Video: Page 2

Olay extends STEM-focused mission in Women's Equality Day campaign

A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.

By Natalie Koltun • Aug. 26, 2020

Marketers spend $100M on ads as live sports return to TV

However, Microsoft, LVMH, Expedia and Sprint are among the brands that didn't return to advertising during live sports.

By Robert Williams • Aug. 26, 2020

Lowe's hits the runway with fashion show streams, curated home decor

The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 

By Robert Williams • Aug. 26, 2020

KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist

Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.

By Peter Adams • Aug. 25, 2020

KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary

Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand.

By Peter Adams • Aug. 24, 2020

Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience. 

By Robert Williams • Aug. 21, 2020

Video impressions rose 40% on CTV platforms in Q2, study says

The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic. 

By Dianna Christie • Aug. 21, 2020

Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh

The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push. 

By Dianna Christie • Aug. 20, 2020

Oracle enters bidding fray for social video app TikTok

President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations. 

By Robert Williams • Aug. 19, 2020

Untuckit responds to skeptical tweets in ads designed to convert new customers

The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.

By Graham Vyse • Aug. 19, 2020

Pepsi champions football fans stuck at home as sports marketing shifts focus

VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

By Peter Adams • Aug. 18, 2020

Corona taps Snoop Dogg for first campaign unifying family of brands

With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

By Dianna Christie • Aug. 18, 2020

Keebler brings the brand into the real world in far-reaching refresh

It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal.

By Graham Vyse • Aug. 17, 2020

Good Humor enlists The RZA to address ice cream truck jingle's problematic past

Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw."

By Dianna Christie • Aug. 17, 2020

Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

By Dianna Christie • Aug. 17, 2020

HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

By Dianna Christie • Aug. 14, 2020

Column

Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival

Indie filmmakers were given just five days to use only Adobe Stock footage and the company's video editing tools, resulting in 13 creative and unbranded films.

By Natalie Koltun • Aug. 14, 2020

TikTok inks 3-year deal with New York Yankees

Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.

By Dianna Christie • Aug. 13, 2020

Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.

By Dianna Christie • Aug. 13, 2020

Adobe spotlights, supports diverse creative voices across digital and film

Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.

By Dianna Christie • Aug. 11, 2020

LG showcases new Velvet 5G phone in documentary film series

Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.

By Dianna Christie • Aug. 10, 2020

Subaru shows real California wildfire footage in new cause marketing ad

By pledging to replant 500,000 trees, the car brand's latest effort follows its ongoing work supporting National Parks and the outdoors.

By Dianna Christie • Aug. 10, 2020

TikTok makes first push into streaming with Fire TV app

The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.

By Robert Williams • Aug. 07, 2020

Bagel Bites' first ad campaign in decades stirs pop cultural debates

Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."

By Dianna Christie • Aug. 07, 2020

Jose Cuervo taps Lil Dicky to host first episode of live YouTube series

The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.

By Dianna Christie • Aug. 06, 2020