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  • A man in a navy blazer and gray tie walking out of a gray brick building
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    Drew Angerer via Getty Images
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    Google ads performance robust despite existential threats

    The company’s search segment saw healthy revenue growth during a Q3 period where the business was also ruled to be part of an illegal monopoly.

    By • Oct. 30, 2024
  • Netflix logo
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    Mario Tama via Getty Images
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    Netflix taps new VP of advertising as ad biz prepares for crucial 2025

    Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.

    By • Oct. 29, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • Walmart
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    Retrieved from Walmart on October 28, 2024
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    Walmart parodies TV hits in Black Friday ‘advertainment’ series

    “Deals of Desire” will run on TV, TikTok, YouTube and out-of-home and follows similar efforts from the retailer that bridge content and commerce.

    By • Oct. 28, 2024
  • Follow along with the animated adventures of the Chick-fil-A Cows, Carrots, Sarge & Daisy
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    Courtesy of Chick-fil-A
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    Chick-fil-A targets families with entertainment-focused mobile app

    The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” 

    By Aaron Baar • Oct. 24, 2024
  • A still from Urban Outfitters' 2024 holiday campaign.
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    Courtesy of Urban Outfitters
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    Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

    The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

    By • Oct. 24, 2024
  • Image from Atera campaign created entirely with generative AI
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    Courtesy of Atera
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    Q&A

    How — and why — this brand created an ad campaign entirely with AI

    IT management platform Atera used generative AI tools including Sora and Midjourney to save up to $1 million on video ad production.

    By • Oct. 24, 2024
  • Milk-Bone
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    Retrieved from Milk-Bone on October 23, 2024
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    Milk-Bone revels in rom-com tropes with movie trailer parody campaign

    Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

    By • Oct. 23, 2024
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty celebrates ‘Every Side of You’ for first global campaign

    The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

    By • Oct. 21, 2024
  • A person sitting in the front seat of a car holds up a pair of earrings
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    Permission granted by Walmart
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    Inside Walmart’s pop culture-heavy 2024 holiday campaign

    A December update to the campaign reunites cast members from movies and TV series like “Gilmore Girls” as Walmart leans further into nostalgia.

    By • Updated Dec. 3, 2024
  • A person interacts with a registration desk at Advertising Week
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    Permission granted by Shutterstock
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    Top takeaways from Advertising Week 2024 marketers need to know

    Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

    By • Oct. 18, 2024
  • Amazon Creative Studio on a laptop
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    Courtesy of Amazon
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    Amazon unboxes advertiser capabilities spanning AI, DSP and insights

    The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.

    By • Oct. 15, 2024
  • Two boxes of Delimex Crispy Quesadillas sit on a kitchen countertop
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    Permission granted by Kraft Heinz
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    Kraft Heinz’s Delimex amplifies loud chewing in quesadilla campaign

    The brand is leaning into “sound-driven” marketing for the first time with Snapchat AR filters, TikTok content and a Unity mobile game.

    By • Oct. 15, 2024
  • KFC's ad campaign for its new chicken tenders is a "battle cry" to fast-food competitors.
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    Courtesy of KFC
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    KFC is battle-ready in satirical campaign for chicken tenders debut

    Highdive’s first work for the fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.

    By • Oct. 15, 2024
  • Executives from Disney and Hershey during an Advertising Week New York panel
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    Courtesy of Advertising Week New York
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    Q&A

    Disney, Hershey execs share how holiday marketing campaigns are evolving

    Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.

    By • Oct. 14, 2024
  • Colin Farrell in HBO's The Penguin
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    Courtesy of Warner Bros. Discovery
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    Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’

    At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

    By • Oct. 11, 2024
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell

    Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

    By Aaron Baar • Oct. 10, 2024
  • Motorbike rider in Honda ad
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    Courtesy of Honda
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    Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

    The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

    By Aaron Baar • Oct. 4, 2024
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By • Updated Oct. 15, 2024
  • Sam Richardson, Tim Robinson and three teens in a Totino's ad
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    Courtesy of Totino's
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    Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators

    The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks. 

    By • Oct. 3, 2024
  • Snapchat Phantom House
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    Courtesy of Snapchat
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    Snapchat brings back Phantom House series with Maybelline, State Farm

    The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

    By Aaron Baar • Oct. 3, 2024
  • Johnnie Walker Squid Game bottle
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    Courtesy of Diageo North America
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    Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

    The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

    By • Oct. 1, 2024
  • Beyoncé appears in a Levi's campaign
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    Courtesy of Levi's
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    Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

    Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”

    By • Sept. 30, 2024
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
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    Courtesy of Kay Jewelers
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    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By • Sept. 24, 2024
  • Actress Michelle Buteau stars in Amazon's 2024 back-to-school campaign.
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    Courtesy of Amazon
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    Amazon launches AI-powered video ad generator ahead of holidays

    Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos. 

    By • Sept. 23, 2024
  • A trio of Fortnite characters run out of a swirling purple portal as part of Twitch's The Glitch.
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    Permission granted by Amazon Ads
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    Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds

    Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

    By • Sept. 20, 2024