Social Media

  • Home Depot's 2025 holiday campaign imagery showcasing a young boy decorating a Christmas tree.
    Image attribution tooltip
    Courtesy of Home Depot
    Image attribution tooltip

    Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

    “The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

    By • Nov. 10, 2025
  • A large outdoor sign features Meta's blue infinity loop logo on a white background above the company name "Meta" and the address, "1 Hacker Way." The sign sits on a curved concrete base in a landscaped area with mulch and dirt.
    Image attribution tooltip
    Alamy
    Image attribution tooltip
    Column

    Sociable: Documents show Meta earns billions from scam ads, Reuters reports

    Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by Reuters.

    By Andrew Hutchinson • Nov. 6, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • An interface for Chewy Storefronts, featuring Cody Taurus and his dog.
    Image attribution tooltip
    Courtesy of Chewy
    Image attribution tooltip

    Chewy ramps up creator storefronts ahead of holiday season

    More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

    By • Nov. 6, 2025
  • Snapchat Perplexity
    Image attribution tooltip
    Retrieved from Perplexity on November 06, 2025
    Image attribution tooltip
    Column

    Sociable: Snapchat brings Perplexity AI to inboxes

    Early next year, Snapchatters will be able to pose questions to the conversational chatbot directly in the Chat interface. 

    By Andrew Hutchinson • Nov. 6, 2025
  • 5 Gum ad video
    Image attribution tooltip
    Courtesy of 5 Gum
    Image attribution tooltip

    5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social

    The brand’s signature piece of marketing is becoming a 12-part social series developed with Energy BBDO that showcases overstimulating flavor.

    By • Nov. 5, 2025
  • Best Buy 2025 holiday campaign imagery
    Image attribution tooltip
    Retrieved from YouTube on November 03, 2025
    Image attribution tooltip

    Best Buy bets on sports, creators to serve up holiday gifting inspiration

    The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

    By • Nov. 3, 2025
  • A pedestrian walks in front of the Meta headquarters.
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Meta’s AI bets supercharge marketing efficiency — and costs

    The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased uptake. 

    By • Oct. 30, 2025
  • Target holiday 2025 campaign imagery for "Kris K. is Back"
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target brings back ‘Hot Santa,’ adds new characters to holiday push

    Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push.

    By • Oct. 30, 2025
  • P.F. Chang's campaign
    Image attribution tooltip
    Courtesy of P.F. Chang's
    Image attribution tooltip

    P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

    Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV.

    By • Oct. 29, 2025
  • A person splays on a park bench with Pringles in his mouth as ducks flock around him
    Image attribution tooltip
    Permission granted by Pringles
    Image attribution tooltip

    Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes

    The tagline, first introduced in the ‘90s, has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.

    By • Oct. 28, 2025
  • Campaign imagery for E.l.f.'s global campaign entitled “Give an e.l.f.’
    Image attribution tooltip
    Courtesy of E.l.f. Beauty
    Image attribution tooltip

    E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign

    Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”

    By • Oct. 28, 2025
  • A pair of glazed pork ribs sit on a blazing charcoal grill.
    Image attribution tooltip
    Permission granted by National Pork Board
    Image attribution tooltip

    Inside the campaign to reposition pork for Gen Z, millennial consumers

    The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

    By • Oct. 27, 2025
  • People attend Advertising Week New York 2025
    Image attribution tooltip
    Permission granted by Shutterstock for Advertising Week New York
    Image attribution tooltip

    Top takeaways from Advertising Week 2025 marketers need to know

    Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

    By , , , • Oct. 23, 2025
  • Airbnb on mobile
    Image attribution tooltip
    Courtesy of Airbnb
    Image attribution tooltip

    Airbnb continues focus on travel experiences with new social features

    Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.

    By Aaron Baar • Oct. 23, 2025
  • A group of people watch a football game in a Hellmann's ad
    Image attribution tooltip
    Courtesy of Hellmann's
    Image attribution tooltip

    How Hellmann’s covers the spread with football marketing

    Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.

    By • Oct. 20, 2025
  • LeBron James for Hennessy
    Image attribution tooltip
    Courtesy of Hennessy
    Image attribution tooltip
    Column

    Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

    Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”

    By • Oct. 17, 2025
  • The Snapchat logo is displayed on a cell phone screen.
    Image attribution tooltip
    Justin Sullivan/Staff via Getty Images
    Image attribution tooltip

    Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

    Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

    By • Oct. 16, 2025
  • Snooki for Lysol
    Image attribution tooltip
    Retrieved from Lysol on October 15, 2025
    Image attribution tooltip

    Lysol taps Snooki for social campaign promoting the ‘StinkCheck’

    The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

    By Aaron Baar • Oct. 16, 2025
  • E.l.f. You Twitch stream
    Image attribution tooltip
    Retrieved from E.l.f. on October 16, 2025
    Image attribution tooltip

    E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

    A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

    By • Oct. 16, 2025
  • An ofrenda adorned with a picture, Don Julio, flowers, candles and pan de muertos.
    Image attribution tooltip
    Courtesy of Diageo
    Image attribution tooltip

    Don Julio celebrates Día de Muertos traditions with global pop-ups

    The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta. 

    By • Oct. 15, 2025
  • A group of people stand outside a bus stop in Woolrich x Target gear
    Image attribution tooltip
    Permission granted by Target
    Image attribution tooltip

    Why Target is embracing social-first marketing for its Woolrich collab

    A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

    By • Oct. 14, 2025
  • A lit-up storefront at dusk.
    Image attribution tooltip
    Courtesy of Gap Inc.
    Image attribution tooltip

    Gap Inc. recruits micro-influencers for new affiliate program

    On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

    By Daphne Howland • Oct. 10, 2025
  • CMOs at Advertising Week New York argued that widely held beliefs about the group, including their lack of brand loyalty, are not telling the full story.
    Image attribution tooltip
    Permission granted by Shutterstock for Advertising Week New York
    Image attribution tooltip

    CMOs share what brands get wrong when marketing to Gen Z

    The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

    By • Oct. 10, 2025
  • Axe can
    Image attribution tooltip
    Courtesy of Axe
    Image attribution tooltip

    Axe’s latest swing: When TikTok absurdism meets brand design

    To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.

    By • Oct. 10, 2025
  • Several marketers sit on a stage during Advertising Week NY for a panel discussion on creator agencies.
    Image attribution tooltip

    Shutterstock for Advertising Week New York

    Image attribution tooltip

    How brand expectations for creator AORs are evolving as investment grows

    Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

    By • Oct. 8, 2025