Agencies: Page

  • A tiered office building with large glass windows, brightly lit from within at night; the top of the building reads "WPP" in blue lights.
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    Alamy
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    WPP abandons holding company model in major strategic overhaul

    The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”

    By • Feb. 26, 2026
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    Permission granted by Waterloo Sparkling Water
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    Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands

    The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.

    By • Feb. 23, 2026
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
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    Dentsu Entertainment, Iconic Arts partner to create brand-oriented IP

    The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.

    By Aaron Baar • Feb. 23, 2026
  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    Omnicom plans to reduce labor costs by $1B following IPG acquisition

    The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.

    By • Feb. 19, 2026
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    Mario Tama via Getty Images
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    Butterball names Carmichael Lynch AOR in reach for year-round relevancy

    The poultry brand known for its Thanksgiving turkeys is hoping to maintain relevancy outside of the holiday season.

    By • Feb. 19, 2026
  • Publicis launches Influential Sports
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    Courtesy of Publicis
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    Publicis weds creator, sports marketing for new Influential Sports unit

    The move is designed to help brands connect with sports fans at scale and measure creator-driven programs with greater speed and accuracy.

    By Aaron Baar • Feb. 12, 2026
  • People walking in front of a Sweetgreen on Aug.8, 2025 in Chicago, Illinois
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    Scott Olson via Getty Images
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    Sweetgreen names Wpromote paid media AOR as brand looks to reignite growth

    Wpromote is tasked with balancing a cohesive national strategy with more market-specific opportunities as Sweetgreen combats a sales slump. 

    By • Feb. 12, 2026
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    Joe Raedle/Staff via Getty Images
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    Amazon enables communication between ads platform and AI agents

    The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns. 

    By Aaron Baar • Feb. 9, 2026
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    Alamy
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    Publicis wants to be an AI marketing MVP. Now comes the hard part.

    Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.

    By • Feb. 3, 2026
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    IAB seeks to standardize interoperable media measurement

    Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.

    By Aaron Baar • Feb. 2, 2026
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    Unpacking the marketing industry trends forecast for 2026

    Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

    By Marketing Dive staff • Jan. 29, 2026
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    Alamy
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    WPP rolls production capabilities into new WPP Production unit

    Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.

    By Aaron Baar • Jan. 26, 2026
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    Deep Dive

    How brands can assert control as AI rewrites advertising’s playbook

    As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

    By • Jan. 20, 2026
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    Adam Gray via Getty Images
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    Deep Dive

    9 marketing predictions for 2026 as AI fuels polarity

    The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

    By , , , • Jan. 13, 2026
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    Courtesy of Disney
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    Disney unveils TikTok-like vertical video, AI video generation tool

    The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

    By Aaron Baar • Jan. 12, 2026
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    Justin Sullivan via Getty Images
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    Mondelēz plans US creative review following new marketing exec hire

    The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.

    By • Jan. 7, 2026
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    PubMatic debuts agentic platform to address programmatic’s AI headaches

    AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy. 

    By • Jan. 5, 2026
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    Courtesy of Roku
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    Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

    As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

    By • Dec. 23, 2025
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    Horizon introduces open ad tech partnership network

    Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.

    By Aaron Baar • Dec. 22, 2025
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    Courtesy of NBCUniversal
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    How NBCU’s new tools boost ads as live TV events take center stage

    Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

    By • Dec. 17, 2025
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    Courtesy of Unilever
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    Magnum Ice Cream Company names Publicis media AOR, with AI in focus

    The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural moments. 

    By • Dec. 17, 2025
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    WPP Media enriches influencer offering with YouTube creator data deal

    The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.

    By • Dec. 15, 2025
  • Walton Goggins for Walmart
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    Courtesy of Walmart
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    Deep Dive

    How the best marketing campaigns of 2025 navigated uncertain times

    The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

    By , , , • Dec. 9, 2025
  • President Trump holding tariff chart during "Liberation Day" announcement on April 2, 2025 in DC
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    Chip Somodevilla via Getty Images
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    Advertising growth resilient in face of tariff, AI disruption: report

    WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.

    By • Dec. 8, 2025
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    The details on every Super Bowl spot, from Anthropic’s shot at OpenAI to Dunkin’s brand-focused rewrite of “Good Will Hunting.”

    Updated Dec. 3, 2025