Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter with Marketing Dive. After graduating from the University of Maryland in 2020 with degrees in journalism and government, she worked as a medical journalist before joining the Marketing Dive team. When not writing, she enjoys martial arts and trail running.
481 articles by Sara Karlovitch
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AI is changing the media industry: Here’s what the numbers say
Sept. 13, 2024 -
Pepsi chases pizza deliveries in a sports car to push pairing power
Sept. 12, 2024 -
‘Are you not entertained?’ How brands are kicking off the NFL season
Sept. 6, 2024 -
Gatorade scores a touchdown with inclusive football campaign
Sept. 4, 2024 -
The CMO role has evolved: Here’s what the numbers say
Aug. 30, 2024 -
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
Aug. 29, 2024 -
Grey Goose links with tennis star for fashion-forward US Open campaign
Aug. 26, 2024 -
E.l.f. serves sports equity with Billie Jean King Cup sponsorship
Aug. 22, 2024 -
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
Aug. 20, 2024 -
The digital economy is poised to grow: Here’s what the numbers say
Aug. 16, 2024 -
Martha Stewart is an underutilized intern in new Fiverr campaign
Aug. 15, 2024 -
Multichannel marketing remains a challenge: Here’s what the numbers say
Aug. 2, 2024 -
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
July 29, 2024 -
Google links with NBCU, becomes Official Search AI Partner of Team USA
July 23, 2024 -
Diversity is lacking in New York’s ad industry: Here’s what the numbers say
July 19, 2024 -
Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
July 17, 2024 -
Urban Outfitters blends physical, digital with back-to-school campaign
July 11, 2024 -
Vans refreshes Roblox activation with ‘phygital’ maneuver
July 10, 2024 -
Tito’s research-backed campaign showcases the joys of staycations
July 8, 2024 -
Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets
July 1, 2024 -
Brand growth drivers: Here’s what the numbers say
June 28, 2024 -
Macy’s kicks off summer with first campaign under new CMO
June 21, 2024 -
Michelob Ultra goes for Copa América gold with biggest summer program ever
June 18, 2024 -
IAS launches deepfake measurement offering ahead of 2024 election
June 10, 2024 -
Ikea remodels remote work with paid positions for Roblox store
June 6, 2024