Video: Page 2

  • In this photo illustration, an image of the Google logo is reflected on the eye of a young man on August 09, 2017 in London, England.
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    Leon Neal / Staff via Getty Images
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    AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester

    TikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the researcher’s latest media and advertising predictions.

    By • Nov. 1, 2023
  • A child sleeps with a dog in a holiday setting for Target's 2023 holiday campaign
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    Permission granted by Target
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    Target lights up digital in holiday push that balances sentiment, value

    The return of experiential activations after several years and a 20% increase in digital investments aim to drive home a message around affordability.

    By • Nov. 1, 2023
  • Explore the Trendline➔
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    Flickr; Robert S. Donovan
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    Trendline

    Connected TV

    Surging consumer adoption of CTV and has made it a key channel for marketers seeking to engage viewers who continue to move away from linear TV and towards streaming platforms.

    By Marketing Dive staff
  • Kim Kardashian announces partnership between NBA and her Skims brand
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    Courtesy of Skims
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    Kim Kardashian’s Skims teams with NBA, WNBA after launching men’s line

    Skims will handle creative for any marketing around the partnership, but the brand is also holding discussions with third-party agencies.

    By • Oct. 31, 2023
  • Dolly Parton sits in a rocking chair holding a guitar in a promotional image for Cracker Barrel
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    Retrieved from Cracker Barrel Old Country Store, Inc. on October 31, 2023
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    Cracker Barrel ushers in Dolly Parton’s ‘Rockstar’ era to promote rewards

    A partnership touting a loyalty offering that launched in September anticipates the “Jolene” singer’s first rock record and includes custom rocking chairs.

    By • Oct. 31, 2023
  • Disney+ on connected devices
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    Courtesy of Disney
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    Disney+ beefs up ad tier with more targeting, measurement features

    The streamer is working with DoubleVerify, iSpot, Kantar and others to provide better campaign performance data, insights and verification.

    By Aaron Baar • Oct. 30, 2023
  • General view of an Amazon logo on June 3, 2021.
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    Stefano Guidi/Getty Images via Getty Images
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    Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning

    The company has “barely scraped the surface” in its efforts to integrate advertising into video, audio and grocery, per CEO Andy Jassy. 

    By • Oct. 27, 2023
  • Meta Platforms CEO Mark Zuckerberg, wearing a gray sweater, puts his hands up during a presentation.
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    Drew Angerer via Getty Images
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    Meta revenue surges 23% but volatility could soften advertiser demand

    Bets on AI are paying off, and Reels is now neutral to overall ad revenue — a monetization milestone the company hit earlier than expected.

    By • Oct. 26, 2023
  • The Airheads balloon peaks out from behind trees.
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    Courtesy of Airheads
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    Airheads conjures scares with AI-powered film festival

    A.I.rheads Scarefest encourages consumers to create short horror films featuring the candy brand’s balloon mascot.

    By • Oct. 25, 2023
  • Duet AI indemnification, copyright infringement
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    Justin Sullivan / Staff via Getty Images
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    Google brushes off ad controversies as search, YouTube regain momentum

    More users are searching for deals ahead of the holidays, with the company angling to help marketers reach price-conscious consumers.

    By • Oct. 25, 2023
  • Four individuals pose together, smiling, as part of JCPenney's "Make Your Holidays Count" campaign imagery.
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    Permission granted by J.C. Penney
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    Inside J.C. Penney’s holiday marketing strategy

    On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

    By • Oct. 25, 2023
  • A kid drinks a Capri Sun outside during the day
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    Courtesy of Kraft Heinz
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    Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms

    Keyed in on kids’ and families’ co-viewing and co-listening habits, the campaign is the Kraft Heinz brand’s first major effort since unveiling a new formula.

    By • Oct. 24, 2023
  • Gap imagery for its 2023 holiday marketing campaign. The image features an individual on the left and a pair on the right styled in Gap looks against a dark green background.
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    Permission granted by Gap
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    Gap looks to its heritage for ‘Gifted’ holiday marketing campaign

    A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality.

    By • Oct. 23, 2023
  • VAB CEO Sean Cunningham at Advertising Week New York
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    Courtesy of AWNewYork
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    How marketers can be ‘apex shot-callers’ again as ad fraud hits $84B

    In light of recent industry scandals, Video Advertising Bureau CEO Sean Cunningham outlined a plan for brands to push for ad-tech transparency.

    By • Oct. 18, 2023
  • Netflix's Peter Naylor at Advertising Week New York
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    Courtesy of AWNewYork
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    Netflix expands advertising opportunities, adds live sports sponsorships

    T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York.

    By • Oct. 17, 2023
  • TikTok's "Out of Phone" ad solution shown on RedBox.
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    Permission granted by TikTok
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    TikTok unveils Out of Phone OOH ad solution for brands

    L'Oréal brand CeraVe was one of the first to leverage TikTok content across new placements including billboards, cinemas, kiosks, gas stations and more.

    By Aaron Baar • Oct. 17, 2023
  • poster for Jack in the Box's "Feeding Time" short film
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    Courtesy of Jack in the Box
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    Jack in the Box cooks up horror short for Halloween

    “Feeding Time” features a hidden code to encourage use of the brand’s app, giving free tacos to the first 1,000 Jack Pack loyalty members.

    By • Oct. 13, 2023
  • Talenti makes use of Roundel's new shoppable CTV format
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    Permission granted by Target
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    How Target is expanding its retail media network as holiday marketing heats up

    Roundel is pushing further into self-service offerings and experimenting with shoppable CTV to grow its footprint at a key juncture for retail media.

    By • Oct. 13, 2023
  • Mailchimp's Clustomer campaign
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    Courtesy of Intuit Mailchimp
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    Column

    Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers

    In-house agency Wink Creative used generative AI to come up with a “circus act” production that shows how the brand wants to be Coinstar for marketers.

    By • Oct. 13, 2023
  • An advertisement for CB2 is displayed on a TV screen.
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    Courtesy of Spaceback
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    How Crate & Barrel offshoot CB2 repurposes social content for CTV ads

    With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically.

    By Aaron Baar • Oct. 12, 2023
  • Young woman relaxing with smartphone on sofa
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    Marco_Piunti via Getty Images
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    Opinion

    The future of shoppable TV ads? It isn’t QR codes

    Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

    By Peter Hamilton • Oct. 11, 2023
  • A person watches TV.
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    gorodenkoff via Getty Images
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    PMG sharpens CTV, OTT expertise with Camelot acquisition

    The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv.

    By Aaron Baar • Oct. 9, 2023
  • An image teasing Snapchat's "Phantom House" Halloween content series.
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    Permission granted by Snap
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    Snapchat courts brands with interactive Halloween series starring creators

    Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

    By • Oct. 9, 2023
  • Kraft Heinz's Ore-Ida after a recent rebrand
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    Courtesy of Kraft Heinz
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    Ore-Ida’s first ads in 5 years emphasize consistency in an uncertain world

    Developed with agency Johannes Leonardo, “Deliciously Predictable” includes revamped packaging and creative centered on the “excitement of certainty.”

    By • Oct. 6, 2023
  • Disney advertising graphic for Halloween and holiday season
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    Courtesy of Disney Advertising
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    How Disney is helping brands extend Halloween momentum into the holidays

    Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive.

    By • Oct. 4, 2023
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    Netflix global ad president departs after 13 months

    The streaming giant has appointed Amy Reinhard, previously VP of studio operations, to the role as it ramps up its monetization bets.

    By • Oct. 4, 2023