Video: Page 2

Lego teams with Universal Music Group for TikTok-like kids app

Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips.

By Chris Kelly • Jan. 28, 2021

Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV

Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products.

By Peter Adams • Jan. 27, 2021

Hellmann's Super Bowl debut enlists Amy Schumer to address food waste

The Unilever brand joins a growing group of big game newcomers that have seen higher sales during the pandemic and want to show a commitment to social responsibility.

By Robert Williams • Jan. 27, 2021

NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content

The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming.

By Peter Adams • Jan. 26, 2021

Deep Dive

Super Bowl's status as marketing bellwether diminished as brands play it safe

Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity.

By Peter Adams • Jan. 26, 2021

NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl

A two-hour livestream on the social video app shows how the league and marketers alike are moving away from TV to generate hype for the big game.

By Peter Adams • Jan. 25, 2021

Budweiser skips Super Bowl, reallocates ad budget to COVID-19 support

The AB InBev flagship will forgo a big game spot for the first time in 37 years, opting instead for vaccine awareness efforts that include a digital short film.

By Chris Kelly • Jan. 25, 2021

Chipotle's debut Super Bowl spot highlights support for local farmers

The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community.

By Robert Williams • Jan. 25, 2021

Retail marketers invest in livestreams to establish shopping's 'next normal'

The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.

By Robert Williams • Jan. 21, 2021

Social ad spend surged over holidays, with video content commanding spotlight

A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.

By Peter Adams • Jan. 21, 2021

Capital One deepens bet on Twitch to reach ad-averse gamers

By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness.

By Natalie Koltun • Jan. 21, 2021

Stella Artois ties with Blue Apron to serve at-home Super Bowl menu

NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.

By Robert Williams • Jan. 15, 2021

How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands

During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans.

By Chris Kelly • Jan. 13, 2021

Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins

Creative riffing on the "greatest of all time" phrase launches as the automaker confirmed it is skipping the Super Bowl this year.

By Peter Adams • Jan. 11, 2021

Roku buys rights to Quibi shows for growing ad-supported channel

The Roku Channel will premiere more than a dozen titles that didn't get a chance to stream on Quibi, which could drive audience and ad revenue growth.

By Robert Williams • Jan. 11, 2021

GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign

An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles.

By Peter Adams • Jan. 11, 2021

Opinion

Will Disney leverage its growing strength in streaming to launch an ad-subsidized model?

Disney+ had the advantage of brand recognition and a strong content library from the outset, positioning it for the next step in its evolution, Innovid's Tal Chalozin writes.

By Tal Chalozin • Jan. 11, 2021

WW pumps up app-based membership with podcasts, virtual experiences

The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind.

By Chris Kelly • Jan. 07, 2021

Facebook: 35% of gaming newcomers prefer ad-supported monetization model

A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time.

By Peter Adams • Jan. 07, 2021

Nature Valley touts trail restoration with remake of classic song

To celebrate 10,000 miles of restored trails, the General Mills brand tapped Daveed Diggs to remake The Proclaimers hit "I'm Gonna Be (500 Miles)."

By Robert Williams • Jan. 07, 2021

Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing

After revealing a new logo and slogan earlier in the month, the automaker further detailed plans to center more of its business on sustainable areas like electric vehicles and mobility services. 

By Peter Adams • UPDATED: Jan. 15, 2021 at 9:19 a.m.

Deep Dive

8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger

Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.

By Peter Adams , Chris Kelly , Natalie Koltun • Jan. 04, 2021

Vimeo to be spun off from IAC amid rapid growth of online video

The YouTube alternative's revenue and user base have surged as homebound viewers seek more digital video content during the pandemic.

By Robert Williams • Dec. 23, 2020

Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang

Creative built around nostalgia for a holiday classic continues a trend that started around the Super Bowl and has endured despite COVID-19 disruptions.

By Peter Adams • Dec. 22, 2020

Column

Campaign Trail: Rebooted Cheerios spot points to influencers' marketing power

After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.

By Natalie Koltun • Dec. 18, 2020