Data/Analytics


  • WPP logo
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    Courtesy of WPP
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    WPP feels pinch of tech pullback as AI strategy comes into focus

    The key U.S. market had a battering close to the year, with like-for-like organic revenue dropping 4.5% in the region.

    By Feb. 26, 2024
  • A young black girl voting on election day
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    adamkaz via Getty Images
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    Sponsored by Stirista

    Beyond red and blue: Stirista’s approach could help win the swing voter

    For the first time in our lives, the upcoming presidential election could pit an incumbent against a former.

    Feb. 26, 2024
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • Walmart storefront.
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    Kaarin Vembar/Marketing Dive
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    Walmart-Vizio deal raises fresh concerns about retail media walled gardens

    While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets.

    By Feb. 23, 2024
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    Courtesy of Reddit
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    Sociable: Reddit partners with Google on data-sharing deal for search

    The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews. 

    By Andrew Hutchinson • Feb. 23, 2024
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    Courtesy of Nordstrom
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    ‘Treat yourself’ culture: Here’s what the numbers say

    Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.

    By Feb. 23, 2024
  • Walmart has agreed to acquire smart TV maker Vizio in a $2.3 billion cash deal.
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    Scott Olson via Getty Images
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    Walmart buys Vizio for $2.3B as retail media race turns to streaming

    The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024. 

    By Feb. 20, 2024
  • antitrust law
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    Justin Sullivan via Getty Images
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    Google bats back at IAB Tech Lab’s Privacy Sandbox takedown

    The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment.

    By Feb. 15, 2024
  • A person using a laptop and credit card to order gifts for Valentine's Day.
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    Alina Bitta via Getty Images
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    Opinion

    How marketers can win the love of consumers on Valentine’s Day

    Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX.

    By Rosie Gentile • Feb. 13, 2024
  • An illustration of a football and a hand surrounded by up and down arrows, dollar signs, hashtags, and percent symbols.
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    Derek Abella for Industry Dive

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    By the numbers: Super Bowl LVIII

    Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

    By Feb. 12, 2024
  • Back view of male player touching invisible screen while experiencing cyberspace, in VR glasses on dark background in studio with pink and blue neon lights
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    max-kegfire via Getty Images
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    IAB, MRC draft preliminary AR measurement guidelines for advertisers

    The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024.

    By Aaron Baar • Feb. 12, 2024
  • antitrust law
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    Alexander Koerner via Getty Images
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    Google’s cookie deprecation plans draw fresh watchdog pushback

    Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.”

    By Updated Feb. 6, 2024
  • A Madewell sign sticks out from a brick building against a blue sky.
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    Daphne Howland/Marketing Dive
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    J. Crew awards media AOR duties to PMG following Madewell success

    The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity.

    By Feb. 5, 2024
  • The Amazon Prime app is seen on a mobile phone.
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    Getty Images via Getty Images
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    Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin

    The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue.

    By Feb. 2, 2024
  • legal
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    Justin Sullivan / Staff via Getty Images
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    Column

    Sociable: Meta posts solid increases in revenue and usage for Q4 2023

    With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

    By Andrew Hutchinson • Feb. 2, 2024
  • An image of a Starbucks sign
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    Courtesy of Starbucks
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    Starbucks to capitalize on record loyalty membership with app improvements

    Starbucks Reward members spent more than ever during Q1 2024, as the company looks to incentivize further patronage with greater personalization.

    By Bryan Wassel • Feb. 1, 2024
  • Arizona Cardinals football game.
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    The image by Jarno Loeff is licensed under CC BY-SA 2.0
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    NFL team sponsorship revenue hits $2.35B

    The NFL saw growth in sponsorship revenue from several categories, including healthcare and gaming, according to a SponsorUnited report.

    By Jan. 31, 2024
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    Jacob Wackerhausen/Getty via Getty Images
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    Opinion

    How media partners can communicate brand momentum in 2024

    Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno.

    By Erin Firneno • Jan. 31, 2024
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    gorodenkoff via Getty Images
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    Dentsu adds new AI tools in expansion of AWS partnership

    In a test, the agency improved productivity by combining technology with local teams’ knowledge to customize advertising use cases.

    By Aaron Baar • Jan. 29, 2024
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    mikkelwilliam via Getty Images
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    Gaming once again proves useful to advertisers: Here’s what the numbers say

    Marketers can be selective about the gaming environments they appear in and tailor their creative appropriately, per Dentsu. 

    By Jan. 26, 2024
  • Publicis Global CEO Arthur Sadoun shares a presentation about the company's AI plans
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    Retrieved from Publicis on January 25, 2024
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    Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

    The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.

    By Jan. 25, 2024
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    Leon Neal / Staff via Getty Images
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    What marketers can expect as Google rolls out conversational AI in search ads

    The conversational experience enables advertisers to generate relevant ad content, including creative and keywords, from a website URL.

    By Jan. 23, 2024
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    natrot via Getty Images
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    Data-driven marketing investments to top $36B in 2024, report finds

    A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.

    By Jan. 22, 2024
  • In this rear view, an unrecognizable woman stands with a shopping cart in front of a shelf full of food in the bread aisle of a grocery store.
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    SDI Productions via Getty Images
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    ‘Broadcast-level scale’: Why retail media networks view in-store as their next frontier

    The in-store experience was positioned as a broadcast TV-sized opportunity at NRF’s Big Show, but not everyone seemed convinced.

    By Jan. 17, 2024
  • A digital illustration of a person reaching out of a computer, shaking hands with another person with depictions of success pictured above, including five stars and smiley faces.
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    uniquepixel via Getty Images
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    CMOs gain business savvy and confidence of CEOs, survey finds

    Nearly half of CEOs regard their marketing department as being “best in class,” up from 20% in 2021.

    By Aaron Baar • Jan. 17, 2024