Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.

By Peter Adams • Jan. 6, 2023

Meta, IRI team up to integrate in-store data with social ads

IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

By Sara Karlovitch • Jan. 5, 2023

M&M’s unites female spokescandies to celebrate women bucking convention

Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

By Peter Adams • Jan. 5, 2023

Nature Made rejects age-old wellness ploys for New Year’s push

The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers. 

By Jessica Deyo • Jan. 4, 2023

Chipotle targets Gen Z with wellness Snapchat Lens, menu items

To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.

By Aaron Baar • Jan. 3, 2023

App installs continue to grow despite digital slowdown, report finds

In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

By Aaron Baar • Dec. 22, 2022

Triscuit embraces its unapologetic side with Gordon Ramsay

The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

By Peter Adams • Dec. 22, 2022

Social media top beneficiary as economy forces ad budgets to shift

Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

By Aaron Baar • Dec. 22, 2022

YouTube secures NFL Sunday Ticket to shore up streaming position

The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming.

By Peter Adams • Updated Dec. 22, 2022

Tumblr launches livestreaming to capture bigger share of creator market

Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

By Peter Adams • Dec. 20, 2022

Social media ad spend vulnerable as trust declines further, survey finds

Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

By Aaron Baar • Dec. 19, 2022

NYX launches new makeup collection on Roblox

The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

By Sara Karlovitch • Dec. 19, 2022

What this year’s World Cup says about marketing amid political strife

The FIFA World Cup proved challenging for sponsors this year as the event was surrounded by controversy.

By Sara Karlovitch • Dec. 16, 2022

Vans creates traveling 10-foot replicas of its shoes

The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

By Aaron Baar • Dec. 16, 2022

Why Logitech added BeReal to its holiday marketing plans

Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”

By Jessica Deyo • Dec. 15, 2022

Skyy Vodka finances nuptials to celebrate same-sex marriage bill

An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.

By Peter Adams • Dec. 15, 2022

Hyundai sponsors live celebrity game show on Twitch

The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.

By Sara Karlovitch • Dec. 15, 2022

White Claw partners with Netflix for murder mystery game

Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.

By Sara Karlovitch • Dec. 14, 2022

Downy Unstopables recruits masked celebrity for build up to Super Bowl

The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

By Jessica Deyo • Dec. 13, 2022

9 campaigns that boosted the mood in 2022

Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

By Peter Adams , Jessica Deyo , Sara Karlovitch • Dec. 12, 2022

Doritos launches #NameThatTriangle social media contest

Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

By Aaron Baar • Dec. 12, 2022

Amazon rolls out TikTok-like shopping feature

The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

By Dani James • Dec. 9, 2022

Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

By Peter Adams • Dec. 9, 2022

E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

By Jessica Deyo • Dec. 8, 2022

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

By Jessica Deyo • Dec. 7, 2022