Influencer Marketing
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Courtesy of Journeys
ColumnCampaign Trail: Journeys amps up absurdity to break back-to-school conventions
Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.
By Chris Kelly • July 31, 2026 -
Courtesy of Expedia
OpinionIRL streamers are brands’ biggest marketing opportunity
Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.
By Ashray Urs • July 30, 2026 -
Permission granted by Degree
Degree sweats it out with subway commuters for New York summer campaign
Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.
By Peter Adams • July 29, 2026 -
Courtesy of Gap Inc.
Gap Inc. opens creator program to employees
Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.
By Tatiana Walk-Morris • July 27, 2026 -
Permission granted by Purely Elizabeth
Purely Elizabeth lampoons protein-maxxing for major product launch
An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.
By Peter Adams • July 20, 2026 -
Courtesy of Coffee Mate
Coffee Mate stirs up summer fling with social-first campaign
The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.
By Sara Karlovitch • July 16, 2026 -
Retrieved from Gap on July 15, 2026
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
By Chris Kelly • July 16, 2026 -
Courtesy of Aeropostale
How Aéropostale entertains Gen Alpha with a creator-led mini-series
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.
By Chris Kelly • July 9, 2026 -
Courtesy of State Farm
State Farm enlists IShowSpeed to keep season five of gaming series fresh
Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.
By Chris Kelly • July 7, 2026 -
Permission granted by Peter Adams/Marketing Dive
5 Cannes Lions takeaways as marketers wrestle with an industry in flux
Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival.
By Peter Adams • June 26, 2026 -
Courtesy of Expedia
Q&AHow Expedia Group drives brand impact with creators — and Barbie’s Ken
Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.
By Peter Adams • June 24, 2026 -
Courtesy of Starbucks
Starbucks pilots TikTok program for boosting employee-generated content
With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.
By Sara Karlovitch • June 23, 2026 -
Courtesy of Lowe's
Q&AWhy Lowe’s wants content creators in its network to pitch product ideas
CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
By Chris Kelly • June 23, 2026 -
Courtesy of NBPA
How NBA players will deal directly with brands through a new union arm
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
By Chris Kelly • June 22, 2026 -
Courtesy of MLS
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.
By Chris Kelly • June 17, 2026 -
Courtesy of Coach
Coach unites celebrities, Gen Z storytelling under new brand platform
Developed with support from United Talent Agency’s Next Gen Practice and the creative agency Marcel, &Coach tries to break from luxury campaign narratives.
By Peter Adams • June 16, 2026 -
Courtesy of Accenture
Accenture acquires Whalar agency to gain creator economy advantage
The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
By Peter Adams • June 10, 2026 -
Courtesy of American Eagle
Q&AHow American Eagle is kicking off its deal with the new face of soccer
The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.
By Chris Kelly • June 10, 2026 -
Courtesy of Chipotle
Chipotle nods to NBA milestones to dole out 53K free entrees
The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.
By Jessica Hammers • June 4, 2026 -
Courtesy of American Eagle
American Eagle rebalances marketing toward performance as sales slide
The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.
By Peter Adams • May 29, 2026 -
Courtesy of Unilever
Unilever’s creator marketing strategy takes center stage at World Cup
The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and influencers around the globe.
By Peter Adams • May 27, 2026 -
Courtesy of E.l.f.
E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots
A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by applying E.l.f. products.
By Peter Adams • May 20, 2026 -
Courtesy of Garnier
Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation
The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.
By Jessica Hammers • May 15, 2026 -
Courtesy of CeraVe
CeraVe taps into basketball lore for latest social-first campaign
The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little fires everywhere” approach.
By Chris Kelly • May 13, 2026 -
Brandon Bell via Getty Images
Target’s digital chief breaks down the retailer’s creator overhaul
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
By Peter Adams • May 6, 2026
