Data/Analytics: Page 2

Unfazed by gaming’s slowdown, marketers await more robust tools

At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse.

By Peter Adams • Aug. 18, 2022

Retail CMO budgets increased in 2022: Gartner

Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels.

By Dani James • Aug. 17, 2022

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Walmart ad sales growth stays steady as broader business recovers

The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year.

By Peter Adams • Aug. 17, 2022

Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

By Chris Kelly • Aug. 16, 2022

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Walmart reportedly seeks streaming partner to bolster Walmart+

The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

By Peter Adams • Aug. 10, 2022

Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

By Chris Kelly • Aug. 10, 2022

Back-to-school challenges marketers as shoppers focus on savings

Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers.

By Jessica Deyo • Aug. 10, 2022

Pandemic boom industries slow ad spend amid recession concerns

The finance, alcohol and pet supplies industries cut ad spend amid recession concerns while entertainment, technology and travel firms are spending more, per a new report.

By Sara Karlovitch • Aug. 9, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds

While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

By Chris Kelly • Aug. 9, 2022

As connected TV use continues to grow, here’s how brands can use the medium to reach the right audiences

With more budget pressure, how can marketers use CTV to reach fragmented audiences and increase returns?

Aug. 8, 2022

Pandemic shifts in alcohol consumption linger despite return-to-normal push

Driven by ready-to-drink cocktails, premium alcohol and “better-for-you” drinks, home drinking retains its appeal as on-premise recovery lags.

By Sara Karlovitch • Aug. 5, 2022

Why NFL sponsors are reevaluating their relationship with the league

This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.

By Sara Karlovitch • Aug. 3, 2022

Marketers gain ROI during recession by increasing media spend, study says

Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners.

By Chris Kelly • Aug. 2, 2022

Nike hands media duties to PMG, IPG’s Initiative amid digital shift

A change up for the $1 billion account comes as Nike pushes harder on direct-to-consumer channels and data-driven personalization.

By Peter Adams • Aug. 1, 2022

H2 ad-spending expectations jump but broad picture remains uneven

An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy.

By Peter Adams • Aug. 1, 2022

Google again delays third-party cookie deprecation. Now what?

Despite the tech giant’s latest shift, advertisers shouldn’t delay plans to develop and implement a cookieless future.

By Chris Kelly • July 28, 2022

Tremor acquires Amobee for $239M to scale video advertising ambitions

The deal includes Amobee’s demand-side and advanced TV ad tech as Tremor remains focused on growing its global footprint.

By Peter Adams • July 26, 2022

Legacy ad agency outlooks perk up despite fragile environment

Even as the economy remains volatile, groups like Omnicom are still considering deals to bolster areas of strength, including retail media.

By Peter Adams • July 25, 2022

Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips

Despite a slower-than-expected rollout this year, Hard Mtn Dew has proven so far to be successful for the company.

By Sara Karlovitch • July 25, 2022

Walmart integrates CommerceIQ to fortify its retail media advertising platform

Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.

By Peter Adams • July 21, 2022

Ad spend recedes in June for first decline in 15 months, study says

While the majority of categories reduced ad spend, discount stores quadrupled investment as consumers scouted out deals amid record inflation.  

By Jessica Deyo • July 21, 2022

What to expect from Netflix's ad-supported tier

Discussing Q2 earnings, executives said they’re targeting an early 2023 rollout and that subscribers to the cheaper option won’t get the full catalog. 

By Peter Adams • July 20, 2022

What the American Data and Privacy Protection Act means for marketers

The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know. 

By Hugo Loriot • July 19, 2022

Why big agencies are investing in supply chain and inventory services

While pandemic-driven trends have given agencies a peek into clients' broader operations, getting buy-in for new services could be a challenge.

By Aaron Baar • July 18, 2022