We Are Rosie, the human-centric marketing agency that casts exceptional marketers to solve real brand challenges, today announced that Fred Schuster has joined the company's Leadership Team. The appointment comes as marketing leaders face a widening gap between the pace of AI adoption and the operating models built to support their work.
Trusted by more than 225 brands, including 15 Fortune 100 companies, We Are Rosie activates its community of 35,000 marketing experts to deliver flexible, tailored solutions that help organizations move faster, adapt to change, and achieve better business outcomes.
In his new role, Schuster will help strengthen how We Are Rosie brings talent, AI, and operating models together for clients, deepening the company's ability to address the organizational challenges facing modern marketing teams.
Most recently founder and leader of InnerGroup, a global in-house advisory, Schuster has helped global brands build and optimize marketing organizations for more than 30 years. He founded Craft Worldwide (IPG) and RedWorks Worldwide (WPP), served as Global Chief Operating Officer of Reprise (IPG Mediabrands), and founded Madras Global, later acquired by Deloitte Digital. He continues to run Fred & Co. Advisory.
"Great talent or cutting-edge tech alone isn't enough today; it's the orchestration of people and systems that matter now," said Jeff Levick, Chief Executive Officer of We Are Rosie. "Fred has spent three decades solving this exact problem for some of the biggest brands in the world, and we're thrilled to have his expertise available to every client we serve at We Are Rosie."
"What attracted me to We Are Rosie is its unwavering belief that exceptional people remain at the heart of every successful marketing organization," said Fred Schuster. "As marketing becomes more complex, the opportunity isn't choosing between AI and people—it's aligning exceptional talent, intelligent systems, and modern operating models to solve real business challenges. I'm excited to join a company that shares that vision and is committed to helping brands build what's next."
Additional details regarding expanded client capabilities and strategic initiatives will be announced in the coming weeks.
We Are Rosie casts exceptional marketers to solve real brand challenges—without retainers, unnecessary layers, or wasted time. We activate our flexible model and 35,000-strong community of experts to tailor every solution to your brand and your brief. Trusted by 225+ of the world’s most ambitious brands, including 15 Fortune 100s, we’re leading an industry revolution for marketers and brands who deserve better. For more information, visit wearerosie.com.
