Brand Strategy: Page 3
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Courtesy of Garage Beer
‘Dumb is hard to replicate’: How Garage Beer wins with content, community
Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.
By Chris Kelly • March 19, 2026 -
Courtesy of Colgate
Colgate aims for stressed millennials with campaign about resilience
“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.
By Jessica Hammers • March 19, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Coca-Cola
Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup
Shakir Moin explains how the soda giant is using the global opportunity to demonstrate its “de-averaging at scale” principle in action.
By Chris Kelly • March 18, 2026 -
Courtesy of Kraft Heinz
How Kraft Heinz’s NFL deal could help the marketer get back on track
The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.
By Chris Kelly • March 18, 2026 -
Courtesy of The Coca-Cola Company
Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry
Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”
By Peter Adams • March 17, 2026 -
Courtesy of JCPenney
Why JCPenney’s spring campaign bowed with a Paris, Texas, fashion show
Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, discusses how a recent campaign plays off previous social-first efforts.
By Chris Kelly • March 16, 2026 -
Courtesy of Ugg
Ugg pays homage to B-movie classics and their handcrafted effects
Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in social-heavy creative that takes inspiration from “Attack of the 50 Foot Woman.”
By Peter Adams • March 16, 2026 -
Retrieved from Burger King on March 13, 2026
Burger King’s CMO on firing its mascot as brand evolves in new campaign
“There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record.
By Chris Kelly • March 16, 2026 -
Permission granted by Zevia
Zevia doubles down on AI satire in ads starring creepy robot coworker
The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.
By Peter Adams • March 12, 2026 -
Courtesy of TreSemmé
TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push
The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.
By Jessica Hammers • March 12, 2026 -
Courtesy of Celsius / Aston Martin
How Celsius is building brands — not just beverages — as growth surges
The company recently announced the creation of an in-house agency that is intended to “drive brand growth with speed, consistency and sophistication.”
By Chris Kelly • March 11, 2026 -
Courtesy of Molson Coors
Coors Banquet returns to live sports marketing following growth spurt
The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.
By Sara Karlovitch • March 11, 2026 -
Courtesy of Marriott
Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals
Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.
By Peter Adams • Updated March 12, 2026 -
Courtesy of Procter & Gamble
How Procter & Gamble got ‘good buzz’ by briefly retiring Mr. Clean
Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.
By Chris Kelly • March 10, 2026 -
Courtesy of Old Spice
Old Spice reworks Boyz II Men song for sequel to clingy moms campaign
Created with agency Wieden+Kennedy, “The End of Adolescents” is already running across major TV networks and digital platforms.
By Peter Adams • March 10, 2026 -
Courtesy of Tecovas
Why Tecovas made a short film about Texas instead of a traditional ad
The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.
By Chris Kelly • March 10, 2026 -
Courtesy of Knorr
Knorr taps into viral social trends with latest dating-focused campaign
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.
By Chris Kelly • March 9, 2026 -
Courtesy of Burger King
Burger King names 2 new agencies following viral Whopper bite moment
Mojo Supermarket, now the chain’s U.S. social AOR, claimed credit for a video swiping at McDonald’s CEO Chris Kempczinski’s awkward Big Arch review.
By Peter Adams • March 9, 2026 -
Getty Images
Anheuser-Busch boosts marketing efforts through extended MLB tie-up
The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.
By Sara Karlovitch • March 9, 2026 -
Courtesy of Unleashed Brands
Why Unleashed Brands tapped VaynerX to pump up social media marketing
CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.
By Chris Kelly • March 6, 2026 -
Courtesy of McDonald's
McDonald’s reality TV-inspired campaign turns kiosks into confessionals
The social-heavy effort, made with agency Golin, comes as the chain faces social media and competitor blowback for a video featuring its CEO.
By Chris Kelly • March 5, 2026 -
Courtesy of Ford
How Ford is accelerating its global campaign amid return to Formula 1
The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative “micro-docuseries” focused on its engineering prowess.
By Chris Kelly • March 5, 2026 -
Courtesy of Graza
Graza olive oil enters new category with largest paid campaign to date
“Seriously Serious” uses absurdist humor to highlight the marketer’s quality-first approach and was created with agency Nice&frank.
By Jessica Hammers • March 4, 2026 -
Courtesy of Brooks Brothers
How Brooks Brothers is refreshing the oldest apparel brand in the US
The “Make It Yours” campaign transforms the brand’s positioning and spans social, digital, online video and out-of-home channels.
By Chris Kelly • March 4, 2026 -
Justin Sullivan via Getty Images
Chili’s CMO promoted to translate winning playbook to Brinker’s other brand
George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.
By Peter Adams • March 3, 2026
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