Agencies


  • Taco Bell drive-through
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    Courtesy of Yum Brands
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    How Yum’s AI factory supercharges marketing at Taco Bell and beyond

    Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused brands.

    By Sept. 16, 2025
  • Middle aged mentor helping employee with computer work
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    iStock / Getty Images Plus via Getty Images
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    Dentsu grows programmatic know-how with Index Exchange, Chalice AI

    The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

    By Aaron Baar • Sept. 15, 2025
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • A person eats Häagen-Dazs in a car
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    Courtesy of Häagen-Dazs
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    How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

    The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.

    By Sept. 11, 2025
  • A display of Birkenstock shoes on a shelf inside a DSW store.
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    Nate Delesline III/Marketing Dive
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    Why DSW teamed with Epsilon to bring footwear brands to retail media

    Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

    By Sept. 10, 2025
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    megaflopp via Getty Images
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    Q&A

    Inside the Empower-Ocean merger that formed a $1.5B indie media agency

    Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.

    By Sept. 8, 2025
  • A person on a smartphone walks by a Shake Shack restaurant
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    Joe Raedle via Getty Images
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    How Shake Shack removes friction between web traffic and app downloads

    As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and return on ad spend.

    By Sept. 8, 2025
  • A woman walks past an H&R Block office.
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    Drew Angerer via Getty Images
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    H&R Block doubles down on social marketing amid modernization push

    The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance.

    By Aug. 26, 2025
  • an overhead shot of an executive board reviewing data visualizations
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    NanoStockk via Getty Images
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    Circana acquires Nielsen MMM to grow measurement capabilities

    The move enables the data analytics company to address everything from media planning and targeting to optimization and post-campaign analysis.

    By Aaron Baar • Aug. 25, 2025
  • Macy's
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    Mario Tama via Getty Images
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    Macy’s partners with Amazon for retail ads ahead of holiday season

    The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

    By Aaron Baar • Aug. 25, 2025
  • An influencer in a brightly colored outfit stares at a smartphone while standing outside
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    pixdeluxe via Getty Images
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    Accenture Song acquires Superdigital as marketing shifts social-first

    The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.

    By Aug. 20, 2025
  • money,dinero
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    hirun via Getty Images
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    WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest

    Sister WPP agency Ogilvy is also being enlisted by the global payments firm to help “build, foster, and engage online communities.”

    By Aug. 19, 2025
  • Middle aged mentor helping employee with computer work
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    iStock / Getty Images Plus via Getty Images
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    How MLB is powering first-party data collaborations with Adobe

    The software company is expanding its Real-Time CDP Collaboration offering to help brands connect with other brands around data.

    By Updated Aug. 19, 2025
  • A person watches TV.
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    gorodenkoff via Getty Images
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    Streaming continues ad revenue gain on linear TV, study says

    Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

    By Aaron Baar • Aug. 18, 2025
  • IPG CEO Philippe Krakowsky
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    Olivier Anrigo via Getty Images
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    IPG partners with Aaru for AI-powered consumer simulations

    The deal will grow Acxiom’s identity resolution and audience management capabilities and bolster IPG’s Interact platform with more data-driven tools.

    By Aaron Baar • Aug. 11, 2025
  • Apparel is displayed inside a Dick's Sporting Goods store.
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    Justin Sullivan via Getty Images
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    Dick’s Sporting Goods grows bets on sports content with in-house studio

    Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.

    By Aug. 11, 2025
  • Exterior of a grocery store at night.
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    Jenn Goodman/Marketing Dive
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    How Kroger built a sonic ecosystem into its multichannel brand platform

    The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.

    By Aug. 5, 2025
  • A man is holding a remote control of a smart TV in his hand. In the background you can see the television screen with streaming entertainment apps for video on demand
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    Giuliano Benzin via Getty Images
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    Nielsen moves beyond impressions to outcomes with marketplace offering

    The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

    By Aaron Baar • Aug. 4, 2025
  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis elevates sports marketing services with Bespoke acquisition

    Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing more fragmented.

    By July 28, 2025
  • AI chat bot, Programmer using generative artificial intelligence for software development inside office.
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    Vanessa Nunes via Getty Images
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    IPG bets on agentic AI to streamline e-commerce optimization

    More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

    By Aaron Baar • July 28, 2025
  • Warner Bros Discovery executives at 2025 Upfront
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    Mike Coppola via Getty Images
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    VideoAmp builds momentum with Warner Bros. Discovery currency deal

    The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

    By July 24, 2025
  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis Groupe forecasts sunny H2 based on strong H1 new business gains

    The company reported it had more than a dozen wins of material new business in the first half. 

    By Aaron Baar • July 21, 2025
  • Volkswagen app on smartphone
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    Courtesy of Volkswagen
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    Volkswagen accelerates tech transformation with new digital AOR

    CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.

    By July 21, 2025
  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

    The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

    By July 16, 2025
  • A family sits together watching TV.
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    Mediaphotos via Getty Images
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    Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

    The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

    By July 14, 2025
  • WPP CEO Cindy Rose
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    Courtesy of WPP
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    WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

    Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.

    By July 10, 2025