CMO Corner
Coverage of industry leaders from our journalists
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Courtesy of Liquid I.V.
Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
By Peter Adams • Oct. 28, 2026 -
Courtesy of P.F. Chang's
Q&AP.F. Chang’s CMO is cooking up a plan to recapture chain’s old magic
The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth among its competitive set.
By Chris Kelly • Oct. 28, 2026 -
Permission granted by ANA
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into how brands including Pine-Sol and Brita built social-first, high-volume content models.
By Chris Kelly • Oct. 26, 2026 -
Permission granted by Zoom
Sponsored by Zoom Webinars and EventsThe new rules of virtual event strategy in 2026
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
Oct. 26, 2026 -
Permission granted by ANA
Inside Coca-Cola’s marketing transformation amid agency roster shake-up
The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.
By Chris Kelly • Oct. 23, 2026 -
Permission granted by ANA
How AB InBev built a culture of creative effectiveness that drives growth
At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a provider of experiences.
By Chris Kelly • Oct. 22, 2026 -
Courtesy of Dollar Shave Club
Dollar Shave Club markets ‘perfectly good’ razors as AI push continues
The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.
By Chris Kelly • Oct. 20, 2026 -
Permission granted by Arby's
Arby’s hires ex-Papa Johns CMO to balance brand-building, sales growth
Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.
By Chris Kelly • Oct. 15, 2026 -
M. Suhail via Getty Images
Q&AApplebee’s CMO on differentiating marketing in a value-obsessed industry
Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.
By Chris Kelly • Oct. 14, 2026 -
Courtesy of MLS
Q&AVolkswagen’s CMO on driving emotional connection through partnerships
Rachael Zaluzec digs into the brand’s newly expanded work with U.S. Soccer and NBCUniversal.
By Peter Adams • Oct. 9, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
By Chris Kelly • Oct. 9, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
How Revlon used Amazon’s interactive video ads to drive outcomes
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
By Chris Kelly • Oct. 8, 2026 -
Getty Images
CMOs see their internal influence rising. Has it come at a cost?
Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.
By Peter Adams • Oct. 7, 2026 -
Getty Images
Top marketing conferences to attend in 2027
A list of all the must-attend events for advertising executives looking to network and refine their strategies across culture, technology and more.
By Jessica Hammers • Updated Oct. 16, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
How marketers can fuel social, discoverability with experiences
At Advertising Week, VaynerX’s Gary Vaynerchuk and marketers from Target and JPMorgan Chase discussed balancing content and activations.
By Chris Kelly • Oct. 6, 2026 -
Courtesy of Papa Johns
Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves
Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year.
By Chris Kelly • Oct. 5, 2026 -
Getty Images
CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study
Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.
By Peter Adams • Oct. 2, 2026 -
Permission granted by Shutterstock
Inside Advertising Week’s changes — and a bid for $100M in creator deals
The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.
By Peter Adams • Oct. 1, 2026 -
Courtesy of Cava
Cava hires Dr. Squatch marketer as CMO to build on growth
John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.
By Chris Kelly • Sept. 30, 2026 -
Courtesy of Thorne
How Thorne built a brand platform ahead of $3.8B P&G deal — and what’s next
Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a communication style.
By Chris Kelly • Sept. 29, 2026 -
Getty Images
CMOs must rethink entry-level talent as AI alters marketing needs: Gartner
Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.
By Peter Adams • Sept. 29, 2026 -
Courtesy of Subway
Q&ASubway’s CMO on finding room to grow between competitors in QSR
“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform from Martin.
By Chris Kelly • Sept. 28, 2026 -
Courtesy of Chili's Grill & Bar
How Chili’s marketing works — and why Mexican QSRs are its next target
Since 2024, the chain has rolled out advertising efforts that turned social media chatter about the high cost of fast food into gains in new categories.
By Chris Kelly • Sept. 22, 2026 -
Courtesy of Beats
Beats taps multiple Kendall Jenners to promote customizable headphones
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
By Chris Kelly • Sept. 22, 2026 -
Courtesy of Campari
Why Campari updated a classic ad with Alan Cumming to serve Negronis
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
By Chris Kelly • Sept. 21, 2026
