Brand Strategy

  • Disney Store's Mickey Mouse Icon Wreath Holiday Loungefly Mini Backpack
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    Courtesy of The Walt Disney Company
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    Disney plans TikTok Shop holiday experience with over 20 brands

    A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.

    By • Oct. 29, 2026
  • Urban Outfitters at the University of Wisconsin-Madison
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    Courtesy of Urban Outfitters
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    How Urban Outfitters finds the right campus fit with college marketing

    The UO Game Day tour, wrapping up at Rutgers University this weekend, builds on a back-to-campus ad that doubled as the brand’s first CTV spot.

    By • Oct. 28, 2026
  • Explore the Trendline➔
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    Spencer Platt via Getty Images
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    Trendline

    Multichannel Optimization

    There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including streaming TV, social media and others.

    By Marketing Dive staff
  • P.F. Chang's
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    Courtesy of P.F. Chang's
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    Q&A

    P.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic

    The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.

    By • Oct. 28, 2026
  • Actor Seth Rogen, wearing a taupe overshirt, shows a pimple patch stuck to his left pointer finger while standing in a Sephora store.
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    Retrieved from Sephora on October 27, 2026
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    Sephora casts Seth Rogen for holiday ads targeted at gift-givers

    “The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking thoughtful presents.

    By • Updated 19 hours ago
  • McDonald's for FIFA World Cup
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    Courtesy of McDonald's
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    What McDonald’s dropping its FIFA sponsorship means for sports marketing

    The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.

    By • Oct. 27, 2026
  • Clorox CMO
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    Permission granted by ANA
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    Why Clorox shifted from creating brand campaigns to systems of relevance

    CMO Eric Schwartz dug into how brands including Pine-Sol and Brita built social-first, high-volume content models.

    By • Oct. 26, 2026
  • Actor Walton Goggins portrays Ebeneezer Scrooge in a dark scene where he is haunted by the ghosts of Muppets Statler and Waldorf.
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    Permission granted by Walmart
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    Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign

    For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

    By • Oct. 26, 2026
  • Coca-Cola Global CMO Manolo Arroyo at ANA Masters of Marketing
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    Permission granted by ANA
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    Inside Coca-Cola’s marketing transformation amid agency roster shake-up

    The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.

    By • Oct. 23, 2026
  • Banana Republic cover art for its "The Agency" social media content series.
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    Courtesy of Banana Republic
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    Banana Republic debuts TikTok content series in bid for younger shoppers

    The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

    By • Oct. 22, 2026
  • AB InBev Global CMO Marcel Marcondes
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    Permission granted by ANA
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    How AB InBev built a culture of creative effectiveness that drives growth

    At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.

    By • Oct. 22, 2026
  • Graza campaign imagery for "The Hot Lap Test"
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    Courtesy of Graza
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    How CPG challenger brands are setting category marketing trends

    From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets. 

    By • Oct. 22, 2026
  • Actor D'Arcy Carden speaks to a group alongside a painted portrait of Target mascot Bullseye in a holiday ad from the retailer.
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    Permission granted by Target
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    Target unwraps high-concept holiday ads focused on gift-giving academy

    Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.

    By • Oct. 21, 2026
  • Domino's Minecraft collaboration
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    Courtesy of Domino's Pizza
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    Domino’s links with Minecraft to push personal pizza via gaming

    The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.

    By • Oct. 21, 2026
  • Marriott Bonvoy
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    Courtesy of Marriott
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    How Marriott Bonvoy got scale, speed with global creator-led campaign

    Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.

    By • Oct. 19, 2026
  • Cover art for Peacock's Your Bravoverse experience.
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    Courtesy of Peacock
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    Wendy’s signs on as first sponsor for in-app Bravo fan experience

    The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.

    By • Oct. 15, 2026
  • The iconic Nike swoosh design is displayed in a window of the athletic company's new store on Broadway in Manhattan on April 24, 2026 in New York City.
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    Spencer Platt via Getty Images
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    Consumer goods giants step up ad intensity as other big spenders pull back: report

    Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

    By • Oct. 15, 2026
  • Mr. Pibb
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    Courtesy of The Coca-Cola Company
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    How Coca-Cola’s Mr. Pibb became the fastest-growing brand of 2026

    The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.

    By • Oct. 15, 2026
  • An evening photograph of a corner of an Applebee's restaurant
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    M. Suhail via Getty Images
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    Q&A

    Applebee’s CMO on differentiating marketing in a value-obsessed industry

    Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.

    By • Oct. 14, 2026
  • Four executives sit on a stage at the Advertising Week New York conference in October, 2026.
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    5 ways marketers can make a lasting impact with Gen Alpha

    Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.

    By • Oct. 14, 2026
  • Creative for Chipotle's "Big Ass Chipotle Bag"
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    Courtesy of Chipotle
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    Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy

    A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.

    By • Oct. 13, 2026
  • Nikola Jokić for Sprite
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    Courtesy of Sprite
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    How Sprite is refreshing its NBA sponsorship with a global focus

    The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.

    By • Oct. 12, 2026
  • NY-NJ FIFA Fan Fest 2026
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    Courtesy of MLS
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    Q&A

    Volkswagen’s CMO on driving emotional connection through partnerships

    Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.

    By • Oct. 9, 2026
  • Panelists at Advertising Week New York
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    Why Free People prioritizes cultural co-authorship in celeb tie-ups

    At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.

    By • Oct. 9, 2026
  • Omaha Steaks campaign imagery for its "No Bull" campaign.
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    Courtesy of Omaha Steaks
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    Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z

    The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.

    By Danielle McLean • Oct. 8, 2026
  • Alex Cooper holds a bottle of Unwell for NWSL
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    Courtesy of NWSL
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    Opinion

    Your brand can do almost anything — and that’s the problem

    Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.

    By Sunny Bonnell and Ashleigh Hansberger • Oct. 8, 2026