Data/Analytics
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Courtesy of Georgia-Pacific
Q&AHow Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
By Chris Kelly • Oct. 22, 2024 -
sanjeri via Getty Images
Publicis again raises guidance as personalization bets attract clients
Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.
By Peter Adams • Oct. 21, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Permission granted by Shutterstock
Top takeaways from Advertising Week 2024 marketers need to know
Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.
By Chris Kelly • Oct. 18, 2024 -
Permission granted by Advertising Week New York
Moët Hennessy on balancing generative AI hype with luxury expectations
Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.
By Peter Adams • Oct. 17, 2024 -
Fin Costello/Redferns via Getty Images
Spending on experiential marketing tops pre-pandemic levels
While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.
By Sara Karlovitch • Oct. 17, 2024 -
Courtesy of Amazon
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.
By Chris Kelly • Oct. 15, 2024 -
Courtesy of Advertising Week New York
Q&ADisney, Hershey execs share how holiday marketing campaigns are evolving
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
By Chris Kelly • Oct. 14, 2024 -
FG Trade via Getty Images
Advertisers see data standards strategies as critical, but confidence lacks
Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.
By Aaron Baar • Oct. 14, 2024 -
LeoPatrizi via Getty Images
Consumers still ally with brands on social: Here’s what the numbers say
While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.
By Sara Karlovitch • Oct. 11, 2024 -
Courtesy of Advertising Week New York
Q&AHow United Airlines brought Kinective Media to market — and what’s next
Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.
By Chris Kelly • Oct. 10, 2024 -
Courtesy of Advertising Week New York
How AI gives Hershey an edge for high-stakes Halloween season
The marketer built a layer above Meta, YouTube and The Trade Desk to ensure better media budget allocation, executives detailed at Advertising Week.
By Peter Adams • Oct. 10, 2024 -
Courtesy of Apple
How a focus on performance marketing has cost brands trillions: report
The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.
By Jessica Deyo • Oct. 10, 2024 -
Courtesy of Advertising Week
How AI helps Diageo target audiences and navigate regulatory waters
A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.
By Sara Karlovitch • Oct. 9, 2024 -
Catherine Douglas Moran/Marketing Dive
‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies
Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.
By Catherine Douglas Moran • Oct. 3, 2024 -
Portra via Getty Images
How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.
By Aaron Baar • Sept. 30, 2024 -
Tirachard via Getty Images
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
By Sara Karlovitch • Sept. 30, 2024 -
Courtesy of Mondelēz International
Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
By Peter Adams • Updated Sept. 27, 2024 -
monkeybusinessimages via Getty Images
Privacy laws raise questions for advertisers: Here’s what the numbers say
A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.
By Sara Karlovitch • Sept. 27, 2024 -
Courtesy of Volkswagen
Volkswagen integrates Google’s generative AI to enhance app experience
Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
By Aaron Baar • Sept. 26, 2024 -
Peyton Bigora/Marketing Dive
What to know about privacy laws when collecting personal data on shoppers
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.
By Peyton Bigora • Sept. 26, 2024 -
vgajic via Getty Images
Publicis acquires Mars United Commerce to fuel full-funnel marketing
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.
By Aaron Baar • Sept. 23, 2024 -
Permission granted by FCB
Deep DiveWhat FCB’s stealthy data unit says about the future of agency creativity
FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.
By Peter Adams • Sept. 23, 2024 -
Courtesy of Amazon
Amazon launches AI-powered video ad generator ahead of holidays
Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.
By Peter Adams • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
How Kroger is using standardized metrics to boost its retail media network
The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.
By Peyton Bigora • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
Key takeaways from the industry’s first in-store retail media standardizations
IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.
By Peyton Bigora • Sept. 18, 2024
