Agencies


  • an AI logo superimposed over an image of a man typing on a laptop
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    Getty Images
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    Industry players unite to accelerate programmatic’s AI-driven future

    The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.

    By Aaron Baar • Oct. 20, 2025
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room

    Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

    By Oct. 16, 2025
  • Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • DoorDash's "Too Much Winning Energy" campaign imagery
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    Courtesy of DoorDash
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    How DoorDash Ads balances advertiser needs with the consumer experience

    General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.

    By Oct. 16, 2025
  • Hello CEO Diana Haussling at Variety's Future of Brand Summit
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    Permission granted by Variety via Getty Images
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    How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

    CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.

    By Oct. 15, 2025
  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    3 stats show Publicis’ AI-powered marketing strategy is paying off

    AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.

    By Oct. 14, 2025
  • Executives from Keurig Dr Pepper, Disney, NFL and EDO on an Advertising Week New York panel
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    Permission granted by Shutterstock for Advertising Week New York
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    How Keurig Dr. Pepper embraces flywheel marketing to drive performance

    During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

    By Oct. 9, 2025
  • Executives from PepsiCo and VaynerMedia at AWNY
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    Permission granted by Shutterstock for Advertising Week New York
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    In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

    PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.

    By Oct. 8, 2025
  • Domino's rebranded assets
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    Courtesy of Domino's
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    Inside Domino’s first refresh in a decade — including its ‘cravemark’

    With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

    By Oct. 8, 2025
  • Several panelists discuss brand values on stage during a session at Advertising Week NY.
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    Credit: Shutterstock for Advertising Week New York

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    Why brands should stand firm on their values despite the fear of backlash

    Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

    By Oct. 7, 2025
  • Two business people signing a contract
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    simarik via Getty Images
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    Huge expands AI creative capabilities with Both&Yes acquisition

    Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

    By Aaron Baar • Oct. 6, 2025
  • A Cracker Barrel sign hangs on the outside of a restaurant.
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    Joe Raedle via Getty Images
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    Cracker Barrel sacks brand consultancy, shuffles leadership

    The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.

    By Julie Littman • Oct. 3, 2025
  • A Qdoba storefront
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    Retrieved from Qdoba on October 02, 2025
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    Q&A

    Qdoba’s new CMO on turning the fast-casual chain into a national brand

    As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly appointed CMO Jon Burke explains.

    By Oct. 2, 2025
  • A hand holding an iPhone showing the Apple Pay setup screen. The interface displays a Mastercard graphic with instructions for adding a card, and the phone is partially in its packaging against a warm yellow background.
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    Alamy
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    Mastercard makes bigger grab for commerce media dollars with new network

    In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft. 

    By Oct. 1, 2025
  • A group of business executives networking at a conference.
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    Getty Images
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    Top marketing conferences to attend in 2026

    The Interactive Advertising Bureau has moved up NewFronts, which it bills as the world’s largest digital content marketplace, to earlier in the spring.

    By Updated 22 hours ago
  • Horizon Global logo
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    Courtesy of Horizon Global
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    Horizon Media, Havas form joint venture to woo global marketers

    Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.

    By Sept. 29, 2025
  • Rear view wide shot of a woman sitting working at a computer in an office in Newcastle Upon Tyne, North East England. She has her hands behind her head as she stretches, looking at the screen.
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    SolStock via Getty Images
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    Lower-funnel marketing accelerates amid flagging economy, IAB finds

    With tariff fears growing, IAB revised its 2025 ad spend forecast down. 

    By Aaron Baar • Sept. 29, 2025
  • One of the entrances to the Federal Trade Commission Building in Washington, DC, that serves as the headquarters of the Federal Trade Commission (FTC).
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    Getty Images
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    Omnicom, IPG agree to finalized FTC order with stricter ad rules

    Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.

    By Sept. 29, 2025
  • Oreo out-of-home ad
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    Courtesy of VML
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    Oreo transforms crosswalks into cookies to spur impulse purchases

    The Mondelez brand and agency VML decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers.

    By Sept. 24, 2025
  • Kellanova portfolio
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    Courtesy of Kellanova
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    How Kellanova uses AI to predict creative performance and drive KPIs

    The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.

    By Sept. 24, 2025
  • Tom Holland in a Lego ad
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    Courtesy of Lego
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    Column

    Campaign Trail: Lego transforms Tom Holland to celebrate creativity

    The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

    By Sept. 19, 2025
  • an influencer doing a make up tutorial on camera
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    Getty Images
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    YouTube simplifies brand, creator partnerships with new solutions

    A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.

    By Aaron Baar • Sept. 18, 2025
  • Rendering of IKEA experience inside Best Buy store
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    Courtesy of Best Buy
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    Best Buy builds retail media chops with in-store takeovers, sports deals

    The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

    By Sept. 18, 2025
  • Taco Bell drive-through
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    Courtesy of Yum Brands
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    How Yum’s AI factory supercharges marketing at Taco Bell and beyond

    Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.

    By Sept. 16, 2025
  • Middle aged mentor helping employee with computer work
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    Getty Images
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    Dentsu grows programmatic know-how with Index Exchange, Chalice AI

    The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

    By Aaron Baar • Sept. 15, 2025
  • A person eats Häagen-Dazs in a car
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    Courtesy of Häagen-Dazs
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    How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

    The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.

    By Sept. 11, 2025