Data/Analytics: Page 2

  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    Unfazed by gaming’s slowdown, marketers await more robust tools

    At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

    By Aug. 18, 2022
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    Stephen Chernin / Stringer via Getty Images

    Retail CMO budgets increased in 2022: Gartner

    Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

    By Dani James • Aug. 17, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
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    Al Bello via Getty Images

    Walmart ad sales growth stays steady as broader business recovers

    The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year.

    By Aug. 17, 2022
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    Courtesy of Amazon

    Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

    The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

    By Aug. 16, 2022
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    Retrieved from Unsplash on July 22, 2021

    Comscore makes progress toward alternative currencies

    Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

    By Aaron Baar • Aug. 15, 2022
  • A sign is posted in front of a Walmart store on November 16, 2021 in American Canyon, California.
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    Justin Sullivan via Getty Images

    Walmart reportedly seeks streaming partner to bolster Walmart+

    The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

    By Aug. 10, 2022
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    PeopleImages via Getty Images

    Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

    The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

    By Aug. 10, 2022
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    diane39 via Getty Images
    Deep Dive

    Back-to-school challenges marketers as shoppers focus on savings

    Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

    By Aug. 10, 2022
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    AndreyPopov via Getty Images

    Pandemic boom industries slow ad spend amid recession concerns

    The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.

    By Aug. 9, 2022
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    RainStar via Getty Images

    Experiments with Nielsen alternatives increase but questions remain, VAB finds

    While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

    By Aug. 9, 2022
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    Sponsored by Stirista

    As connected TV use continues to grow, here’s how brands can use the medium to reach the right audiences

    With more budget pressure, how can marketers use CTV to reach fragmented audiences and increase returns?

    Aug. 8, 2022
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    Adam Berry/Getty Images via Getty Images

    Pandemic shifts in alcohol consumption linger despite return-to-normal push

    Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.

    By Aug. 5, 2022
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    Brian Bahr/Getty Images via Getty Images
    Deep Dive

    Why NFL sponsors are reevaluating their relationship with the league

    This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

    By Aug. 3, 2022
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    gilaxia via Getty Images

    Marketers gain ROI during recession by increasing media spend, study says

    Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

    By Aug. 2, 2022
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    Kevin Frayer via Getty Images

    Nike hands media duties to PMG, IPG’s Initiative amid digital shift

    A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

    By Aug. 1, 2022
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    Getty Images

    H2 ad-spending expectations jump but broad picture remains uneven

    An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

    By Aug. 1, 2022
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    Leon Neal / Staff via Getty Images
    The dissolution of third-party cookies

    Google again delays third-party cookie deprecation. Now what?

    Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

    By July 28, 2022
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    RainStar via Getty Images

    Tremor acquires Amobee for $239M to scale video advertising ambitions

    The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

    By July 26, 2022
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    poplasen/iStock via Getty Images

    Legacy ad agency outlooks perk up despite fragile environment

    Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

    By July 25, 2022
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    Courtesy of PepsiCo

    Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips

    Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.

    By July 25, 2022
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    George Frey/Getty Images via Getty Images

    Walmart integrates CommerceIQ to fortify its retail media advertising platform

    Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.

    By July 21, 2022
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    Aja Koska via Getty Images

    Ad spend recedes in June for first decline in 15 months, study says

    While the majority of categories reduced ad spend, discount stores quadrupled investment as consumers scouted out deals amid record inflation.  

    By July 21, 2022
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    Pascal Le Segretain via Getty Images

    What to expect from Netflix's ad-supported tier

    Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

    By July 20, 2022
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    JuSun via Getty Images

    What the American Data and Privacy Protection Act means for marketers

    The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know. 

    By Hugo Loriot • July 19, 2022
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    Courtesy of DHL
    Deep Dive

    Why big agencies are investing in supply chain and inventory services

    While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

    By Aaron Baar • July 18, 2022