Data/Analytics

Apple's privacy changes drive up ad prices for e-commerce marketers

The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

By Robert Williams • Sept. 23, 2021

Roku unveils Shopify integration in quest to secure more SMB ad dollars

In early tests of the app-enabled TV streaming ads, the streaming company helped loungewear brand Jambys raise purchase consideration 63%.

By Peter Adams • Sept. 22, 2021

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Trendline

Influencer Marketing

Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

By Marketing Dive staff

P&G's Pritchard calls out Sisyphean challenges around improving measurement

Amid a flurry of controversy surrounding firms like Nielsen, the CPG executive outlined his hopes for a cross-industry solution. 

By Peter Adams • UPDATED: Sept. 23, 2021 at 10:50 a.m.

Subway records strongest August sales in 8 years on tails of brand refresh

The overhaul, which includes a retooled menu and "never-ending" creative campaign, led to a 33% August sales lift at top-performing restaurants.

By Peter Adams • Sept. 21, 2021

How the Kansas City Chiefs flip fandom into social engagement

Data crowning the franchise as the NFL's top social presence makes it a model for marketers hoping to break through on social media this season.

By Asa Hiken • Sept. 20, 2021

Brand loyalty is eroding under supply chain and price pressures, survey finds

More than eight in 10 consumers bought a different brand from the one they normally purchase in the past three months.

By Jessi Devenyns • Sept. 14, 2021

'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches

Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.

By Maria Monteros • Sept. 14, 2021

Shoppers returning to their earlier pandemic behaviors, research finds

The coronavirus's delta variant is undermining consumer sentiment heading into the holidays, according to several reports.

By Daphne Howland • Sept. 13, 2021

Sponsored by Inmar, Inc.

The impact of in-store signage on consumer purchase decisions

As in-store foot traffic increases, marketers need to reach audiences based on store behaviors. Here are three shopping behaviors to consider when creating your in-store marketing strategy.

How Mars measures the emotional impact of video ads using AI tech

A proprietary tool tracks eye and mouth movements so the company behind M&M's and Skittles can gauge whether a campaign is resonating or needs to be tweaked.

By Peter Adams • Sept. 01, 2021

WPP names Chief AI Officer as part of deal for Satalia

The enterprise solutions provider is folding into Wunderman Thompson Commerce and will serve as a broader "hub of AI expertise" at WPP.

By Peter Adams • Aug. 30, 2021

Liftoff, Vungle merge to form broad mobile app growth platform

By controlling both the demand and supply sides, the merged company may appeal to app developers who want to depend less on ad tech giants like Facebook and Google.

By Natalie Koltun • Aug. 26, 2021

Walmart unveils cross-channel ad exchange built on first-party shopper data

Rolling out ahead of the holidays and leveraging The Trade Desk's expertise, the DSP will serve as a major test of whether the retailer can scale in ad tech.

By Peter Adams • Aug. 25, 2021

82% of advertisers apply brand values to media spending decisions, survey finds

More than half of advertisers will change how and where they spend media budgets to defund disinformation, and 59% will downgrade a media partner based on trust factors.

By Chris Kelly • Aug. 23, 2021

Sponsored by UserTesting

Why your customers' emotions, feelings and attitudes could be more valuable than your big data

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one's customers is essential to building this connection.

By Paige Musto • Aug. 23, 2021

45% of consumers say Subway should drop embattled Megan Rapinoe, survey finds

The U.S. soccer star, who appears in the chain's latest ad campaign, is facing backlash after kneeling at the Tokyo Olympics to protest racism.

By Chris Kelly • Aug. 18, 2021

Sponsored by Inmar, Inc.

Myth busted — Yes, you can measure influencer activations

Marketers can finally prove influencer ROI to increase social commerce spend. Here's how.

WSJ: NBCUniversal's Olympics issues could impact future ad deals

Despite strengthening its omnichannel ecosystem, NBCU's fragmented coverage confused consumers and led to its lowest-ever Olympics' ratings.

By Asa Hiken • Aug. 11, 2021

WPP posts 19% growth as clients continue 'fundamental shift' toward digital

Raising guidance for the year, CEO Mark Read said there are "good-sized opportunities" for acquisitions in areas like e-commerce, marketing technology and data.

By Peter Adams • Aug. 09, 2021

Nielsen bets on cookieless measurement in shift away from 'brittle identifiers'

The firm, which claims to track nearly 90% of digital ad spend, will apply machine learning and Google's FLoCs to keep tabs on unauthenticated traffic.

By Peter Adams • Aug. 02, 2021

Chipotle's digital sales rose 10.5% during Q2

The chain's digital presence will likely remain strong as it experiments with online-only product launches and grows its already robust loyalty program.

By Alicia Kelso , Julie Littman • July 21, 2021

Publicis goes all in on retail media with CitrusAd buy

The SaaS platform, whose clients include Macy's and Lowe's, will integrate with Epsilon as Publicis pushes harder on services centered around first-party data.

By Peter Adams • July 19, 2021

Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds

The firm's latest CMO Spend Survey found that allocations to areas like external agencies continued to drop while investments in digital and commerce remained strong.

By Peter Adams • July 14, 2021

Data privacy evolved at a dizzying pace in H1, with more still to come

Google delayed the death of third-party cookies, but brands, agencies and other partners can't be complacent in finding long-term alternatives and working toward a privacy-friendly future.

By Chris Kelly • July 13, 2021

Marketing in a recovery: H1 2021 by the numbers

With data, privacy and shifting consumer preferences top of mind during the first six months of the year, U.S. digital ad spending is on pace to grow at its fastest rate since 2018.

By Natalie Koltun • July 13, 2021