Social Media
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Courtesy of Bayer
Aleve tackles home improvement pain with social content and DIY stars
“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.
By Sara Karlovitch • June 17, 2026 -
Courtesy of MLS
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.
By Chris Kelly • June 17, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Coach
Coach unites celebrities, Gen Z storytelling under new brand platform
Developed with Gen Z input, &Coach tries to break from fixed luxury campaign narratives to focus on co-authorship.
By Peter Adams • June 16, 2026 -
Courtesy of The Macallan
The Macallan latches on to Gen Z’s zeal for special occasion splurges
The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.
By Sara Karlovitch • June 16, 2026 -
Permission granted by Dentsu
Dentsu brings back 360i brand as social-first solution primed for AI
Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators and social.
By Peter Adams • June 15, 2026 -
Retrieved from Pinterest on June 11, 2026
Sociable: Pinterest adds Amazon Storefront linking
Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.
By Andrew Hutchinson • June 11, 2026 -
Courtesy of L'Oréal Paris USA
L’Oréal Paris helps shape ‘Legally Blonde’ origin story in streaming tie-up
The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by social content.
By Peter Adams • June 11, 2026 -
Courtesy of Accenture
Accenture acquires Whalar agency to gain creator economy advantage
The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
By Peter Adams • June 10, 2026 -
Courtesy of American Eagle
Q&AHow American Eagle is kicking off its deal with the new face of soccer
The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.
By Chris Kelly • June 10, 2026 -
Courtesy of Chipotle
Chipotle nods to NBA milestones to dole out 53K free entrees
The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.
By Jessica Hammers • June 4, 2026 -
Courtesy of McDonald's
How McDonald’s is serving up culture as part of its new strategic plan
Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.
By Chris Kelly • June 3, 2026 -
Courtesy of Snickers
Snickers wins praise from Reeses for bigger push behind peanut butter
A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers Peanut Butter.
By Peter Adams • June 2, 2026 -
Christian Petersen/Getty Images via Getty Images
‘Minecraft’ expands creator marketing ambitions with affiliate program
The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.
By Sara Karlovitch • June 2, 2026 -
Courtesy of Hyundai Motor America
Hyundai’s CMO on how to make the most of an official World Cup sponsorship
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
By Chris Kelly • June 1, 2026 -
Courtesy of American Eagle
American Eagle rebalances marketing toward performance as sales slide
The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.
By Peter Adams • May 29, 2026 -
Courtesy of Mars, Inc.
M&M’s gamifies ‘Love Island USA’ viewing experience as series partner
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
By Jessica Hammers • May 28, 2026 -
Courtesy of PepsiCo
Pepsi extends food-focused push for summer of soccer with ads, activations
Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.
By Chris Kelly • May 28, 2026 -
Courtesy of Unilever
Unilever’s creator marketing strategy takes center stage at World Cup
The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.
By Peter Adams • May 27, 2026 -
Courtesy of Manischewitz
Manischewitz celebrates Jewish matchmaking with reality dating series
The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.
By Jessica Hammers • May 21, 2026 -
Courtesy of Centenario Tequila
Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup
“Todo o Nada” was led by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.
By Chris Kelly • May 20, 2026 -
Courtesy of Oscar Mayer
Oscar Mayer’s Wienermobile race returns with bolder media blitz
After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend.
By Peter Adams • Updated May 19, 2026 -
Retrieved from Dr Pepper on May 18, 2026
Dr Pepper gets into microdramas for return of dirty soda-inspired flavor
The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.
By Sara Karlovitch • May 18, 2026 -
Courtesy of Garnier
Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation
The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.
By Jessica Hammers • May 15, 2026 -
istockphoto.com/Sean Anthony Eddy
Social insights fail to reach decision-makers: Here’s what the numbers say
Just 14% of social media professionals feel their organization is able to use social data properly.
By Sara Karlovitch • May 15, 2026 -
Drew Angerer via Getty Images
TikTok looks beyond brand discovery with travel booking and more
At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.
By Peter Adams • May 14, 2026
