Data/Analytics
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Pandemic shifts in alcohol consumption linger despite return-to-normal push
Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.
By Sara Karlovitch • Aug. 5, 2022 -
Deep Dive
Why NFL sponsors are reevaluating their relationship with the league
This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.
By Sara Karlovitch • Aug. 3, 2022 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Marketers gain ROI during recession by increasing media spend, study says
Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.
By Chris Kelly • Aug. 2, 2022 -
Nike hands media duties to PMG, IPG’s Initiative amid digital shift
A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.
By Peter Adams • Aug. 1, 2022 -
H2 ad-spending expectations jump but broad picture remains uneven
An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.
By Peter Adams • Aug. 1, 2022 -
The dissolution of third-party cookies
Google again delays third-party cookie deprecation. Now what?
Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.
By Chris Kelly • July 28, 2022 -
Tremor acquires Amobee for $239M to scale video advertising ambitions
The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.
By Peter Adams • July 26, 2022 -
Legacy ad agency outlooks perk up despite fragile environment
Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.
By Peter Adams • July 25, 2022 -
Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips
Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.
By Sara Karlovitch • July 25, 2022 -
Walmart integrates CommerceIQ to fortify its retail media advertising platform
Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.
By Peter Adams • July 21, 2022 -
Ad spend recedes in June for first decline in 15 months, study says
While the majority of categories reduced ad spend, discount stores quadrupled investment as consumers scouted out deals amid record inflation.
By Jessica Deyo • July 21, 2022 -
What to expect from Netflix's ad-supported tier
Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog.
By Peter Adams • July 20, 2022 -
Opinion
What the American Data and Privacy Protection Act means for marketers
The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know.
By Hugo Loriot • July 19, 2022 -
Deep Dive
Why big agencies are investing in supply chain and inventory services
While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.
By Aaron Baar • July 18, 2022 -
Accenture Song acquires The Stable to scale commerce services in North America
The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.
By Peter Adams • July 18, 2022 -
Netflix picks Microsoft as partner to build ad-supported streaming business
It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.
By Peter Adams • July 13, 2022 -
CTV, digital video fall victim to inflation's toll on marketing budgets
Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.
By Peter Adams • July 13, 2022 -
Brands drive significant chatter, impressions with sponsored esports streams
Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.
By Sara Karlovitch • July 13, 2022 -
Marketing in 2022: H1 by the numbers
Figuring out the new consumer and the best way forward on strategy and structure took precedence for marketers.
By Sara Karlovitch • July 12, 2022 -
Deep Dive
Marketers lost their creative verve amid deluge of challenges
Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.
By Peter Adams • July 12, 2022 -
Retrieved from Disney+ on June 15, 2020
Disney boosts post-cookie offering with major Trade Desk integration
The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem.
By Chris Kelly • July 12, 2022 -
Kroger expands programmatic capabilities for advertisers with Pacvue partnership
Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.
By Jessica Deyo • July 12, 2022 -
Mekanism sees big US opportunity for Plus Company's agency model
Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.
By Peter Adams • Updated July 11, 2022 -
Pexels/Andrea Piacquadio
Sponsored by WhispirHow to boost sales with holiday SMS marketing
This next holiday season, get the open rates, clicks and personalization only SMS can deliver.
July 11, 2022 -
EU lawmakers approve regulations on big tech companies
Among the restrictions in the new laws, marketers must seek people’s consent to use personal data for ad targeting.
By Robert Williams • July 7, 2022