GroupM, Warner Bros. Discovery boost brand opportunities around diverse content

The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators.

By Chris Kelly • March 8, 2023

Corona launches virtual clubhouse and store on its site

The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers. 

By Sara Karlovitch • March 7, 2023

Explore the Trendline➔

The Marketing Dive Outlook on 2023

Key into where the industry winds are blowing in 2023 across media, emergent technology and the public mood.

By Marketing Dive staff

Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior.

By Peter Adams • March 7, 2023

QuickBooks caters to film tourists by highlighting small business cameos

An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars. 

By Jessica Deyo • March 7, 2023

Mars launches store-hailing mobile ice cream markets

The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes.

By Peyton Bigora • March 7, 2023

Nissan brings TikTok’s BeReal lookalike to March Madness

The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men’s Final Four.

By Sara Karlovitch • March 6, 2023

E.l.f. Cosmetics pens new song in big bet on O Face lipstick

For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only “dance” challenge.

By Jessica Deyo • March 6, 2023

Hershey’s trans-inclusive IWD push sparks familiar backlash

A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance.

By Peter Adams • March 3, 2023

Home Depot takes Kids Workshops to the metaverse on Roblox

Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop.

By Sara Karlovitch • March 3, 2023

Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion

To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life.

By Chris Kelly • March 3, 2023

Toyota, Yahoo partner for AR-powered car shopping experience

The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown. 

By Aaron Baar • March 2, 2023

Do Meta, Snap’s new AI bets signal a social media shift?

Meta announced a new AI-focused product team and Snap released its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve.

By Jessica Deyo • March 2, 2023

OpenAI makes ChatGPT easier to integrate, priming tech for scale

Instacart, Snapchat and Shopify are among those taking advantage of a new API that supports features like chatbots and shopping assistants.

By Peter Adams • March 2, 2023

Guinness rewards epic toasts this St. Patrick’s Day

The beer brand will reward 100 of the best video toasts with $10,000 each and kick off in-person activations in several major cities

By Sara Karlovitch • March 2, 2023

Bose works to boost gender parity in music production

With only 2.8% of popular songs from the last decade produced by women, “Turn The Dial” seeks to raise awareness and increase opportunities.

By Chris Kelly • March 2, 2023

Hard Mtn Dew hosts ‘Definitely Over 21’ bash at retirement community

Timed to the release of a new flavor, the mostly over-55 spring break bonanza in Florida will welcome one fan who offers the most imaginative pitch.

By Peter Adams • March 1, 2023

Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

By Sara Karlovitch • March 1, 2023

AB InBev seltzer brand’s first national campaign focuses on simplicity

Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier.

By Sara Karlovitch • Feb. 28, 2023

FTC addresses ‘AI hype’ with warning about potential abuse in advertising

Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which recently inked a deal with Snap.

By Peter Adams • Feb. 28, 2023

Maybelline enlists its first-ever digital avatar for mascara launch

The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

By Jessica Deyo • Feb. 28, 2023

AI workflow tool secures $65M from major venture capital firms

Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.  

By Peter Adams • Updated Feb. 28, 2023

Agency in-housing debate resurfaces, with fresh shades of nuance

Top marketers touting savings from the strategy could inspire fast followers, but third-party agencies are also doing a better job at pitching their differentiation.

By Peter Adams • Feb. 27, 2023

Chipotle embraces viral TikTok trend with new menu item

The addition of the viral “hack” to its digital-only menu demonstrates the power of the brand-consumer dialogue on the platform.

By Chris Kelly • Feb. 27, 2023

Why Kind keeps it simple in latest wellness-focused marketing play

“I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

By Jessica Deyo • Feb. 27, 2023

Victoria’s Secret pilots refreshed loyalty program

“The VS & Pink Collective” covers both of the company’s brands and has three spending-based tiers that unlock additional benefits.

By Cara Salpini • Feb. 24, 2023