Inside Coca-Cola’s marketing transformation amid agency roster shake-up

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

By Chris Kelly • Oct. 23, 2026

Sociable: Meta adds users and revenue as AI costs climb

Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.

By Andrew Hutchinson • Oct. 21, 2026

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including streaming TV, social media and others.

By Marketing Dive staff

Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back. 

By Peter Adams • Oct. 20, 2026

How marketers can optimize their media mix as confidence takes a turn

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

By Aaron Baar • Oct. 19, 2026

Optimizing ad spend ahead of Black Friday: What the numbers say

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.

By Sara Karlovitch • Oct. 16, 2026

Consumer goods giants step up ad intensity as other big spenders pull back: report

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

By Peter Adams • Oct. 15, 2026

Why brands struggle with influencer measurement — and what to do about it

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.

By Aaron Baar • Oct. 15, 2026

Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.

By Peter Adams • Oct. 13, 2026

How AI use in webinars builds a program that compounds

The top 10% of webinar programs get 27x more registrations. New Zoom data shows how. Read more now.

Oct. 12, 2026

Why the joy of checking out belongs in every holiday media plan

Turn the joy of checkout into an opportunity to reach new customers and drive holiday growth.

Oct. 12, 2026

The architects and the renters: A leader’s guide to building a resilient AI foundation

A new, fundamental chasm is opening up in the business world: the divide between the Renters and the Architects.

By Amy Crowther • Oct. 5, 2026

The 2026 webinar audience behavior report

What attendees say they want, what Zoom data shows and the new rules for better webinar performance.

Oct. 5, 2026

Midsize brewers shake up marketing strategies as Americans drink less

Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.

By Sara Karlovitch • Oct. 2, 2026

CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study

Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.

By Peter Adams • Oct. 2, 2026

What Kroger’s predictive scoring work means for e-commerce marketers

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.

By Chris Kelly • Sept. 30, 2026

DoorDash doubles down on WPP, naming agency global media partner

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

By Peter Adams • Sept. 28, 2026

Creator content preferred in AI recommendations: Here’s what the numbers say

Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings.

By Sara Karlovitch • Sept. 18, 2026

Why Lowe’s CMO Jen Wilson added digital commerce to her portfolio

The addition of Lowes.com and Marketplace to a purview that includes retail media, loyalty and personalization speaks to the evolution of the marketer role.

By Chris Kelly • Sept. 15, 2026

Google upgrades Meridian with agentic AI, upper-funnel capabilities

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

By Peter Adams • Sept. 14, 2026

How the New York Jets extends OOH marketing for better storytelling

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.  

By Aaron Baar • Sept. 14, 2026

Amazon pilots ad services in ChatGPT: What marketers need to know

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a revenue milestone.

By Peter Adams • Sept. 10, 2026

Boston Beer hires tech-savvy CMO to hone data-driven marketing

Allison Stransky will join the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI.

By Peter Adams • Sept. 9, 2026

Understand your people before your data loses relevance

More data isn’t the answer. Understanding the people behind it is what drives better decisions.

Sept. 8, 2026

Back-to-school marketing is a mash up of AI tech and value messaging

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending more than those who don’t.

By Sara Karlovitch • Sept. 4, 2026

PepsiCo hands global media to Publicis amid transformation at CPG giant

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

By Peter Adams • Sept. 3, 2026