Brand Strategy: Page 2


  • Lowe's storefront
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    Courtesy of Lowe's
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    Q&A

    How Lowe’s loyalty program is the ‘spine’ for personalization efforts

    Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media.

    By March 21, 2024
  • A closeup of beverage cups featuring the logo of Starbucks Coffee.
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    Stephen Chernin via Getty Images
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    Starbucks sunsets global CMO role amid larger structural shakeup

    Global CMO Brady Brewer is taking the reins as CEO of international while the QSR is seeking a global brand creative leader.

    By March 19, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • PNC Boring campaign
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    Courtesy of PNC
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    PNC leans on ‘boring’ label in new marketing campaign

    A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently.

    By Caitlin Mullen • March 19, 2024
  • PepsiCo's Bubly Burt
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    Permission granted by PepsiCo
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    How Bubly aims to shake up sparkling water with new Burst brand extension

    Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.

    By March 19, 2024
  • A TV displays Honda's new AI activation.
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    Courtesy of Honda
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    Honda leverages AI for Dream Generator film experience with Amazon Ads

    The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.

    By March 18, 2024
  • Person sitting in front of ring light, holding up products
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    charnsitr via Getty Images
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    Sponsored by Firework

    Embracing the era of video-first marketing: 5 undeniable consumer stats

    Does your marketing strategy match your audiences’ expectations? 

    March 18, 2024
  • Hyundai’s ‘The Drop' multicultural marketing campaign
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    Courtesy of Hyundai Motor America
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    Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences

    Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.

    By Updated March 15, 2024
  • Impossible packaging
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    Permission granted by Impossible Foods
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    Impossible Foods has always claimed to bleed red, now its label will

    Branding agency Jones Knowles Ritchie and Impossible’s in-house marketing and creative teams are responsible for the brand refresh.

    By Elizabeth Flood • March 14, 2024
  • Lisa Vanderpump Wayfair
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    Courtesy of Wayfair
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    Wayfair refreshes brand ahead of first large-format store opening

    The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.

    By March 11, 2024
  • Hugo Boss in Roblox
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    Courtesy of Hugo Boss
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    Hugo Boss lands on Roblox to promote new denim-inspired clothing line

    Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks.

    By March 7, 2024
  • A headshot of actor Pedro Pascal
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    Rodin Eckenroth/WireImage via Getty Images
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    Corona anoints Pedro Pascal top brand ambassador to connect to culture

    The first work with the star of “The Last of Us” and “The Mandalorian” is set to debut in May, with creative handled by MullenLowe Los Angeles.

    By Updated March 6, 2024
  • Dwayne The Rock Johnson appears twice in a Zoa Energy ad
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    Courtesy of Zoa Energy
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    Q&A

    How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

    CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.

    By March 6, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
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    Courtesy of Target
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    Target to launch paid membership program to rival Amazon Prime, Walmart+

    Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade.

    By Nate Delesline III • March 5, 2024
  • Spanx's "We Live in Spanx" campaign featuring track athlete Allyson Felix.
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    Courtesy of Spanx
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    Spanx pushes into apparel with first-ever global campaign

    “We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.

    By March 4, 2024
  • Home Depot storefront
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    Tim Boyle/Staff via Getty Images
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    Home Depot tops inclusive brand rankings as DEI faces challenges

    While DEI has recently come under fire, a new AIMM report found marketers have reduced stereotypes in ads and improved consumer trust.

    By March 1, 2024
  • Athleta's 'Find Your Movement' campaign imagery.
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    Permission granted by Athleta
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    How Athleta’s ‘Find Your Movement’ campaign evolves the brand

    The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

    By March 1, 2024
  • Makeup and accessories displayed on a store counter.
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    Jason Kempin via Getty Images
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    How Estée Lauder balances brand and performance marketing as the pendulum swings

    The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.

    By Feb. 28, 2024
  • 2 Pepsi cans with the retro logo
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    Permission granted by PepsiCo
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    What’s old is new: Food and beverage brands put a modern spin on retro packaging

    Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.

    By Shefali Kapadia • Feb. 27, 2024
  • The exterior of the Eggo House of Pancakes.
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    Courtesy of Eggo
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    Eggo opens pancake-themed vacation rental in heart of Smoky Mountains

    The Kellanova brand is hoping to raise awareness of its non-waffle products through a partnership with rental site HomeToGo.com.

    By Feb. 27, 2024
  • Rockstar rebrand
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    Courtesy of Rockstar
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    Rockstar Energy pushes scientific claim with campaign, brand refresh

    “You Can Own Any Moment” is informed by a study that found the brand’s proprietary formulas delivered mind-body energy for up to 5 hours.

    By Feb. 26, 2024
  • A 1950s poster of Smokey Bear as part of the wildfire prevention campaign's 80th anniversary celebration.
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    Courtesy of The Ad Council
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    Smokey Bear travels through the decades for 80th anniversary ad

    The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips.

    By Feb. 26, 2024
  • A women sits at the computer in her home.
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    Courtesy of GoDaddy
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    GoDaddy introduces generative AI tool for small businesses

    The new Airo tool generates domain names, websites, social campaigns and more and is being introduced through a multichannel marketing campaign.

    By Feb. 26, 2024
  • A red emergency pizza box from Domino's
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    Courtesy of Domino's
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    Domino’s loyalty relaunch draws 2M new members

    Strengthened by its emergency pizza marketing stunt, Domino’s updated rewards program helped bolster traffic and comparable sales.

    By Aneurin Canham-Clyne • Feb. 26, 2024
  • Two people with shopping bags.
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    Courtesy of Nordstrom
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    ‘Treat yourself’ culture: Here’s what the numbers say

    Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group.

    By Feb. 23, 2024
  • Actor Kristin Chenoweth is seen sitting in a sound studio narrating Welch's Fruit Snacks' first-ever storybook, "Sometimes It's Not Stealing," while holding a box of fruit snacks.
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    Courtesy of Welch's Fruit Snacks
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    Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture

    Gut Miami previously developed a campaign starring Kristin Chenoweth about parents sneaking a bite of their kids’ snacks.

    By Feb. 22, 2024