Brand interactions evolve on social media: Here’s what the numbers say

If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

By Sara Karlovitch • Sept. 22, 2023

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

By Peter Adams • Sept. 19, 2023

Explore the Trendline➔

Connected TV

Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.

By Marketing Dive staff

Magna: Digital continues to lead ad spend growth

The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.

By Aaron Baar • Sept. 18, 2023

Why creator influence is primed to grow on heels of Hollywood strikes

As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

By Aaron Baar • Sept. 14, 2023

‘Consolidation or evaporation’: Marketers get decisive about retail media spending

At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”

By Peter Adams • Sept. 14, 2023

Digital media forecast to lead U.S. ad industry growth in 2023

The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

By Aaron Baar • Sept. 11, 2023

Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand.

By Sara Karlovitch • Sept. 8, 2023

Estée Lauder bets generative AI can keep pace with shifting consumer tastes

The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

By Peter Adams • Aug. 29, 2023

Global ad spending on track to top $1T for first time, WARC says

The continued growth of social, retail media and connected TV is forecast to boost spending by 4.4% in 2023 and another 8.2% in 2024.

By Aaron Baar • Aug. 28, 2023

Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

By Sara Karlovitch • Aug. 25, 2023

GroupM cracks down on MFA sites amid push for programmatic cleanup

A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process. 

By Aaron Baar • Aug. 24, 2023

Marketers ramp up social spending as ROI prospects improve, survey says

Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

By Peter Adams • Aug. 23, 2023

How Behr, Home Depot are using data to market 2024’s Color of the Year

The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

By Aaron Baar • Aug. 22, 2023

Comscore, ANA’s SeeHer develop gender equality insights tool

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

By Aaron Baar • Aug. 21, 2023

Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.

By Peter Adams • Aug. 18, 2023

X’s new CEO hire has done little to stem brand exodus, report says

Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

By Peter Adams • Aug. 11, 2023

DEI still a strong strategy despite backlash — here’s what the numbers say

Recent controversies have marketers questioning diversity, equity and inclusion efforts, but a Kantar report suggests the benefits far outweigh the negatives.

By Sara Karlovitch • Aug. 11, 2023

Pereira O’Dell hires Meta creative lead with eye on AI-powered future

Bringing on Juliana Constantino as executive creative director comes as the indie creative shop shifts from a bicoastal to national focus.

By Peter Adams • Aug. 7, 2023

Most marketers are experimenting with AI but feelings are mixed, survey says

Marketers expect AI to negatively impact jobs and team culture and have concerns about the tech’s issues with misinformation and inaccuracy.

By Chris Kelly • Aug. 7, 2023

Amazon ad sales jump 22% as tech upgrades improve brand performance

Investments in new machine-learning models are helping advertisers reach audiences they couldn’t previously, an appealing pitch amid cookie deprecation.

By Peter Adams • Aug. 4, 2023

WPP tunes into Spotify’s first-party data with new global partnership

The pact includes an integration with WPP’s Choreograph unit, with the goal of helping clients develop more effective audio campaigns.

By Peter Adams • Aug. 3, 2023

What marketers need to know about Gen Alpha

The cohort of “digital ninjas” is even more committed to purpose, gaming and technology than the digital natives of Gen Z, per a Razorfish study.

By Chris Kelly • Aug. 2, 2023

Amazon’s AWS helps marketers tackle data fragmentation with machine learning

Best Western Hotels, an early partner, reports being able to easily match and link disparate records for a more robust customer view.

By Aaron Baar • July 31, 2023

Advertisers spent more heavily for Amazon Prime Day — here’s what the numbers say

The annual sales event for the e-commerce giant saw ad-attributed sales increase by 486%, with ad spending increasing by 409%.

By Sara Karlovitch • July 28, 2023

What Apple’s iOS 17 privacy shift means for marketers

The addition of Link Tracking Protection could make it more difficult for advertisers to track campaign success.

By Jessica Deyo • July 27, 2023