How Thorne’s brand platform led to a $3.8B P&G deal — and what’s next

Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a communication style.

By Chris Kelly • Sept. 29, 2026

CMOs must rethink entry-level talent as AI alters marketing needs: Gartner

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.

By Peter Adams • Sept. 29, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

How Amazon is streamlining ad buys across multiple formats with AI

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

By Chris Kelly • Sept. 29, 2026

DoorDash doubles down on WPP, naming agency global media partner

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

By Peter Adams • Sept. 28, 2026

Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance

Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.

By Peter Adams • Sept. 28, 2026

Accenture Song signals US media ambitions with exec appointment

Melissa Fein, who previously served as the firm’s media lead in Australia and New Zealand, is tasked with helping scale its operations in the U.S.

By Jessica Hammers • Sept. 21, 2026

Subway skewers modern dining landscape with Will Arnett-led creative

Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.

By Peter Adams • Sept. 21, 2026

How the New York Jets extends OOH marketing for better storytelling

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.  

By Aaron Baar • Sept. 14, 2026

PepsiCo hands global media to Publicis amid transformation at CPG giant

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

By Peter Adams • Sept. 3, 2026

How marketers can navigate machine bias as AI takes over media

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

By Aaron Baar • Sept. 3, 2026

How Domino’s is taking on the Big Mac, Whopper and other fast-food icons

CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.

By Chris Kelly • Aug. 31, 2026

AI doesn’t reward scale. That changes everything for multicultural agencies.

For agencies that have always had to do more with less, the level playing field is finally here, according to IW Group’s Nita Song.

By Nita Song • Aug. 27, 2026

Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more measurable for clients.

By Peter Adams • Aug. 24, 2026

Saying ‘I don’t know’ is the best pitch you have right now

Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. 

By Amy Crowther, CEO, Incubeta • Aug. 24, 2026

Why StarKist chose to consolidate its marketing at one agency

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.

By Aaron Baar • Aug. 17, 2026

How brands can navigate the Paramount-WBD merger chaos

The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia's Kaitlyn McInnis.

By Kaitlyn McInnis • Aug. 13, 2026

WPP’s streamlined strategy secures new business as revenue declines narrow

While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.

By Peter Adams • Aug. 10, 2026

Popeyes spices up agency roster to deliver better brand consistency

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

By Peter Adams • July 28, 2026

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

By Aaron Baar • July 27, 2026

Purely Elizabeth lampoons protein-maxxing for major product launch

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop media AOR in April.

By Peter Adams • July 20, 2026

Publicis addresses LiveRamp deal, lagging Sapient arm as it raises outlook

Clients are viewing the $2.2 billion acquisition, which has raised questions around LiveRamp’s neutrality, as a “non-event,” executives said.

By Peter Adams • July 16, 2026

Skechers shifts big chunk of global media biz to Horizon Global

The international market has become the “primary growth engine” for the brand, which wants to build out its omnichannel capabilities.

By Peter Adams • Updated July 17, 2026

M+C Saatchi NA launches entertainment arm as branded content booms

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

By Peter Adams • July 13, 2026

The best brand campaigns of H1 2026 sold honesty. Are consumers buying?

As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.

By Chris Kelly • July 7, 2026

How fandoms are different and why Havas is doubling down on them

Creating and tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.

By Aaron Baar • July 6, 2026