Influencer Marketing: Page 3

  • Pepsi partners with Joey Chestnut and the C.I.A. for Better With Pepsi
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    Courtesy of PepsiCo
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    Pepsi fuses ketchup and cola to strengthen link to hot dogs for July Fourth

    The sweet-but-tangy offering, which will be sampled at baseball stadiums, builds on a seasonal #BetterWithPepsi brand platform.

    By • June 27, 2023
  • Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return
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    Courtesy of Taco Bell
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    Taco Bell serves up Y2K nostalgia with Paris Hilton for Volcano Menu return

    The chain will promote the spicy menu with a pre-recorded advice “Hot Line” featuring a celeb who made “that's hot” her catchphrase in the 2000s.

    By • Updated June 27, 2023
  • A person pours cocktails behind a brightly colored bar.
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    Courtesy of Malibu
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    Malibu joins remix trend with update of ‘The Piña Colada Song’

    Singer Jax lends a hand in refreshing an iconic warm-weather tune and celebrating the rum's role as a key ingredient in a popular tropical cocktail.

    By • June 22, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • Heinz 15 Minutes of Flavor art featuring Rebecca Black, William Hung and Kyle Craven
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    Courtesy of Heinz
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    Heinz connects with past viral stars for new sauce drops

    To promote limited-time sauces, the brand enlisted internet celebs like Rebecca Black and William Hung for assets across TikTok and Instagram.

    By • June 13, 2023
  • An image of Ariana Madix of "Vanderpump Rules" promoting BIC's EasyRinse razors for its "All Shave. No Clog." campaign.
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    Permission granted by BIC
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    Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

    A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

    By • June 8, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By • June 2, 2023
  • The Old Gays gear up for more cheers on new game show “No Straight Answers” presented by Visible Wireless.
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    Courtesy of Visible Wireless
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    Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

    The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

    By Aaron Baar • June 1, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By • June 1, 2023
  • LinkedIn ad campaign
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    Retrieved from LinkedIn on May 27, 2023
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    LinkedIn emphasizes the power of networking in global push

    Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

    By • May 30, 2023
  • Invisalign's Roblox Livetopia storefront
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    Courtesy of Invisalign
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    Invisalign rejects the hassle of braces for creator-led social media push

    “Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

    By Aaron Baar • May 25, 2023
  • NFL commissioner Roger Goodell takes center stage at YouTube's 2023 Brandcast presentation.
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    Permission granted by Getty Images for YouTube
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    At Brandcast, YouTube weds power of NFL to creators like MrBeast

    Convergence was a major theme at the 2023 presentation as the platform takes over NFL Sunday Ticket and contends with advertising headwinds.

    By • May 18, 2023
  • Pepsi Bad Bunny
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    Courtesy of Pepsi
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    Pepsi presses play on summer with Bad Bunny, Apple Music

    The brand revealed a 90-second spot featuring the pop star as a lifeguard who can control pool-goers’ choreography with a bottle of cola.

    By • Updated June 1, 2023
  • An image of NYX's Roblox house.
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    Courtesy of NYX Professional Makeup
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    NYX celebrates LGBTQIA+ gaming communities in new Pride campaign

    The makeup company partnered with five different creators for “Game Out Loud” which spans several digital platforms, including Roblox and Twitch.

    By • May 16, 2023
  • The Jonas Brothers gathered around a phone playing Candy Crush Saga as part of a gaming partnership.
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    Courtesy of Candy Crush Saga
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    Candy Crush ‘candifies’ the Jonas Brothers for gaming tie-up

    Players will have access to two unreleased songs by the pop trio in addition to an in-game exclusive remix of new single “Waffle House.”

    By Aaron Baar • May 11, 2023
  • A person eats Taco Bell in a garbage band's practice space
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    Courtesy of Taco Bell
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    How Taco Bell feeds hungry musicians and helps them ‘Live Más’

    In partnership with entertainment marketing agency The Syndicate, Feed The Beat connects the culture-focused brand with diverse artists and their fans.

    By • May 4, 2023
  • models poise for Pacsun Summer 2023
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    Courtesy of Pacsun
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    Pacsun turns to TikTok for livestream shopping

    A digital and social push timed to summer continues the retailer's use of emerging channels like the metaverse to engage with young consumers.

    By • April 27, 2023
  • Haribo's "Good News Hotline" campaign image, including the call number, for its National Gummi Bear Day activation.
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    Courtesy of Haribo
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    Haribo fills social feeds with only happy news

    “Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news.

    By • April 27, 2023
  • Bryce Young holds a football and limited-edition Snickers Ice Cream Bar.
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    Courtesy of Mars Wrigley
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    Snickers teams with top NFL prospect Young for Bryce Cream Bar

    A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021.

    By • April 26, 2023
  • An avatar of Angus Cloud appears to promote Rockstar Energy's collaboration with PUBG Mobile
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    Courtesy of PepsiCo
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    Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile

    The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming.

    By • April 25, 2023
  • Cans of Smirnoff Ice sit in a red cooler next to blue water.
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    Courtesy of Diageo
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    Smirnoff Ice marks 23 years with branding overhaul, summer relaunch tour

    Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort. 

    By • April 21, 2023
  • Comedian Pete Davidson, wearing a dark suit and tie and glasses, sits behind a desk as a morning show host
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    Retrieved from Taco Bell Corp. on April 20, 2023
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    Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

    Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

    By • April 20, 2023
  • Two people in underwear as part of Hanes' “Make Yourself Comfortable” campaign
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    Courtesy of Hanes
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    Hanes breaks stuffy Victorian Era conventions with help from Blondie

    Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear.

    By • April 11, 2023
  • A blurry photo of Felipe Nunes against an orange background for Vans' new ad campaign.
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    Permission granted by Vans
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    Vans blurs lines of self-expression in new global ad campaign

    Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.  

    By • Updated April 6, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

    Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.

    By • April 4, 2023