Kraft Heinz pours nearly $100M more into marketing to drive turnaround

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.

By Peter Adams • Aug. 6, 2026

Papa Johns changes CMOs, ramps up mass marketing amid struggles

CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.

By Chris Kelly • Aug. 6, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Fossil ads using AI to identify target profiles earn 58.8M impressions

In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles. 

By Sara Karlovitch • Aug. 6, 2026

A CMO’s guide to machine relations

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.

By Jennifer Schenberg • Aug. 6, 2026

Lilly’s women’s sports push gets assist from WNBA on Prime campaign

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.

By Chris Kelly • Aug. 6, 2026

How 5 brands won World Cup gold through marketing investments

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.

By Chris Kelly • Aug. 5, 2026

Stanley introduces wisecracking toolbox character amid construction slowdown

“All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.

By Sara Karlovitch • Aug. 4, 2026

Coke asks busy Gen Z, millennials to log off for quality meal time

A global integrated campaign developed by WPP Open X and led by the Grey agency spans a pair of brand films, out-of-home ads and digital activations.

By Peter Adams • Aug. 4, 2026

Domino’s pays diners to beta test its relaunched app, website

The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.

By Chris Kelly • Aug. 3, 2026

Goldfish blends nostalgia with better-for-you messaging in new ads

The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.

By Sara Karlovitch • Aug. 3, 2026

Snickers’ ice cream line seeks help telling the internet to chill out

The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet. 

By Sara Karlovitch • July 31, 2026

Jameson teams with NFL as global sponsor amid spirits market struggles

The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.

By Chris Kelly • July 30, 2026

Heineken pilots OpenTable program that rewards designated drivers

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.

By Sara Karlovitch • July 30, 2026

Why FX gave an iconic mall an ‘80s makeover to promote ‘The Shards’

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton Ellis and Ryan Murphy.

By Chris Kelly • July 28, 2026

Popeyes spices up agency roster to deliver better brand consistency

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

By Peter Adams • July 28, 2026

Hilton’s CMO on why brand marketing is an ‘irrational affinity business’

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.

By Chris Kelly • July 28, 2026

Gap Inc. opens creator program to employees

Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.

By Tatiana Walk-Morris • July 27, 2026

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

By Aaron Baar • July 27, 2026

Rare Beauty draws inspiration from Greek mythology for global campaign

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

By Chris Kelly • July 27, 2026

Canada Goose brings nature’s fringe to lifestyle marketing push

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

By Danielle McLean • July 27, 2026

Holiday planning needs a new playbook

This holiday season, agility—not bigger budgets—will separate winners from everyone else.

By Danielle Wainwright • July 27, 2026

Under Armour teams with ‘Heated Rivalry’ star for new campaign

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

By Cara Salpini • July 24, 2026

Marketers’ latest AI conundrum: An environmental footprint left unmeasured

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.

By Peter Adams • July 24, 2026

Ugg teams with buzzy pop band Muna for back-to-school campaign

The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.

By Chris Kelly • July 23, 2026

Hanes embraces risqué marketing in creative shakeup for basics brand

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

By Peter Adams • July 22, 2026