Social Media

  • Apple WWDC 2024 attendees sit in chairs in front of a dias and two screens showing the words "Apple Intelligence."
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    Courtesy of Apple
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    Deep Dive

    ‘The year of implementation’: How marketers are leveraging AI on mobile

    While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.

    By • Sept. 5, 2024
  • A person holds a smartphone in a Pizza Hut
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    Courtesy of Pizza Hut
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    Pizza Hut turns TikTok content into real-world currency for My Box promo

    Focused in the UAE, the “Pay With Your Trend” effort asks consumers to post a trendy video on TikTok featuring the customizable meal to earn free food. 

    By Aaron Baar • Sept. 5, 2024
  • Musician Charlotte Rose Benjamin applies makeup in an E.l.f. video
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics bows entertainment brand with original album release

    The album is the first product to come from the cosmetic marketer’s new entertainment arm and was developed with agency Madwell.

    By • Sept. 4, 2024
  • Maybelline cosmetics on display
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    Roy Rochlin/Getty Images via Getty Images
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    ‘Maybe It’s Maybelline’ returns, reworked for TikTok era of beauty marketing

    The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app favored by Gen Z.

    By • Sept. 3, 2024
  • NFL player Saquon Barkley serves food at an Applebee's
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    Courtesy of Applebee's
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    Q&A

    Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

    Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.

    By • Sept. 3, 2024
  • Mountain Dew's Mountain Dude
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    Retrieved from Mountain Dew on August 28, 2024
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    Mountain Dew claims its own time zone with geofenced offer, TikTok push

    A TikTok sweepstakes coined “Mountain Dew Hauls” will reimburse five winners’ moving fees to relocate to the Mountain time zone.

    By Aaron Baar • Aug. 29, 2024
  • Comedians Andrew Santino and Stavros Halkias appear side-by-side in a humorous ad promoting Fireball Cinnamon Whisky.
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    Courtesy of Fireball Cinnamon Whisky
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    Fireball fuels football rivalries with first-ever paid TikTok campaign

    New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

    By • Aug. 29, 2024
  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Heydude taps Sydney Sweeney for campaign emphasizing comfort

    The shoe brand made a long-term, global partnership with the Gen Z star who will help “enlighten the masses on what it means to be a dude.”

    By Daphne Howland • Aug. 26, 2024
  • A billboard a green car wrap showcases Wonderful Pistachios' on-the-go campaign promoting its No Shells product.
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    Courtesy of Wonderful Pistachios
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    Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps

    An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.

    By Aaron Baar • Aug. 22, 2024
  • Snoop Dogg and Warren G. sit around a Solo Stove at night.
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    Courtesy of Solo Stove
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    Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

    The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

    By • Aug. 20, 2024
  • Campaign imagery for Lee Kum Kee's campaign centered around music showcases individuals in a recording studio with the marketer's sauces on display.
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    Courtesy of Lee Kum Kee
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    Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign

    The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

    By • Aug. 15, 2024
  • Martha Stewart sits behind a desk surrounded by a film crew.
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    Courtesy of Fiverr
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    Martha Stewart is an underutilized intern in new Fiverr campaign

    The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.

    By • Aug. 15, 2024
  • Imagery for Liquid I.V.'s "Indulge in Hydration" campaign
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    Courtesy of Liquid I.V.
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    Liquid I.V. helps consumers beat the summer heat with multichannel campaign

    “Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more. 

    By Aaron Baar • Updated Aug. 14, 2024
  • Tesla co-founder Elon Musk speaks at the Milken Institute's Global Conference May 6, 2024 in Beverly Hills, Calif.
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    Apu Gomes via Getty Images
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    GARM shutters following X antitrust suit against brand safety group

    While X leadership views the not-for-profit group’s shuttering as a victory, it’s not clear if the move will help it win back jumpy advertisers.

    By • Aug. 9, 2024
  • A special pack of 5 gum that features an image of Zedd.
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    Courtesy of Mars, Inc.
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    5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt

    Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.

    By Aaron Baar • Aug. 8, 2024
  • Three teens sit together while looking at a phone.
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    SolStock via Getty Images
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    NFL, GameSquare tap into football fandom for traveling creator series

    “NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

    By Aaron Baar • Aug. 8, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By • Aug. 8, 2024
  • A person holds a smartphone depicting a person holding a skincare product.
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    Ezra Acayan via Getty Images
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    Amazon ranks as top brand on TikTok by earned media value: report

    Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.

    By Aaron Baar • Aug. 1, 2024
  • Pacsun imagery for its "Back to Baggy" fall 2024 campaign, which includes a tie-up with Pinterest.
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    Courtesy of Pacsun
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    Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign

    Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.

    By • Aug. 1, 2024
  • Meta's sign at 1 Hacker Way, California.
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    Kelly Sullivan via Getty Images
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    Meta’s AI vision: Automating creative and personalizing ads in real time

    For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.

    By • Aug. 1, 2024
  • A person uses a tripod and phone to make a video
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    Photo by cottonbro from Pexels

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    Opinion

    How creators and marketers can protect themselves while using AI

    The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell. 

    By Jordan Mitchell • July 30, 2024
  • A person wearing lip stain holds a Chipotle x Wonderskin napkin
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    Courtesy of Chipotle
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    Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand

    Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for “Lipotle,” a lip stain timed to National Avocado Day.

    By • July 29, 2024
  • Gabby Douglas and Patrick Warburton in an e.l.f. campaign
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    Courtesy of E.l.f. Beauty
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    E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics

    To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

    By • July 29, 2024
  • A group of roller skaters in a Vitaminwater ad
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    Courtesy of Vitaminwater
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    Vitaminwater returns to its New York roots in Spike Lee-directed ads

    In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X.

    By • July 25, 2024
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign

    CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.

    By • July 25, 2024