Data/Analytics


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    Bethany Clarke via Getty Images

    Twitter users tire of 'sea of same' from brands, report finds

    Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve.

    By Nina Lentini • Jan. 20, 2022
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    Courtesy of Vizio

    TV tops in video for reaching advertisers' goals, survey finds

    Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.

    By Nina Lentini • Jan. 19, 2022
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to disruptions caused by the pandemic and new privacy mandates, they have an opportunity to strengthen their brands.

    By Marketing Dive staff
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    Courtesy of DoorDash
    Deep Dive

    Can restaurant marketers get digital right while facing panoply of pressures?

    Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.

    By Jan. 18, 2022
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    Courtesy of iSpot.tv

    NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

    In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

    By Jan. 13, 2022
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    Courtesy of Avocados From Mexico

    Avocados from Mexico fuses branding, performance marketing for Super Bowl return

     A virtual home experience hosted by Drew Brees speaks to a larger premium on e-commerce and first-party data acquisition. 

    By Jan. 11, 2022
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    Justin Sullivan via Getty Images

    GroupM: Next-gen tech hype wanes while consumer data wariness rises

    Missed expectations for tech like 5G and AR/VR suggest marketers will encounter obstacles amid lofty plans to build out the metaverse.

    By Jan. 10, 2022
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    Tero Vesalainen via Getty Images

    Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

    Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

    By Jan. 6, 2022
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    Courtesy of NBCUniversal

    NBCUniversal's new advertising platform streamlines first-party data across portfolio

    NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.

    By Jan. 5, 2022
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    Courtesy of Best Buy

    Best Buy launches in-house media company

    The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers.

    By Jan. 4, 2022
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    Courtesy of Walmart

    Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend

    The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps like YouTube and Instagram as social commerce booms.

    By Dec. 23, 2021
  • McDonald's sells AI tech firm Dynamic Yield to Mastercard

    Franchisees complained Dynamic Yield hadn't delivered the sales boosts they expected at the drive-thru. The deal reflects McDonald's pivot toward outsourcing its technology.

    By Emma Liem Beckett • Dec. 21, 2021
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    Tim Boyle via Getty Images

    AT&T sells Xandr to Microsoft, ending ill-fated bid to dethrone digital duopoly

    The news positions Microsoft as a potentially formidable digital player at a time when marketers are grappling with the impending death of cookies.

    By Dec. 21, 2021
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    Courtesy of General Mills

    General Mills names chief brand and disruptive growth officer after sunsetting CMO role

    A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.

    By Dec. 17, 2021
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    Courtesy of Saucony

    Saucony drives results for CTV campaign by looping in YouTube

    Marketers continue to experiment with a quickly growing channel that offers the data benefits of digital marketing and the creative opportunities of linear TV.

    By Nina Lentini • Dec. 17, 2021
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    Poike via Getty Images

    Criteo's $380M deal for Iponweb adds powerful partner in cookie replacement race

    Founded in 2001, Iponweb operates a trading marketplace, DSP and SSP that could firm up Criteo's budding commerce media strategy.

    By Dec. 13, 2021
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    Sean Gallup via Getty Images

    81% of marketers see brand values gain influence over ad buying, study finds

    Companies put a larger premium on causes like anti-racism in their media partnerships, but still come under fire for choosy brand safety practices.

    By Dec. 10, 2021
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    Patrick Lux via Getty Images

    Ad market's growth exceeds broader economic recovery, fueled by digital

    While digital's strengths have been apparent, three new forecasts express surprise at just how strong spending has been — a promising sign for 2022.

    By Dec. 6, 2021
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    Vadym Pastukh via Getty Images

    Deloitte acquires Madras Global as clients navigate 'tsunami of content'

    The move is expected to strengthen services around content production and extended reality, the latter of which may be a critical factor in the metaverse.

    By Nov. 29, 2021
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    Wang He via Getty Images

    How advertisers can adapt to sidestep supply chain challenges

    Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report.

    By Nov. 22, 2021
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    Retrieved from Unsplash on July 22, 2021

    DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

    The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

    By Nov. 15, 2021
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    Justin Sullivan via Getty Images

    Albertsons launches its own retail media network

    The grocer cut ties with its third-party provider and turned to the former head of Target's Roundel network to manage its own shop, which will launch its first brand campaigns in February.

    By Jeff Wells • Nov. 15, 2021
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    shutterstock.com/Prostock-studio

    Sponsored by Vestcom

    How CPG marketers are converting shoppers into buyers at the shelf-edge

    Learn how to leverage the power of shelf-edge media to engage consumers where it matters most.

    Nov. 15, 2021
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    Courtesy of Kroger

    Kroger unveils collaborative cloud platform as CPGs race to meet retail's new mandates

    The offering aims to help clients make smarter decisions about everything from marketing spending to production levels amid supply chain disruptions.

    By Nov. 8, 2021
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    Michael Thomas via Getty Images

    Study: Mobile gamers level up commitment to QSR digital ordering

    The growing number of mobile gamers ordering takeout via apps and websites could be pertinent to brands in the QSR space, per AdColony.

    By Nov. 4, 2021
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    Kendall Davis / CIO Dive/Marketing Dive
    Opinion

    How blockchain can deliver a digital ad trifecta

    While the idea of blockchain isn't new, adoption has been slow due to entrenched interests that might be disrupted, authors from Kearney write.

    By Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde • Nov. 4, 2021