CMO Corner: Page 2
Coverage of industry leaders from our journalists
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Why Mountain Dew refreshed its visual identity for a new era of marketing
A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.
By Chris Kelly • Oct. 9, 2024 -
5 ways marketers can master RCS for mobile messaging
Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.
By Jessica Deyo • Oct. 3, 2024 -
JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan
The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”
By Peter Adams • Oct. 2, 2024 -
Q&A
Mazda’s CMO on how a new brand platform helps it punch above its weight
WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.
By Chris Kelly • Sept. 25, 2024 -
Macy’s beefs up marketing team
Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.
By Daphne Howland • Sept. 19, 2024 -
How Wrangler is riding its Western heritage to build brand momentum
After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.
By Chris Kelly • Sept. 12, 2024 -
How TD Bank makes banking accessible to younger, diverse consumers
Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.
By Chris Kelly • Sept. 11, 2024 -
Former Hyundai CMO named X’s global head of marketing
Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.
By Peter Adams • Sept. 10, 2024 -
Q&A
Why Old Navy is throwing back to the ‘90s to burnish its iconic brand
CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.
By Chris Kelly • Sept. 10, 2024 -
Q&A
Why Nationwide tapped Peyton Manning to sell more than insurance in new ads
Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.
By Chris Kelly • Sept. 5, 2024 -
Q&A
Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.
By Chris Kelly • Sept. 3, 2024 -
How Barbie is giving fresh energy to its tagline and catching WNBA fever
The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.
By Jessica Deyo • Aug. 30, 2024 -
The CMO role has evolved: Here’s what the numbers say
While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.
By Sara Karlovitch • Aug. 30, 2024 -
KFC names new US CMO to bolster turnaround efforts
Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.
By Peter Adams • Aug. 29, 2024 -
Hyundai’s former CMO Zepeda departs following internal reorganization
Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division.
By Peter Adams • Aug. 28, 2024 -
How Taco Bell is exporting its musical bona fides to grow internationally
International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren't “plug and play.”
By Chris Kelly • Aug. 27, 2024 -
Marketing data security threats are rising: Where CMOs see gaps
While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG.
By Peter Adams • Aug. 22, 2024 -
Q&A
Why Hinge turned real love stories into a zine written by literary stars
CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.
By Chris Kelly • Aug. 21, 2024 -
Q&A
Allbirds CMO on why brand building is key to company’s turnaround plan
CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.
By Peter Adams • Updated Aug. 15, 2024 -
Popeyes appoints PepsiCo marketer as new CMO
Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain.
By Chris Kelly • Aug. 12, 2024 -
Panera Bread nabs Papa Johns CMO following menu overhaul
The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.
By Peter Adams • Aug. 8, 2024 -
Deep Dive
Back-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Deyo • Aug. 8, 2024 -
Q&A
Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’
CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties.
By Chris Kelly • Aug. 6, 2024 -
Q&A
How Liquid Death cuts through marketing noise without big media buys
Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.
By Chris Kelly • Aug. 5, 2024 -
CMOs are betting on creativity despite mounting pressure: report
While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.
By Aaron Baar • Aug. 5, 2024