Social Media


  • Image attribution tooltip
    Courtesy of Yahoo

    Walmart and Yahoo tailor holiday content for social, AR shopping

    After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

    By Dec. 2, 2021
  • Image attribution tooltip
    Courtesy of Meta

    'Consumers crave experiences': How AR has evolved beyond mere try-ons

    Dynamic activations are increasingly vital during the pandemic as people connect with brands on mobile — and they're likely key to future metaverse environments.

    By Robert Williams • Dec. 2, 2021
  • Trendline

    Influencer Marketing

    Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

    By Marketing Dive staff
  • Image attribution tooltip
    Permission granted by Afterpay

    Afterpay taps Furby to dish out holiday gift ideas on TikTok

    The effort blends late-'90s nostalgia with social commerce to help shoppers struggling to buy for "impossible" people.

    By Dec. 2, 2021
  • Image attribution tooltip
    Courtesy of Chipotle Mexican Grill

    Chipotle turns cilantro-soap meme into stocking stuffer

    The fast casual chain also teamed with video game Halo Infinite Multiplayer as it looks to engage with consumers around culture.

    By Dec. 2, 2021
  • Image attribution tooltip
    Teresa Kroeger via Getty Images

    Will Twitter's CEO succession speed up a needed wave of innovation?

    Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.

    By Dec. 1, 2021
  • Image attribution tooltip
    Courtesy of White Castle

    White Castle signs up for OnlyFans to share spicy Thanksgiving content

    A safe-for-work video riffs on the subscription-based platform's association with explicit material, but the burger chain may have miscalculated user interest.

    By Nov. 24, 2021
  • Image attribution tooltip
    Courtesy of Snap

    Coca-Cola, Walmart open AR holiday stores in Snapchat

    The Snap Holiday Market and new AR shopping Lenses are the platform's latest efforts to merge commerce with social media.

    By Nov. 24, 2021
  • Image attribution tooltip
    Courtesy of Walmart

    Walmart to host Twitter's first shoppable livestream in quest to conquer social commerce

    A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season.

    By Nov. 23, 2021
  • Image attribution tooltip
    Courtesy of Cheetos

    Cheetos turns iconic orange dust into art exhibit with latest musical tie-up

    For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle."

    By Nov. 23, 2021
  • Image attribution tooltip
    Courtesy of Snap Inc.

    Snap strikes Dentsu performance media deal as ad challenges loom

    Direct response advertising now accounts for more than half of Snapchat's global revenue, but the platform is also contending with Apple headwinds.

    By Nov. 22, 2021
  • Image attribution tooltip
    Courtesy of Hyundai Motor America

    Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5

    Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing. 

    By Nov. 22, 2021
  • Image attribution tooltip
    Courtesy of Nike

    Nike courts next generation of athletes with new Roblox platform 'Nikeland'

    A bigger bet on the metaverse, the free-to-access virtual space offers activities like dodgeball and a digital showroom for trying on Nike gear.

    By Nov. 19, 2021
  • Image attribution tooltip
    Courtesy of Snap

    Snap streamlines ad buying with new Multi-Format delivery tool

    Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience.

    By Nov. 18, 2021
  • Image attribution tooltip
    Courtesy of Meta

    Facebook encourages shopping through its groups with new features

    The company has also begun testing a live shopping tool for creators, enabling them to partner with brands and showcase products.

    By Tatiana Walk-Morris • Nov. 18, 2021
  • Image attribution tooltip

    Ikea released the first episode of its "Host Masters" social video series that features original music. The image was retrieved from its video on Nov. 18, 2021.

    Ikea debuts holiday anthem designed for TikTok video series

    Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.

    By Robert Williams • Nov. 18, 2021
  • Image attribution tooltip
    Retrieved from Bacardi on November 18, 2021

    Bacardi heralds first holiday campaign in years with Times Square takeover

    "Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.

    By Nov. 18, 2021
  • Image attribution tooltip
    Courtesy of Diageo

    Diageo, Budweiser pitch moderation as holiday revelers make up for last year

    The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.

    By Nov. 18, 2021
  • Image attribution tooltip
    Courtesy of Kraft Macaroni and Cheese

    Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

    In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

    By Nov. 16, 2021
  • Image attribution tooltip
    Courtesy of Frito-Lay

    Frito-Lay's SunChips gives artists chance to craft ads

    In partnership with a star of Netflix's "Queer Eye," a virtual art contest allows the brand to collect both user-generated content and first-party data.

    By Nov. 15, 2021
  • Image attribution tooltip
    Courtesy of Hasbro

    Hasbro touts holiday toys in first livestream shopping event

    Offering parents a glimpse into this year's popular toys across Hasbro brands, the event merges the convenience of mobile shopping with entertainment.

    By Nov. 11, 2021
  • Image attribution tooltip
    Courtesy of The Arena Group

    Sports Illustrated launches Snap Original series in push for Gen Z

    America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.

    By Nov. 11, 2021
  • Image attribution tooltip
    Courtesy of Inspire Brands

    Arby's cracks into spirits with vodka flavors inspired by its fries

    To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings.

    By Nov. 10, 2021
  • Image attribution tooltip
    Retrieved from Dr. Squatch blog on November 04, 2021

    How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

    Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

    By Robert Williams • Nov. 4, 2021
  • Image attribution tooltip
    Courtesy of Wayfair

    Wayfair launches in-app video commerce experience

    Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.

    By Tatiana Walk-Morris • Nov. 4, 2021
  • Image attribution tooltip
    Courtesy of Pinterest

    Pinterest debuts livestream shopping through Pinterest TV

    The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

    By Tatiana Walk-Morris • Nov. 2, 2021