Analytics
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Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Neurological evidence shows halo effect for mobile ads from surrounding content
High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.
By Barry Levine • July 19, 2019 -
Amazon's ad boom continues, but marketers find some features lacking, report says
Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal."
By Barry Levine • July 18, 2019 -
OpinionDon't max out on your core: The value of secondary audience segments
Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.
By Alon Tvina • July 17, 2019 -
Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads
Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.
By Robert Williams • July 16, 2019 -
Dentsu's Merkle buys data firm Ugam to scale advanced analytics
The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.
By Barry Levine • July 16, 2019 -
YouTube, Netflix surge in ranking of most valuable media brands
Digital platforms snagged five of the top 25 spots as traditional media companies grew more slowly or even lost value.
By Robert Williams • July 15, 2019 -
IAB: 48% of consumers shop disruptor brands
DTC fans are twice as likely as those who shop at traditional brands to see direct brands as part of their self-expression, the study found.
By Dianna Christe • July 15, 2019 -
Deep DiveNo ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.
By Kira Barrett • July 15, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Study: 18% of OTT ad inventory is fraudulent
Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.
By Robert Williams • July 10, 2019 -
Product views in 'Stranger Things' valued at $15M, study says
While Netflix insists the placements weren't paid, the findings could still erase any doubts about the value of integrations with popular streaming shows.
By Kira Barrett • UPDATED: July 11, 2019 at 1 p.m. -
Zenith: Internet ad spend growth set to drop to 12% this year
As the market matures, however, online will account for more than half of global ad spend for the first time in 2021.
By Barry Levine • July 09, 2019 -
Nike's withdrawal of Betsy Ross flag shoe had no effect on sales, analysis finds
Despite controversy over a decision to recall the Air Max 1 USA sneaker, the company's online sales did not suffer over the following 10 days.
By Barry Levine • July 09, 2019 -
Deep DiveThe year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 08, 2019 -
Deep DiveMarketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Koltun • July 08, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 08, 2019 -
WPP enters deal to sell 60% of Kantar to Bain Capital for $3.1B
The deal values Kantar at $4 billion and marks WPP's biggest effort to cut ancillary businesses.
By Robert Williams • UPDATED: July 12, 2019 at 9:49 a.m. -
Nike's women's business grows by double digits in 2019
"It's hard to overstate how important this year has been to the evolution of the women's offense at Nike," CEO Mark Parker said of the strong results.
By Cara Salpini • June 28, 2019 -
IAB Tech Lab intros 'nutrition label' program to simplify audience data
A new Data Transparency Standard Compliance Program requires information providers to perform an annual audit and confirm their labels are reliable.
By Robert Williams • June 28, 2019 -
Under Armour, Converse, Ikea top Pride engagement on Instagram
Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.
By Robert Williams • June 27, 2019 -
Retailers' ad spend on YouTube drops by 20%, study says
The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.
By Barry Levine • June 27, 2019 -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Trax acquires Shopkick to merge in-store shelf and shopper data
The deal follows Trax's purchase of computer vision startup LenzTech and comes amid a $100 million financing round.
By Robert Williams • June 25, 2019 -
Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019
