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Courtesy of Coca-Cola
Why Coca-Cola keeps pushing the limits of generative AI despite backlash
An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy and content.
By Chris Kelly • Nov. 5, 2025 -
Courtesy of Roku
IAB maps best practices for performance-driven CTV ads
Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social capture spend.
By Aaron Baar • Nov. 3, 2025 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of WPP
WPP losses intensify as hopes turn to AI ‘golden age’ for marketing
In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts.
By Peter Adams • Nov. 3, 2025 -
Justin Sullivan via Getty Images
Comcast loops in linear TV for cross-channel programmatic ad buys
Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.
By Aaron Baar • Oct. 27, 2025 -
Permission granted by National Pork Board
Inside the campaign to reposition pork for Gen Z, millennial consumers
The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.
By Peter Adams • Oct. 27, 2025 -
Courtesy of WPP
WPP’s new AI platform offers marketing without agencies for SMBs
The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.
By Peter Adams • Oct. 24, 2025 -
Permission granted by Shutterstock for Advertising Week New York
Top takeaways from Advertising Week 2025 marketers need to know
Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.
By Chris Kelly , Peter Adams , Jessica Hammers , Sara Karlovitch • Oct. 23, 2025 -
Courtesy of Omnicom
Omnicom outlines biggest synergies with IPG as mega-deal nears close
The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.
By Peter Adams • Oct. 22, 2025 -
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Industry players unite to accelerate programmatic’s AI-driven future
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.
By Aaron Baar • Oct. 20, 2025 -
Justin Sullivan/Staff via Getty Images
Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room
Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.
By Chris Kelly • Oct. 16, 2025 -
Courtesy of DoorDash
How DoorDash Ads balances advertiser needs with the consumer experience
General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.
By Jessica Hammers • Oct. 16, 2025 -
Permission granted by Variety via Getty Images
How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI
CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.
By Chris Kelly • Oct. 15, 2025 -
Alamy
3 stats show Publicis’ AI-powered marketing strategy is paying off
AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.
By Peter Adams • Oct. 14, 2025 -
Permission granted by Shutterstock for Advertising Week New York
How Keurig Dr. Pepper embraces flywheel marketing to drive performance
During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.
By Chris Kelly • Oct. 9, 2025 -
Permission granted by Shutterstock for Advertising Week New York
In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’
PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.
By Peter Adams • Oct. 8, 2025 -
Courtesy of Domino's
Inside Domino’s first refresh in a decade — including its ‘cravemark’
With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.
By Chris Kelly • Oct. 8, 2025 -
Credit: Shutterstock for Advertising Week New York
Why brands should stand firm on their values despite the fear of backlash
Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.
By Jessica Hammers • Oct. 7, 2025 -
simarik via Getty Images
Huge expands AI creative capabilities with Both&Yes acquisition
Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.
By Aaron Baar • Oct. 6, 2025 -
Joe Raedle via Getty Images
Cracker Barrel sacks brand consultancy, shuffles leadership
The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.
By Julie Littman • Oct. 3, 2025 -
Retrieved from Qdoba on October 02, 2025
Q&AQdoba’s new CMO on turning the fast-casual chain into a national brand
As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly appointed CMO Jon Burke explains.
By Chris Kelly • Oct. 2, 2025 -
Alamy
Mastercard makes bigger grab for commerce media dollars with new network
In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft.
By Peter Adams • Oct. 1, 2025 -
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Top marketing conferences to attend in 2026
The Interactive Advertising Bureau has moved up NewFronts, which it bills as the world’s largest digital content marketplace, to earlier in the spring.
By Jessica Hammers • Updated Oct. 21, 2025 -
Courtesy of Horizon Global
Horizon Media, Havas form joint venture to woo global marketers
Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.
By Chris Kelly • Sept. 29, 2025 -
SolStock via Getty Images
Lower-funnel marketing accelerates amid flagging economy, IAB finds
With tariff fears growing, IAB revised its 2025 ad spend forecast down.
By Aaron Baar • Sept. 29, 2025 -
Getty Images
Omnicom, IPG agree to finalized FTC order with stricter ad rules
Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.
By Peter Adams • Sept. 29, 2025
