Social Media
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Justin Sullivan/Staff via Getty Images
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
By Aaron Baar • Oct. 10, 2024 -
Courtesy of Advertising Week New York
Duracell CMO’s lessons for bringing low-interest brands into culture
Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.
By Chris Kelly • Oct. 9, 2024 -
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FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of McDonald's
McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push
The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.
By Chris Kelly • Updated 5 hours ago -
Courtesy of Snapchat
Snapchat brings back Phantom House series with Maybelline, State Farm
The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”
By Aaron Baar • Oct. 3, 2024 -
Courtesy of Anheuser-Busch InBev
How Corona found success with YouTube Shorts
The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.
By Sara Karlovitch • Oct. 3, 2024 -
Peyton Bigora/Marketing Dive
5 ways grocers can master shoppable video, connected TV
Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.
By Peyton Bigora • Oct. 2, 2024 -
Retrieved from Shake Shack on October 01, 2024
Shake Shack touts premium ingredients in multichannel ‘Worth It’ ads
Commercials that leverage slow-motion footage and a voice-over about how the chain lives up to the hype arrive as competitors focus on affordability.
By Jessica Deyo • Oct. 1, 2024 -
Michael M. Santiago via Getty Images
Forrester: Online ad tolerance rises while trust remains low
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
By Peter Adams • Sept. 26, 2024 -
Courtesy of Pacsun
Virtual influencers gain traction
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
By Tatiana Walk-Morris • Sept. 26, 2024 -
Courtesy of Firehouse Subs
Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign
The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year.
By Aaron Baar • Sept. 25, 2024 -
Retrieved from TikTok on August 23, 2023
ColumnSociable: TikTok updates search ads with keyword targeting
According to TikTok, 23% of users search for something within 30 seconds of opening the app.
By Andrew Hutchinson • Sept. 25, 2024 -
Courtesy of Hi-Chew
Hi-Chew introduces new mascot Chewbie to expand US presence
The character is part of a marketing push that includes digital, social and in-person activations, with Chewbie causing mayhem on “Jimmy Kimmel Live!”
By Sara Karlovitch • Sept. 24, 2024 -
Courtesy of Chili's Grill & Bar
Chili’s challenges Joey Chestnut to an eating contest on X
The restaurant chain is leaning into the embattled platform to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.
By Aaron Baar • Sept. 19, 2024 -
Courtesy of Chipotle Mexican Grill
Chipotle plans digital scavenger hunt to dole out $1M in free quesadillas
As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.
By Jessica Deyo • Sept. 19, 2024 -
Courtesy of Suntory
Suntory juices up US canned cocktail launch with Japanese-style ad
The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.
By Sara Karlovitch • Sept. 18, 2024 -
Courtesy of Frito-Lay North America
Frito-Lay’s burner phones encourage fans to cheat on Flamin’ Hot Cheetos
A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.
By Peter Adams • Sept. 17, 2024 -
Courtesy of E.l.f. Skin
E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet
“Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.
By Chris Kelly • Sept. 16, 2024 -
Permission granted by PepsiCo Beverages North America
Pepsi chases pizza deliveries in a sports car to push pairing power
A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.
By Sara Karlovitch • Sept. 12, 2024 -
Dan Kitwood via Getty Images
Former Hyundai CMO named X’s global head of marketing
Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.
By Peter Adams • Sept. 10, 2024 -
Permission granted by Target
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
A collection of goods tailored to furry friends is complemented by the retailer’s first reality TV-styled social content and national ads starring mascot Bullseye.
By Peter Adams • Updated Sept. 9, 2024 -
Courtesy of Apple
Deep Dive‘The year of implementation’: How marketers are leveraging AI on mobile
While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remains around regulation and brand safety.
By Jessica Deyo • Sept. 5, 2024 -
Courtesy of Pizza Hut
Pizza Hut turns TikTok content into real-world currency for My Box promo
Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food.
By Aaron Baar • Sept. 5, 2024 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics bows entertainment brand with original album release
The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.
By Peter Adams • Sept. 4, 2024 -
Roy Rochlin/Getty Images via Getty Images
‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing
The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.
By Peter Adams • Sept. 3, 2024 -
Courtesy of Applebee's
Q&AApplebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.
By Chris Kelly • Sept. 3, 2024
