Data/Analytics: Page 2


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    Courtesy of Utiq
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    Adobe’s latest integration shows a path forward for cookieless campaigns

    In a test, ad-tech company Utiq's ID delivered over 90% of impressions in non-Chrome browsers. 

    By Aaron Baar • March 31, 2025
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    Tirachard via Getty Images
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    Influencer marketing surges: Here’s what the numbers say

    In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

    By March 28, 2025
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    sefa ozel via Getty Images
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    Trendline

    AI and Marketing Data

    Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data. 

    By Marketing Dive staff
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    Spencer Platt via Getty Images
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    Global ad spending expectations sink on trade war uncertainty: WARC

    The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.  

    By March 27, 2025
  • In this photo illustration, the welcome screen for the OpenAI "ChatGPT" app is displayed on a laptop screen on February 03, 2023 in London, England. OpenAI,
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    Leon Neal / Staff via Getty Images
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    IAB: AI adoption for campaigns lags amid data, transparency concerns

    While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a road map.

    By Aaron Baar • March 24, 2025
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    FG Trade Latin via Getty Images
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    Gen Alpha tweens hold significant sway over parents’ purchases: study

    Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.

    By March 20, 2025
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    Wavebreakmedia via Getty Images
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    Opinion

    Why 2025 will be the year for ‘fill-in-the-blank’ media networks

    Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.

    By Chris Kelly • March 20, 2025
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    Courtesy of Coca-Cola
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    Publicis’ Coke media account win could be landing at just the right time

    Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.

    By March 17, 2025
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    pixdeluxe via Getty Images
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    The future of retail media networks: Here’s what the numbers say

    Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

    By March 14, 2025
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    PeopleImages via Getty Images
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    CMO role paves path to bigger leadership appointments: Spencer Stuart

    Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.

    By March 12, 2025
  • Participants holding signs in support of TikTok outside the U.S. Capitol Building.
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    Anna Moneymaker / Staff via Getty Images
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    TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

    Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

    By March 12, 2025
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    luza studios via Getty Images
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    Publicis acquires Lotame to fortify data-driven marketing position

    The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.

    By March 6, 2025
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    Scott Olson via Getty Images
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    Target’s digital ad unit delivers $2B in value for embattled retailer

    Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.

    By March 5, 2025
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    Courtesy of Walmart
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    How Walmart Connect is growing the ‘connective tissue’ of retail media

    The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

    By March 5, 2025
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    Nanci Santos via Getty Images
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    Disney, Paramount link with VideoAmp’s new cross-screen planning tool

    VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

    By Aaron Baar • March 3, 2025
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    dusanpetkovic via Getty Images
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    Marketing campaign issues multiply: Here’s what the numbers say

    Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.

    By Feb. 28, 2025
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    Retrieved from NFL on February 19, 2025
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    Q&A

    Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

    The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.

    By Feb. 24, 2025
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    Justin Sullivan via Getty Images
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    Adobe secures data collaborations between brands, publishers with new tool

    Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

    By Feb. 20, 2025
  • Dollar Shave Club products
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    Courtesy of Dollar Shave Club
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    Why Dollar Shave Club picked a CRM purpose-built for consumer brands

    A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms.

    By Feb. 20, 2025
  • Apps for generative AI tools, including ChatGPT, Gemini and Copilot, are pictured on an Apple iPhone on Aug. 22, 2024 in Toronto, Canada.
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    Kenneth Cheung via Getty Images
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    27% of CMOs remain reluctant to adopt generative AI: Gartner

    A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer service and scalability.

    By Feb. 19, 2025
  • Data Analyst Mit Data Analytics KPI
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    AndreyPopov via Getty Images
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    Trade Desk’s big bet on AI in advertising hits rollout snags

    Discussing the firm’s first revenue miss in eight years as a public company, CEO Jeff Green acknowledged a number of “people mistakes.” 

    By Feb. 18, 2025
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    Illustration: Madeline McMahon for Industry Dive

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    Super Bowl LIX: Analyzing the game’s advertising and engagement data

    The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

    By Feb. 10, 2025
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    Jirapong Manustrong via Getty Images
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    Publicis Groupe is confident in the face of expected industry tumult

    The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts. 

    By Aaron Baar • Feb. 10, 2025
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    Drew Angerer / Staff via Getty Images
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    Google’s ad revenue growth turns sluggish as industry clouds gather

    A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.

    By Feb. 5, 2025
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    NanoStockk via Getty Images
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    Inside the marketing industry trends to follow in 2025

    During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

    By Marketing Dive staff • Jan. 31, 2025
  • A row of six teenagers are sitting on a outdoor bench. Most are looking down at cellphones in their hands.
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    LeoPatrizi via Getty Images
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    Organic social media and marketing budgets: Here’s what the numbers say

    Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos.

    By Jan. 31, 2025