Analytics: Page 2
-
How Wells Fargo finally increased brand approval after several failed attempts
A key takeaway from new Brand Keys research is that bad publicity is hard to recover from in an era when social media and the 24-hour news cycle reign.
By Dianna Christe and Chantal Tode • May 29, 2019 -
Walmart names Amazon, Microsoft veteran CTO
Suresh Kumar recently led display, video, app ads and analytics at Google.
By Samantha Ann Schwartz • May 28, 2019 -
EMarketer cuts 2019 estimate of Facebook usage by 5%
Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year.
By Robert Williams • May 28, 2019 -
OpinionWhat brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act
While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel.
By Jack Carvel • May 28, 2019 -
WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions
The deal could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.
By Peter Adams • May 24, 2019 -
YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships
One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season.
By Barry Levine • May 24, 2019 -
Roku's new planning tool reveals audiences missed by TV ads
Baskin-Robbins used Activation Insights to discover that 86% of viewers aged 18-49 who saw its ad on Roku did not see it on linear TV.
By Barry Levine • May 23, 2019 -
Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke
Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.
By Peter Adams • May 22, 2019 -
Study: Advertising spend lost to fraud grows by 21%
Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers.
By Dianna Christe • May 22, 2019 -
Deep DiveIs DNA analysis the future of personalized marketing or a false positive?
Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers.
By Laura Klepacki • May 21, 2019 -
Study: 1 in 100 ad impressions come from malicious source
More than 60% of in-banner video ads and security issues came from just three SSPs.
By Robert Williams • May 17, 2019 -
Amazon acquires key Sizmek ad tech as rivalry with Google grows
The deal for the bankrupt ad-tech company's ad server and dynamic creative optimization solution was confirmed Friday.
By Peter Adams • UPDATED: May 31, 2019 at 10:27 a.m. -
Google's new ad formats leverage machine learning to sharpen privacy focus
At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.
By Peter Adams • May 14, 2019 -
YouTube's new 'Bumper Machine' automates 6-second ad production
GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.
By Robert Williams • May 14, 2019 -
WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus
Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks.
By Peter Adams • May 13, 2019 -
Calvin Klein's CMO adds responsibility as PVH Corp.'s first chief digital officer
As the head of global digital transformation for the parent company of brands like Tommy Hilfiger and Speedo, Marie Gulin-Merle's focus will include using data to boost engagement.
By Dianna Christe • May 13, 2019 -
Deloitte Digital buys agency Pervorm to strengthen search, social and programmatic
Founded in 2010, the shop is headquartered in Amsterdam and has an office in Ho Chi Minh City, Vietnam.
By Peter Adams • May 10, 2019 -
Younger consumers pay more attention to online ads, survey finds
In another positive sign for digital marketers, older consumers are buying more online now than in the past.
By Barry Levine • May 10, 2019 -
Deep DiveTurf war: Can digital heavyweights fend off linear TV's online land grab?
Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.
By Peter Adams • May 10, 2019 -
Schick owner Edgewell buys razor disruptor Harry's for $1.4B
The acquisition encompasses Harry's technology suite, including data and analytics, DTC and performance marketing capabilities.
By Peter Adams • May 09, 2019 -
Chick-fil-A has the strongest QSR brand personality, study says
Fast food companies were ranked on five personality dimensions, placing Sonic and Dairy Queen close behind the chicken chain while Papa John's and Burger King earned low marks.
By Lauren Manning • May 09, 2019 -
IAB: Digital ad revenues pass $100B on mobile, video growth
Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018.
By Chris Kelly • May 07, 2019 -
EMarketer: Programmatic video ad spend accelerates on strength in CTV, OTT
A boost in programmatic spending on connected TV, over-the-top video and social video ads caused the researcher to revise a previous forecast.
By Barry Levine • May 07, 2019 -
PepsiCo increased cost efficiency by 28% with blockchain test
While the effort shows promise for the distributed ledger technology's ability to drive down digital media costs, other recent tests produced mixed results.
By Barry Levine • May 07, 2019 -
OpinionThe tells — both good and less-good — from Amazon's recent public posturing
With growth of its ad business only 34%, Amazon maintaining its e-commerce dominance is now under the microscope, and bigger challenges may await, writes Wavemaker's Kacie McKee.
By Kacie McKee • May 07, 2019
Previous
