How Scotts Miracle-Gro evolves marketing as gardening goes year-round

The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.

By Chris Kelly • April 1, 2026

Jack in the Box names CMO to strengthen product innovation, loyalty

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

By Peter Adams • March 30, 2026

More CMOs struggle with workloads as confidence in teams slips: report

While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing teams in 2026.

By Peter Adams • March 30, 2026

P&G’s Pritchard on how brands must navigate a new epoch in marketing

The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

By Chris Kelly • March 27, 2026

Coca-Cola’s CMO on hyper-personalizing marketing around the World Cup

Shakir Moin explains how the soda giant is using the global opportunity to demonstrate its “de-averaging at scale” principle in action.

By Chris Kelly • March 18, 2026

Lands’ End names first CMO in nearly a decade amid turnaround push

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

By Jessica Hammers • March 17, 2026

Why JCPenney’s spring campaign bowed with a Paris, Texas, fashion show

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, discusses how a recent campaign plays off previous social-first efforts.

By Chris Kelly • March 16, 2026

Burger King’s CMO on firing its mascot as brand evolves in new campaign

“There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record.

By Chris Kelly • March 16, 2026

Why Dove turned Reddit product feedback into a real-world campaign

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

By Sara Karlovitch • March 12, 2026

How Celsius is building brands — not just beverages — as growth surges

The company recently announced the creation of an in-house agency that is intended to “drive brand growth with speed, consistency and sophistication.”

By Chris Kelly • March 11, 2026

Why Unleashed Brands tapped VaynerX to pump up social media marketing

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

By Chris Kelly • March 6, 2026

How Brooks Brothers is refreshing the oldest apparel brand in the US

The “Make It Yours” campaign transforms the brand’s positioning and spans social, digital, online video and out-of-home channels. 

By Chris Kelly • March 4, 2026

Chili’s CMO promoted to translate winning playbook to Brinker’s other brand

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.

By Peter Adams • March 3, 2026

How Coach cocreated a campaign with Gen Z communities around the world

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

By Chris Kelly • Feb. 26, 2026

How The Children’s Place embraces modern parenting with new brand platform

The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.

By Chris Kelly • Feb. 26, 2026

What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

By Chris Kelly • Feb. 24, 2026

Gartner: CMOs want AI transformation, but few are upgrading their skills

By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.

By Peter Adams • Feb. 23, 2026

PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

By Chris Kelly • Feb. 17, 2026

Edward Jones’ brand chief on marketing wealth management via sports, ads

Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.

By Chris Kelly • Feb. 9, 2026

Chipotle teases robust marketing plan amid search for ‘unicorn’ CMO

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

By Chris Kelly • Feb. 4, 2026

Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl

CMO Jonathan Mildenhall explains how consumers can take part in a home search via a scavenger hunt in the Redfin app.

By Chris Kelly • Feb. 4, 2026

E.l.f. taps into halftime show hype with purpose-driven Super Bowl play

The brand will be giving loyalty members a free subscription to Duolingo to help democratize access to learning a second language.

By Chris Kelly • Feb. 3, 2026

P.F. Chang’s names new CMO on tails of brand platform launch

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” campaign around the holidays. 

By Peter Adams • Jan. 30, 2026

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon from Coke’s advertising.

By Chris Kelly • Jan. 29, 2026

Unpacking the marketing industry trends forecast for 2026

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

By Marketing Dive staff • Jan. 29, 2026