Data/Analytics

Omnicom banks on Walmart, Instacart in latest commerce expansion

The agency holding company continues to invest in commerce, with a focus on a growing retail media network and its clean room solution.

By Chris Kelly • June 27, 2022

Why NBCUniversal is adding emotion to its measurement framework

Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.

By Chris Kelly • June 23, 2022

Explore the Trendline➔

What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Kantar: Apple on track to hit $1T brand valuation while Amazon falls

The firm’s latest BrandZ rankings emphasize strong brand affinity could be more important than ever amid inflationary woes.

By Peter Adams • June 16, 2022

Consumers are looking for humor but brands aren't delivering, survey says

Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.

By Sara Karlovitch • June 15, 2022

Ad growth surprisingly resilient in face of macroeconomic uncertainty

Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.

By Peter Adams • June 14, 2022

Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement

The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.

By Chris Kelly • June 13, 2022

Toyota cuts carbon footprint of digital ads via tech tie-up

Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns. 

By Peter Adams • June 13, 2022

Dollar General upgrades retail media network, emphasizing rural customers

The discount chain, which has benefited from inflationary trends, is adding new tech partners such as The Trade Desk in the race to secure more brand dollars.

By Peter Adams • June 8, 2022

SMI acquired by PE firm as advertisers demand data-driven insights

SMI tracks more than $250 billion in annual media globally, helping marketers build media mix models, analyze competitive share and more.

By Peter Adams • June 6, 2022

Struggling to measure your social advertising ROI? Shut everything off

Ready to prove social’s ROI? Here’s how you can measure your value and fine-tune your strategy. 

June 6, 2022

Why the media network craze is just getting started

Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit. 

By Peter Adams • Updated May 31, 2022

Cryptocurrency ad spend plummets as market crashes

Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl.

By Sara Karlovitch • May 26, 2022

Google reimagines search beyond '10 blue links'

At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.

By Peter Adams • May 25, 2022

Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising

Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast.

By Jeff Wells • May 25, 2022

CMOs 'sanguine' in face of inflation, global turmoil as budgets recover

Gartner’s latest survey of marketing chiefs identified a shift away from a square focus on digital, with offline media now commanding 44% of budgets.

By Peter Adams • May 24, 2022

Omnicom's new supply chain tool adjusts media spend based on inventory

The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis.

By Chris Kelly • May 23, 2022

Ulta unveils media network powered by data from 37M rewards members

The beauty brand is leaning into its scale as rivals like Sephora appear to be expanding their own ad monetization efforts.

By Peter Adams • May 19, 2022

Walmart's ad business grows 30% despite broader slowdown

Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period.

By Peter Adams • May 18, 2022

Marriott launches hospitality industry's first media network

Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers.

By Chris Kelly • May 16, 2022

Direct-response audio advertising agency uses marketing analytics to pump up client ad performance

Agency uses broadcast and multi-touch attribution data to improve audio advertising performance.

May 16, 2022

Female CMOs overtake male ones for the first time, report says

Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts.

By Sara Karlovitch • May 10, 2022

Publicis acquires Profitero to add analytics layer to commerce bets

The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

By Peter Adams • May 9, 2022

GroupM reorganizes agencies to create digital powerhouses

Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

By Chris Kelly • May 2, 2022

Amazon misses ad sales forecast, capping off rough run of tech earnings

Inflation and the Ukraine crisis were cited as factors, but the company is also contending with increased competition from traditional retailers on the ad front.

By Peter Adams • April 29, 2022

How prepared is the ad industry for a cookieless future?

Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

By Chris Kelly • April 26, 2022