Social Media

  • Unrivaled basketball game
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    Permission granted by Unrivaled
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    How Unrivaled built brand partnerships that are more than logo slaps

    Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.

    By • May 12, 2025
  • DEI, Fisher Phillips, Latham & Watkins
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    James Sullivan via Getty Images
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    Meta touts complementary powers of video, AI in overture to brands

    At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.

    By • May 9, 2025
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Meta ads recommendations
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    Retrieved from Meta on May 02, 2025
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    Sociable: Meta offers tips for advertisers based on latest engagement trends

    The Facebook and Instagram owner breaks down five key insights and how to apply them to advertising efforts.

    By Andrew Hutchinson • May 8, 2025
  • Snap NewFronts imagery
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    Courtesy of Snap
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    Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

    At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.

    By Aaron Baar • May 8, 2025
  • Mountain Dew imagery for it's logo refresh and rollout
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    Courtesy of PepsiCo
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    Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

    The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

    By • May 8, 2025
  • Participants holding signs in support of TikTok outside the U.S. Capitol Building.
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    Anna Moneymaker / Staff via Getty Images
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    TikTok reassures brands on future as advertising ambitions broaden

    Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.

    By • May 7, 2025
  • A group of presenters appear on stage for Amazon's first upfront presentation in 2024.
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    Slaven Vlasic via Getty Images
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    Deep Dive

    5 years of media evolution provide few answers to brands’ chaotic 2025

    Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. 

    By , • May 6, 2025
  • Some of QVC's Q50 members posed together in 2024.
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    Courtesy of QVC
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    Why QVC is targeting Gen X with a TikTok livestream shopping event

    The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.

    By • May 6, 2025
  • Brawny Man
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    Courtesy of Georgia-Pacific
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    Brawny brings back the Brawny Man for brand refresh

    A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook.

    By • May 5, 2025
  • X logo
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    Retrieved from X on January 11, 2024
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    Sociable: X offers new tips to help brands avoid common posting mistakes

    The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content.

    By Andrew Hutchinson • May 1, 2025
  • Joe Jonas for Heineken
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    Courtesy of Heineken
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    Heineken promotes a world without social media with creators, Joe Jonas

    “Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.

    By Aaron Baar • May 1, 2025
  • Meta's logo outside of the company's headquarters
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    Justin Sullivan via Getty Images
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    Meta’s ad biz stays strong but economic, regulatory uncertainty looms

    Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.

    By • May 1, 2025
  • Alix Earle poses for Pantene
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    Courtesy of Pantene
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    Pantene turns Alix Earle’s viral TikTok post into collection, campaign

    The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower. 

    By • May 1, 2025
  • In-game graphics on a Chipotle Roblox activation
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    Courtesy of Chipotle
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    Chipotle brings trading card mania to Roblox with new experience

    Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.

    By • April 29, 2025
  • 7-Eleven festival partnership mixtape art
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    Courtesy of 7-Eleven
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    7-Eleven teams with Live Nation for nostalgic music festival activations

    Immersive, social-first activations are intended to be reminiscent of in-store experiences as the chain works to connect with consumers around culture.

    By • April 28, 2025
  • Threads ad example
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    Courtesy of Meta
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    Column

    Sociable: Threads ads expand to all Meta advertisers

    After initial testing with brands like Wendy’s, access to Threads ads is now widely available. 

    By Andrew Hutchinson • April 24, 2025
  • Pete Davidson for an Axe ad
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    Courtesy of Axe
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    Axe leans on Pete Davidson’s wisdom to help men level up their rizz

    The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

    By • April 23, 2025
  • Hotels.com mascot Bellboy, a cartoonish hotel desk bell, stands against a red background
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    Permission granted by Hotels.com
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    Hotels.com returns to mascot-focused marketing with Bellboy character

    The anthropomorphic hotel desk bell promotes savings in a new campaign spanning Instagram, TikTok, YouTube and the brand’s website and app.

    By • April 22, 2025
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snap names first CMO in 2 years in lead-up to advertising showcase

    Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.

    By • April 17, 2025
  • CoComelon imagery for its "CoComelon Can Help" campaign.
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    Courtesy of CoComelon
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    Kids entertainment brand CoComelon lends a hand in first brand campaign

    “CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

    By • April 17, 2025
  • A woman holds a phone displaying social media apps.
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    Roni Bintang via Getty Images
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    IAB: As brands diversify ad spend, midsize media firms grow fastest

    The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses. 

    By • April 17, 2025
  • Garage Beer Brewmite campaign
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    Retrieved from Garage Beer on April 15, 2025
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    Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign

    The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

    By • April 16, 2025
  • Mentos in Fortnite
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    Permission granted by Mentos
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    Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite

    To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

    By • April 16, 2025
  • A man on a toilet in a Dude Wipes ad
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    Courtesy of Dude Wipes
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    Q&A

    How Dude Wipes cleans up with poop humor as its marketing evolves

    CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

    By • April 15, 2025
  • An app screenshot of an international Levi's BeReal campaign is composited on a mobile phone screen being held by a hand.
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    Photo illustration: BeReal; Getty Images

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    BeReal launches US advertising platform led by former TikTok exec

    Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.

    By • April 10, 2025