Skip to main content

Inside the changing data landscape in marketing

The next year will bring significant upheaval to the data landscape, and marketers are already feeling the impact. In the face of changes, brands are focusing on collecting first-party data in tandem with boosting their e-commerce and a host of other efforts.

included in this trendline
  • What's next for advertisers as Google changes course again on cookie alternatives
  • Data marketing spend tops $29B in US as cookie deadline looms
  • How PepsiCo is harnessing data to help retailers increase sales
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.