Few would deny that the pace of digital's evolution went supersonic in 2020. As a result, there's a new reality in which connected experiences and commerce are woven into all aspects of our lives and are unlikely to return to pre-pandemic levels. With these changes in mind, Marketing Dive is integrating Mobile Marketer into its expanding coverage of the digital marketing landscape.
The merger kicks off on Thursday, Dec. 10, with the launch of the new Mobile Weekly from Markting Dive, which readers can subscribe to here. In the days and weeks ahead, readers can also expect to see more mobile industry news as part of our coverage of the marketing industry's evolution.
Look no further than TikTok's skyrocketing success this year for evidence that mobile has become endemic to consumers' experiences and, therefore, to marketing and media. While the controversy surrounding its continued operations in the U.S. is a political issue, the fact that legacy behemoths like Oracle, Microsoft and Walmart have all expressed interest in acquiring a part of TikTok's U.S. business underscores just how crucial having a strong mobile presence is for the future. With these changes, marketers — and the industry publications that serve them — need to evolve as well.
As part of Marketing Dive, the Mobile Marketer team's wealth of industry knowledge and expertise can help expand coverage of the strategies of some of the biggest brands in the world and the latest developments impacting them.
As always, thanks for reading. We look forward to continuing to bring you the important stories marketers need in this fast-changing environment on Marketing Dive and the new Mobile Weekly from Marketing Dive.