CMO Corner: Page 3

Coverage of industry leaders from our journalists

  • A neon sign over Pepsi's diner concept
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    Permission granted by PepsiCo Beverages North America
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    Pepsi celebrates 125 years: Inside the marketer’s media blitz

    A campaign celebrating an anniversary milestone and past iconic ads doubles as the official introduction of the brand’s new logo.

    By Aug. 24, 2023
  • Behr Paint Company Announces 2024 Color of the Year “Cracked Pepper”
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    Courtesy of Behr Paint Company
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    How Behr, Home Depot are using data to market 2024’s Color of the Year

    The paint marketer will leverage Instagram and Home Depot’s retail media network to target Cracked Pepper at consumers in the mood for renovations.

    By Aaron Baar • Aug. 22, 2023
  • Jimmy Dean ad shows family eating breakfast at home Explore the Trendline
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    Retrieved from Jimmy Dean on February 02, 2021
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    The Marketing Dive Outlook on 2021

    There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.

    By Marketing Dive staff
  • An exterior image of a restaurant with glass windows and a sign that says sweetgreen.
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    Retrieved from Sweetgreen/BusinessWire on August 10, 2022
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    Sweetgreen appoints head of marketing amid loyalty program expansion

    Michael Kotick will oversee the chain’s marketing and menu strategy, having most recently led purpose-driven marketing efforts for Chipotle. 

    By Julie Littman • Aug. 21, 2023
  • Two people eat Häagen-Dazs ice cream cones
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    Permission granted by Tyrell Hampton for Häagen-Dazs
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    How Häagen-Dazs met its $1.5M commitment to underrepresented creators

    CMO Elizabell Marquez explained how the brand has supported creators and brought their work into its advertising.

    By Aug. 21, 2023
  • Two people walk out of a coffee shop, each holding coffees, wearing Aerie clothing as part of the retailer's fall 2023 campaign.
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    Courtesy of Aerie
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    Aerie rallies New York City’s ‘hidden gems’ for pop-up marketplace

    The effort promotes the retailer’s fall collection and supports a “reintroduction” of its intimate apparel business, according to CMO Stacey McCormick.

    By Aug. 11, 2023
  • Toms shoes are pictured in a store display.
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    Rachel Murray/Getty Images for Amazon via Getty Images
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    Toms exec talks about new sustainability strategies, ThredUp partnership

    Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.

    By Laurel Deppen • Aug. 9, 2023
  • American Eagle Back to School 2023 Campaign featuring Maddie & Kenzie Ziegler.
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    Courtesy of American Eagle
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    Deep Dive

    Back-to-school 2023: Can marketing transcend the turbulence?

    Top marketers from American Eagle and Amazon weigh in on strategy as the season’s spending forecast paints a gloomy picture.

    By Aug. 8, 2023
  • CVS storefront
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    Scott Olson via Getty Images
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    CVS loses another top marketer amid major cost-cutting push

    Tammy Lewis’ departure as CMO of CVS Caremark after nine years comes as the pharmacy giant reportedly plans to prune about 5,000 jobs.

    By Aug. 1, 2023
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Marketing Dive
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    Wayfair names new chief marketing officer

    Bob Sherwin is exiting the company after 10 years, with Chief People Officer Paul Toms taking over the position.

    By Dani James • July 27, 2023
  • A Chevrolet Volt extended-range electric vehicle
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    Bill Pugliano via Getty Images
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    General Motors taps CVS Health veteran as CMO

    Norm de Greve was praised for his digital transformation know-how and is familiar with the business thanks to past work at agency Digitas.

    By July 19, 2023
  • A red storefront entrance with a white dot-in-circle logo and an "order pickup" sign on the door. Trees and blue sky with white clouds on the right.
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    Daphne Howland/Marketing Dive
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    Target elevates 17-year veteran to CMO

    Lisa Roath's appointment comes as the retailer faces slowed sales growth and an ongoing controversy over its Pride collection.

    By July 12, 2023
  • City of Miami police officers keep an eye on protesters outside of a Target store on June 01, 2023 in Miami, Florida.
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    Joe Raedle/Getty Images via Getty Images
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    Deep Dive

    Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench

    The dual forces of the backlash to inclusive marketing and the rapid rise of generative AI could lead marketers to reconsider the role of brands and how to advertise in H2 and beyond.

    By , July 11, 2023
  • Hand Levitating a Digital Smiling Box Icon and many Futuristic Graphics Connecting to the Universe.
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    BlackSalmon via Getty Images
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    Why CMOs should adopt the mindset of a futurist

    Predicting the future can be a fool’s errand, but CMOs that make decisions under uncertainty will differentiate themselves, says Gartner’s Lizzy Foo Kune.

    By Lizzy Foo Kune • July 11, 2023
  • A portrait of Sean Tresvant, Taco Bell's incoming CEO.
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    Courtesy of Taco Bell
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    Taco Bell promotes global chief brand officer to CEO

    Sean Tresvant led much of the brand’s strategy since joining in 2022. He will replace Mark King, who served as CEO since 2019.

    By Aneurin Canham-Clyne • June 30, 2023
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    Mario Tama via Getty Images
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    Vanessa Pappas steps down as TikTok COO

    The former YouTube exec has been a public face of TikTok, providing a sense of stability via her various appearances on behalf of the app.

    By Andrew Hutchinson • June 23, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    Deep Dive

    How legacy beauty brands are aging down to reach Gen Z

    Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.

    By June 2, 2023
  • Christopher Briney, Gavin Casalegno and Lola Tung of Amazon Prime Video’s hit show "The Summer I Turned Pretty" for American Eagle.
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    Permission granted by American Eagle
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    Inside American Eagle’s tie-up with ‘The Summer I Turned Pretty’

    CMO Craig Brommers details why the retailer partnered with stars of the Prime Video series and how it’s experimenting with Reels and Lemon8.

    By June 1, 2023
  • Unilever flag
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    Retrieved from Unilever on November 17, 2020
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    Unilever’s chief digital and commercial officer Conny Braams departs

    The executive spent more than 30 years at the CPG giant and has served as its top marketer since the start of 2020.

    By May 30, 2023
  • A headshot of Nike executive Craig Williams against a grey background.
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    Courtesy of Nike
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    In massive executive shuffle, Nike names new Jordan president

    Heidi O’Neill's promotion to president of consumer, product and brand will “fully integrate [Nike’s] brand marketing storytelling to build deep relationships and engagement with the brand.”

    By Cara Salpini • May 25, 2023
  • A group of executives meet
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    fizkes via Getty Images
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    71% of CMOs lack the budget needed to execute marketing strategy in 2023

    Martech is the recipient of the biggest boost in spending while labor faces the largest pullback, a dynamic that could present challenges down the line.

    By May 23, 2023
  • CMO Melody Lee wearing a gray shirt standing outside
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    Permission granted by Mercedes-Benz USA
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    Mercedes-Benz names new CMO as auto transformation race heats up

    Melody Lee previously worked at rival Cadillac, where she overhauled the brand’s identity and helped launch a luxury vehicle subscription service.

    By May 19, 2023
  • A photograph of Nathan Louer, chief brand officer at Jamba.
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    Permission granted by Focus Brands
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    Focus Brands hires Jimmy John’s vet as Jamba chief brand officer

    Nathan Louer, who has held marketing positions at the chain for nearly 17 years, brings knowledge of brand strategy, digital, marketing, product development and operations to his new position. 

    By Julie Littman • May 17, 2023
  • Actor Ben Affleck, wearing a blue plaid shirt and dark coat, stands center frame in front of a Dunkin' cash register.
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    Permission granted by Dunkin'
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    Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads

    Jill McVicar Nelson detailed a “fewer, bigger, better” ethos that is helping to balance brand and performance marketing at a transitional point for QSRs.

    By May 10, 2023
  • A diverse group of people working with paperwork on a board room table at a business presentation or seminar.
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    courtneyk via Getty Images
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    ANA: In-house agency trend continues to gain steam

    Creative services for digital and traditional media are the areas most frequently taken in-house among the 82% of marketers with internal shops.

    By Aaron Baar • May 8, 2023
  • A photograph of a standalone Chipotle around dusk.
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    Courtesy of Chipotle
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    Inside Chipotle’s record-breaking Twitter promotion

    A National Burrito Day giveaway earned the brand its second highest digital sales day of all time and its highest one-day volume on social media.

    By May 4, 2023