Publicis installs leadership atop Marcel as agentic drives growth plans

The group wants to build out the internal AI tool’s capabilities in areas including creator marketing, sports and culture. 

By Peter Adams • Oct. 26, 2026

Pinterest strengthens bid to media buyers with programmatic solution

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.

By Jessica Hammers • Oct. 26, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Omnicom-IPG deal ‘substantially completed’ as group wins Coke’s NA media

The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.

By Peter Adams • Oct. 23, 2026

Inside Coca-Cola’s marketing transformation amid agency roster shake-up

The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

By Chris Kelly • Oct. 23, 2026

Publicis agrees to preserve LiveRamp’s neutrality. Will it matter?

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors are already pulling back. 

By Peter Adams • Oct. 20, 2026

How marketers can optimize their media mix as confidence takes a turn

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

By Aaron Baar • Oct. 19, 2026

Billion Dollar Boy Group bets B2B is creator marketing’s next big wave

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global revenue next year. 

By Peter Adams • Oct. 19, 2026

Applebee’s CMO on differentiating marketing in a value-obsessed industry

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.

By Chris Kelly • Oct. 14, 2026

Publicis calls AI marketing opportunity a ‘2-speed boat’ as agentic booms

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business without a pitch.

By Peter Adams • Oct. 13, 2026

How Lowe’s is building — and measuring — a full-funnel media network

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around incrementality and AI optimization.

By Chris Kelly • Oct. 13, 2026

Vizio ramps up creator-led programming in bid for CTV ad dollars

The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.

By Jessica Hammers • Oct. 12, 2026

How Liquid Death is building an AI-native marketing organization

Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the tech to move faster than competitors.

By Chris Kelly • Oct. 7, 2026

Top marketing conferences to attend in 2027

A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.

By Jessica Hammers • Updated Oct. 16, 2026

How marketers can fuel social, discoverability with experiences

At Advertising Week, VaynerX’s Gary Vaynerchuk and marketers from Target and JPMorgan Chase discussed balancing content and activations.

By Chris Kelly • Oct. 6, 2026

How Thorne built a brand platform ahead of $3.8B P&G deal — and what’s next

Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a communication style.

By Chris Kelly • Sept. 29, 2026

CMOs must rethink entry-level talent as AI alters marketing needs: Gartner

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.

By Peter Adams • Sept. 29, 2026

How Amazon is streamlining ad buys across multiple formats with AI

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

By Chris Kelly • Sept. 29, 2026

DoorDash doubles down on WPP, naming agency global media partner

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

By Peter Adams • Sept. 28, 2026

Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance

Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.

By Peter Adams • Sept. 28, 2026

Accenture Song signals US media ambitions with exec appointment

Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.

By Jessica Hammers • Sept. 21, 2026

Subway skewers modern dining landscape with Will Arnett-led creative

Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.

By Peter Adams • Sept. 21, 2026

How the New York Jets extends OOH marketing for better storytelling

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.  

By Aaron Baar • Sept. 14, 2026

PepsiCo hands global media to Publicis amid transformation at CPG giant

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

By Peter Adams • Sept. 3, 2026

How marketers can navigate machine bias as AI takes over media

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

By Aaron Baar • Sept. 3, 2026

How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.

By Chris Kelly • Aug. 31, 2026