Target unwraps high-concept holiday ads focused on gift-giving academy

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.

By Peter Adams • Oct. 21, 2026

Billion Dollar Boy Group bets B2B is creator marketing’s next big wave

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year. 

By Peter Adams • Oct. 19, 2026

How Marriott Bonvoy got scale, speed with global creator-led campaign

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.

By Chris Kelly • Oct. 19, 2026

Anthropologie’s holiday marketing seeks to balance emotion, business impact

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.

By Peter Adams • Oct. 19, 2026

Why brands struggle with influencer measurement — and what to do about it

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a workaround.

By Aaron Baar • Oct. 15, 2026

5 ways marketers can make a lasting impact with Gen Alpha

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.

By Peter Adams • Oct. 14, 2026

How Sprite is refreshing its NBA sponsorship with a global focus

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.

By Chris Kelly • Oct. 12, 2026

How brands’ deeper creator deals are unlocking cost efficiencies, results

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

By Peter Adams • Oct. 6, 2026

How Poppi keeps its cultural marketing fizz without over-relying on data

Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.

By Peter Adams • Oct. 5, 2026

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.

By Jessica Hammers • Oct. 1, 2026

Inside Advertising Week’s changes — and a bid for $100M in creator deals

The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.

By Peter Adams • Oct. 1, 2026

How agencies can turn holiday intent into action

Explore how holiday shoppers move from discovery to purchase on TikTok.

Sept. 28, 2026

Gap rolls out Fashiontainment strategy with boy band collaboration

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and social content.

By Peter Adams • Sept. 22, 2026

Coach channels music into fall campaign with Spotify integration, bus tour

A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.

By Peter Adams • Sept. 16, 2026

Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer rewires its marketing.

By Peter Adams • Sept. 11, 2026

Why brand personality matters more than ever

Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes Gartner’s Julie Reeves.

By Julie Reeves • Sept. 9, 2026

Campbell’s heats up digital focus amid marketing reformulation

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet modern consumer tastes.

By Peter Adams • Sept. 8, 2026

Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.

By Chris Kelly • Aug. 31, 2026

Chipotle deploys 100 creators for latest ads spotlighting fresh food

This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with new agency partner Kids.

By Peter Adams • Aug. 31, 2026

Coke tackles college football season with creator content, fantasy sports

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like games and tailgates.

By Peter Adams • Aug. 26, 2026

Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.

By Peter Adams • Aug. 24, 2026

Creator fit beats follower count for brands: Here’s what the numbers say

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and brands persists.

By Sara Karlovitch • Aug. 21, 2026

Chipotle broadens Gen Alpha marketing with Salish Matter collab

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order to its Kid’s Meal.

By Peter Adams • Aug. 19, 2026

Brands shake up back-to-school marketing to reach ‘hyper value-seekers’

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.

By Peter Adams • Aug. 18, 2026

Under Armour ends partnership with The Rock amid marketing reset

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

By Cara Salpini • Aug. 17, 2026