Agencies

  • Two Heineken beer bottles are outside a six-pack carton.
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    Spencer Platt via Getty Images
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    Heineken focuses agency roster on fewer future-fit partners

    Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.

    By • May 11, 2026
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    Justin Sullivan via Getty Images
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    OpenAI solidifies ad platform ambitions with ChatGPT Ads Manager

    The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.

    By • May 11, 2026
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
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    Where Trade Desk sees advertising opportunity following bruising Q1

    The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.” 

    By • May 8, 2026
  • Fox Advertising out-of-home ad
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    Courtesy of Fox
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    Fox’s refreshed pitch to advertisers connects fandoms to outcomes

    CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

    By • May 5, 2026
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    Inside Opal’s attempt to reduce AI’s ‘alignment tax’ for marketers

    The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand results faster.

    By Aaron Baar • May 4, 2026
  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    Omnicom credits Q1 wins to core operations, reaffirms ongoing cost cuts

    The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire organization.

    By • May 4, 2026
  • Fossil on CTV via InMobi's Ad Experiences
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    Courtesy of InMobi
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    Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

    Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

    By • April 29, 2026
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    Getty Images
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    Snowflake helps unlock data collaborations with consent signals from OneTrust

    AI exacerbates challenges around data privacy because the only remedy for having unconsented data in AI models is rolling them back. 

    By • April 28, 2026
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    Courtesy of WPP
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    WPP says turnaround is making early progress, but there’s a long road ahead

    A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending.

    By • April 28, 2026
  • A group of executives at Tamara Group pose for a photo
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    Permission granted by VaynerX
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    VaynerX’s new agency wants to help brands master the attention economy

    The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.

    By • April 27, 2026
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    IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

    Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

    By • April 27, 2026
  • Diet Coke Devil Wears Prada 2 tie-up
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    Courtesy of Coca-Cola
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    Deep Dive

    How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

    Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

    By • April 27, 2026
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    Courtesy of Fluor
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    Adobe expands agency partnerships as part of agentic AI platform debut

    Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for joint clients.

    By • April 20, 2026
  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis addresses Trade Desk spat, calls Sora shutdown ‘symbolic’

    The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn’t rattled client spending. 

    By • April 14, 2026
  • A person eats Smashburger food
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    Courtesy of Smashburger
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    Smashburger hires newcomer agency Understory amid creative revamp

    The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.

    By • Updated April 13, 2026
  • A tiered office building with large glass windows, brightly lit from within at night; the top of the building reads "WPP" in blue lights.
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    Alamy
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    WPP names first chief transformation officer to drive Elevate28 plan

    Anne-Isabelle Choueiri joins from Estée Lauder Companies and will be tasked with designing the operations that underpin the firm’s strategic overhaul.

    By • April 13, 2026
  • The Microsoft logo is pictures on the technology company's headquarters in Redmond, Washington, on July 3, 2024.
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    Getty Images
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    Publicis leans on Microsoft in race to lead agentic AI for marketers

    The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business.

    By • April 9, 2026
  • Fever-Tree
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    Courtesy of Fever-Tree
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    Fever-Tree mixers celebrate mixology with first US creative platform

    The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.

    By • April 9, 2026
  • An Estee Lauder counter is seen on the floor of a department store in Brooklyn on February 05, 2025 in New York City.
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    Spencer Platt / Staff via Getty Images
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    Estée Lauder names WPP first global media partner to centralize media efforts

    The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.

    By • April 6, 2026
  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis sharpens sports marketing focus with 160over90 acquisition

    Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly valuable but fragmented market.

    By • April 2, 2026
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    Getty Images
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    How brands and agencies are operationalizing AI as the tech matures

    Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.

    By • March 31, 2026
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    PubMatic offers agentic platform access to indie agencies in new deal

    A partnership with the Untapped Growth media collective could offer a welcome boost for independents amid ongoing holdco consolidation.

    By • March 30, 2026
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    How brands and agencies are strategizing CTV investments in 2026

    Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

    By Aaron Baar • March 30, 2026
  • NFL players and Old Spice Guy in an ad
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    Retrieved from Old Spice on March 27, 2026
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    P&G’s Pritchard on how brands must navigate a new epoch in marketing

    The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

    By • March 27, 2026
  • An interactive Amazon ad on a Samsung TV
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    Courtesy of Samsung Ads
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    How CTV advertising prepped for next-gen reinvention at NewFronts

    Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

    By • March 25, 2026