How Yum’s AI factory supercharges marketing at Taco Bell and beyond

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused brands.

By Chris Kelly • Sept. 16, 2025

Dentsu grows programmatic know-how with Index Exchange, Chalice AI

The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

By Aaron Baar • Sept. 15, 2025

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Warner Bros. Discovery, Nielsen deepen measurement partnership

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.

By Peter Adams • Sept. 15, 2025

Why marketers still struggle to capitalize on in-store retail media

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several lingering barriers to growth.

By Peter Adams • Sept. 15, 2025

Holiday shoppers expect less discounts in 2025: Here’s what the numbers say

In the chase for value, consumers this season are more likely to purchase gifts via multibrand retail channels compared to brand-specific platforms.

By Sara Karlovitch • Sept. 12, 2025

Meta deepens AI focus for latest suite of brand advertiser solutions

The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

By Jessica Hammers • Sept. 11, 2025

Ralph Lauren debuts Ask Ralph AI shopping assistant on mobile app

Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete outfits.

By Aaron Baar • Sept. 11, 2025

Google grows stake in retail media advertising with Criteo partnership

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.

By Peter Adams • Sept. 11, 2025

Why DSW teamed with Epsilon to bring footwear brands to retail media

Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

By Chris Kelly • Sept. 10, 2025

More than half of consumers are wary of AI-powered search: Gartner

While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.

By Aaron Baar • Sept. 8, 2025

Keurig Dr. Pepper bets big on college football with help from Disney

Mixed reality elements from the Dr. Pepper “Fansville” episodic campaign will be integrated into live college football broadcasts on ESPN and ABC.

By Aaron Baar • Sept. 2, 2025

Circana acquires Nielsen MMM to grow measurement capabilities

The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

By Aaron Baar • Aug. 25, 2025

Walmart’s booming ad business provides ‘flexibility’ amid tariff impact

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.

By Peter Adams • Aug. 22, 2025

Marketing to American soccer fans: Here’s what the numbers say

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from The Harris Poll.

By Sara Karlovitch • Aug. 21, 2025

WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online communities.”

By Peter Adams • Aug. 19, 2025

How MLB is powering first-party data collaborations with Adobe

The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

By Chris Kelly • Updated Aug. 19, 2025

Streaming continues ad revenue gain on linear TV, study says

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

By Aaron Baar • Aug. 18, 2025

Sociable: Google expands its use of AI to detect invalid ad traffic

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

By Andrew Hutchinson • Aug. 13, 2025

DEI pushback affects LGBTQ+ marketing: Here’s what the numbers say

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

By Sara Karlovitch • Aug. 8, 2025

Loyalty programs with active communities appeal to Gen Z, study finds

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt impersonal.

By Sara Karlovitch • Aug. 8, 2025

Nielsen moves beyond impressions to outcomes with marketplace offering

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

By Aaron Baar • Aug. 4, 2025

Amazon’s ad business stays strong as CTV, DSP offerings improve

The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom. 

By Chris Kelly • Aug. 1, 2025

3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

By Chris Kelly • July 31, 2025

Kroger unifies retail media, consumer insights and loyalty marketing services

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more flexible media capabilities.

By Catherine Douglas Moran • July 30, 2025

WPP Media, Criteo partner to bring more performance to CTV advertising

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing model solution.

By Peter Adams • July 29, 2025