Data/Analytics


  • a bartender pours a pint of beer.
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    Adam Berry/Getty Images via Getty Images

    Pandemic shifts in alcohol consumption linger despite return-to-normal push

    Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.

    By Aug. 5, 2022
  • An American flag is unfurled over a football field as fireworks go off.
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    Brian Bahr/Getty Images via Getty Images
    Deep Dive

    Why NFL sponsors are reevaluating their relationship with the league

    This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

    By Aug. 3, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Technologist shows two customers how to use enterprise software at desktop computer
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    gilaxia via Getty Images

    Marketers gain ROI during recession by increasing media spend, study says

    Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

    By Aug. 2, 2022
  • Nike store at a shopping area in Beijing, China
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    Kevin Frayer via Getty Images

    Nike hands media duties to PMG, IPG’s Initiative amid digital shift

    A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

    By Aug. 1, 2022
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    Getty Images

    H2 ad-spending expectations jump but broad picture remains uneven

    An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

    By Aug. 1, 2022
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    Leon Neal / Staff via Getty Images
    The dissolution of third-party cookies

    Google again delays third-party cookie deprecation. Now what?

    Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

    By July 28, 2022
  • A hand holds up a remote in front of a television screen.
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    RainStar via Getty Images

    Tremor acquires Amobee for $239M to scale video advertising ambitions

    The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

    By July 26, 2022
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    poplasen/iStock via Getty Images

    Legacy ad agency outlooks perk up despite fragile environment

    Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

    By July 25, 2022
  • hard mountain dew, mtn dew, PepsiCo
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    Courtesy of PepsiCo

    Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips

    Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.

    By July 25, 2022
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    George Frey/Getty Images via Getty Images

    Walmart integrates CommerceIQ to fortify its retail media advertising platform

    Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.

    By July 21, 2022
  • Woman looks at labeling on grocery items
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    Aja Koska via Getty Images

    Ad spend recedes in June for first decline in 15 months, study says

    While the majority of categories reduced ad spend, discount stores quadrupled investment as consumers scouted out deals amid record inflation.  

    By July 21, 2022
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    Pascal Le Segretain via Getty Images

    What to expect from Netflix's ad-supported tier

    Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

    By July 20, 2022
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    JuSun via Getty Images
    Opinion

    What the American Data and Privacy Protection Act means for marketers

    The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know. 

    By Hugo Loriot • July 19, 2022
  • Container yard port
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    Courtesy of DHL
    Deep Dive

    Why big agencies are investing in supply chain and inventory services

    While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

    By Aaron Baar • July 18, 2022
  • A seated person holds a payment card up as they type into a laptop placed on wooden table.
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    FreshSplash via Getty Images

    Accenture Song acquires The Stable to scale commerce services in North America

    The move adds to a series of deals oriented around commerce and performance, areas that are expected to remain sturdy despite the downturn.

    By July 18, 2022
  • a person holds a remote in front of a TV showing a blurred out streaming service interface.
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    IAM-photography via Getty Images

    Netflix picks Microsoft as partner to build ad-supported streaming business

    It’s a major coup for Microsoft, a stealthy digital advertising player that won out thanks to offering flexibility and strong privacy safeguards.

    By July 13, 2022
  • A person holding a shopping cart stands in front of a row of refrigerators stocked with food at a grocery store.
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    Michael M. Santiago via Getty Images

    CTV, digital video fall victim to inflation's toll on marketing budgets

    Trends identified by Advertiser Perceptions point to an opportunity as previously competitive and advertiser-dense channels see activity dry up.

    By July 13, 2022
  • A group of people sit in front of computer monitors at an esports event.
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    Chung Sung-Jun/Getty Images via Getty Images

    Brands drive significant chatter, impressions with sponsored esports streams

    Despite pandemic restrictions waning, gaming seems to be increasing in popularity — and profitability.

    By July 13, 2022
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    Shaun Lucas/Marketing Dive

    Marketing in 2022: H1 by the numbers

    Figuring out the new consumer and the best way forward on strategy and structure took precedence for marketers.

    By July 12, 2022
  • Shot of a young businesswoman looking stressed while using a laptop during a late night at work.
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    Layla Bird via Getty Images
    Deep Dive

    Marketers lost their creative verve amid deluge of challenges

    Once-promising categories like crypto went silent due to an economic rout, while much of media investment flowed to performance channels that don’t inspire much in the imagination.  

    By July 12, 2022
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    Retrieved from Disney+ on June 15, 2020

    Disney boosts post-cookie offering with major Trade Desk integration

    The move with Unified ID 2.0 is a major one in Disney’s plans to boost programmatic, addressability and interoperability in its advertising ecosystem. 

    By July 12, 2022
  • Kroger Ocado
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    Courtesy of Kroger

    Kroger expands programmatic capabilities for advertisers with Pacvue partnership

    Brands accessing Kroger’s first-party data can improve ad effectiveness with a dashboard of tools, including AI optimization.

    By July 12, 2022
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    staticnak1983 via Getty Images

    Mekanism sees big US opportunity for Plus Company's agency model

    Co-founder and CEO Jason Harris said the shop will initially focus on building out a performance team that has helped it notch a 75% pitch win rate this year.

    By Updated July 11, 2022
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    Pexels/Andrea Piacquadio

    Sponsored by Whispir

    How to boost sales with holiday SMS marketing

    This next holiday season, get the open rates, clicks and personalization only SMS can deliver.

    July 11, 2022
  • closeup of hands holding smartphone in cafe
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    anyaberkut via Getty Images

    EU lawmakers approve regulations on big tech companies

    Among the restrictions in the new laws, marketers must seek people’s consent to use personal data for ad targeting.

    By July 7, 2022