CMO Corner: Page 4

Coverage of industry leaders from our journalists

  • An image of Papa Johns sign on a store
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    Courtesy of Papa Johns
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    Papa Johns names new CMO to elevate data-driven creativity

    Jenna Bromberg, previously director of core marketing at Pizza Hut, joins Papa Johns as it works to improve perceptions around value and loyalty experiences.

    By • Nov. 7, 2024
  • Country fried turkey sits on a table in a Cracker Barrel ad
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    Permission granted by Cracker Barrel
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    Q&A

    Cracker Barrel’s new CMO on reconnecting a heritage brand to culture

    Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

    By • Nov. 6, 2024
  • A bright blue storefront entrance.
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    Daphne Howland/Marketing Dive
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    Build-A-Bear appoints chief brand officer

    Kim Utlaut will guide the company’s brand and communications strategy and spent over 20 years in leadership roles at Coca-Cola.

    By Tatiana Walk-Morris • Oct. 30, 2024
  • Close-up of a person on a computer and calculator.
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    PeopleImages via Getty Images
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    McKinsey: CMOs feel unprepared as duties pile up

    Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.

    By • Oct. 29, 2024
  • Joe Boyle, Columbia Brand President presenting in Portland, Oregon
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    Courtesy of Columbia Sportswear
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    Columbia revamps creative strategy with new top marketer, agency

    Matthew Sutton, previously of digital-first brands like The Black Tux, is tasked with bringing product strategy and marketing closer together.

    By • Oct. 25, 2024
  • A white building with shinges and a logo of a red lobster
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    Brandon Bell via Getty Images
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    Red Lobster appoints new CMO to usher in post-bankruptcy era

    Nichole Robillard, who recently led a rebrand for Smokey Bones, was praised for her ability to blend creative and operational expertise.

    By • Oct. 24, 2024
  • A screen displaying corporate text against an orange background. A blue Sour Patch Kid gummy sits in an office chair to the right
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    Permission granted by Sour Patch Kids
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    Opinion

    3 brands that understand Gen Alpha’s humor — and what they’re doing right

    Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz. 

    By Evan Horowitz • Oct. 22, 2024
  • A Starbucks store stands in Manhattan on January 30, 2024 in New York City.
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    Spencer Platt via Getty Images
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    Starbucks appoints ex-Chipotle exec as first global chief brand officer

    Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

    By • Updated Oct. 21, 2024
  • A person interacts with a registration desk at Advertising Week
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    Permission granted by Shutterstock
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    Top takeaways from Advertising Week 2024 marketers need to know

    Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

    By • Oct. 18, 2024
  • TV personality Simon Cowell, wearing a black T-shirt, sits behind a metal kitchen counter with Domino's branding
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    Permission granted by Domino's Pizza
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    Domino’s promotes brand chief to CMO to sharpen global strategy

    Kate Trumbull, who helped revamp the chain’s loyalty program, is tasked with scaling its Hungry for MORE initiative to international markets.

    By • Oct. 17, 2024
  • Martha Stewart poses alongside her JCPenney 2024 Holiday Collection.
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    Courtesy of JCPenney
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    JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart

    The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway. 

    By • Oct. 17, 2024
  • Nespresso
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    Courtesy of Nespresso
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    Q&A

    Nespresso’s marketing and sustainability maven on her dual role

    Jessica Padula discussed acting like a luxury brand and how to navigate growing ESG backlash at Advertising Week New York.

    By • Oct. 11, 2024
  • Duracell Global Chief Marketing Officer Ramon Velutini during an AWNY panel
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    Courtesy of Advertising Week New York
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    Duracell CMO’s lessons for bringing low-interest brands into culture

    Global Chief Marketing Officer Ramon Velutini explained how a TikTok comment led to a successful campaign around a reality show scandal.

    By • Oct. 9, 2024
  • Mountain Dew cans with a new logo
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    Courtesy of Mountain Dew
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    Why Mountain Dew refreshed its visual identity for a new era of marketing

    A new logo was designed by PepsiCo’s in-house team, which includes a mix of veterans and newcomers to both the brand and industry.

    By • Oct. 9, 2024
  • Texting, phone use
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    Eduard Figueres via Getty Images
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    5 ways marketers can master RCS for mobile messaging

    Now that Apple has adopted Rich Communication Services, here’s how brands can prepare to use the business side of the messaging standard.

    By • Oct. 3, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney names Marisa Thalberg consulting CMO to bolster turnaround plan

    The veteran marketer, most recently CMO of SeaWorld, describes the 122-year-old retailer as “ripe for reinvigoration.”

    By • Oct. 2, 2024
  • Mazda campaign art
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    Courtesy of Mazda
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    Q&A

    Mazda’s CMO on how a new brand platform helps it punch above its weight

    WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist.

    By • Sept. 25, 2024
  • Pillars on flanking a department store entrance.
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    Daphne Howland/Marketing Dive
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    Macy’s beefs up marketing team

    Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.

    By Daphne Howland • Sept. 19, 2024
  • People in a diner in a Wrangler ad
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    Courtesy of Wrangler
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    How Wrangler is riding its Western heritage to build brand momentum

    After a positive second quarter, the apparel marketer will return to national broadcast TV and kick off its first global advertising campaign since 2021.

    By • Sept. 12, 2024
  • A young woman holds a phone in front of a space launch for a TD Bank ad
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    Courtesy of TD Bank
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    How TD Bank makes banking accessible to younger, diverse consumers

    Global CMO Tyrrell Schmidt explains how a campaign crafted by Ogilvy Canada reaches Gen Z and millennial consumers who are new to investing.

    By • Sept. 11, 2024
  • A human hand holding a black block displaying the letter "x"
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    Dan Kitwood via Getty Images
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    Former Hyundai CMO named X’s global head of marketing

    Angela Zepeda joins the platform at a challenging time and is tasked with growing the brand globally and helping to accelerate innovation.

    By • Sept. 10, 2024
  • Five people in Old Navy clothing
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    Courtesy of Old Navy
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    Q&A

    Why Old Navy is throwing back to the ‘90s to burnish its iconic brand

    CMO Behnaz Ghahramani opened a new playbook for a collection and campaign that celebrate the 30th anniversary of the Gap-owned retailer.

    By • Sept. 10, 2024
  • Peyton Manning painting in a Nationwide ad
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    Courtesy of Nationwide
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    Q&A

    Why Nationwide tapped Peyton Manning to sell more than insurance in new ads

    Ogilvy, which created the iconic “Nationwide is on your side” slogan and jingle in the ‘60s, is behind new work that leverages Nationwide’s NFL partnership.

    By • Sept. 5, 2024
  • NFL player Saquon Barkley serves food at an Applebee's
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    Courtesy of Applebee's
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    Q&A

    Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign

    Grey developed ads and a content series that could help the casual dining chain leverage its role as the official grill and bar of the NFL.

    By • Sept. 3, 2024
  • A child and a Barbie astronaut are seen looking up at the sky together for Barbie's "Give Limitless Possibilities" campaign.
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    Courtesy of Mattel
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    How Barbie is giving fresh energy to its tagline and catching WNBA fever

    The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

    By • Aug. 30, 2024