The 2026 webinar audience behavior report

What attendees say they want, what Zoom data shows and the new rules for better webinar performance.

Oct. 5, 2026

The architects and the renters: A leader’s guide to building a resilient AI foundation

A new, fundamental chasm is opening up in the business world: the divide between the Renters and the Architects.

By Amy Crowther • Oct. 5, 2026

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including streaming TV, social media and others.

By Marketing Dive staff

Midsize brewers shake up marketing strategies as Americans drink less

Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.

By Sara Karlovitch • Oct. 2, 2026

CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study

Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.

By Peter Adams • Oct. 2, 2026

What Kroger’s predictive scoring work means for e-commerce marketers

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.

By Chris Kelly • Sept. 30, 2026

DoorDash doubles down on WPP, naming agency global media partner

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

By Peter Adams • Sept. 28, 2026

Creator content preferred in AI recommendations: Here’s what the numbers say

Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings.

By Sara Karlovitch • Sept. 18, 2026

Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio

The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.

By Chris Kelly • Sept. 15, 2026

Google upgrades Meridian with agentic AI, upper-funnel capabilities

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

By Peter Adams • Sept. 14, 2026

How the New York Jets extends OOH marketing for better storytelling

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.  

By Aaron Baar • Sept. 14, 2026

Amazon pilots ad services in ChatGPT: What marketers need to know

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

By Peter Adams • Sept. 10, 2026

Boston Beer hires tech-savvy CMO to hone data-driven marketing

Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.

By Peter Adams • Sept. 9, 2026

Understand your people before your data loses relevance

More data isn’t the answer. Understanding the people behind it is what drives better decisions.

Sept. 8, 2026

Back-to-school marketing is a mash up of AI tech and value messaging

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.

By Sara Karlovitch • Sept. 4, 2026

PepsiCo hands global media to Publicis amid transformation at CPG giant

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

By Peter Adams • Sept. 3, 2026

Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.

By Peter Adams • Sept. 1, 2026

Snapchat’s bid to simplify mobile marketing measurement goes global

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

By Peter Adams • Aug. 31, 2026

The retail marketer’s BFCM readiness playbook

Is your brand BFCM-ready? Find the gaps before peak season hits.

By Chris Hutchins • Aug. 31, 2026

Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.

By Peter Adams • Aug. 24, 2026

Microdrama advertising surges as downloads soar: Report

The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% during the first half of the year.

By Sara Karlovitch • Aug. 24, 2026

Drop the hysteria. Paid search is here to stay.

Paid search isn't dead. The data shows top brands still invest, outperform and win with search today.

By Bradley Keefer, CRO, Keen Decision Systems • Aug. 24, 2026

Why smarter DOOH campaigns start with the audience

High-traffic screens are only part of the story. Audience data shows which screens matter most.

Aug. 24, 2026

Creator fit beats follower count for brands: Here’s what the numbers say

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.

By Sara Karlovitch • Aug. 21, 2026

Today’s marketing data is too saturated to be oil — it’s uranium

An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco's Pizza. 

By Steve Kennedy • Aug. 20, 2026

IAB revisits AI disclosure in ads as legal requirements multiply

With a string of new legislation creating a patchwork of rules, the group is attempting to establish an industry baseline, but implementation remains murky.

By Sara Karlovitch • Aug. 19, 2026