Data/Analytics: Page 4
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Organic social media and marketing budgets: Here’s what the numbers say
Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and Ipsos.
By Sara Karlovitch • Jan. 31, 2025 -
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Deep DiveHow generative AI’s role will evolve in 2025 as marketers probe its utility
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at lower costs.
By Peter Adams • Jan. 29, 2025 -
Explore the Trendline➔
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TrendlineAI and Marketing Data
Top stories that underscore the key role of artificial intelligence, generative and otherwise, for many CMOs looking to better manage troves of data.
By Marketing Dive staff -
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Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.
By Peter Adams • Jan. 27, 2025 -
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Consumer spend on generative AI apps hit nearly $1.1B in 2024: report
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
By Aaron Baar • Jan. 23, 2025 -
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Nielsen’s latest MRC accreditation returns it to measurement pole position
Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.
By Chris Kelly • Jan. 23, 2025 -
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Netflix’s next phase of advertising growth hinges on in-house ad tech
The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in large ad-spending commitments.
By Peter Adams • Jan. 22, 2025 -
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Kantar Media sold for $1B amid measurement landscape upheaval
The group expects new owner H.I.G. Capital will accelerate its transformation plan as demand climbs for cross-media solutions.
By Peter Adams • Jan. 21, 2025 -
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Trade Desk buys ad data firm Sincera as brands seek objective insights
Sincera positions itself as a data company versus a data provider, a distinction that could appeal to marketers seeking transparency.
By Peter Adams • Jan. 17, 2025 -
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Marketing to social media users in 2025: Here’s what the numbers say
Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout Social.
By Sara Karlovitch • Jan. 17, 2025 -
Courtesy of American Eagle
How American Eagle’s CMO avoids AI’s ‘generic creative’ trap
At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.
By Peter Adams • Jan. 14, 2025 -
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Marketers increasingly prioritize automation investments: report
However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per Mediaocean's research.
By Aaron Baar • Jan. 13, 2025 -
Courtesy of Diageo
Diageo research finds young consumers want to drink in moderation
“Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.
By Sara Karlovitch • Jan. 10, 2025 -
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Amazon offers ad tech to retailers in retail media land grab
The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.
By Peter Adams • Jan. 10, 2025 -
Courtesy of Disney
Disney ramps up advertiser offerings as streaming wars enter next phase
The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered audience creation.
By Chris Kelly • Jan. 9, 2025 -
Courtesy of Instacart
Holiday e-commerce hits a record as shoppers choose phones over stores
Consumers sought out deals, but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.
By Daphne Howland • Jan. 8, 2025 -
Courtesy of DoorDash
Albertsons, DoorDash boost advertiser offerings around data, measurement
The companies seek to help advertisers better measure retail media performance with separate partnerships announced at CES.
By Chris Kelly • Jan. 7, 2025 -
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Deep Dive10 marketing predictions for 2025 as new era of productivity dawns
With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges, including an uncertain regulatory landscape, with finesse.
By Peter Adams , Chris Kelly , Jessica Deyo , Sara Karlovitch • Jan. 7, 2025 -
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The state of website privacy: Here’s what the numbers say
Despite privacy being a concern for both marketers and consumers, 75% of the most visited websites in the U.S. and Europe lack regulatory compliance.
By Sara Karlovitch • Jan. 3, 2025 -
Courtesy of Domino's Pizza
Q&ADomino’s CMO on how Emergency Pizzas meet consumers where they are
Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.
By Chris Kelly • Jan. 2, 2025 -
Permission granted by Uber
Uber hires Target, Albertsons retail media maven to lead ads business
Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the collapse of the proposed Kroger merger.
By Peter Adams • Dec. 19, 2024 -
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Programmatic ad spend grows alongside efficiency gains: ANA
As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
By Aaron Baar • Dec. 16, 2024 -
Courtesy of WPP
WPP, Universal Music Group partner to deepen brands’ access to music culture
Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new applications of AI.
By Peter Adams • Dec. 13, 2024 -
Emily Elconin via Getty Images
Nearly half of consumers feel ignored by marketers: Here’s what the numbers say
Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.
By Sara Karlovitch • Dec. 13, 2024 -
Kelly Sullivan via Getty Images
Facebook global ad revenue to surpass $100B in 2024: WARC
Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad revenue milestone.
By Jessica Deyo • Dec. 12, 2024 -
Photo Illustration by Drew Angerer via Getty Images
TikTok Shop sales surpass $100M on Black Friday
The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.
By Tatiana Walk-Morris • Dec. 11, 2024
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