Brand Strategy: Page 3


  • Manischewitz rebrand by Jones Knowles Ritchie
    Image attribution tooltip
    Courtesy of Manischewitz
    Image attribution tooltip

    Manischewitz rebrands to extend appeal beyond kosher aisle

    The makeover was spearheaded by Jones Knowles Ritchie, an agency that has recently helped refresh mass-market brands like M&M’s and Kraft. 

    By March 27, 2024
  • Joe Biden, Donald Trump
    Image attribution tooltip
    Chip Somodevilla/Getty Images via Getty Images
    Image attribution tooltip

    4 marketing headwinds to watch as election season heats up

    Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive.

    By Aaron Baar • March 27, 2024
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • People walk by a Nike store.
    Image attribution tooltip
    Feng Li via Getty Images
    Image attribution tooltip

    Nike commits to bolder brand marketing as part of rebound plan

    The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said.

    By March 26, 2024
  • Levi's "The Floor is Yours" campaign
    Image attribution tooltip
    Courtesy of Levi's
    Image attribution tooltip

    Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day

    CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.

    By March 25, 2024
  • Mtn Dew imagery for its two rewards programs targeting the outdoor and gaming communities.
    Image attribution tooltip
    Courtesy of PepsiCo
    Image attribution tooltip

    Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs

    In a move to target niche audiences, special packaging from the PepsiCo brand offers codes redeemable for products from brands like Xbox and GoPro.

    By March 25, 2024
  • PepsiCo's Flamin' Hot brand.
    Image attribution tooltip
    Permission granted by PepsiCo
    Image attribution tooltip

    PepsiCo creates Flamin’ Hot brand to highlight fast-growing chip flavor

    The Doritos and Cheetos maker said the platform will make it easier for consumers to find the 25 products within its portfolio that have the seasoning.

    By Christopher Doering • March 25, 2024
  • Miller Lite Beer Tapes VHS
    Image attribution tooltip
    Courtesy of Miller Lite
    Image attribution tooltip

    Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push

    Leo Burnett spearheaded creative that features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities.

    By March 21, 2024
  • Lowe's storefront
    Image attribution tooltip
    Courtesy of Lowe's
    Image attribution tooltip
    Q&A

    How Lowe’s loyalty program is the ‘spine’ for personalization efforts

    Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media.

    By March 21, 2024
  • A closeup of beverage cups featuring the logo of Starbucks Coffee.
    Image attribution tooltip
    Stephen Chernin via Getty Images
    Image attribution tooltip

    Starbucks sunsets global CMO role amid larger structural shakeup

    Global CMO Brady Brewer is taking the reins as CEO of international while the QSR is seeking a global brand creative leader.

    By March 19, 2024
  • PNC Boring campaign
    Image attribution tooltip
    Courtesy of PNC
    Image attribution tooltip

    PNC leans on ‘boring’ label in new marketing campaign

    A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently.

    By Caitlin Mullen • March 19, 2024
  • PepsiCo's Bubly Burt
    Image attribution tooltip
    Permission granted by PepsiCo
    Image attribution tooltip

    How Bubly aims to shake up sparkling water with new Burst brand extension

    Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.

    By March 19, 2024
  • A TV displays Honda's new AI activation.
    Image attribution tooltip
    Courtesy of Honda
    Image attribution tooltip

    Honda leverages AI for Dream Generator film experience with Amazon Ads

    The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV.

    By March 18, 2024
  • Person sitting in front of ring light, holding up products
    Image attribution tooltip
    charnsitr via Getty Images
    Image attribution tooltip
    Sponsored by Firework

    Embracing the era of video-first marketing: 5 undeniable consumer stats

    Does your marketing strategy match your audiences’ expectations? 

    March 18, 2024
  • Hyundai’s ‘The Drop' multicultural marketing campaign
    Image attribution tooltip
    Courtesy of Hyundai Motor America
    Image attribution tooltip

    Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences

    Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.

    By Updated March 15, 2024
  • Impossible packaging
    Image attribution tooltip
    Permission granted by Impossible Foods
    Image attribution tooltip

    Impossible Foods has always claimed to bleed red, now its label will

    Branding agency Jones Knowles Ritchie and Impossible’s in-house marketing and creative teams are responsible for the brand refresh.

    By Elizabeth Flood • March 14, 2024
  • Lisa Vanderpump Wayfair
    Image attribution tooltip
    Courtesy of Wayfair
    Image attribution tooltip

    Wayfair refreshes brand ahead of first large-format store opening

    The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour.

    By March 11, 2024
  • Hugo Boss in Roblox
    Image attribution tooltip
    Courtesy of Hugo Boss
    Image attribution tooltip

    Hugo Boss lands on Roblox to promote new denim-inspired clothing line

    Planet Hugo carries interactive experiences such as a fashion match game that lets players style different looks.

    By March 7, 2024
  • A headshot of actor Pedro Pascal
    Image attribution tooltip
    Rodin Eckenroth/WireImage via Getty Images
    Image attribution tooltip

    Corona anoints Pedro Pascal top brand ambassador to connect to culture

    The first work with the star of “The Last of Us” and “The Mandalorian” is set to debut in May, with creative handled by MullenLowe Los Angeles.

    By Updated March 6, 2024
  • Dwayne The Rock Johnson appears twice in a Zoa Energy ad
    Image attribution tooltip
    Courtesy of Zoa Energy
    Image attribution tooltip
    Q&A

    How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

    CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.

    By March 6, 2024
  • A Target storefront with the company's signature red color scheme and bullseye logo
    Image attribution tooltip
    Courtesy of Target
    Image attribution tooltip

    Target to launch paid membership program to rival Amazon Prime, Walmart+

    Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade.

    By Nate Delesline III • March 5, 2024
  • Spanx's "We Live in Spanx" campaign featuring track athlete Allyson Felix.
    Image attribution tooltip
    Courtesy of Spanx
    Image attribution tooltip

    Spanx pushes into apparel with first-ever global campaign

    “We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.

    By March 4, 2024
  • Home Depot storefront
    Image attribution tooltip
    Tim Boyle/Staff via Getty Images
    Image attribution tooltip

    Home Depot tops inclusive brand rankings as DEI faces challenges

    While DEI has recently come under fire, a new AIMM report found marketers have reduced stereotypes in ads and improved consumer trust.

    By March 1, 2024
  • Athleta's 'Find Your Movement' campaign imagery.
    Image attribution tooltip
    Permission granted by Athleta
    Image attribution tooltip

    How Athleta’s ‘Find Your Movement’ campaign evolves the brand

    The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

    By March 1, 2024
  • Makeup and accessories displayed on a store counter.
    Image attribution tooltip
    Jason Kempin via Getty Images
    Image attribution tooltip

    How Estée Lauder balances brand and performance marketing as the pendulum swings

    The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference.

    By Feb. 28, 2024
  • 2 Pepsi cans with the retro logo
    Image attribution tooltip
    Permission granted by PepsiCo
    Image attribution tooltip

    What’s old is new: Food and beverage brands put a modern spin on retro packaging

    Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging.

    By Shefali Kapadia • Feb. 27, 2024