Social Media: Page 3

  • The TikTok app is displayed on an Apple iPhone.
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    Getty Images
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    Sociable: Will the US government manipulate TikTok’s algorithms?

    Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

    By Andrew Hutchinson • Oct. 2, 2025
  • Rear view wide shot of a woman sitting working at a computer in an office in Newcastle Upon Tyne, North East England. She has her hands behind her head as she stretches, looking at the screen.
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    SolStock via Getty Images
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    Lower-funnel marketing accelerates amid flagging economy, IAB finds

    With tariff fears growing, IAB revised its 2025 ad spend forecast down. 

    By Aaron Baar • Sept. 29, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Athletic Brewing
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    Courtesy of Athletic Brewing
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    Athletic Brewing makes a play for nonalcoholic beer this football season

    To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.

    By • Sept. 29, 2025
  • Motto by Hilton campaign
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    Courtesy of Motto by Hilton
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    Motto by Hilton gives travelers ‘main character energy’ in social series

    Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

    By • Sept. 26, 2025
  • A phone screen shows social media apps.
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    Buda Mendes via Getty Images
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    Global ad spend to rise faster than expected amid digital boom: WARC

    A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.

    By • Sept. 25, 2025
  • Maxwell House Apartment rebrand with social posts
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    Courtesy of Kraft Heinz
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    In this economy!? Maxwell House rebrands as Maxwell Apartment

    The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40.

    By • Sept. 25, 2025
  • Various activations as part of an Essentia Water campaign
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    Courtesy of Nestlé USA
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    How Essentia pushes past category cliches with its New York takeover

    Created by Droga5, the Nestlé brand’s new campaign includes videos, out-of-home ads, experiential activations and influencer collaborations.

    By • Sept. 25, 2025
  • Kellanova portfolio
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    Courtesy of Kellanova
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    How Kellanova uses AI to predict creative performance and drive KPIs

    The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.

    By • Sept. 24, 2025
  • Two people walk in front of a store with a fashion display in the windows.
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    Spencer Platt via Getty Images
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    Digital ad spending outlook dims as tariff impact intensifies: report

    Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than prior forecasts.

    By • Sept. 23, 2025
  • Lee Jeans' "Built Like Lee" campaign imagery
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    Courtesy of Kontoor Brands
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    How Lee’s new brand platform reasserts its denim authority

    “Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.

    By • Sept. 22, 2025
  • Bubly Apple Bottoms jeans
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    Courtesy of Bubly
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    PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

    The social-first campaign was created by PepsiCo’s in-house agency and includes paid support across social and influencer collaborations.

    By • Sept. 19, 2025
  • an influencer doing a make up tutorial on camera
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    Getty Images
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    YouTube simplifies brand, creator partnerships with new solutions

    A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.

    By Aaron Baar • Sept. 18, 2025
  • Image of phone showing Aldi's Instagram page
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    Peyton Bigora/Marketing Dive
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    How Aldi revamped its social media strategy — and why it’s working

    The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

    By Peyton Bigora • Sept. 18, 2025
  • Meta Brand Summit 2025 product updates
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    Courtesy of Meta
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    Meta deepens AI focus for latest suite of brand advertiser solutions

    The tech giant is expanding access to its Reels trending ads solution, which has already been utilized by brands including JCPenney and SharkNinja.

    By • Sept. 11, 2025
  • Mary Kay's "Miss Conceptions"
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    Courtesy of Mary Kay
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    Mary Kay combats brand myths with social media series targeting Gen Z

    “Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for grandmas?”

    By • Sept. 11, 2025
  • "Kittle Things" imagery.
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    Courtesy of DAZN
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    T-Mobile taps into NFL hype as top sponsor of George Kittle series

    “Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks. 

    By • Sept. 9, 2025
  • Pampers
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    Courtesy of Pampers
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    Pampers prioritizes emotional storytelling for new campaign, brand ethos

    Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.

    By • Sept. 8, 2025
  • Snap app ad product
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    Courtesy of Snap
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    Snap’s new app ad formats aim to lower CPAs, drive reach

    Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without leaving the app. 

    By Aaron Baar • Sept. 4, 2025
  • Peach & Lily's New York City pop-up event celebrating its summer 2025 product launch.
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    Courtesy of Peach & Lily
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    Inside Peach & Lily’s unconventional influencer marketing strategy

    The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.

    By • Sept. 4, 2025
  • Close-up of a mobile phone recording a young woman vlog preparing salad in kitchen at home
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    FG Trade Latin via Getty Images
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    Deep Dive

    How legacy CPG brands can crack the social-first marketing code

    Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.

    By • Sept. 3, 2025
  • NFL players Josh Allen and Justin Jefferson sit at a tailgate in a parking lot wearing blue Pepsi jumpsuits
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    Permission granted by Pepsi
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    Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant

    New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.

    By • Sept. 3, 2025
  • George Kittle and Baker Mayfield pose with a Traegerator in a backyard.
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    Courtesy of Anheuser-Busch InBev
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    Bud Light touts ultimate tailgating machine with ‘90s-style infomercial

    The brewer teamed with Traeger Grills for a keg-meets-grill creation that features in a social spot starring NFL players Baker Mayfield and George Kittle.

    By • Aug. 28, 2025
  • TikTok's "See Where Music Takes You" campaign imagery
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    Courtesy of TikTok
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    TikTok spotlights its influence on music culture for global campaign

    “See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.

    By • Aug. 28, 2025
  • Danny DeVito and Eli Manning stand face-to-face as Manning holds a sub sandwich.
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    Courtesy of Highdive
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    Jersey Mike’s pits Eli Manning against Danny DeVito in NFL activation

    The well-known personalities clash in the first major creative push from the chain since becoming an official NFL sponsor in early 2025.

    By • Aug. 27, 2025
  • Celsius college campaign
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    Retrieved from Celsius on August 26, 2025
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    How Celsius is building on brand campaign success with college football

    CMO Kyle Watson explains how the energy drink is stepping up NIL efforts as part of a “Live. Fit. Go” effort that kicked off in June.

    By • Aug. 27, 2025