Agencies


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    Permission granted by Snap

    Snap taps Wieden + Kennedy vet as chief creative officer

    Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.  

    By May 16, 2022
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    Courtesy of Target

    Target to award $25M in paid media to diverse brands

    While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000.

    By May 16, 2022
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    ViewApart via Getty Images
    Trendline

    The Marketing Dive Outlook on 2022

    Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

    By Marketing Dive staff
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    Retrieved from Piqsels.

    Publicis acquires Profitero to add analytics layer to commerce bets

    The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews.

    By May 9, 2022
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    Courtesy of Meta

    Metaverse goes mainstream, but most consumers still don't understand it

    Still, 90% of those surveyed by Wunderman Thompson Intelligence believe the concept will have a meaningful impact on advertising.

    By May 6, 2022
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    Courtesy of Adidas Originals

    WPP partners with Epic Games to boost metaverse offering

    A training program seeks to upskill agency talent on how to better create brand experiences in Fortnite and with Unreal Engine.

    By May 5, 2022
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    Courtesy of GroupM

    GroupM reorganizes agencies to create digital powerhouses

    Moves by WPP's media investment group come as clients seek agencies that can better integrate creative, media and data with global scope.

    By May 2, 2022
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    John Lamparski via Getty Images

    Accenture rebrands marketing services group to focus on unity

    Almost all of the 40-plus agencies the division has acquired will operate under the Accenture Song banner as services expand into areas like the metaverse.

    By May 2, 2022
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    Courtesy of Burger King

    Burger King taps new agencies after year of marketing tumult

    Among other appointments, independent shop OKRP replaces WPP's David as the burger chain's creative agency in a bid for greater cultural relevancy. 

    By April 29, 2022
  • Deep Dive // The dissolution of third-party cookies

    How prepared is the ad industry for a cookieless future?

    Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation.

    By April 26, 2022
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    Courtesy of WPP

    WPP's e-commerce service expands with supply chain and logistics

    WPP claims it is the only company in its sector that manages e-commerce from the first time a customer clicks on a website through ordering and delivery.

    By April 25, 2022
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    David McNew via Getty Images

    Omnicom expresses confidence in face of Ukraine war, inflation

    All of the agency's key business segments grew in the first quarter, including experiential, which was up 68% year-on-year.

    By April 25, 2022
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    Pekic via Getty Images

    Horizon Media, Nielsen eye multicultural consumers with new planning platform

    Called eMbrace, the solution aims to identify opportunities that might be downplayed or "washed out" in a typical general-market analysis.

    By April 18, 2022
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    Chip Somodevilla / Stringer via Getty Images

    Publicis reports strong Q1 on heels of major account wins

    Noting rising client demand for first-party data, digital media and commerce, the company says it can meet objectives despite uncertainty caused by the pandemic, inflation and the war in Ukraine.

    By April 18, 2022
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    Retrieved from Burger King on April 18, 2022

    Burger King ponders confusing times as plant-based push continues

    Created by David Madrid, the effort promotes plant-based chicken nuggets by highlighting daily paradoxes and comes amid the chain's creative review.

    By April 18, 2022
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    Kenny Holston via Getty Images

    As agencies exit Russia, questions arise over lasting consequences

    The reassessment of Russia's role in the ad ecosystem could call attention to how fraud and botnet schemes impact publishers and trickle down to agencies.

    By April 11, 2022
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    Ahlers, Marvin. Retrieved from Pixabay.

    Podcast advertising prospers but needs solutions to reach full potential

    To fully unlock the digital audio ad market, the podcast industry will need to streamline its tech infrastructure and fully embrace programmatic.

    By April 4, 2022
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    Courtesy of Roku

    80% of CMOs turn to agencies for TV strategies amid streaming shift

    While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.

    By April 4, 2022
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    Justin Sullivan via Getty Images

    Nielsen acquired for $16B amid ongoing measurement fallout

    Going private tees up major changes at a time when the firm's position as a leading measurement provider faces intense challenges.

    By April 4, 2022
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    Courtesy of PRNewswire

    Kroger opens ad inventory to third-party platforms in latest scale play

    GroupM is an early agency partner testing the capability focused on sponsored product listings, which are now used by over 2,000 brands.

    By March 28, 2022
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    Retrieved from Good-Loop on March 28, 2022

    Good-Loop ties purpose to ad views for a better internet

    Expanding in the U.S. could help broaden the company's mission to address the disconnect between brands wanting to be purposeful and intrusive ads.

    By Aaron Baar • March 28, 2022
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    Permission granted by Dunkin'

    Dunkin' CMO departs after 9 months

    While Rafael Acevedo's tenure was short, changes overseen by the executive — including naming Anomaly creative AOR — could carry a lasting impact.

    By March 28, 2022
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    Courtesy of Burger King

    Burger King serves up poop emoji ice cream to highlight clean ingredients

    From the agency that made waves — and upset stomachs — with the Moldy Whopper comes another controversial campaign around the QSR's removal of artificial ingredients.

    By March 23, 2022
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    Hannibal Hanschke / Stringer via Getty Images

    Ad industry's response to Russia: The story so far

    All six major ad holding groups have started winding down operations, while consumer brands are grappling with tough questions around ethics as they weigh similar options.

    By March 21, 2022
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    Courtesy of NBCUniversal

    Dentsu is NBCUnified's first agency partner as media giant continues data push

    The first-of-its-kind integration will allow for matches with NBCU IDs that comprise 150 million person-level IDs tied to 80 million households.

    By March 21, 2022
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    Daphne Howland/Marketing Dive

    Inside Macy's plan to scale its budding retail media business

    Enriching formats like landing pages is taking priority as the department store chain aims to launch a self-service marketplace in the second half of 2022.

    By March 21, 2022