Sara Karlovitch
Associate EditorSara Karlovitch is an associate editor with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
362 articles by Sara Karlovitch
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Bacardi mixes up generative AI album with Boi-1da
Oct. 3, 2023 -
Maybelline blends music and makeup for Roblox experience
Oct. 2, 2023 -
Samuel Adams brews up scares for return of OctoberFest
Sept. 28, 2023 -
Blue Moon’s brand update boosts the craft beer’s mass appeal positioning
Sept. 27, 2023 -
Grubhub expands Snoop Dogg-starring effort on tail of international success
Sept. 26, 2023 -
Pinterest focuses on possibility in new global ad push
Sept. 25, 2023 -
Brand interactions evolve on social media: Here’s what the numbers say
Sept. 22, 2023 -
Bacardà mixes up scares in new Halloween campaign
Sept. 21, 2023 -
Captain Morgan leads NFL fans on season-long scavenger hunt
Sept. 19, 2023 -
Peet’s Coffee brews large integrated campaign with Mischief
Sept. 18, 2023 -
Vitaminwater sets up shop on Fortnite to promote zero-sugar products
Sept. 14, 2023 -
Boss teams up with popular Roblox game for NFL integration
Sept. 11, 2023 -
Marketers’ brand safety tactics may not be enough: Here’s what the numbers say
Sept. 8, 2023 -
Smirnoff flips a coin for free cocktails as NFL season kicks off
Sept. 8, 2023 -
Oscar Mayer launches ‘Scramble Your Morning’ for new product debut
Sept. 6, 2023 -
Bud Light kicks off college football season with robust campaign
Sept. 5, 2023 -
Capri Sun showcases ‘kid-noise canceling technology’ in new campaign
Aug. 31, 2023 -
Miller Lite, Coors Light expand football marketing playbook for new season
Aug. 30, 2023 -
AB InBev showcases community-focused efforts for latest ad
Aug. 29, 2023 -
Gen Z is more likely to be OK with targeted ads — here’s what the numbers say
Aug. 25, 2023 -
Guinness pits Joe Montana against Joe Burrow in battle over 0
Aug. 22, 2023 -
Anheuser-Busch reunites with Washington Commanders ahead of NFL season
Aug. 21, 2023 -
Degree rides World Cup hype with girls’ soccer program
Aug. 17, 2023 -
7-Eleven drives in the metaverse with Fortnite activation
Aug. 15, 2023 -
Instacart focuses on savings for largest back-to-school push yet
Aug. 14, 2023