Data/Analytics


  • Albertsons
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    Courtesy of Albertsons
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    Albertsons aims to remove silos as retail media, connected TV converge

    The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

    By Peyton Bigora • Updated June 13, 2024
  • Oracle co-founder and Chairman Larry Ellison delivers a keynote address during the Oracle OpenWorld on October 22, 2018 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Oracle exits advertising business following revenue falloff

    The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

    By June 13, 2024
  • Trendline

    What you need to know about data in marketing

    The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • A sign is posted at the Nvidia headquarters on May 25, 2022 in Santa Clara, California.
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    Justin Sullivan / Staff via Getty Images
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    Kantar: AI pivot helps fuel brand value growth following down year

    Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm. 

    By June 12, 2024
  • Voters cast ballots at a polling place on November 6, 2018 in Kirkwood, Missouri. Voters across the country are casting ballots in a midterm election that could change the balance of both the U.S. House and Senate.
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    Scott Olson/Getty Images via Getty Images
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    IAS launches deepfake measurement offering ahead of 2024 election

    The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI.

    By June 10, 2024
  • Person on United Airlines flight watching seatback screen
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    Courtesy of United Airlines
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    United Airlines takes flight with airline industry’s first media network

    Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.

    By June 10, 2024
  • Two people walk down a store aisle past a sign that reads, "Everyday Low Price."
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    Joe Raedle via Getty Images
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    WARC: Retail media’s meteoric growth to cool down in ‘25

    As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

    By June 6, 2024
  • Walmart on mobile and desktop
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    Courtesy of Walmart
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    Walmart opens access to off-site customer journey insights for suppliers

    With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.

    By June 4, 2024
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    CTV closes in on linear for consumer ad attention, report finds

    While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.

    By June 4, 2024
  • Several voting booths painted white with the American flag and the word VOTE are shown, with a woman in the background casting her vote.
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    Samuel Corum via Getty Images
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    Dentsu now expects global ad spend to reach 5% growth in 2024

    Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.

    By Aaron Baar • June 3, 2024
  • A woman and her daughter sit together on a couch while both scrolling on separate laptops.
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    Sean Gallup / Staff via Getty Images
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    Ads next to controversial news articles: Here’s what the numbers say

    Recent Stagwell data finds little difference in purchase intent between ads placed near controversial articles and articles on safer topics.

    By May 31, 2024
  • Dollar General storefront logo
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    Justin Sullivan via Getty Images
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    Dollar General picks Criteo to boost retail media offering

    The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

    By May 31, 2024
  • Shot of PayPal headquarters
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    Justin Sullivan via Getty Images
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    PayPal readies advertising platform rooted in reams of transaction data

    The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

    By May 28, 2024
  • AWS CEO Adam Selipsky speaks with Anthropic CEO and co-founder Dario Amodei during AWS re:Invent 2023 at The Venetian on November 28, 2023 in Las Vegas, Nevada
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    Noah Berger via Getty Images
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    WPP integrates Anthropic’s tech to further generative AI transformation

    The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.

    By May 28, 2024
  • Mars Tripadvisor
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    Courtesy of Mars
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    Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches

    A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.

    By May 21, 2024
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart ad sales pop as more brands buy into retail media

    The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.

    By May 20, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

    By May 17, 2024
  • Corporate executives talking about data
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    gorodenkoff via Getty Images
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    CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels

    Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

    By May 15, 2024
  • Expedia out-of-home at Heathrow
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    Courtesy of Expedia
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    Inside Expedia’s plan to be the world’s travel media network

    An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.

    By May 14, 2024
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    Courtesy of Reddit
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    Reddit hires Google vet to guide ad product development post IPO

    Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and Xbox.

    By May 13, 2024
  • Microphone, headphones and mixer
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    Ahlers, Marvin. Retrieved from Pixabay.
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    IAB: Podcast ad revenue to grow double digits following last year’s slump

    The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.

    By Aaron Baar • May 13, 2024
  • Two people sending money to each other through a digital wallet app on their smartphones.
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    MStudioImages via Getty Images
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    Instagram beats TikTok for video-based user acquisition, survey finds

    When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram.

    By Aaron Baar • May 9, 2024
  • Meta's new generative AI tools show a cup of coffee against lush green leaves
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    Permission granted by Meta
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    How Meta is addressing marketers’ generative AI concerns with new tools

    A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand guidelines. 

    By May 8, 2024
  • streaming tv
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    metamorworks via Getty Images
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    Deep Dive

    Legacy media makes new bets on CTV and retail media convergence

    Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

    By May 8, 2024
  • GenAI in corporate legal depts
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    Khanchit Khirisutchalual via Getty Images
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    Omnicom shakes up Sparks & Honey amid Omni platform push

    The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down. 

    By May 6, 2024
  • TikTok's NewFronts 2024 stage
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    Permission granted by Antoine Reid
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    Deep Dive

    Digital’s media-buying bonanza wrestles with an industry at crossroads

    Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

    By May 6, 2024