Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

By Peter Adams • Jan. 26, 2023

Unilever first to test Disney’s identity integration with Trade Desk

Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

By Chris Kelly • Jan. 26, 2023

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Data clean room craze raises new questions about access, interoperability

Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

By Peter Adams • Jan. 24, 2023

Ad spending forecast to grow 6% in 2023 as digital priorities shift

Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research.

By Sara Karlovitch • Jan. 23, 2023

NBA, StellarAlgo team up to streamline fan data across channels

The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement. 

By Sara Karlovitch • Jan. 20, 2023

Netflix believes ads will eventually drive at least 10% of revenue

The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.

By Peter Adams • Jan. 20, 2023

9 marketing trends to watch as 2023 tests transformation bets

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

By Peter Adams , Jessica Deyo , Sara Karlovitch • Jan. 18, 2023

How pandemic trends will continue to inform consumer behavior in 2023

During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise. 

By Sara Karlovitch • Jan. 18, 2023

How Hollister and Forever 21 manage long-term creator relationships

Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

By Peter Adams • Jan. 17, 2023

Lowe’s in-houses retail media operations in efficiency play

The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

By Peter Adams • Jan. 12, 2023

Meta implements new system for addressing algorithmic ads bias

VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

By Peter Adams • Jan. 10, 2023

NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

By Chris Kelly • Jan. 9, 2023

Albertsons pilots Pinterest’s LiveRamp-supported clean room

Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

By Sara Karlovitch • Jan. 6, 2023

Meta, IRI team up to integrate in-store data with social ads

IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

By Sara Karlovitch • Jan. 5, 2023

Nielsen’s cross-platform measurement product sets launch date

Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences.

By Peter Adams • Jan. 4, 2023

App installs continue to grow despite digital slowdown, report finds

In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

By Aaron Baar • Dec. 22, 2022

Social media top beneficiary as economy forces ad budgets to shift

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

By Aaron Baar • Dec. 22, 2022

Digital ad spend in November declined for first time since 2020

The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

By Jessica Deyo • Dec. 21, 2022

Consumer support for ads in streaming services remains solid, study finds

Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.

By Jessica Deyo • Dec. 20, 2022

Social media ad spend vulnerable as trust declines further, survey finds

Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

By Aaron Baar • Dec. 19, 2022

3 small business marketing trends to create lasting impact next year

Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact? 

By Helen Crossley, Director, Small Business Group, Meta • Dec. 19, 2022

FTC hints at updating environmental claim guidelines

The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

By Dani James • Dec. 16, 2022

Diverse representation in video ads receded in 2022, analysis finds

A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

By Peter Adams • Dec. 13, 2022

Ethical AI use, product placement become bigger CMO priorities, Gartner says

By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern.

By Sara Karlovitch • Dec. 13, 2022

Agencies show signs of confidence in 2023 ad spend, survey finds

The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.

By Aaron Baar • Dec. 12, 2022