Social Media Mentions
4.2M+
The number of times "Super Bowl" was mentioned on social media on Feb. 4.
Source: BrandwatchPepsi led the top brands by mentions
| Rank | Brand | Mentions |
|---|---|---|
| 1 | Pepsi | 40,600+ |
| 2 | Doritos | 29,200+ |
| 3 | Dodge | 24,700+ |
| 4 | Tide | 18,900+ |
| 5 | Mountain Dew | 18,700+ |
Source: Brandwatch
Ram Trucks's ad saw 50.6% negative sentiment
The broader conversation around using a Martin Luther King Jr. speech to "sell trucks" likely led the spot to be far more negative. Source: Brandwatch
Kylie Jenner stole some of the spotlight from advertisers on social
| Rank | Story | Mentions |
|---|---|---|
| 1 | Kylie Jenner's pregnancy news | 792.5K |
| 2 | Tide's ad with David Harbour from "Stranger Things" | 163.8K |
| 3 | Mountain Dew & Doritos' rap battle | 115.1K |
Source: TalkWalker
Mobile Usage
Pennsylvania's mobile engagement overshadowed Massachusetts's during the game
The higher traffic suggests that as their team began to win, people in Pennsylvania were on their phones tweeting or texting.
Source: Fetch
66%
Percent that engagement rose nationwide 15 minutes before kickoff.
Source: FetchInvestment
Parent companies Anheuser-Busch InBev and Fiat Chrysler Automotive were top spenders of the night
Source: Kantar Media
2018 is projected to have the second highest in-game ad revenue in history
2018
— Approx. $414M
2017
— $419M
Source: Kantar Media
40:10
Minutes of national air time purchased by advertisers — the third highest in history.
Source: Kantar Media
