Mobile: Page 3


  • Gopuff ad
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    Courtesy of Gopuff
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    Gopuff strategizes ‘next chapter’ with largest-ever national campaign

    “Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”

    By April 29, 2024
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Why Meta’s costly AI vision looks more compelling than the metaverse

    Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.

    By April 25, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
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    TikTok
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    Column

    Sociable: What comes next for TikTok following approval of US sell-off bill?

    TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.

    By Andrew Hutchinson • April 24, 2024
  • Walmart+ Mother's Day campaign
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    Courtesy of Walmart
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    Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day

    Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.

    By April 22, 2024
  • Amazon introduces ad-supported shoppable channel to Prime Video, Freevee
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    Courtesy of Amazon
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    Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

    The channel leverages Amazon’s “shop the show” technology to enable viewers to easily purchase content seen on their TV screen via a mobile device.

    By Aaron Baar • April 18, 2024
  • The motherboard of a cellphone next to a Heineken cap.
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    Courtesy of Heineken
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    Heineken throws back to early 2000s with ‘The Boring Phone’

    Created with LePub, the campaign includes an app which turns any phone into a “dumb phone” with no internet access that will be made available in June.

    By April 18, 2024
  • Grant Hill and Anthony Edwards in Sprite's new Obey Your Thirst campaign
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    Courtesy of The Coca-Cola Company
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    Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z

    The Coca-Cola brand dropped a new spot that features its iconic slogan and Sha’Carri Richardson, its first woman athlete partner.

    By Updated May 8, 2024
  • Applebee's and Team Whistle collaborate on an episode of "Undercover Athlete"
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    Courtesy of Team Whistle
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    Applebee’s taps NFL star as undercover server to promote new burger

    To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.

    By April 11, 2024
  • Eva Longoria for L'Oreal Paris
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    Courtesy of L’Oréal Paris
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    L’Oréal Paris celebrates setbacks with celebrity resumes on LinkedIn

    Eva Longoria, Helen Mirren, Jane Fonda and others created “Worth It Resumes” that highlight both their setbacks and greatest achievements.

    By April 11, 2024
  • "The Oreo Menu" promotion from Oreo.
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    Courtesy of Mondelez International
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    Oreo reimagines ubiquitous internet menu icon to dole out discounts

    A commerce activation exclusively with Kroger offers deals to those who reimagine what is often dubbed the “hamburger menu” as “The Oreo Menu.” 

    By Aaron Baar • April 11, 2024
  • Jimmy Darts and a friend.
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    Jamie McCarthy via Getty Images
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    Choice Hotels targets millennial and Gen Z travelers with first TikTok marketing campaign

    The campaign, featuring influencer Jimmy Darts, aims to expand brand awareness for Choice’s Comfort and Cambria properties.

    By Noelle Mateer • April 11, 2024
  • Christian Dior virtual try on
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    Courtesy of Teads
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    How Christian Dior made virtual try-ons a luxury experience

    A virtual activation made with Perfect Corp. and Teads led to a 17% rise in consumers who recognize Christian Dior as a premium brand. 

    By Aaron Baar • April 10, 2024
  • Miracle-Gro and Martha Stewart partner to simplify gardening.
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    Courtesy of ScottsMiracle-Gro
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    Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

    “Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

    By April 8, 2024
  • Snapchat app download
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    Scott Olson/Getty Images via Getty Images
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    Snap expands perks for ‘leaned in’ agency partners with new program

    VaynerMedia, Horizon Media and Gale were among the shops that piloted the features, while Snap is seeking large global agencies to sign on.

    By April 8, 2024
  • Coca-Cola Marvel collaboration
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    Courtesy of The Coca-Cola Company
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    Coca-Cola heads to Marvel universe for new spot, packaging campaign

    Scannable Coca-Cola and Coca-Cola Zero Sugar packaging will feature more than 30 Marvel characters who come to life via augmented reality.

    By April 8, 2024
  • Chipotle Burrito Vault game for 2024 National Burrito Day
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    Courtesy of Chipotle
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    Chipotle dishes out $1M in free burritos with Burrito Vault mobile game

    Timed to National Burrito Day, the interactive web game tasked consumers to correctly guess two exact order combinations to score a promotional code.

    By Aaron Baar • April 4, 2024
  • Kraft's “It's not art. It's Kraft.” creative platform tied to the launch of master brand Kraft Sauces.
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    Courtesy of Kraft Heinz
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    Kraft cooks up brand refresh, creative platform for unified sauce line

    Handled by Wieden+Kennedy, the creative platform debuts on Instagram, TikTok and YouTube with content poking fun at “serious chef culture.”

    By April 3, 2024
  • Outside window of a West Elm store.
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    Daphne Howland/Marketing Dive
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    West Elm launches mobile app

    The app allows users to filter by need, and comes amid declining revenues for the home retailer.

    By Tatiana Walk-Morris • April 2, 2024
  • A still image from one of Frito-Lay and Hasbro's "Game of Snacks" TVCs.
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    Courtesy of Frito-Lay North America
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    Frito-Lay teams with Hasbro to bring classic games to life

    A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.

    By April 2, 2024
  • TikTok ad campaign
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    Retrieved from TikTok on April 01, 2024
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    Sociable: TikTok launches new ad campaign to oppose sell-off bill

    The ByteDance-owned platform continues to leverage its reach in an attempt to alleviate concerns regarding its influence. 

    By Andrew Hutchinson • March 31, 2024
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snap teams with IAS for AI-driven brand safety solution

    The solution will offer advertisers transparency into the percentage of suitable content their ads appear against and will arrive in the coming months.

    By Aaron Baar • March 28, 2024
  • Instacart grocery delivery
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    Courtesy of Instacart
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    Instacart powers third-party integrations with developer platform

    Launch partners WeightWatchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites. 

    By March 27, 2024
  • Person looking at Lyft app on mobile sees an ad for "Wonka"
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    Courtesy of Lyft
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    Lyft deepens ad-targeting, measurement bench as in-app video launches

    Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.

    By March 22, 2024
  • Individuals hold signs in support of TikTok outside the U.S. Capitol Building on March 13, 2024 in Washington, DC.
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    Anna Moneymaker / Staff via Getty Images
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    Deep Dive

    Why the latest TikTok ban attempt is different — and what it means for marketers

    A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

    By March 21, 2024
  • A generative AI asset made by creator agency Billion Dollar Boy's in-house design team.
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    Courtesy of Billion Dollar Boy
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    Marketers bullish on generative AI’s potential to boost the creator economy

    Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy. 

    By Aaron Baar • March 21, 2024