Why United helped broadcast ESPN’s fantasy football show live from the sky

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to broadcast the Super Bowl.

By Chris Kelly • Aug. 26, 2026

How Athleta is revamping its brand narrative with bolder purpose

A fall campaign features cinematic ads, bigger bets on social-first marketing and a sponsorship of Olivia Rodrigo’s first Daisy Chain Fields Festival. 

By Peter Adams • Aug. 25, 2026

Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

By Chris Kelly • Aug. 24, 2026

Newman’s Own bets on its purpose-driven heritage to engage millennials

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities.

By Danielle McLean • Aug. 20, 2026

Today’s marketing data is too saturated to be oil — it’s uranium

An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco's Pizza. 

By Steve Kennedy • Aug. 20, 2026

JCPenney parodies off-price retailers with wellness-themed campaign

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.

By Chris Kelly • Aug. 17, 2026

Shoe Station names chief marketing officer

Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer. 

By Kaarin Moore • Aug. 13, 2026

Panera Bread hires CMO from Cava as transformation work continues

Andrew Rebhun, who also has experience as chief marketer at El Pollo Loco, will lead all aspects of marketing at the fast-casual chain.

By Chris Kelly • Aug. 13, 2026

How Cava outperforms in fast casual despite frugal marketing budget

The chain has made bets on social content, loyalty and experiences to make the most of a marketing budget that’s just over 1% of revenue.

By Chris Kelly • Aug. 12, 2026

Rhone CMO on marketing at an inflection point for the apparel brand

Created in-house, with media handled by Kepler Group, “A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions.

By Chris Kelly • Aug. 11, 2026

Foot Locker reinforces role in sneaker culture with new brand platform

The campaign was created with Someplace, an agency founded by three Wieden+Kennedy veterans who had worked on the Nike account for years.

By Chris Kelly • Aug. 7, 2026

Papa Johns changes CMOs, ramps up mass marketing amid struggles

CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.

By Chris Kelly • Aug. 6, 2026

A CMO’s guide to machine relations

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.

By Jennifer Schenberg • Aug. 6, 2026

Express nods to its Y2K heyday in campaign that unites fashion, music

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

By Chris Kelly • Aug. 3, 2026

Hilton’s CMO on why brand marketing is an ‘irrational affinity business’

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.

By Chris Kelly • July 28, 2026

Holiday planning needs a new playbook

This holiday season, agility—not bigger budgets—will separate winners from everyone else.

By Danielle Wainwright • July 27, 2026

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

By Chris Kelly • July 22, 2026

Why Liberty Mutual turned a viral ad moment into a new brand character

Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.

By Chris Kelly • July 21, 2026

Kate Spade focused on ‘reigniting the magic’ with new chief marketer

L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

By Dani James • July 17, 2026

AI is accelerating the accountability gap. Here’s how CMOs can close it.

InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.

By Natalie Bastian • July 15, 2026

How Dollar Shave Club uses generative AI to unlock advertising creativity

The speed and ease of AI-powered campaigns is evolving how the brand works with agency Too Short For Modeling, executive Laura Higgins said.

By Chris Kelly • July 14, 2026

Rockstar Energy’s CMO on turning latent brand value into market share

The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.

By Chris Kelly • July 13, 2026

How Doritos gets global, year-round scale with Formula 1 partnership

The PepsiCo brand’s focus on home-based viewers comes to life in “The Crunch Prix,” a campaign created by Goodby Silverstein & Partners.

By Chris Kelly • July 8, 2026

How Tom Holland’s nonalcoholic Bero breaks through with brand partners

Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.

By Chris Kelly • July 2, 2026

Patriotism is no longer a campaign — it’s a branding strategy

Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys.

By Robert Passikoff • June 30, 2026