Foot Locker debuts year-round basketball brand platform under new CMO

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

By Chris Kelly • May 12, 2026

AI remains a top priority for CMOs, but spending lags: Gartner

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

By Sara Karlovitch • May 11, 2026

Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up

Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.

By Chris Kelly • May 7, 2026

Fox’s refreshed pitch to advertisers connects fandoms to outcomes

CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

By Chris Kelly • May 5, 2026

How Qualcomm is building an iconic consumer brand for the AI era

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.

By Chris Kelly • May 4, 2026

Ford CMO on bringing American values to life for nation’s 250th birthday

Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.

By Chris Kelly • May 1, 2026

Carter’s CMO on evolving marketing by pairing heritage with progress

The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”

By Chris Kelly • April 30, 2026

CMOs built up CEO trust. Now they must prove they can drive growth.

While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.

By Chris Kelly • April 28, 2026

Chipotle appoints Fernando Machado as chief brand officer

The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.

By Chris Kelly • April 27, 2026

What marketers need to know as branded films return to screens

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

By Chris Kelly • April 23, 2026

How Powerade’s World Cup campaign attempts to break through a crowded field

Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.

By Chris Kelly • April 23, 2026

How Nestlé’s US CMO keeps tabs on changing consumer tastes

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.

By Peter Adams • April 22, 2026

Burger King returns to ‘Star Wars’ galaxy as turnaround push endures

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.

By Chris Kelly • April 21, 2026

E.l.f. promotes longtime CMO Kory Marchisotto to president

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.

By Chris Kelly • April 20, 2026

How Amika’s marketing aims to make prestige hair care more approachable

CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

By Jessica Hammers • April 16, 2026

Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”

By Chris Kelly • April 15, 2026

Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

By Jessica Hammers • April 15, 2026

Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up

The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.

By Chris Kelly • April 14, 2026

Inside Modelo’s largest soccer investment to date ahead of World Cup

As part of its “Cerveza for Fútbol” platform, the brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

By Chris Kelly • April 14, 2026

How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

By Chris Kelly • April 13, 2026

US Bank inks NFL sponsorship in latest step of brand’s cultural evolution

U.S. Bank has revealed the first ads made as part of its partnership with the NFL. The spots will run across TV, online video and CTV.

By Chris Kelly • Updated April 20, 2026

Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

The “Wicked” and “Dracula” star is featured in video ads and social content as part of a new campaign tied to her training for the London Marathon.

By Peter Adams • April 7, 2026

Bic reignites ‘Flick Your Bic’ tagline for a new generation

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

By Chris Kelly • April 6, 2026

How Scotts Miracle-Gro evolves marketing as gardening goes year-round

The lawn care company is using influencers, AI and sports marketing to be an always-on partner for gardeners of all ages.

By Chris Kelly • April 1, 2026

Jack in the Box names CMO to strengthen product innovation, loyalty

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

By Peter Adams • March 30, 2026