Brand Strategy: Page 2

  • a family watches TV
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    PeopleImages via Getty Images

    GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

    The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.

    By March 8, 2023
  • A bar in Corona's virtual clubhouse.
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    Courtesy of Corona

    Corona launches virtual clubhouse and store on its site

    The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers. 

    By March 7, 2023
  • Bike lane in evening. Sign for bicycle painted on the asphalt. Car and traffic in background. Dividing line. Shadow from sunset sun. Explore the Trendline
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    olaser via Getty Images

    The Marketing Dive Outlook on 2023

    Key into where the industry winds are blowing in 2023 across media, emergent technology and the public mood.

    By Marketing Dive staff
  • Miller Lite turning sexist ads into fertilizer
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    Courtesy of Miller Lite

    Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

    Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

    By March 7, 2023
  • Hero image for Intuit Quickbooks' campaign "Small Business Spotting."
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    Courtesy of Intuit Quickbooks

    QuickBooks caters to film tourists by highlighting small business cameos

    An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

    By March 7, 2023
  • Mars launches store-hailing mobile ice cream markets

    The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

    By Peyton Bigora • March 7, 2023
  • Nissan's March Madness banner, featuring mascots and a lineup of cars.
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    Courtesy of Nissan

    Nissan brings TikTok’s BeReal lookalike to March Madness

    The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

    By March 6, 2023
  • TikTok beauty influencer Meredith Duxbury with E.L.F. Cosmetics to launch the new O Face Satin Lipstick
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    Courtesy of E.l.f. Cosmetics

    E.l.f. Cosmetics pens new song in big bet on O Face lipstick

    For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

    By March 6, 2023
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    Scott Olson via Getty Images

    Hershey’s trans-inclusive IWD push sparks familiar backlash

    A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

    By March 3, 2023
  • The Home Depot storefront on Roblox.
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    Courtesy of The Home Depot

    Home Depot takes Kids Workshops to the metaverse on Roblox

    Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

    By March 3, 2023
  • Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion
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    Courtesy of Levi's

    Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

    To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

    By March 3, 2023
  • Yahoo and Toyota's augmented reality effort as part of Toyota’s “Says So Much” campaign.
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    Courtesy of Yahoo

    Toyota, Yahoo partner for AR-powered car shopping experience

    The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

    By Aaron Baar • March 2, 2023
  • Snapchat's My AI announcement.
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    Retrieved from Snap on March 02, 2023

    Do Meta, Snap’s new AI bets signal a social media shift?

    Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

    By March 2, 2023
  • A computer screen is seen with the text: "ChatGPT: Optimizing language models for dialogue"
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    Leon Neal via Getty Images

    OpenAI makes ChatGPT easier to integrate, priming tech for scale

    Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

    By March 2, 2023
  • A group of friends sit around drinking Guinness.
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    Courtesy of Diageo

    Guinness rewards epic toasts this St. Patrick’s Day

    The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

    By March 2, 2023
  • Pinkpantheress for Bose
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    Retrieved from Bose on March 01, 2023

    Bose works to boost gender parity in music production

    With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

    By March 2, 2023
  • An older couple plays in clear blue water to promote Hard Mtn Dew's retirement community contest.
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    Retrieved from Hard Mtn Dew on March 01, 2023

    Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

    Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

    By March 1, 2023
  • Molson Coors beer
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    Christopher Doering/Marketing Dive

    Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

    The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

    By March 1, 2023
  • Nutrl Vodka Seltzer's newest campaign.
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    Courtesy of Anheuser-Busch InBev

    AB InBev seltzer brand’s first national campaign focuses on simplicity

    Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.

    By Feb. 28, 2023
  • Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
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    MF3d via Getty Images

    FTC addresses ‘AI hype’ with warning about potential abuse in advertising

    Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.

    By Feb. 28, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline

    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Feb. 28, 2023
  • image of human head side by side a computerized head
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    imaginima via Getty Images

    AI workflow tool secures $65M from major venture capital firms

    Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.  

    By Updated Feb. 28, 2023
  • Empty boardroom meeting space in office
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    jamenpercy via Getty Images

    Agency in-housing debate resurfaces, with fresh shades of nuance

    Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

    By Feb. 27, 2023
  • Chipotle fajita TikTok
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    Courtesy of Chipotle Mexican Grill

    Chipotle embraces viral TikTok trend with new menu item

    The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.

    By Feb. 27, 2023
  • Padma’s Kind Kitchen, a speakeasy-style pop-up restaurant in NYC created in partnership with "Top Chef" host Padma Lakshmi.
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    Courtesy of Kind Snacks

    Why Kind keeps it simple in latest wellness-focused marketing play

    “I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

    By Feb. 27, 2023
  • A storefront for lingerie brand Pink.
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    Daphne Howland/Marketing Dive

    Victoria’s Secret pilots refreshed loyalty program

    “The VS & Pink Collective” covers both of the company’s brands and has three spending-based tiers that unlock additional benefits.

    By Cara Salpini • Feb. 24, 2023