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Courtesy of The Walt Disney Company
Disney plans TikTok Shop holiday experience with over 20 brands
A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.
By Jessica Hammers • Oct. 29, 2026 -
Courtesy of Urban Outfitters
How Urban Outfitters finds the right campus fit with college marketing
The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.
By Chris Kelly • Oct. 28, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by ANA
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into how brands including Pine-Sol and Brita built social-first, high-volume content models.
By Chris Kelly • Oct. 26, 2026 -
Courtesy of Banana Republic
Banana Republic debuts TikTok content series in bid for younger shoppers
The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.
By Jessica Hammers • Oct. 22, 2026 -
Retrieved from Meta on October 22, 2026
Sociable: Meta adds users and revenue as AI costs climb
Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due to capital expenditures.
By Andrew Hutchinson • Oct. 21, 2026 -
Getty Images via Getty Images
Billion Dollar Boy Group bets B2B is creator marketing’s next big wave
The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year.
By Peter Adams • Oct. 19, 2026 -
Permission granted by Anthropologie
Anthropologie’s holiday marketing seeks to balance emotion, business impact
Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.
By Peter Adams • Oct. 19, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
5 ways marketers can make a lasting impact with Gen Alpha
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
By Peter Adams • Oct. 14, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
How marketers can fuel social, discoverability with experiences
At Advertising Week, VaynerX’s Gary Vaynerchuk and marketers from Target and JPMorgan Chase discussed balancing content and activations.
By Chris Kelly • Oct. 6, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
How brands’ deeper creator deals are unlocking cost efficiencies, results
Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.
By Peter Adams • Oct. 6, 2026 -
Photo illustration by Ezra Acayan/Getty Images via Getty Images
TikTok broadens agentic AI play, brings global ad network to US
New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.
By Peter Adams • Oct. 5, 2026 -
Courtesy of The Hershey Company
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
By Jessica Hammers • Oct. 1, 2026 -
Permission granted by TikTok for Business
Sponsored by TikTokHow agencies can turn holiday intent into action
Explore how holiday shoppers move from discovery to purchase on TikTok.
Sept. 28, 2026 -
Mario Tama via Getty Images
Inside McDonald’s new marketing model as it enters media network fray
At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.
By Chris Kelly • Sept. 23, 2026 -
Courtesy of Chili's Grill & Bar
How Chili’s marketing works — and why Mexican QSRs are its next target
Since 2024, the chain has rolled out advertising efforts that turned social media chatter about the high cost of fast food into gains in new categories.
By Chris Kelly • Sept. 22, 2026 -
Courtesy of Gap
Gap rolls out Fashiontainment strategy with boy band collaboration
The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and social content.
By Peter Adams • Sept. 22, 2026 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios spotlights first NIL roster in social campaign
“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.
By Jessica Hammers • Sept. 17, 2026 -
Courtesy of Carter's
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
By Jessica Hammers • Sept. 15, 2026 -
Permission granted by Old Navy
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.
By Peter Adams • Sept. 11, 2026 -
Justin Sullivan/Staff via Getty Images
Snapchat promises advertisers faster conversions for the holidays
New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.
By Jessica Hammers • Sept. 10, 2026 -
Courtesy of Caesars Sportsbook
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
“We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.
By Chris Kelly • Sept. 9, 2026 -
(Tim Boyle/Getty Images) via Getty Images
OpinionWhy brand personality matters more than ever
Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.
By Julie Reeves • Sept. 9, 2026 -
Scott Olson via Getty Images
Campbell’s heats up digital focus amid marketing reformulation
Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.
By Peter Adams • Sept. 8, 2026 -
Courtesy of Hoka
Hoka builds Strava running stats into digital OOH campaign
The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.
By Jessica Hammers • Sept. 3, 2026 -
Permission granted by Axe
Axe vies for more mature brand positioning while nodding to Y2K roots
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
By Peter Adams • Sept. 2, 2026
