CMO Corner: Page 4

Coverage of industry leaders from our journalists

  • Mazda campaign art
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    Courtesy of Mazda
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    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By • Sept. 25, 2024
  • Pillars on flanking a department store entrance.
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    Daphne Howland/Marketing Dive
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    Macy’s beefs up marketing team

    Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.

    By Daphne Howland • Sept. 19, 2024
  • People in a diner in a Wrangler ad
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    Courtesy of Wrangler
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    How Wrangler is riding its Western heritage to build brand momentum

    After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.

    By • Sept. 12, 2024
  • A young woman holds a phone in front of a space launch for a TD Bank ad
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    Courtesy of TD Bank
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    How TD Bank makes banking accessible to younger, diverse consumers

    Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.

    By • Sept. 11, 2024
  • A human hand holding a black block displaying the letter "x"
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    Dan Kitwood via Getty Images
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    Former Hyundai CMO named X’s global head of marketing

    Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.

    By • Sept. 10, 2024
  • Five people in Old Navy clothing
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    Courtesy of Old Navy
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    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By • Sept. 10, 2024
  • Peyton Manning painting in a Nationwide ad
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    Courtesy of Nationwide
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    Q&A

    Why Nationwide tapped Peyton Manning to sell more than insurance in new ads

    Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.

    By • Sept. 5, 2024
  • NFL player Saquon Barkley serves food at an Applebee's
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    Courtesy of Applebee's
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    Q&A

    Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

    Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.

    By • Sept. 3, 2024
  • A child and a Barbie astronaut are seen looking up at the sky together for Barbie's "Give Limitless Possibilities" campaign.
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    Courtesy of Mattel
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    How Barbie is giving fresh energy to its tagline and catching WNBA fever

    The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

    By • Aug. 30, 2024
  • Professionals have a meeting in front of a computer.
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    PixelsEffect via Getty Images
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    The CMO role has evolved: Here’s what the numbers say

    While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation, according to a Forrester report.

    By • Aug. 30, 2024
  • An image of a hand holding a smart phone with a KFC Rewards logo on the screen
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    Courtesy of KFC
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    KFC names new US CMO to bolster turnaround efforts

    Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out of a slump.

    By • Aug. 29, 2024
  • Hyundai "It's OK" Advertisement During 2024 Summer Games
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    Courtesy of Hyundai Motor America
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    Hyundai’s former CMO Zepeda departs following internal reorganization

    Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate division.

    By • Aug. 28, 2024
  • Taco Bell UK Encore Hours
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    Courtesy of Taco Bell
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    How Taco Bell is exporting its musical bona fides to grow internationally

    International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren't “plug and play.”

    By • Aug. 27, 2024
  • A pair of binoculars covered with code, indicating a cybersecurity breach
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    Marco_Piunti via Getty Images
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    Marketing data security threats are rising: Where CMOs see gaps

    While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG. 

    By • Aug. 22, 2024
  • Hinge's No Ordinary Love zine
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    Courtesy of Hinge
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    Q&A

    Why Hinge turned real love stories into a zine written by literary stars

    CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.

    By • Aug. 21, 2024
  • A person in midair for an Allbirds campaign
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    Courtesy of Allbirds
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    Q&A

    Allbirds CMO on why brand building is key to company’s turnaround plan

    CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

    By • Updated Aug. 15, 2024
  • Popeyes refreshes brand identity and restaurant interiors
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    Courtesy of Popeyes
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    Popeyes appoints PepsiCo marketer as new CMO

    Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain.

    By • Aug. 12, 2024
  • The exterior of a Panera Bread restaurant.
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    Justin Sullivan / Staff via Getty Images
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    Panera Bread nabs Papa Johns CMO following menu overhaul

    The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.

    By • Aug. 8, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Deep Dive

    Back-to-school 2024: How brands can win younger consumers as uncertainty endures

    The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

    By • Aug. 8, 2024
  • Autodesk Olympics
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    Courtesy of Autodesk
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    Q&A

    Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’

    CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties.

    By • Aug. 6, 2024
  • Liquid Death animated character
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    Retrieved from Liquid Death on August 01, 2024
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    Q&A

    How Liquid Death cuts through marketing noise without big media buys

    Vice President of Creative Andy Pearson explained how the billion-dollar beverage brand helps consumers “murder” their thirst in an expanding market.

    By • Aug. 5, 2024
  • Two executives reviewing data, ROI
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    ktasimarr via Getty Images
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    CMOs are betting on creativity despite mounting pressure: report

    While 81% of CMOs see creativity as more important for business than ever, the majority feel challenged on how to move forward, Dentsu Creative found.

    By Aaron Baar • Aug. 5, 2024
  • A family of Vikings drives Hyundai's Santa Fe SUV in a new ad campaign.
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    Permission granted by Hyundai Motor America
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    Hyundai splits CMO role into creative, performance positions

    Longtime CMO Angela Zepeda will serve as chief creative officer as the automaker looks to engage consumers with more data-driven marketing.

    By • Aug. 1, 2024
  • a baby plays in the mud
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    Courtesy of Carter's
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    Q&A

    How Carter’s is pitching kids’ clothes to new Gen Z parents

    As part of the ‘More Than Just Cute” campaign, the brand released holiday-themed ads that will run on YouTube, Instagram, Facebook and TikTok.

    By • Updated Nov. 8, 2024
  • Two models pose for Shapermint
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    Courtesy of Shapermint
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    How Shapermint’s proprietary AI ad tool is fueling profits

    CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers.

    By Christine Blank • July 31, 2024