Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
574 articles by Sara Karlovitch
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Over half of ad buyers are using generative AI for video creation: IAB
July 18, 2025 -
The General turns to Fortnite to help anxious Gen Z drivers
July 10, 2025 -
Digital marketing statistics of 2025: H1 by the numbers
July 8, 2025 -
Powerade powers up user-generated content challenge on TikTok
July 2, 2025 -
JCPenney does wedding season on a budget amid turnaround
June 30, 2025 -
Blue Moon slices into comedy for first celebrity partnership
June 26, 2025 -
Why Mars is putting its focus on Gen Z gamers with Razer partnership
June 25, 2025 -
How brands can make better use of loyalty data
June 23, 2025 -
48% of creatives identify as neurodivergent: Here’s what the numbers say
June 20, 2025 -
Magna latest to downgrade global ad spending forecast, expects $979B
June 17, 2025 -
Smirnoff Ice toasts 25 years with first global campaign
June 12, 2025 -
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure
June 11, 2025 -
Lipton Hard Iced Tea unites millennials, boomers over party culture
June 9, 2025 -
CMOs increase AI investments: Here’s what the numbers say
June 6, 2025 -
WPP Media launches AI-driven tool to push beyond ID-based targeting
June 5, 2025 -
Value, not social issues, are top priorities amid tariff turmoil: Kearney
June 3, 2025 -
E.l.f. sets sail with viral TikToker Oliver Widger
May 28, 2025 -
GoodPop wants to empower parents to say ‘yes’ this summer
May 27, 2025 -
Uno plays into game night trend with themed social clubs
May 21, 2025 -
Wonderful Pistachios sows integrated campaign targeting commuters
May 19, 2025 -
Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign
May 15, 2025 -
Knorr dupes fast food favorites with Martha Stewart in social-first push
May 14, 2025 -
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
May 12, 2025 -
Brand safety comes second amid macro uncertainty: Here’s what the numbers say
May 9, 2025 -
Little Spoon bridges the generation gap with Barney integration
May 6, 2025