Analytics
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Demographics still lead for marketers' data investments, study finds
A Lotame analysis shows marketers are continuing to focus on factors like age and gender, despite the industry's growing push for quality and granularity.
By Erica Sweeney • July 20, 2018
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Amazon more frequently eschewing agencies for direct brand relationships, Digiday reports
Amazon said agencies still play a vital role, while marketers, including HP, are valuing the deeper view into factors beyond advertising such as shipping and logistics.
By Erica Sweeney • July 20, 2018
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VentureBeat: Olay doubles conversion rates with AI-powered skincare advisor
The Olay Skin Advisor, which launched in 2016, has also reduced the P&G brand's bounce rate for online visitors by one-third.
By Erica Sweeney • July 20, 2018
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Study: Amazon dominated desktop impressions for Prime Day while Walmart led on mobile
The analysis underscores how shoppers often research a purchase on mobile but complete a transaction on desktop.
By Erica Sweeney • July 19, 2018
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Study: Nike, Fanatics beat Amazon in World Cup jersey search marketing
Fubo.tv dominated on the search phrase "Where can I watch the World Cup," hitting a high of 53% and keeping a lead over Hulu for most of the event.
By Erica Sweeney • July 18, 2018
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Pepsi's soccer-themed marketing scores despite Coke being World Cup sponsor
An Ace Metrix analysis found that Pepsi beat both Coke and Coca-Cola owned Powerade for campaigns that commanded attention and likeability.
By Erica Sweeney • July 17, 2018
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Schlage's switch to programmatic TV buying unlocks 3x increase in ROI
The door hardware maker wanted to take a more surgical approach to understanding its audience and drove a 35% lift in e-commerce sales.
By Peter Adams • July 16, 2018
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Google ramps up machine learning to automatically optimize search, other ad formats
In what the company is calling its largest deployment of machine learning in ads, marketers will be able to more easily deliver relevant experiences at scale.
By Erica Sweeney • July 11, 2018
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Prime Day pushes back-to-school shopping forward by nearly 1 month, study finds
An analysis suggests marketers might want to think about deploying their strategies earlier to get an edge on Amazon.
By Erica Sweeney • July 11, 2018
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Forrester snaps up 2 companies to bolster cloud-based CX platform
The deals for FeedbackNow and GlimpzIt will boost CX Cloud's instant feedback from physical and mobile devices.
By Erica Sweeney • July 11, 2018
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How Toyota sparked a 23% lift in purchase consideration among music festival fans
Working with Oath helped the brand target concertgoers at four different events, whose live streams drew more than 83 million collective views.
By Erica Sweeney • July 09, 2018
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Study: 49% of smart TV users unclear on how their viewing habits are tracked
Even though data companies report getting viewers' consent for data collection, 75% of surveyed consumers didn't know how they gave consent.
By Erica Sweeney • July 09, 2018
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OpinionDiscover what really matters to consumers to drive new growth
There are different approaches to gaining customer insights that let companies optimize their positioning and put marketing dollars to good use, says McKinsey & Co.'s Thomas Bauer.
By Thomas Bauer
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World Cup advertisers should pay more attention to female fans, study finds
Nearly one-third of surveyed women report being soccer fans, while 70% find the global tournament "very appealing."
By Erica Sweeney • July 09, 2018
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Study: What some of Q2's most breakthrough ads shared in common
Ace Metrix tested 1,800 ads and found brands like Verizon, Petsmart and Colorado Tourism came out on top for commanding attention and likeability.
By Erica Sweeney • July 03, 2018
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Delta, Equinox encourage travelers to 'sweat away' jet lag with digital billboards
Real-time data will display flight numbers and cities of origin, and encourage passengers to use an Equinox gym voucher provided in-flight.
By Erica Sweeney • July 03, 2018
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Study: Digital ad rates hit record highs in May, June
The Ezoic Ad Revenue Index previously only saw record highs on Black Friday, when ad rates are typically at their peak for a given year.
By Erica Sweeney • July 02, 2018
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Best Western taps IBM Watson to offer personalized travel planning tips
Consumers can book a room, take virtual 360-degree tours of hotels and learn about the chain's rewards program through new AI-powered ads.
By Erica Sweeney • July 02, 2018
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53% of B2B marketers think AI will boost marketing success, study finds
However, only 21% of those surveyed are "very confident" in meeting their goals using their current marketing data.
By Erica Sweeney • June 29, 2018
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Study: 3/4 of marketing agencies move to integrate direct, programmatic media buying
While the majority of marketers have started the merge, only 17% have fully unified their operations, according to a new report.
By Erica Sweeney • June 29, 2018
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IPG acquires Acxiom's data-marketing business
The ad agency holding group confirmed plans for the deal valued at $2.3 billion on Monday.
By Erica Sweeney • UPDATED: July 3, 2018 at 10:02 a.m.
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Study: Jeep, Disney, Coca-Cola top list of most patriotic brands
Airbnb, General Electric, Facebook and the NFL, all ranked in the top 50 for Brand Keys' 2017 list, were absent this year.
By Erica Sweeney • June 28, 2018
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OpinionHow to breathe new life into a marketing organization
Accenture's Laura Gurski details how marketers can tap into the "living marketing" strategies that have helped grow brands like Meliá Hotels and Halo Top.
By Laura Gurski
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Study: Online and on TV, consumers prefer longer ads to shorter ones
A new survey by Research Intelligencer and Pollfish goes against the grain of some recent industry research around extra-short ads.
By Erica Sweeney • June 25, 2018
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'Jurassic World' crushes summer blockbuster competition in digital ad impressions
The sequel earned about 575 million digital impressions between May 1 and June 20 despite not having the largest number of digital ad occurrences.
By Erica Sweeney • June 25, 2018