Data/Analytics
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LeoPatrizi via Getty Images
Consumers still ally with brands on social: Here’s what the numbers say
While a new report shows all social media platforms have value for brands, there is no one-size-fits-all strategy for driving engagement.
By Sara Karlovitch • Oct. 11, 2024 -
Courtesy of Advertising Week New York
Q&AHow United Airlines brought Kinective Media to market — and what’s next
Mike Petrella, the managing director of strategic partnerships for the airline industry’s first media network, shared lessons learned during its quick ramp up.
By Chris Kelly • Oct. 10, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Courtesy of Advertising Week New York
How AI gives Hershey an edge for high-stakes Halloween season
The marketer built a layer above Meta, YouTube and The Trade Desk to ensure better media budget allocation, executives detailed at Advertising Week.
By Peter Adams • Oct. 10, 2024 -
Courtesy of Apple
How a focus on performance marketing has cost brands trillions: report
The Best Global Brands 2024 report sees Apple again at the top, though its brand value has fallen for the first time in over two decades by 3%.
By Jessica Deyo • Oct. 10, 2024 -
Courtesy of Advertising Week
How AI helps Diageo target audiences and navigate regulatory waters
A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.
By Sara Karlovitch • Oct. 9, 2024 -
Catherine Douglas Moran/Marketing Dive
‘Not a banana’: Ahold Delhaize USA, Giant Eagle talk retail media strategies
Running an advertising arm is very different from selling groceries, executives said during a virtual event hosted by Grocery Dive and Marketing Dive.
By Catherine Douglas Moran • Oct. 3, 2024 -
Portra via Getty Images
How brands can reduce their carbon footprint to make advertising gains
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.
By Aaron Baar • Sept. 30, 2024 -
Tirachard via Getty Images
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
By Sara Karlovitch • Sept. 30, 2024 -
Courtesy of Mondelēz International
Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
By Peter Adams • Updated Sept. 27, 2024 -
monkeybusinessimages via Getty Images
Privacy laws raise questions for advertisers: Here’s what the numbers say
A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.
By Sara Karlovitch • Sept. 27, 2024 -
Courtesy of Volkswagen
Volkswagen integrates Google’s generative AI to enhance app experience
Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
By Aaron Baar • Sept. 26, 2024 -
Peyton Bigora/Marketing Dive
What to know about privacy laws when collecting personal data on shoppers
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.
By Peyton Bigora • Sept. 26, 2024 -
vgajic via Getty Images
Publicis acquires Mars United Commerce to fuel full-funnel marketing
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.
By Aaron Baar • Sept. 23, 2024 -
Permission granted by FCB
Deep DiveWhat FCB’s stealthy data unit says about the future of agency creativity
FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.
By Peter Adams • Sept. 23, 2024 -
Courtesy of Amazon
Amazon launches AI-powered video ad generator ahead of holidays
Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.
By Peter Adams • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
How Kroger is using standardized metrics to boost its retail media network
The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.
By Peyton Bigora • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
Key takeaways from the industry’s first in-store retail media standardizations
IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.
By Peyton Bigora • Sept. 18, 2024 -
Joe Raedle via Getty Images
Customers don’t trust AI, and the rift might be hurting business
Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.
By Kristen Doerer • Sept. 17, 2024 -
MTStock Studio via Getty Images
Magna: US ad spending rebound gathers force beyond cyclical events
While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.
By Aaron Baar • Sept. 16, 2024 -
Martin Pope / Stringer via Getty Images
AI is changing the media industry: Here’s what the numbers say
Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report.
By Sara Karlovitch • Sept. 13, 2024 -
Courtesy of Grocery TV
Deep DiveWhat will it take to unlock in-store retail media?
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
By Peyton Bigora • Sept. 13, 2024 -
Courtesy of WPP
Q&AVML Global CEO Jon Cook on agency merger, AI bets and optimism
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
By Peter Adams • Sept. 9, 2024 -
Courtesy of Apple
Deep Dive
‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Deyo • Sept. 5, 2024 -
gorodenkoff via Getty Images
OpinionHow brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
By Mike Welch • Sept. 5, 2024 -
Retrieved from Heinz on August 30, 2024
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance
The campaign, which has helped drive sales and awareness, is supported by paid social across platforms including TikTok, YouTube and Snapchat.
By Peter Adams • Aug. 30, 2024
