Data/Analytics


  • Business men in a dark room standing in front of a large data display
    Image attribution tooltip
    SolStock via Getty Images

    Blockchain, metaverse continue to command CMO interest despite snags

    Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

    By Jan. 26, 2023
  • Disney Tech & Data Showcase 2023 promo photo
    Image attribution tooltip
    Courtesy of Disney

    Unilever first to test Disney’s identity integration with Trade Desk

    Disney continues to enhance its ad business, partnering with EDO around outcome measurement and improving ad targeting on Disney+.

    By Jan. 26, 2023
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Connection network in dark servers data center room storage systems.
    Image attribution tooltip
    sdecoret via Getty Images

    Data clean room craze raises new questions about access, interoperability

    Steep costs related to tech and talent put small- and mid-sized players at “a tremendous market disadvantage,” according to new IAB research. 

    By Jan. 24, 2023
  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
    Image attribution tooltip
    courtneyk via Getty Images

    Ad spending forecast to grow 6% in 2023 as digital priorities shift

    Budget shifts within digital marketing could have a bigger impact than the ongoing move away from offline channels, per Winterberry Group research.

    By Jan. 23, 2023
  • NBA app
    Image attribution tooltip
    Courtesy of NBA

    NBA, StellarAlgo team up to streamline fan data across channels

    The league has also taken an equity stake in the customer cloud platform in a bet on the growth potential for leveraging data to boost engagement. 

    By Jan. 20, 2023
  • Image attribution tooltip
    Ore Huiying via Getty Images

    Netflix believes ads will eventually drive at least 10% of revenue

    The company was still pressed by analysts about early snags, including reports that it’s already giving money back to some brands after missing targets.

    By Jan. 20, 2023
  • Person walks past grocery store
    Image attribution tooltip
    Spencer Platt / Staff via Getty Images
    Deep Dive

    9 marketing trends to watch as 2023 tests transformation bets

    Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

    By , , Jan. 18, 2023
  • Groceries, eggs
    Image attribution tooltip
    Brandon Bell via Getty Images

    How pandemic trends will continue to inform consumer behavior in 2023

    During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise. 

    By Jan. 18, 2023
  • Hollister, Social Tourist
    Image attribution tooltip
    Courtesy of Hollister

    How Hollister and Forever 21 manage long-term creator relationships

    Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

    By Jan. 17, 2023
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
    Image attribution tooltip
    Daphne Howland/Marketing Dive

    Lowe’s in-houses retail media operations in efficiency play

    The move serves as a potentially worrying sign to agencies that have invested heavily in marketing services related to the red-hot category.

    By Jan. 12, 2023
  • Blue infinity sign Meta logo on a billboard.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By Jan. 10, 2023
  • Image attribution tooltip
    Retrieved from Unsplash on July 22, 2021

    NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement

    At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.

    By Jan. 9, 2023
  • An Albertsons sign with palm trees in the background.
    Image attribution tooltip
    Mario Tama via Getty Images

    Albertsons pilots Pinterest’s LiveRamp-supported clean room

    Adoption by the grocery chain’s retail media network demonstrates the importance of data privacy and its effect on other marketer priorities.

    By Jan. 6, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Meta, IRI team up to integrate in-store data with social ads

    IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

    By Jan. 5, 2023
  • A TV remote points up at a blurred-out screen.
    Image attribution tooltip
    simpson33 via Getty Images

    Nielsen’s cross-platform measurement product sets launch date

    Debuting Jan. 11, Nielsen One Ads promises a consistent view of ads across screens and, eventually, second-by-second analysis of linear TV audiences.

    By Jan. 4, 2023
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    App installs continue to grow despite digital slowdown, report finds

    In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

    By Aaron Baar • Dec. 22, 2022
  • Money moving through cyberspace.
    Image attribution tooltip
    Viorika via Getty Images

    Social media top beneficiary as economy forces ad budgets to shift

    Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

    By Aaron Baar • Dec. 22, 2022
  • Businessperson Balancing Stacked Coins On Wooden Seesaw
    Image attribution tooltip
    AndreyPopov via Getty Images

    Digital ad spend in November declined for first time since 2020

    The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index.

    By Dec. 21, 2022
  • a person holds a remote in front of a TV showing a blurred out streaming service interface.
    Image attribution tooltip
    IAM-photography via Getty Images

    Consumer support for ads in streaming services remains solid, study finds

    Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month.

    By Dec. 20, 2022
  • Three people socializing over their phones.
    Image attribution tooltip
    Anchiy via Getty Images

    Social media ad spend vulnerable as trust declines further, survey finds

    Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

    By Aaron Baar • Dec. 19, 2022
  • Two young shop owners using a laptop in their store
    Image attribution tooltip
    JLco - Julia Amaral via Getty Images
    Sponsored by Meta

    3 small business marketing trends to create lasting impact next year

    Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact? 

    By Helen Crossley, Director, Small Business Group, Meta • Dec. 19, 2022
  • Back of shopper reaching toward a refillable food container in a store.
    Image attribution tooltip
    JulPo via Getty Images

    FTC hints at updating environmental claim guidelines

    The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

    By Dani James • Dec. 16, 2022
  • Multiracial friends with face masks using tracking app with mobile smart phones.
    Image attribution tooltip
    ViewApart via Getty Images

    Diverse representation in video ads receded in 2022, analysis finds

    A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

    By Dec. 13, 2022
  • A person types on a computer with omni-commerce images over top
    Image attribution tooltip
    Blue Planet Studio via Getty Images

    Ethical AI use, product placement become bigger CMO priorities, Gartner says

    By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern.

    By Dec. 13, 2022
  • A person watches TV.
    Image attribution tooltip
    gorodenkoff via Getty Images

    Agencies show signs of confidence in 2023 ad spend, survey finds

    The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.

    By Aaron Baar • Dec. 12, 2022