CMO Corner
Coverage of industry leaders from our journalists
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Courtesy of American Eagle
From Yamal to the mall: How American Eagle is going back to school
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.
By Chris Kelly • July 22, 2026 -
Courtesy of Liberty Mutual
Why Liberty Mutual turned a viral ad moment into a new brand character
Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has remained in the internet lexicon.
By Chris Kelly • July 21, 2026 -
Drew Angerer/Getty Images via Getty Images
Kate Spade focused on ‘reigniting the magic’ with new chief marketer
L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.
By Dani James • July 17, 2026 -
Permission granted by Peter Adams/Marketing Dive
OpinionAI is accelerating the accountability gap. Here’s how CMOs can close it.
InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.
By Natalie Bastian • July 15, 2026 -
Courtesy of Dollar Shave Club
How Dollar Shave Club uses generative AI to unlock advertising creativity
The speed and ease of AI-powered campaigns is evolving how the brand works with agency Too Short For Modeling, executive Laura Higgins said.
By Chris Kelly • July 14, 2026 -
Courtesy of Rockstar Energy
Rockstar Energy’s CMO on turning latent brand value into market share
The brand is activating around sports and music to connect with consumers who prefer traditional energy drinks to sister beverages Celsius and Alani Nu.
By Chris Kelly • July 13, 2026 -
Courtesy of Doritos
How Doritos gets global, year-round scale with Formula 1 partnership
The PepsiCo brand’s focus on home-based viewers comes to life in “The Crunch Prix,” a campaign created by Goodby Silverstein & Partners.
By Chris Kelly • July 8, 2026 -
Courtesy of Bero
Q&AHow Tom Holland’s nonalcoholic Bero breaks through with brand partners
Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.
By Chris Kelly • July 2, 2026 -
Getty Images
OpinionPatriotism is no longer a campaign — it’s a branding strategy
Consumers define patriotic brands through a wider lens than marketers, writes Robert Passikoff, founder and president of Brand Keys.
By Robert Passikoff • June 30, 2026 -
Courtesy of Ulta Beauty
Q&AUlta’s CMO on blending brand building and omnichannel marketing
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
By Chris Kelly • June 30, 2026 -
XiXinXing via Getty Images
OpinionMarketing’s next target audience? Co-workers
When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise Dahlhoff.
By Denise Dahlhoff • June 25, 2026 -
Courtesy of Expedia
Q&AHow Expedia Group drives brand impact with creators — and Barbie’s Ken
Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.
By Peter Adams • June 24, 2026 -
Courtesy of Lowe's
Q&AWhy Lowe’s wants content creators in its network to pitch product ideas
CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
By Chris Kelly • June 23, 2026 -
Getty Images
CMOs prioritize organizational influence over long-term brand growth
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
By Sara Karlovitch • June 22, 2026 -
Courtesy of Hinge
Hinge’s chief marketer on why community is more than a marketing channel
Chief Marketing and Communications Officer Tamika Young explains why the dating app has donated millions to grassroots social groups.
By Chris Kelly • June 17, 2026 -
Courtesy of MLS
How the World Cup fuels US soccer leagues and their brand partners
The CMOs at Major League Soccer and the National Women’s Soccer League explain how they’re marketing around the tournament.
By Chris Kelly • June 17, 2026 -
Courtesy of KFC
KFC’s brand evolution looks to set the standard for fried chicken QSRs
Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a category it created.
By Chris Kelly • Updated June 15, 2026 -
Getty Images
OpinionThe problem for brands isn’t their marketing strategy — it’s their structure
Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.
By Alison Steinlauf Anziska • June 10, 2026 -
Courtesy of American Eagle
Q&AHow American Eagle is kicking off its deal with the new face of soccer
The campaign will run across social channels, including Instagram, TikTok, YouTube, Pinterest and Snapchat, owned by the brand and the ambassador.
By Chris Kelly • June 10, 2026 -
Courtesy of Tropicana
Why Tropicana is rejuvenating its creative but keeping the same strategy
CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about effective media planning.
By Chris Kelly • June 8, 2026 -
Getty Images
OpinionWorld Cup tests marketers’ ability to prove value of sponsorships
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.
By Nicole Greene • June 4, 2026 -
Courtesy of Stellantis
Deep DiveHow brands are celebrating 250 years of America amid political polarization
Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.
By Chris Kelly • June 4, 2026 -
Courtesy of Hyundai Motor America
Hyundai’s CMO on how to make the most of an official World Cup sponsorship
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
By Chris Kelly • June 1, 2026 -
Courtesy of Whisker
Q&AHow Litter-Robot’s first CMO uses marketing to drive cat ownership
Hew Loyd discusses how parent company Whisker is positioning itself as a player in the connected home device category.
By Sara Karlovitch • May 21, 2026 -
Courtesy of Zevia
Q&AZevia’s CMO on how the ‘radically real’ soda is stepping up marketing
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.
By Chris Kelly • May 21, 2026
