Data/Analytics


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    48% of creatives identify as neurodivergent: Here’s what the numbers say

    Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.

    By June 20, 2025
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    Courtesy of Roku
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    Amazon, Roku address CTV advertising reach and efficiency in new deal

    The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

    By June 18, 2025
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
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    Giuliano Benzin via Getty Images
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    Magna latest to downgrade global ad spending forecast, expects $979B

    Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

    By June 17, 2025
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    Michael M. Santiago/Getty Images via Getty Images
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    Why Disney’s Compass seeks true north in data collaboration

    A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

    By June 17, 2025
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    Michael M. Santiago via Getty Images
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    How DoorDash is evolving its retail media arm as ad revenue grows

    The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

    By June 16, 2025
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    Amazon delivers reporting for live shoppable streaming video

    With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

    By Aaron Baar • June 16, 2025
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    Andy via Getty Images
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    Can Acxiom and Snowflake break the data black box where others failed?

    The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.

    By June 15, 2025
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    Publicis deepens AI transformation services with help from Nvidia

    A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

    By Updated June 12, 2025
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    Permission granted by Amazon
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    Amazon widens access to video generator as AI ad tools gain traction

    Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

    By June 10, 2025
  • Outgoing WPP CEO Mark Read
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    Courtesy of WPP
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    WPP CEO Mark Read to retire at challenging juncture for agency giant

    The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring InfoSum. 

    By June 9, 2025
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    ArtMarie via Getty Images
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    CMOs increase AI investments: Here’s what the numbers say

    Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.

    By June 6, 2025
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    WPP Media launches AI-driven tool to push beyond ID-based targeting

    Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

    By June 5, 2025
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    Peyton Bigora/Marketing Dive
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    Value, not social issues, are top priorities amid tariff turmoil: Kearney

    Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.

    By June 3, 2025
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    Courtesy of GroupM
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    GroupM becomes WPP Media as holding company prepares for future

    The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

    By Aaron Baar • June 2, 2025
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    FG Trade Latin via Getty Images
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    Marketing to Gen Alpha: How brands can win over the next generation

    The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

    By May 29, 2025
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    Justin Sullivan via Getty Images
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    Walmart shakes up US ad division to keep pace with technological change

    The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

    By May 22, 2025
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    Ivan Pantic via Getty Images
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    SMBs rely heavily on social media for marketing and growth, study says

    More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.

    By Aaron Baar • May 22, 2025
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    FG Trade Latin via Getty Images
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    Publicis acquires Captiv8 as influencer marketing ambitions expand

    Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce. 

    By Updated May 22, 2025
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    Joe Raedle / Staff via Getty Images
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    Walmart’s global ad business soars 50% following Vizio integration

    Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.

    By May 19, 2025
  • Netflix president of ads Amy Reinhard on stage at the streamer's 2025 upfront presentation
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    Netflix hones pitch to brands with richer data, personalization tools

    Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

    By May 15, 2025
  • A woman’s hand is asking an AI chatbot pre-typed questions & the Artificial Intelligence website is answering.
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    Laurence Dutton via Getty Images
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    CMOs stretch static budgets further, with downsides for agencies: report

    Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.

    By May 12, 2025
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    Giuliano Benzin via Getty Images
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    Linear ad spend grew in Q1 despite economic uncertainty: iSpot

    While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.

    By May 12, 2025
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    Milan Markovic via Getty Images
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    Sponsored by Dun & Bradstreet

    6 compelling use cases for high-quality B2B2C data

    Unlock the power of B2B2C data to reach whole people, not personas, across work and life.

    By Joshua Johnson, Area Vice President, Data Licensing at Dun & Bradstreet • May 12, 2025
  • Facebook, Meta, Cambridge Analytica, SCOTUS
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    Brand safety comes second amid macro uncertainty: Here’s what the numbers say

    Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, per Advertiser Perceptions.

    By May 9, 2025
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    Courtesy of Tubi
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    Tubi pitches products, partnerships designed for specific ad verticals

    Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.

    By May 7, 2025