Social Media: Page

  • Signage is seen at a Nestle facility June 19, 2006 in Franklin Park, Illinois.
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    Tim Boyle via Getty Images
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    How Nestlé turns creator content into brand-suitable ads at scale

    The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.

    By • April 30, 2026
  • Imagery for Claire's "A Claire's Girl SMR" campaign
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    Courtesy of Claire's
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    Claire’s marks next chapter with Gen Alpha-focused ASMR campaign

    “A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.

    By • Updated April 30, 2026
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • IShowSpeed for Expedia
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    Courtesy of Expedia
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    Expedia bets on creator-led marketing with IShowSpeed partnership

    The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom. 

    By • April 29, 2026
  • A group of executives at Tamara Group pose for a photo
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    Permission granted by VaynerX
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    VaynerX’s new agency wants to help brands master the attention economy

    The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.

    By • April 27, 2026
  • Diet Coke Devil Wears Prada 2 tie-up
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    Courtesy of Coca-Cola
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    Deep Dive

    How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

    Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

    By • April 27, 2026
  • Rachel Sennott for Marc Jacobs
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    Courtesy of Marc Jacobs
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    Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’

    The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling. 

    By • April 24, 2026
  • Aerie Realmakers Community collage of images of creators
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    Courtesy of Aerie
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    Aerie ups commitment to authenticity with enhanced creator program

    The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.

    By • April 23, 2026
  • TikTok sign outside of office building.
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    Getty Images
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    TikTok boosts measurement partnerships in play for advertiser confidence

    Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.

    By • April 23, 2026
  • An executive wearing an orange suit presents on stage in front of a wall reading InFronts
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    Permission granted by The Home Depot
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    Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

    Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.  

    By • April 23, 2026
  • Garage Beer Last True Cold One title card
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    Courtesy of Garage Beer
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    Deep Dive

    What marketers need to know as branded films return to screens

    E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

    By • April 23, 2026
  • An influencer records a video with a smartphone selfie stick while outside
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    Getty Images
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    Creator marketing now a ‘core media channel’ while search slows: IAB

    Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.

    By • April 20, 2026
  • Joe Jonas for a Target x Pokemon campaign
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    Courtesy of Target
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    Target puts creators at forefront of Pokémon anniversary campaign

    In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.

    By • April 16, 2026
  • Axe campaign imagery around its FIFA World Cup TikTok sweepstakes.
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    Courtesy of Unilever
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    Axe rolls out World Cup date experience with TikTok sweepstakes

    The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.

    By • April 16, 2026
  • Amika campaign imagery for "On Your Wavelength" featuring Rashuna Durham, one of Amika’s lead pro educators.
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    Courtesy of Amika
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    How Amika’s marketing aims to make prestige hair care more approachable

    CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

    By • April 16, 2026
  • Pinterest ad campaign
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    Courtesy of Pinterest
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    Sociable: Pinterest’s latest ad campaign encourages people to get off social media

    “The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

    By Andrew Hutchinson • April 15, 2026
  • Chips Ahoy LTO
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    Courtesy of Mondelēz International
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    How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup

    The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.

    By • April 15, 2026
  • A person eats Smashburger food
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    Courtesy of Smashburger
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    Smashburger hires newcomer agency Understory amid creative revamp

    The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.

    By • Updated April 13, 2026
  • An influencer arranges flowers
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    Courtesy of Walmart
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    Inside Walmart’s creator-driven social commerce playbook

    The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

    By • April 2, 2026
  • Mars gum campaign
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    Courtesy of Mars
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    Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign

    The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.” 

    By • March 30, 2026
  • Pamela Anderson poses on set for Aerie's "100% Aerie Real" campaign.
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    Courtesy of Aerie
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    How Aerie is pushing back against AI content with Pamela Anderson

    CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

    By • March 26, 2026
  • Gigi Perez plays guitar in a Hollister video
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    Courtesy of Hollister
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    Why Hollister made a music video instead of a traditional ad campaign

    The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

    By • March 26, 2026
  • TikTok executive Khartoon Weiss stands on a stage in front of a screen showing the app's logo on a red background.
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    Peter Adams/Marketing Dive
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    TikTok pitches advertisers on bold new chapter under US joint venture

    The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

    By • March 25, 2026
  • Tubi across TV, laptop and mobile device
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    Courtesy of Tubi
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    TikTok, Tubi start creator program to bring social stars to streaming

    TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development of scripted and unscripted original series. 

    By • March 19, 2026
  • Jason Kelce for Garage Beer
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    Courtesy of Garage Beer
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    ‘Dumb is hard to replicate’: How Garage Beer wins with content, community

    Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

    By • March 19, 2026
  • Colgate campaign imagery for its "Your Smile Is Your Strength" video ad.
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    Courtesy of Colgate
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    Colgate aims for stressed millennials with campaign about resilience

    “Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

    By • March 19, 2026