How MLB is leveraging automation and data to enhance fan messaging

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports.

By Aaron Baar • April 3, 2026

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.

By Peter Adams • April 2, 2026

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What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

How brands and agencies are operationalizing AI as the tech matures

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

By Chris Kelly • March 31, 2026

Albertsons on its ChatGPT ads test and push for retail media transparency

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at the NewFronts.

By Peter Adams • March 31, 2026

How brands and agencies are strategizing CTV investments in 2026

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

By Aaron Baar • March 30, 2026

How to turn the insights you already have into better commercial outcomes

 Your best decisions depend on insight you already have — if you can use it in time.

March 30, 2026

Nearly $100B in global ad growth at risk if energy crisis persists: WARC

Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve thin margins. 

By Peter Adams • March 26, 2026

How CTV advertising prepped for next-gen reinvention at NewFronts

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

By Chris Kelly • March 25, 2026

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

By Peter Adams • March 24, 2026

5 ways advertisers can optimize women’s sports investments

New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand outcomes.

By Jessica Hammers • March 23, 2026

Hispanic consumers and mobile in-game ads: Here’s what the numbers say

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Portal Latino research.

By Sara Karlovitch • March 20, 2026

Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup

Shakir Moin explains how the soda giant is using the global opportunity to demonstrate its “de-averaging at scale” principle in action.

By Chris Kelly • March 18, 2026

Beverage marketer sees cost savings with agentic media-buying test

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

By Sara Karlovitch • March 17, 2026

Nielsen: Sports continues to prop up ad-supported TV

Broadcast TV without sports accounted for just 9.8% of total ad-supported viewership in Q4 2025. 

By Sara Karlovitch • March 16, 2026

Publicis acquires AdgeAI to sift quality creative from content glut

The startup uses AI to track which creative or video assets are driving engagement and conversion to help optimize campaigns in real time. 

By Peter Adams • March 13, 2026

Horizon Media pilots AI solution to detect cultural shifts mid-campaign

The tool developed by Sightly and Vurvey Labs helps brands quickly respond to news developments that could affect perceptions of campaign messaging.

By Jessica Hammers • March 9, 2026

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season. 

By Peter Adams • March 6, 2026

Retail and grocery brands dominate ChatGPT ads

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

By Andrew Hutchinson • March 6, 2026

Influencer pay lacks transparency: Here’s what the numbers say

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

By Sara Karlovitch • March 6, 2026

CMOs face risks locking brands into agency AI platforms: Gartner

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

By Peter Adams • March 4, 2026

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

By Jessica Hammers • March 2, 2026

Kantar Media enters new era as Fifty5Blue following $1B sale

Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence. 

By Peter Adams • March 2, 2026

How WPP aims to cut down agency complexity with its Elevate28 strategy

A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.

By Peter Adams • Feb. 27, 2026

WPP abandons holding company model in major strategic overhaul

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”

By Peter Adams • Feb. 26, 2026

The fractured, fragile US consumer

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.

By Daphne Howland • Feb. 24, 2026