Analytics
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74% of marketers implement personalization in 6 or fewer channels, study says
Survey respondents are using a variety of methods to capture first-party data, including promotions, loyalty programs, opt-in methods and logins.
By Robert Williams • Feb. 19, 2020 -
CMOs worry that recession will have negative effect on 2020, survey says
More than a third of businesses are expected to bring more marketing agency work in-house in 2020 to cut costs.
By Robert Williams • Feb. 18, 2020 -
Kroger's self-serve ad platform addresses attribution challenge with sales data
By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process.
By Dianna Christie • Feb. 14, 2020 -
56% of marketers think AI will negatively impact branding in 2020, study says
While automation has benefited several marketing functions, maintaining creative excellence is a concern of many marketers.
By Dianna Christie • Feb. 07, 2020 -
How Coke, Reese's turned Super Bowl ads into Amazon sales after the game
Profitero's report suggests that viewers were wooed by some ads into buying products online.
By Dianna Christie • Feb. 04, 2020 -
Deep DiveDespite Super Bowl LIV's marketing deja vu, several ads break out
Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.
By Peter Adams • Feb. 03, 2020 -
By the numbers: Super Bowl LIV
The big game's ads, broken down by sentiment, social engagement and more.
By Nami Sumida • Feb. 03, 2020 -
Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership
The move comes after Walmart debuted its own in-house ad portal last month.
By Dianna Christie • Feb. 03, 2020 -
Unilever increases spend on purpose-driven marketing
The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.
By Dianna Christie • Jan. 31, 2020 -
Sports sponsorship spend to increase the most in a decade, report says
Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.
By Dianna Christie • Jan. 29, 2020 -
Loyalty drivers grow complex as consumers get more complicated, report says
Loyalty lifted an average of 20% over the past year, suggesting that consumers are clinging to companies that deliver in an uncertain landscape.
By Dianna Christie • Jan. 28, 2020 -
OpinionOne size does not fit all for brands in music
As brands begin to enter the music vertical, it's important to recognize that tactics must be strategically aligned with objectives, says Momentum Worldwide's Glenn Minerley.
By Glenn Minerley • Jan. 28, 2020 -
Google reconsiders paid search redesign amid criticism
The mid-January redesign of paid search results on desktop obscures the difference between ads and organic results, according to critics.
By Dianna Christie • Jan. 27, 2020 -
Accenture Interactive partners with Ideoclick to expand e-commerce services
The cloud-based software and services firm is best known for its work with consumer brands that sell on Amazon.
By Robert Williams • Jan. 23, 2020 -
DoubleVerify rolls out certification program to address CTV ad fraud
Amobee, MediaMath, SpotX, The Trade Desk and AT&T's Xandr are the first ad-tech platforms to receive the certification.
By Robert Williams • Jan. 22, 2020 -
With Google's decision to kill 3rd-party cookies, marketers forecast a doomy scenario
The move is neither unprecedented in tech nor unexpected from Google, but a fiery response speaks to its industry-rattling implications.
By Peter Adams • Jan. 22, 2020 -
Olympics, election power 7.2% lift in 2020 US ad spending, study predicts
More than 57% of the total, or $223.1 billion, will go toward offline channels such as linear TV and experiential marketing.
By Robert Williams • Jan. 21, 2020 -
CTV extends audience reach while boosting engagement, study says
The analysis of 60 million interactive impressions across a number of major brands found that CTV effectively reaches cord-cutters and cord-nevers.
By Robert Williams • Jan. 16, 2020 -
Google plans to drop support of ad-tracking technology
The search giant aims to protect consumer privacy, and will prevent marketers from connecting browser cookies to websites they don't operate.
By Robert Williams • Jan. 15, 2020 -
Retailers' 2020 customer data management strategies are in flux, survey finds
As consumer expectations grow, retailers are taking a closer look at how data can support cross-channel experiences.
By Chantal Tode • Jan. 15, 2020 -
Can revenue-hungry retailers rise to meet digital advertising's opportunity?
From grocery to big box stores, retailers have ramped up their ad offerings, but executives at NRF's Big Show harped on how smartly leveraging data will be critical for success.
By Peter Adams • Jan. 15, 2020 -
Nielsen buys Precima to expand retail, CPG analytics
The deal expands the media and ratings company's division that focuses on retail and CPG.
By Robert Williams • Jan. 13, 2020 -
Consumers trust USPS, Amazon and Google more than any other brands
Despite large amounts of mistrust among institutions, consumers still put their faith in tech giants and legacy brands, Morning Consult's study found.
By Dianna Christie • Jan. 13, 2020 -
OpinionCCPA and the continued 'privacy paradox'
Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan.
By Jude McClogan • Jan. 13, 2020 -
How Target and Reebok reinvigorated loyalty with a data-driven playbook
Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround.
By Peter Adams • Jan. 13, 2020
