Social Media
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Courtesy of Crocs
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
By Peter Adams • Aug. 14, 2026 -
StockPlanets via Getty Images
Smartphone school ban could imperil billions in social media ad revenue
While a national ban is currently hypothetical, Emarketer’s research on its potential impact reflects the rapidly changing regulatory landscape for mobile.
By Sara Karlovitch • Aug. 13, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by Cuisinart
Cuisinart caters to thumb-scrolling consumers with short-form series
The 14-part, non-linear series follows the culinary endeavors of a modern home cook and her eccentric roommate from the 17th century.
By Peter Adams • Aug. 13, 2026 -
Courtesy of Dove
Dove’s marketing mixes sports and style for US Open sponsorship return
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
By Peter Adams • Aug. 12, 2026 -
Courtesy of Cava
Q&AHow Cava outperforms in fast casual despite frugal marketing budget
The chain has made bets on social content, loyalty and experiences to make the most of a marketing budget that’s just over 1% of revenue.
By Chris Kelly • Aug. 12, 2026 -
Courtesy of CeraVe
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.
By Chris Kelly • Aug. 11, 2026 -
Courtesy of Rhone
Rhone CMO on marketing at an inflection point for the apparel brand
Created in-house, with media handled by Kepler Group, “A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions.
By Chris Kelly • Aug. 11, 2026 -
Ethan Miller via Getty Images
Disney, TikTok partner on content sharing as creators fuel fandom
The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical video content.
By Peter Adams • Aug. 5, 2026 -
Courtesy of Michelob Ultra
Deep DiveHow 5 brands won World Cup gold through marketing investments
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
By Chris Kelly • Aug. 5, 2026 -
Courtesy of Express
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
By Chris Kelly • Aug. 3, 2026 -
Courtesy of Mars
Snickers’ ice cream line seeks help telling the internet to chill out
The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.
By Sara Karlovitch • July 31, 2026 -
Justin Sullivan/Staff via Getty Images
Snapchat shores up lead gen ads with new HubSpot integration
The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.
By Peter Adams • July 30, 2026 -
Drew Angerer via Getty Images
Meta touts industry-leading ad revenue growth, but AI unease rises
CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.
By Peter Adams • July 30, 2026 -
Courtesy of Expedia
OpinionIRL streamers are brands’ biggest marketing opportunity
Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.
By Ashray Urs • July 30, 2026 -
Courtesy of Reddit
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
The brand’s AMA featured a claw machine of preselected questions answered live on video and generated 61,000 views in 72 hours.
By Sara Karlovitch • July 29, 2026 -
Courtesy of Canada Goose
Canada Goose brings nature’s fringe to lifestyle marketing push
Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.
By Danielle McLean • July 27, 2026 -
Getty Images
ColumnSociable: Will Meta’s massive AI bet pay off?
The company has invested hundreds of billions of dollars into developing artificial intelligence models, but the market’s response hasn't matched owner Mark Zuckerberg’s enthusiasm for the tech.
By Andrew Hutchinson • July 24, 2026 -
Courtesy of Ugg
Ugg teams with buzzy pop band Muna for back-to-school campaign
The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
By Chris Kelly • July 23, 2026 -
Courtesy of American Eagle
From Yamal to the mall: How American Eagle is going back to school
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.
By Chris Kelly • July 22, 2026 -
Courtesy of Zevia
Zevia taps Cardi B to serve up real talk in biggest campaign to date
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”
By Peter Adams • July 21, 2026 -
Courtesy of Liberty Mutual
Why Liberty Mutual turned a viral ad moment into a new brand character
Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.
By Chris Kelly • July 21, 2026 -
Courtesy of Coffee Mate
Coffee Mate stirs up summer fling with social-first campaign
The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.
By Sara Karlovitch • July 16, 2026 -
Courtesy of Neutrogena
Neutrogena puts science above virality with ‘Break the Rules’ campaign
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
By Chris Kelly • July 15, 2026 -
Courtesy of Heinz
Heinz calls foul on small condiment packets in social World Cup effort
Limited-edition Penalty Packets tap into interest in soccer’s iconic red and yellow cards ahead of the quarter finals.
By Sara Karlovitch • July 9, 2026 -
Courtesy of Aeropostale
How Aéropostale entertains Gen Alpha with a creator-led mini-series
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
By Chris Kelly • July 9, 2026
