Data/Analytics
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OpinionWhat Google Chrome’s potential sale means for the future of advertising
The pressure is on for marketers to establish data-driven, adaptable strategies, according to Keen Decision Systems’ Bradley Keefer.
By Bradley Keefer • Dec. 2, 2024 -
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Sponsored by Urban ScienceBridging the divide between personalization and restriction
Consumers want the personalization that comes from the collection and smart use of data but worry about how companies leverage the information.
Dec. 2, 2024 -
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Why Google’s potential Chrome sell-off could sow fresh marketing disruption
A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.
By Peter Adams • Nov. 22, 2024 -
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Will 2025 be a year of contradictions? Here’s what the numbers say
In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.
By Sara Karlovitch • Nov. 22, 2024 -
Permission granted by Klue
Sponsored by KlueBeyond the price tag: The real deal-breakers, according to your buyers
Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it's not what your CRM data is telling you.
Nov. 18, 2024 -
Courtesy of True Religion
Deep Dive‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 13, 2024 -
Courtesy of Keurig Dr Pepper
Keurig Dr Pepper taps new CMO to accelerate digital-first marketing
Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr Pepper.
By Peter Adams • Nov. 12, 2024 -
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Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The advertising platform has posted a 20% revenue gain for 11 straight quarters.
By Aaron Baar • Nov. 11, 2024 -
Courtesy of AppLovin
AppLovin’s breakthroughs in AI-powered advertising propel growth
The ad-tech firm, which has become a darling tech stock this year, has its sights set on e-commerce as the next big opportunity.
By Peter Adams • Nov. 8, 2024 -
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TV advertising drives brand results: Here’s what the numbers say
A review of first-time TV advertisers indicates the channel supports mid-funnel activity like consideration.
By Sara Karlovitch • Nov. 8, 2024 -
Courtesy of Papa Johns
Papa Johns names new CMO to elevate data-driven creativity
Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.
By Peter Adams • Nov. 7, 2024 -
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Yum Brands says AI-powered marketing is helping drive transactions
Discussing Q3 earnings, CFO Chris Turner also said the technology is helping to reduce churn and should be easily scalable across brands.
By Peter Adams • Nov. 6, 2024 -
Courtesy of Goodness
How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy
The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.
By Chris Kelly • Nov. 5, 2024 -
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Nielsen gets shot in the arm from MRC’s livestream accreditation
Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV currency despite recent setbacks.
By Aaron Baar • Nov. 4, 2024 -
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Snap doubles number of advertisers in Q3 as AI, AR bets persist
The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.
By Jessica Deyo • Oct. 31, 2024 -
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GroupM doubles advertiser spend on women’s sports within months
Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.
By Sara Karlovitch • Oct. 29, 2024 -
Courtesy of DPR Construction
ColumnSociable: Meta is developing a search engine to power its AI chatbot
The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.
By Andrew Hutchinson • Oct. 29, 2024 -
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The marketing job market: Here’s what the numbers say
It's more challenging to get a marketing job today than it was five years ago, according to 68% of industry professionals surveyed by CMI.
By Sara Karlovitch • Oct. 25, 2024 -
Courtesy of Georgia-Pacific
Q&AHow Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
By Chris Kelly • Oct. 22, 2024 -
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Publicis again raises guidance as personalization bets attract clients
Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.
By Peter Adams • Oct. 21, 2024 -
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Top takeaways from Advertising Week 2024 marketers need to know
Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.
By Chris Kelly • Oct. 18, 2024 -
Permission granted by Advertising Week New York
Moët Hennessy on balancing generative AI hype with luxury expectations
Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.
By Peter Adams • Oct. 17, 2024 -
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Spending on experiential marketing tops pre-pandemic levels
While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.
By Sara Karlovitch • Oct. 17, 2024 -
Courtesy of Amazon
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.
By Chris Kelly • Oct. 15, 2024 -
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Advertisers see data standards strategies as critical, but confidence lacks
Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.
By Aaron Baar • Oct. 14, 2024
