Data/Analytics: Page 5
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Sponsored by Terminus
The actionable guide for aligning sales and marketing
How LexisNexis increased opportunity creation by 18% using account-based advertising.
Nov. 6, 2023 -
Amazon allegedly welcomed ‘defect’ ads. What does it mean for retail media?
The prevalence of junk ads on the platform eventually led Amazon to implement a “cost of defect” into its ad auction, the FTC’s antitrust complaint alleges.
By Peter Adams • Nov. 3, 2023 -
Trendline
What you need to know about data in marketing
The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.
By Marketing Dive staff -
MLB revitalized sponsorships and the sport — here’s what the numbers say
Despite new rules and shorter games, team sponsorship revenue grew 23%, even as beer’s share of deals dropped 10%.
By Sara Karlovitch • Nov. 3, 2023 -
Doritos devises AI-powered ‘crunch-cancellation’ tech for gamers
Built on an analysis of thousands of crunches, the Doritos Silent tool claims to be able to filter out snacking sounds that can disrupt online play.
By Peter Adams • Nov. 2, 2023 -
Omnicom boosts retail media offer with Flywheel Digital acquisition
The $835 million deal speaks to the agency category’s ongoing focus on performance media as a growth driver with cookies on the wane.
By Peter Adams • Oct. 30, 2023 -
Do CEOs understand modern marketing? 66% of CMOs say ‘no.’
As the role of the marketer continues to evolve, CEOs must work to clarify responsibilities and create a framework for measurement, per McKinsey.
By Chris Kelly • Oct. 30, 2023 -
Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning
The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy.
By Chris Kelly • Oct. 27, 2023 -
Amazon upgrades ad suite with new data clean room, AI image generator
A new cross-channel planner and enhancements to Amazon Marketing Cloud were also announced at the company’s annual UnBoxed conference.
By Peter Adams • Oct. 26, 2023 -
Q&A
Mekanism’s CEO on future proofing the agency with performance marketing
At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.
By Peter Adams • Oct. 23, 2023 -
Brands lose by ignoring Gen X — here’s what the numbers say
Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands.
By Sara Karlovitch • Oct. 20, 2023 -
How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B
In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.
By Chris Kelly • Oct. 18, 2023 -
Marketers see promise in push to ‘decouple’ retail media data
At Advertising Week, Kroger’s retail media arm announced a new solution with The Trade Desk to address demands for flexibility around data use.
By Peter Adams • Oct. 17, 2023 -
Publicis extends winning streak as data-driven services provide windfall
Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation.
By Peter Adams • Oct. 16, 2023 -
How Target is expanding its retail media network as holiday marketing heats up
Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.
By Peter Adams • Oct. 13, 2023 -
How Meta, TikTok ad-free tiers could impact advertiser budgets
Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.
By Jessica Deyo • Oct. 12, 2023 -
Dentsu, VideoAmp guarantee audience across major publishers
In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.
By Chris Kelly • Oct. 12, 2023 -
E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown
TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.
By Sara Karlovitch • Oct. 12, 2023 -
Why Momentum is betting machine learning can upgrade experiential
Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.
By Peter Adams • Oct. 9, 2023 -
Marketing enters its Taylor Swift era: Here’s what the numbers say
Even brands indirectly associated with the pop star have benefited, including the NFL and Pfizer.
By Sara Karlovitch • Oct. 6, 2023 -
Kimberly-Clark hands US media duties to Publicis amid digital transformation
The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.
By Peter Adams • Oct. 2, 2023 -
Sponsored by Lumavate
Four reasons why your business needs a PIM
A product information management (PIM) solution is a must-have for CPG and manufacturing companies.
Oct. 2, 2023 -
Threads still poses a threat to X despite slowed growth, analysis finds
While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.
By Jessica Deyo • Sept. 28, 2023 -
57% of enterprise marketers use AI in email campaigns, survey says
The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases.
By Aaron Baar • Sept. 27, 2023 -
ISpot.tv earns first-ever MRC accreditation as measurement battle heats up
The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.
By Chris Kelly • Sept. 26, 2023 -
Brand interactions evolve on social media: Here’s what the numbers say
If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.
By Sara Karlovitch • Sept. 22, 2023