Social Media: Page 4


  • Two people look at a smartphone at an outdoor event
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    Ivan Pantic via Getty Images
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    Column

    Sociable: Amazon makes last-minute bid for TikTok US

    The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce. 

    By Andrew Hutchinson • April 2, 2025
  • Emplifi Social Pulse Report 2025
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    Courtesy of Emplifi
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    Sociable: What consumers expect from brands on social in 2025

    Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's latest “Social Pulse” report.

    By Andrew Hutchinson • April 2, 2025
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • xAI logo
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    Retrieved from xAI on May 24, 2024
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    Column

    Sociable: xAI acquires X in deal that secures the app’s immediate future

    Elon Musk is using AI hype to effectively save X from financial oblivion.

    By Andrew Hutchinson • March 31, 2025
  • Three people hold personalized bottles of Coca-Cola
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    Courtesy of The Coca-Cola Company
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    Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

    The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

    By March 26, 2025
  • JCPenney VaynerMedia logos
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    Courtesy of JCPenney
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    JCPenney embraces social-first marketing with VaynerMedia hire

    The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

    By March 25, 2025
  • H&M and Charli XCX takeover Times Square
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    Courtesy of H&M
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    Inside H&M’s digital relaunch and approach to multichannel experiences

    Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

    By March 25, 2025
  • Hostess
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    Retrieved from Hostess on March 20, 2025
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    Hostess speaks the language of snacks with pun-heavy brand platform

    The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

    By March 20, 2025
  • Two people look at a smartphone at an outdoor event
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    Ivan Pantic via Getty Images
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    How TikTok’s new search ad format helps Eventbrite inspire eventgoers

    The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.

    By March 20, 2025
  • Nature's Sunshine ad creative
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    Courtesy of Nature's Sunshine
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    How Nature’s Sunshine cuts through ‘label candy’ in the supplement space

    The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.

    By March 19, 2025
  • Buffer TikTok video study
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    Retrieved from Buffer on March 18, 2025
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    Sociable: Longer clips are gaining traction on TikTok, data shows

    Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.

    By Andrew Hutchinson • March 17, 2025
  • Capri Sun Moon Pouches
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    Courtesy of Capri Sun
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    Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

    The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

    By Aaron Baar • March 13, 2025
  • A clip from Buffalo Wild Wings' “So Many TVs. Not Enough Eyes." commercial showcasing its B-Dubs Vision Goggles.
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    Retrieved from YouTube on March 12, 2025
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    Buffalo Wild Wings riffs on infomercial tropes for March Madness

    The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

    By March 13, 2025
  • Participants holding signs in support of TikTok outside the U.S. Capitol Building.
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    Anna Moneymaker / Staff via Getty Images
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    TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

    Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

    By March 12, 2025
  • Clorox ads for its "Clean Feels Good" brand platform.
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    Retrieved from YouTube on March 10, 2025
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    Clorox tests emotional response to cleaning for new brand platform

    Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

    By March 11, 2025
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty CMO on winning Gen Z through community-oriented marketing

    The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

    By March 11, 2025
  • Coca-Cola trucks in an AI-generated ad
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    Retrieved from Coca-Cola on March 05, 2025
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    Q&A

    What Coca-Cola has learned on its generative AI journey so far

    Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

    By March 10, 2025
  • Justin Bieber, wearing a beanie and T-shirt, holds up a Croc shoe in front of a claw machine
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    Permission granted by Crocs, Inc.
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    How cult brands like Crocs, Southwest see influencer marketing evolving

    Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers. 

    By March 10, 2025
  • Alex Cooper holds a bottle of Unwell for NWSL
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    Courtesy of NWSL
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    NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor

    The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the women's soccer league.

    By March 7, 2025
  • Papa Johns "Meet the Makers" campaign imagery.
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    Courtesy of Papa Johns
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    Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

    Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

    By March 6, 2025
  • Instagram Unfiltered
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    Retrieved from Instagram on March 06, 2025
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    Sociable: How to maximize Reels success, according to Instagram

    Some tips for your Reels, including why you should be posting longer content.

    By Andrew Hutchinson • March 5, 2025
  • A collection of Samyang Buldak products
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    Courtesy of Samyang
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    How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

    The maker of Buldak has quickly ramped up an agile marketing team in the U.S. to turn popularity on social media into real-life results.

    By March 3, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap and Parker Posey celebrate self-expression in spring campaign

    “Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

    By Feb. 27, 2025
  • A photo of an IHOP sign
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    Bruce Bennett via Getty Images
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    IHOP in-houses creative as part of bid to return to cultural relevance

    The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp. 

    By Feb. 26, 2025
  • Honda Passport
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    Courtesy of Honda
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    Honda keeps dreaming with new SUV campaign boosted by TV, Reddit

    A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.

    By Feb. 24, 2025
  • A human hand holding a black block displaying the letter "x"
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    Dan Kitwood via Getty Images
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    Column

    Sociable: Musk’s newfound political influence could spark financial turnaround for X

    A number of big brands are reportedly now considering a resumption of ad spend on X.

    By Andrew Hutchinson • Feb. 21, 2025