CMO Corner

Coverage of industry leaders from our journalists

  • One cat is inside a Litter-Robot while two are near it.
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    Courtesy of Whisker
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    Q&A

    How Litter-Robot’s first CMO uses marketing to drive cat ownership

    Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.

    By • May 21, 2026
  • Zevia product shot
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    Courtesy of Zevia
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    Q&A

    Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing

    The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.

    By • May 21, 2026
  • A delivery bag in front of bottles of alcohol in a store.
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    Courtesy of DoorDash
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    DoorDash taps ex-Amazon exec as CMO

    Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.

    By • May 18, 2026
  • Basketball players for Foot Locker
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    Courtesy of Foot Locker
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    Foot Locker debuts year-round basketball brand platform under new CMO

    Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

    By • May 12, 2026
  • Glowing AI chip with digital circuits and rising candlestick charts
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    peshkov via Getty Images
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    AI remains a top priority for CMOs, but spending lags: Gartner

    While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

    By • May 11, 2026
  • Papa Johns Toy Story collaboration
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    Courtesy of Papa Johns
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    Q&A

    Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up

    Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google Cloud on AI.

    By • May 7, 2026
  • Fox Advertising out-of-home ad
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    Courtesy of Fox
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    Fox’s refreshed pitch to advertisers connects fandoms to outcomes

    CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

    By • May 5, 2026
  • Qualcomm Snapdragon
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    Courtesy of Snapdragon
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    How Qualcomm is building an iconic consumer brand for the AI era

    CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon, which culminates in a new campaign by 72andSunny.

    By • May 4, 2026
  • Man works in construction in Ford ad
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    Courtesy of Ford
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    Ford CMO on bringing American values to life for nation’s 250th birthday

    Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to action oriented.

    By • May 1, 2026
  • Kids in Carter's x Umbro clothing
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    Courtesy of Carter's
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    Q&A

    Carter’s CMO on evolving marketing by pairing heritage with progress

    The first creative under Global CMO Sarah Crockett captures a universal truth of youth sports: Parents around the world will eventually shout “Wrong goal!”

    By • April 30, 2026
  • corporate team working together
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    Getty Images
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    CMOs built up CEO trust. Now they must prove they can drive growth.

    While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.

    By • April 28, 2026
  • A sign on a Chipotle restaurant.
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    Spencer Platt via Getty Images
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    Chipotle appoints Fernando Machado as chief brand officer

    The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.

    By • April 27, 2026
  • Garage Beer Last True Cold One title card
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    Courtesy of Garage Beer
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    Deep Dive

    What marketers need to know as branded films return to screens

    E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

    By • April 23, 2026
  • Powerade's World Cup 2026 ad
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    Courtesy of Powerade
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    How Powerade’s World Cup campaign attempts to break through a crowded field

    Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.

    By • April 23, 2026
  • Minor's Kitchen sauce from Nestle
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    Christopher Doering/Marketing Dive
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    Q&A

    How Nestlé’s US CMO keeps tabs on changing consumer tastes

    Vicki Felker discusses launching the CPG giant’s first at-home condiment brand and how the brand has increased its digital and social investment.

    By • April 22, 2026
  • Burger King Mandalorian and Grogu adult bundle
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    Courtesy of Burger King
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    Burger King returns to ‘Star Wars’ galaxy as turnaround push endures

    CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the chain more guest-centric.

    By • April 21, 2026
  • Campaign imagery for E.l.f.'s "So Many Dicks" campaign.
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    E.l.f. Cosmetics/Oberland

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    E.l.f. promotes longtime CMO Kory Marchisotto to president

    Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f. Brands.

    By • April 20, 2026
  • Amika campaign imagery for "On Your Wavelength" featuring Rashuna Durham, one of Amika’s lead pro educators.
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    Courtesy of Amika
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    How Amika’s marketing aims to make prestige hair care more approachable

    CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

    By • April 16, 2026
  • Megan Fox for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

    The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”

    By • April 15, 2026
  • Sydney Sweeney poses for American Eagle's 2026 summer campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

    CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

    By • April 15, 2026
  • Chili's fast food court
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    Courtesy of Chili's Grill & Bar
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    Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up

    The casual dining chain continues to bring the fight to fast food restaurants with a value offering that now includes chicken sandwiches.

    By • April 14, 2026
  • A case of Modelo in a soccer stadium
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    Courtesy of Modelo
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    Inside Modelo’s largest soccer investment to date ahead of World Cup

    As part of its “Cerveza for Fútbol” platform, the brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

    By • April 14, 2026
  • Jake from State Farm in Netflix's "Running Point" alongside Kate Hudson
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    Courtesy of State Farm
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    How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

    Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

    By • April 13, 2026
  • U.S. Bank Stadium
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    Permission granted by Steve Bergerson, Courtesy of SMG & U.S. Bank Stadium
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    US Bank inks NFL sponsorship in latest step of brand’s cultural evolution

    U.S. Bank has revealed the first ads made as part of its partnership with the NFL. The spots will run across TV, online video and CTV.

    By • Updated April 20, 2026
  • Actor Cynthia Erivo, wearing Brooks Running workout gear, looks directly into the camera in an outdoor photo shoot
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    Permission granted by Brooks Running
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    Q&A

    Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

    The “Wicked” and “Dracula” star is featured in video ads and social content as part of a new campaign tied to her training for the London Marathon.

    By • April 7, 2026