Data/Analytics


  • People line up to board a double-decker Megabus.
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    Diversity is lacking in New York’s ad industry: Here’s what the numbers say

    The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad industry and earn less than average.

    By July 19, 2024
  • Business colleagues having a meeting in a boardroom
    Image attribution tooltip
    jacoblund via Getty Images
    Image attribution tooltip

    Publicis raises outlook as new business wins keep rolling in

    Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s second half.

    By July 18, 2024
  • Trendline

    What you need to know about data in marketing

    The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
  • Three people sitting on a couch watching a soccer game on TV.
    Image attribution tooltip
    EvgeniyShkolenko via Getty Images
    Image attribution tooltip

    IAB: Digital video advertising KPIs shift, with business outcomes on top

    A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.

    By July 16, 2024
  • Hershey's chocolate bars are shown on July 16, 2014 in Chicago, Illinois.
    Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Hershey hands US media duties to Publicis, adding to agency’s win streak

    Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.

    By July 15, 2024
  • View of a Walmart storefront
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Walmart builds wide lead among US retail media networks, report finds

    The chain saw 11 billion impressions in Q1, including strong performance offsite, while No.2 Target generated fewer than 7 billion impressions.

    By July 11, 2024
  • A box labeled "Hasbro" is displayed, along with other store products.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Hasbro’s early adoption of Prime Video ads helps reel in new buyers

    Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.

    By July 3, 2024
  • Wavemaker US Alycia Mason
    Image attribution tooltip
    Courtesy of GroupM
    Image attribution tooltip

    GroupM taps McDonald’s CX maven to lead Wavemaker US

    Described as a “change agent,” Alycia Mason joins Wavemaker as its parent pushes to realize a data-driven transformation.

    By July 1, 2024
  • Happy family with shopping cart together at grocery store.
    Image attribution tooltip
    Prostock-Studio via Getty Images
    Image attribution tooltip

    Brand growth drivers: Here’s what the numbers say

    One of the best ways to achieve brand growth is deeper market penetration, per a recent Kantar report.

    By June 28, 2024
  • Sisters using mobile phone in the bedroom at home
    Image attribution tooltip
    FG Trade Latin via Getty Images
    Image attribution tooltip

    Report: Gen Alpha’s tech sophistication will challenge brand strategies

    The most digital generation already has a more grounded perception of companies than kids of the past, valuing creative enablers like Lego most.

    By June 27, 2024
  • WPP logo
    Image attribution tooltip
    Courtesy of WPP
    Image attribution tooltip

    WPP promises brands ‘exponentially more content’ with AI Production Studio

    Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology.

    By June 24, 2024
  • three lines of binary code begin on the left, blue on top, magenta in middle and yellow below. The lines expand then intersect as lines then jumble 1s and 0s in rectangles on the right.
    Image attribution tooltip
    NicoElNino via Getty Images
    Image attribution tooltip

    Forrester: 91% of US ad agencies are currently using, exploring generative AI

    More than half of agency decision-makers expect the tech to have a significant or very significant impact on key aspects of their agency’s ecosystem.

    By Aaron Baar • June 24, 2024
  • A smiling woman with shoulder-length dark hair sits against an orange circle background. Connected to her are dotted lines leading to various social media and news platform icons, including Pinterest, Facebook, Instagram, Twitter, Washington Post, New York Post, Newsmax, and Fox News, indicating a network of diverse media connections.
    Image attribution tooltip

    unsplash.com/Jonathan Borba 

    Image attribution tooltip
    Sponsored by Semasio

    The future of addressability: “Uncertain” doesn’t have to mean “unprepared”

    Maintaining addressability in the face of uncertainty is possible—and very necessary. But it requires a commitment to three guiding principles that will define success in the addressability landscape of the future.   

    By Jeff Ragovin • June 24, 2024
  • The Amazon Prime app is seen on a mobile phone.
    Image attribution tooltip
    Getty Images via Getty Images
    Image attribution tooltip

    Amazon unveils cookieless ad-targeting solution at Cannes Lions

    Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping and streaming signals and improved addressability in testing.

    By June 18, 2024
  • Young woman relaxing with smartphone on sofa
    Image attribution tooltip
    Marco_Piunti via Getty Images
    Image attribution tooltip

    ANA bows new cross-media measurement unit, Aquila

    The entity will support a broad range of use cases and is expected to eliminate $50 billion in wasted spending over a three-year period.

    By Aaron Baar • June 17, 2024
  • Illustration of an online shopping interface with various products linked to a reward system. Products displayed include body wash, cherry soda, a blender, and blue sandals. A pop-up in the interface shows an offer to redeem $8.50 for a pair of teal headphones. The central text reads 'Shopping rewarded' with an icon of headphones next to it.
    Image attribution tooltip

    Permission granted by The Ibotta Performance Network

    Image attribution tooltip
    Sponsored by The Ibotta Performance Network

    Driving consumer engagement through digital rewards

    Discover how leveraging strategic digital rewards can boost your brand's customer retention and foster deeper loyalty in today's competitive landscape.

    June 17, 2024
  • A YouTube Shopping advertisement shows Clorox wipes set out on a wood table.
    Image attribution tooltip
    Permission granted by Instacart
    Image attribution tooltip

    Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth

    Clorox is among the first brands piloting the integration that is part of the growing push by retail media networks into offsite marketing channels.

    By June 17, 2024
  • Albertsons
    Image attribution tooltip
    Courtesy of Albertsons
    Image attribution tooltip

    Albertsons aims to remove silos as retail media, connected TV converge

    The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video.

    By Peyton Bigora • Updated June 13, 2024
  • Oracle co-founder and Chairman Larry Ellison delivers a keynote address during the Oracle OpenWorld on October 22, 2018 in San Francisco, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Oracle exits advertising business following revenue falloff

    The segment, subject to a series of privacy challenges, drew in $300 million in fiscal 2024, a precipitous decline from just two years ago.

    By June 13, 2024
  • A sign is posted at the Nvidia headquarters on May 25, 2022 in Santa Clara, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images
    Image attribution tooltip

    Kantar: AI pivot helps fuel brand value growth following down year

    Chipmaker Nvidia grew brand value 178% this year while the enterprise tech and services category was the fastest gainer tracked by the firm. 

    By June 12, 2024
  • Voters cast ballots at a polling place on November 6, 2018 in Kirkwood, Missouri. Voters across the country are casting ballots in a midterm election that could change the balance of both the U.S. House and Senate.
    Image attribution tooltip
    Scott Olson/Getty Images via Getty Images
    Image attribution tooltip

    IAS launches deepfake measurement offering ahead of 2024 election

    The tool, currently in beta testing, helps marketers avoid placing ads next to deepfakes, which have grown more sophisticated with the rise of AI.

    By June 10, 2024
  • Person on United Airlines flight watching seatback screen
    Image attribution tooltip
    Courtesy of United Airlines
    Image attribution tooltip

    United Airlines takes flight with airline industry’s first media network

    Macy’s and Dentsu are among the launch partners of Kinective Media, which uses consumer insights to drive ads across its app and seatback screens.

    By June 10, 2024
  • Two people walk down a store aisle past a sign that reads, "Everyday Low Price."
    Image attribution tooltip
    Joe Raedle via Getty Images
    Image attribution tooltip

    WARC: Retail media’s meteoric growth to cool down in ‘25

    As trade marketing budgets become “exhausted,” dominant players like Amazon are tightening their grip on the category.

    By June 6, 2024
  • Walmart on mobile and desktop
    Image attribution tooltip
    Courtesy of Walmart
    Image attribution tooltip

    Walmart opens access to off-site customer journey insights for suppliers

    With Digital Landscapes, Walmart is looking to help suppliers answer questions about customer journeys beyond the retailer’s website and app.

    By June 4, 2024
  • A TV remote points up at a blurred-out screen.
    Image attribution tooltip
    simpson33 via Getty Images
    Image attribution tooltip

    CTV closes in on linear for consumer ad attention, report finds

    While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.

    By June 4, 2024
  • Several voting booths painted white with the American flag and the word VOTE are shown, with a woman in the background casting her vote.
    Image attribution tooltip
    Samuel Corum via Getty Images
    Image attribution tooltip

    Dentsu now expects global ad spend to reach 5% growth in 2024

    Following a strong start to the year, advertisers are likely to open the spigots in the months ahead for digital opportunities, the Olympics and the U.S. election.

    By Aaron Baar • June 3, 2024