Adobe’s latest integration shows a path forward for cookieless campaigns

In a test, ad-tech company Utiq's ID delivered over 90% of impressions in non-Chrome browsers. 

By Aaron Baar • March 31, 2025

Influencer marketing surges: Here’s what the numbers say

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

By Sara Karlovitch • March 28, 2025

Explore the Trendline➔

AI and Marketing Data

Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

By Marketing Dive staff

Global ad spending expectations sink on trade war uncertainty: WARC

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.  

By Peter Adams • March 27, 2025

IAB: AI adoption for campaigns lags amid data, transparency concerns

While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.

By Aaron Baar • March 24, 2025

Gen Alpha tweens hold significant sway over parents’ purchases: study

Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.

By Sara Karlovitch • March 20, 2025

Why 2025 will be the year for ‘fill-in-the-blank’ media networks

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.

By Chris Kelly • March 20, 2025

Publicis’ Coke media account win could be landing at just the right time

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

By Peter Adams • March 17, 2025

The future of retail media networks: Here’s what the numbers say

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

By Sara Karlovitch • March 14, 2025

CMO role paves path to bigger leadership appointments: Spencer Stuart

Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.

By Peter Adams • March 12, 2025

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

By Sara Karlovitch • March 12, 2025

Publicis acquires Lotame to fortify data-driven marketing position

The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

By Peter Adams • March 6, 2025

Target’s digital ad unit delivers $2B in value for embattled retailer

Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.

By Peter Adams • March 5, 2025

How Walmart Connect is growing the ‘connective tissue’ of retail media

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

By Chris Kelly • March 5, 2025

Disney, Paramount link with VideoAmp’s new cross-screen planning tool

VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

By Aaron Baar • March 3, 2025

Marketing campaign issues multiply: Here’s what the numbers say

Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.

By Sara Karlovitch • Feb. 28, 2025

Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.

By Chris Kelly • Feb. 24, 2025

Adobe secures data collaborations between brands, publishers with new tool

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

By Chris Kelly • Feb. 20, 2025

Why Dollar Shave Club picked a CRM purpose-built for consumer brands

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

By Chris Kelly • Feb. 20, 2025

27% of CMOs remain reluctant to adopt generative AI: Gartner

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.

By Peter Adams • Feb. 19, 2025

Trade Desk’s big bet on AI in advertising hits rollout snags

Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.” 

By Peter Adams • Feb. 18, 2025

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

By Sara Karlovitch • Feb. 10, 2025

Publicis Groupe is confident in the face of expected industry tumult

The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts. 

By Aaron Baar • Feb. 10, 2025

Google’s ad revenue growth turns sluggish as industry clouds gather

A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.

By Peter Adams • Feb. 5, 2025

Inside the marketing industry trends to follow in 2025

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

By Marketing Dive staff • Jan. 31, 2025

Organic social media and marketing budgets: Here’s what the numbers say

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos.

By Sara Karlovitch • Jan. 31, 2025