CMO Corner

Coverage of industry leaders from our journalists

  • A group of young people at a Hinge event
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    Courtesy of Hinge
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    Hinge’s chief marketer on why community is more than a marketing channel

    Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.

    By • June 17, 2026
  • NY-NJ FIFA Fan Fest 2026
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    Courtesy of MLS
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    How the World Cup fuels US soccer leagues and their brand partners

    The CMOs at Major League Soccer and the National Women's Soccer League explain how they’re marketing around the tournament.

    By • June 17, 2026
  • KFC
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    Courtesy of KFC
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    KFC’s brand evolution looks to set the standard for fried chicken QSRs

    Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a category it created.

    By • Updated June 15, 2026
  • Creative visual of business people in corporate staff meeting . Concept of digital technology for marketing data analysis and investment decision making .
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    Getty Images
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    Opinion

    The problem for brands isn’t their marketing strategy — it’s their structure

    Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.

    By Alison Steinlauf Anziska • June 10, 2026
  • Lamine Yamal for American Eagle
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    Courtesy of American Eagle
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    Q&A

    How American Eagle is kicking off its deal with the new face of soccer

    The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.

    By • June 10, 2026
  • Tropicana
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    Courtesy of Tropicana
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    Why Tropicana is rejuvenating its creative but keeping the same strategy

    CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.

    By • June 8, 2026
  • Soccer fans holding country flags
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    Getty Images
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    Opinion

    World Cup tests marketers’ ability to prove value of sponsorships

    When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene. 

    By Nicole Greene • June 4, 2026
  • U.S. military veteran Capt. Gary Neuger appears in a Jeep ad
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    Courtesy of Stellantis
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    Deep Dive

    How brands are celebrating 250 years of America amid political polarization

    Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

    By • June 4, 2026
  • Stella Spitzer for Hyundai
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    Courtesy of Hyundai Motor America
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    Hyundai’s CMO on how to make the most of an official World Cup sponsorship

    The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.

    By • June 1, 2026
  • One cat is inside a Litter-Robot while two are near it.
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    Courtesy of Whisker
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    Q&A

    How Litter-Robot’s first CMO uses marketing to drive cat ownership

    Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.

    By • May 21, 2026
  • Zevia product shot
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    Courtesy of Zevia
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    Q&A

    Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing

    The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.

    By • May 21, 2026
  • A delivery bag in front of bottles of alcohol in a store.
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    Courtesy of DoorDash
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    DoorDash taps ex-Amazon exec as CMO

    Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.

    By • May 18, 2026
  • Basketball players for Foot Locker
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    Courtesy of Foot Locker
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    Foot Locker debuts year-round basketball brand platform under new CMO

    Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

    By • May 12, 2026
  • Glowing AI chip with digital circuits and rising candlestick charts
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    peshkov via Getty Images
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    AI remains a top priority for CMOs, but spending lags: Gartner

    While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

    By • May 11, 2026
  • Papa Johns Toy Story collaboration
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    Courtesy of Papa Johns
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    Q&A

    Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up

    The chain revealed a TV spot produced by Pixar and shared details about Pizza Planet experiences in Los Angeles, London, Seoul and Madrid.

    By • Updated May 27, 2026
  • Fox Advertising out-of-home ad
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    Courtesy of Fox
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    Fox’s refreshed pitch to advertisers connects fandoms to outcomes

    CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

    By • May 5, 2026
  • Qualcomm Snapdragon
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    Courtesy of Snapdragon
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    How Qualcomm is building an iconic consumer brand for the AI era

    CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.

    By • May 4, 2026
  • Man works in construction in Ford ad
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    Courtesy of Ford
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    Ford CMO on bringing American values to life for nation’s 250th birthday

    Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.

    By • May 1, 2026
  • Kids in Carter's x Umbro clothing
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    Courtesy of Carter's
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    Q&A

    Carter’s CMO on evolving marketing by pairing heritage with progress

    The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”

    By • April 30, 2026
  • corporate team working together
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    Getty Images
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    CMOs built up CEO trust. Now they must prove they can drive growth.

    While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.

    By • April 28, 2026
  • A sign on a Chipotle restaurant.
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    Spencer Platt via Getty Images
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    Chipotle appoints Fernando Machado as chief brand officer

    The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.

    By • April 27, 2026
  • Garage Beer Last True Cold One title card
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    Courtesy of Garage Beer
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    Deep Dive

    What marketers need to know as branded films return to screens

    E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

    By • April 23, 2026
  • Powerade's World Cup 2026 ad
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    Courtesy of Powerade
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    How Powerade’s World Cup campaign attempts to break through a crowded field

    Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.

    By • April 23, 2026
  • Minor's Kitchen sauce from Nestle
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    Christopher Doering/Marketing Dive
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    Q&A

    How Nestlé’s US CMO keeps tabs on changing consumer tastes

    Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.

    By • April 22, 2026
  • Burger King Mandalorian and Grogu adult bundle
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    Courtesy of Burger King
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    Burger King returns to ‘Star Wars’ galaxy as turnaround push endures

    CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.

    By • April 21, 2026