CMO Corner: Page

Coverage of industry leaders from our journalists

  • Qualcomm Snapdragon
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    Courtesy of Snapdragon
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    How Qualcomm is building an iconic consumer brand for the AI era

    CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.

    By • May 4, 2026
  • Man works in construction in Ford ad
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    Courtesy of Ford
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    Ford CMO on bringing American values to life for nation’s 250th birthday

    Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.

    By • May 1, 2026
  • Kids in Carter's x Umbro clothing
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    Courtesy of Carter's
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    Q&A

    Carter’s CMO on evolving marketing by pairing heritage with progress

    The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”

    By • April 30, 2026
  • corporate team working together
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    Getty Images
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    CMOs built up CEO trust. Now they must prove they can drive growth.

    While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.

    By • April 28, 2026
  • A sign on a Chipotle restaurant.
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    Spencer Platt via Getty Images
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    Chipotle appoints Fernando Machado as chief brand officer

    The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.

    By • April 27, 2026
  • Garage Beer Last True Cold One title card
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    Courtesy of Garage Beer
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    Deep Dive

    What marketers need to know as branded films return to screens

    E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

    By • April 23, 2026
  • Powerade's World Cup 2026 ad
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    Courtesy of Powerade
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    How Powerade’s World Cup campaign attempts to break through a crowded field

    Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.

    By • April 23, 2026
  • Minor's Kitchen sauce from Nestle
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    Christopher Doering/Marketing Dive
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    Q&A

    How Nestlé’s US CMO keeps tabs on changing consumer tastes

    Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.

    By • April 22, 2026
  • Burger King Mandalorian and Grogu adult bundle
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    Courtesy of Burger King
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    Burger King returns to ‘Star Wars’ galaxy as turnaround push endures

    CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.

    By • April 21, 2026
  • Campaign imagery for E.l.f.'s "So Many Dicks" campaign.
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    E.l.f. Cosmetics/Oberland

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    E.l.f. promotes longtime CMO Kory Marchisotto to president

    Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.

    By • April 20, 2026
  • Amika campaign imagery for "On Your Wavelength" featuring Rashuna Durham, one of Amika’s lead pro educators.
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    Courtesy of Amika
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    How Amika’s marketing aims to make prestige hair care more approachable

    CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

    By • April 16, 2026
  • Megan Fox for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

    The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”

    By • April 15, 2026
  • Sydney Sweeney poses for American Eagle's 2026 summer campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

    CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

    By • April 15, 2026
  • Chili's fast food court
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    Courtesy of Chili's Grill & Bar
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    Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up

    The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.

    By • April 14, 2026
  • A case of Modelo in a soccer stadium
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    Courtesy of Modelo
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    Inside Modelo’s largest soccer investment to date ahead of World Cup

    As part of its “Cerveza for Fútbol” platform, the brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

    By • April 14, 2026
  • Jake from State Farm in Netflix's "Running Point" alongside Kate Hudson
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    Courtesy of State Farm
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    How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

    Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

    By • April 13, 2026
  • U.S. Bank Stadium
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    Permission granted by Steve Bergerson, Courtesy of SMG & U.S. Bank Stadium
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    US Bank inks NFL sponsorship in latest step of brand’s cultural evolution

    U.S. Bank has revealed the first ads made as part of its partnership with the NFL. The spots will run across TV, online video and CTV.

    By • Updated April 20, 2026
  • Actor Cynthia Erivo, wearing Brooks Running workout gear, looks directly into the camera in an outdoor photo shoot
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    Permission granted by Brooks Running
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    Q&A

    Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

    The “Wicked” and “Dracula” star is featured in video ads and social content as part of a new campaign tied to her training for the London Marathon.

    By • April 7, 2026
  • A man plays a wax sax in a Bic ad
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    Courtesy of Bic
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    Bic reignites ‘Flick Your Bic’ tagline for a new generation

    A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

    By • April 6, 2026
  • Scotts Miracle-Gro
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    Courtesy of Scotts Miracle-Gro
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    Q&A

    How Scotts Miracle-Gro evolves marketing as gardening goes year-round

    The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.

    By • April 1, 2026
  • A photograph of a gray sign with a red box inside with white letters that says "Jack" under the box it says "in the box."
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    Justin Sullivan via Getty Images
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    Jack in the Box names CMO to strengthen product innovation, loyalty

    Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

    By • March 30, 2026
  • an executive reviews information on their tablet inside a boardroom
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    Getty Images
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    More CMOs struggle with workloads as confidence in teams slips: report

    While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.

    By • March 30, 2026
  • NFL players and Old Spice Guy in an ad
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    Retrieved from Old Spice on March 27, 2026
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    P&G’s Pritchard on how brands must navigate a new epoch in marketing

    The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

    By • March 27, 2026
  • Coca-Cola World Cup Panini sticker book
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    Courtesy of Coca-Cola
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    Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup

    Shakir Moin explains how the soda giant is using the global opportunity to demonstrate its “de-averaging at scale” principle in action.

    By • March 18, 2026
  • External storefront of a Lands' End.
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    Courtesy of Lands' End
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    Lands’ End names first CMO in nearly a decade amid turnaround push

    The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

    By • March 17, 2026