Video: Page 2

Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign

Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home.

By Tatiana Walk-Morris • Nov. 03, 2020

Nando's hidden camera stunt urges voting with 'undemocratic' meals

The restaurant has historically been vocal about voting rights and inclusivity, adding voter registration forms to its menu in September and resource flyers in takeout bags.

By Tatiana Walk-Morris • Oct. 30, 2020

Google bounces back in Q3 with 9.8% ad growth as YouTube shines

The video platform's ad revenue jumped 32% as marketers ramped up their media spending to reach homebound consumers.

By Robert Williams • Oct. 30, 2020

Jose Cuervo supports at-home Day of the Dead festivities with ofrenda kits

The brand is among other companies bringing holiday celebrations directly to consumers sheltering in place.

By Tatiana Walk-Morris • Oct. 29, 2020

Old Navy gets cozy with pop culture in holiday ads, YouTube series

Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.

By Aaron Baar • Oct. 28, 2020

Burger King summons the spirit of Ronald McDonald in spooky stunt

The chain appears to be ramping back up its snarky sparring with competitors after the fast food space sought other ways to cut through during the pandemic.

By Aaron Baar • Oct. 27, 2020

E-commerce retailer Zulily celebrates women in holiday campaign

To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels.

By Tatiana Walk-Morris • Oct. 26, 2020

Mondelez builds protective vault to guard Oreos from passing asteroid

In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely.

By Aaron Baar • Oct. 26, 2020

Deep Dive

2020's bevy of brand refreshes reflect new marketing mandates

The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

By Shane Schick • Oct. 26, 2020

Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland

Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.

By Tatiana Walk-Morris • Oct. 23, 2020

Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond

Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.

By Peter Adams • Oct. 23, 2020

Deep Dive

Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand

While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform.

By Peter Adams • Oct. 22, 2020

Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event

Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.

By Tatiana Walk-Morris • Oct. 22, 2020

Banana Republic ends 15-year TV hiatus with new holiday spot

Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.

By Tatiana Walk-Morris • Oct. 21, 2020

Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds

A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.

By Robert Williams • Oct. 21, 2020

Gap wraps up 2020 with hopeful holiday campaign

The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said. 

By Natalie Koltun • Oct. 20, 2020

Ocean Spray builds on viral attention with first national Hispanic marketing campaign

Last month's viral TikTok video continues to sway marketers as the brand leans into the buzz and finds that many Hispanics aren't familiar with cranberries.

By Aaron Baar • Oct. 20, 2020

Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries

Faithfully recreating a famous movie for advertising purposes recently paid out for Jeep, which was broadly viewed to have one of the best Super Bowl spots.

By Peter Adams • Oct. 19, 2020

Don Julio honors founder, bartenders in largest campaign to date

The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.

By Tatiana Walk-Morris • Oct. 19, 2020

Nielsen adds ratings for YouTube CTV ads as digital viewing surges

The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.

By Aaron Baar • Oct. 16, 2020

Mars' Temptations brand releases Halloween horror film for felines

The movie features sounds the brand says will captivate cats while entertaining their owners.

By Tatiana Walk-Morris • Oct. 16, 2020

Deep Dive

TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.

By Peter Adams • Oct. 16, 2020

Budweiser duets with Halsey on documentary spot, poetry and merch

The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.

By Tatiana Walk-Morris • Oct. 15, 2020

Devour's 'Cheat Day' YouTube series digs into pro athletes' downtime fun

After previously provocative efforts, the Kraft Heinz brand seeks to reach young consumers without risking the backlash recently faced by its parent company.

By Tatiana Walk-Morris • Oct. 14, 2020

SheaMoisture showcases Black female artists in purpose-driven spot

Amid the global movement for racial and gender equality, the Unilever brand pledges proceeds from every product sold to invest in businesses owned by Black women.

By Aaron Baar • Oct. 14, 2020