The advertising world came together last week in Midtown Manhattan for Advertising Week New York, one of the industry's biggest U.S. events. Thousands gathered at The Penn District, the site of a former shopping mall, with thousands more streaming at home, for four days of panel discussions, fireside chats and networking opportunities.
With lounges dedicated to the CMO experience and Web3 developments and programming tracks focused on everything from streaming video and retail media to advances in adtech, measurement and programmatic advertising, AWNewYork presented one of the best opportunities for marketing professionals to learn from leaders in the field.
Marketing Dive was on the ground at the conference, meeting with some of those leaders and covering key sessions where executives shared insights on the challenges and opportunities faced by marketers as the end of 2023 approaches. From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest takeaways from Advertising Week New York 2023.