Sociable: Big tech players emerge as likely partner for TikTok US

Oracle, Microsoft and Amazon are among those looking at partnering with the app.

By Andrew Hutchinson • Feb. 11, 2025

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

By Peter Adams , Chris Kelly • Feb. 10, 2025

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Super Bowl LIX: Analyzing the game’s advertising and engagement data

The big game's ads, broken down by key stats reflecting cost, reach, performance and more.

By Sara Karlovitch • Feb. 10, 2025

NYX teams with DraftKings for Super Bowl LIX predictions game

Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes.

By Jessica Deyo • Feb. 6, 2025

Kia counterprograms Super Bowl with mobile game

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

By Aaron Baar • Feb. 6, 2025

As Super Bowl’s cultural cachet grows, brands look beyond in-game ads

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.

By Chris Kelly • Feb. 6, 2025

Oreo hypes Post Malone cookie drop with new Snapchat ad format

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

By Peter Adams • Feb. 5, 2025

Sociable: Will Elon Musk’s growing political ambitions help or hurt X?

As Musk digs deeper into politics, a number of big brands are looking to resume their ad spend on X.

By Andrew Hutchinson • Feb. 4, 2025

McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake

In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle.

By Peter Adams • Feb. 4, 2025

Bliss takes on ‘Sephora kids’ in a bid for elder millennials, Gen X

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a video spot and skincare kit.

By Jessica Deyo • Feb. 4, 2025

Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play

A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.

By Peter Adams • Feb. 3, 2025

Inside the marketing industry trends to follow in 2025

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the industry is headed.

By Marketing Dive staff • Jan. 31, 2025

Chipotle connects SMS, social to celebrate Super Bowl ‘extras’

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.”

By Aaron Baar • Jan. 30, 2025

Meta’s AI tools attract more advertisers as tech enters ‘defining’ year

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its Advantage+ ad products.

By Peter Adams • Jan. 30, 2025

How E.l.f. balances entertainment, purpose to tap into a TikTok trend

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte makeup products. 

By Chris Kelly • Jan. 28, 2025

Sociable: Meta launches initial test of ads on Threads

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

By Andrew Hutchinson • Jan. 27, 2025

Kind embraces Gen Z trend bed rotting in new campaign

One of Dictionary.com’s 2024 new words, bed rotting — laying in bed during the day — has been embraced by younger consumers as a form of self-care.

By Sara Karlovitch • Jan. 24, 2025

NYX blends music and makeup for TikTok-focused mixtape

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

By Jessica Deyo • Jan. 23, 2025

How Dogfish Head uses social-first marketing as craft beer tides change

The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a new light IPA.

By Chris Kelly • Jan. 23, 2025

Sociable: Timeline of TikTok’s US ban and what comes next

The latest wrinkle — but surely not the last — in the saga is President Trump’s executive order holding off enforcement of a sell-off bill for 75 days. 

By Andrew Hutchinson • Jan. 21, 2025

Sociable: TikTok is available in the US again after Trump’s assurances

TikTok is working after going dark for about 20 hours, although it cannot currently be downloaded by new users. 

By Andrew Hutchinson • Jan. 19, 2025

Sociable: Supreme Court upholds TikTok sell-off bill in the US

A statement issued by TikTok after the ruling was announced points to the app going dark on Sunday unless the Biden administration steps in. 

By Andrew Hutchinson • Jan. 18, 2025

Sociable: Assessing possible outcomes for TikTok in its final days in the US

According to reports, the Biden team is now looking to keep the app running and won’t enforce the ban set to go into effect on Sunday. 

By Andrew Hutchinson • Jan. 17, 2025

Marketing to social media users in 2025: Here’s what the numbers say

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.

By Sara Karlovitch • Jan. 17, 2025

Oreo plays on lore behind its brand name with web audio challenge

“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.

By Peter Adams • Jan. 16, 2025