E.l.f. bets on power of sound for kinder social media algorithms

A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.

By Jessica Hammers • Nov. 13, 2025

Disney, Snapchat blur the lines between AR and IRL for ‘Zootopia 2’

The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that reimagines the app as “Snapcat.”

By Aaron Baar • Nov. 13, 2025

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos

Spots that take a page from Rankin/Bass stop-motion classics were created with Starburns Industries, RadicalMedia and internal shop Local Produce.

By Peter Adams • Nov. 13, 2025

Why marketers like Unilever, State Farm are headed to NBCU’s BravoCon

Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.

By Chris Kelly • Nov. 13, 2025

How McDonald’s turned K-pop fandom into a mass-market cultural play

An experiential activation crafted by the IW Group helped the fast food giant benefit from buzz around the return of BTS.

By Chris Kelly • Nov. 12, 2025

Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

By Jessica Hammers • Nov. 10, 2025

Sociable: Documents show Meta earns billions from scam ads, Reuters reports

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by Reuters.

By Andrew Hutchinson • Nov. 6, 2025

Chewy ramps up creator storefronts ahead of holiday season

More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists relevant to their audiences.

By Sara Karlovitch • Nov. 6, 2025

Sociable: Snapchat brings Perplexity AI to inboxes

Early next year, Snapchatters will be able to pose questions to the conversational chatbot directly in the Chat interface. 

By Andrew Hutchinson • Nov. 6, 2025

5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social

The brand’s signature piece of marketing is becoming a 12-part social series developed with Energy BBDO that showcases overstimulating flavor.

By Peter Adams • Nov. 5, 2025

Best Buy bets on sports, creators to serve up holiday gifting inspiration

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

By Jessica Hammers • Nov. 3, 2025

Meta’s AI bets supercharge marketing efficiency — and costs

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased uptake. 

By Peter Adams • Oct. 30, 2025

Target brings back ‘Hot Santa,’ adds new characters to holiday push

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push.

By Jessica Hammers • Oct. 30, 2025

P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV.

By Chris Kelly • Oct. 29, 2025

Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes

The tagline, first introduced in the ‘90s, has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.

By Peter Adams • Oct. 28, 2025

E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”

By Jessica Hammers • Oct. 28, 2025

Inside the campaign to reposition pork for Gen Z, millennial consumers

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

By Peter Adams • Oct. 27, 2025

Top takeaways from Advertising Week 2025 marketers need to know

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

By Chris Kelly , Peter Adams , Jessica Hammers , Sara Karlovitch • Oct. 23, 2025

Airbnb continues focus on travel experiences with new social features

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an experience they are considering.

By Aaron Baar • Oct. 23, 2025

How Hellmann’s covers the spread with football marketing

Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.

By Chris Kelly • Oct. 20, 2025

Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”

By Chris Kelly • Oct. 17, 2025

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

By Chris Kelly • Oct. 16, 2025

Lysol taps Snooki for social campaign promoting the ‘StinkCheck’

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.

By Aaron Baar • Oct. 16, 2025

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

By Peter Adams • Oct. 16, 2025

Don Julio celebrates Día de Muertos traditions with global pop-ups

The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta. 

By Sara Karlovitch • Oct. 15, 2025