Amazon enables communication between ads platform and AI agents

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns. 

By Aaron Baar • Feb. 9, 2026

Publicis wants to be an AI marketing MVP. Now comes the hard part.

Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable value in most cases.

By Peter Adams • Feb. 3, 2026

IAB seeks to standardize interoperable media measurement

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.

By Aaron Baar • Feb. 2, 2026

Unpacking the marketing industry trends forecast for 2026

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

By Marketing Dive staff • Jan. 29, 2026

WPP rolls production capabilities into new WPP Production unit

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential.

By Aaron Baar • Jan. 26, 2026

How brands can assert control as AI rewrites advertising’s playbook

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

By Chris Kelly • Jan. 20, 2026

9 marketing predictions for 2026 as AI fuels polarity

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 13, 2026

Disney unveils TikTok-like vertical video, AI video generation tool

The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.

By Aaron Baar • Jan. 12, 2026

Mondelēz plans US creative review following new marketing exec hire

The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.

By Peter Adams • Jan. 7, 2026

PubMatic debuts agentic platform to address programmatic’s AI headaches

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level strategy. 

By Peter Adams • Jan. 5, 2026

Nielsen, Roku deepen data-sharing pact to enhance streaming measurement

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains access to streaming TV ratings.

By Peter Adams • Dec. 23, 2025

Horizon introduces open ad tech partnership network

Tropical Smoothie Cafe and Orkin have already begun using the platform, which features partners including ID5, Kargo, The Trade Desk and others.

By Aaron Baar • Dec. 22, 2025

How NBCU’s new tools boost ads as live TV events take center stage

Ahead of CES, the media giant announced a slew of new tools for advertisers, including AI-powered contextual targeting that scans live content.

By Chris Kelly • Dec. 17, 2025

Magnum Ice Cream Company names Publicis media AOR, with AI in focus

The standalone business, freshly spun off from Unilever, plans to leverage the agency to anticipate rising consumer trends and cultural moments. 

By Peter Adams • Dec. 17, 2025

WPP Media enriches influencer offering with YouTube creator data deal

The Goat Agency, which WPP acquired in 2023, is among the first partners to directly integrate a new API for creator matchmaking and campaign delivery.

By Peter Adams • Dec. 15, 2025

How the best marketing campaigns of 2025 navigated uncertain times

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

By Chris Kelly , Jessica Hammers , Peter Adams , Sara Karlovitch • Dec. 9, 2025

Advertising growth resilient in face of tariff, AI disruption: report

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and gaming attract investment.

By Peter Adams • Dec. 8, 2025

The complete Super Bowl 60 ad tracker for 2026

The details on every Super Bowl spot, from Anthropic’s shot at OpenAI to Dunkin’s brand-focused rewrite of “Good Will Hunting.”

Updated Dec. 3, 2025

Wpromote acquires Giant Spoon, merging performance, creative proficiencies

By combining skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the agency space.

By Aaron Baar • Dec. 1, 2025

Omnicom outlines new agency structure as IPG deal sharpens AI, data focus

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, FCB and DDB.

By Peter Adams • Dec. 1, 2025

Why your agency’s state of incorporation should be a core business decision

The legal secret to agency growth: DE, NV or WY? Maximize remote talent and VC client attraction.

Dec. 1, 2025

Inside Vaseline’s social-first, innovation-led marketing playbook

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said. 

By Chris Kelly • Nov. 25, 2025

3 ex-Cashmere execs seek to unlock culture’s enterprise value

Currency Advisory Group looks to operationalize culture as a strategic business function, not just a marketing layer. 

By Aaron Baar • Nov. 24, 2025

Omnicom-IPG deal closes as agencies chase scale to revive growth

The combined companies form the world’s largest agency as size becomes a key advantage in the race to win in areas like data-driven marketing. 

By Peter Adams • Nov. 24, 2025

Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive ways.

By Chris Kelly • Nov. 24, 2025