CMO Corner: Page 2

Coverage of industry leaders from our journalists

  • Dove Self-Esteem beauty generated by AI
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    Courtesy of Dove
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    Dove CMO who built brand’s purpose marketing bona fides departs

    Alessandro Manfredi is leaving Unilever after over two decades as the type of purpose-driven marketing he helped define is increasingly challenged.

    By • July 3, 2024
  • Several booths designed to like the old West are lined up outside.
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    Courtesy of 818 Tequila
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    818 Tequila mixes cocktail of sustainability, social media and celebrity

    Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.

    By Nicole Ortiz • July 2, 2024
  • Exterior of Target store
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    Sam Silverstein/Marketing Dive
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    Target reshuffles C-suite

    Among the changes, current Chief Marketing Officer Lisa Roath will become chief merchandising officer of food, essentials and beauty early next year.

    By Catherine Douglas Moran • Updated June 25, 2024
  • Vlad Guerrero Jr drinking Bodyarmor
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    Courtesy of Bodyarmor
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    Q&A

    How BodyArmor’s CMO is playing catch-up in the crowded hydration market

    Tom Gargiulo explains how the Coca-Cola brand is rolling out bottles with AR functionality that feature MLB and NFL athletes to engage with Gen Z.

    By • June 12, 2024
  • Ex-Pepsi CMO Todd Kaplan on stage
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    Noam Galai/Getty via Getty Images
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    Pepsi CMO Todd Kaplan departs as cola wars heat up

    After nearly two decades at PepsiCo, the marketing executive who oversaw the flagship brand's turnaround and visual overhaul will pursue a new opportunity.

    By • June 5, 2024
  • The Department of Research and Deliciousment in Sonic Drive-In's new campaign
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    Retrieved from Sonic Drive-In on May 31, 2024
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    Inside Sonic Drive-In’s new brand platform and ‘crazy fun’ campaign

    CMO Ryan Dickerson explained how the Inspire Brands QSR is personifying the chain with a new duo years after replacing its fan-favorite "Two Guys."

    By • June 3, 2024
  • United Airlines Wrexham mascot
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    Courtesy of United Airlines
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    Q&A

    How United Airlines flies with Wrexham to cultural relevancy

    The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.

    By • May 21, 2024
  • An exterior image of a Pizza Hut with bricks and red signage
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    Courtesy of Yum Brands/Pizza Hut
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    Pizza Hut names new CMO, global chief brand officer as sales slide

    The new appointments come weeks after the chain named Carl Loredo, previously global chief marketing officer for Wendy's, as its new U.S. president.

    By • May 20, 2024
  • Corporate executives talking about data
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    gorodenkoff via Getty Images
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    CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels

    Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

    By • May 15, 2024
  • Celebrity chef Bobby Flay, wearing an apron, stands behind a grill outside and prepares dishes in a Pepsi ad
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    Permission granted by PepsiCo Beverages North America
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    Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay

    The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.

    By • May 14, 2024
  • Business executive seen talking to an engineer in workwear in front of solar panels.
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    Max Kegfire via Getty Images
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    Deep Dive

    Why marketers increasingly downplay sustainability efforts

    Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash.

    By Nicole Ortiz • May 14, 2024
  • Gap Store at Hillcrest Mall
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    "Gap in Hillcrest Mall" by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY 1.0
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    Gap names new global CMO amid push to revitalize brand

    Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

    By • May 8, 2024
  • Colleagues at business meeting in conference room.
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    FangXiaNuo via Getty Images
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    Report: CMO tenure stabilizes, though volatility remains high at top brands

    A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.

    By • April 16, 2024
  • Jif lineup
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    Courtesy of The J.M. Smucker Company
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    J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands

    After handling the CPG giant's business at Publicis, Gail Hollander now leads the marketer's in-house efforts to modernize brands for new audiences.

    By • April 15, 2024
  • Papa Johns Better Get You Some
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    Courtesy of Papa Johns
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    Q&A

    How Papa Johns’ new brand platform connects pizza to marketing transformation

    CMO Mark Shambura delves into the “Better Get You Some” campaign, the first major effort handled by creative AOR The Martin Agency.

    By • April 2, 2024
  • Levi's "The Floor is Yours" campaign
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    Courtesy of Levi's
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    Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day

    CMO Kenny Mitchell explains how “The Floor Is Yours” will “pass the pen” to consumers via a global casting call for a role in a music video.

    By • March 25, 2024
  • Person looking at Lyft app on mobile sees an ad for "Wonka"
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    Courtesy of Lyft
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    Lyft deepens ad-targeting, measurement bench as in-app video launches

    Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats.

    By • March 22, 2024
  • Lowe's storefront
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    Courtesy of Lowe's
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    Q&A

    How Lowe’s loyalty program is the ‘spine’ for personalization efforts

    Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media.

    By • March 21, 2024
  • A closeup of beverage cups featuring the logo of Starbucks Coffee.
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    Stephen Chernin via Getty Images
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    Starbucks sunsets global CMO role amid larger structural shakeup

    Global CMO Brady Brewer is taking the reins as CEO of international while the QSR is seeking a global brand creative leader.

    By • March 19, 2024
  • Dwayne The Rock Johnson appears twice in a Zoa Energy ad
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    Courtesy of Zoa Energy
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    Q&A

    How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign

    CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off.

    By • March 6, 2024
  • Four people have a discussion in front of a laptop.
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    Delmaine Donson via Getty Images
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    ANA: Marketing workforce diversity slips, reversing yearslong trend

    While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body.

    By • Feb. 16, 2024
  • Comedian Desus Nice holds Tums and a smartphone with food on the table and football on the TV
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    Courtesy of Tums
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    Q&A

    Why DraftKings bet on other brands to build buzz beyond the big game

    CMO Stephanie Sherman explains why DraftKings teamed with Tums, DiGiorno and Samuel Adams to engage with a growing sports betting audience.

    By • Feb. 12, 2024
  • Meta's sign at 1 Hacker Way, California.
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    Kelly Sullivan via Getty Images
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    Meta spotlights how AI investments are paying off for advertisers

    Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.

    By • Feb. 9, 2024
  • A person holds a smartphone that displays Burger King's AI Whopper experience.
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    Courtesy of Burger King
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    How Burger King’s AI-generated Whoppers reflect the brand’s heritage

    CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.

    By • Feb. 8, 2024
  • Individuals and robots working together on brainstorming ideas.
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    Nuttapreya Sirisommai via Getty Images
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    Marketing playbook: Breaking down industry trends to follow in 2024

    Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff • Jan. 26, 2024