CMO Corner: Page 2

Coverage of industry leaders from our journalists

  • Pepsi airs first-ever TV ad to promote Super Bowl halftime show
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    Courtesy of Pepsi

    PepsiCo's in-house content studio head on preserving brand trust as demand soars

    Saying no to projects isn't out of the question as Louis Arbetter tries to maintain quality while building out new capabilities in areas like social listening.

    By Dec. 20, 2021
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    Courtesy of General Mills

    General Mills names chief brand and disruptive growth officer after sunsetting CMO role

    A change in marketing leadership speaks to a desire to more closely wed brand-building with innovation as the pandemic resets expectations.

    By Dec. 17, 2021
  • Comic Dive's CMO Circus column for 2020
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    John Hazard

    CMOs must step away from the shiny objects

    To solve the CMO tenure problem, marketers must stop blaming the CEO, start thinking about new frameworks and revisit the fundamentals, Boathouse's John Connors writes.

    By John Connors • Dec. 9, 2021
  • Taco Bell began testing a Taco Lover's Pass in Tuscon, Arizona, in September 2021.
    Image attribution tooltip
    Permission granted by Taco Bell

    Taco Bell appoints Jordan Brand CMO as global chief brand officer

    Sean Tresvant will lead the chain's efforts to drive culture and create impact with a focus on omnichannel initiatives and digital customer touchpoints.

    By Dec. 3, 2021
  • Burger King gets a fresh look
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    Courtesy of Burger King

    Burger King's Ellie Doty is latest marketer to leave brand

    The exit of the chain's first North American CMO comes as its parent company's growth lags behind that of competitors.

    By Nov. 5, 2021
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    Courtesy of KFC

    KFC scores new CMO with Nintendo's Nick Chavez

    With more than 11 years at Nintendo of America, the executive has deep industry knowledge that reflects the growing importance of gaming and digital to consumer-facing brands.

    By Oct. 29, 2021
  • People wait in line at Advertising Week 2021. Retrieved by Marketing Dive on Oct. 25, 2021
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    Permission granted by Advertising Week
    Deep Dive

    At Advertising Week: Less fluff and increased candor around industry's uncertain future

    Across four days in New York, marketers stepped out of their comfort zones with optimism that occasionally belied ongoing supply chain and engagement issues.

    By Oct. 26, 2021
  • Cadillac Lyriq EV SUV retrieved by Marketing Dive on Oct. 18, 2021
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    Retrieved from General Motors on October 18, 2021

    Cadillac's CMO on shifting brand strategy to address supply chain, cookie challenges

    Melissa Grady said holiday ads would focus more on brand-building for the Lyriq, Cadillac's first EV, versus typical deals-oriented messaging.

    By Oct. 19, 2021
  • An Under Armour storefront
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    Kaarin Vembar/Marketing Dive

    Under Armour names first chief consumer officer as marketing chief plans exit

    Massimo Baratto will take over the functions of the CMO in the new position, overseeing global marketing, e-commerce and retail.

    By Cara Salpini • Oct. 18, 2021
  • Several exercise machines in a room with a Planet Fitness logo.
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    Tommaso Boddi via Getty Images

    Why Planet Fitness went from 16 agencies to one with new AOR Publicis

    CMO Jeremy Tucker explained how a bespoke agency is expected to drive scale and efficiency and spur $40 million in incremental media investment.

    By Sept. 13, 2021
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    Joe Raedle via Getty Images

    Anheuser-Busch taps new CMO, adds marketing role in C-suite shuffle

    The shakeup sees the brewing company making significant moves toward advancing its consumer-first media strategy.

    By Asa Hiken • Sept. 8, 2021
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    Courtesy of Bed Bath & Beyond

    Bed Bath & Beyond brand chief departs after little over a year

    Chief Digital Officer Rafeh Masood on Monday took over Cindy Davis' duties on an interim basis, amid the retailer's private label push.

    By Daphne Howland • Aug. 31, 2021
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    Justin Sullivan via Getty Images

    McDonald's taps new global, US CMOs in executive shuffle

    The chain is refashioning some of its leadership structure following the creation of a customer experience team earlier this summer.

    By Aug. 25, 2021
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    Monica Schipper/Getty Images Entertainment via Getty Images

    MLB taps former Marriott exec as CMO to bolster digital efforts

    Karin Timpone brings a background in digital marketing that could help the league explore areas like loyalty and blockchain.

    By Asa Hiken • Aug. 18, 2021
  • Opinion

    Back from the brink: Why the CMO role has experienced a resurgence

    CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston.

    By Janice Caston • Aug. 12, 2021
  • Subway's reimagined interiors put in place in 2021 as part of its Eat Fresh Refresh.
    Image attribution tooltip
    Permission granted by Subway

    Subway's CMO on why the brand's transformation is just beginning

    Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.

    By Aug. 11, 2021
  • Marketing budgets slip in relation to revenue, shrinking to 6.4%, Gartner finds

    The firm's latest CMO Spend Survey found that allocations to areas like external agencies continued to drop while investments in digital and commerce remained strong.

    By July 14, 2021
  • Burger King gets a fresh look
    Image attribution tooltip
    Courtesy of Burger King

    Burger King CMO becomes co-leader as president steps down

    Chris Finazzo's departure comes as the company attempts to reinvent itself, launching a digitally focused rebrand in January and a loyalty program.

    By Emma Liem Beckett • July 7, 2021
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    martin-dm via Getty Images

    Top priorities for CMOs in the post-pandemic world

    Chief marketers will need to continue to embrace change, putting customers and employees front and center, writes Forrester CMO Shirley Macbeth.

    By Shirley Macbeth • July 6, 2021
  • Wendy's CMO Carl Loredo retrieved by Marketing Dive on June 24, 2021
    Image attribution tooltip
    Permission granted by Wendy's

    Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business

    Carl Loredo, the chain's marketing chief since 2019, said his overall vision is unchanged by the pandemic, while tactics are evolving to meet tech needs.

    By June 28, 2021
  • As CMOs seek to fortify pandemic gains, confusion grows around brand purpose

    Executives from LVMH, Unilever and other brands discussed the evolving role of chief marketers during a virtual ANA roundtable as part of Cannes Lions.

    By June 24, 2021
  • NTWRK hires former Foot Locker exec as first chief marketer.
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    Retrieved from NTWRK on June 22, 2021

    NTWRK hires Foot Locker exec as first CMO

    The new chief marketer steps in as livestream platforms are raising capital and the U.S. livestream market is poised for growth.

    By Tatiana Walk-Morris • June 22, 2021
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    Courtesy of Dunkin'

    Dunkin' taps Coke marketing vet as US CMO following two-year search

    Rafael Acevedo will shepherd a wide range of marketing functions, including digital initiatives, as the chain navigates the pandemic reopening.

    By June 21, 2021
  • KFC Canada tests Google's food ordering service
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    Courtesy of KFC Canada

    How Yum Brands generates sales, cultural impact with a three-pronged marketing framework

    Former CEO Greg Creed and CMO Ken Muench went deep with Marketing Dive on an R.E.D. strategy — also the subject of their new book — that has turned brands like Taco Bell into category trendsetters.

    By June 17, 2021
  • Wells Fargo branch exterior
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    Courtesy of Wells Fargo multimedia resources

    Wells Fargo's marketing chief is leaving as bank retires that position

    The CMO's departure, which has no set date, has roots in a restructuring that divided the bank's three business units into five. Rather than keep a central marketing chief, the bank will assign a marketing lead to each division.

    By Dan Ennis • May 24, 2021