Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

By Sara Karlovitch • April 29, 2026

Buchanan’s celebrates Latino community, culture ahead of World Cup

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.

By Sara Karlovitch • April 27, 2026

Albertsons injects fresh retail media data into YouTube advertising

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.

By Peter Adams • April 27, 2026

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

By Jessica Hammers • April 27, 2026

Marc Jacobs puts luxury spin on microdrama content with ‘The Scene’

The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach to visual storytelling. 

By Peter Adams • April 24, 2026

What marketers need to know as branded films return to screens

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

By Chris Kelly • April 23, 2026

Smoothie King tackles nutritional advice overload in new ads

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.

By Peter Adams • April 22, 2026

Viant acquires TVision to realize CTV advertising trifecta

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.

By Peter Adams • April 20, 2026

No Warner Bros., no Hastings, no problem: Netflix has ‘room for growth’

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over year in 2025 to more than 4,000.

By Chris Kelly • April 17, 2026

Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

By Jessica Hammers • April 15, 2026

How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

By Chris Kelly • April 13, 2026

KFC’s Colonel dances in the name of affordable fried chicken in new ads

A campaign by Highdive and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low. 

By Peter Adams • April 7, 2026

E.l.f. promotes affordable beauty with true crime-inspired mockumentary

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox experience.

By Jessica Hammers • April 2, 2026

How brands and agencies are strategizing CTV investments in 2026

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.

By Aaron Baar • March 30, 2026

The battle for attention on CTV: premium video platforms vs. YouTube

CTV investment is growing, here's how marketers can ensure every dollar counts.

March 30, 2026

How Aerie is pushing back against AI content with Pamela Anderson

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

By Jessica Hammers • March 26, 2026

How CTV advertising prepped for next-gen reinvention at NewFronts

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

By Chris Kelly • March 25, 2026

TikTok pitches advertisers on bold new chapter under US joint venture

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

By Peter Adams • March 25, 2026

Walmart, Vizio outline strategy for tying CTV ads to retail outcomes

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

By Peter Adams • March 24, 2026

TikTok, Tubi start creator program to bring social stars to streaming

TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development of scripted and unscripted original series. 

By Peter Adams • March 19, 2026

Colgate aims for stressed millennials with campaign about resilience

“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.

By Jessica Hammers • March 19, 2026

Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

By Peter Adams • March 18, 2026

Zevia doubles down on AI satire in ads starring creepy robot coworker

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing. 

By Peter Adams • March 12, 2026

TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

By Jessica Hammers • March 12, 2026

Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

Created with agency Wieden+Kennedy, “The End of Adolescents” is already running across major TV networks and digital platforms.

By Peter Adams • March 10, 2026