Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter at Marketing Dive who has been covering the marketing industry from a data-forward perspective since 2022. Her beats include alcohol marketing, the evolving professional sports landscape and the growth of in-game advertising. She also regularly uses data visuals to evaluate key marketing industry trends, developments and studies. Her work has been recognized by the Jesse H. Neal Awards. You can reach Sara at [email protected].
714 articles by Sara Karlovitch
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Bazooka puts reality TV rivalry center stage in social-forward campaign
Aug. 10, 2026 -
Behind Reddit and YouTube’s roles in AI visibility
Aug. 7, 2026 -
Fossil ads using AI to identify target profiles earn 58.8M impressions
Aug. 6, 2026 -
Stanley introduces wisecracking toolbox character amid construction slowdown
Aug. 4, 2026 -
Goldfish blends nostalgia with better-for-you messaging in new ads
Aug. 3, 2026 -
Snickers’ ice cream line seeks help telling the internet to chill out
July 31, 2026 -
Heineken pilots OpenTable program that rewards designated drivers
July 30, 2026 -
Kia takes a Reddit staple for a spin during WNBA All-Star Weekend
July 29, 2026 -
Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake
July 27, 2026 -
Consumers warm up to streaming ads: Here’s what the numbers say
July 24, 2026 -
Tinder expands Events as it chases Gen Z connection
July 23, 2026 -
World Cup advertising numbers reflect diversifying sports marketplace
July 23, 2026 -
Cutwater stirs up hosting simplicity in summer campaign
July 20, 2026 -
Coffee Mate stirs up summer fling with social-first campaign
July 16, 2026 -
Pizza Hut serves up nostalgia with latest rewards program push
July 14, 2026 -
Heinz calls foul on small condiment packets in social World Cup effort
July 9, 2026 -
Chipotle drives rewards program with ‘PGA Tour 2K25’ integration
July 8, 2026 -
Dove Men+Care takes to Strava and social media to promote reformulation
July 2, 2026 -
Mike’s Hot Honey spurs experimentation with soccer-infused campaign
July 2, 2026 -
How brands can improve chances of showing up in AI search overviews
July 1, 2026 -
E.l.f. taps into soccer fandom with NWSL, World Cup activations
June 29, 2026 -
Taco Bell gives away emotional-support tacos as World Cup nerves run high
June 25, 2026 -
Starbucks pilots TikTok program for boosting employee-generated content
June 23, 2026 -
CMOs prioritize organizational influence over long-term brand growth
June 22, 2026 -
Uber Advertising expands beyond owned apps in play for more ad dollars
June 18, 2026
