Sara Karlovitch
Associate EditorSara Karlovitch is an associate editor with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
251 articles by Sara Karlovitch
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Stella Artois crashes into dining trends, shifts brand positioning
March 20, 2023 -
Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign
March 17, 2023 -
Heinz highlights soil degradation with Fortnite island
March 16, 2023 -
Coors Light helps calm anxious basketball fans with beer-flavored ice pops
March 15, 2023 -
Axe enlists Lil Baby to redefine premium through national push
March 14, 2023 -
Advertising returns to depicting women more frequently in domestic roles, study finds
March 10, 2023 -
Rémy Martin integrates QR codes into murals celebrating hip-hop
March 9, 2023 -
Bud Light Seltzer clears up misconception about its formula
March 8, 2023 -
Corona launches virtual clubhouse and store on its site
March 7, 2023 -
Nissan brings TikTok’s BeReal lookalike to March Madness
March 6, 2023 -
Home Depot takes Kids Workshops to the metaverse on Roblox
March 3, 2023 -
Guinness rewards epic toasts this St. Patrick’s Day
March 2, 2023 -
Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role
March 1, 2023 -
AB InBev seltzer brand’s first national campaign focuses on simplicity
Feb. 28, 2023 -
Cutwater refreshes brand to accentuate accessibility of canned cocktails
Feb. 24, 2023 -
Kraft Heinz goes luxe with immersive hotel integrations
Feb. 23, 2023 -
Wonderful Pistachios cracks open TikTok for campaign revival
Feb. 22, 2023 -
Espolòn Tequila mixes ‘Scream’-themed cocktails for horror franchise tie-up
Feb. 22, 2023 -
A new era for alcohol advertising gets a slow start
Feb. 17, 2023 -
7Up’s international rebrand seeks to uplift consumers
Feb. 16, 2023 -
By the numbers: Super Bowl LVII
Feb. 13, 2023 -
Uber Eats readies post-checkout ads for Super Bowl LVII launch
Feb. 10, 2023 -
Snapple turns to AI for next iteration of brand’s ‘Real Facts’ program
Feb. 9, 2023 -
Danny DeVito dreams up big game commercial for Jersey Mike’s
Feb. 7, 2023 -
Intuit, NFL team up for concert on Roblox with Saweetie
Feb. 3, 2023