Sociable: Google enlists Walmart Connect to enhance YouTube ad insights

Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales. 

By Andrew Hutchinson • June 12, 2026

AI disclosure labels don’t hurt ad performance: Here’s what the numbers say

As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.

By Sara Karlovitch • June 12, 2026

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

How GSTV steps up audience targeting with Stagwell’s agentic system

Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.

By Chris Kelly • June 11, 2026

ChatGPT ads get measurement boost from new LiveRamp partnership

Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.

By Peter Adams • June 10, 2026

Media spend on customer acquisition accelerates amid rush to AI: Gartner

AI readiness may be falling short as a focus remains on short-term optimization and results.

By Sara Karlovitch • June 9, 2026

Why marketers must rethink loyalty as AI reshapes consumer connections

New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI. 

By Peter Adams • June 4, 2026

DoorDash upgrades ad platform with LiveRamp pact, premium ad formats

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access scaled offsite reach.

By Peter Adams • Updated June 5, 2026

NBCU points to premium video’s broad value as social marketing rises

The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.

By Peter Adams • June 1, 2026

Trust is the new currency in commerce media

Trust, not attention, is becoming commerce media’s most valuable growth driver.

June 1, 2026

Go Figure: 3 big marketing numbers from May

Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers may have missed.

By Sara Karlovitch • May 29, 2026

Google upgrades AI search ads: What marketers need to know

A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.

By Peter Adams • May 20, 2026

Amid upfronts sports overload, pitches around data, AI come into focus

Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.

By Chris Kelly • May 18, 2026

9 national TV publishers join initiative to address industry fragmentation

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

By Jessica Hammers • May 18, 2026

Publicis buys LiveRamp for $2.2B to improve AI agent sophistication

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals. 

By Peter Adams • May 18, 2026

Nearly 91% of marketers believe their platform results are overstated. Here’s what it’s costing them.

New research from Affinity Solutions reveals billions in waste from optimizing on the wrong data.

May 18, 2026

Social insights fail to reach decision-makers: Here’s what the numbers say

Just 14% of social media professionals feel their organization is able to use social data properly.

By Sara Karlovitch • May 15, 2026

AI remains a top priority for CMOs, but spending lags: Gartner

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

By Sara Karlovitch • May 11, 2026

Where Trade Desk sees advertising opportunity following bruising Q1

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.” 

By Peter Adams • May 8, 2026

Kraft Heinz hikes marketing spend 37% as turnaround takes shape

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL. 

By Peter Adams • May 7, 2026

Dollar General bridges onsite, offsite retail media with new solution

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

By Peter Adams • May 4, 2026

Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts

The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.

By Jessica Hammers • May 4, 2026

Go Figure: 3 big marketing numbers from April

From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.

By Sara Karlovitch • May 1, 2026

Meta and Google ad revenues soar thanks to AI, but big picture is blurry

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

By Peter Adams • April 30, 2026

Snowflake helps unlock data collaborations with consent signals from OneTrust

AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back. 

By Chris Kelly • April 28, 2026

CMOs built up CEO trust. Now they must prove they can drive growth.

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.

By Chris Kelly • April 28, 2026