Brand Strategy: Page 3
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Retrieved from Heinz on August 30, 2024
Heinz double dips on ‘Irrational Love’ as masterbrand platform boosts performance
The campaign, which has helped drive sales and awareness, is supported by paid social across platforms including TikTok, YouTube and Snapchat.
By Peter Adams • Aug. 30, 2024 -
Courtesy of Fireball Cinnamon Whisky
Fireball fuels football rivalries with first-ever paid TikTok campaign
New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.
By Jessica Deyo • Aug. 29, 2024 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Courtesy of Dove
Dove, Venus Williams support teen girls in sports with tennis-inspired soap
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls.
By Sara Karlovitch • Aug. 29, 2024 -
Permission granted by Chili's Grill & Bar
Q&AChili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by 14%.
By Peter Adams • Aug. 29, 2024 -
Courtesy of Taco Bell
How Taco Bell is exporting its musical bona fides to grow internationally
International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren't “plug and play.”
By Chris Kelly • Aug. 27, 2024 -
Courtesy of Calvin Klein
Calvin Klein debuts 2nd campaign featuring Jeremy Allen White
“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a jump in underwear sales.
By Laurel Deppen • Aug. 27, 2024 -
Courtesy of General Mills
General Mills teams with Kelce brothers for Cereal Training Camp
The tie-up will be promoted via TV and online ads and includes a new cereal that mixes Cinnamon Toast Crunch, Lucky Charms and Reece’s Puffs.
By Jessica Deyo • Aug. 26, 2024 -
Courtesy of HeyDude
Heydude taps Sydney Sweeney for campaign emphasizing comfort
The shoe brand made a long-term, global partnership with the Gen Z star who will help “enlighten the masses on what it means to be a dude.”
By Daphne Howland • Aug. 26, 2024 -
Courtesy of Celsius
Celsius centers campaign on college football to further Gen Z marketing
The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.
By Chris Kelly • Aug. 26, 2024 -
Courtesy of CarMax
CarMax depicts car-buying nightmare in new ‘Beetlejuice’ ads
The used car retailer’s latest campaign guides consumers through a spooky BeetleMax dealership and spans TV, online video and social media.
By Jessica Deyo • Aug. 26, 2024 -
Permission granted by Amazon Ads
Sponsored by Amazon AdsAmazon Ads uses AI to help pet brand GREENIES™ build brand love
How GREENIES™ broke through the clutter, distinguished their brand from competitors and encouraged trial of their new, premium products.
Aug. 26, 2024 -
Permission granted by Coca-Cola Zero Sugar
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.
By Peter Adams • Aug. 23, 2024 -
Courtesy of General Mills
Totino’s enters breakfast category with retro ads targeting Gen Z
“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.
By Jessica Deyo • Aug. 22, 2024 -
Courtesy of Hinge
Q&AWhy Hinge turned real love stories into a zine written by literary stars
CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.
By Chris Kelly • Aug. 21, 2024 -
Courtesy of Solo Stove
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
By Sara Karlovitch • Aug. 20, 2024 -
Spencer Platt/Getty Images via Getty Images
OpinionHow marketers can leverage creative to combat the impacts of fossil fuel
An essential gap remains in public awareness of the role fossil fuel companies play in the climate crisis, according to WRTHY’s Katie Harrison.
By Katie Harrison • Aug. 20, 2024 -
Permission granted by Domino's Pizza
Simon Cowell judges Domino’s Pizza alongside new quality captains
The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.
By Peter Adams • Aug. 19, 2024 -
Courtesy of Netflix
Netflix, Google team to bring shoppable integration to ‘Emily in Paris’
Custom features within Netflix’s ad-supported plan round out the effort, which leverages Google’s Lens technology to allow viewers to shop the show.
By Aaron Baar • Aug. 19, 2024 -
Courtesy of Vitaminwater
Vitaminwater offers free rent to consumers who use its flavors as design inspiration
Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.
By Aaron Baar • Aug. 15, 2024 -
Courtesy of Lee Kum Kee
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.
By Jessica Deyo • Aug. 15, 2024 -
Courtesy of US Bank
US Bank celebrates Black achievement with zines in The New York Times
To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.
By Chris Kelly • Aug. 15, 2024 -
Courtesy of Choice Hotels International, Inc.
Choice Hotels names new creative, media agencies to drive brand awareness
Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.
By Peter Adams • Aug. 14, 2024 -
Courtesy of Kellanova
Snickers owner Mars to buy Kellanova for $35.9B
The deal for the Cheez-It and Pringles maker is the biggest in the food space since the Kraft Heinz merger in 2015.
By Christopher Doering • Aug. 14, 2024 -
Courtesy of Allbirds
Q&AAllbirds CMO on why brand building is key to company’s turnaround plan
CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.
By Peter Adams • Updated Aug. 15, 2024 -
Courtesy of LG Electronics USA
LG boosts home appliances with competition show on Prime Video
“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.
By Jessica Deyo • Aug. 13, 2024
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