Power Digital, the AI-native growth firm, today announced a partnership with Skai, the agent-native omnichannel marketing platform, connecting its AI operating system, Omega, to Skai Agent Connect. The integration enriches Iris, Power Digital’s proprietary intelligence layer, with unified spend, performance, and budget-pacing data across more than 200 retail media networks, helping Omega’s agents generate insights and recommendations that inform better decisions and outcomes for clients.
Launched in August 2026, Omega brings growth directors, clients and AI agents together. Agents continuously monitor performance, surface opportunities and execute at scale, while people approve the actions. Iris powers that work with more than a decade of Power Digital’s institutional knowledge.
The partnership addresses a growing challenge: fragmented retail media signals. In its 2026 State of Retail Media Report, Skai projected that advertisers would work across an average of 11 networks by the end of 2026, each reporting differently. Through Agent Connect’s Reporting Connector, Omega can access a consistent view across those networks without Power Digital having to build and maintain the connections individually.
“We want our team building the things that set Omega apart, not rebuilding what already exists,” said John Saunders, Senior Vice President of Innovation at Power Digital. “Skai Agent Connect brings unified, standardized retail media data into Omega, so our team can focus on the proprietary intelligence, workflows and client experiences that make it valuable.”
“Skai helps agencies build their agentic offerings with connected, agent-ready data, media intelligence and the execution capabilities agents need to take action at scale without sacrificing performance,” said Gal Zohar, Chief Data Officer at Skai. “Agencies can build and govern agents with Skai, connect their own systems through Agent Connect, or combine both. Power Digital is bringing that foundation into Omega to support its clients.”
The partnership supports Power Digital’s continued development of Omega, bringing connected retail media signals into the intelligence and workflows its teams use to guide client growth.
Skai is the agent-native omnichannel marketing platform helping brands and agencies connect data, intelligence, and execution to drive better performance. Built on an open data and intelligence foundation, Skai enables marketers to run omnichannel media, build and govern AI agents, connect their own agents via MCP, and make fragmented marketing data agent-ready.
Trusted by over 8,200 brands and agencies, such as PepsiCo, Opella, Mars, Publicis, Tinuiti, and WPP, Skai integrates with more than 300 publishers and retail media networks, including Amazon Ads, Walmart Connect, Epsilon, Google, Microsoft, Meta, and TikTok, and is headquartered in San Francisco with nine international offices. Learn more at skai.io.
About Power Digital
Power Digital is an AI-native growth firm at the intersection of marketing, technology and data intelligence. They design AI-informed growth strategies shaped by world-class talent and build growth systems that learn, adapt and compound over time. For more than a decade, its strategists, creatives, analysts and technologists have worked with thousands of brands and run thousands of MMM models and incrementality tests that have shaped their strategy into driving undeniable growth. That intelligence now lives inside the AI ecosystem, Omega and their creative AI suite, Creative Affinity. Learn more at www.powerdigitalmarketing.com.
