Social Media

Welch’s holiday microdrama embraces Y2K nostalgia as Gen Z become parents

“Before the Toast” shows off the brand’s line of sparkling juices and is part of a larger social-forward campaign which includes an Instacart integration.

By Sara Karlovitch • Nov. 12, 2026

Fetch trades views for rewards with brand-backed holiday microseries

“The Receipt” features brands like Dove, Breyer’s and Olipop and offers consumers points for viewing that can be redeemed for gift cards. 

By Jessica Hammers • Nov. 12, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Priceline’s AI agent Penny lands in Snapchat ads amid holiday rush

The brand is the first in the travel category to use AI Sponsored Snaps, which allow advertisers to bring their own chatbots into Snapchat. 

By Peter Adams • Nov. 10, 2026

5 social signals brands should act on now

Five shifts hiding in your social data, and how Manscaped turned cultural AI signals into strategy.

Nov. 9, 2026

How Lands’ End’s holiday pop-up feeds an always-on marketing strategy

Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other imperatives.

By Chris Kelly • Nov. 6, 2026

After AI backlash, Svedka challenges consumers to create Super Bowl ad

The Sazerac-owned vodka brand is pivoting after using artificial intelligence to produce its 2026 big game debut.

By Chris Kelly • Nov. 2, 2026

Disney plans TikTok Shop holiday experience with over 20 brands

A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.

By Jessica Hammers • Oct. 29, 2026

How Urban Outfitters finds the right campus fit with college marketing

The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.

By Chris Kelly • Oct. 28, 2026

Why Clorox shifted from creating brand campaigns to systems of relevance

CMO Eric Schwartz dug into how brands including Pine-Sol and Brita built social-first, high-volume content models.

By Chris Kelly • Oct. 26, 2026

Banana Republic debuts TikTok content series in bid for younger shoppers

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

By Jessica Hammers • Oct. 22, 2026

Sociable: Meta adds users and revenue as AI costs climb

Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.

By Andrew Hutchinson • Oct. 21, 2026

Billion Dollar Boy Group bets B2B is creator marketing’s next big wave

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year. 

By Peter Adams • Oct. 19, 2026

Anthropologie’s holiday marketing seeks to balance emotion, business impact

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.

By Peter Adams • Oct. 19, 2026

5 ways marketers can make a lasting impact with Gen Alpha

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.

By Peter Adams • Oct. 14, 2026

How marketers can fuel social, discoverability with experiences

At Advertising Week, VaynerX’s Gary Vaynerchuk and marketers from Target and JPMorgan Chase discussed balancing content and activations.

By Chris Kelly • Oct. 6, 2026

How brands’ deeper creator deals are unlocking cost efficiencies, results

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

By Peter Adams • Oct. 6, 2026

TikTok broadens agentic AI play, brings global ad network to US

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.

By Peter Adams • Oct. 5, 2026

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.

By Jessica Hammers • Oct. 1, 2026

How agencies can turn holiday intent into action

Explore how holiday shoppers move from discovery to purchase on TikTok.

Sept. 28, 2026

Inside McDonald’s new marketing model as it enters media network fray

At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.

By Chris Kelly • Sept. 23, 2026

How Chili’s marketing works — and why Mexican QSRs are its next target

Since 2024, the chain has rolled out advertising efforts that turned social media chatter about the high cost of fast food into gains in new categories.

By Chris Kelly • Sept. 22, 2026

Gap rolls out Fashiontainment strategy with boy band collaboration

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and social content.

By Peter Adams • Sept. 22, 2026

Wonderful Pistachios spotlights first NIL roster in social campaign

“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.

By Jessica Hammers • Sept. 17, 2026

How Carter’s is refreshing its brand to reach Gen Z, millennial parents

An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.

By Jessica Hammers • Sept. 15, 2026

Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

By Peter Adams • Sept. 11, 2026