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Travel industry will overtake CPG in digital ad spending, eMarketer says

Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.

By Robert Williams • Aug. 01, 2019

Allyson Felix snubs Nike, signs with Athleta

The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

By Cara Salpini • July 31, 2019

Snickers lifts moods with mobile micro-gifting push from Walmart

The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.

By Robert Williams • July 31, 2019

Coors Light breaks from past strategy in millennial-focused push

The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.

By Dianna Christe • July 31, 2019

Starbucks taps Bill Nye the Science Guy to explain nitro cold brew

Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.

By Barry Levine • July 30, 2019

Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions

At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits.

By Peter Adams • UPDATED: Aug. 7, 2019 at 10:07 a.m.

Pizza Hut, Snickers kick off EA's Madden NFL esports championship

Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1.

By Robert Williams • July 29, 2019

Catalina ties digital ads to real-world purchases across 700 audience segments

As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.

By Barry Levine • July 26, 2019

Unilever builds stable of digital hubs as data-driven marketing accelerates

Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix.

By Barry Levine • July 26, 2019

HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature

The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.

By Dianna Christe • July 24, 2019

YouTube settles with FTC over claims related to mishandling children's data, reports say

While the news is another indication the FTC is willing to fine big players, there's not yet a clear vision of how to protect the privacy of kids using video-sharing sites.

By Dianna Christe • July 22, 2019

Jimmy Dean sponsors Time's Apollo landing celebration in new AR app

The publisher worked with several partners to create a compelling experience showcasing its visual journalism and reach a large audience.

By Dianna Christe • July 22, 2019

Column

Campaign Trail: How Gatorade elevates UGC with an app for teen athletes

"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.

By Natalie Koltun • July 19, 2019

Wendy's plays 'Fortnite' on Twitch to launch Baconfest

The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from Doordash.

By Robert Williams • July 18, 2019

Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail

In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.

By Barry Levine • July 18, 2019

Fox boosts tune-in for 'Masked Singer' by 15% with real-time mobile, CTV ads

Video ads for the singing competition series saw a click-through rate of 1.3% among 1.4 million unique views.

By Robert Williams • July 16, 2019

Busch hides 'Pop Up Schop' somewhere in a national forest

Fans who decipher clues on Twitter and find the secret location could win a lifetime supply of beer.

By Barry Levine • July 16, 2019

P&G amplifies call for equal pay, makes financial pledge following World Cup victory

The marketer's Secret brand, a sponsor of the U.S. women's team, ran a full-page ad in The New York Times and said it will donate a symbolic $529,000 to the cause.

By Peter Adams • July 15, 2019

Marvel and Axe partner on web comic series 'The Fresh-Men'

The effort, which includes a mixtape and a presence at Comic-Con, is a way for the grooming brand to get in front of its target audience as ad-free media options proliferate.

By Dianna Christe • July 15, 2019

Deep Dive

No ads, no problem: How marketers are collaborating with streaming platforms

Brands are rushing to capitalize on ad-free streaming hits that draw young audiences, but experts warn that hopping on the bandwagon may not be the best strategy.

By Kira Barrett • July 15, 2019

YouTube amplifies monetization options for creators as early tools drive revenue

At VidCon, the platform touted that its Super Chats feature generates more than $400 in revenue per minute for some streams.

By Peter Adams • July 12, 2019

Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push

The Coca-Cola brand teamed with TV personality Egypt Sherrod to design a tea shed, a riff on the home improvement show "He Shed, She Shed."

By Chris Kelly , Barry Levine • July 12, 2019

Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video

A follow-up to last year's "Upside Down Kitchen" campaign, the video underscores how the Clorox brand uses YouTube to take creative swings.

By Barry Levine • July 12, 2019

Jeep turns up Jeremy Renner's original music for latest summer campaign

The brand filmed the ads and a music video simultaneously, as well as a documentary that follows the "Avengers" actor's musical efforts.

By Barry Levine • July 11, 2019

Schick promotes self-love with parody video, contest

Jackie Cruz of "Orange is the New Black" woos herself on "Feelin' Myself Island," in a parody of reality dating shows like "Love Island."

By Dianna Christe • July 10, 2019