Agencies: Page 4
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Q&A
Mekanism’s CEO on future proofing the agency with performance marketing
At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024.
By Peter Adams • Oct. 23, 2023 -
How General Mills refreshed its fruit snack brands to fend off disruptors
Splashier assets and sonic branding experiments seek to help brands like Gushers stand out on the social media age, execs said at Advertising Week.
By Peter Adams • Oct. 19, 2023 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B
In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.
By Chris Kelly • Oct. 18, 2023 -
Q&A
State Farm’s marketing head on ‘lightning-in-a-bottle’ Kelce-Swift stunt
Marketing Dive caught up with Alyson Griffin at Advertising Week New York to discuss how it partnered with agency Maximum Effort for a viral Swiftie play.
By Peter Adams • Updated Oct. 18, 2023 -
TikTok unveils Out of Phone OOH ad solution for brands
L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.
By Aaron Baar • Oct. 17, 2023 -
Publicis extends winning streak as data-driven services provide windfall
Epsilon grew revenue by 10.5% in Q3, a sign marketers continue to prioritize data offerings ahead of cookie deprecation.
By Peter Adams • Oct. 16, 2023 -
Stagwell acquires Left Field Labs as it doubles down on AI transformation
As part of the Constellation agency network, Left Field will help support efforts to transform digital marketing through AI.
By Aaron Baar • Oct. 16, 2023 -
How Meta, TikTok ad-free tiers could impact advertiser budgets
Talks by the industry giants around introducing ad-free subscription tiers arrive as marketers cast a sense of bullishness around their social media plans.
By Jessica Deyo • Oct. 12, 2023 -
Dentsu, VideoAmp guarantee audience across major publishers
In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more.
By Chris Kelly • Oct. 12, 2023 -
Why Momentum is betting machine learning can upgrade experiential
Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact.
By Peter Adams • Oct. 9, 2023 -
PMG sharpens CTV, OTT expertise with Camelot acquisition
The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv.
By Aaron Baar • Oct. 9, 2023 -
Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world
Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”
By Peter Adams • Oct. 6, 2023 -
Kimberly-Clark hands US media duties to Publicis amid digital transformation
The ad-holding group will set up a new bespoke unit that draws on Publicis offerings including Epsilon, Spark Foundry and Profitero.
By Peter Adams • Oct. 2, 2023 -
Microsoft debuts platform to help retailers launch and scale an ad business
The bet on retail media networks sees Microsoft offering access to its existing demand, ad supply and audience so retailers can quickly set up programs.
By Aaron Baar • Oct. 2, 2023 -
Lexus aims to reach ‘new modern family’ with TX crossover rollout
The Toyota-owned luxury automaker enlisted a trio of agency partners to craft ads targeted at a diverse range of consumers.
By Peter Adams • Sept. 28, 2023 -
Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy
The 172-year-old brand wants to develop a more meaningful connection with Gen Z, which came of age during the characters’ TV heyday.
By Peter Adams • Sept. 26, 2023 -
ISpot.tv earns first-ever MRC accreditation as measurement battle heats up
The Media Rating Council recognized the TV measurement company’s ad occurrence data in what could be a move towards broader accreditation.
By Chris Kelly • Sept. 26, 2023 -
Paramount, CBS launch sports creator studio ahead of Super Bowl LVIII
The CBS Sports Creator Studio connects brands with sports influencers and creators for a range of content strategies.
By Aaron Baar • Sept. 25, 2023 -
Comscore, iSpot, VideoAmp picked for JIC’s next measurement move
The group says there’s still work to be done but billed the step as a milestone in bringing transparency and more competition to cross-platform measurement.
By Chris Kelly • Sept. 20, 2023 -
Ikea streamlines global brand marketing under IPG’s McCann
The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.
By Peter Adams • Sept. 18, 2023 -
Magna: Digital continues to lead ad spend growth
The latest ad spend forecast reinforces how digital media and traditional media are headed in two different directions.
By Aaron Baar • Sept. 18, 2023 -
Peet’s Coffee brews large integrated campaign with Mischief
By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.
By Sara Karlovitch • Sept. 18, 2023 -
Toyota unifies multicultural, mainstream messaging in multi-agency campaign
The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.
By Peter Adams • Sept. 12, 2023 -
Digital media forecast to lead US ad industry growth in 2023
The ad industry is expected to grow 5% this year to $360 billion led by a 64% lift within advertising on digital platforms, according to Madison and Wall.
By Aaron Baar • Sept. 11, 2023 -
McCann streamlines social, influencer services under new content studio
McCann Content Studio will integrate ITB and McCann Live as the lines between social and creator strategies continue to blur.
By Peter Adams • Sept. 11, 2023