Social Media


  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell

    Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

    By Aaron Baar • Oct. 10, 2024
  • Duracell Global Chief Marketing Officer Ramon Velutini during an AWNY panel
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    Courtesy of Advertising Week New York
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    Duracell CMO’s lessons for bringing low-interest brands into culture

    Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.

    By Oct. 9, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By Updated 5 hours ago
  • Snapchat Phantom House
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    Courtesy of Snapchat
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    Snapchat brings back Phantom House series with Maybelline, State Farm

    The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

    By Aaron Baar • Oct. 3, 2024
  • An image of a music festival.
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    Courtesy of Anheuser-Busch InBev
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    How Corona found success with YouTube Shorts

    The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

    By Oct. 3, 2024
  • Man and woman sitting next to each other on stage during a panel at IAB's Connected Commerce Summit
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    Peyton Bigora/Marketing Dive
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    5 ways grocers can master shoppable video, connected TV

    Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

    By Peyton Bigora • Oct. 2, 2024
  • Shake Shack food with Worth It tagline
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    Retrieved from Shake Shack on October 01, 2024
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    Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads

    Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability. 

    By Oct. 1, 2024
  • DOJ TikTok COPPA lawsuit for children privacy violations
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    Michael M. Santiago via Getty Images
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    Forrester: Online ad tolerance rises while trust remains low

    Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.

    By Sept. 26, 2024
  • A virtual influencer appears before a Pacsun store
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    Courtesy of Pacsun
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    Virtual influencers gain traction

    The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.

    By Tatiana Walk-Morris • Sept. 26, 2024
  • Firehouse Subs hot sauce bar
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    Courtesy of Firehouse Subs
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    Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

    The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.

    By Aaron Baar • Sept. 25, 2024
  • TikTok Search Ads
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    Retrieved from TikTok on August 23, 2023
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    Column

    Sociable: TikTok updates search ads with keyword targeting

    According to TikTok, 23% of users search for something within 30 seconds of opening the app. 

    By Andrew Hutchinson • Sept. 25, 2024
  • Hi-Chew's new Chewbie Mascot waves against a blue background.
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    Courtesy of Hi-Chew
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    Hi-Chew introduces new mascot Chewbie to expand US presence

    The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”

    By Sept. 24, 2024
  • Joey Chestnut for Chili's
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    Courtesy of Chili's Grill & Bar
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    Chili’s challenges Joey Chestnut to an eating contest on X

    The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.

    By Aaron Baar • Sept. 19, 2024
  • A Chipotle quesadilla
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    Courtesy of Chipotle Mexican Grill
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    Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas

    As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

    By Sept. 19, 2024
  • A mock-up of a factory in an ad for Suntory's -196 beverage
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    Courtesy of Suntory
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    Suntory juices up US canned cocktail launch with Japanese-style ad

    The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

    By Sept. 18, 2024
  • Gabby Windey appears in Flamin' Hot's “Cheat on Flamin’ Hot Cheetos" campaign
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    Courtesy of Frito-Lay North America
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    Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos

    A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

    By Sept. 17, 2024
  • Megan Stalter is the 'Sinfluencer' for E.l.f. Skin's latest campaign
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    Courtesy of E.l.f. Skin
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    E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

    “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.

    By Sept. 16, 2024
  • Two food delivery cars and their drivers parked outside of a suburban home
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    Permission granted by PepsiCo Beverages North America
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    Pepsi chases pizza deliveries in a sports car to push pairing power

    A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.

    By Sept. 12, 2024
  • A human hand holding a black block displaying the letter "x"
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    Dan Kitwood via Getty Images
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    Former Hyundai CMO named X’s global head of marketing

    Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.

    By Sept. 10, 2024
  • Target mascot Bullseye, the bull terrier, pushes a shopping car in one of the store's aisles.
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    Permission granted by Target
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    How Target is courting pet owners with a collection designed by ‘fur-fluencers’

    A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.

    By Updated Sept. 9, 2024
  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Deep Dive

    ‘The year of implementation’: How marketers are leveraging AI on mobile

    While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.

    By Sept. 5, 2024
  • A person holds a smartphone in a Pizza Hut
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    Courtesy of Pizza Hut
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    Pizza Hut turns TikTok content into real-world currency for My Box promo

    Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food. 

    By Aaron Baar • Sept. 5, 2024
  • Musician Charlotte Rose Benjamin applies makeup in an E.l.f. video
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics bows entertainment brand with original album release

    The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.

    By Sept. 4, 2024
  • Maybelline cosmetics on display
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    Roy Rochlin/Getty Images via Getty Images
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    ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

    The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.

    By Sept. 3, 2024
  • NFL player Saquon Barkley serves food at an Applebee's
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    Courtesy of Applebee's
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    Q&A

    Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

    Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.

    By Sept. 3, 2024