Data/Analytics
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Blockchain, metaverse continue to command CMO interest despite snags
Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.
By Peter Adams • Jan. 26, 2023 -
Unilever first to test Disney’s identity integration with Trade Desk
Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.
By Chris Kelly • Jan. 26, 2023 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Data clean room craze raises new questions about access, interoperability
Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research.
By Peter Adams • Jan. 24, 2023 -
Ad spending forecast to grow 6% in 2023 as digital priorities shift
Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research.
By Sara Karlovitch • Jan. 23, 2023 -
NBA, StellarAlgo team up to streamline fan data across channels
The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement.
By Sara Karlovitch • Jan. 20, 2023 -
Netflix believes ads will eventually drive at least 10% of revenue
The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.
By Peter Adams • Jan. 20, 2023 -
Deep Dive
9 marketing trends to watch as 2023 tests transformation bets
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.
By Peter Adams , Jessica Deyo , Sara Karlovitch • Jan. 18, 2023 -
How pandemic trends will continue to inform consumer behavior in 2023
During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.
By Sara Karlovitch • Jan. 18, 2023 -
How Hollister and Forever 21 manage long-term creator relationships
Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.
By Peter Adams • Jan. 17, 2023 -
Lowe’s in-houses retail media operations in efficiency play
The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.
By Peter Adams • Jan. 12, 2023 -
Meta implements new system for addressing algorithmic ads bias
VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.
By Peter Adams • Jan. 10, 2023 -
Retrieved from Unsplash on July 22, 2021
NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement
At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.
By Chris Kelly • Jan. 9, 2023 -
Albertsons pilots Pinterest’s LiveRamp-supported clean room
Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.
By Sara Karlovitch • Jan. 6, 2023 -
Meta, IRI team up to integrate in-store data with social ads
IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.
By Sara Karlovitch • Jan. 5, 2023 -
Nielsen’s cross-platform measurement product sets launch date
Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences.
By Peter Adams • Jan. 4, 2023 -
App installs continue to grow despite digital slowdown, report finds
In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.
By Aaron Baar • Dec. 22, 2022 -
Social media top beneficiary as economy forces ad budgets to shift
Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions.
By Aaron Baar • Dec. 22, 2022 -
Digital ad spend in November declined for first time since 2020
The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.
By Jessica Deyo • Dec. 21, 2022 -
Consumer support for ads in streaming services remains solid, study finds
Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.
By Jessica Deyo • Dec. 20, 2022 -
Social media ad spend vulnerable as trust declines further, survey finds
Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.
By Aaron Baar • Dec. 19, 2022 -
Sponsored by Meta
3 small business marketing trends to create lasting impact next year
Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?
By Helen Crossley, Director, Small Business Group, Meta • Dec. 19, 2022 -
FTC hints at updating environmental claim guidelines
The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.
By Dani James • Dec. 16, 2022 -
Diverse representation in video ads receded in 2022, analysis finds
A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.
By Peter Adams • Dec. 13, 2022 -
Ethical AI use, product placement become bigger CMO priorities, Gartner says
By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern.
By Sara Karlovitch • Dec. 13, 2022 -
Agencies show signs of confidence in 2023 ad spend, survey finds
The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.
By Aaron Baar • Dec. 12, 2022