Captain Morgan leads NFL fans on season-long scavenger hunt

The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.

By Sara Karlovitch • Sept. 19, 2023

Frito-Lay enrolls Megan Thee Stallion at Flamin’ Hot University

A campaign around a fictitious university — “FU” for short — includes online courses, merch and scholarship funds.

By Chris Kelly • Sept. 19, 2023

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By Marketing Dive staff

How Chamberlain Coffee aims for broad appeal while catering to Gen Z

Already a big deal on social media, the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase.

By Chris Casey • Sept. 18, 2023

Ikea streamlines global brand marketing under IPG’s McCann

The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024.

By Peter Adams • Sept. 18, 2023

Peet’s Coffee brews large integrated campaign with Mischief

By teaming up with the agency, the brand has an opportunity to carve out a niche among coffee drinkers amid marketing efforts from its competitors.

By Sara Karlovitch • Sept. 18, 2023

Airbnb’s marketing touts short-term rental benefits amid tighter local restrictions

As New York City tightens the belt on short-term rentals, the disruptor company’s global ad campaign touts its benefits over conventional hotels.

By Aaron Baar • Sept. 18, 2023

Walmart Connect bows Sponsored Video ads to drive holiday inspiration

The format is aimed at driving awareness, consideration and conversions as customers ramp up gift searches for the season.

By Peter Adams • Sept. 15, 2023

Campaign Trail: Samsung unleashes interns on a tablet in metatextual ad

Instead of the usual spec-focused spot, BBH USA parodied the creative process to promote the ​​Galaxy Tab S9 Series.

By Chris Kelly • Sept. 15, 2023

American Eagle bets on QR codes for OMJeans NYC takeover

A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

By Jessica Deyo • Sept. 14, 2023

Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

By Chris Kelly • Sept. 14, 2023

‘Consolidation or evaporation’: Marketers get decisive about retail media spending

At the IAB’s first Connected Commerce Summit, speakers expressed concerns that the current way of doing business is “untenable.”

By Peter Adams • Sept. 14, 2023

Vitaminwater sets up shop on Fortnite to promote zero-sugar products

The Coca-Cola brand’s Fortnite island raises awareness of its zero-sugar products through a virtual fashion contest. 

By Sara Karlovitch • Sept. 14, 2023

Ford hires Toyota veteran as global CMO

Lisa Materazzo was formerly Toyota's top marketing executive in North America and joins as the automaker navigates the industry's electric “sea change.”

By Chris Kelly • Sept. 13, 2023

How Champion shifted its brand name from a noun to a verb with new campaign

The brand’s President of Global Activewear Vanessa LeFebvre explained the approach behind the purpose-driven “Champion What Moves You.”

By Chris Kelly • Sept. 13, 2023

Dunkin’ taps Ben Affleck, Ice Spice to put a name to its new fall drink

An ad promoting the limited-time Ice Spice Munchkins Drink is the first work since the chain formalized its partnership with Affleck’s Artists Equity.

By Jessica Deyo • Sept. 12, 2023

Toyota unifies multicultural, mainstream messaging in multi-agency campaign

The integrated effort features spots from Conill Advertising, InterTrend Communications, Burrell Communications Group and Saatchi & Saatchi.

By Peter Adams • Sept. 12, 2023

Molson Coors boosts its investment in Zoa Energy

The increased funds will help the brand more than double its investment in marketing in 2024.

By Chris Casey • Sept. 12, 2023

Lunchables brings kids’ imaginations to life for Grilled Cheesies debut

Spots revolve around “kid-fueled daydreams” about what’s happening in the microwave when heating the Kraft Heinz brand’s new frozen product.

By Chris Kelly • Sept. 12, 2023

Coca-Cola launches beverage created with the help of artificial intelligence

Coca-Cola Y3000 is the latest flavor to launch under a Creations platform designed to highlight its signature soda while drawing in younger consumers.

By Christopher Doering • Sept. 12, 2023

Boss teams up with popular Roblox game for NFL integration

The clothing brand is using Super NFL Tycoon to promote its real-life NFL collection as part of a larger push to meet younger consumers where they are.

By Sara Karlovitch • Sept. 11, 2023

DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

By Jessica Deyo • Sept. 11, 2023

Marketers’ brand safety tactics may not be enough: Here’s what the numbers say

While marketers are often concerned about having ads appear next to harmful content, even content considered mild may turn consumers off a brand.

By Sara Karlovitch • Sept. 8, 2023

Smirnoff flips a coin for free cocktails as NFL season kicks off

The Diageo brand is running broadcast integrations, digital and social media content and has partnered with FanDuel and Drizly.

By Sara Karlovitch • Sept. 8, 2023

Burger King vies to extend viral Whopper jingle’s shelf life with remix

The meme-friendly earworm that has boosted sales is getting a dance mix by DJ Steve Aoki as part of the chain’s sponsorship of the MTV VMAs.

By Peter Adams • Sept. 8, 2023

Mattel strikes YouTube ad sales partnership as child safety concerns rise

A new deal gives family-friendly media studio Pocket.watch exclusive rights to sell ad inventory for the channels of brands including Barbie and Hot Wheels.

By Peter Adams • Sept. 7, 2023