Sociable: Threads ads expand to all Meta advertisers

After initial testing with brands like Wendy’s, access to Threads ads is now widely available. 

By Andrew Hutchinson • April 24, 2025

Axe leans on Pete Davidson’s wisdom to help men level up their rizz

The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.

By Peter Adams • April 23, 2025

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Hotels.com returns to mascot-focused marketing with Bellboy character

The anthropomorphic hotel desk bell promotes savings in a new campaign spanning Instagram, TikTok, YouTube and the brand’s website and app.

By Peter Adams • April 22, 2025

Snap names first CMO in 2 years in lead-up to advertising showcase

Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.

By Peter Adams • April 17, 2025

Kids entertainment brand CoComelon lends a hand in first brand campaign

“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

By Jessica Deyo • April 17, 2025

IAB: As brands diversify ad spend, midsize media firms grow fastest

The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses. 

By Peter Adams • April 17, 2025

Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign

The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

By Sara Karlovitch • April 16, 2025

Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite

To reach Gen Z, the 93-year-old brand is tapping into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

By Chris Kelly • April 16, 2025

How Dude Wipes cleans up with poop humor as its marketing evolves

CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

By Chris Kelly • April 15, 2025

BeReal launches US advertising platform led by former TikTok exec

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.

By Jessica Deyo • April 10, 2025

Why Minute Maid is teaming with WWE to punch up its new brand platform

The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.

By Chris Kelly • April 9, 2025

Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning

“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.

By Jessica Deyo • April 8, 2025

Sociable: Trump extends US TikTok sell-off deadline once again

The ByteDance-owned app will now have until June 18 to work out a deal. 

By Andrew Hutchinson • April 7, 2025

Domino’s expands remit of AOR WorkInProgress after campaign wins

The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators. 

By Peter Adams • April 7, 2025

Dove addresses BO at concerts with music festival-focused campaign

“Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they look to score event tickets.

By Sara Karlovitch • April 7, 2025

Spring some strong offers this Easter

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.    

By Jed Dreben • April 7, 2025

Wendy’s nets nearly 52M impressions in single day with Snap ad product

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

By Jessica Deyo • April 3, 2025

Sociable: Amazon makes last-minute bid for TikTok US

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce. 

By Andrew Hutchinson • April 2, 2025

Sociable: What consumers expect from brands on social in 2025

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's latest “Social Pulse” report.

By Andrew Hutchinson • April 2, 2025

Sociable: xAI acquires X in deal that secures the app’s immediate future

Elon Musk is using AI hype to effectively save X from financial oblivion.

By Andrew Hutchinson • March 31, 2025

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

By Chris Kelly • March 26, 2025

JCPenney embraces social-first marketing with VaynerMedia hire

The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

By Peter Adams • March 25, 2025

Inside H&M’s digital relaunch and approach to multichannel experiences

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

By Chris Kelly • March 25, 2025

Hostess speaks the language of snacks with pun-heavy brand platform

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

By Peter Adams • March 20, 2025

How TikTok’s new search ad format helps Eventbrite inspire eventgoers

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.

By Jessica Deyo • March 20, 2025