How Applebee’s Date Night Pass builds on the chain’s marketing-led success

CMO Michelle Chin details the return of the fan-favorite offer and the lessons she’s learned in her first few months at the Dine Brands chain.

By Chris Kelly • Jan. 28, 2026

How Campari is staking a claim in the low-alcohol market

Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.

By Sara Karlovitch • Jan. 27, 2026

How Dollar Shave Club is calling out B.S. after a Super Bowl stiff arm

The DTC disruptor brand pivoted after its latest edgy campaign was rejected for the big game for using profanity.

By Chris Kelly • Jan. 26, 2026

Chipotle’s new CMO on how the brand’s latest ad meets consumer trends

“Choices” contrasts daily prep at the fast-casual Mexican chain with images of nuggets in fryer baskets and frozen burger patties on a conveyor belt.

By Chris Kelly • Jan. 26, 2026

CMO-plus roles more prominent as marketing needs diversify: report

CMO churn can mean leaving for more responsibilities, including CEO posts, but representation has seen little progress, Spencer Stuart found.

By Peter Adams • Jan. 26, 2026

Dave’s Hot Chicken CMO on building on organic growth as brand levels up

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

By Chris Kelly • Jan. 22, 2026

Coke creates chief digital officer role to keep pace with tech demands

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.

By Peter Adams • Jan. 16, 2026

Why Dos Equis revived the Most Interesting Man amid category headwinds

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

By Chris Kelly • Jan. 16, 2026

Disney streamlines marketing into one unit focused on cohesion, agility

The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN. 

By Peter Adams • Jan. 15, 2026

Chipotle brand chief Chris Brandt steps down

The award-winning executive led marketing for the fast casual chain for nearly eight years.

By Chris Kelly • Jan. 14, 2026

Puma names new senior global brand marketer following reorganization

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.

By Peter Adams • Jan. 9, 2026

7-Eleven’s chief marketing officer Marissa Jarratt departs

The executive spearheaded several popular marketing, advertising and digital loyalty initiatives, including the company’s retail media network.

By Brett Dworski • Jan. 9, 2026

Why IHOP flipped a fantasy football punishment into bottomless pancakes

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.

By Chris Kelly • Jan. 5, 2026

Unilever’s top marketer to depart amid structural shakeup at CPG giant

Esi Eggleson Bracey will leave at the end of January as Leandro Barreto, current CMO of beauty and wellbeing, sees his remit expanded.

By Peter Adams • Dec. 18, 2025

How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push

CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis Kelce.

By Chris Kelly • Dec. 15, 2025

How Sprouts cultivated an organic appearance in Apple TV hit ‘Pluribus’

CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through women’s sports.

By Chris Kelly • Dec. 10, 2025

How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

Created by Colin Jost’s No Notes agency, “I Use Zoom!” stars Bowen Yang and is a humorous love letter to the platform’s loyal users.

By Chris Kelly • Dec. 10, 2025

How the best marketing campaigns of 2025 navigated uncertain times

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

By Chris Kelly , Jessica Hammers , Peter Adams , Sara Karlovitch • Dec. 9, 2025

US Soccer’s CMO on its World Cup campaign as brands take the pitch

The organization’s “Never Chase Reality” push comes as the sports league prepares for stronger interest and engagement from fans and marketers.

By Chris Kelly • Dec. 8, 2025

Burger King’s CMO on how a ‘SpongeBob’ collab cuts across generations

The partnership spans new ads, a special menu, toys, packaging, an app takeover, experiential activations and more.

By Chris Kelly • Dec. 1, 2025

How Urban Outfitters connects with Gen Z through brand collaborations

The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe to meet consumer needs.

By Chris Kelly • Nov. 26, 2025

Why American Eagle tapped Martha Stewart to extend beyond Gen Z

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push. 

By Jessica Hammers • Nov. 25, 2025

CMOs see support for brand building fade while ROI scrutiny rises: NIQ

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a divided climate.

By Peter Adams • Nov. 19, 2025

How Unilever is pushing sports marketing beyond broadcast convention

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.

By Peter Adams • Nov. 19, 2025

How Gen Z is reshaping holiday marketing — and what brands can do about it

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

By Jessica Hammers • Nov. 19, 2025