48% of creatives identify as neurodivergent: Here’s what the numbers say

Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.

By Sara Karlovitch • June 20, 2025

Amazon, Roku address CTV advertising reach and efficiency in new deal

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

By Peter Adams • June 18, 2025

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Magna latest to downgrade global ad spending forecast, expects $979B

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

By Sara Karlovitch • June 17, 2025

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

By Chris Kelly • June 17, 2025

How DoorDash is evolving its retail media arm as ad revenue grows

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

By Peter Adams • June 16, 2025

Amazon delivers reporting for live shoppable streaming video

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

By Aaron Baar • June 16, 2025

Can Acxiom and Snowflake break the data black box where others failed?

The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.

By Chris Kelly • June 15, 2025

Publicis deepens AI transformation services with help from Nvidia

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

By Peter Adams • Updated June 12, 2025

Amazon widens access to video generator as AI ad tools gain traction

Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

By Peter Adams • June 10, 2025

WPP CEO Mark Read to retire at challenging juncture for agency giant

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring InfoSum. 

By Peter Adams • June 9, 2025

CMOs increase AI investments: Here’s what the numbers say

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.

By Sara Karlovitch • June 6, 2025

WPP Media launches AI-driven tool to push beyond ID-based targeting

Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

By Sara Karlovitch • June 5, 2025

Value, not social issues, are top priorities amid tariff turmoil: Kearney

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.

By Sara Karlovitch • June 3, 2025

GroupM becomes WPP Media as holding company prepares for future

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

By Aaron Baar • June 2, 2025

Marketing to Gen Alpha: How brands can win over the next generation

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

By Jessica Deyo • May 29, 2025

Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

By Peter Adams • May 22, 2025

SMBs rely heavily on social media for marketing and growth, study says

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

By Aaron Baar • May 22, 2025

Publicis acquires Captiv8 as influencer marketing ambitions expand

Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce. 

By Peter Adams • Updated May 22, 2025

Walmart’s global ad business soars 50% following Vizio integration

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.

By Peter Adams • May 19, 2025

Netflix hones pitch to brands with richer data, personalization tools

Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

By Peter Adams • May 15, 2025

CMOs stretch static budgets further, with downsides for agencies: report

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.

By Peter Adams • May 12, 2025

Linear ad spend grew in Q1 despite economic uncertainty: iSpot

While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

By Sara Karlovitch • May 12, 2025

6 compelling use cases for high-quality B2B2C data

Unlock the power of B2B2C data to reach whole people, not personas, across work and life.

By Joshua Johnson, Area Vice President, Data Licensing at Dun & Bradstreet • May 12, 2025

Brand safety comes second amid macro uncertainty: Here’s what the numbers say

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions.

By Sara Karlovitch • May 9, 2025

Tubi pitches products, partnerships designed for specific ad verticals

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

By Chris Kelly • May 7, 2025