Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter at Marketing Dive who has been covering the marketing industry from a data-forward perspective since 2022. Her beats include alcohol marketing, the evolving professional sports landscape and the growth of in-game advertising. She also regularly uses data visuals to evaluate key marketing industry trends, developments and studies. Her work has been recognized by the Jesse H. Neal Awards. You can reach Sara at [email protected].
726 articles by Sara Karlovitch
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Modelo hikes marketing spend on college football for new platform
Sept. 8, 2026 -
Back-to-school marketing is a mash up of AI tech and value messaging
Sept. 4, 2026 -
Athletic Brewing appoints new CMO amid marketing push
Sept. 2, 2026 -
The UPS Store enlists first brand character to support franchisees
Sept. 1, 2026 -
Pizza Hut ads celebrate quarterbacks as chain drops ‘pizza’ from name
Aug. 25, 2026 -
Microdrama advertising surges as downloads soar: Report
Aug. 24, 2026 -
Creator fit beats follower count for brands: Here’s what the numbers say
Aug. 21, 2026 -
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation
Aug. 20, 2026 -
IAB revisits AI disclosure in ads as legal requirements multiply
Aug. 19, 2026 -
Amazon, Nike reign supreme with Gen Alpha teens: report
Aug. 17, 2026 -
Smartphone school ban could imperil billions in social media ad revenue
Aug. 13, 2026 -
Urban Outfitters embraces campus life in first CTV commercial
Aug. 12, 2026 -
Bazooka puts reality TV rivalry center stage in social-forward campaign
Aug. 10, 2026 -
Behind Reddit and YouTube’s roles in AI visibility
Aug. 7, 2026 -
Fossil ads using AI to identify target profiles earn 58.8M impressions
Aug. 6, 2026 -
Stanley introduces wisecracking toolbox character amid construction slowdown
Aug. 4, 2026 -
Goldfish blends nostalgia with better-for-you messaging in new ads
Aug. 3, 2026 -
Snickers’ ice cream line seeks help telling the internet to chill out
July 31, 2026 -
Heineken pilots OpenTable program that rewards designated drivers
July 30, 2026 -
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
July 29, 2026 -
Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake
July 27, 2026 -
Consumers warm up to streaming ads: Here’s what the numbers say
July 24, 2026 -
Tinder expands Events as it chases Gen Z connection
July 23, 2026 -
World Cup advertising numbers reflect diversifying sports marketplace
July 23, 2026 -
Cutwater stirs up hosting simplicity in summer campaign
July 20, 2026
