Data/Analytics: Page 2

  • Talenti makes use of Roundel's new shoppable CTV format
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    Permission granted by Target
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    How Target is expanding its retail media network as holiday marketing heats up

    Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.

    By Oct. 13, 2023
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How Meta, TikTok ad-free tiers could impact advertiser budgets

    Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

    By Oct. 12, 2023
  • Multiracial friends with face masks using tracking app with mobile smart phones. Explore the Trendline
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    ViewApart via Getty Images
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    The Marketing Dive Outlook on 2022

    Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

    By Marketing Dive staff
  • Dentsu and VideoAmp logos
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    Courtesy of Dentsu
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    Dentsu, VideoAmp guarantee audience across major publishers

    In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

    By Oct. 12, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

    TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

    By Oct. 12, 2023
  • Coca-Cola's Coke Studio generative AI music studio.
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    Courtesy of The Coca-Cola Company
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    Why Momentum is betting machine learning can upgrade experiential

    Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

    By Oct. 9, 2023
  • Taylor Swift performs onstage during NSAI 2022 Nashville Songwriter Awards at Ryman Auditorium on September 20, 2022 in Nashville, Tennessee.
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    Terry Wyatt/Getty Images via Getty Images
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    Marketing enters its Taylor Swift era: Here’s what the numbers say

    Even brands indirectly associated with the pop star have benefited, including the NFL and Pfizer.

    By Oct. 6, 2023
  • Cottonelle Partners with Actor and Comedian Ken Jeong as Brand's First-Ever "Assvertiser"
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    Courtesy of Kimberly-Clark Corporation
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    Kimberly-Clark hands US media duties to Publicis amid digital transformation

    The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.

    By Oct. 2, 2023
  • person sitting at a desk holding a mouse next to a keyboard with graphic icons hovering over the image.
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    Adobe Stock/Osabee

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    Sponsored by Lumavate

    Four reasons why your business needs a PIM

    A product information management (PIM) solution is a must-have for CPG and manufacturing companies.

    Oct. 2, 2023
  • An image on a phone of the social media app Threads
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    Justin Sullivan via Getty Images
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    Threads still poses a threat to X despite slowed growth, analysis finds

    While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.

    By Sept. 28, 2023
  • A businessperson holding their smartphone receives an email notification
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    iStock/Getty Images Plus via Getty Images
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    57% of enterprise marketers use AI in email campaigns, survey says

    The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases.

    By Aaron Baar • Sept. 27, 2023
  • A person watches TV.
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    gorodenkoff via Getty Images
    Image attribution tooltip earns first-ever MRC accreditation as measurement battle heats up

    The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

    By Sept. 26, 2023
  • A row of students standing and leaning against a brick wall. In their hands are cellphones
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    Wavebreakmedia via Getty Images
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    Brand interactions evolve on social media: Here’s what the numbers say

    If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

    By Sept. 22, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images
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    TikTok looks past last-click as part of measurement suite expansion

    A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

    By Sept. 19, 2023
  • Business partners working on computer looking at a dashboard
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    NicoElNino via Getty Images
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    Magna: Digital continues to lead ad spend growth

    The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.

    By Aaron Baar • Sept. 18, 2023
  • Young people sitting on the stairs and using smartphones.
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    Stock via Getty Images
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    Why creator influence is primed to grow on heels of Hollywood strikes

    As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

    By Aaron Baar • Sept. 14, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
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    Getty Images via Getty Images
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    ‘Consolidation or evaporation’: Marketers get decisive about retail media spending

    At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”

    By Sept. 14, 2023
  • Employees clustered around data
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    Jirapong Manustrong via Getty Images
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    Digital media forecast to lead US ad industry growth in 2023

    The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

    By Aaron Baar • Sept. 11, 2023
  • A businessperson protects data on their laptop
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    kelvn via Getty Images
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    Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

    While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand.

    By Sept. 8, 2023
  • The logo of Google Cloud is seen at the 2023 Hannover Messe industrial trade fair on April 17, 2023 in Hanover, Germany.
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    Alexander Koerner / Stringer via Getty Images
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    Estée Lauder bets generative AI can keep pace with shifting consumer tastes

    The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

    By Aug. 29, 2023
  • Hand of a mid adult man, wearing a siut, is stacking coins.
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    acilo via Getty Images
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    Global ad spending on track to top $1T for first time, WARC says

    The continued growth of social, retail media and connected TV is forecast to boost spending by 4.4% in 2023 and another 8.2% in 2024.

    By Aaron Baar • Aug. 28, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

    As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

    By Aug. 25, 2023
  • GroupM and Jounce Media logos side by side on a blue background
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    Courtesy of GroupM
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    GroupM cracks down on MFA sites amid push for programmatic cleanup

    A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process. 

    By Aaron Baar • Aug. 24, 2023
  • Icons of Facebook, WhatsApp and Settings appear on a lit phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Marketers ramp up social spending as ROI prospects improve, survey says

    Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

    By Aug. 23, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
  • Diverse businesspeople smiling cheerfully during a meeting in a modern office. Group of successful businesspeople working as a team in a multicultural workplace.
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    Comscore, ANA’s SeeHer develop gender equality insights tool

    GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

    By Aaron Baar • Aug. 21, 2023