Agencies
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Industry players unite to accelerate programmatic’s AI-driven future
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s early days.
By Aaron Baar • Oct. 20, 2025 -
Inside Snap’s efforts to scale custom audiences with Epsilon’s clean room
Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.
By Chris Kelly • Oct. 16, 2025 -
Explore the Trendline➔
Getty ImagesTrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
How DoorDash Ads balances advertiser needs with the consumer experience
General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.
By Jessica Hammers • Oct. 16, 2025 -
How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI
CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.
By Chris Kelly • Oct. 15, 2025 -
3 stats show Publicis’ AI-powered marketing strategy is paying off
AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun said when discussing Q3 results.
By Peter Adams • Oct. 14, 2025 -
How Keurig Dr. Pepper embraces flywheel marketing to drive performance
During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.
By Chris Kelly • Oct. 9, 2025 -
In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’
PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.
By Peter Adams • Oct. 8, 2025 -
Inside Domino’s first refresh in a decade — including its ‘cravemark’
With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.
By Chris Kelly • Oct. 8, 2025 -
Why brands should stand firm on their values despite the fear of backlash
Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.
By Jessica Hammers • Oct. 7, 2025 -
Huge expands AI creative capabilities with Both&Yes acquisition
Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.
By Aaron Baar • Oct. 6, 2025 -
Cracker Barrel sacks brand consultancy, shuffles leadership
The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led to a strategy reversal.
By Julie Littman • Oct. 3, 2025 -
Retrieved from Qdoba on October 02, 2025Q&A
Qdoba’s new CMO on turning the fast-casual chain into a national brand
As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly appointed CMO Jon Burke explains.
By Chris Kelly • Oct. 2, 2025 -
Mastercard makes bigger grab for commerce media dollars with new network
In its bid for advertisers’ dollars, the payments giant draws on existing technology and partnerships with firms like WPP, Citi and Microsoft.
By Peter Adams • Oct. 1, 2025 -
Top marketing conferences to attend in 2026
The Interactive Advertising Bureau has moved up NewFronts, which it bills as the world’s largest digital content marketplace, to earlier in the spring.
By Jessica Hammers • Updated 22 hours ago -
Horizon Media, Havas form joint venture to woo global marketers
Horizon Global will focus on U.S.-centric global clients and bring together Horizon’s Blu and Havas’ Converged.AI platforms.
By Chris Kelly • Sept. 29, 2025 -
Lower-funnel marketing accelerates amid flagging economy, IAB finds
With tariff fears growing, IAB revised its 2025 ad spend forecast down.
By Aaron Baar • Sept. 29, 2025 -
Omnicom, IPG agree to finalized FTC order with stricter ad rules
Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.
By Peter Adams • Sept. 29, 2025 -
Oreo transforms crosswalks into cookies to spur impulse purchases
The Mondelez brand and agency VML decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers.
By Peter Adams • Sept. 24, 2025 -
How Kellanova uses AI to predict creative performance and drive KPIs
The CPG marketer, in partnership with data firm Vidmob, found that predictive impact scoring can boost creative performance and media ROI.
By Chris Kelly • Sept. 24, 2025 -
Column
Campaign Trail: Lego transforms Tom Holland to celebrate creativity
The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.
By Chris Kelly • Sept. 19, 2025 -
YouTube simplifies brand, creator partnerships with new solutions
A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.
By Aaron Baar • Sept. 18, 2025 -
Best Buy builds retail media chops with in-store takeovers, sports deals
The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.
By Jessica Hammers • Sept. 18, 2025 -
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.
By Chris Kelly • Sept. 16, 2025 -
Dentsu grows programmatic know-how with Index Exchange, Chalice AI
The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.
By Aaron Baar • Sept. 15, 2025 -
How Häagen-Dazs evolved its Super Bowl campaign into a brand platform
The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.
By Chris Kelly • Sept. 11, 2025