Social Media: Page 2


  • A bright projection of the Tumblr on a dark floor.
    Image attribution tooltip
    Rob Kim via Getty Images

    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By Dec. 20, 2022
  • Three people socializing over their phones.
    Image attribution tooltip
    Anchiy via Getty Images

    Social media ad spend vulnerable as trust declines further, survey finds

    Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

    By Aaron Baar • Dec. 19, 2022
  • A collection of makeup products displayed on Roblox.
    Image attribution tooltip
    Courtesy of NYX Professional Makeup

    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By Dec. 19, 2022
  • Protesters, including one with a #BoycottQatar banner, gather in front of an Adidas store to protest against the 2022 FIFA World Cup.
    Image attribution tooltip
    Sean Gallup/Getty Images via Getty Images

    What this year’s World Cup says about marketing amid political strife

    The FIFA World Cup proved challenging for sponsors this year as the event was surrounded by controversy.

    By Dec. 16, 2022
  • Vans 10-foot "Vans vans" replicas of its Sk8-Hi MTE-3 shoes.
    Image attribution tooltip
    Courtesy of Vans

    Vans creates traveling 10-foot replicas of its shoes

    The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

    By Aaron Baar • Dec. 16, 2022
  • An image taken from Logitech's BeReal account promoting its electronics.
    Image attribution tooltip
    Courtesy of Logitech

    Why Logitech added BeReal to its holiday marketing plans

    Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”

    By Dec. 15, 2022
  • A person waves a large rainbow flag in a small crowd.
    Image attribution tooltip
    jacoblund via Getty Images

    Skyy Vodka finances nuptials to celebrate same-sex marriage bill

    An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.

    By Dec. 15, 2022
  • The Hosts of Celebrity Yard Sale
    Image attribution tooltip
    Courtesy of Hyundai

    Hyundai sponsors live celebrity game show on Twitch

    The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.

    By Dec. 15, 2022
  • Crack The Claw against a white marble backdrop.
    Image attribution tooltip
    Courtesy of White Claw

    White Claw partners with Netflix for murder mystery game

    Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.

    By Dec. 14, 2022
  • An image depicting Downy Unstoppables "I'm Not Doing It Yet" ad spot.
    Image attribution tooltip
    Courtesy of Downy Unstoppables

    Downy Unstopables recruits masked celebrity for build up to Super Bowl

    The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

    By Dec. 13, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
    Image attribution tooltip
    Retrieved from Old Spice on February 24, 2022
    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , Dec. 12, 2022
  • Doritos launches new #NameThatTriangle social contest featuring football star Von Miller.
    Image attribution tooltip
    Courtesy of Frito-Lay North America

    Doritos launches #NameThatTriangle social media contest

    Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

    By Aaron Baar • Dec. 12, 2022
  • Screenshots of the Amazon Inspire app function
    Image attribution tooltip
    Courtesy of Amazon

    Amazon rolls out TikTok-like shopping feature

    The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

    By Dani James • Dec. 9, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
    Image attribution tooltip
    Permission granted by Duracell
    Column

    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By Dec. 9, 2022
  • Meghan Trainor poses with E.l.f. Cosmetics' Halo Glow Liquid Filter for a campaign co-branded by The Weather Channel.
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics

    E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

    The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

    By Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
    Image attribution tooltip
    Courtesy of Snap Inc.

    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By Dec. 7, 2022
  • Several screenshots of the New Balance Snapchat lens on a mobile phone.
    Image attribution tooltip
    Courtesy of Snap

    New Balance unites Snap’s AR, voice tech to offer gifting advice

    The gifting concierge lens lets users verbally answer questions about gift recipients and watch an unboxing experience to see recommendations. 

    By Aaron Baar • Dec. 1, 2022
  • Actor Lindsay Lohan pours milk into a glass of Pepsi while wearing a red Christmas-themed outfit on a living room couch.
    Image attribution tooltip
    Retrieved from PepsiCo Beverages North America on December 01, 2022

    Pepsi brings ‘Pilk’ to the masses with Lindsay Lohan holiday ad

    The concoction, which mixes the soft drink with milk, is part of a “dirty soda” trend that’s recently taken off thanks to TikTok.

    By Dec. 1, 2022
  • Diverse teenage students using digital smart phones mobile at college campus.
    Image attribution tooltip
    Kar Tr via Getty Images

    An industry in motion: the greatest forces shaping marketing in 2022

    After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

    By Dec. 1, 2022
  • Hasbro livestreaming holiday event
    Image attribution tooltip
    Courtesy of Hasbro

    Nerf launches into NIL marketing, AI imaging with social content

    Videos across social media will feature top college athletes in friendly competitions for the chance to douse someone with a Super Soaker.

    By Aaron Baar • Nov. 30, 2022
  • A screenshot of the Kids Foot Locker virtual Roblox experience.
    Image attribution tooltip
    Courtesy of Kids Foot Locker

    Kids Foot Locker opens House of Play Roblox experience

    The game, which is based on a real store concept, allows users to play mini games and collect tokens to exchange for super-powered sneakers.

    By Tatiana Walk-Morris • Nov. 29, 2022
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
    Image attribution tooltip
    Liliboas via Getty Images

    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By Nov. 28, 2022
  • Person lounging on couch, looking at phone
    Image attribution tooltip

    iStock.com/LaylaBird

    Sponsored by Vericast

    Leverage the power and reach of TikTok for your brand

    The power of TikTok for growing brands is elusive to some. How can you use it to extend your reach?

    By Alexis Whitner, Vericast • Nov. 28, 2022
  • Frito-Lay and PepsiCo Beverages partner on “Share More Joy” campaign and debut their first national holiday commercial collaboration on Thanksgiving Day.
    Image attribution tooltip
    Courtesy of PepsiCo

    PepsiCo bridges snacks and beverages for shared holiday ad

    The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.

    By Nov. 22, 2022
  • Image attribution tooltip
    Courtesy of Oreo

    Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

    Deepfakes of ‘80s action stars, Blockbuster activations and retro video games made donning rose-colored glasses easier in a challenging year.

    By Nov. 21, 2022