• Business executive breaks pencil after error.
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    Keurig Dr Pepper defends agency payment terms decried as ‘corporate bullying’

    At issue is the beverage giant’s 360-day proviso, meaning whoever it chooses as a partner would go nearly a year without full compensation.

    By Dec. 5, 2022
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    Kar Tr via Getty Images

    An industry in motion: the greatest forces shaping marketing in 2022

    After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

    By Dec. 1, 2022
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    Courtesy of AMG

    Advertisers flock to new awards show honoring African-American talent

    Procter & Gamble, PepsiCo and Ford were among the major sponsors of TheGrio Awards, a brainchild of media mogul Byron Allen.  

    By Aaron Baar • Nov. 28, 2022
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    Sakorn Sukkasemsakorn via Getty Images

    IPG Mediabrands boosts data around carbon footprint of digital ads

    A new partnership with Scope3 reflects the need for supply chain emissions data as the advertising industry looks to reduce its carbon footprint.

    By Aaron Baar • Nov. 21, 2022
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    Getty Images via Getty Images

    GroupM founds decarbonization coalition in latest sustainability play

    The initiative brings together nearly 20 leading advertisers that represent a collective $10 billion in advertising spend.

    By Aaron Baar • Nov. 14, 2022
  • A youthful and fun Caucasian couple in their 50's enjoy the recreational sport of Pickleball on a warm day in the Pacific Northwest.
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    RyanJLane via Getty Images

    Horizon Media weds sports and experience expertise under new practice

    HS&E, which merges several shops under the media agency, will also have a metaverse focus as it tries to be at the “forefront of monetizing Web3.”

    By Nov. 14, 2022
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    Deep Dive

    As retailers sell more ads, marketers’ frustrations and fears grow

    Old tensions with CPGs resurface amid whispers that retail media is unprofitable and increasingly a cost of doing business with merchants.

    By Nov. 8, 2022
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    AndreyPopov via Getty Images

    As nearly half of US marketers cut spending, how is the rest of the world faring?

    A new Advertiser Perceptions report reveals an uneven picture in Europe, where channels like CTV face fresh challenges amid a downturn.

    By Nov. 7, 2022
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    RainStar via Getty Images

    Paramount reorganizes ad sales structure amid declines

    The company is looking to streamline its interactions with agencies by offering a single point of access to its advertising solutions. 

    By Aaron Baar • Nov. 7, 2022
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    Musk takeover leads Mediabrands to recommend pause on Twitter ads

    The Tesla entrepreneur’s first few days as owner have already brought controversy around brand safety and a flurry of executive exits.

    By Nov. 2, 2022
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    Marco_Piunti via Getty Images

    Havas Media Group taps TV and gaming data with Samba TV tie-up

    HMG North America will have access to Samba TV data sourced from over 24 television manufacturers and millions of opted-in televisions.

    By Aaron Baar • Oct. 31, 2022
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    Agencies to accelerate Web3 investments as clients pursue latest ‘shiny object’

    Along with bigger bets on the metaverse, Forrester foresees a further “changing of the guard” at the top level for agencies next year. 

    By Oct. 31, 2022
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    Poike via Getty Images

    IPG says ‘majority’ of clients are making contingency plans for a downturn

    The ad holding group still raised its full-year organic growth guidance, joining Publicis and Omnicom in bucking macroeconomic trends.

    By Oct. 24, 2022
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    Courtesy of Mustang Ice White Appearance Package

    Ford consolidates creative at Wieden + Kennedy to drive efficiencies

    The push to streamline the automaker’s global creative business comes as auto ad spending overall is a bright spot amid a broader slowdown.

    By Aaron Baar • Oct. 24, 2022
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    Leveling up success: Inside Best Buy’s efforts to reform a long-standing campaign

    At Advertising Week, executives discussed how taking a more inclusive approach to an annual esports program resulted in higher completion and viewing rates. 

    By Oct. 20, 2022
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    deberarr via Getty Images

    What to expect at Advertising Week: More meeting space and metaverse buzz aplenty

    Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy.

    By Oct. 17, 2022
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    Farknot_Architect via Getty Images

    Social media makes progress in brand, consumer safety

    Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report. 

    By Aaron Baar • Oct. 17, 2022
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    David McNew via Getty Images

    Group pressing for greener advertising appoints US lead amid expansion

    Agency vet John Osborn is tasked with spurring adoption of Ad Net Zero’s action plan while tailoring strategies to a region that makes up 40% of global spending.

    By Oct. 10, 2022
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    WPP acquires Passport to boost integrated programs for brands

    The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics.

    By Aaron Baar • Oct. 10, 2022
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    BlackSalmon via Getty Images

    Razorfish launches three-pronged Web3 play

    The Publicis-owned media company is the latest to join the metaverse conversation, boasting virtual influencer tools and 24/7 moderation.

    By Aaron Baar • Oct. 3, 2022
  • A low-angle shot of the Salesforce logo as seen on the Salesforce Tower in San Francisco, California.
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    Stephen Lam via Getty Images

    IPG strengthens Salesforce know-how with RafterOne acquisition

    The cloud-based technology provider has become a “priority platform” for clients investing in the digital economy, IPG’s CEO said.

    By Oct. 3, 2022
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    Diamond Dogs via Getty Images

    How Gen Z breaks marketing’s cultural mold

    In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction. 

    By Aaron Baar • Oct. 3, 2022
  • Three people sitting on a couch watching a soccer game on TV.
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    EvgeniyShkolenko via Getty Images

    FuboTV reports success for advertisers using Unified ID 2.0

    The sports-first CTV platform saw a 61.5% increase in spend and 25% increase in ad impressions as brands continue to seek effective cookie alternatives.

    By Oct. 3, 2022
  • A large balloon of cartoon character SpongeBob SquarePants floats over people on a street
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    Yana Paskova / Stringer via Getty Images

    As gaming attracts mixed-age audiences, advertising gets complicated

    A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

    By Aaron Baar • Sept. 26, 2022
  • A close-up of mid-sections of people sitting in a row with cellphones in their hands.
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    monkeybusinessimages via Getty Images

    Omnicom launches online retail practice as clients seek full-funnel view

    Transact offers a variety of services, including retail media and analytics tools, and leverages partnerships with Amazon, Instacart, Kroger and Walmart.

    By Aaron Baar • Sept. 26, 2022