MoZeus today announced the launch of FanPlay, a white-label interactive fan engagement platform that transforms live sports, entertainment, and broadcast programming into real-time prediction experiences that drive participation, first-party data capture, and measurable sponsor value.
FanPlay is browser-based, which means fans can join by scanning a QR code or tapping a link without downloading an app. Each experience can be fully branded, with sponsor messaging, custom question logic, real-time scoring, live leaderboards, reward delivery, opt-in data capture, and post-event reporting.
Unlike sports betting or daily fantasy platforms, FanPlay is designed as a free-to-play engagement experience. Fans do not wager money, and brands can use the platform as an entertainment and loyalty tool rather than a gambling product. Programs with prizing can also include sweepstakes logic, official rules support, and winner management workflows.
Unlike traditional sweepstakes or static fan promotions, FanPlay turns every game, show, or live moment into an ongoing conversation between audiences, brands, and content owners.
“Attention has become the scarcest resource in marketing. We can ignore ads, skip commercials, mute notifications, scroll past content in milliseconds. Live sports and entertainment remain among the few cultural moments that consistently capture and hold our attention," said Megan Moran, Creative Marketing Director at MoZeus. "FanPlay gives brands, teams, leagues, and broadcasters an authentic, non-invasive way to participate in the moments people genuinely care about and turn that engagement into first-party data, and data into measurable business outcomes."
A New Playbook for Live Engagement
FanPlay supports both sports and entertainment properties, allowing organizations to build prediction-driven experiences around:
- Professional and collegiate sports
- Reality television and competition shows
- Award shows and live entertainment events
- Streaming broadcasts
- In-venue sponsor activations
- Brand-sponsored moments and promotions
The proprietary platform includes a library of configurable game formats, including Pick'Em games, bracket challenges, bingo scorecards, higher/lower predictions, trivia experiences, draft-style competitions, voting and polling modules, and fully customized prediction mechanics.
Introducing GameStory™ Intelligence
A key differentiator within FanPlay is GameStory™ Intelligence, MoZeus' new contextual intelligence layer that provides participants with real-time predictive insights and situational context while they play.
Rather than forcing fans to rely solely on expertise or chance, GameStory™ Intelligence surfaces relevant trends, player tendencies, game-flow dynamics, and predictive signals that help casual and dedicated fans make more informed predictions.
The result is a more engaging experience that lowers barriers to participation while increasing repeat play and retention.
Built for Sponsors, Brands, Teams, and Broadcasters
FanPlay was designed not only to entertain audiences, but also to help organizations generate measurable value from fan engagement.
Capabilities include:
- First-party and zero-party fan data collection
- Sweepstakes registration and opt-in programs
- Real-time scoring and leaderboards
- Social sharing and user-generated content
- Personalized rewards and coupon delivery
- Hyper-personalized follow-up communications
- Comprehensive SMART Reports™ analytics
Through MoZeus' reporting infrastructure, organizations gain visibility into engagement behavior, participation trends, audience segmentation, sponsor performance, and campaign outcomes.
Proven Results
FanPlay builds on MoZeus' history of delivering engagement programs for major brands and sports properties.
In one multi-team Major League Baseball activation developed for AT&T and DIRECTV, participants engaged through dynamically generated bingo-style prediction scorecards tied to live game events. The program generated:
- 8–12 minutes average pre-game dwell time
- More than 40% consumer return rate game-over-game
- More than 80% first-party data opt-in participation
- More than 60% of users checking leaderboards multiple times per game
These results demonstrate the growing demand for interactive fan experiences that extend engagement before, during, and after live events.
The Future of Fan Engagement
As teams, leagues, broadcasters, and sponsors increasingly seek alternatives to disappearing third-party data and declining audience attention, MoZeus believes prediction-based engagement will become a foundational part of the live event ecosystem.
"Every brand is asking the same question: How do we prove engagement and create value beyond impressions?" added Shelley Sardella, Head of Revenue Ops. "FanPlay answers that question by creating scalable experiences fans actually want to participate in while generating data, insights, and measurable outcomes for the organizations behind them."
For more information about FanPlay experiences, visit For more information about FanPlay, visit https://www.mozeus.com/solutions/fanplay-2/.
About MoZeus
MoZeus is an experiential marketing technology company that helps brands and agencies transform live experiences into measurable engagement. Through interactive fan engagement platforms, first-party data capture, analytics, and on-site execution services, MoZeus enables organizations to create experiences that drive participation, prove ROI, and generate actionable audience intelligence.
From global events like the FIFA World Cup to NFL game days, NBA seasons, major motorsports, collegiate athletics, reality television, award shows, and live entertainment programming, MoZeus helps organizations turn audience attention into active participation through scalable digital engagement experiences.
For more information about MoZeus, visit www.mozeus.com.
