Sara Karlovitch
Staff ReporterSara Karlovitch is a staff reporter at Marketing Dive who has been covering the marketing industry from a data-forward perspective since 2022. Her beats include alcohol marketing, the evolving professional sports landscape and the growth of in-game advertising. She also regularly uses data visuals to evaluate key marketing industry trends, developments and studies. Her work has been recognized by the Jesse H. Neal Awards. You can reach Sara at [email protected].
684 articles by Sara Karlovitch
-
Media spend on customer acquisition accelerates amid rush to AI: Gartner
June 9, 2026 -
Violife slices through dairy-free cheese misconceptions with social series
June 4, 2026 -
Stella Artois expenses bar tabs as part of World Cup on-premise push
June 4, 2026 -
‘Minecraft’ expands creator marketing ambitions with affiliate program
June 2, 2026 -
Go Figure: 3 big marketing numbers from May
May 29, 2026 -
Une Femme pairs wine with literature for co-branded social promotion
May 28, 2026 -
Oreo teams with K-pop supergroup BTS for global campaign
May 27, 2026 -
Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab
May 26, 2026 -
How Litter-Robot’s first CMO uses marketing to drive cat ownership
May 21, 2026 -
Dr Pepper gets into microdramas for return of dirty soda-inspired flavor
May 18, 2026 -
Social insights fail to reach decision-makers: Here’s what the numbers say
May 15, 2026 -
Miller Lite puts 12-pack in soccer ball as part of World Cup campaign
May 14, 2026 -
Heineken urges US workers to embrace volunteer benefits and watch the World Cup
May 13, 2026 -
AI remains a top priority for CMOs, but spending lags: Gartner
May 11, 2026 -
E.l.f. spotlights competitive dance with new sponsorship
May 7, 2026 -
Toyota merges 4 distinct campaigns in EV push
May 5, 2026 -
Go Figure: 3 big marketing numbers from April
May 1, 2026 -
Grubhub centers value in monthlong loyalty push with Anomaly
April 30, 2026 -
Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution
April 29, 2026 -
Buchanan’s celebrates Latino community, culture ahead of World Cup
April 27, 2026 -
TikTok boosts measurement partnerships in play for advertiser confidence
April 23, 2026 -
Heinz kicks off NFL deal by inducting 57th draft pick into new club
April 21, 2026 -
Black representation drives brand opportunities: Here’s what the numbers say
April 17, 2026 -
Target puts creators at forefront of Pokémon anniversary campaign
April 16, 2026 -
Meta to shoot past Google in digital ad revenue for first time: Emarketer
April 14, 2026
