Social Media


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    Courtesy of Reddit
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    Sociable: Reddit partners with Google on data-sharing deal for search

    The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews. 

    By Andrew Hutchinson • Feb. 23, 2024
  • A Snapchat AR lens promoting the Warner Bros. film "Dune: Part Two"
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    Permission granted by Snap Inc.
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    Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign

    An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release.

    By Aaron Baar • Feb. 22, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • Pepsi's "'SNEAK'ER" shoes, made with Reebok and Shaquille O'Neal, that hold a Pepsi Mini Can in the soles.
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    Courtesy of PepsiCo
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    Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

    Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes.

    By Feb. 22, 2024
  • Lay's UEFA campaign
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    Courtesy of Frito-Lay
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    Lay’s uses ‘Chip Cam’ to film ad during live match with soccer legends

    A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay’s Detector digital experience.

    By Feb. 22, 2024
  • Michael Cera and a narwhal in a CeraVe video
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    Courtesy of CeraVe
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    Column

    Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl

    Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad.

    By Feb. 16, 2024
  • Comedian Ziwe Fumudoh teamed with Android for a "Finding Love with Ziwe" video and is seen sitting in a green dress.
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    Courtesy of David Miami
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    Android says green text bubbles are costing iPhone users love

    Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating.

    By Feb. 15, 2024
  • Google, National Women's Soccer League partnership logo displaying the entities' names.
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    Courtesy of Google
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    Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

    The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content.

    By Aaron Baar • Feb. 15, 2024
  • A Coke Zero billboard
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    Courtesy of Coca-Cola
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    Coke lends Zero Sugar a voice in ads, TikTok filter referencing 2000s pop hit

    Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time.

    By Updated Feb. 15, 2024
  • An illustration of a football and a hand surrounded by up and down arrows, dollar signs, hashtags, and percent symbols.
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    Derek Abella for Industry Dive

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    By the numbers: Super Bowl LVIII

    Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.

    By Feb. 12, 2024
  • Meta's sign at 1 Hacker Way, California.
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    Kelly Sullivan via Getty Images
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    Meta spotlights how AI investments are paying off for advertisers

    Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

    By Feb. 9, 2024
  • Four people use Super Bowl-themed Snapchat AR
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    Courtesy of Snapchat
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    How Super Bowl advertisers are upping their game on Snapchat

    Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.

    By Aaron Baar • Feb. 7, 2024
  • A close-up of two people holding cans of Coca-Cola Spiced
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    Courtesy of Coca-Cola
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    Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive

    Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.

    By Feb. 7, 2024
  • An advertisement for the NFL's Roblox experiance.
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    Courtesy of NFL
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    NFL kicks off SpongeBob-themed Roblox activation in run-up to big game

    The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha.

    By Feb. 2, 2024
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    Justin Sullivan / Staff via Getty Images
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    Column

    Sociable: Meta posts solid increases in revenue and usage for Q4 2023

    With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.

    By Andrew Hutchinson • Feb. 2, 2024
  • Jif "Save the Celery" campaign imagery
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    Retrieved from YouTube on January 31, 2024
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    Jif tackles ‘celery neglect’ on game day with free peanut butter

    “Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”

    By Feb. 1, 2024
  • Pepsi takes over the Las Vegas Sphere
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    Courtesy of PepsiCo
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    Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover

    Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry.

    By Feb. 1, 2024
  • The Capitol Hill building on a cloudy day in Washington, D.C.
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    Sara Samora/Marketing Dive
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    Column

    Sociable: Social media CEOs face tough questions over child protection in Senate

    In a tense session, senators pushed their case that social platforms need to do more to protect young users.

    By Andrew Hutchinson • Feb. 1, 2024
  • A wooden Google logo hangs at a stand at the 2022 Re:publica digital society festival on June 09, 2022 in Berlin, Germany.
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    Sean Gallup via Getty Images
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    YouTube revenue tops $9B in sign ad-spending appetites are recovering

    A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.

    By Jan. 31, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024
  • Ruffles
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    Courtesy of Ruffles
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    Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

    Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.

    By Aaron Baar • Jan. 25, 2024
  • Person's hands holding a cellphone
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    Chainarong Prasertthai via Getty Images
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    Column

    Sociable: BeReal adds feed for celebrities and brands

    RealBrands will see brand accounts get their own focus in-stream.

    By Andrew Hutchinson • Jan. 25, 2024
  • Paris Hilton recreated in Roblox for a Hilton campaign
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    Courtesy of 11:11 Media
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    Hilton checks in to Paris Hilton’s Roblox world for loyalty push

    The activation demonstrates brands are still exploring ways to draw value from the metaverse even as the technology has lost some of its buzz.

    By Jan. 23, 2024
  • Coors Light's silver bullet train, pictured here, will return in the light beer brand's Super Bowl LVIII campaign
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    Permission granted by Coors Light
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    Coors Light’s silver bullet train returns for Super Bowl with seats for fans

    Back after a 12-year advertising hiatus, the locomotive delivering cold beer and good vibes seeks to extend sales momentum and court favor with Gen Z.

    By Jan. 23, 2024
  • Detroit Lions players Calvin Johnson and Jahmyr Gibbs for Team Whistle and Finish detergent.
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    Permission granted by Team Whistle
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    Finish brings football rivalries to the kitchen with Team Whistle

    An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”

    By Jan. 22, 2024
  • Two people wearing white embrace in a pool in the night.
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    Courtesy of Hyatt
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    Hyatt global brand platform invites travelers to ‘Be More Here’

    Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.

    By Jan. 22, 2024