Social Media: Page 2


  • Uber sign on office building in New York City.
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    Michael M. Santiago via Getty Images
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    How Uber built its TikTok creator strategy — and why it looks beyond vanity metrics

    Phil Rosario, Uber’s global social media lead for TikTok, explains how he leveraged creators to grow the brand’s following to over 750,000 within a year.

    By Nov. 9, 2023
  • Kraft Real Mayo seeks to make "moist" the word of the year
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    Courtesy of Kraft Heinz
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    Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking

    A Twitch “Search-A-Thon” livestream is part of the brand’s efforts to convince Merriam-Webster that the maligned term is the word of the moment.

    By Nov. 8, 2023
  • Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Actor Gavin Casalengo sits on a beach holding a Bomb Pop in one hand.
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    Courtesy of Bomb Pop
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    How Bomb Pop connects with tweens to boost sales

    By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales. 

    By Aaron Baar • Nov. 7, 2023
  • A group of people drink cocktails together.
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    Courtesy of Anheuser-Busch InBev
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    Cutwater comes to the aid of holiday hosts with cocktail helpline

    A holiday concierge from the AB InBev ready-to-drink cocktail brand is available by dialing 1-833-DRINK-CW and via its Instagram.

    By Nov. 2, 2023
  • Coca-Cola Racing Family Legends
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    Courtesy of Coca-Cola
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    How Coca-Cola celebrated the 25-year legacy of its NASCAR racing family

    Legends Kyle Petty, Dale Jarrett, Jeff Burton and Bobby Labonte convened for a social content series about their careers and the brand's heritage.

    By Nov. 2, 2023
  • Social Media Predictions 2024
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    Retrieved from Meta on October 25, 2023
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    Column

    Sociable: 34 predictions for social media marketing in 2024

    A platform-by-platform breakdown of what’s in the works and the big changes digital marketers can expect next year. 

    By Andrew Hutchinson • Oct. 27, 2023
  • A person stands beside a teen, each holding a mobile phone, as they engage with Chips Ahoy!'s new AR experience that champions multicultural artists.
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    Courtesy of Chips Ahoy!
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    Chips Ahoy leverages AR to support multicultural teen artists

    The cookie brand’s “Happy by Design” campaign features an AR platform that showcases the creativity of eight up-and-coming artists. 

    By Aaron Baar • Oct. 26, 2023
  • Snap's Bitmoji outfits for Halloween.
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    Permission granted by Snap
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    Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses

    Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases.

    By Oct. 26, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta revenue surges 23% but volatility could soften advertiser demand

    Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

    By Oct. 26, 2023
  • Meta logo
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    Retrieved from Meta on March 23, 2022
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    Sociable: Meta faces legal action from 42 state attorneys general over addicting teen users

    The case could see Meta forced to add an algorithmic opt-out for all users.

    By Andrew Hutchinson • Oct. 25, 2023
  • Header image for "IT Spending and 2023 Budgets Under Close Scrutiny"
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    Getty Images via Getty Images
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    Edgewell, Ford on preserving an innovative streak in times of constraint

    Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick.

    By Oct. 20, 2023
  • Snap introduced its Creator Collab Campaigns, a suite of ad products meant to strengthen the creator, brand tie.
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    Permission granted by Snap
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    Snap helps brands streamline creator partnerships with new solutions

    Creator Collab Campaigns include a Creator Discovery API, a new midroll ad placement and a feature to help creators more clearly mark branded content.

    By Aaron Baar • Oct. 19, 2023
  • A side-by-side comparison of old General Mills Gushers with new packaging design against a yellow backdrop.
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    Retrieved from General Mills on October 18, 2023
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    How General Mills refreshed its fruit snack brands to fend off disruptors

    Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.

    By Oct. 19, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    Q&A

    State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt

    Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.

    By Updated Oct. 18, 2023
  • TikTok's "Out of Phone" ad solution shown on RedBox.
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    Permission granted by TikTok
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    TikTok unveils Out of Phone OOH ad solution for brands

    L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

    By Aaron Baar • Oct. 17, 2023
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By Oct. 13, 2023
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How Meta, TikTok ad-free tiers could impact advertiser budgets

    Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.

    By Oct. 12, 2023
  • A person with a smartphone walks past a billboard advertisement for YouTube.
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    Sean Gallup via Getty Images
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    Google helps advertisers extend social strategies across its platforms

    The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.

    By Aaron Baar • Oct. 12, 2023
  • An advertisement for CB2 is displayed on a TV screen.
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    Courtesy of Spaceback
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    How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

    With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

    By Aaron Baar • Oct. 12, 2023
  • Young people lying on the grass holding little white flowers.
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    Courtesy of JanSport
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    E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

    TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

    By Oct. 12, 2023
  • An image teasing Snapchat's "Phantom House" Halloween content series.
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    Permission granted by Snap
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    Snapchat courts brands with interactive Halloween series starring creators

    Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

    By Oct. 9, 2023
  • Mean Girls actor Jonathan Bennett appears in a Tinder ad
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    Courtesy of Match Group
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    Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

    In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.

    By Aaron Baar • Oct. 5, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
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    Courtesy of Olaplex
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    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By Oct. 5, 2023
  • An example of three outputs from Three Olives Vodka's Generager tool.
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    Courtesy of Proximo
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    Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

    Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

    By Oct. 4, 2023
  • Jake from State Farm and Donna Kelce recreate one of Taylor Swift's viral moments
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    Courtesy of State Farm
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    State Farm seizes on fan mania around Taylor Swift’s rumored relationship

    Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce’s mom, generating online discussion around the Eagles game Sunday.

    By Oct. 3, 2023