Data/Analytics

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    Illustration: Emma Erickson

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    Super Bowl 2026: Viewership, engagement and ads analysis

    Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

    By • Feb. 9, 2026
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    Joe Raedle/Staff via Getty Images
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    Amazon enables communication between ads platform and AI agents

    The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns. 

    By Aaron Baar • Feb. 9, 2026
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

    By Marketing Dive staff
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    Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

    The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

    By • Feb. 6, 2026
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    Alamy
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    Maintaining brand relevancy: Here’s what the numbers say

    Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.

    By • Feb. 6, 2026
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    Justin Sullivan via Getty Images
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    YouTube annual revenue tops $60B as Google’s focus expands beyond ads

    Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

    By • Feb. 5, 2026
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    Alamy
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    Publicis wants to be an AI marketing MVP. Now comes the hard part.

    Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.

    By • Feb. 3, 2026
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    VML: Marketing must balance consumer anxiety and hope in 2026

    Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future 100” report.

    By • Feb. 3, 2026
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    Getty Images
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    IAB seeks to standardize interoperable media measurement

    Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.

    By Aaron Baar • Feb. 2, 2026
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    Justin Sullivan via Getty Images
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    3 advertising stats from Meta’s record holiday ‘25 period

    AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand. 

    By • Jan. 29, 2026
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    Getty Images
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    Unpacking the marketing industry trends forecast for 2026

    Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

    By Marketing Dive staff • Jan. 29, 2026
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    Permission granted by Keen Decision Systems
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    Sponsored by Keen Decision Systems

    Optimizing your media mix for 2026

    What 2025 media investment trends reveal about where brands should spend in 2026.

    By Justin Jefferson, VP, Strategy & Insights • Jan. 26, 2026
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    Justin Sullivan via Getty Images
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    P&G prioritizes data, AI to tackle fragmented ‘new media reality’

    As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as an industry advantage. 

    By • Jan. 23, 2026
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    AI has changed holiday shopping: Here’s what the numbers say

    AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from Adobe.

    By • Jan. 23, 2026
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    Mario Tama via Getty Images
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    Netflix targets $3B in ad revenue while Warner Bros. deal looms

    Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

    By • Jan. 21, 2026
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    Deep Dive

    How brands can assert control as AI rewrites advertising’s playbook

    As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

    By • Jan. 20, 2026
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    Opinion

    AI is accelerating measurement theater and creating ‘ghost ships’

    “Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid them.

    By Jeffrey Kennedy • Jan. 15, 2026
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    Daphne Howland/Marketing Dive
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    How Macy’s Media Network navigates complex ‘coopetition’ with Amazon

    The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands since August. 

    By • Jan. 14, 2026
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    "Orlando vs. Atlanta" by Bama in ATL is licensed under CC BY-SA 4.0
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    Streaming widens sports marketing field: Here’s what the numbers say

    Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

    By • Jan. 9, 2026
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    Courtesy of Instacart
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    Instacart unveils clean room solution in latest bid to CPG advertisers

    Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

    By Aaron Baar • Jan. 8, 2026
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    Getty Images
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    PubMatic debuts agentic platform to address programmatic’s AI headaches

    AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy. 

    By • Jan. 5, 2026
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    Courtesy of Roku
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    Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

    As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

    By • Dec. 23, 2025
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    Horizon introduces open ad tech partnership network

    Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.

    By Aaron Baar • Dec. 22, 2025
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    Courtesy of Vizio
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    Inside Walmart Connect as retail media, CTV convergence accelerates

    Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.

    By • Dec. 18, 2025
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    Courtesy of Unilever
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    Magnum Ice Cream Company names Publicis media AOR, with AI in focus

    The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural moments. 

    By • Dec. 17, 2025
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    Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

    The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

    By • Dec. 16, 2025