Social Media

  • Bottles of Corona beer are displayed on the a shelf at a supermarket.
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    Justin Sullivan/Getty Images via Getty Images

    Constellation Brands teams with Tastemade for content studio

    The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings.

    By March 31, 2023
  • A mural by Phoebe Cornog at 740 W Randolph Street in Chicago’s West Loop as part of Tripadvisor and the San Diego Tourism Authority's "The Sunny Side of Things" campaign.
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    Courtesy of Tripadvisor

    Tripadvisor pairs AR with street murals to promote San Diego

    The platform partnered with the San Diego Tourism Authority for the effort, which is powered by QR codes and also includes animated GIFs.

    By Aaron Baar • March 30, 2023
  • American Eagle x E.l.f. Cosmetics denim-inspired makeup line
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    Courtesy of E.l.f. Cosmetics

    American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok

    The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes.

    By March 30, 2023
  • A restaurant worker wearing black fills up a bottle of ketchup.
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    Courtesy of Kraft Heinz

    Heinz rejects imposters for ‘Ketchup Fraud’ campaign

    The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram.

    By March 28, 2023
  • Victor Cruz appears in an ad for Krystal
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    Courtesy of Krysal

    Krystal puts Side Chiks in March Madness bracket on TikTok

    Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter.

    By March 23, 2023
  • A phone with the App Store download page for TikTok open.
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    Drew Angerer via Getty Images

    75% of marketers expect to spend more on TikTok even as ban looms

    As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

    By March 23, 2023
  • Shirts bearing the "I Love New York" logo are displayed at a store in Times Square on May 10, 2010 in New York City.
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    Spencer Platt/Getty Images via Getty Images

    New York introduces ‘We Love NYC’ to mixed reactions

    The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media.

    By March 22, 2023
  • Campaign image for Ford's "Built Ford Proud" effort that includes images of actor Sydney Sweeney, stunt driver Dee Bryant and surfer Kai Lenny.
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    Courtesy of Ford Motor Company

    Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney

    The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies. 

    By March 22, 2023
  • Coca-Cola AI art
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    Courtesy of Coca-Cola

    Coke asks consumers to generate art with new AI platform

    The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

    By March 21, 2023
  • TikTok MLS
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    Retrieved from TikTok on March 18, 2023

    MLS strikes TikTok partnership as threat of US ban looms

    A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

    By March 20, 2023
  • A group of diverse people sit at a table.
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    Courtesy of Anheuser-Busch InBev

    Stella Artois crashes into dining trends, shifts brand positioning

    The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve. 

    By March 20, 2023
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    Mario Tama via Getty Images

    Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

    The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

    By March 17, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images

    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

    By Aaron Baar • March 16, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images

    Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

    The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

    By March 16, 2023
  • Browsing on the Internet online
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    Sompong Lekhawattana via Getty Images

    Top trade bodies to revise terms and conditions of internet advertising

    Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

    By March 16, 2023
  • A Sephora storefront in the mall
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    Cara Salpini/Marketing Dive

    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    mikkelwilliam via Getty Images

    As video games become cultural juggernauts, marketers still struggle with buy-in

    Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.

    By March 9, 2023
  • Three influencer posts about sustainability as part of a Unilever study
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    Courtesy of Unilever

    Influencers have greatest impact on consumer sustainability choices, Unilever finds

    Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.

    By March 9, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
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    Courtesy of Intuit Quickbooks

    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
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    Courtesy of Nissan

    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By March 6, 2023
  • TikTok beauty influencer Meredith Duxbury with E.L.F. Cosmetics to launch the new O Face Satin Lipstick
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    Courtesy of E.l.f. Cosmetics

    E.l.f. Cosmetics pens new song in big bet on O Face lipstick

    For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

    By March 6, 2023
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    Scott Olson via Getty Images

    Hershey’s trans-inclusive IWD push sparks familiar backlash

    A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

    By March 3, 2023
  • Snapchat's My AI announcement.
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    Retrieved from Snap on March 02, 2023

    Do Meta, Snap’s new AI bets signal a social media shift?

    Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

    By March 2, 2023
  • Dimensional concept and interior design of Mercedes-Benz E-Class
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    Courtesy of Mercedes-Benz

    Mercedes soups up in-car experience with TikTok, Google partnerships

    Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.

    By Feb. 24, 2023
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Kar Tr via Getty Images

    TikTok’s engagement rate soars above the competition

    Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ. 

    By Aaron Baar • Feb. 23, 2023