Is a recession coming? Ad spending trends indicate ‘yes,’ report says

S&P Global Ratings argues that a shorter buying window for ads could make media spend more of a leading indicator than laggard for the economy. 

By Peter Adams • March 31, 2023

Microsoft assures publishers as ads ramp up in AI-powered Bing

Executives said the platform is “exploring placing ads in the chat experience” as the overhaul powered by OpenAI draws more users.

By Peter Adams • March 30, 2023

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What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Ad market avoids falling off a cliff thanks to media innovation, Magna says

The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery.

By Chris Kelly • March 27, 2023

Sam’s Club bridges online and in-store data gap

Through the retailer’s new feature, advertisers can now gather real-time, first-party insights on members’ in-store purchases. 

By Peyton Bigora • March 23, 2023

Mobile leads e-commerce activity among fashion consumers, report finds

Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

By Lara Ewen • March 23, 2023

Gap pumps brakes on retail media unit

The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth.

By Peter Adams • March 23, 2023

CMOs struggle to balance first-party data needs with value creation

New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

By Peter Adams • March 22, 2023

Brand trust erodes as inflation continues, report finds

The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst.

By Sara Karlovitch • March 21, 2023

Walmart ramps up CTV ambitions with Innovid

Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

By Peter Adams • March 21, 2023

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

By Chris Kelly • March 20, 2023

Third-party data remains key even as cookieless world approaches

A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges.

By Aaron Baar • March 20, 2023

As budgets shift to CTV ads, brands navigate a new era of streaming service options

The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market.

March 20, 2023

Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

By Jessica Deyo • March 16, 2023

Asos enlists Criteo to scale retail media network, support ad sales

A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.

By Peter Adams • March 15, 2023

100 days of frenzied hype around generative AI

Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear.

By Chris Kelly • March 13, 2023

Roku, Best Buy promise greater CTV precision through retail media pact

A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

By Peter Adams • March 10, 2023

Advertising returns to depicting women more frequently in domestic roles, study finds

The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates.

By Sara Karlovitch • March 10, 2023

Microsoft brings generative AI to CRM product suite

A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.  

By Peter Adams • March 8, 2023

As retail media networks multiply, Amazon stands alone

A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year. 

By Peter Adams • March 6, 2023

Digital growth plateaus amid continued ad spending declines

National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops. 

By Aaron Baar • March 6, 2023

Media agencies sign on as JIC sets cross-platform baseline

Buyers and sellers now have equal voice in creating new measurement standards ahead of the 2024 upfronts.

By Chris Kelly • March 6, 2023

OpenAI makes ChatGPT easier to integrate, priming tech for scale

Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

By Peter Adams • March 2, 2023

Sam’s Club adds retargeted ads to retail media network

The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.

By Chris Kelly • March 1, 2023

FTC addresses ‘AI hype’ with warning about potential abuse in advertising

Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.

By Peter Adams • Feb. 28, 2023

AI workflow tool secures $65M from major venture capital firms

Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.  

By Peter Adams • Updated Feb. 28, 2023