The complete Super Bowl 60 ad tracker for 2026

Unilever’s Liquid I.V. and Sazerac’s Svedka Vodka will make their big game debut while WeatherTech will return for its 14th appearance.

Updated Dec. 3, 2025

Wpromote acquires Giant Spoon, merging performance, creative proficiencies

By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space.

By Aaron Baar • Dec. 1, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Omnicom outlines new agency structure as IPG deal sharpens AI, data focus

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.

By Peter Adams • Dec. 1, 2025

Why your agency’s state of incorporation should be a core business decision

The legal secret to agency growth: DE, NV or WY? Maximize remote talent and VC client attraction.

Dec. 1, 2025

Inside Vaseline’s social-first, innovation-led marketing playbook

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said. 

By Chris Kelly • Nov. 25, 2025

3 ex-Cashmere execs seek to unlock culture’s enterprise value

Currency Advisory Group looks to operationalize culture as a strategic business function, not just a marketing layer. 

By Aaron Baar • Nov. 24, 2025

Omnicom-IPG deal closes as agencies chase scale to revive growth

The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing. 

By Peter Adams • Updated Nov. 26, 2025

Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive ways.

By Chris Kelly • Nov. 24, 2025

How Danone optimizes creator-driven ads as investment surges

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.

By Chris Kelly • Nov. 20, 2025

Chobani drives CTV ad outcomes via Albertsons, NBCU data collaboration

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.

By Chris Kelly • Nov. 18, 2025

PubMatic touts AI’s role in stronger-than-expected Q3 earnings

In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing campaigns.

By Aaron Baar • Nov. 17, 2025

Will Amazon’s AI-powered one-stop shop for advertising change the game?

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

By Chris Kelly • Nov. 17, 2025

Stagwell, Palantir ready broader rollout of AI-powered marketing platform

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand audiences for brand strategies.

By Aaron Baar • Nov. 10, 2025

Inside Amazon DSP’s growing bid to marketers — and threat to competitors

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business.

By Chris Kelly • Nov. 10, 2025

Why Coca-Cola keeps pushing the limits of generative AI despite backlash

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy and content.

By Chris Kelly • Nov. 5, 2025

IAB maps best practices for performance-driven CTV ads

Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend. 

By Aaron Baar • Nov. 3, 2025

WPP losses intensify as hopes turn to AI ‘golden age’ for marketing

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts. 

By Peter Adams • Nov. 3, 2025

Comcast loops in linear TV for cross-channel programmatic ad buys

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels. 

By Aaron Baar • Oct. 27, 2025

Inside the campaign to reposition pork for Gen Z, millennial consumers

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

By Peter Adams • Oct. 27, 2025

WPP’s new AI platform offers marketing without agencies for SMBs

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro. 

By Peter Adams • Oct. 24, 2025

Top takeaways from Advertising Week 2025 marketers need to know

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

By Chris Kelly , Peter Adams , Jessica Hammers , Sara Karlovitch • Oct. 23, 2025

Omnicom outlines biggest synergies with IPG as mega-deal nears close

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

By Peter Adams • Oct. 22, 2025

Industry players unite to accelerate programmatic’s AI-driven future

The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.

By Aaron Baar • Oct. 20, 2025

Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

By Chris Kelly • Oct. 16, 2025

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

By Jessica Hammers • Oct. 16, 2025