Brand Strategy
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Courtesy of WPP
WPP’s new AI platform offers marketing without agencies for SMBs
The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.
By Peter Adams • Oct. 24, 2025 -
Permission granted by Shutterstock for Advertising Week New York
Top takeaways from Advertising Week 2025 marketers need to know
Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.
By Chris Kelly , Peter Adams , Jessica Hammers , Sara Karlovitch • Oct. 23, 2025 -
Explore the Trendline➔
Spencer Platt via Getty Images
TrendlineMultichannel Optimization
There’s greater urgency around the need to optimize multichannel marketing efforts and unite channels including retail media, social media and others.
By Marketing Dive staff -
Courtesy of True Religion
True Religion targets women, college sports fans in holiday campaign
The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.
By Jessica Hammers • Oct. 23, 2025 -
Courtesy of Wild AF
Sober celebrities pour into nonalcoholic beer
Comedian John Mulaney, a co-owner of Years, will act as spokesperson for the nonalcoholic brand and participate in its first creative campaign.
By Laurel Deppen • Oct. 23, 2025 -
Courtesy of Pernod Ricard
Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product
The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.
By Sara Karlovitch • Oct. 22, 2025 -
Courtesy of Ocean Spray
Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays
The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.
By Chris Kelly • Oct. 22, 2025 -
Permission granted by Welch's
Welch’s names chief brand and innovation officer as strategy shifts
The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and consumer-driven.
By Peter Adams • Oct. 21, 2025 -
Getty Images
Deep Dive6 gaming takeaways for marketers from Advertising Week New York
Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.
By Sara Karlovitch • Oct. 21, 2025 -
Courtesy of General Mills
Pillsbury opens door to Doughboy’s home with interactive AR experience
A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality competition series.
By Peter Adams • Oct. 20, 2025 -
Courtesy of Hellmann's
How Hellmann’s covers the spread with football marketing
Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.
By Chris Kelly • Oct. 20, 2025 -
Permission granted by Manscaped
Q&AHow Manscaped’s CMO tackles Super Bowl-sized brand ambitions
Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling down on edgy humor.
By Peter Adams • Oct. 20, 2025 -
Courtesy of Cava
Cava ties gaming culture to loyalty rewards with Clix collaboration
A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to the chain’s newly revamped loyalty program.
By Peter Adams • Oct. 17, 2025 -
Courtesy of Hennessy
ColumnCampaign Trail: Hennessy stirs up social with LeBron’s latest decision
Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”
By Chris Kelly • Oct. 17, 2025 -
Retrieved from Lysol on October 15, 2025
Lysol taps Snooki for social campaign promoting the ‘StinkCheck’
The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved ones’ odorous passions.
By Aaron Baar • Oct. 16, 2025 -
Screenshot: Sonoco/Vimeo
Sonoco’s inaugural TV ads put a lens on packaging’s everyday moments
Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director.
By Katie Pyzyk • Oct. 16, 2025 -
Courtesy of DoorDash
How DoorDash Ads balances advertiser needs with the consumer experience
General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points.
By Jessica Hammers • Oct. 16, 2025 -
Permission granted by Variety via Getty Images
How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI
CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.
By Chris Kelly • Oct. 15, 2025 -
Justin Sullivan / Staff via Getty Images
Brand valuations swing wildly amid AI, market-driven disruption: report
Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram also gained ground.
By Peter Adams • Oct. 15, 2025 -
Courtesy of Procter & Gamble
Herbal Essences taps into infomercial nostalgia to serve ‘scent traps’
The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ads.
By Chris Kelly • Oct. 15, 2025 -
Permission granted by Target
Why Target is embracing social-first marketing for its Woolrich collab
A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.
By Peter Adams • Oct. 14, 2025 -
Courtesy of Gap Inc.
Gap Inc. recruits micro-influencers for new affiliate program
On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.
By Daphne Howland • Oct. 10, 2025 -
Permission granted by Shutterstock for Advertising Week New York
CMOs share what brands get wrong when marketing to Gen Z
The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
By Peter Adams • Oct. 10, 2025 -
Courtesy of Axe
Axe’s latest swing: When TikTok absurdism meets brand design
To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process with a creator.
By Chris Kelly • Oct. 10, 2025 -
Shutterstock for Advertising Week New York
E.l.f., MAC on driving growth through inclusivity — and tips for others
Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said during an Advertising Week panel.
By Jessica Hammers • Oct. 9, 2025 -
Permission granted by Shutterstock for Advertising Week New York
How Keurig Dr. Pepper embraces flywheel marketing to drive performance
During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.
By Chris Kelly • Oct. 9, 2025
