Social Media

  • Image attribution tooltip
    Courtesy of Taco Bell

    Taco Bell crowdsources fan ideas for time-loop Nacho Fries ad

    The latest promotion for the limited-run menu item takes a unique approach in tapping Twitter to steer the spot's creative direction.

    By Jan. 20, 2022
  • Image attribution tooltip
    Bethany Clarke via Getty Images

    Twitter users tire of 'sea of same' from brands, report finds

    Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve.

    By Nina Lentini • Jan. 20, 2022
  • Trendline

    Influencer Marketing

    Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

    By Marketing Dive staff
  • Image attribution tooltip
    Retrieved from Samsung Electronics America on January 14, 2022

    As events again go virtual, marketing takeaways from a timely metaverse activation

    Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns.

    By Jan. 19, 2022
  • Image attribution tooltip
    Courtesy of Marriott International, Inc.

    Marriott seeks TikTok creators to drive content around loyalty program

    Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.

    By Nina Lentini • Jan. 18, 2022
  • Image attribution tooltip
    Courtesy of SmileDirectClub

    SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content

    The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.

    By Robert Williams • Jan. 13, 2022
  • Image attribution tooltip
    LeoPatrizi via Getty Images

    Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

    Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

    By Jan. 13, 2022
  • Image attribution tooltip
    Retrieved from Piqsels.

    The long and short of it: understanding video options in a fragmented world

    While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris.

    By Patrick Harris • Jan. 13, 2022
  • Image attribution tooltip
    Leon Neal via Getty Images

    Twitter invests in Aleph Group to support digital ad expertise globally

    Aleph is building an education tech platform for digital advertising with the goal of training more than 50,000 professionals in 90 countries on five continents.

    By Nina Lentini • Jan. 12, 2022
  • Image attribution tooltip
    Dia Dipasupil via Getty Images
    Deep Dive

    Looking ahead: 9 trends that will steer marketing in 2022

    Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers.

    By , , Jan. 11, 2022
  • Image attribution tooltip
    Courtesy of LinkedIn

    Cameo poised for bigger role in brands' 2022 social strategy

    Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.

    By Robert Williams • Jan. 6, 2022
  • Image attribution tooltip
    Tero Vesalainen via Getty Images

    Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

    Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

    By Jan. 6, 2022
  • Image attribution tooltip
    Courtesy of Yahoo

    Yahoo builds out shoppable ad tech with MikMak deal

    Along with providing access to first-party data, the deal lets CPG advertisers offer a multi-retailer checkout experience directly from ads on Yahoo sites.

    By Jan. 6, 2022
  • Image attribution tooltip
    Courtesy of Frito-Lay

    Frito-Lay and Rick Astley renounce New Year's deprivations

    Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up."

    By Nina Lentini • Jan. 5, 2022
  • Image attribution tooltip
    Drew Angerer via Getty Images

    TikTok dethrones Google as most-visited website

    The social video app hit the 1 billion user mark in September and is forecast to reach 1.5 billion monthly active users toward the end of 2022.

    By Dec. 23, 2021
  • Image attribution tooltip
    Courtesy of Walmart

    Retailers tailor holiday paid social to Gen Z, with YouTube grabbing biggest spend

    The findings show Gen Z wields growing purchasing power and is more comfortable buying through apps like YouTube and Instagram as social commerce booms.

    By Dec. 23, 2021
  • Image attribution tooltip
    Courtesy of Triller

    Triller merges with SeaChange to extend reach into OTT media

    Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.

    By Nina Lentini • Dec. 23, 2021
  • Image attribution tooltip
    Courtesy of Virtual Brand Group

    Forever 21's metaverse venture lets Roblox users customize virtual fashion stores

    Players and fashion influencers can design, own and manage stores as they try to become the "top shop."

    By Nina Lentini • Dec. 20, 2021
  • Image attribution tooltip
    Drew Angerer via Getty Images

    Jif, Gap highlighted in TikTok's review of 2021

    The year-end review can help marketers understand what resonates with users and potentially attract more activity on the app as they prepare 2022 plans.

    By Dec. 16, 2021
  • Image attribution tooltip
    Courtesy of E.l.f. Cosmetics

    E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

    Breaking with the app's snackable focus, "Big Mood, Big City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

    By Dec. 15, 2021
  • Image attribution tooltip
    Courtesy of TalkShopLive

    Walmart teams with TalkShopLive as social commerce ramp up continues

    Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

    By Dec. 14, 2021
  • Image attribution tooltip
    Sean Gallup via Getty Images

    81% of marketers see brand values gain influence over ad buying, study finds

    Companies put a larger premium on causes like anti-racism in their media partnerships, but still come under fire for choosy brand safety practices.

    By Dec. 10, 2021
  • Image attribution tooltip
    Courtesy of General Mills

    5 campaigns that leveled up mobile tech in 2021

    With interest in the metaverse growing, brands from Reebok to Reese's Puffs ventured into virtual worlds.

    By Robert Williams • Dec. 9, 2021
  • Image attribution tooltip
    Courtesy of Meta

    Facebook debuts suite of fresh tools to woo creators

    A new professional mode and upgraded livestreaming features arrive as the Meta-owned social network places a greater emphasis on creators.

    By Dec. 9, 2021
  • Image attribution tooltip
    Courtesy of Coca-Cola

    Coca-Cola spotlights BIPOC creators with TikTok debut

    Teaming with singer Khalid and dancer Jalaiah Harmon, the beverage giant is using a "bottoms-up approach" to highlight what young consumers say is cool.

    By Nina Lentini • Dec. 9, 2021
  • Image attribution tooltip
    Courtesy of Popeyes
    Deep Dive

    9 campaigns that struck a chord in 2021

    Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.

    By , , , Dec. 7, 2021