Publicis weds creator, sports marketing for new Influential Sports unit

The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

By Aaron Baar • Feb. 12, 2026

Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”

By Chris Kelly • Feb. 11, 2026

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

By Peter Adams • Updated Feb. 10, 2026

Dove lets Redditors do the talking in transparency-focused campaign

“Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.

By Sara Karlovitch • Feb. 10, 2026

‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe

Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.

By Peter Adams , Chris Kelly • Feb. 9, 2026

Super Bowl 2026: Viewership, engagement and ads analysis

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

By Sara Karlovitch • Feb. 9, 2026

Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. 

By Jessica Hammers • Feb. 5, 2026

Uber Eats lets fans build their own Super Bowl ad with in-app integration

The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a handful of celebrities.

By Aaron Baar • Feb. 5, 2026

American Eagle offers creators rewards to keep content flowing

The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing. 

By Peter Adams • Feb. 4, 2026

3 advertising stats from Meta’s record holiday ‘25 period

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand. 

By Peter Adams • Jan. 29, 2026

Unpacking the marketing industry trends forecast for 2026

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

By Marketing Dive staff • Jan. 29, 2026

How Applebee’s Date Night Pass builds on the chain’s marketing-led success

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

By Chris Kelly • Jan. 28, 2026

Heinz taps into Super Bowl snack culture with novelty ketchup keg

Developed by internal agency The Kitchen, the KegChup plays on data showing 84% of consumers make their own snacks for the big game.

By Sara Karlovitch • Jan. 28, 2026

Retailers look beyond social feeds for brand storytelling in 2026

Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.

By Peter Adams • Jan. 27, 2026

Sociable: TikTok users balk under new US owners, boosting alternatives

Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with privacy concerns, censorship and platform instability.

By Andrew Hutchinson • Jan. 26, 2026

Sociable: TikTok signs off on US joint venture, securing app’s future

After years of back and forth, TikTok will remain available to U.S. users, with parent ByteDance holding onto a nearly 20% stake in the app.

By Andrew Hutchinson • Jan. 23, 2026

TikTok ups bid to entertainment marketers with latest ad solutions

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

By Aaron Baar • Jan. 22, 2026

How Macy’s is flexing its Style Crew affiliate program beyond social media

The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.

By Jessica Hammers • Jan. 22, 2026

Why Hershey’s first major campaign in 8 years comes ahead of the Olympics

The brand partnered with The Martin Agency for a new platform that utilizes MiltonOne, a bespoke Publicis Groupe solution.

By Chris Kelly • Jan. 21, 2026

YouTube revamps visual identity amid shifting entertainment landscape

A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of creator content.

By Peter Adams • Updated Jan. 22, 2026

Why Dos Equis revived the Most Interesting Man amid category headwinds

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

By Chris Kelly • Jan. 16, 2026

E.l.f. and Liquid Death reunite for Lip Embalms on TikTok Shop

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up millions of social views.

By Aaron Baar • Jan. 15, 2026

Norwegian Cruise Line brings back ‘90s tagline for platform, campaign

“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.

By Jessica Hammers • Jan. 15, 2026

9 marketing predictions for 2026 as AI fuels polarity

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 13, 2026

For retail brands, TikTok Shop’s rise brings viral success — and disruption

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.

By Peter Adams • Jan. 13, 2026