FTC hints at updating environmental claim guidelines

The agency acknowledged that consumer interest in more sustainable retail products has risen since it last updated its “Green Guides” in 2012.

By Dani James • Dec. 16, 2022

Diverse representation in video ads receded in 2022, analysis finds

A study of 1 million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.

By Peter Adams • Dec. 13, 2022

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What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Ethical AI use, product placement become bigger CMO priorities, Gartner says

By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern.

By Sara Karlovitch • Dec. 13, 2022

Agencies show signs of confidence in 2023 ad spend, survey finds

The survey by Pixability also sees agencies projecting ad spend growth in channels including CTV and YouTube.

By Aaron Baar • Dec. 12, 2022

An open road for marketers: How to reach connected drivers in 2023

Waze data shows a 9% increase in user navigations since 2019 and more than 150 million people using the app each month.

Dec. 12, 2022

Lord & Taylor is latest to set up retail media network

The creation of a digital advertising business is an attempt by one of the country’s oldest department store brands to stay relevant in the 21st century.

By Aaron Baar • Dec. 8, 2022

Female CMOs are building some of fintech’s fastest-growing brands

They're "rapidly expanding financial services by ... creating brands that deeply resonate with their customers,” said Jennifer Tramontana, founder of fintech-focused marketing firm The Fletcher Group.

By Gabrielle Saulsbery • Dec. 7, 2022

Heineken tests attention-based metrics to track sponsorship success

Using a new APM measure, the beer marketer saw better-than-expected results and achieved the highest level of brand recall among Rock in Rio sponsors.

By Peter Adams • Updated Dec. 8, 2022

Ad revenue forecast shrinks for 2023 amid economic uncertainty, Magna says

A growth rate of 5% is now expected for next year, 1.5 percentage points lower than previous prognostications and down from 7% in 2022.

By Sara Karlovitch • Dec. 5, 2022

Hotel brands boost revenue after harnessing first-party data, report finds

With their widely used loyalty programs, hotel brands are sitting on a wealth of first-party data that can be used to better cater to target consumers.

By Aaron Baar • Dec. 5, 2022

Disney Advertising enhances clean room capabilities with VideoAmp partnership

Ahead of the launch of a Disney+ ad-supported tier, the media giant boosts a privacy-minded method for creating audience-based matches across platforms. 

By Aaron Baar • Dec. 5, 2022

Reading between the lines of YouTube’s best-performing ads for 2022

An absence of major CPG and retail marketers on the list speaks to how those categories have adjusted strategy in a challenging year.

By Peter Adams • Dec. 2, 2022

Amazon attempts to simplify data clean rooms with AWS tools

The next phase of growth for Amazon’s advertising business will include AWS Clean Rooms, available in a handful of markets next year.

By Aaron Baar • Dec. 2, 2022

Behind the making of 7-Eleven’s retail media network — and what c-store operators can learn from it

The chain’s Gulp Media is the first of what will likely be many retail media enterprises in the industry as companies wrestle with higher costs and an evolving digital landscape.

By Brett Dworski • Nov. 28, 2022

SafeOpt’s guide to maximizing your ecommerce traffic

Getting traffic to your store is hard, so use these proven strategies to maximize conversions and sales.

Nov. 28, 2022

Winners and losers of Black Friday 2022

With inflation looming, consumers waited until the shopping event to get deals on categories like electronics and sought out financing options such as buy now, pay later.

By Dani James • Nov. 26, 2022

Ad spending decline begins to slow, report finds

While October's numbers declined from the year-ago period, they were still the strongest so far in 2022.

By Aaron Baar • Nov. 23, 2022

The holiday clues in October retail sales

Consumers will be relying on credit cards, their savings and heavy discounts in what is shaping up to be an uncertain season for retailers.

By Daphne Howland • Nov. 21, 2022

IPG Mediabrands boosts data around carbon footprint of digital ads

A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

By Aaron Baar • Nov. 21, 2022

Walmart CEO: E-commerce plus ads biz creates ‘mutually reinforcing’ ecosystem

Q3 brought the highest spending on sponsored search placements all year, helping the Walmart Connect division grow 40%.

By Peter Adams • Nov. 16, 2022

The value of blending: Inside E.l.f’s post-cookie mobile strategy

As the holidays approach, the beauty retailer counts on a connected ecosystem and its 3 million loyalty members in pursuit of forever customers.

By Jessica Deyo • Nov. 10, 2022

Twitter growth prospects flatten, but few are spared from pummeling digital downturn

Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.

By Peter Adams • Nov. 9, 2022

As retailers sell more ads, marketers’ frustrations and fears grow

Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

By Peter Adams • Nov. 8, 2022

Twitter’s advertiser pool began draining months before Musk takeover, analysis finds

The total number of brands on the app started slipping in the spring, while this week brought a formal pause from General Mills, Audi and others.

By Peter Adams • Nov. 4, 2022

Microsoft displaces Amazon as second most valuable brand, study says

Interbrand’s latest ranking marks Nike’s first appearance in the top 10, edging out McDonald’s, while Uber and Zoom dropped off the top 100 list. 

By Aaron Baar • Nov. 4, 2022