Inside Walmart Connect as retail media, CTV convergence accelerates

Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising powerhouse.

By Chris Kelly • Dec. 18, 2025

Magnum Ice Cream Company names Publicis media AOR, with AI in focus

The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural moments. 

By Peter Adams • Dec. 17, 2025

Explore the Trendline➔

Multichannel Optimization

There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.

By Marketing Dive staff

Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering “seriously flawed and manipulated.”

By Chris Kelly • Dec. 16, 2025

WPP Media enriches influencer offering with YouTube creator data deal

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.

By Peter Adams • Dec. 15, 2025

The Black Friday trends that will shape retail strategy in 2026

Holiday shopping has become a multi-week value season. Here’s what retailers should learn from 2025.

By The Talon.One team • Dec. 15, 2025

Is your brand overlooking the value of convenience retail media?

Every day, millions of Americans stop to fuel up their cars—grabbing coffee, snacks or essentials on the go.

Dec. 15, 2025

Pinterest expands into CTV advertising with TvScientific acquisition

This is the first time Pinterest has wedded its intent-based audience data with a CTV engine, pointing to the growing importance of cross-screen capabilities. 

By Peter Adams • Dec. 12, 2025

Will 2026 be more volatile for marketing? Here’s what the numbers say

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to Forrester.

By Sara Karlovitch • Dec. 12, 2025

Advertising growth resilient in face of tariff, AI disruption: report

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.

By Peter Adams • Dec. 8, 2025

Activating the long tail: a digital-first strategy for SMB customer acquisition

Digital-first customer hubs show how SMBs can fuel faster growth when data and action connect.

By Kunal Shah, Kajal Narasimha and Mrugesh Agarwala • Dec. 8, 2025

Consumers in 2026 will be full of paradoxes, predicts Dentsu

As consumers increasingly turn to AI, there has been a resurgence of interest in traditional values and living.

By Sara Karlovitch • Dec. 4, 2025

Omnicom outlines new agency structure as IPG deal sharpens AI, data focus

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.

By Peter Adams • Dec. 1, 2025

Winners and losers of Black Friday 2025

Online discounts were flat year over year. However, some retailers won with exclusive giveaways that enticed customers into stores.

By Dani James • Nov. 29, 2025

Omnicom-IPG deal closes as agencies chase scale to revive growth

The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing. 

By Peter Adams • Nov. 24, 2025

Gap ties viral marketing to retail results as Gen Z relevance rises

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.

By Peter Adams • Nov. 21, 2025

The CMO-CFO relationship: Here’s what the numbers say

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new research.

By Sara Karlovitch • Nov. 21, 2025

Creator ad spend to reach $37B as marketers turn to AI for scale: IAB

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the creator space, concerns remain.

By Aaron Baar • Nov. 20, 2025

How Danone optimizes creator-driven ads as investment surges

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.

By Chris Kelly • Nov. 20, 2025

CMOs see support for brand building fade while ROI scrutiny rises: NIQ

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a divided climate.

By Peter Adams • Nov. 19, 2025

Value tops shoppers’ wish lists this holiday season in new survey

Gen Z is the most likely to shop in physical stores this season, at a rate of 91%, according to new data from Mastercard. 

By Sara Karlovitch • Nov. 19, 2025

PubMatic touts AI’s role in stronger-than-expected Q3 earnings

In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing campaigns.

By Aaron Baar • Nov. 17, 2025

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

By Chris Kelly • Nov. 17, 2025

Gartner: AI agents fail to ease CMO pain amid need for deeper shifts

Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational changes needed to deliver results.

By Peter Adams • Nov. 17, 2025

Owning the moment: How brands can win the 2026 World Cup with real-time, data-driven activation

Turn every World Cup goal into a brand moment that drives emotion, loyalty and action.

Nov. 17, 2025

What supply chain leaders need to know about upskilling and reskilling

The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies need a highly skilled team to keep pace.

Nov. 17, 2025