Analytics: Page 2
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Catalina ties digital ads to real-world purchases across 700 audience segments
As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.
By Barry Levine • July 26, 2019 -
Facebook's Q2 revenue jumps 28% as mobile ads power growth
Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds.
By Robert Williams • July 25, 2019 -
Study: Gen Z prefers social media as top influence channel
The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites.
By Robert Williams • July 25, 2019 -
E-commerce channel, mobile search ads boomed in Q2, study finds
Stories accounted for 18% of all Instagram ads, up from 9%, and spending for Stories grew a massive 186% compared to Q2 2018.
By Barry Levine • July 25, 2019 -
CMOs grapple with smaller budgets, 'short-termism' in proving results, survey finds
Forty-one percent of marketing leaders reported their budgets are flat or shrinking, in some cases despite expectations of growing revenue.
By Peter Adams • July 24, 2019 -
Merkle: Amazon top-of-search ads drive 3% of impressions but 45% of spend
Total spending on U.S. paid search ads grew 14% in Q2 from a year earlier, a slight deceleration from Q1 as growth on Google dipped slightly.
By Robert Williams • July 24, 2019 -
Marketers expect tech vendors to clean up ecosystem as complexity grows, study says
The findings suggest there may be an opportunity for tech vendors to alleviate pain points around streamlining, fraud and transparency.
By Dianna Christe • July 24, 2019 -
Starbucks to license out exclusive tech with new partnership
Brightloom, formerly eatsa, will create a platform that includes the coffee giant's mobile and loyalty systems and will be available to the wider industry.
By Julie Littman • July 23, 2019 -
Ordering app Ritual pilots AdQuick's performance-based OOH format
The outdoor advertising solutions provider claims the new offering, which operates on a cost-per-engagement model, is an industry first.
By Peter Adams • July 19, 2019 -
Neurological evidence shows halo effect for mobile ads from surrounding content
High-quality content on mobile sites can produce an engagement rate as much as 20% higher compared to low-quality content.
By Barry Levine • July 19, 2019 -
Amazon's ad boom continues, but marketers find some features lacking, report says
Marin's annual survey of digital marketers found 37% believe the platform's campaign management tools are "not optimal."
By Barry Levine • July 18, 2019 -
OpinionDon't max out on your core: The value of secondary audience segments
Focusing solely on your core audience can lead to missed opportunities for your business — or worse, writes Novarize CEO Alon Tvina.
By Alon Tvina • July 17, 2019 -
Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads
Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.
By Robert Williams • July 16, 2019 -
Dentsu's Merkle buys data firm Ugam to scale advanced analytics
The deal is one of the performance marketing agency's largest acquisitions and its fifth in 12 months.
By Barry Levine • July 16, 2019 -
YouTube, Netflix surge in ranking of most valuable media brands
Digital platforms snagged five of the top 25 spots as traditional media companies grew more slowly or even lost value.
By Robert Williams • July 15, 2019 -
IAB: 48% of consumers shop disruptor brands
DTC fans are twice as likely as those who shop at traditional brands to see direct brands as part of their self-expression, the study found.
By Dianna Christe • July 15, 2019 -
Deep DiveNo ads, no problem: How marketers are collaborating with streaming platforms
Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.
By Kira Barrett • July 15, 2019 -
NBA nets Twitch marketer Kate Jhaveri as new CMO
Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.
By Peter Adams • July 11, 2019 -
Study: 18% of OTT ad inventory is fraudulent
Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.
By Robert Williams • July 10, 2019 -
Product views in 'Stranger Things' valued at $15M, study says
While Netflix insists the placements weren't paid, the findings could still erase any doubts about the value of integrations with popular streaming shows.
By Kira Barrett • UPDATED: July 11, 2019 at 1 p.m. -
Zenith: Internet ad spend growth set to drop to 12% this year
As the market matures, however, online will account for more than half of global ad spend for the first time in 2021.
By Barry Levine • July 09, 2019 -
Nike's withdrawal of Betsy Ross flag shoe had no effect on sales, analysis finds
Despite controversy over a decision to recall the Air Max 1 USA sneaker, the company's online sales did not suffer over the following 10 days.
By Barry Levine • July 09, 2019 -
Deep DiveThe year of 'woke-washing': How tone-deaf activism risks eroding brands
Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.
By Peter Adams • July 08, 2019 -
Deep DiveMarketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Koltun • July 08, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 08, 2019
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