Social Media: Page 2

  • Best Buy 2025 holiday campaign imagery
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    Retrieved from YouTube on November 03, 2025
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    Best Buy bets on sports, creators to serve up holiday gifting inspiration

    The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

    By • Nov. 3, 2025
  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    Meta’s AI bets supercharge marketing efficiency — and costs

    The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased uptake. 

    By • Oct. 30, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Target holiday 2025 campaign imagery for "Kris K. is Back"
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    Courtesy of Target
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    Target brings back ‘Hot Santa,’ adds new characters to holiday push

    Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push.

    By • Oct. 30, 2025
  • P.F. Chang's campaign
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    Courtesy of P.F. Chang's
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    P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

    Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV.

    By • Oct. 29, 2025
  • A person splays on a park bench with Pringles in his mouth as ducks flock around him
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    Permission granted by Pringles
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    Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes

    The tagline, first introduced in the ‘90s, has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.

    By • Oct. 28, 2025
  • Campaign imagery for E.l.f.'s global campaign entitled “Give an e.l.f.’
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    Courtesy of E.l.f. Beauty
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    E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign

    Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”

    By • Oct. 28, 2025
  • A pair of glazed pork ribs sit on a blazing charcoal grill.
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    Permission granted by National Pork Board
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    Inside the campaign to reposition pork for Gen Z, millennial consumers

    The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

    By • Oct. 27, 2025
  • People attend Advertising Week New York 2025
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    Permission granted by Shutterstock for Advertising Week New York
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    Top takeaways from Advertising Week 2025 marketers need to know

    Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

    By , , , • Oct. 23, 2025
  • Airbnb on mobile
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    Courtesy of Airbnb
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    Airbnb continues focus on travel experiences with new social features

    Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.

    By Aaron Baar • Oct. 23, 2025
  • A group of people watch a football game in a Hellmann's ad
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    Courtesy of Hellmann's
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    How Hellmann’s covers the spread with football marketing

    Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.

    By • Oct. 20, 2025
  • LeBron James for Hennessy
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    Courtesy of Hennessy
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    Column

    Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

    Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”

    By • Oct. 17, 2025
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

    Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

    By • Oct. 16, 2025
  • Snooki for Lysol
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    Retrieved from Lysol on October 15, 2025
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    Lysol taps Snooki for social campaign promoting the ‘StinkCheck’

    The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

    By Aaron Baar • Oct. 16, 2025
  • E.l.f. You Twitch stream
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    Retrieved from E.l.f. on October 16, 2025
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    E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

    A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

    By • Oct. 16, 2025
  • An ofrenda adorned with a picture, Don Julio, flowers, candles and pan de muertos.
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    Courtesy of Diageo
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    Don Julio celebrates Día de Muertos traditions with global pop-ups

    The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta. 

    By • Oct. 15, 2025
  • A group of people stand outside a bus stop in Woolrich x Target gear
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    Permission granted by Target
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    Why Target is embracing social-first marketing for its Woolrich collab

    A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

    By • Oct. 14, 2025
  • A lit-up storefront at dusk.
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    Courtesy of Gap Inc.
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    Gap Inc. recruits micro-influencers for new affiliate program

    On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

    By Daphne Howland • Oct. 10, 2025
  • CMOs at Advertising Week New York argued that widely held beliefs about the group, including their lack of brand loyalty, are not telling the full story.
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    Permission granted by Shutterstock for Advertising Week New York
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    CMOs share what brands get wrong when marketing to Gen Z

    The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

    By • Oct. 10, 2025
  • Axe can
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    Courtesy of Axe
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    Axe’s latest swing: When TikTok absurdism meets brand design

    To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.

    By • Oct. 10, 2025
  • Several marketers sit on a stage during Advertising Week NY for a panel discussion on creator agencies.
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    Shutterstock for Advertising Week New York

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    How brand expectations for creator AORs are evolving as investment grows

    Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.

    By • Oct. 8, 2025
  • CeraVe NBA partnership
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    Courtesy of CeraVe
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    Inside CeraVe’s social-first partnership with the NBA

    The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

    By • Oct. 6, 2025
  • A Starbucks remade as a "Starbies"
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    Courtesy of Starbucks
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    Starbucks ties in-store experiences, rewards to new Taylor Swift album

    The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”

    By • Oct. 3, 2025
  • A pedestrian walks in front of the Meta headquarters.
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    Justin Sullivan via Getty Images
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    Meta streamlines AI use for brands with new business agent, creative tools

    Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

    By • Oct. 2, 2025
  • A man holds a plate of Totino's pizza rolls
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    Courtesy of General Mills
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    General Mills doubles down on snackable content with sketch series

    “The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle. 

    By • Oct. 2, 2025
  • Person wears Oura ring in a car
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    Courtesy of Oura
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    How Oura keys into self-expression to reach Gen Z, millennials

    The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

    By • Oct. 2, 2025