Data/Analytics: Page 2
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FTC hints at updating environmental claim guidelines
The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.
By Dani James • Dec. 16, 2022 -
Diverse representation in video ads receded in 2022, analysis finds
A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.
By Peter Adams • Dec. 13, 2022 -
Trendline
What you need to know about data in marketing
The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
Ethical AI use, product placement become bigger CMO priorities, Gartner says
By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern.
By Sara Karlovitch • Dec. 13, 2022 -
Agencies show signs of confidence in 2023 ad spend, survey finds
The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.
By Aaron Baar • Dec. 12, 2022 -
Sponsored by Waze
An open road for marketers: How to reach connected drivers in 2023
Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month.
Dec. 12, 2022 -
Lord & Taylor is latest to set up retail media network
The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.
By Aaron Baar • Dec. 8, 2022 -
Female CMOs are building some of fintech’s fastest-growing brands
They're "rapidly expanding financial services by ... creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.
By Gabrielle Saulsbery • Dec. 7, 2022 -
Heineken tests attention-based metrics to track sponsorship success
Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.
By Peter Adams • Updated Dec. 8, 2022 -
Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says
A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022.
By Sara Karlovitch • Dec. 5, 2022 -
Hotel brands boost revenue after harnessing first-party data, report finds
With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.
By Aaron Baar • Dec. 5, 2022 -
Disney Advertising enhances clean room capabilities with VideoAmp partnership
Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms.
By Aaron Baar • Dec. 5, 2022 -
Reading between the lines of YouTube’s best-performing ads for 2022
An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.
By Peter Adams • Dec. 2, 2022 -
Amazon attempts to simplify data clean rooms with AWS tools
The next phase of growth for Amazon’s advertising business will include AWS Clean Rooms, available in a handful of markets next year.
By Aaron Baar • Dec. 2, 2022 -
Retrieved from 7-Eleven media kit.Deep Dive
Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it
The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape.
By Brett Dworski • Nov. 28, 2022 -
Sponsored by SafeOpt
SafeOpt’s guide to maximizing your ecommerce traffic
Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.
Nov. 28, 2022 -
Winners and losers of Black Friday 2022
With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.
By Dani James • Nov. 26, 2022 -
Ad spending decline begins to slow, report finds
While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.
By Aaron Baar • Nov. 23, 2022 -
The holiday clues in October retail sales
Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.
By Daphne Howland • Nov. 21, 2022 -
IPG Mediabrands boosts data around carbon footprint of digital ads
A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.
By Aaron Baar • Nov. 21, 2022 -
Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem
Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.
By Peter Adams • Nov. 16, 2022 -
The value of blending: Inside E.l.f’s post-cookie mobile strategy
As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.
By Jessica Deyo • Nov. 10, 2022 -
Twitter growth prospects flatten, but few are spared from pummeling digital downturn
Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.
By Peter Adams • Nov. 9, 2022 -
Deep Dive
As retailers sell more ads, marketers’ frustrations and fears grow
Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.
By Peter Adams • Nov. 8, 2022 -
Twitter’s advertiser pool began draining months before Musk takeover, analysis finds
The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.
By Peter Adams • Nov. 4, 2022 -
Microsoft displaces Amazon as second most valuable brand, study says
Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list.
By Aaron Baar • Nov. 4, 2022