Social Media

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    anyaberkut via Getty Images

    Disney, Netflix push into streaming ads could raise all AVOD ships

    Magna forecasts channel growth of 33% next year, a bright spot as the forecaster otherwise downgraded its broad-based advertising projections. 

    By Sept. 30, 2022
  • A horse avatar with wings fly's over a Roblox activation.
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    Courtesy of Hasbro

    My Little Pony gallops into Roblox to promote Netflix series

    The Visit Maretime Bay game includes protocols to create a safe environment for kids, while a Tripadvisor tie-in could help engage parents.

    By Sept. 30, 2022
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • A headshot of outgoing State Farm CMO Rand Harbert paired with a headshot of his replacement, Kristyn Cook.
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    Retrieved from State Farm on September 29, 2022

    State Farm CMO who brought back the Jake spokes-character retires

    Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

    By Sept. 29, 2022
  • A pink biometric safe with the Starburst logo against a pink background surrounded by pink Starbursts.
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    Courtesy of Mars Wrigley

    Starburst’s biometric safe is filled exclusively with coveted pink flavor

    The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra. 

    By Sept. 29, 2022
  • Gaming chairs lined up with computers.
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    Smederevac via Getty Images

    Mtn Dew fuels next generation of Black gamers with esports tournament

    The beverage brand is partnering with the HBCU Esports League to put on a Call of Duty tournament that will stream live on Twitch.

    By Sept. 28, 2022
  • M&M's new character line-up
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    Courtesy of Mars

    M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity

    The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.

    By Sept. 28, 2022
  • Person riding a Peloton bike
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    Courtesy of Peloton

    Peloton’s head of marketing is latest exec to bow out

    Dara Treseder heads to software company Autodesk where her experience in transformation and digital marketing will be key in her new role as CMO.

    By Sept. 27, 2022
  • A virtual Roblox space designed by Walmart shows a ferris wheel in the foreground a blimp flying against a blue sky in the background.
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    Retrieved from Walmart on September 26, 2022

    Walmart aims to shift Gen Z perceptions with expansive Roblox play

    Interactive virtual spaces going live ahead of the holidays cater to different product interests, with a beauty and cosmetics section among the first.

    By Sept. 26, 2022
  • Bottles of Clorox bleach on a supermarket shelf.
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    Justin Sullivan via Getty Images

    Clorox wipes the slate clean in new brand platform

    “Start Clean,” spearheaded by agencies FCB Chicago, Optimum Media Direction and Ketchum, emphasizes the role cleanliness plays in wellbeing. 

    By Sept. 23, 2022
  • The TikTok logo on a phone.
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    Drew Angerer/Getty Images via Getty Images

    Duracell calls on tech geeks to energize new TikTok page

    A paid program will see self-proclaimed nerds collaborate in a workshop space on battery-powered products and life hack content. 

    By Sept. 22, 2022
  • A fake check in black and yellow in front of a pool from Mike's Hard Lemonade.
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    Courtesy of Mike's Hard Lemonade

    Mike’s Hard Lemonade pays consumers to take PTO

    Consumers who “request” a day off on the promotion’s landing page might be chosen to receive $200 via Venmo or Zelle. 

    By Sept. 21, 2022
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    Sean Gallup via Getty Images

    YouTube brings revenue sharing to Shorts as battle for creator talent intensifies

    Short-form video is also becoming a pathway to YouTube’s partner program as it tries to keep creators within its ecosystem and away from rivals like TikTok.

    By Sept. 20, 2022
  • A group of four young people gather around in a semi-circle to look at what's on one of their phones.
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    LeoPatrizi via Getty Images

    Walmart weds data to popular apps like TikTok in latest ad play

    A new Innovation Partners program that also features Snapchat and Roku seeks to help brands better understand what engages Gen Z.

    By Sept. 20, 2022
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images
    Deep Dive

    How an empowered creator economy is challenging marketers

    Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their own enterprise, leaving marketers on a continuous pivoting loop.

    By Sept. 20, 2022
  • ESPN webpages collaged together
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    Courtesy of ESPN

    ESPN launches creator network to attract Gen Z

    While creators will not be compensated, they will be provided with travel, tickets, access, equipment and a series of learning courses.

    By Sept. 19, 2022
  • A painting in a elaborate gold frame shows a pizza-inspired spin on van Gogh's "The Starry Night," with a pepperoni pizza replacing the moon and pepperoni slices the stars.
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    Retrieved from Little Caesars Pizza on September 19, 2022

    Little Caesars opens Instagram gallery selling pepperoni-themed art

    A framed oil painting offering a pizza-inspired spin on van Gogh is among the “fanceroni” items available on a first-come, first-served basis for $9.99. 

    By Sept. 19, 2022
  • OOH campaigns promoting NYT's Spelling Bee mobile game
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    Courtesy of New York Times

    NYT subway ads unlock Spelling Bee in purpose-driven campaign

    As commuters return to the rails, the company is promoting its games offering with QR code-enabled placements and donations to a charitable cause. 

    By Aaron Baar • Sept. 15, 2022
  • Chipotle Garlic Guajillo Steak metaverse
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    Courtesy of Chipotle

    Chipotle launches its Garlic Guajillo Steak in the metaverse

    The chain says the menu item, which will debut in the Chipotle Grill Simulator on Roblox, is the first from a restaurant brand to launch in the metaverse.

    By Alicia Kelso • Sept. 13, 2022
  • A dram of Jameson whiskey sits on a table in a branded cup.
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    Anna Webber/Getty Images for Vulture Festival via Getty Images

    Jameson serves comradery on the rocks in new global campaign

    In its largest U.S. campaign in over a decade, the distiller focuses on spontaneity and personal relationships as Irish whiskey sales grow. 

    By Sept. 13, 2022
  • Gucci opens persistent digital space on Roblox
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    Courtesy of Gucci

    Roblox’s ad expansion plans include 3D portals to branded experiences

    An Immersive Ads format teased during the company’s developer conference helps brands promote their custom worlds to users more seamlessly. 

    By Sept. 12, 2022
  • Pinterest "Don't Don't Yourself" campaign image
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    Courtesy of Pinterest

    Pinterest takes up social media negatives like doomscrolling in campaign

    “Don’t Don’t Yourself” arrives on the heels of research showing 33% of Americans rank fear of failure as their main roadblock to trying new things.

    By Sept. 12, 2022
  • A row of oversized NFL helmets.
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    Duane Prokop/Getty Images via Getty Images

    As the NFL season kicks off, advertisers draw from a new playbook

    Fans are front and center in the latest football-related campaigns, with players taking a backseat as marketers try to address a fragmented audience. 

    Sept. 9, 2022
  • Morgan Freeman and Tom Brady sit together as part of an Under Armour campaign
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    Courtesy of Under Armour

    Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads

    A star-studded campaign subverts “Be Like Mike” sports marketing tropes to instead encourage up-and-comers to focus squarely on themselves.

    By Sept. 8, 2022
  • A hand types on a laptop that is browsing Amazon's website
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    Quinn Rooney via Getty Images

    Amazon ads top engagement ranking, but TikTok holds innovation crown

    Consumers surveyed by Kantar favored “real-world” advertising for the third year running, but brand investment plans remain focused on digital.

    By Sept. 7, 2022
  • A black tiny home parked in a driveway displays a can of Pepsi Zero Sugar, accompanied by copy reading, "Introducing the Pepsi 18 Week Pack. A Pepsi pack you can live in all football season long."
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    Permission granted by Pepsi

    Pepsi’s branded tiny home delivers tricked-out NFL fan cave

    The Pepsi 18 Week Pack is part of a sweepstakes run through Instacart, an increasingly important e-commerce partner for the longtime league sponsor.

    By Sept. 7, 2022