Data/Analytics

Pandemic shifts in alcohol consumption linger despite return-to-normal push

Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.

By Sara Karlovitch • Aug. 5, 2022

Why NFL sponsors are reevaluating their relationship with the league

This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

By Sara Karlovitch • Aug. 3, 2022

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Marketers gain ROI during recession by increasing media spend, study says

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

By Chris Kelly • Aug. 2, 2022

Nike hands media duties to PMG, IPG’s Initiative amid digital shift

A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

By Peter Adams • Aug. 1, 2022

H2 ad-spending expectations jump but broad picture remains uneven

An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

By Peter Adams • Aug. 1, 2022

Google again delays third-party cookie deprecation. Now what?

Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

By Chris Kelly • July 28, 2022

Tremor acquires Amobee for $239M to scale video advertising ambitions

The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

By Peter Adams • July 26, 2022

Legacy ad agency outlooks perk up despite fragile environment

Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

By Peter Adams • July 25, 2022

Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips

Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.

By Sara Karlovitch • July 25, 2022

Walmart integrates CommerceIQ to fortify its retail media advertising platform

Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.

By Peter Adams • July 21, 2022

Ad spend recedes in June for first decline in 15 months, study says

While the majority of categories reduced ad spend, discount stores quadrupled investment as consumers scouted out deals amid record inflation.  

By Jessica Deyo • July 21, 2022

What to expect from Netflix's ad-supported tier

Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

By Peter Adams • July 20, 2022

What the American Data and Privacy Protection Act means for marketers

The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know. 

By Hugo Loriot • July 19, 2022

Why big agencies are investing in supply chain and inventory services

While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

By Aaron Baar • July 18, 2022

Accenture Song acquires The Stable to scale commerce services in North America

The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.

By Peter Adams • July 18, 2022

Netflix picks Microsoft as partner to build ad-supported streaming business

It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.

By Peter Adams • July 13, 2022

CTV, digital video fall victim to inflation's toll on marketing budgets

Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.

By Peter Adams • July 13, 2022

Brands drive significant chatter, impressions with sponsored esports streams

Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

By Sara Karlovitch • July 13, 2022

Marketing in 2022: H1 by the numbers

Figuring out the new consumer and the best way forward on strategy and structure took precedence for marketers.

By Sara Karlovitch • July 12, 2022

Marketers lost their creative verve amid deluge of challenges

Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.  

By Peter Adams • July 12, 2022

Disney boosts post-cookie offering with major Trade Desk integration

The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

By Chris Kelly • July 12, 2022

Kroger expands programmatic capabilities for advertisers with Pacvue partnership

Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.

By Jessica Deyo • July 12, 2022

Mekanism sees big US opportunity for Plus Company's agency model

Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

By Peter Adams • Updated July 11, 2022

How to boost sales with holiday SMS marketing

This next holiday season, get the open rates, clicks and personalization only SMS can deliver.

July 11, 2022

EU lawmakers approve regulations on big tech companies

Among the restrictions in the new laws, marketers must seek people’s consent to use personal data for ad targeting.

By Robert Williams • July 7, 2022