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Courtesy of American Eagle
American Eagle rebalances marketing toward performance as sales slide
The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.
By Peter Adams • May 29, 2026 -
Courtesy of Mars, Inc.
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
By Jessica Hammers • May 28, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of PepsiCo
Pepsi extends food-focused push for summer of soccer with ads, activations
Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.
By Chris Kelly • May 28, 2026 -
Courtesy of Unilever
Unilever’s creator marketing strategy takes center stage at World Cup
The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.
By Peter Adams • May 27, 2026 -
Courtesy of Manischewitz
Manischewitz celebrates Jewish matchmaking with reality dating series
The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.
By Jessica Hammers • May 21, 2026 -
Courtesy of Centenario Tequila
Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup
“Todo o Nada” was led by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.
By Chris Kelly • May 20, 2026 -
Courtesy of Oscar Mayer
Oscar Mayer’s Wienermobile race returns with bolder media blitz
After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend.
By Peter Adams • Updated May 19, 2026 -
Retrieved from Dr Pepper on May 18, 2026
Dr Pepper gets into microdramas for return of dirty soda-inspired flavor
The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.
By Sara Karlovitch • May 18, 2026 -
Courtesy of Garnier
Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation
The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.
By Jessica Hammers • May 15, 2026 -
istockphoto.com/Sean Anthony Eddy
Social insights fail to reach decision-makers: Here’s what the numbers say
Just 14% of social media professionals feel their organization is able to use social data properly.
By Sara Karlovitch • May 15, 2026 -
Drew Angerer via Getty Images
TikTok looks beyond brand discovery with travel booking and more
At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.
By Peter Adams • May 14, 2026 -
Courtesy of Mischief
Miller Lite puts 12-pack in soccer ball as part of World Cup campaign
The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.
By Sara Karlovitch • May 14, 2026 -
Permission granted by Priceline
Priceline brings back its Negotiator to combat soaring travel costs
The brand is making a bigger appeal to Gen Z travelers with TikTok stunts and ads that see William Shatner pass the baton to Randall Park.
By Peter Adams • Updated May 14, 2026 -
Courtesy of CeraVe
CeraVe taps into basketball lore for latest social-first campaign
The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little fires everywhere” approach.
By Chris Kelly • May 13, 2026 -
Courtesy of Home Depot
How Home Depot is crafting content on the road to the World Cup
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.
By Chris Kelly • May 11, 2026 -
Courtesy of Luna Bar
Luna Bar strategizes new era with social ads starring Jessica Alba
The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.
By Jessica Hammers • May 7, 2026 -
Brandon Bell via Getty Images
Target’s digital chief breaks down the retailer’s creator overhaul
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
By Peter Adams • May 6, 2026 -
Courtesy of Lay's
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
By Peter Adams • May 5, 2026 -
Courtesy of DoorDash
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
By Chris Kelly • May 4, 2026 -
lixu via Getty Images
Meta and Google ad revenues soar thanks to AI, but big picture is blurry
Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
By Peter Adams • April 30, 2026 -
Tim Boyle via Getty Images
How Nestlé turns creator content into brand-suitable ads at scale
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
By Peter Adams • April 30, 2026 -
Courtesy of Claire's
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign
“A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
By Jessica Hammers • Updated April 30, 2026 -
Courtesy of Expedia
Expedia bets on creator-led marketing with IShowSpeed partnership
The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.
By Peter Adams • April 29, 2026 -
Permission granted by VaynerX
VaynerX’s new agency wants to help brands master the attention economy
The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.
By Peter Adams • April 27, 2026 -
Courtesy of Coca-Cola
Deep DiveHow ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
By Chris Kelly • April 27, 2026
