Analytics
-
Google proposes radical privacy framework to protect users and ad targeting
The initiative acknowledges that efforts by Google, Apple and others to diminish the role of cookies has spurred several undesired responses.
By Barry Levine • Aug. 23, 2019 -
Atom Tickets, The Trade Desk team to help movie studios track if digital ads translate to ticket sales
A solution launching during a dire summer season claims to be an industry first, including through its ability to gauge what device or media types led to a sale.
By Barry Levine • Aug. 23, 2019 -
Band-Aid, Dawn and Hershey's ranked highest of healthiest US brands
Restaurants, airlines and retailers, including Amazon, were absent from the top 10 list that looks at factors like brand reputation and value.
By Robert Williams • Aug. 22, 2019 -
OOH ad revenues reach post-recession high after 7.7% rise in Q2
Digital offerings accounted for nearly one-third of channel revenue, and top spenders included Facebook, Amazon and Apple.
By Barry Levine • Aug. 22, 2019 -
OpinionThe boardroom's obsession with NPS is shortsighted
Companies blinded by the single metric are doing their customers a disservice and sacrificing relevant insights that could turn profits and heads, writes Clarabridge's Sid Banerjee.
By Sid Banerjee • Aug. 21, 2019 -
Publicis acquires full-service indie agency Rauxa
The largest woman-owned agency in the industry reported $70 million in net revenue last year and has clients including Verizon and Samsung.
By Peter Adams • Aug. 20, 2019 -
Adobe: Just 35% of marketers think their content pipeline is efficient
Lack of access to information is a hurdle for creatives, with 40% citing a desire to see more reporting data.
By Dianna Christe • Aug. 19, 2019 -
Campbell Soup, Rolex top ranking of brand personality
Trustpilot revealed the "big five" basic traits are openness, conscientiousness, extraversion, agreeableness and emotional range.
By Robert Williams • Aug. 19, 2019 -
Promise of personalization has little impact on consumer willingness to share data, study reveals
Consumers are less likely to provide information this year than they were in 2018, including details as general as email addresses.
By Dianna Christe • Aug. 14, 2019 -
Amazon quadruples digital ad spending to overtake Netflix, study finds
The e-commerce giant also spent more on TV ads to promote Prime Video, while Netflix and Hulu cut back in the first half of 2019.
By Robert Williams • Aug. 13, 2019 -
Accenture Interactive buys design shop Insitum to firm up Latin American presence
The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit.
By Peter Adams • Aug. 13, 2019 -
ANA: Marketers underspend on multicultural media
Investing in relevant multicultural media is key for brands to boost market share, as these groups are the fastest-growing demographics.
By Barry Levine • Aug. 09, 2019 -
Mental state outweighs environment for mobile ad reception, study says
Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal.
By Robert Williams • Aug. 08, 2019 -
Puma puts geotargeted ads on taxis for situationally aware OOH push
A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact.
By Barry Levine • Aug. 08, 2019 -
Study: Consumer brands waste $50B of digital, trade marketing spend
Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all.
By Peter Adams • Aug. 07, 2019 -
Nike buys data analytics startup Celect to boost DTC sales
Retailers use data from the cloud-based platform to optimize their inventories with hyper-local demand predictions.
By Robert Williams • Aug. 07, 2019 -
Cord-cutting to jump 19% this year amid rising pay-TV bills, eMarketer forecasts
If cord-cutting persists at its current pace, the number of non-pay-TV households will overtake those with pay-TV in a few years.
By Robert Williams • Aug. 06, 2019 -
Microsoft buys PromoteIQ to help retailers build on-site ad programs
The deal opens up a potentially significant new arena for Microsoft with brand marketers — advertising to shoppers on e-commerce sites.
By Barry Levine • Aug. 06, 2019 -
YouGov: Some ad blocker users still view 'acceptable' ads
A growing segment of consumers wants to filter, rather than block, ads and understands the importance of ads for supporting quality content.
By Dianna Christe • Aug. 05, 2019 -
Pinterest posts 62% revenue jump in 'blowout' Q2
After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.
By Peter Adams , Barry Levine • Aug. 02, 2019 -
Kantar looks to speed up, scale data-driven transformation under Bain
CEO Eric Salama cited a return to the types of acquisitions and hires that cooled amid WPP's belt-tightening on a conference call.
By Peter Adams • Aug. 02, 2019 -
Travel industry will overtake CPG in digital ad spending, eMarketer says
Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.
By Robert Williams • Aug. 01, 2019 -
OpinionWhy Amazon should be at the center of every brand's e-commerce strategy
To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel.
By Dani Nadel • July 31, 2019 -
P&G's sales jump as ad spending shrinks, data-driven marketing ramps up
The CPG giant said its performance marketing is growing more accomplished, helping it reach very targeted audiences to test new ideas and products.
By Dianna Christe • July 31, 2019 -
Report: Nestlé, Danone and Yili are the world's most valuable food brands
Performance, business strategy, acquisitions and product quality kept these companies at the top of Brand Finance's annual rankings.
By Cathy Siegner • July 31, 2019
