Social Media

  • TikTok MLS
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    Retrieved from TikTok on March 18, 2023

    MLS strikes TikTok partnership as threat of US ban looms

    A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

    By March 20, 2023
  • A group of diverse people sit at a table.
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    Courtesy of Anheuser-Busch InBev

    Stella Artois crashes into dining trends, shifts brand positioning

    The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve. 

    By March 20, 2023
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    Mario Tama via Getty Images

    Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

    The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

    By March 17, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images

    Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

    “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

    By Aaron Baar • March 16, 2023
  • Meta logo sign outside California headquarters
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    Kelly Sullivan via Getty Images

    Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs

    The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media.

    By March 16, 2023
  • Browsing on the Internet online
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    Sompong Lekhawattana via Getty Images

    Top trade bodies to revise terms and conditions of internet advertising

    Last updated in 2018, the shared framework will be “significantly overhauled” following transformation driven by the pandemic and privacy mandates.

    By March 16, 2023
  • A Sephora storefront in the mall
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    Cara Salpini/Marketing Dive

    Sephora, TikTok launch content creator program

    The partnership will pair social media content creators with up-and-coming brands from the beauty retailer's accelerator program.

    By Nate Delesline III • March 13, 2023
  • Large desktop computer stands on a desk with a computer monitor. The monitor shows a video game with soldiers attacking. There is a keyboard, mouse and headphones on the desk as well.
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    mikkelwilliam via Getty Images

    As video games become cultural juggernauts, marketers still struggle with buy-in

    Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.

    By March 9, 2023
  • Three influencer posts about sustainability as part of a Unilever study
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    Courtesy of Unilever

    Influencers have greatest impact on consumer sustainability choices, Unilever finds

    Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.

    By March 9, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
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    Courtesy of Intuit Quickbooks

    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
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    Courtesy of Nissan

    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By March 6, 2023
  • TikTok beauty influencer Meredith Duxbury with E.L.F. Cosmetics to launch the new O Face Satin Lipstick
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    Courtesy of E.l.f. Cosmetics

    E.l.f. Cosmetics pens new song in big bet on O Face lipstick

    For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

    By March 6, 2023
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    Scott Olson via Getty Images

    Hershey’s trans-inclusive IWD push sparks familiar backlash

    A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

    By March 3, 2023
  • Snapchat's My AI announcement.
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    Retrieved from Snap on March 02, 2023

    Do Meta, Snap’s new AI bets signal a social media shift?

    Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

    By March 2, 2023
  • Dimensional concept and interior design of Mercedes-Benz E-Class
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    Courtesy of Mercedes-Benz

    Mercedes soups up in-car experience with TikTok, Google partnerships

    Both drivers and passengers can browse their TikTok feeds as part of an E-Class upgrade supporting more intuitive third-party app integrations.

    By Feb. 24, 2023
  • Diverse teenage students using digital smart phones mobile at college campus.
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    Kar Tr via Getty Images

    TikTok’s engagement rate soars above the competition

    Though the ByteDance platform drew the highest engagement rate per post, the app had the lowest weekly post frequency, according to Rival IQ. 

    By Aaron Baar • Feb. 23, 2023
  • A person stands in front of a camera recording themselves
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    Phynart Studio via Getty Images

    81% of consumers embraced influencer marketing in the past year, study finds

    Top performing influencer categories include food and beverage, health and wellness and beauty and personal care, according to Matter Communications.

    By Feb. 23, 2023
  • Joey Chestnut in a Wonderful Pistachios campaign
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    Courtesy of Wonderful Pistachios

    Wonderful Pistachios cracks open TikTok for campaign revival

    The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy.

    By Feb. 22, 2023
  • PATRÓN® Tequila Announces New AI Art Generator to Craft the Margarita of Your Dreams
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    Courtesy of PATRÓN Tequila

    Patrón Tequila serves AI-generated cocktails for National Margarita Day

    Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert.

    By Feb. 21, 2023
  • Several Olay products are shown
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    Courtesy of Procter & Gamble

    Olay offers Galentine Hotline for the brokenhearted

    Working with a popular TikTok influencer, the effort uses text messaging to offer advice on relationships, being single and overcoming breakups.

    By Aaron Baar • Feb. 16, 2023
  • State Farm's Super Bowl LVII social media hashtag challenge image with Jake From State Farm and Khaby Lame.
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    Courtesy of State Farm

    How social media marketing for Super Bowl LVII performed against traditional ads

    The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8.

    By Feb. 15, 2023
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    Retrieved from Instagram on May 18, 2021

    Instagram sunsets live shopping as commerce retreat continues

    The move, which goes into effect March 16, follows the removal of the Shop tab this month and arrives amid a period of revenue declines. 

    By Feb. 15, 2023
  • An illustration of a group of football players holding up a tv with a QR code ad on the screen.
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    Illustration: Madeline McMahon for Industry Dive

    By the numbers: Super Bowl LVII

    Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more.

    By Feb. 13, 2023
  • A kitchen painted in neutral shades.
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    Courtesy of Behr Paint

    How Behr Paint connects with millennial homeowners on TikTok

    A competition series, “To DIY For,” highlighted ways in which do-it-yourself projects can bring new life to old objects, boosting the brand’s followers.

    By Aaron Baar • Feb. 13, 2023
  • An executive leads a company meeting inside a boardroom
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    Jacob Lund via Getty Images

    38% of marketers shift strategy from customer acquisition to loyalty

    While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions.

    By Feb. 10, 2023