Video: Page 2

2020's tumultuous first half spurs new brand safety opportunities, challenges: GroupM

A new guide is designed to help advertisers manage the complexities of brand safety amid the pandemic, tech and privacy developments.

By Dianna Christie • June 12, 2020

Volkswagen overhauls marketing after backlash from racist ad

The carmaker owned up — though no one was fired — but will likely continue to face criticism as consumers grow increasingly fed up with these kinds of failures.

By Dianna Christie • June 12, 2020

P&G debuts 'The Choice' in multimillion dollar ad push addressing racism in America

Building on prior ads like "The Talk" and "The Look," the creative asks white Americans to leverage their privilege to vote, donate and march for change.

By Peter Adams • June 11, 2020

Big advertisers demand delay to TV upfronts, broader media buying changes

Uncertainties brought about the COVID-19 pandemic is driving new urgency around demands for changes to the legacy ad-buying process.

By Dianna Christie • June 11, 2020

Digiday: Marketers pay higher ad rates for social video as demand returns

Publishers are reporting higher CPMs for video ad placements on Facebook, Snapchat and YouTube in an early sign of pandemic recovery.

By Robert Williams • June 09, 2020

Dunkin' flexes advertising muscle in 1st national recruitment campaign

The chain is promoting 25,000 job openings through TV spots, digital assets, social, radio, OOH and in-store signage as the economy is hit with pandemic-related unemployment.

By Dianna Christie • June 09, 2020

Roku teams with Kroger to integrate shopper data and streaming TV ads

The pair aim to attract CPG advertisers by combining shopper data from 60 million households with 39.8 million streaming TV accounts.

By Dianna Christie • June 09, 2020

Disney expands Luminate ad sales offering to Hulu for 1st time

At its virtual upfronts roadshow, Disney also announced it's working with Samba TV on ad performance metrics and participating in Nielsen's test of an addressable TV platform.

By Robert Williams • June 08, 2020

Column

Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad

With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers.

By Natalie Koltun • June 05, 2020

McDonald's names victims of police brutality, racist violence in new ad

The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.

By Dianna Christie • June 04, 2020

66% of marketers expect to increase programmatic ad spending, survey finds

New research points to how programmatic may gain further steam in the months ahead as lockdowns ease and brands return to marketing.

By Dianna Christie • June 04, 2020

Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study

While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes.

By Dianna Christie , Natalie Koltun • June 03, 2020

1-800-Flowers CMO on how to fertilize connections as consumer needs change

Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.

By Dianna Christie • June 02, 2020

Product ads are top performers among non-COVID-19 spots, study finds

Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home.

By Dianna Christie • June 02, 2020

Nike calls on America to confront racism in new video

The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.

By Dianna Christie • June 01, 2020

Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow

Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.

By Peter Adams • May 29, 2020

Opinion

What marketers can learn from media coverage of COVID-19

By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.

By Ben Lack • May 29, 2020

Dunkin' declares support for The Donut Party in nod to election year

A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.

By Dianna Christie • UPDATED: June 3, 2020 at 3:36 p.m.

Record digital ad revenue preceded slowest quarter in a decade, IAB finds

With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

By Natalie Koltun • May 29, 2020

Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

By Dianna Christie • May 27, 2020

Where ad spending is thriving during COVID-19, including a few surprises

Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?

By Shane Schick • May 27, 2020

Budweiser honors healthcare workers and military heroes in new campaign

The brand, which has shown its skill in the past at delivering heart-tugging ads, debuts its latest effort as the pandemic continues to impact consumer behavior.

By Dianna Christie • May 26, 2020

Q&A

PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic

Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News."

By Peter Adams • May 26, 2020

Coke bets on new music streamer BeApp as virtual concerts take center stage

With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook.

By Peter Adams • May 22, 2020

Walmart flips associate's hopeful poem into new video ad

The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers.

By Dianna Christie • May 22, 2020