CMO Corner
Coverage of industry leaders from our journalists
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Courtesy of American Eagle
Q&AHow American Eagle is kicking off its deal with the new face of soccer
CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.
By Chris Kelly • June 10, 2026 -
Courtesy of Tropicana
Why Tropicana is rejuvenating its creative but keeping the same strategy
CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.
By Chris Kelly • June 8, 2026 -
Getty Images
OpinionWorld Cup tests marketersā ability to prove value of sponsorships
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.
By Nicole Greene • June 4, 2026 -
Courtesy of Stellantis
Deep DiveHow brands are celebrating 250 years of America amid political polarization
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
By Chris Kelly • June 4, 2026 -
Courtesy of Hyundai Motor America
Hyundaiās CMO on how to make the most of an official World Cup sponsorship
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
By Chris Kelly • June 1, 2026 -
Courtesy of Whisker
Q&AHow Litter-Robotās first CMO uses marketing to drive cat ownership
Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.
By Sara Karlovitch • May 21, 2026 -
Courtesy of Zevia
Q&AZeviaās CMO on how the āradically realā soda is stepping up marketing
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
By Chris Kelly • May 21, 2026 -
Courtesy of DoorDash
DoorDash taps ex-Amazon exec as CMO
Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.
By Chris Kelly • May 18, 2026 -
Courtesy of Foot Locker
Foot Locker debuts year-round basketball brand platform under new CMO
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.
By Chris Kelly • May 12, 2026 -
peshkov via Getty Images
AI remains a top priority for CMOs, but spending lags: Gartner
While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.
By Sara Karlovitch • May 11, 2026 -
Courtesy of Papa Johns
Q&APapa Johnsā CMO on driving cultural relevance with a āToy Storyā tie-up
The chain revealed a TV spot produced by Pixar and shared details about Pizza Planet experiences in Los Angeles, London, Seoul and Madrid.
By Chris Kelly • Updated May 27, 2026 -
Courtesy of Fox
Foxās refreshed pitch to advertisers connects fandoms to outcomes
CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.
By Chris Kelly • May 5, 2026 -
Courtesy of Snapdragon
How Qualcomm is building an iconic consumer brand for the AI era
CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.
By Chris Kelly • May 4, 2026 -
Courtesy of Ford
Ford CMO on bringing American values to life for nationās 250th birthday
Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.
By Chris Kelly • May 1, 2026 -
Courtesy of Carter's
Q&ACarterās CMO on evolving marketing by pairing heritage with progress
The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”
By Chris Kelly • April 30, 2026 -
Getty Images
CMOs built up CEO trust. Now they must prove they can drive growth.
While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.
By Chris Kelly • April 28, 2026 -
Spencer Platt via Getty Images
Chipotle appoints Fernando Machado as chief brand officer
The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.
By Chris Kelly • April 27, 2026 -
Courtesy of Garage Beer
Deep DiveWhat marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
By Chris Kelly • April 23, 2026 -
Courtesy of Powerade
How Poweradeās World Cup campaign attempts to break through a crowded field
Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.
By Chris Kelly • April 23, 2026 -
Christopher Doering/Marketing Dive
Q&AHow NestlĆ©ās US CMO keeps tabs on changing consumer tastes
Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.
By Peter Adams • April 22, 2026 -
Courtesy of Burger King
Burger King returns to āStar Warsā galaxy as turnaround push endures
CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.
By Chris Kelly • April 21, 2026 -
E.l.f. Cosmetics/Oberland
E.l.f. promotes longtime CMO Kory Marchisotto to president
Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.
By Chris Kelly • April 20, 2026 -
Courtesy of Amika
How Amikaās marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
By Jessica Hammers • April 16, 2026 -
Courtesy of Dr. Squatch
Why Dr. Squatchās first major deodorant campaign stars Megan Fox
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
By Chris Kelly • April 15, 2026 -
Courtesy of American Eagle
Inside American Eagleās latest bet on Sydney Sweeney for its summer campaign
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
By Jessica Hammers • April 15, 2026
