Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
441 articles by Sara Karlovitch
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Snickers takes to the skies in air-travel focused campaign
April 23, 2024 -
Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer
April 22, 2024 -
Athleisure is top dog in the teen closet: Here’s what the numbers say
April 19, 2024 -
Heineken throws back to early 2000s with ‘The Boring Phone’
April 18, 2024 -
Digital ad revenue defied economic challenges to grow 7.3% in 2023, per IAB
April 16, 2024 -
Smirnoff Ice unveils summer ‘surpr-ices’ for music festival season
April 15, 2024 -
Hennessy refreshes brand with a focus on versatility
April 11, 2024 -
Corona, Tripadvisor team for beer-fueled digital travel hub
April 8, 2024 -
Privacy tools fall short: Here’s what the numbers say
April 5, 2024 -
Frito-Lay teams with Hasbro to bring classic games to life
April 2, 2024 -
Absolut returns to Coachella with metaverse activation, content series
March 28, 2024 -
Ad budgets for games are growing for 40% of marketers, per IAB report
March 26, 2024 -
Fandom and marketers: Here’s what the numbers say
March 22, 2024 -
Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’
March 21, 2024 -
Honda leverages AI for Dream Generator film experience with Amazon Ads
March 18, 2024 -
Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds
March 14, 2024 -
Women’s sports score high for TV advertisers in new research
March 11, 2024 -
The bad ad ecosystem: Here’s what the research says
March 8, 2024 -
Guinness celebrates Irish heritage with Jason Momoa
March 7, 2024 -
Whirlpool helps singles clean up their dating profiles
March 5, 2024 -
Guinness launches monthlong St. Patrick’s Day marketing blitz
March 4, 2024 -
Generative AI is driving a high rate of job uncertainty for marketers, per Gartner
Feb. 28, 2024 -
Eggo opens pancake-themed vacation rental in heart of Smoky Mountains
Feb. 27, 2024 -
GoDaddy introduces generative AI tool for small businesses
Feb. 26, 2024 -
‘Treat yourself’ culture: Here’s what the numbers say
Feb. 23, 2024