TikTok parks on gas station screens around US as part of GSTV deal

Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

By Peter Adams • June 9, 2023

Degree crashes onto social media to encourage testing limits

A new campaign stars influencers like wheelchair athlete Aaron “Wheelz” Fotheringham and features safety equipment emblazoned with branding.

By Sara Karlovitch • June 9, 2023

Inside BIC’s sales-boosting social media play with ‘Vanderpump Rules’

A witty collaboration with cast member Ariana Madix set the highest social media engagement for BIC’s razor division within the past two years.

By Jessica Deyo • June 8, 2023

Pinterest launches next stage of data clean rooms trial with Wayfair

A clean room partnership with LiveRamp is a means to counter the loss of insights as a result of Apple’s iOS 14 update and other privacy measures.

By Andrew Hutchinson • June 8, 2023

Coke links with League of Legends developer on latest flavor experiment

A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes. 

By Peter Adams • June 7, 2023

McDonald’s brings back Grimace for birthday party nostalgia

The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

By Chris Kelly • June 6, 2023

Twitter’s ad revenue continues decline under Musk

A new internal report shows that Twitter's ad intake has continued to slide since March, the New York Times reported.

By Andrew Hutchinson • June 5, 2023

How luxury brands can drive results for paid ads on LinkedIn

New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.

By Sara Karlovitch • June 5, 2023

Twitter loses two executives in charge of trust and safety

The departure of the execs, who worked to assure marketers that Twitter is a safe place for brands, highlights the platform’s ongoing internal challenges.

By Andrew Hutchinson • June 2, 2023

How legacy beauty brands are aging down to reach Gen Z

Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

By Jessica Deyo • June 2, 2023

Verizon-owned Visible launches Pride Month game show ‘No Straight Answers’

The ‘70s-inspired game show will stream on TikTok, Instagram and YouTube and challenges two teams to games like “LGBTQ&A” and “Slang Slam.”

By Aaron Baar • June 1, 2023

Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

By Jessica Deyo • June 1, 2023

Heinz honors ‘irrational’ fan love in first unified global brand platform

Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

By Peter Adams • June 1, 2023

Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

"Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

By Chris Kelly • June 1, 2023

LinkedIn emphasizes the power of networking in global push

Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company.

By Sara Karlovitch • May 30, 2023

How Cashmere’s blend of culture and data is winning clients

Recent AOR appointments from Marriott Bonvoy and Dave & Buster’s demonstrate how the agency’s approach is resonating at a fraught time for brand messaging.

By Peter Adams • Updated May 26, 2023

Invisalign rejects the hassle of braces for creator-led social media push

“Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

By Aaron Baar • May 25, 2023

Meta makes it easier to apply deals in-feed for Facebook

The new promotional ads format enables users to click an ad to automatically claim an offer and be notified before the deal ends.

By Jessica Deyo • May 22, 2023

Ads represent more than two-thirds of $500B mobile app economy, report finds

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

By Aaron Baar • May 18, 2023

L.L. Bean ditched social media for May — here’s how it’s going so far

For Mental Health Awareness Month, the retailer vowed to avoid posting on social and instead focus on nature, challenging consumers to do the same.

By Jessica Deyo • May 18, 2023

LeBron James joins Taco Bell’s fight to liberate ‘Taco Tuesday’

The basketball star is featured in a new 30-second ad, "Taco Bleep," that censors him every time he tries to say the trademarked phrase.

By Peter Adams • Updated May 22, 2023

NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO

A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15.

By Peter Adams • Updated May 12, 2023

Meta bets its advertising scale can differentiate new generative AI tools

DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.

By Peter Adams • May 11, 2023

Miller High Life, Planters nod to dive bars and ballparks in co-branded push

The two brands are addressing their likely pairing in community spaces through a QR code giveaway and limited-edition merchandise.

By Sara Karlovitch • May 10, 2023

Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

By Peter Adams • May 10, 2023