Data/Analytics

Disney, Netflix push into streaming ads could raise all AVOD ships

Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

By Peter Adams • Sept. 30, 2022

Survey: Netflix’s ad-supported tier draws viewer interest, but could struggle with Gen Z

Baby boomers and Gen Xers were more amenable to the idea, as were lower-income consumers who may be struggling with inflation.

By Peter Adams • Sept. 28, 2022

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Tripadvisor pushes beyond banner ads with data-driven content studio

San Diego Tourism Authority is the first external client for the shop that leverages the platform’s first-party insights to reach high-intent travelers.

By Peter Adams • Sept. 21, 2022

Retail media makes up 11% of global ad spend, GroupM says

Global advertising revenue for retail-based companies will grow from $88 billion in 2021 to $101 billion this year and to $160 billion in 2027.

By Chris Kelly • Sept. 21, 2022

Roku enlists agencies to help small businesses with streaming ads

Camelot Strategic Marketing & Media is the first agency to join Roku’s new OneView certified partner program.

By Aaron Baar • Sept. 19, 2022

60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts

A survey calls out inefficiencies in data-driving marketing, which has seen rising importance but effectiveness hampered by cognitive bias and cherry-picking.

By Sara Karlovitch • Sept. 16, 2022

Apple tees up bigger search ads push ahead of holidays

New media placements in the App Store follow a report indicating the iPhone maker’s privacy changes have boosted adoption of its search ad products.

By Peter Adams • Sept. 15, 2022

Amazon expands email marketing tools for brands seeking new customers

Brands can email message directly to shoppers who don’t follow them by using the free Tailored Audiences tool, which is currently in beta.

By Peter Adams • Sept. 15, 2022

TikTok brand loyalty soars as Instagram, Facebook lose ground

As consumer preferences change due to economic uncertainty and the retreat of pandemic restrictions, loyalty is shifting, according to a Brand Keys survey.

By Jessica Deyo • Sept. 15, 2022

Walmart vies for bigger holiday ad budgets with self-service expansion

A format that boosts products to the top of search results is becoming widely available, while Walmart is trying to “reduce the guesswork” for brands.

By Peter Adams • Sept. 14, 2022

Why partnerships are the biggest investment brands should make this year

The spirit of collaboration shines through post pandemic, with 82% of B2B business leaders looking to add new partners this year, per a Channel/Partner Marketing Benchmark Survey.

By Jon Stimmel • Sept. 13, 2022

GM is first brand to integrate with NBCU’s data platform

Forged through GM’s media agency Carat, the partnership weds consumer automotive profiles with NBCUnified's data on media consumption preferences.

By Chris Kelly • Sept. 13, 2022

Fox taps Comscore as local TV currency

Comscore is also running currency trials with Discovery, Warner Media and NBCU as media companies look to evolve their measurement systems.

By Chris Kelly • Sept. 12, 2022

Dentsu adds Web3 features to advertising tool kit

Web3 club will help the holding company’s clients navigate the next stage of the internet. 

By Aaron Baar • Sept. 12, 2022

Kroger expands retail media arm into video, CTV

The grocer adds new programmatic features to its Kroger Precision Marketing business in order to better compete in an increasingly saturated market.

By Sara Karlovitch • Sept. 12, 2022

Alcohol TV impressions slip amid return-to-normal push

The alcohol industry tempered its approach to TV advertising in the first seven months of 2022, with beer taking the biggest hit.

By Sara Karlovitch • Sept. 8, 2022

Amazon ads top engagement ranking, but TikTok holds innovation crown

Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

By Peter Adams • Sept. 7, 2022

It’s time for the next “real talk” within affiliate marketing

Taking the next step in changing the narrative around affiliate and partner marketing.

By Matt Gilbert, CEO, Partnerize • Sept. 6, 2022

Four Seasons brushes off old luxury tropes as part of brand relaunch

A new campaign represents the marketer’s largest paid media effort to date and was inspired by real guest stories showcasing personalized stays.

By Peter Adams • Sept. 2, 2022

Procter & Gamble throws support behind Trade Desk’s Unified ID

The CPG giant is the latest major ad world player to throw its weight behind the ad tech firm’s replacement for third-party cookies.

By Chris Kelly • Sept. 2, 2022

Back-to-school consumers are holding out for discounts

Shoppers have had different priorities this summer and remain focused on saving money as inflation squeezes their budgets.

By Daphne Howland • Sept. 1, 2022

Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership

Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology.

By Chris Kelly • Aug. 29, 2022

Walmart unveils rewards program for Walmart+ members

The program integrates with the Walmart Connect advertising business by allowing suppliers to promote product savings within sponsored ads.

By Catherine Douglas Moran • Aug. 24, 2022

Canvas Worldwide taps into offline data with TransUnion partnership

The partnership follows industry-wide efforts to find alternative data-gathering methods to cookies.

By Aaron Baar • Aug. 22, 2022

Pandemic friction between consumers and businesses is evident

CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers.

By Kate Muhl • Aug. 22, 2022