Data/Analytics

Lord & Taylor is latest to set up retail media network

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

By Aaron Baar • Dec. 8, 2022

Female CMOs are building some of fintech’s fastest-growing brands

They're "rapidly expanding financial services by ... creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.

By Gabrielle Saulsbery • Dec. 7, 2022

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Heineken tests attention-based metrics to track sponsorship success

Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

By Peter Adams • Updated Dec. 8, 2022

Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says

A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022.

By Sara Karlovitch • Dec. 5, 2022

Hotel brands boost revenue after harnessing first-party data, report finds

With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

By Aaron Baar • Dec. 5, 2022

Disney Advertising enhances clean room capabilities with VideoAmp partnership

Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms. 

By Aaron Baar • Dec. 5, 2022

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.

By Peter Adams • Dec. 2, 2022

Amazon attempts to simplify data clean rooms with AWS tools

The next phase of growth for Amazon’s advertising business will include AWS Clean Rooms, available in a handful of markets next year.

By Aaron Baar • Dec. 2, 2022

Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it

The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape.

By Brett Dworski • Nov. 28, 2022

SafeOpt’s guide to maximizing your ecommerce traffic

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

Nov. 28, 2022

Winners and losers of Black Friday 2022

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

By Dani James • Nov. 26, 2022

Ad spending decline begins to slow, report finds

While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.

By Aaron Baar • Nov. 23, 2022

The holiday clues in October retail sales

Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.

By Daphne Howland • Nov. 21, 2022

IPG Mediabrands boosts data around carbon footprint of digital ads

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

By Aaron Baar • Nov. 21, 2022

Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

By Peter Adams • Nov. 16, 2022

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

By Jessica Deyo • Nov. 10, 2022

Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

By Peter Adams • Nov. 9, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

By Peter Adams • Nov. 4, 2022

Microsoft displaces Amazon as second most valuable brand, study says

Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list. 

By Aaron Baar • Nov. 4, 2022

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

By Peter Adams • Nov. 3, 2022

Havas Media Group taps TV and gaming data with Samba TV tie-up

HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions.

By Aaron Baar • Oct. 31, 2022

Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

By Peter Adams • Oct. 31, 2022

Amazon nears $10B in quarterly ad revenue while digital peers slump

That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

By Peter Adams • Oct. 28, 2022

Amazon unveils suite of new video advertising products

Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

By Sara Karlovitch • Oct. 26, 2022