Data/Analytics


  • A family sits together watching TV.
    Image attribution tooltip
    Mediaphotos via Getty Images
    Image attribution tooltip

    Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

    The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

    By July 14, 2025
  • WPP CEO Cindy Rose
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip

    WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

    Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.

    By July 10, 2025
  • A data center server room. Explore the Trendline
    Image attribution tooltip
    sefa ozel via Getty Images
    Image attribution tooltip
    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
  • Blank paste-up posters on a wall.
    Image attribution tooltip
    Shaun Lucas/Marketing Dive
    Image attribution tooltip

    Digital marketing statistics of 2025: H1 by the numbers

    As CMOs struggle to plan for the future, digital video may provide hope.

    By July 8, 2025
  • People check in at an Alaska kiosk.
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

    Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

    By July 8, 2025
  • People pose with the Wall Street Bull in the financial district in Manhattan on June 14, 2022 in New York City.
    Image attribution tooltip
    Spencer Platt via Getty Images
    Image attribution tooltip

    How marketers can respond with empathy to consumer tariff shocks

    New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince people it’s okay to buy.

    By July 8, 2025
  • Snapchat app download
    Image attribution tooltip
    Scott Olson/Getty Images via Getty Images
    Image attribution tooltip

    DoubleVerify, IAS develop attention measurement solutions for Snap

    DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

    By Aaron Baar • July 2, 2025
  • Sydney Sweeney is a "Body Wash Genie" for Dr. Squatch
    Image attribution tooltip
    Courtesy of Dr. Squatch
    Image attribution tooltip

    Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

    The DTC grooming upstart was praised by Unilever for its social-first approach, which has recently included racy ads with Sydney Sweeney.

    By June 23, 2025
  • A truck with a message is parked outside a store.
    Image attribution tooltip
    Adam Bettcher via Getty Images
    Image attribution tooltip

    How ditching Pride now could hurt brands later

    Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?

    By Daphne Howland • June 23, 2025
  • Three presenters on zoom call with a blue background.
    Image attribution tooltip
    Joey Sirmons/Marketing Dive
    Image attribution tooltip

    How brands can make better use of loyalty data

    Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.

    By June 23, 2025
  • Business people video conferencing in board room
    Image attribution tooltip
    vm via Getty Images
    Image attribution tooltip

    48% of creatives identify as neurodivergent: Here’s what the numbers say

    Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As.

    By June 20, 2025
  • A hand holds a TV remote control
    Image attribution tooltip
    Courtesy of Roku
    Image attribution tooltip

    Amazon, Roku address CTV advertising reach and efficiency in new deal

    The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

    By June 18, 2025
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
    Image attribution tooltip
    Giuliano Benzin via Getty Images
    Image attribution tooltip

    Magna latest to downgrade global ad spending forecast, expects $979B

    Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

    By June 17, 2025
  • Walt Disney company logo is displayed on the floor of the New York Stock Exchange
    Image attribution tooltip
    Michael M. Santiago/Getty Images via Getty Images
    Image attribution tooltip

    Why Disney’s Compass seeks true north in data collaboration

    A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

    By June 17, 2025
  • DoorDash sticker in window
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    How DoorDash is evolving its retail media arm as ad revenue grows

    The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

    By June 16, 2025
  • A person opens a package and reads a note.
    Image attribution tooltip
    blackCAT via Getty Images
    Image attribution tooltip

    Amazon delivers reporting for live shoppable streaming video

    With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

    By Aaron Baar • June 16, 2025
  • Cloud icon in center with networks surrounding
    Image attribution tooltip
    Andy via Getty Images
    Image attribution tooltip

    Can Acxiom and Snowflake break the data black box where others failed?

    The need for privacy-safe identity resolution is one of Acxiom parent IPG's “big bets,” even in the wake of Google's decision to keep third-party cookies.

    By June 15, 2025
  • YouTuber sues Nvidia over AI video use
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Publicis deepens AI transformation services with help from Nvidia

    A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

    By Updated June 12, 2025
  • A collage of images created by Amazon's AI video generator show virtual models interacting with record players
    Image attribution tooltip
    Permission granted by Amazon
    Image attribution tooltip

    Amazon widens access to video generator as AI ad tools gain traction

    Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

    By June 10, 2025
  • Outgoing WPP CEO Mark Read
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip

    WPP CEO Mark Read to retire at challenging juncture for agency giant

    The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring InfoSum. 

    By June 9, 2025
  • A close up of a man's hand holding a phone displaying a conversation with a chatbot.
    Image attribution tooltip
    ArtMarie via Getty Images
    Image attribution tooltip

    CMOs increase AI investments: Here’s what the numbers say

    Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston Consulting Group’s research.

    By June 6, 2025
  • AI
    Image attribution tooltip
    (Valentin Russanov) via Getty Images
    Image attribution tooltip

    WPP Media launches AI-driven tool to push beyond ID-based targeting

    Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

    By June 5, 2025
  • Woman shopping for produce in grocery store
    Image attribution tooltip
    Peyton Bigora/Marketing Dive
    Image attribution tooltip

    Value, not social issues, are top priorities amid tariff turmoil: Kearney

    Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is more expensive.

    By June 3, 2025
  • GroupM CEO Brian Lesser
    Image attribution tooltip
    Courtesy of GroupM
    Image attribution tooltip

    GroupM becomes WPP Media as holding company prepares for future

    The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

    By Aaron Baar • June 2, 2025
  • Sisters using mobile phone in the bedroom at home
    Image attribution tooltip
    FG Trade Latin via Getty Images
    Image attribution tooltip

    Marketing to Gen Alpha: How brands can win over the next generation

    The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

    By May 29, 2025
  • A Walmart store on April 9, 2025 in San Leandro, California.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Walmart shakes up US ad division to keep pace with technological change

    The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

    By May 22, 2025