Social Media: Page 4


  • Buffer TikTok video study
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    Retrieved from Buffer on March 18, 2025
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    Sociable: Longer clips are gaining traction on TikTok, data shows

    Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.

    By Andrew Hutchinson • March 17, 2025
  • Capri Sun Moon Pouches
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    Courtesy of Capri Sun
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    Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

    The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

    By Aaron Baar • March 13, 2025
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • A clip from Buffalo Wild Wings' “So Many TVs. Not Enough Eyes." commercial showcasing its B-Dubs Vision Goggles.
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    Retrieved from YouTube on March 12, 2025
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    Buffalo Wild Wings riffs on infomercial tropes for March Madness

    The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

    By March 13, 2025
  • Participants holding signs in support of TikTok outside the U.S. Capitol Building.
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    Anna Moneymaker / Staff via Getty Images
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    TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

    Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

    By March 12, 2025
  • Clorox ads for its "Clean Feels Good" brand platform.
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    Retrieved from YouTube on March 10, 2025
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    Clorox tests emotional response to cleaning for new brand platform

    Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

    By March 11, 2025
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty CMO on winning Gen Z through community-oriented marketing

    The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

    By March 11, 2025
  • Coca-Cola trucks in an AI-generated ad
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    Retrieved from Coca-Cola on March 05, 2025
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    Q&A

    What Coca-Cola has learned on its generative AI journey so far

    Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

    By March 10, 2025
  • Justin Bieber, wearing a beanie and T-shirt, holds up a Croc shoe in front of a claw machine
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    Permission granted by Crocs, Inc.
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    How cult brands like Crocs, Southwest see influencer marketing evolving

    Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers. 

    By March 10, 2025
  • Alex Cooper holds a bottle of Unwell for NWSL
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    Courtesy of NWSL
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    NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor

    The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.

    By March 7, 2025
  • Papa Johns "Meet the Makers" campaign imagery.
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    Courtesy of Papa Johns
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    Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

    Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

    By March 6, 2025
  • Instagram Unfiltered
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    Retrieved from Instagram on March 06, 2025
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    Sociable: How to maximize Reels success, according to Instagram

    Some tips for your Reels, including why you should be posting longer content.

    By Andrew Hutchinson • March 5, 2025
  • A collection of Samyang Buldak products
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    Courtesy of Samyang
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    How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

    The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to turn popularity on social media into real-life results.

    By March 3, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap and Parker Posey celebrate self-expression in spring campaign

    “Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

    By Feb. 27, 2025
  • A photo of an IHOP sign
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    Bruce Bennett via Getty Images
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    IHOP in-houses creative as part of bid to return to cultural relevance

    The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp. 

    By Feb. 26, 2025
  • Honda Passport
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    Courtesy of Honda
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    Honda keeps dreaming with new SUV campaign boosted by TV, Reddit

    A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.

    By Feb. 24, 2025
  • A human hand holding a black block displaying the letter "x"
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    Dan Kitwood via Getty Images
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    Column

    Sociable: Musk’s newfound political influence could spark financial turnaround for X

    A number of big brands are reportedly now considering a resumption of ad spend on X.

    By Andrew Hutchinson • Feb. 21, 2025
  • Campaign imagery for E.l.f. Cosmetics' “Descubre e.l.f.ecto” campaign based in Mexico.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

    "Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

    By Feb. 20, 2025
  • Simply Pop line-up
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    Courtesy of Coca-Cola
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    How Coca-Cola is marketing Simply Pop, its first prebiotic soda

    As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like Poppi and Olipop.

    By Feb. 18, 2025
  • TikTok logo
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    Retrieved from TikTok on March 18, 2021
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    Column

    Sociable: TikTok reinstated in US app stores after assurance from attorney general

    Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.

    By Andrew Hutchinson • Feb. 14, 2025
  • A man wearing a cowboy hat rides a giant margarita shaker.
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    Courtesy of Brinker International
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    Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV

    Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.

    By Feb. 13, 2025
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    Courtesy of Reddit
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    Column

    Sociable: Reddit posts solid Q4 revenue growth

    Revenue grew 71% year over year, mostly driven by expansion of the platform's ad business. 

    By Andrew Hutchinson • Feb. 13, 2025
  • Anitta for True Religion
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    Retrieved from True Religion on February 11, 2025
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    True Religion centers on authenticity for ‘Own Your True’ brand platform

    The effort includes a tie-up with pop star Anitta and comes weeks after private equity firm Acon Investments bought a controlling stake in the brand.

    By Aaron Baar • Feb. 13, 2025
  • Charli D’Amelio, Anthony Davis and Paige Bueckers for CeraVe
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    Courtesy of CeraVe
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    How CeraVe’s latest culture-hacking campaign brings ‘medutainment’ to ‘SNL’

    The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

    By Feb. 13, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    Column

    Sociable: Big tech players emerge as likely partner for TikTok US

    Oracle, Microsoft and Amazon are among those looking at partnering with the app.

    By Andrew Hutchinson • Feb. 11, 2025
  • Gymnast Jordan Chiles appears in a Nike ad
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    Courtesy of Nike
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    Deep Dive

    Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

    Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

    By , Feb. 10, 2025