Social Media
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Courtesy of Dos Equis/Heineken USA
Why Dos Equis revived the Most Interesting Man amid category headwinds
Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.
By Chris Kelly • Jan. 16, 2026 -
Courtesy of E.l.f. Cosmetics
E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop
The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions of social views.
By Aaron Baar • Jan. 15, 2026 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Norwegian Cruise Line
Norwegian Cruise Line brings back ‘90s tagline for platform, campaign
“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.
By Jessica Hammers • Jan. 15, 2026 -
Adam Gray via Getty Images
Deep Dive9 marketing predictions for 2026 as AI fuels polarity
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 13, 2026 -
Drew Angerer via Getty Images
For retail brands, TikTok Shop’s rise brings viral success — and disruption
At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.
By Peter Adams • Jan. 13, 2026 -
Courtesy of Beyond Yoga
How rising retail brands use influencers to combat digital overload
At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.
By Peter Adams • Jan. 12, 2026 -
Courtesy of Lego
Why Lego turned the Sphere into the Death Star to showcase innovation
Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart Play sets.
By Chris Kelly • Jan. 8, 2026 -
Courtesy of Miller Lite
Miller Lite centers IRL social interaction with new creative platform
“Legendary Moments Start with a Lite” was developed in partnership with Leo Chicago and stars Christopher Walken.
By Sara Karlovitch • Jan. 8, 2026 -
Courtesy of Blue Diamond Growers
Almond Breeze jabs at AI-generated slop with the Jonas Brothers
New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before settling on a more traditional endorsement.
By Peter Adams • Jan. 6, 2026 -
Getty Images
Lowe’s pops up at movie theaters with Cinemark popcorn promotion
The two-day Bring Your Own Bucket event sees the retailer continuing to promote its branded containers.
By Aaron Baar • Jan. 6, 2026 -
Getty Images
Listerine turns mouthwashing sounds into music with Twitch creators
A series of livestreams timed to the new year will culminate in Twitch partners collaborating on a song that will soundtrack an audio campaign.
By Peter Adams • Dec. 22, 2025 -
Getty Images
OpinionHow generative AI upends the brand crisis playbook
A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet’s Shannon Reedy.
By Shannon Reedy • Dec. 22, 2025 -
Getty Images
Sociable: TikTok US unit reportedly signs deal with Oracle-led investor group
After a year of wrangling, it looks like TikTok's American operations will be sold to U.S. investors including Silver Lake and MGX.
By Andrew Hutchinson • Dec. 19, 2025 -
Courtesy of Cava
Cava experiments with social-first marketing via dating microseries
The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social channels.
By Sara Karlovitch • Dec. 18, 2025 -
Christopher Furlong via Getty Images
Unilever’s top marketer to depart amid structural shakeup at CPG giant
Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit expanded.
By Peter Adams • Dec. 18, 2025 -
FG Trade Latin via Getty Images
Meta streamlines brands’ creator partnerships with AI-powered updates
New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into partnership ads.
By Jessica Hammers • Dec. 11, 2025 -
Courtesy of Home Depot
Home Depot builds bridge to influencers with creator portal
To attract further attention to the offering, the home improvement retailer is touting a roster of creators tied to the World Cup.
By Aaron Baar • Dec. 11, 2025 -
Peyton Bigora/Marketing Dive
How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’
CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports.
By Chris Kelly • Dec. 10, 2025 -
Courtesy of Procter & Gamble
P&G’s Native to debut 50-part microdrama series as genre takes off
P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.
By Peter Adams • Dec. 10, 2025 -
Permission granted by Q-tips
Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs
An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.
By Peter Adams • Dec. 10, 2025 -
Courtesy of Walmart
Deep DiveHow the best marketing campaigns of 2025 navigated uncertain times
The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.
By Chris Kelly , Jessica Hammers , Peter Adams , Sara Karlovitch • Dec. 9, 2025 -
Courtesy of The Hershey Company
How Hershey remade its iconic holiday ad as an interactive experience
The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.
By Chris Kelly • Dec. 5, 2025 -
Courtesy of Skims
Skims ventures into live entertainment with shoppable TikTok livestream
The apparel brand co-founded by Kim Kardashian sought to draw inspiration from classic holiday variety shows for a 45-minute shopping experience.
By Aaron Baar • Dec. 4, 2025 -
Courtesy of Glad
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’
The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.
By Jessica Hammers • Dec. 4, 2025 -
Courtesy of Mug Root Beer
PepsiCo’s Mug brand finds Gen Z sweet spot: Fragrance, dogs and TikTok
The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop.
By Aaron Baar • Dec. 3, 2025
