Social Media: Page 3

  • A trio of animated anthropomorphic characters -- from left to right, a bear, a dog and a rabbit -- pose in front of a Mercedes-Benz vehicle.
    Image attribution tooltip
    Permission granted by Mercedes-Benz

    Mercedes-Benz reimagines iconic nodding dog ornament as virtual character

    A partnership with Superplastic announced at CES centers on a digital creation called Superdackel, an attempt to crack into Web3 interests.

    By Jan. 6, 2023
  • Meta's new corporate logo outside its headquarters building at 1 Hacker Way.
    Image attribution tooltip
    Justin Sullivan via Getty Images

    Meta, IRI team up to integrate in-store data with social ads

    IRI’s Ansa tool will allow marketers using Facebook and Instagram to better understand product-level sales so they can optimize campaigns.

    By Jan. 5, 2023
  • A package of peanut butter M&M's features the brand's three female mascots flipped upside down.
    Image attribution tooltip
    Permission granted by Mars, Incorporated

    M&M’s unites female spokescandies to celebrate women bucking convention

    Special packaging is meant to better familiarize consumers with Purple, a new mascot that will also appear in the brand’s Super Bowl commercial.

    By Jan. 5, 2023
  • A bottle of Nature Made vitamins with text reading "Cheers to happy, healthy starts" as part of Nature Made's "The Start of Something Great" campaign.
    Image attribution tooltip
    Courtesy of Nature Made

    Nature Made rejects age-old wellness ploys for New Year’s push

    The vitamin brand opts for positive messaging following research that indicates “scare-based” wellness advertising doesn’t connect with consumers. 

    By Jan. 4, 2023
  • A picture of a Chipotle with a pickup lane.
    Image attribution tooltip
    Courtesy of Chipotle

    Chipotle targets Gen Z with wellness Snapchat Lens, menu items

    To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.

    By Aaron Baar • Jan. 3, 2023
  • An attendee holds a new Apple iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California.
    Image attribution tooltip
    Justin Sullivan / Staff via Getty Images

    App installs continue to grow despite digital slowdown, report finds

    In spite of the headwinds from Apple’s privacy changes and looming economic pressures, installs grew 10% year-over-year in 2022.

    By Aaron Baar • Dec. 22, 2022
  • Gordon Ramsay in chef's attire sitting behind a box of Triscuit crackers.
    Image attribution tooltip
    Permission granted by Triscuit

    Triscuit embraces its unapologetic side with Gordon Ramsay

    The Mondelez brand shared exclusive details on a repositioning campaign rolling out next year that leans on the chef’s “crunchy but wholesome” persona.

    By Dec. 22, 2022
  • Money moving through cyberspace.
    Image attribution tooltip
    Viorika via Getty Images

    Social media top beneficiary as economy forces ad budgets to shift

    Advertisers in Q4 spent more on social media, search, CTV, mobile in-app and streaming audio, per Advertiser Perceptions. 

    By Aaron Baar • Dec. 22, 2022
  • A football stadium with lights on the field.
    Image attribution tooltip
    FotografieLink via Getty Images

    YouTube secures NFL Sunday Ticket to shore up streaming position

    The deal, now confirmed and reportedly valued at $2 billion per year, promises to bring new features in the package’s shift to streaming.

    By Updated Dec. 22, 2022
  • A bright projection of the Tumblr on a dark floor.
    Image attribution tooltip
    Rob Kim via Getty Images

    Tumblr launches livestreaming to capture bigger share of creator market

    Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools. 

    By Dec. 20, 2022
  • Three people socializing over their phones.
    Image attribution tooltip
    Anchiy via Getty Images

    Social media ad spend vulnerable as trust declines further, survey finds

    Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report.

    By Aaron Baar • Dec. 19, 2022
  • A collection of makeup products displayed on Roblox.
    Image attribution tooltip
    Courtesy of NYX Professional Makeup

    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By Dec. 19, 2022
  • Protesters, including one with a #BoycottQatar banner, gather in front of an Adidas store to protest against the 2022 FIFA World Cup.
    Image attribution tooltip
    Sean Gallup/Getty Images via Getty Images

    What this year’s World Cup says about marketing amid political strife

    The FIFA World Cup proved challenging for sponsors this year as the event was surrounded by controversy.

    By Dec. 16, 2022
  • Vans 10-foot "Vans vans" replicas of its Sk8-Hi MTE-3 shoes.
    Image attribution tooltip
    Courtesy of Vans

    Vans creates traveling 10-foot replicas of its shoes

    The two “Vans vans” drove in tandem through New York and gathered over 1 million video views on Instagram.

    By Aaron Baar • Dec. 16, 2022
  • An image taken from Logitech's BeReal account promoting its electronics.
    Image attribution tooltip
    Courtesy of Logitech

    Why Logitech added BeReal to its holiday marketing plans

    Surprise deals and offers arrive on the growing social media app during what the brand’s vice president of global marketing calls a “transformational period.”

    By Dec. 15, 2022
  • A person waves a large rainbow flag in a small crowd.
    Image attribution tooltip
    jacoblund via Getty Images

    Skyy Vodka finances nuptials to celebrate same-sex marriage bill

    An Instagram sweepstakes will see the spirits marketer fund 100 weddings in a show of support for marriage equality.

    By Dec. 15, 2022
  • The Hosts of Celebrity Yard Sale
    Image attribution tooltip
    Courtesy of Hyundai

    Hyundai sponsors live celebrity game show on Twitch

    The star-studded “Celebrity Yard Sale” program invites audience participation, with a grand prize of a Hyundai Tucson Limited.

    By Dec. 15, 2022
  • Crack The Claw against a white marble backdrop.
    Image attribution tooltip
    Courtesy of White Claw

    White Claw partners with Netflix for murder mystery game

    Inspired by the upcoming “Glass Onion: A Knives Out Mystery,” the game will be given away to the first 100 consumers who solve seven riddles.

    By Dec. 14, 2022
  • An image depicting Downy Unstoppables "I'm Not Doing It Yet" ad spot.
    Image attribution tooltip
    Courtesy of Downy Unstoppables

    Downy Unstopables recruits masked celebrity for build up to Super Bowl

    The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

    By Dec. 13, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
    Image attribution tooltip
    Retrieved from Old Spice on February 24, 2022
    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , Dec. 12, 2022
  • Doritos launches new #NameThatTriangle social contest featuring football star Von Miller.
    Image attribution tooltip
    Courtesy of Frito-Lay North America

    Doritos launches #NameThatTriangle social media contest

    Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

    By Aaron Baar • Dec. 12, 2022
  • Screenshots of the Amazon Inspire app function
    Image attribution tooltip
    Courtesy of Amazon

    Amazon rolls out TikTok-like shopping feature

    The new shoppable content function will allow consumers to buy from videos or photos directly within the app.

    By Dani James • Dec. 9, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
    Image attribution tooltip
    Permission granted by Duracell

    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By Dec. 9, 2022
  • Meghan Trainor poses with E.l.f. Cosmetics' Halo Glow Liquid Filter for a campaign co-branded by The Weather Channel.
    Image attribution tooltip
    Courtesy of E.l.f. Cosmetics

    E.l.f. forecasts ‘glow storm’ with The Weather Channel, Meghan Trainor

    The pop star takes to TikTok for a special weather report timed to the restocking of the beauty brand’s popular Halo Glow Liquid Filter. 

    By Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
    Image attribution tooltip
    Courtesy of Snap Inc.

    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By Dec. 7, 2022