Data/Analytics


  • A model in a blue dress and tiara leans against a desk
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    Courtesy of Lord & Taylor

    Lord & Taylor is latest to set up retail media network

    The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

    By Aaron Baar • Dec. 8, 2022
  • women in fintech
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    iStock via Getty Images

    Female CMOs are building some of fintech’s fastest-growing brands

    They're "rapidly expanding financial services by ... creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.

    By Gabrielle Saulsbery • Dec. 7, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Robin Marchant/Getty Images for NYCWFF via Getty Images

    Heineken tests attention-based metrics to track sponsorship success

    Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

    By Updated Dec. 8, 2022
  • A person watches TV.
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    gorodenkoff via Getty Images

    Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says

    A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022.

    By Dec. 5, 2022
  • Hotel receptionist helping a couple of guests in check-in process
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    Anchiy via Getty Images

    Hotel brands boost revenue after harnessing first-party data, report finds

    With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

    By Aaron Baar • Dec. 5, 2022
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    Drew Angerer via Getty Images

    Disney Advertising enhances clean room capabilities with VideoAmp partnership

    Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms. 

    By Aaron Baar • Dec. 5, 2022
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images

    Reading between the lines of YouTube’s best-performing ads for 2022

    An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.

    By Dec. 2, 2022
  • Connection network in dark servers data center room storage systems.
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    sdecoret via Getty Images

    Amazon attempts to simplify data clean rooms with AWS tools

    The next phase of growth for Amazon’s advertising business will include AWS Clean Rooms, available in a handful of markets next year.

    By Aaron Baar • Dec. 2, 2022
  • 7-Eleven
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    Retrieved from 7-Eleven media kit.
    Deep Dive

    Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it

    The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape.

    By Brett Dworski • Nov. 28, 2022
  • Online shopping concept: Arranging wood cube block stacking with icon business strategy and shopping bags
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    Adobe Stock/small smiles

    Sponsored by SafeOpt

    SafeOpt’s guide to maximizing your ecommerce traffic

    Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

    Nov. 28, 2022
  • A handful of people using the escalator at an indoor mall
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    Kena Betancur / Stringer via Getty Images

    Winners and losers of Black Friday 2022

    With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

    By Dani James • Nov. 26, 2022
  • Word ROI on calculator.
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    Anastasiia Makarevich via Getty Images

    Ad spending decline begins to slow, report finds

    While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.

    By Aaron Baar • Nov. 23, 2022
  • Two golden Christmas tree balls on wood.
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    The image by Marco Verch is licensed under CC BY 2.0

    The holiday clues in October retail sales

    Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.

    By Daphne Howland • Nov. 21, 2022
  • A hand with a variety of environmental icons above it
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    Sakorn Sukkasemsakorn via Getty Images

    IPG Mediabrands boosts data around carbon footprint of digital ads

    A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

    By Aaron Baar • Nov. 21, 2022
  • Walmart Connect app
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    Courtesy of Walmart

    Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

    Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

    By Nov. 16, 2022
  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics

    The value of blending: Inside E.l.f’s post-cookie mobile strategy

    As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

    By Nov. 10, 2022
  • Twitter's bird logo is seen on an office building.
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    Justin Sullivan / Staff via Getty Images

    Twitter growth prospects flatten, but few are spared from pummeling digital downturn

    Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

    By Nov. 9, 2022
  • A person looking at product listings on a computer.
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    AndreyPopov via Getty Images
    Deep Dive

    As retailers sell more ads, marketers’ frustrations and fears grow

    Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

    By Nov. 8, 2022
  • Image of Twitter feed on computer showing Elon Musk's face and a headline about this purchase of the the company.
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    Scott Olson via Getty Images

    Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

    The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

    By Nov. 4, 2022
  • The Microsoft logo is displayed outside the Microsoft Technology Center near Times Square.
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    Drew Angerer / Staff via Getty Images

    Microsoft displaces Amazon as second most valuable brand, study says

    Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list. 

    By Aaron Baar • Nov. 4, 2022
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images

    High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

    With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names like AB InBev.

    By Nov. 3, 2022
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images

    Havas Media Group taps TV and gaming data with Samba TV tie-up

    HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions.

    By Aaron Baar • Oct. 31, 2022
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    Anthony Kwan via Getty Images

    Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

    Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

    By Oct. 31, 2022
  • Amazon logo on a sign
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    David Ryder via Getty Images

    Amazon nears $10B in quarterly ad revenue while digital peers slump

    That’s not to say the big picture for the e-commerce giant is sunny, as it offered a dim holiday forecast that stoked recessionary fears.

    By Oct. 28, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon unveils suite of new video advertising products

    Announcements made at UnBoxed catered to small and mid-sized marketers while the company touted new streaming assets like “Thursday Night Football.” 

    By Oct. 26, 2022