Chantal Tode
Lead EditorChantal Tode is the Lead Editor for Marketing Dive. She has had a front-row view of the transformation taking place in marketing at the hands of digital technology from years of reporting on retail, direct marketing and, most recently, mobile marketing. A New York City native, she now strives to embrace southern Vermont’s throwback lifestyle with her husband and son.
282 articles by Chantal Tode
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KFC scores new CMO with Nintendo's Nick Chavez
Oct. 29, 2021 -
P&G: Marketing efficiency breeds effectiveness, leading to more investment
Oct. 20, 2021 -
Snap opens creative studio for branded AR with clients P&G, Verizon and WWE
Oct. 19, 2021 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
Dec. 7, 2020 -
Pine-Sol launches online store to support women entrepreneurs of color
Dec. 2, 2020 -
Mobile Marketer merges with Marketing Dive
Nov. 24, 2020 -
Forrester: Brands must integrate DTC, wholesale retail teams as digital commerce grows
Aug. 25, 2020 -
9 campaigns that show how mobile marketers pivoted in the pandemic during H1
July 13, 2020 -
9 pivotal campaigns that show how marketing transformed in H1
July 13, 2020 -
WPP commits $10M to accelerate timeline for eliminating racism in advertising
June 18, 2020 -
5 ways mobile will converge with retail in 2020
Jan. 22, 2020 -
Retailers' 2020 customer data management strategies are in flux, survey finds
Jan. 15, 2020 -
How Starbucks uses AI to counter mobile's isolating effect
Jan. 14, 2020 -
Meow Mix remixes iconic jingle for music streaming era
Nov. 13, 2019 -
9 buzzworthy campaigns that set brands apart in 2019's first half
July 8, 2019 -
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
July 8, 2019 -
P&G cozies up to creators as it looks to 'reinvent advertising'
June 18, 2019 -
How Wells Fargo finally increased brand approval after several failed attempts
May 29, 2019 -
Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo
May 21, 2019 -
Walmart acquires ad-tech startup Polymorph to capture more brand dollars
April 12, 2019 -
Bud Light extends 'Game of Thrones' references with ad resurrecting Bud Knight
April 8, 2019 -
7 trends set to shape marketing in 2019
Jan. 7, 2019 -
Marketer of the Year: Nike
Dec. 3, 2018 -
Campaign Trail: M&M's Halloween haunt; Carl's Jr. stumps for 'condimeat'; a legendary beer campaign
Oct. 12, 2018 -
Burger King parodies AI in campaign created by 'agency of robots'
Sept. 28, 2018