Social Media

  • A red billboard reading LVII Meanz 57.
    Image attribution tooltip
    Courtesy of Heinz

    Heinz says it’s time to ditch Roman numerals for Super Bowl 57

    “LVII Meanz 57” is meant to play off the brand’s ketchup packaging, which has for over 100 years boasted a trademarked number 57 on its label.

    By Jan. 27, 2023
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images

    Snap makes latest exec appointment in monetization chase

    Ty Ahmad-Taylor comes from Meta and will serve as vice president of organic growth and product marketing during a pivotal period for the company.

    By Aaron Baar • Jan. 26, 2023
  • TikTok app
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    Drew Angerer / Staff via Getty Images

    What TikTok’s shifting US presence means for social media

    Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications.

    By Jan. 26, 2023
  • A picture of an A&W located at a gas station.
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    Permission granted by A&W

    A&W addresses mascot’s ‘polarizing’ lack of pants in riff on M&M’s uproar

    The brand shared a statement phrased similarly to one from the confectionary marketer earlier this week announcing a hiatus for its spokescandies.

    By Jan. 25, 2023
  • A man in a Dogfish Head Jersey and red helmet play a Game of Electric Football.
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    Courtesy of Dogfish Head

    Dogfish Head’s budget big game ad showcases electric football

    The craft brewer spent only $7,000 on a hyper-local ad to promote its role as the official beer of the Electric Football World Championship.

    By Jan. 25, 2023
  • Martha Stewart in a campaign image for Oreo promoting its Oreoverse metaverse activation.
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    Courtesy of Oreo

    Martha Stewart makes metaverse debut with Oreo

    The celebrity chef and DIY homemaker will document her journey through the Oreoverse with a livestream on Facebook and Instagram.

    By Jan. 24, 2023
  • Campaign image for Gatorade Fast Twitch's Super Bowl ticket giveaway challenge
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    Courtesy of The Gatorade Company

    Gatorade marks Fast Twitch rollout with big game giveaway

    To enter, consumers must post a video of themselves on TikTok or Instagram that shows what their pre-game stadium run-through would look like.

    By Jan. 23, 2023
  • Youtube billboard saying "More than just viewers."
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    Sean Gallup / Staff via Getty Images

    YouTube reclaims VidCon title sponsorship, replacing TikTok

    The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor.

    By Jan. 19, 2023
  • A beauty area with Clinique products and mirrors for customers to try on products.
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    Courtesy of Clinique

    How technology changes the way beauty brands interact with consumers

    During an NRF Big Show panel, execs from Estée Lauder and Macy’s discussed how data, artificial intelligence and TikTok are influencing customer behavior. 

    By Jan. 19, 2023
  • Person walks past grocery store
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    Spencer Platt / Staff via Getty Images
    Deep Dive

    9 marketing trends to watch as 2023 tests transformation bets

    Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

    By , , Jan. 18, 2023
  • Hollister, Social Tourist
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    Courtesy of Hollister

    How Hollister and Forever 21 manage long-term creator relationships

    Execs at NRF’s Big Show discussed creators’ growing influence, including through new standalone brands like Social Tourist, while acknowledging ongoing measurement challenges.

    By Jan. 17, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
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    Justin Sullivan via Getty Images

    Meta adds additional ad targeting restrictions for teen users

    Gender can no longer be used for targeting, though age and location are still fair game, while teens have more power to control which types of ads they see.

    By Aaron Baar • Jan. 12, 2023
  • Creator Karen X Cheng shows off 3D art in a McDonald's ad
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    Courtesy of McDonald's

    McDonald’s ‘tech-forward’ Lunar New Year push features AI-powered ad

    In collaboration with creator Karen X Cheng, the fast food giant is returning to the metaverse and releasing an AR filter on Instagram.

    By Jan. 12, 2023
  • Instagram UI update
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    Courtesy of Instagram

    What Instagram’s Shop tab removal means for social media

    Ditching the shopping shortcut sees the platform pull back as rival TikTok doubles down on its end-to-end strategy.

    By Jan. 12, 2023
  • Blue infinity sign Meta logo on a billboard.
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    Justin Sullivan / Staff via Getty Images

    Meta implements new system for addressing algorithmic ads bias

    VRS marks the first time the company’s advertising falls under direct court oversight and could be a wake-up call for others using algorithms to target ads.

    By Jan. 10, 2023
  • A Chipotle restaurant branded with the name Freepotle
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    Courtesy of Chipotle Mexican Grill

    Chipotle rolls out ‘Freepotle’ rewards with TikTok, Instagram prize wheel

    The promise of free food offers throughout 2023 is positioned as an alternative to subscription programs that have proliferated at competitors like Taco Bell.

    By Jan. 9, 2023
  • A trio of animated anthropomorphic characters -- from left to right, a bear, a dog and a rabbit -- pose in front of a Mercedes-Benz vehicle.
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    Permission granted by Mercedes-Benz

    Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

    A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.

    By Jan. 6, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Meta, IRI team up to integrate in-store data with social ads

    IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

    By Jan. 5, 2023
  • A package of peanut butter M&M's features the brand's three female mascots flipped upside down.
    Image attribution tooltip
    Permission granted by Mars, Incorporated

    M&M’s unites female spokescandies to celebrate women bucking convention

    Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

    By Jan. 5, 2023
  • A bottle of Nature Made vitamins with text reading "Cheers to happy, healthy starts" as part of Nature Made's "The Start of Something Great" campaign.
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    Courtesy of Nature Made

    Nature Made rejects age-old wellness ploys for New Year’s push

    The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers. 

    By Jan. 4, 2023
  • A picture of a Chipotle with a pickup lane.
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    Courtesy of Chipotle

    Chipotle targets Gen Z with wellness Snapchat Lens, menu items

    To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.

    By Aaron Baar • Jan. 3, 2023
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
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    Justin Sullivan / Staff via Getty Images

    App installs continue to grow despite digital slowdown, report finds

    In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

    By Aaron Baar • Dec. 22, 2022
  • Gordon Ramsay in chef's attire sitting behind a box of Triscuit crackers.
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    Permission granted by Triscuit

    Triscuit embraces its unapologetic side with Gordon Ramsay

    The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

    By Dec. 22, 2022
  • Money moving through cyberspace.
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    Viorika via Getty Images

    Social media top beneficiary as economy forces ad budgets to shift

    Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

    By Aaron Baar • Dec. 22, 2022
  • A football stadium with lights on the field.
    Image attribution tooltip
    FotografieLink via Getty Images

    YouTube secures NFL Sunday Ticket to shore up streaming position

    The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming.

    By Updated Dec. 22, 2022