The Marketing Dive Awards for 2017
The awards recognize the industry's top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future.
Executive of the Year
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry, resulting in substantial change.See the full story
Marketer of the Year
From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.See the full story
Disruptor of the Year
Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there faster than many expected.See the full story
Campaign of the Year
With an estimated $135 million in earned media and a top creative award at Cannes Lions, the fast food chain's device-hijacking stunt asked: what happens when an ad disrupts technology?See the full story
Controversy of the Year
Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands’ reputations for years. In 2017, the day of reckoning arrived.See the full story
Fail of the Year
The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade.See the full story
The 2017 Dive Awards were distributed across our fourteen vertical markets: BioPharma, CIO, Construction, Education, Food, Healthcare, HR, Marketing, Mobile Marketer, Retail, Smart Cities, Supply Chain, Utility, and Waste. See all the Dive Award winners here.
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