Data/Analytics: Page 3


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    Opinion

    Generation Alpha: Who are they?

    Investing early in understanding and building loyalty within the cohort will pay off for brands as this predicted "wealthiest generation" grows up, writes Merkle's Jennifer Mandeville.

    By Jennifer Mandeville • March 8, 2022
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    Drew Angerer via Getty Images

    Inside Disney's ambitious bets on measurement, data and programmatic

    Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.

    By March 7, 2022
  • Trendline

    What you need to know about data in marketing

    The pandemic accelerated digital transformation, pressuring marketers to master data and analytics capabilities that can strengthen personalization and foster loyalty.

    By Marketing Dive staff
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    Dekdoyjaidee via Getty Images
    Sponsored by Sailthru

    Swaying media audiences with hyper-personalized triggers

    In 2022 and beyond, profitable reader experiences require frequent, personalized triggers in the right context, at the right time.

    March 7, 2022
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    Donwilson Odhiambo/Getty Images via Getty Images

    OTT ad spend reaches $1.3B as budgets shift to streaming content

    While still accounting for just a fraction of overall digital spending, over-the-top is attracting more ad dollars, according to MediaRadar.

    By March 2, 2022
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    Courtesy of WPP

    WPP grows at fastest pace in 20 years as experience, commerce surge

    The agency holding company hit its 2023 revenue target two years early as the segment continues to benefit from a better-than-expected ad market rebound.

    By Feb. 28, 2022
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    mohamed_hassan/pixabay.com

    Sponsored by Inmar Intelligence

    Why you should be taking cross-channel "phygital" shopping seriously

    The new class of consumers wants new commerce features. They want personalized experiences. And above all, they want shopping to feel the same whether they're in-store or online. 

    Feb. 28, 2022
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    Retrieved from NBC Sports on February 22, 2022
    Q&A

    What the Super Bowl and Olympics taught NBCUniversal about the new era of measurement

    NBCU's Kelly Abcarian and iSpot.tv CEO Sean Muller detailed what a massive test-and-learn portends for the upfronts and beyond.

    By Feb. 23, 2022
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    Courtesy of Kraft Heinz

    Kraft Heinz teams with Google to accelerate digital transformation

    The CPG marketer will use Google tech in a bid to strengthen consumer relationships and engagement by delivering personalized content at scale.

    By Feb. 18, 2022
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    Al Bello via Getty Images

    Walmart's ad business hits $2B as automation plays larger role

    Nearly half of ad sales during the key holiday period came from automated channels, while the retailer is investing more in its tech stack.

    By Feb. 18, 2022
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    Courtesy of Walgreens

    Walgreens bolsters retail media network with self-serve programmatic, clean room

    Launching broadly in Q2, a new solution will let advertisers leverage the retailer's data for targeting on their preferred demand-side platform.

    By Feb. 17, 2022
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    Adeline Kon/Marketing Dive

    By the numbers: Super Bowl LVI

    The big game's ads, broken down by sentiment, social engagement and more.

    By Feb. 14, 2022
  • IAB warns of 'measurement blackout' as marketer priorities remain misaligned

    Spending on third-party data grew to $13.3 billion last year despite the pending deprecation of cookies, according to the trade group.

    By Feb. 9, 2022
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    Retrieved from Unsplash on July 22, 2021
    Deep Dive

    How media conglomerates are plotting the future of measurement and identity

    NBCUniversal's moves in advance of the Olympics and the Super Bowl hint at what's to come at the upfronts and beyond.

    By Feb. 8, 2022
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    Courtesy of Instacart

    WPP gains early access to Instacart ad products in latest retail media bet

    Partnering with the agency could give Instacart more direct access to powerful CPG clients on its roster, including Coke, P&G and Unilever.

    By Feb. 7, 2022
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    Courtesy of Roku

    Innovid acquires TVSquared in quest to realize cross-platform measurement

    Innovid has completed the deal, merging its ad serving footprint of more than 95 million connected homes with the measurement and attribution platform.

    By Updated March 3, 2022
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    ViewApart via Getty Images

    What marketers can expect in 2022 amid continued uncertainty

    As they make plans for this year and beyond, marketers can rely on the lessons of the past two years as they look forward.

    Feb. 3, 2022
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    Chainarong Prasertthai via Getty Images
    Sponsored by Sailthru

    Profitable personalization: boosting audience engagement with zero- and first-party data

    Utilize zero- and first-party data to leverage audience engagement.

    Jan. 31, 2022
  • Deep Dive // The dissolution of third-party cookies

    What's next for advertisers as Google changes course again on cookie alternatives

    Google has replaced its embattled FLoC proposal, complicating the data privacy landscape as the countdown to a cookieless future continues.

    By Jan. 28, 2022
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    oatawa via Getty Images
    Deep Dive

    Can retailers grab more CPG ad dollars without repeating digital media's mistakes?

    While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions.

    By Jan. 25, 2022
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    Patrick Lux via Getty Images

    Data marketing spend tops $29B in US as cookie deadline looms

    Clean rooms and data management platforms are among the categories set to receive steeper investments in 2022, Winterberry Group forecasts.

    By Jan. 24, 2022
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    fizkes/Shutterstock.com

    Sponsored by Stirista

    B2B marketing success in 2022 relies on 4 elements

    A look at 4 emerging B2B marketing data and attribution trends that will be essential in 2022.

    Jan. 24, 2022
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    Bethany Clarke via Getty Images

    Twitter users tire of 'sea of same' from brands, report finds

    Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve.

    By Nina Lentini • Jan. 20, 2022
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    Courtesy of Vizio

    TV tops in video for reaching advertisers' goals, survey finds

    Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.

    By Nina Lentini • Jan. 19, 2022
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    Courtesy of DoorDash
    Deep Dive

    Can restaurant marketers get digital right while facing panoply of pressures?

    Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty.

    By Jan. 18, 2022
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    Courtesy of iSpot.tv

    NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

    In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

    By Jan. 13, 2022