Pepsi embraces maximalism for first visual overhaul in 14 years

Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing.

By Peter Adams • March 28, 2023

Why PepsiCo’s women’s soccer sponsorship is about more than signage

Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport.

By Aaron Baar • March 23, 2023

Explore the Trendline➔

The Marketing Dive Outlook on 2021

There is perhaps no facet of marketing that went untouched by a tumultuous 2020. Read on for the trends and topics that could shape the industry in the new year.

By Marketing Dive staff

CMOs struggle to balance first-party data needs with value creation

New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition.

By Peter Adams • March 22, 2023

General Motors CMO Deborah Wahl to retire

Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future.

By Chris Kelly • March 15, 2023

Star CMO Machado jumps from Activision Blizzard to food tech startup

The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz.

By Peter Adams • March 13, 2023

Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role

The exec will lead a new function that unites sales, marketing, innovation and digital capabilities in the Americas as the company looks to accelerate growth.

By Sara Karlovitch • March 1, 2023

Why Kind keeps it simple in latest wellness-focused marketing play

“I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon.

By Jessica Deyo • Feb. 27, 2023

P&G’s Pritchard says AI, algorithms are improving ad effectiveness

With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to “see around corners” more than ever.

By Peter Adams • Feb. 17, 2023

Blockchain, metaverse continue to command CMO interest despite snags

Just 10% of surveyed marketers think the metaverse isn’t relevant to their industry while 41% plan to use blockchain in 2023, per Deloitte.

By Peter Adams • Jan. 26, 2023

Starbucks marketing exec exits after 14 years

The company will immediately conduct an internal and external search for a successor to Jen Quotson, who leaves the VP of global creative studios post.

By Emma Liem Beckett • Jan. 20, 2023

9 marketing trends to watch as 2023 tests transformation bets

Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. 

By Peter Adams , Jessica Deyo , Sara Karlovitch • Jan. 18, 2023

Denny’s taps CEC Entertainment exec as CMO

Sherri Landry will be tasked with growing the chain’s sales and amplifying its cultural relevance.

By Emma Liem Beckett • Jan. 10, 2023

Burger King taps longtime PepsiCo veteran as CMO

Most recently CMO of Mountain Dew, Pat O'Toole will help grow traffic, accelerate sales and support the chain's Reclaim the Flame plan.

By Chris Kelly • Jan. 10, 2023

McDonald’s prepares for corporate restructuring, staff cuts

Morgan Flatley, the chain’s global chief marketing officer, has been promoted to EVP, global chief marketing officer and new business ventures.

By Emma Liem Beckett • Jan. 9, 2023

Gartner: Uncertainty clouds CMO prospects for 2023

Marketers might need to defend their independence internally as a cross-functional focus eats away at budgets that have struggled to bounce back.

By Peter Adams • Dec. 6, 2022

The Biggest Hidden Cost Impacting Marketing Teams in 2023

Tight budgets are looming. Cut opportunity costs to do more high-value work in less time in 2023.

By Dorian Stone • Dec. 5, 2022

Coke names new marketing lead for North America amid strategy shift

The appointment is one of several leadership changes taking effect in January as the company tries to reduce complexity and improve speed.

By Peter Adams • Nov. 30, 2022

Little Caesars promotes digital trailblazer to CMO

Greg Hamilton takes the reins for marketing as the chain ramps up digital transformation and its relationship with the NFL.

By Sara Karlovitch • Oct. 31, 2022

Inside American Eagle’s holiday social media strategy

The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.” 

By Jessica Deyo • Oct. 31, 2022

Burger King teams with Call of Duty for expansive international promo

The tie-up comes just over a year after the chain’s former CMO Fernando Machado joined Call of Duty publisher Activision Blizzard as CMO.

By Aaron Baar • Oct. 28, 2022

Future focused: How Diageo prioritizes sustainability

The company’s Society 2030 program tailors sustainability goals by brand, avoiding a one-size-fits-all approach.

By Sara Karlovitch • Oct. 25, 2022

Pepsi CMO on state of media fragmentation: ‘A double-edged sword’

At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.”

By Peter Adams • Oct. 19, 2022

American Eagle CMO says now’s the time for marketers to take risks

At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.

By Jessica Deyo • Oct. 19, 2022

State Farm CMO who brought back the Jake spokes-character retires

Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

By Peter Adams • Sept. 29, 2022

Why Sonic drove away from in-car commercials for its latest campaign

CMO Lori Abou Habib explains the food-focused change and how the QSR has benefited from parent Inspire Brands' bespoke media unit within Publicis.

By Chris Kelly • Sept. 26, 2022