Data/Analytics


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    Disney, Netflix push into streaming ads could raise all AVOD ships

    Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

    By Sept. 30, 2022
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    Ore Huiying via Getty Images

    Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

    Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation.

    By Sept. 28, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Drew Angerer via Getty Images

    Tripadvisor pushes beyond banner ads with data-driven content studio

    San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

    By Sept. 21, 2022
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    Quinn Rooney via Getty Images

    Retail media makes up 11% of global ad spend, GroupM says

    Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

    By Sept. 21, 2022
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    Courtesy of Roku

    Roku enlists agencies to help small businesses with streaming ads

    Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

    By Aaron Baar • Sept. 19, 2022
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    courtneyk via Getty Images

    60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

    A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.

    By Sept. 16, 2022
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    Courtesy of Apple

    Apple tees up bigger search ads push ahead of holidays

    New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

    By Sept. 15, 2022
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    Dan Kitwood/Getty Images via Getty Images

    Amazon expands email marketing tools for brands seeking new customers

    Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.

    By Sept. 15, 2022
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    Drew Angerer / Staff via Getty Images

    TikTok brand loyalty soars as Instagram, Facebook lose ground

    As consumer preferences change due to economic uncertainty and the retreat of pandemic restrictions, loyalty is shifting, according to a Brand Keys survey.

    By Sept. 15, 2022
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    Justin Sullivan via Getty Images

    Walmart vies for bigger holiday ad budgets with self-service expansion

    A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

    By Sept. 14, 2022
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    Opinion

    Why partnerships are the biggest investment brands should make this year

    The spirit of collaboration shines through post pandemic, with 82% of B2B business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey.

    By Jon Stimmel • Sept. 13, 2022
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    Courtesy of NBCUniversal

    GM is first brand to integrate with NBCU’s data platform

    Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

    By Sept. 13, 2022
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    simpson33 via Getty Images

    Fox taps Comscore as local TV currency

    Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

    By Sept. 12, 2022
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    filadendron via Getty Images

    Dentsu adds Web3 features to advertising tool kit

    Web3 club will help the holding company’s clients navigate the next stage of the internet. 

    By Aaron Baar • Sept. 12, 2022
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    Courtesy of Kroger

    Kroger expands retail media arm into video, CTV

    The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

    By Sept. 12, 2022
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    Tim Boyle/Getty Images via Getty Images

    Alcohol TV impressions slip amid return-to-normal push

    The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

    By Sept. 8, 2022
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    Quinn Rooney via Getty Images

    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By Sept. 7, 2022
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    Nortonrsx via Getty Images
    Sponsored by Partnerize

    It’s time for the next “real talk” within affiliate marketing

    Taking the next step in changing the narrative around affiliate and partner marketing.

    By Matt Gilbert, CEO, Partnerize • Sept. 6, 2022
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    Courtesy of Four Seasons Hotels and Resorts

    Four Seasons brushes off old luxury tropes as part of brand relaunch

    A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays.

    By Sept. 2, 2022
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    Courtesy of Procter & Gamble

    Procter & Gamble throws support behind Trade Desk’s Unified ID

    The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies.

    By Sept. 2, 2022
  • A yellow school bus is parked outside a two story level school. A light blue sky and small cloud are in the top half of the photo.
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    Maksymowicz via Getty Images

    Back-to-school consumers are holding out for discounts

    Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets.

    By Daphne Howland • Sept. 1, 2022
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    Alex Wong via Getty Images

    Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

    Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

    By Aug. 29, 2022
  • Screenshot of a hand with white painted nails doing a phone with the Walmart+ app open.
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    Retrieved from Walmart on August 24, 2022

    Walmart unveils rewards program for Walmart+ members

    The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.

    By Catherine Douglas Moran • Aug. 24, 2022
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    Diego Thomazini via Getty Images

    Canvas Worldwide taps into offline data with TransUnion partnership

    The partnership follows industry-wide efforts to find alternative data-gathering methods to cookies.

    By Aaron Baar • Aug. 22, 2022
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    Ryan McVay/Photodisc via Getty Images
    Opinion

    Pandemic friction between consumers and businesses is evident

    CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers.

    By Kate Muhl • Aug. 22, 2022