Analytics: Page 2
-
Geico is top spender on YouTube while auto brands slash budgets, analysis finds
With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.
By Erica Sweeney • Feb. 01, 2019
-
Magna: How machine learning boosts KPIs for video ad retargeting
Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.
By Erica Sweeney • Jan. 31, 2019
-
Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds
Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.
By Erica Sweeney • Jan. 30, 2019
-
How food and drink companies can win over African-American millennials
According to a study from Viant, they are more likely to buy Ruffles and are social drinkers who enjoy the majority of their alcohol away from home.
By Cathy Siegner • Jan. 30, 2019
-
ColumnComic Dive: Gillette Hits Gender Politics Turbulence
The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.
By John Hazard and Lisa Burdige
-
Kantar: Marketers rethink gender-based targeting, but some are more sluggish
Shifting consumer trends, industry initiatives and movements like #MeToo are spurring more categories to bring balance to their marketing strategies.
By Peter Adams • Jan. 28, 2019
-
87% of retailers say taking a stand on social issues is worth the risk, survey finds
Trends retailers are most interested in this year are mobile offers, voice technology and try-before-you-buy initiatives, according to RetailMeNot.
By Erica Sweeney • Jan. 28, 2019
-
Facebook's new brand safety certification promises advertisers more control
Ad measurement platform DoubleVerify and OpenSlate, a video content rating platform, are the first two companies to be certified.
By Erica Sweeney • Jan. 25, 2019
-
HBO serves CBD lattes for new season of 'High Maintenance'
Last weekend's activations in Brooklyn and Venice Beach turned 1,000 free drinks into around 112,000 impressions.
By Erica Sweeney • Jan. 24, 2019
-
Amazon's new metrics help advertisers pinpoint cost of acquiring customers
Pet supply brand BarkBox was able to see that 86% of its Amazon sales since Nov. 1 were from customers who had not purchased its products on the site over the past year.
By Erica Sweeney • Jan. 24, 2019
-
Kantar: US ad spend reached $151B in 2018, a 4.1% jump
Procter & Gamble remained the top advertiser in 2018 while Amazon increased its ad spend by 72.5%.
By Erica Sweeney • Jan. 24, 2019
-
LinkedIn's new targeting tool tailors campaigns to match users' interests
Interest Targeting could help marketers drive greater brand awareness by delivering more relevant ad content.
By Erica Sweeney • Jan. 23, 2019
-
Almost half of Amazon advertisers spend more than $40k per month, study finds
Fifty-seven percent of brands that sell on Amazon are advertising on the site, with most focused on attracting new customers.
By Erica Sweeney • Jan. 23, 2019
-
Netflix has strongest consumer buzz among brands in annual ranking
Strong performance of Netflix and Amazon Prime on YouGov's Buzz ranking suggests that they are the go-to streaming services in an increasingly competitive space.
By Erica Sweeney • Jan. 23, 2019
-
Gillette's #MeToo-inspired ad sparked social media outcry — here's what the numbers say
While the campaign has proved divisive, an analysis found that 79.6% of viewers like the ad, and 51.4% believe it can bring change to the industry.
By Erica Sweeney • Jan. 17, 2019
-
Survey: Two-thirds of consumers want brands to keep politics out of Super Bowl
Respondents said they would be more responsive to purposeful ads that focus on issues like disaster relief and helping veterans.
By Erica Sweeney • Jan. 17, 2019
-
Unhealthy food brands spend more on TV ads targeting black, Hispanic youth, study finds
Black teens saw more than twice as many ads for unhealthy items compared to white teens in 2017.
By Erica Sweeney • Jan. 16, 2019
-
Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards
Truth in Measurement aims to improve the lack of transparency when advertising with publishers that are afraid of compromising readers' privacy.
By Erica Sweeney • Jan. 16, 2019
-
Why Gartner expects CMOs to cut marketing analytics units in half
"Failure to realize promised improvements" was listed as the main reason by the firm, but there are other factors for marketers to consider.
By Erica Sweeney • Jan. 15, 2019
-
Nestle, Tesco drive sales with Dunnhumby's new multichannel media tool
Dunnhumby Media uses retailer data to engage customers with personalized messages across in-store, mobile, online and out-of-home.
By Erica Sweeney • Jan. 15, 2019
-
Report: Hulu tests performance-based measurements for advertisers
With the new product, advertisers can glean more granular data on the viewers watching ad-supported content.
By Erica Sweeney • Jan. 11, 2019
-
OpinionWhat brands can learn from Netflix's 'Bandersnatch'
Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren.
By Shachar Orren
-
Google Chrome expands ad blocking initiative worldwide
Google adopted the Better Ads Standards in North America and Europe last year, and two-thirds of publishers who were once noncompliant are now in good standing.
By Erica Sweeney • Jan. 10, 2019
-
Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds
Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram.
By Erica Sweeney • Jan. 09, 2019
-
L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES
Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization.
By Peter Adams • Jan. 09, 2019