Social Media
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Courtesy of Hennessy
ColumnCampaign Trail: Hennessy stirs up social with LeBron’s latest decision
The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can't make an omelet without breaking some eggs.”
By Chris Kelly • Oct. 17, 2025 -
Justin Sullivan/Staff via Getty Images
Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room
Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.
By Chris Kelly • Oct. 16, 2025 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Retrieved from Lysol on October 15, 2025
Lysol taps Snooki for social campaign promoting the ‘StinkCheck’
The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.
By Aaron Baar • Oct. 16, 2025 -
Retrieved from E.l.f. on October 16, 2025
E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads
A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform.
By Peter Adams • Oct. 16, 2025 -
Courtesy of Diageo
Don Julio celebrates Día de Muertos traditions with global pop-ups
The Diageo-owned tequila brand will host events in 12 cities in partnership with Mexican bakery Panadería Rosetta.
By Sara Karlovitch • Oct. 15, 2025 -
Permission granted by Target
Why Target is embracing social-first marketing for its Woolrich collab
A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.
By Peter Adams • Oct. 14, 2025 -
Courtesy of Gap Inc.
Gap Inc. recruits micro-influencers for new affiliate program
On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
By Daphne Howland • Oct. 10, 2025 -
Permission granted by Shutterstock for Advertising Week New York
CMOs share what brands get wrong when marketing to Gen Z
The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
By Peter Adams • Oct. 10, 2025 -
Courtesy of Axe
Axe’s latest swing: When TikTok absurdism meets brand design
To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
By Chris Kelly • Oct. 10, 2025 -
Shutterstock for Advertising Week New York
How brand expectations for creator AORs are evolving as investment grows
Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and high-level strategy.
By Jessica Hammers • Oct. 8, 2025 -
Courtesy of CeraVe
Inside CeraVe’s social-first partnership with the NBA
The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.
By Chris Kelly • Oct. 6, 2025 -
Courtesy of Starbucks
Starbucks ties in-store experiences, rewards to new Taylor Swift album
The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is throwing “the largest global listening party.”
By Peter Adams • Oct. 3, 2025 -
Justin Sullivan via Getty Images
Meta streamlines AI use for brands with new business agent, creative tools
Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.
By Jessica Hammers • Oct. 2, 2025 -
Courtesy of General Mills
General Mills doubles down on snackable content with sketch series
“The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle.
By Peter Adams • Oct. 2, 2025 -
Courtesy of Oura
How Oura keys into self-expression to reach Gen Z, millennials
The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.
By Chris Kelly • Oct. 2, 2025 -
Getty Images
Sociable: Will the US government manipulate TikTok’s algorithms?
Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.
By Andrew Hutchinson • Oct. 2, 2025 -
SolStock via Getty Images
Lower-funnel marketing accelerates amid flagging economy, IAB finds
With tariff fears growing, IAB revised its 2025 ad spend forecast down.
By Aaron Baar • Sept. 29, 2025 -
Courtesy of Athletic Brewing
Athletic Brewing makes a play for nonalcoholic beer this football season
To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.
By Sara Karlovitch • Sept. 29, 2025 -
Courtesy of Motto by Hilton
Motto by Hilton gives travelers ‘main character energy’ in social series
Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.
By Peter Adams • Sept. 26, 2025 -
Buda Mendes via Getty Images
Global ad spend to rise faster than expected amid digital boom: WARC
A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.
By Peter Adams • Sept. 25, 2025 -
Courtesy of Kraft Heinz
In this economy!? Maxwell House rebrands as Maxwell Apartment
The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.
By Chris Kelly • Sept. 25, 2025 -
Courtesy of Nestlé USA
How Essentia pushes past category cliches with its New York takeover
Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.
By Chris Kelly • Sept. 25, 2025 -
Courtesy of Kellanova
How Kellanova uses AI to predict creative performance and drive KPIs
The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.
By Chris Kelly • Sept. 24, 2025 -
Spencer Platt via Getty Images
Digital ad spending outlook dims as tariff impact intensifies: report
Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than prior forecasts.
By Peter Adams • Sept. 23, 2025 -
Courtesy of Kontoor Brands
How Lee’s new brand platform reasserts its denim authority
“Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.
By Jessica Hammers • Sept. 22, 2025
