Social Media

  • An individual in a mess blue shirt and striped red tie holds up a Snickers Ice Cream bar. Next to him are boxes of Minis. Only the torso is visible.
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    Courtesy of Mars
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    Snickers’ ice cream line seeks help telling the internet to chill out

    The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet. 

    By • July 31, 2026
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat shores up lead gen ads with new HubSpot integration

    The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

    By • July 30, 2026
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta touts industry-leading ad revenue growth, but AI unease rises

    CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

    By • July 30, 2026
  • IShowSpeed drives a jet boat for Expedia
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    Courtesy of Expedia
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    Opinion

    IRL streamers are brands’ biggest marketing opportunity

    Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.

    By Ashray Urs • July 30, 2026
  • Reddit Kia
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    Courtesy of Reddit
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    Kia takes a Reddit staple for a spin during WNBA All-Star Weekend

    The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.

    By • July 29, 2026
  • A woman is depicted hiking up a hill.
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    Courtesy of Canada Goose
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    Canada Goose brings nature’s fringe to lifestyle marketing push

    Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

    By Danielle McLean • July 27, 2026
  • Facebook, Meta, Cambridge Analytica, SCOTUS
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    Getty Images
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    Column

    Sociable: Will Meta’s massive AI bet pay off?

    The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.

    By Andrew Hutchinson • July 24, 2026
  • Muna for Ugg
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    Courtesy of Ugg
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    Ugg teams with buzzy pop band Muna for back-to-school campaign

    The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.

    By • July 23, 2026
  • American Eagle back-to-school campaign 2026
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    Courtesy of American Eagle
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    From Yamal to the mall: How American Eagle is going back to school

    CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

    By • July 22, 2026
  • Cardi B holds a can of Zevia
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    Courtesy of Zevia
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    Zevia taps Cardi B to serve up real talk in biggest campaign to date

    The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”

    By • July 21, 2026
  • Liberty Mutual's Liberty Biberty character
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    Courtesy of Liberty Mutual
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    Why Liberty Mutual turned a viral ad moment into a new brand character

    Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.

    By • July 21, 2026
  • Carl Radke with Coffee Mate
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    Courtesy of Coffee Mate
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    Coffee Mate stirs up summer fling with social-first campaign

    The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.

    By • July 16, 2026
  • Neutrogena
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    Courtesy of Neutrogena
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    Neutrogena puts science above virality with ‘Break the Rules’ campaign

    The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.

    By • July 15, 2026
  • A ref, whose head is out-of-frame, reaches into his shirt pocket to pull out a red Heinz Penalty Packet.
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    Courtesy of Heinz
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    Heinz calls foul on small condiment packets in social World Cup effort

    Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.

    By • July 9, 2026
  • Creators for Aeropostale
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    Courtesy of Aeropostale
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    How Aéropostale entertains Gen Alpha with a creator-led mini-series

    Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

    By • July 9, 2026
  • Artist Don Rimx poses in front of mural art in Vitaminwater's new content series.
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    Permission granted by Vitaminwater
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    Vitaminwater doubles down on content series celebrating local art

    Neighborhue is developed in partnership with My Code, a multicultural media and marketing agency that owns properties including Remezcla Media Group.

    By • July 9, 2026
  • Trevor Noah for Febreze
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    Courtesy of Unilever
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    Why Febreze is taking on soccer stink via podcasts, experiences

    The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

    By • July 6, 2026
  • Person running in long sleeve blue shirt and black shorts
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    Getty Images
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    Dove Men+Care takes to Strava and social media to promote reformulation

    The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.

    By • July 2, 2026
  • A phone with Tik Tok Shop pulled up.
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    Photo illustration by Ezra Acayan/Getty Images via Getty Images
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    Q&A

    How TikTok Shop is changing innovation for food and beverage brands

    Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.

    By Michael Brady • July 2, 2026
  • John Deere equipment on a field
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    Courtesy of John Deere
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    How John Deere steeps its brand story in its American heritage

    Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.

    By • July 1, 2026
  • Hip-hop lyrics on Sprite cans
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    Courtesy of Sprite
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    Sprite unites tastemakers and fans to debate hip-hop’s greatest hits

    New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.

    By • June 25, 2026
  • Jenny and Dave Marrs sitting on chairs. Dave is holding a box of Aleve.
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    Courtesy of Bayer
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    Aleve tackles home improvement pain with social content and DIY stars

    “Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.

    By • June 17, 2026
  • NY-NJ FIFA Fan Fest 2026
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    Courtesy of MLS
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    How the World Cup fuels US soccer leagues and their brand partners

    The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.

    By • June 17, 2026
  • Charli XCX for Coach
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    Courtesy of Coach
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    Coach unites celebrities, Gen Z storytelling under new brand platform

    Developed with support from United Talent Agency’s Next Gen Practice and the creative agency Marcel, &Coach tries to break from luxury campaign narratives.

    By • June 16, 2026
  • James Marsden drinks a glass of Scotch whisky as he leans against a wood sideboard.
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    Courtesy of The Macallan
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    The Macallan latches on to Gen Z’s zeal for special occasion splurges

    The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.

    By • June 16, 2026