As agentic advertising floods Cannes, Amazon touts its Alexa advantage

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.

By Peter Adams • Updated 2 hours ago

Albertsons integrates branded product placement into AI-search tool

The grocery company’s retail media arm now lets ads appear in conversational search product carousels.

By Peyton Bigora • June 24, 2026

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

LiveRamp CEO dishes on OpenAI partnership, looming Publicis acquisition

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s committed to neutrality.

By Peter Adams • June 23, 2026

Gap brings AI to owned marketing channels across brand portfolio

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced transformation effort.

By Chris Kelly • June 23, 2026

What defines ChatGPT ads? ‘Super intentional’ users, OpenAI tells Cannes

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries carry a direct commercial intent. 

By Peter Adams • June 23, 2026

Target, DirecTV team to track premium video advertising’s sales impact

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.

By Peter Adams • June 22, 2026

CMOs prioritize organizational influence over long-term brand growth

Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.

By Sara Karlovitch • June 22, 2026

Why data accuracy matters more than data scale amid the rise of AI

In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.

By Gillian MacPherson • June 16, 2026

Fox acquires Roku for $22B to accelerate streaming advertising business

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.

By Chris Kelly • Updated June 15, 2026

Consumers are worried about a recession. How should brands respond?

Consumers are becoming choosier about how they spend their money, creating greater competition among brands.

By Kristen Doerer • June 15, 2026

Sociable: Google enlists Walmart Connect to enhance YouTube ad insights

Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales. 

By Andrew Hutchinson • June 12, 2026

AI disclosure labels don’t hurt ad performance: Here’s what the numbers say

As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.

By Sara Karlovitch • June 12, 2026

How GSTV steps up audience targeting with Stagwell’s agentic system

Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.

By Chris Kelly • June 11, 2026

ChatGPT ads get measurement boost from new LiveRamp partnership

Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.

By Peter Adams • June 10, 2026

Media spend on customer acquisition accelerates amid rush to AI: Gartner

AI readiness may be falling short as a focus remains on short-term optimization and results.

By Sara Karlovitch • June 9, 2026

Why marketers must rethink loyalty as AI reshapes consumer connections

New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI. 

By Peter Adams • June 4, 2026

DoorDash upgrades ad platform with LiveRamp pact, premium ad formats

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.

By Peter Adams • Updated June 5, 2026

NBCU points to premium video’s broad value as social marketing rises

The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.

By Peter Adams • June 1, 2026

Trust is the new currency in commerce media

Trust, not attention, is becoming commerce media’s most valuable growth driver.

June 1, 2026

Go Figure: 3 big marketing numbers from May

Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.

By Sara Karlovitch • May 29, 2026

Google upgrades AI search ads: What marketers need to know

A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.

By Peter Adams • May 20, 2026

Amid upfronts sports overload, pitches around data, AI come into focus

Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.

By Chris Kelly • May 18, 2026

9 national TV publishers join initiative to address industry fragmentation

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

By Jessica Hammers • May 18, 2026

Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals. 

By Peter Adams • May 18, 2026

Nearly 91% of marketers believe their platform results are overstated. Here’s what it’s costing them.

New research from Affinity Solutions reveals billions in waste from optimizing on the wrong data.

May 18, 2026