Overview
57
ads
53
unique advertisers*
$7M
price per 30-second ad
0%
price increase for ads from 2023
Note: *Not including advertisements from FX and Universal
(Source: Multiple media outlets)
115.5M people tuned into Super Bowl LVIII (Source: AdImpact)
Viewership
Where viewers tuned into the Super Bowl
Linear TV was most popular but streaming held its own.
Winners and Losers
Top 5 ads from USA Today Ad Meter by sentiment
State Farm walked away with the highest rated ad.
Worst 5 ads from USA Today Ad Meter by sentiment
A political ad was the lowest ranked ad of the night.
Social Media
2.65M post were made from over 500,000 accounts. Amounting to 11,000 mentions per minute. (Source: Brandwatch)
Taylor Swift was mentioned over 148,000 times. In total, 5.6% of all Super Bowl mentions included the singer. This is significantly higher than the 1.1% of mentions received by the most talked about player - her boyfriend, Travis Kelce, who plays for the Kansas City Chiefs. (Source: Brandwatch)
Top performing brands by social media mentions
Temu proved to be the top performing brand, followed closely by Verizon.
News Graphics Developer Jasmine Ye Han also contributed to this article.
