Data/Analytics: Page 2
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Tirachard via Getty Images
New brands jump at endorsement deals with influencers, celebrities: study
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
By Sara Karlovitch • Sept. 30, 2024 -
Courtesy of Mondelēz International
Mondelēz expands generative AI marketing bets with new platform
Publicis Groupe and Accenture support the offering focused on faster, more efficient production of personalized text, images and video.
By Peter Adams • Updated Sept. 27, 2024 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
monkeybusinessimages via Getty Images
Privacy laws raise questions for advertisers: Here’s what the numbers say
A majority of advertisers have changed their strategies to comply with new legislation, while nearly half have adjusted their number of data partners.
By Sara Karlovitch • Sept. 27, 2024 -
Courtesy of Volkswagen
Volkswagen integrates Google’s generative AI to enhance app experience
Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
By Aaron Baar • Sept. 26, 2024 -
Peyton Bigora/Marketing Dive
What to know about privacy laws when collecting personal data on shoppers
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.
By Peyton Bigora • Sept. 26, 2024 -
vgajic via Getty Images
Publicis acquires Mars United Commerce to fuel full-funnel marketing
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.
By Aaron Baar • Sept. 23, 2024 -
Permission granted by FCB
Deep DiveWhat FCB’s stealthy data unit says about the future of agency creativity
FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.
By Peter Adams • Sept. 23, 2024 -
Courtesy of Amazon
Amazon launches AI-powered video ad generator ahead of holidays
Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.
By Peter Adams • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
How Kroger is using standardized metrics to boost its retail media network
The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.
By Peyton Bigora • Sept. 23, 2024 -
Peyton Bigora/Marketing Dive
Key takeaways from the industry’s first in-store retail media standardizations
IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.
By Peyton Bigora • Sept. 18, 2024 -
Joe Raedle via Getty Images
Customers don’t trust AI, and the rift might be hurting business
Researchers find that not only are customers wary of AI, but the inclusion of AI terminology actually decreases customers’ purchasing intention.
By Kristen Doerer • Sept. 17, 2024 -
MTStock Studio via Getty Images
Magna: US ad spending rebound gathers force beyond cyclical events
While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.
By Aaron Baar • Sept. 16, 2024 -
Courtesy of Grocery TV
Deep DiveWhat will it take to unlock in-store retail media?
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
By Peyton Bigora • Sept. 13, 2024 -
Martin Pope / Stringer via Getty Images
AI is changing the media industry: Here’s what the numbers say
Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report.
By Sara Karlovitch • Sept. 13, 2024 -
Courtesy of WPP
Q&AVML Global CEO Jon Cook on agency merger, AI bets and optimism
Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM.
By Peter Adams • Sept. 9, 2024 -
Courtesy of Apple
Deep Dive‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Deyo • Sept. 5, 2024 -
gorodenkoff via Getty Images
OpinionHow brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
By Mike Welch • Sept. 5, 2024 -
Retrieved from Heinz on August 30, 2024
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance
The campaign, which has helped drive sales and awareness, is supported by paid social across platforms including TikTok, YouTube and Snapchat.
By Peter Adams • Aug. 30, 2024 -
PixelsEffect via Getty Images
The CMO role has evolved: Here’s what the numbers say
While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.
By Sara Karlovitch • Aug. 30, 2024 -
GaudiLab via Getty Images
OpinionWhat marketers must do to get retail media measurement right
The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.
By Paul Frampton • Aug. 29, 2024 -
Permission granted by Chili's Grill & Bar
Q&AChili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
By Peter Adams • Aug. 29, 2024 -
Drazen Zigic via Getty Images
Dentsu enriches sports marketing data strategy with Sports Innovation Lab
The partnership weds audience segments drawn from across all of the major leagues with insights from Dentsu’s data-driven platform, Merkury.
By Peter Adams • Aug. 26, 2024 -
FangXiaNuo via Getty Images
WARC: Global ad spend to top $1 trillion in 2024
The projected 10.5% rise in spend this year is a 2.3 percentage point upgrade to WARC’s prior forecast and reflects ongoing artificial intelligence hype.
By Aaron Baar • Aug. 26, 2024 -
Marut Khobtakhob via Getty Images
Sponsored by Urban ScienceWhy data and analytics are key to effective EV marketing
The emergence of electric vehicles (EVs) has been a story of both rapid growth and stubborn obstacles.
Aug. 26, 2024 -
Marco_Piunti via Getty Images
Marketing data security threats are rising: Where CMOs see gaps
While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG.
By Peter Adams • Aug. 22, 2024
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