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ColumnSociable: Will Meta’s massive AI bet pay off?
The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.
By Andrew Hutchinson • July 24, 2026 -
Courtesy of Ugg
Ugg teams with buzzy pop band Muna for back-to-school campaign
The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
By Chris Kelly • July 23, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of American Eagle
From Yamal to the mall: How American Eagle is going back to school
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.
By Chris Kelly • July 22, 2026 -
Courtesy of Zevia
Zevia taps Cardi B to serve up real talk in biggest campaign to date
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”
By Peter Adams • July 21, 2026 -
Courtesy of Liberty Mutual
Why Liberty Mutual turned a viral ad moment into a new brand character
Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.
By Chris Kelly • July 21, 2026 -
Courtesy of Coffee Mate
Coffee Mate stirs up summer fling with social-first campaign
The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.
By Sara Karlovitch • July 16, 2026 -
Courtesy of Neutrogena
Neutrogena puts science above virality with ‘Break the Rules’ campaign
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
By Chris Kelly • July 15, 2026 -
Courtesy of Heinz
Heinz calls foul on small condiment packets in social World Cup effort
Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.
By Sara Karlovitch • July 9, 2026 -
Courtesy of Aeropostale
How Aéropostale entertains Gen Alpha with a creator-led mini-series
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
By Chris Kelly • July 9, 2026 -
Permission granted by Vitaminwater
Vitaminwater doubles down on content series celebrating local art
Neighborhue is developed in partnership with My Code, a multicultural media and marketing agency that owns properties including Remezcla Media Group.
By Peter Adams • July 9, 2026 -
Courtesy of Unilever
Why Febreze is taking on soccer stink via podcasts, experiences
The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.
By Chris Kelly • July 6, 2026 -
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Dove Men+Care takes to Strava and social media to promote reformulation
The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.
By Sara Karlovitch • July 2, 2026 -
Photo illustration by Ezra Acayan/Getty Images via Getty Images
Q&AHow TikTok Shop is changing innovation for food and beverage brands
Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to the platform’s head of food.
By Michael Brady • July 2, 2026 -
Courtesy of John Deere
How John Deere steeps its brand story in its American heritage
Founded in 1837, the agriculture machinery company has partnered with MLB and been active on TikTok to connect with new generations of consumers.
By Chris Kelly • July 1, 2026 -
Courtesy of Sprite
Sprite unites tastemakers and fans to debate hip-hop’s greatest hits
New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a digital experience.
By Chris Kelly • June 25, 2026 -
Courtesy of Bayer
Aleve tackles home improvement pain with social content and DIY stars
“Fixer to Fabulous” hosts Jenny and Dave Marrs star in a social media campaign from the Bayer pain relief brand.
By Sara Karlovitch • June 17, 2026 -
Courtesy of MLS
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.
By Chris Kelly • June 17, 2026 -
Courtesy of Coach
Coach unites celebrities, Gen Z storytelling under new brand platform
Developed with support from United Talent Agency’s Next Gen Practice and the creative agency Marcel, &Coach tries to break from luxury campaign narratives.
By Peter Adams • June 16, 2026 -
Courtesy of The Macallan
The Macallan latches on to Gen Z’s zeal for special occasion splurges
The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.
By Sara Karlovitch • June 16, 2026 -
Permission granted by Dentsu
Dentsu brings back 360i brand as social-first solution primed for AI
Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators and social.
By Peter Adams • June 15, 2026 -
Retrieved from Pinterest on June 11, 2026
Sociable: Pinterest adds Amazon Storefront linking
Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.
By Andrew Hutchinson • June 11, 2026 -
Courtesy of L'Oréal Paris USA
L’Oréal Paris helps shape ‘Legally Blonde’ origin story in streaming tie-up
The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by social content.
By Peter Adams • June 11, 2026 -
Courtesy of Accenture
Accenture acquires Whalar agency to gain creator economy advantage
The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
By Peter Adams • June 10, 2026 -
Courtesy of American Eagle
Q&AHow American Eagle is kicking off its deal with the new face of soccer
The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.
By Chris Kelly • June 10, 2026 -
Courtesy of Chipotle
Chipotle nods to NBA milestones to dole out 53K free entrees
The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.
By Jessica Hammers • June 4, 2026
