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Courtesy of JCPenney
Why JCPenney’s spring campaign bowed with a Paris, Texas, fashion show
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) Looking For” effort.
By Chris Kelly • March 16, 2026 -
Courtesy of Ugg
Ugg pays homage to B-movie classics and their handcrafted effects
Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in creative that takes inspiration from “Attack of the 50 Foot Woman.”
By Peter Adams • Updated March 16, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Retrieved from Burger King on March 13, 2026
Burger King’s CMO on firing its mascot as brand evolves in new campaign
“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the forefront.
By Chris Kelly • March 16, 2026 -
Courtesy of TreSemmé
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push
The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.
By Jessica Hammers • March 12, 2026 -
Courtesy of Marriott
Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals
Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.
By Peter Adams • Updated March 12, 2026 -
Courtesy of Procter & Gamble
How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean
Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.
By Chris Kelly • March 10, 2026 -
Courtesy of Knorr
Knorr taps into viral social trends with latest dating-focused campaign
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
By Chris Kelly • March 9, 2026 -
Courtesy of Burger King
Burger King names 2 new agencies following viral Whopper bite moment
Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.
By Peter Adams • March 9, 2026 -
Courtesy of Unleashed Brands
Why Unleashed Brands tapped VaynerX to pump up social media marketing
CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.
By Chris Kelly • March 6, 2026 -
Courtesy of McDonald's
McDonald’s reality TV-inspired campaign turns kiosks into confessionals
The social-heavy effort, made with agency Golin, comes as the chain faces social media and competitor blowback for a video featuring its CEO.
By Chris Kelly • March 5, 2026 -
Courtesy of MLB
TikTok, MLB tap into growing baseball fandom with expanded content tie-up
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
By Aaron Baar • Feb. 26, 2026 -
Courtesy of Coach
How Coach cocreated a campaign with Gen Z communities around the world
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
By Chris Kelly • Feb. 26, 2026 -
Courtesy of IHOP
IHOP promotes pancakes with low-tech aesthetics, experiential play
In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic.
By Sara Karlovitch • Feb. 25, 2026 -
Permission granted by Waterloo Sparkling Water
Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands
The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.
By Peter Adams • Feb. 23, 2026 -
Courtesy of Depop
Depop touts ability to support consumer incomes with ‘Depoponomics’
A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.
By Jessica Hammers • Feb. 18, 2026 -
Courtesy of PepsiCo
PepsiCo’s first creator-led product launch reimagines chips for Gen Z
The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creators, culture and checkout.
By Chris Kelly • Feb. 18, 2026 -
Courtesy of Carl's Jr.
Deep DiveHow QSRs are building on value marketing with pop culture, nostalgia
Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.
By Chris Kelly • Feb. 18, 2026 -
Courtesy of PepsiCo
PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans
Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.
By Chris Kelly • Feb. 17, 2026 -
Getty Images
Sponsored by Dash SocialThe new rules of social discovery and distribution
Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.
Feb. 17, 2026 -
Courtesy of Publicis
Publicis weds creator, sports marketing for new Influential Sports unit
The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.
By Aaron Baar • Feb. 12, 2026 -
Courtesy of Kimberly-Clark
Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’
The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”
By Chris Kelly • Feb. 11, 2026 -
Courtesy of CeraVe
CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign
The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.
By Peter Adams • Updated Feb. 10, 2026 -
Courtesy of Dove
Dove lets Redditors do the talking in transparency-focused campaign
“Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.
By Sara Karlovitch • Feb. 10, 2026 -
Courtesy of Ritz
Deep Dive‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe
Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.
By Peter Adams , Chris Kelly • Feb. 9, 2026 -
Illustration: Emma Erickson
Super Bowl 2026: Viewership, engagement and ads analysis
Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.
By Sara Karlovitch • Feb. 9, 2026
