Analytics: Page 2
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Millennial parents want ads to reflect equal roles, Kraft Heinz case study says
The cohort finds traditional advertising to be the least influential channel.
By Dianna Christe • Nov. 06, 2019 -
EMarketer: CTV media spending will soar 38% to $7B this year
Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.
By Robert Williams • Nov. 05, 2019 -
OpinionBrands should avoid death by a thousand data points
Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick.
By Mike Herrick • Oct. 31, 2019 -
Tribune taps Lotame's Cartographer for 'one-and-done' data compliance
The product launch comes as Google announces plans to end support for third-party tracking pixels on YouTube next year.
By Chris Kelly • Oct. 30, 2019 -
Google ad sales climb 17% to record $33.9B on automated bidding muscle
One million advertisers use the responsive search ad format that uses machine learning to create a customized ad for searches.
By Robert Williams • Oct. 29, 2019 -
CMOs are in a 'desperate fight for survival,' Forrester says
Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.
By Barry Levine • Oct. 29, 2019 -
Ad spending growth will accelerate to 6% worldwide in 2020, study says
For the first time, digital advertising is expected to account for more than half of the total.
By Robert Williams • Oct. 28, 2019 -
Fake goods surface in up to 60% of Google product searches, study says
Incopro suggests that many merchants are selling fake or dangerous goods, which could impact trust as Google ramps up e-commerce efforts.
By Robert Williams • Oct. 28, 2019 -
Deep DiveSolving OOH's attribution problem takes on new urgency amid a renaissance
OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature.
By Dianna Christe • Oct. 28, 2019 -
Brita, Kohl's deliver greenest ads by inspiring action on climate change, study says
The ads show how the brands are being more sustainable while suggesting ways for consumers to be more environmentally friendly.
By Dianna Christe • Oct. 25, 2019 -
EBay posts mixed quarter as advertising takes hold
Executives highlighted advertising as a bright spot in a relatively flat quarter, even as they said they're reviewing two top-performing revenue streams.
By Daphne Howland • Oct. 24, 2019 -
42% of ad spend through Amazon goes to brand awareness, study says
Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own.
By Dianna Christe • Oct. 24, 2019 -
IAB: US digital ad growth rate slowed during the 1st half of 2019
A decline in revenue growth rate compared to last year could be a warning sign as the possibility of a recession looms.
By Barry Levine • Oct. 22, 2019 -
Apple, Google, Amazon are world's most valuable brands as Facebook slips, report says
The top three fastest growing brands on the list were Mastercard, Salesforce and Amazon.
By Dianna Christe • Oct. 21, 2019 -
Amazon agency specialist breaks down the platform's opportunities and challenges
At 4A's StratFest, Podean CEO Mark Power said it's important to get the foundations right when working with Amazon, something that's resource-intensive but could be worth the effort.
By Peter Adams • Oct. 18, 2019 -
Majority of gamers say sponsored content adds to the fun, survey shows
Only 23% said advertising made the experience less enjoyable.
By Barry Levine • Oct. 18, 2019 -
Brands can boost sales by depicting women of all ages in ads, per AARP
Most Gen X and baby boomer women feel ignored by the beauty and personal grooming products industry, leaving an opening for savvy brands.
By Barry Levine • Oct. 17, 2019 -
OpinionUpdate your strategy to woo today's new class of affluent millennials
Despite their youth and sizable paychecks, the cohort is a more challenging target than its Gen X and boomer counterparts, forcing marketers to use nuanced and counterintuitive approaches, writes Gartner's Tim Barlow.
By Tim Barlow • Oct. 17, 2019 -
Accenture: More consumers willing to share data when there's transparency
However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.
By Robert Williams • Oct. 17, 2019 -
Starbucks outspends pumpkin spice competitors in advertising, adds print to mix
The chain got a jump start on the popular fall flavor trend in August, bringing back its themed drinks and supporting ads.
By Dianna Christe and Chantal Tode • Oct. 16, 2019 -
Nike's TraceMe acquisition signals bigger digital media ambitions
The startup offers a predication-based platform called Tally, but a source told TechCrunch Nike was more drawn to its tech and talent.
By Barry Levine • Oct. 15, 2019 -
SponsoredHow to meet your target market under the media mistletoe
Don't let your marketing messaging get muffled by the competition’s jingling bells. Adjust your brand's content marketing strategy accordingly to make sure your holiday marketing season is merry—and profitable.
By Brooke Pianalto, Product Marketing Coordinator, Inmar • Oct. 14, 2019 -
A 'painful situation': Publicis' dire Q3 results accentuate sluggish transformation
Releasing earnings early, the company forecast full-year organic revenue growth will drop 2.5%. Investors appear to be growing flustered.
By Peter Adams • Oct. 11, 2019 -
Retailers spent 6% less on holiday ads in 2018, Kantar finds
Though retailers overall are cutting advertising budgets, digital and social media saw the greatest growth last year.
By Tatiana Walk-Morris • Oct. 11, 2019 -
White Claw hard seltzer cut media spending 30% as brand's popularity surged, study says
Across the "malternative" category, ad spending jumped 21% as several big brands vied for a share of exploding sales.
By Robert Williams • Oct. 10, 2019
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