Data/Analytics: Page 2

Use these shopper trends to sprout a spring-ready strategy

Student-athletes exceed engagement and reach expectations. Compliance is easy with the right tools.

March 28, 2022

NBCUniversal elevates iSpot to ad currency in blow to Nielsen

At its One22 developer conference, the media conglomerate detailed several developments spanning data, technology and measurement.

By Chris Kelly • March 23, 2022

Explore the Trendline➔

What you need to know about data in marketing

The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Dentsu is NBCUnified's first agency partner as media giant continues data push

The first-of-its-kind integration will allow for matches with NBCU IDs that comprise 150 million person-level IDs tied to 80 million households.

By Chris Kelly • March 21, 2022

Inside Macy's plan to scale its budding retail media business

Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

By Peter Adams • March 21, 2022

Graduating from affiliate marketing into partnerships and what you need from your provider

Marketers: Learn why a partner lifecycle is a critical component for driving profitable growth.

By Maura Smith • March 21, 2022

IPG's Momentum to track environmental impact as experiential bounces back

Implementing a new tool called Trace with industry action group Isla, the agency hopes to halve its carbon footprint by 2030.

By Peter Adams • March 14, 2022

Brands invest less in promoting ads with women in professional roles, study finds

Despite efforts to produce progressive creative, spots showing men in professional settings receive almost double the ad spend.

By Sara Karlovitch • March 10, 2022

Gannett advertisers hit by domain spoofing, spotlighting programmatic issues

Instances of spoofing extended beyond domain pages to include nuanced factors like keywords and brand safety measures and lasted for nine months. 

By Peter Adams • March 9, 2022

Generation Alpha: Who are they?

Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville.

By Jennifer Mandeville • March 8, 2022

Inside Disney's ambitious bets on measurement, data and programmatic

Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.

By Chris Kelly • March 7, 2022

Swaying media audiences with hyper-personalized triggers

In 2022 and beyond, profitable reader experiences require frequent, personalized triggers in the right context, at the right time.

March 7, 2022

OTT ad spend reaches $1.3B as budgets shift to streaming content

While still accounting for just a fraction of overall digital spending, over-the-top is attracting more ad dollars, according to MediaRadar.

By Sara Karlovitch • March 2, 2022

WPP grows at fastest pace in 20 years as experience, commerce surge

The agency holding company hit its 2023 revenue target two years early as the segment continues to benefit from a better-than-expected ad market rebound.

By Chris Kelly • Feb. 28, 2022

Why you should be taking cross-channel "phygital" shopping seriously

The new class of consumers wants new commerce features. They want personalized experiences. And above all, they want shopping to feel the same whether they're in-store or online. 

Feb. 28, 2022

What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.

By Chris Kelly • Feb. 23, 2022

Kraft Heinz teams with Google to accelerate digital transformation

The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

By Chris Kelly • Feb. 18, 2022

Walmart's ad business hits $2B as automation plays larger role

Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack.

By Peter Adams • Feb. 18, 2022

Walgreens bolsters retail media network with self-serve programmatic, clean room

Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform.

By Chris Kelly • Feb. 17, 2022

By the numbers: Super Bowl LVI

The big game's ads, broken down by sentiment, social engagement and more.

By Annie Fu • Feb. 14, 2022

IAB warns of 'measurement blackout' as marketer priorities remain misaligned

Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group.

By Peter Adams • Feb. 9, 2022

How media conglomerates are plotting the future of measurement and identity

NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.

By Chris Kelly • Feb. 8, 2022

WPP gains early access to Instacart ad products in latest retail media bet

Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever.

By Peter Adams • Feb. 7, 2022

Innovid acquires TVSquared in quest to realize cross-platform measurement

Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform.

By Peter Adams • Updated March 3, 2022

What marketers can expect in 2022 amid continued uncertainty

As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.

Feb. 3, 2022

Profitable personalization: boosting audience engagement with zero- and first-party data

Utilize zero- and first-party data to leverage audience engagement.

Jan. 31, 2022