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Courtesy of Roku
80% of CMOs turn to agencies for TV strategies amid streaming shift
While 58% of CMOs are comfortable with an increasingly complex video environment, most rely on agencies to create and execute a TV ad buying plan.
By Chris Kelly • April 4, 2022 -
Permission granted by Twitter
New Balance among brands trying on Twitter's first 3D product ads
Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase.
By Peter Adams • April 1, 2022 -
Trendline
Connected TV
The pandemic spurred a surge in consumer use of CTV and has made it a key channel for marketers wanting to engage viewers who are moving away from linear TV.
By Marketing Dive staff -
Courtesy of Express
How Express drove revenue gains, 20% traffic bump with digital experiences
After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.
By Robert Williams • March 31, 2022 -
Courtesy of Skittles
Skittles apologizes to sour lime fans with Twitch press conference
Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.
By Peter Adams • Updated March 24, 2022 -
Courtesy of iSpot.tv
NBCUniversal elevates iSpot to ad currency in blow to Nielsen
At its One22 developer conference, the media conglomerate detailed several developments spanning data, technology and measurement.
By Chris Kelly • March 23, 2022 -
Courtesy of Pepsi
Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola
Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.
By Peter Adams • March 22, 2022 -
Courtesy of Honda
Honda tunes up Twitch strategy beyond gaming with DreamLab
The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.
By Peter Adams • March 18, 2022 -
Courtesy of Instacart
Instacart adds shoppable recipe tool to TikTok, Hearst sites
Integrating on popular mobile platforms where home cooks seek inspiration could help Instacart differentiate itself from rivals.
By Natalie Koltun • March 17, 2022 -
Courtesy of NBCUniversal
M&M's, T-Mobile, Wells Fargo integrate with NBC's 'American Song Contest'
The partnerships are NBCU's latest attempt to flex its suite of ad offerings following last month's simultaneous Super Bowl-Winter Olympics push.
By Chris Kelly • March 17, 2022 -
Courtesy of Discovery, Inc.
How a combined HBO Max and Discovery+ will change the AVOD landscape
As Disney+ prepares to open its platform to ads, Warner Bros. Discovery's new offering will become one of the bigger players in the growing OTT market.
By Chris Kelly • March 16, 2022 -
Courtesy of Edgewell Personal Care
Schick ditches the script for rebrand targeted at everyday men
Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.
By Peter Adams • March 11, 2022 -
Drew Angerer via Getty Images
Inside Disney's ambitious bets on measurement, data and programmatic
Plans for an ad-supported Disney+ tier plus new details about its expanding data and ad-tech capabilities show the media giant stepping up its pitch to advertisers.
By Chris Kelly • March 7, 2022 -
Courtesy of PepsiCo
Pepsi scouts next pop star in new show spanning TikTok, TV
"Becoming a Popstar" airs on MTV and features eight TikTok stars competing to create original songs and music videos that play on the app's features.
By Sara Karlovitch • March 7, 2022 -
Donwilson Odhiambo/Getty Images via Getty Images
OTT ad spend reaches $1.3B as budgets shift to streaming content
While still accounting for just a fraction of overall digital spending, over-the-top is attracting more ad dollars, according to MediaRadar.
By Sara Karlovitch • March 2, 2022 -
FilmMagic for YouTube
YouTube shifts Brandcast to upfronts in latest sign of streaming, TV convergence
The video platform will still appear at the NewFronts with a different slate of programming focused on topics like creators.
By Peter Adams • Feb. 28, 2022 -
Denny's refreshes 24/7 heritage with help of diverse TikTok stars
A new brand platform targets younger diners through influencer menu collaborations positioned as different from common "hacks" in the category.
By Peter Adams • Feb. 28, 2022 -
Retrieved from Innovid on February 24, 2022
Mondelez personalization tie-up with Innovid prioritizes CTV
A previous partnership around the marketer's Philadelphia Cream Cheese saw ad recall rise by 29% and view-through rates on YouTube increase by 38%.
By Chris Kelly • Feb. 24, 2022 -
Permission granted by Peloton
Peloton ads track journey of converted skeptics as business challenges mount
A new campaign uses the testimonials of former doubters to emphasize the brand's ability to foster long-term loyalty.
By Peter Adams • Updated Feb. 22, 2022 -
Courtesy of PepsiCo
Pepsi's Super Bowl halftime show app reflects interest in second-screen experiences
The soda brand loaded its specialized mobile app with features that gave users more control, plus exclusive content to build excitement in the game's lead-up.
By Robert Williams • Feb. 17, 2022 -
Retrieved from PepsiCo on February 17, 2022
Mtn Dew takes aim at tired advertising tropes with 'Always Sunny' star
Puppy Monkey Baby returns as part of a year-long satirical effort meant to cut through an ad market that's "more crowded than ever before."
By Peter Adams • Feb. 17, 2022 -
Adeline Kon/Marketing Dive
By the numbers: Super Bowl LVI
The big game's ads, broken down by sentiment, social engagement and more.
By Annie Fu • Feb. 14, 2022 -
Courtesy of Amazon
Amazon previews NFL's shift to streaming with Super Bowl spot
"Thursday Night Football" will air exclusively on Prime Video this fall in the first year of an 11-year agreement.
By Chris Kelly • Feb. 11, 2022 -
How the producer economy is changing influencer marketing
Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.
By Robert Williams • Feb. 10, 2022 -
Retrieved from Triller on February 10, 2022
Walmart, NYX partner with Triller to boost Black creators
The social video app has pledged 50 million guaranteed views to Black creators this month in honor of Black History Month.
By Chris Kelly • Feb. 10, 2022 -
Retrieved from BMW on February 09, 2022
Deep Dive'We're back': Humor, optimism make a big return in Super Bowl LVI ads
Celeb-studded campaigns and newcomer categories like cryptocurrency represent an eye on a future less bogged down by today's doom-and-gloom.
By Peter Adams • Feb. 10, 2022
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