Brand Strategy
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Brandon Bell via Getty Images
Target’s digital chief breaks down the retailer’s creator overhaul
Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of a prior affiliate program.
By Peter Adams • May 6, 2026 -
Courtesy of Fox
Fox’s refreshed pitch to advertisers connects fandoms to outcomes
CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.
By Chris Kelly • May 5, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Lay's
Lay’s World Cup marketing strategy focuses on ‘scaled intimacy’ with fans
Along with star-studded ads anchored on a real watch party, the brand is hosting a 4 million followers-strong WhatsApp group to drive connection.
By Peter Adams • May 5, 2026 -
Courtesy of Toyota
Toyota merges four distinct campaigns in EV push
From singing puppets to inspirational small business stories, the brand is attempting to cover as many bases as possible as EV sales increase.
By Sara Karlovitch • May 5, 2026 -
Courtesy of Disney Advertising
Why American Family Insurance made a reality competition series for Hulu
CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.
By Chris Kelly • May 5, 2026 -
Courtesy of DoorDash
DoorDash delivers memes, reality TV moms for Mother’s Day campaign
A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.
By Chris Kelly • May 4, 2026 -
Courtesy of Snapdragon
How Qualcomm is building an iconic consumer brand for the AI era
CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.
By Chris Kelly • May 4, 2026 -
Permission granted by Elev8
Sponsored by Elev8Elev8 broker: Brand launch with sky-high ambitions
Where firms play it safe with marketing, one brokerage breaks through.
May 4, 2026 -
Courtesy of Ford
Ford CMO on bringing American values to life for nation’s 250th birthday
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.
By Chris Kelly • May 1, 2026 -
Tim Boyle via Getty Images
How Nestlé turns creator content into brand-suitable ads at scale
The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as paid media.
By Peter Adams • April 30, 2026 -
Courtesy of Claire's
Claire’s marks next chapter with Gen Alpha-focused ASMR campaign
“A Girl SMR at Claire's” includes ASMR set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused social platform Coverstar.
By Jessica Hammers • Updated April 30, 2026 -
Courtesy of Carter's
Q&ACarter’s CMO on evolving marketing by pairing heritage with progress
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”
By Chris Kelly • April 30, 2026 -
Courtesy of Expedia
Expedia bets on creator-led marketing with IShowSpeed partnership
The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.
By Peter Adams • April 29, 2026 -
Courtesy of Coors Light
Coors Light elongates name to celebrate World Cup goals
The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.
By Chris Kelly • April 29, 2026 -
Spencer Platt via Getty Images
Chipotle appoints Fernando Machado as chief brand officer
The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.
By Chris Kelly • April 27, 2026 -
Courtesy of Celsius
Celsius unites sports, music and culture ahead of soccer-centric summer
Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”
By Chris Kelly • April 27, 2026 -
Getty Images
The pros and cons of adding AI to first-party experiences
Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?
By Bryan Wassel • April 27, 2026 -
Courtesy of Coca-Cola
Deep DiveHow ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners
Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.
By Chris Kelly • April 27, 2026 -
Courtesy of 1664
ColumnCampaign Trail: 1664 taps multiple Robert Pattinsons to examine good taste
The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of Good Taste.”
By Chris Kelly • April 24, 2026 -
Courtesy of Aerie
Aerie ups commitment to authenticity with enhanced creator program
The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and platforms.
By Jessica Hammers • April 23, 2026 -
Courtesy of Garage Beer
Deep DiveWhat marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
By Chris Kelly • April 23, 2026 -
Courtesy of Powerade
How Powerade’s World Cup campaign attempts to break through a crowded field
Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.
By Chris Kelly • April 23, 2026 -
Courtesy of Smoothie King
Smoothie King tackles nutritional advice overload in new ads
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
By Peter Adams • April 22, 2026 -
Courtesy of Pizza Hut
Pizza Hut shifts loyalty program toward experience and exclusivity
The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.
By Aneurin Canham-Clyne • April 22, 2026 -
Christopher Doering/Marketing Dive
Q&AHow Nestlé’s US CMO keeps tabs on changing consumer tastes
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.
By Peter Adams • April 22, 2026
