Gap’s fall campaign enlists ‘Obsession’ star to promote denim

Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”

By Peter Adams • Aug. 11, 2026

Bazooka puts reality TV rivalry center stage in social-forward campaign

Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series.

By Sara Karlovitch • Aug. 10, 2026

P&G’s Always Discreet fights incontinence stigma with NFL campaign

“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.

By Chris Kelly • Aug. 10, 2026

Coke asks busy Gen Z, millennials to log off for quality meal time

A global integrated campaign developed by WPP Open X and led by Grey spans a pair of brand films, out-of-home ads and digital activations.

By Peter Adams • Aug. 4, 2026

Express nods to its Y2K heyday in campaign that unites fashion, music

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

By Chris Kelly • Aug. 3, 2026

Campaign Trail: Journeys amps up absurdity to break back-to-school conventions

Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.

By Chris Kelly • July 31, 2026

IRL streamers are brands’ biggest marketing opportunity

Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs.

By Ashray Urs • July 30, 2026

Degree sweats it out with subway commuters for New York summer campaign

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

By Peter Adams • July 29, 2026

Gap Inc. opens creator program to employees

Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.

By Tatiana Walk-Morris • July 27, 2026

Purely Elizabeth lampoons protein-maxxing for major product launch

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.

By Peter Adams • July 20, 2026

Coffee Mate stirs up summer fling with social-first campaign

The effort featuring “Summer House” star Carl Radke is part of an innovation push to expand the brand’s use cases and tap into the growing coffee market.

By Sara Karlovitch • July 16, 2026

Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

By Chris Kelly • July 16, 2026

How Aéropostale entertains Gen Alpha with a creator-led mini-series

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty tie-up with JCPenney.

By Chris Kelly • July 9, 2026

State Farm enlists IShowSpeed to keep season five of gaming series fresh

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

By Chris Kelly • July 7, 2026

5 Cannes Lions takeaways as marketers wrestle with an industry in flux

Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival.

By Peter Adams • June 26, 2026

How Expedia Group drives brand impact with creators — and Barbie’s Ken

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.

By Peter Adams • June 24, 2026

Starbucks pilots TikTok program for boosting employee-generated content

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.

By Sara Karlovitch • June 23, 2026

Why Lowe’s wants content creators in its network to pitch product ideas

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.

By Chris Kelly • June 23, 2026

How NBA players will deal directly with brands through a new union arm

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.

By Chris Kelly • June 22, 2026

How the World Cup fuels US soccer leagues and their brand partners

The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.

By Chris Kelly • June 17, 2026

Coach unites celebrities, Gen Z storytelling under new brand platform

Developed with support from United Talent Agency’s Next Gen Practice and the creative agency Marcel, &Coach tries to break from luxury campaign narratives.

By Peter Adams • June 16, 2026

Accenture acquires Whalar agency to gain creator economy advantage

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

By Peter Adams • June 10, 2026

How American Eagle is kicking off its deal with the new face of soccer

The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.

By Chris Kelly • June 10, 2026

Chipotle nods to NBA milestones to dole out 53K free entrees

The chain will post a text-to-win code on X as part of an effort inspired by separate achievements from the New York Knicks and San Antonio Spurs.

By Jessica Hammers • June 4, 2026

American Eagle rebalances marketing toward performance as sales slide

The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering the critical back-to-school window.

By Peter Adams • May 29, 2026