Social Media
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Courtesy of Luna Bar
Luna Bar strategizes new era with social ads starring Jessica Alba
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
By Jessica Hammers • May 7, 2026 -
Brandon Bell via Getty Images
Target’s digital chief breaks down the retailer’s creator overhaul
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
By Peter Adams • May 6, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Lay's
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
By Peter Adams • May 5, 2026 -
Courtesy of DoorDash
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
By Chris Kelly • May 4, 2026 -
lixu via Getty Images
Meta and Google ad revenues soar thanks to AI, but big picture is blurry
Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
By Peter Adams • April 30, 2026 -
Tim Boyle via Getty Images
How Nestlé turns creator content into brand-suitable ads at scale
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
By Peter Adams • April 30, 2026 -
Courtesy of Claire's
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign
“A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
By Jessica Hammers • Updated April 30, 2026 -
Courtesy of Expedia
Expedia bets on creator-led marketing with IShowSpeed partnership
The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.
By Peter Adams • April 29, 2026 -
Permission granted by VaynerX
VaynerX’s new agency wants to help brands master the attention economy
The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.
By Peter Adams • April 27, 2026 -
Courtesy of Coca-Cola
Deep DiveHow ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
By Chris Kelly • April 27, 2026 -
Courtesy of Marc Jacobs
Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’
The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling.
By Peter Adams • April 24, 2026 -
Courtesy of Aerie
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
By Jessica Hammers • April 23, 2026 -
Getty Images
TikTok boosts measurement partnerships in play for advertiser confidence
Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.
By Sara Karlovitch • April 23, 2026 -
Permission granted by The Home Depot
Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest
Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.
By Peter Adams • April 23, 2026 -
Courtesy of Garage Beer
Deep DiveWhat marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
By Chris Kelly • April 23, 2026 -
Getty Images
Creator marketing now a ‘core media channel’ while search slows: IAB
Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.
By Peter Adams • April 20, 2026 -
Courtesy of Target
Target puts creators at forefront of Pokémon anniversary campaign
In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.
By Sara Karlovitch • April 16, 2026 -
Courtesy of Unilever
Axe rolls out World Cup date experience with TikTok sweepstakes
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
By Jessica Hammers • April 16, 2026 -
Courtesy of Amika
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
By Jessica Hammers • April 16, 2026 -
Courtesy of Pinterest
Sociable: Pinterest’s latest ad campaign encourages people to get off social media
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.
By Andrew Hutchinson • April 15, 2026 -
Courtesy of Mondelēz International
How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
By Chris Kelly • April 15, 2026 -
Courtesy of Smashburger
Smashburger hires newcomer agency Understory amid creative revamp
The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.
By Peter Adams • Updated April 13, 2026 -
Courtesy of Walmart
Inside Walmart’s creator-driven social commerce playbook
The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.
By Chris Kelly • April 2, 2026 -
Courtesy of Mars
Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign
The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.”
By Chris Kelly • March 30, 2026 -
Courtesy of Aerie
How Aerie is pushing back against AI content with Pamela Anderson
CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
By Jessica Hammers • March 26, 2026
