Dentsu, VideoAmp guarantee audience across major publishers

In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.

By Chris Kelly • Oct. 12, 2023

E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown

TikTok strengthened its position as the favorite social platform of teens, followed by Snap and Instagram, according to Piper Sandler.

By Sara Karlovitch • Oct. 12, 2023

Explore the Trendline➔

What you need to know about data in marketing

The pressure on marketers is only intensifying to master data and analytics capabilities that can strengthen personalization and foster loyalty.

By Marketing Dive staff

Why Momentum is betting machine learning can upgrade experiential

Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.

By Peter Adams • Oct. 9, 2023

Marketing enters its Taylor Swift era: Here’s what the numbers say

Even brands indirectly associated with the pop star have benefited, including the NFL and Pfizer.

By Sara Karlovitch • Oct. 6, 2023

Kimberly-Clark hands US media duties to Publicis amid digital transformation

The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.

By Peter Adams • Oct. 2, 2023

Four reasons why your business needs a PIM

A product information management (PIM) solution is a must-have for CPG and manufacturing companies.

Oct. 2, 2023

Threads still poses a threat to X despite slowed growth, analysis finds

While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.

By Jessica Deyo • Sept. 28, 2023

57% of enterprise marketers use AI in email campaigns, survey says

The number is twice what it was a year ago, with content personalization and retargeting the most popular use cases.

By Aaron Baar • Sept. 27, 2023

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.

By Chris Kelly • Sept. 26, 2023

Brand interactions evolve on social media: Here’s what the numbers say

If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

By Sara Karlovitch • Sept. 22, 2023

TikTok looks past last-click as part of measurement suite expansion

A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

By Peter Adams • Sept. 19, 2023

Magna: Digital continues to lead ad spend growth

The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.

By Aaron Baar • Sept. 18, 2023

Why creator influence is primed to grow on heels of Hollywood strikes

As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

By Aaron Baar • Sept. 14, 2023

‘Consolidation or evaporation’: Marketers get decisive about retail media spending

At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”

By Peter Adams • Sept. 14, 2023

Digital media forecast to lead US ad industry growth in 2023

The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.

By Aaron Baar • Sept. 11, 2023

Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand.

By Sara Karlovitch • Sept. 8, 2023

Estée Lauder bets generative AI can keep pace with shifting consumer tastes

The Clinique owner is deepening a relationship with Google Cloud as viral apps like TikTok put pressure on R&D.

By Peter Adams • Aug. 29, 2023

Global ad spending on track to top $1T for first time, WARC says

The continued growth of social, retail media and connected TV is forecast to boost spending by 4.4% in 2023 and another 8.2% in 2024.

By Aaron Baar • Aug. 28, 2023

Gen Z is more likely to be OK with targeted ads — here’s what the numbers say

As privacy remains top of mind for consumers and brands, new research offers some key takeaways about the Gen Z shopping journey.

By Sara Karlovitch • Aug. 25, 2023

GroupM cracks down on MFA sites amid push for programmatic cleanup

A tie-up integrates Jounce Media’s advanced identification and domain-tracking technology into GroupM’s existing campaign-planning process. 

By Aaron Baar • Aug. 24, 2023

Marketers ramp up social spending as ROI prospects improve, survey says

Over half of media decision-markers plan to increase investments in the category this year, up from 44% who said they would do so in April.

By Peter Adams • Aug. 23, 2023

How Behr, Home Depot are using data to market 2024’s Color of the Year

The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

By Aaron Baar • Aug. 22, 2023

Comscore, ANA’s SeeHer develop gender equality insights tool

GEM Audiences analyzes consumer behaviors, attitudes and interests to help brands better understand the significance of gender equality in ads.

By Aaron Baar • Aug. 21, 2023

Walmart’s US ad biz has nearly doubled in 2 years amid retail media boom

The unit grew ad sales 36% and its number of advertisers by 60% in Q2 amid new bets on channels like in-store.

By Peter Adams • Aug. 18, 2023

X’s new CEO hire has done little to stem brand exodus, report says

Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.

By Peter Adams • Aug. 11, 2023