Mobile: Page 4


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    Retrieved from Jalaiah Harmon via TikTok on September 09, 2021

    Lulus airs original song designed to spur TikTok dance challenge

    The campaign looks to empower online trendsetters and give proper credit to creators who are changing the social media landscape.

    By Sept. 9, 2021
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    Courtesy of Northrop Grumman

    Northrop Grumman opens AR space portal for satellite tech experience

    A new microsite by the aerospace giant shows mobile users an immersive view of how dying satellites can be repaired and refueled while still orbiting Earth.

    By Robert Williams • Sept. 9, 2021
  • Trendline

    Influencer Marketing

    Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

    By Marketing Dive staff
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    Courtesy of Burger King

    Burger King introduces Keep It Real Meals after banning 120 artificial ingredients

    Mirroring McDonald's, the chain tapped celebrities to share their custom orders, but asked them to use their real names instead of stage personas.

    By Sept. 9, 2021
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    Courtesy of Walmart corporate blog

    Walmart teams with Meredith to help drive grocery push

    The cross-platform partnership features AI-powered meal planning, shoppable recipes, visual search, chatbots and more to help people plan and make meals.

    By Catherine Douglas Moran • Sept. 8, 2021
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    Courtesy of Facebook

    Facebook deepens its gaming bet with new Fantasy Games

    Letting users predict what will happen in sports, TV shows and pop culture could drive repeat visits while pitting Facebook against stalwarts like DraftKings and FanDuel.

    By Sept. 2, 2021
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    Courtesy of Jersey Mike's Subs

    Jersey Mike's teams with FanHub on in-app college football trivia games

    The chain's tailgate tour, which was canceled last year, will be promoted to 49 participating NCAA football schools with content only accessible in its app.

    By Sept. 2, 2021
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    Courtesy of Snap, Inc.

    Snapchat eyes marketers with social listening tool to track trends

    Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product or campaign.

    By Robert Williams • Sept. 2, 2021
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    Courtesy of Chipotle

    Chipotle gamifies loyalty program with extra perks

    The chain's new Extras feature allows members to access additional points and receive free items faster, personalized challenges and achievement badges.

    By Emma Liem Beckett • Sept. 1, 2021
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    Courtesy of General Mills

    Lucky Charms drops album as General Mills embraces digital channels

    Available on music streaming platforms, "Magically Delicious" features eight songs in different genres dedicated to the cereal's marshmallow charms.

    By Sept. 1, 2021
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    Courtesy of WynnBet

    WynnBet teams with Ben Affleck, Shaq as online sports betting heats up

    The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.

    By Aug. 31, 2021
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    Courtesy of FanDuel

    FanDuel bets on mainstream audiences with first national campaign

    A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."

    By Aug. 30, 2021
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    Courtesy of McDonald's

    How McDonald's boosts mobile growth with Famous Orders platform

    The burger chain's celebrity tie-ups are a key part of driving app downloads and expanding membership in its new mobile-based loyalty program.

    By Robert Williams • Aug. 26, 2021
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    Sean Gallup via Getty Images

    Liftoff, Vungle merge to form broad mobile app growth platform

    By controlling both the demand and supply sides, the merged company may appeal to app developers who want to depend less on ad tech giants like Facebook and Google.

    By Aug. 26, 2021
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    Courtesy of Waze

    Nissan taps Waze's destination-based data to alert drivers to scenic landmarks

    The mobile partnership seeks to capitalize on increased car usage during the pandemic, especially with regards to summer travel plans.

    By Aug. 26, 2021
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    Courtesy of PepsiCo

    Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers

    PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.

    By Aug. 26, 2021
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    Courtesy of Shopify

    TikTok partners with Shopify to pilot in-app shopping

    Through the new product, merchants with TikTok For Business accounts can have a shop tab on their profiles and create a mini-storefront.

    By Maria Monteros • Aug. 25, 2021
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    Courtesy of The Kraft Heinz Company

    Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle

    The Kraft Heinz brand's latest tie-up follows a larger refresh campaign that was developed with creative agency Johannes Leonardo.

    By Aug. 25, 2021
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    Courtesy of Coca-Cola

    Coca-Cola serves free Lime rides to encourage recycling plastic bottles

    A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030.

    By Aug. 25, 2021
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    Retrieved from Jack in the Box on August 03, 2021

    How Discord aids brands' quest to engage fans around 'emergent culture'

    Chipotle, Hot Topic and Jack in the Box are among the marketers that have established a foothold on the group chat platform.

    By Robert Williams • Aug. 19, 2021
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    Courtesy of WWE

    WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership

    Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.

    By Aug. 19, 2021
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    Courtesy of American Eagle Outfitters

    American Eagle homes in on Twitch with new creator partnership

    As /twitchgaming's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise.

    By Aug. 19, 2021
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    Retrieved from Pixabay on July 18, 2021

    Zelle owner doubles down on marketing, targets older group

    The digital payment network's owner is trying to break through post-COVID-19 competition for consumers' attention by demonstrating new use cases.

    By Lynne Marek • Aug. 16, 2021
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    iStock / SolStock

    Sponsored by UserTesting

    An organization obsessed with customer empathy starts with these 5 steps

    As the unprecedented availability of information shifts power from brands to buyers, we’ve entered a golden age of the customer. Across every industry, customer empathy is now the competitive differentiator.

    By Andy MacMillan • Aug. 16, 2021
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    Retrieved from Box Tops for Education on August 12, 2021

    General Mills unlocks mobile rewards with back-to-school campaign

    The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

    By Robert Williams • Aug. 12, 2021
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    Courtesy of Instagram

    Instagram expands Shop tab ads globally, further building out e-commerce potential

    Following a test earlier in August, the app is embracing ads that appear as tiles in its shopping hub.

    By Updated Aug. 24, 2021