Video: Page 2

Hardee's wants Tinder users to swipe right for chicken tender deal

As the chain sets a marketing path separate from sibling brand Carl's Jr., it also leans on celebrities in new ads around the quality of its food.

By Erica Sweeney • Nov. 27, 2018

CNBC: Facebook Watch adjusts focus to older audiences as millennials, teens prove elusive

The ostensible YouTube competitor hasn't gained legs with advertisers either, and Facebook is now reportedly in talks with multiple media companies about content targeting an older crowd. 

By Erica Sweeney • Nov. 27, 2018

Aquaman dives into Roblox gaming platform in Warner Bros. tie-up

The online game, which is popular with teens, created an immersive experience based on the upcoming DC comics adaption. 

By Erica Sweeney • Nov. 27, 2018

Sports streaming platform DAZN plans new integrated ad model, WSJ reports

Instead of the repetitive ads that run on TV broadcasts, the service will focus on sponsored content and product placement for advertisers.

By Erica Sweeney • Nov. 26, 2018

The Macallan takes flight with first-ever global ad campaign

The Scotch whisky brand's "Make The Call" includes a 90-second film and will launch across television, cinema and digital channels.

By Erica Sweeney • Nov. 26, 2018

Amazon starts taking 30% of Fire TV ad sales, Ad Age reports

Previously, Amazon let publishers sell their own ads and take all the money, but the company updated its terms of service in September.

By Erica Sweeney • Nov. 21, 2018

YouTube to stream 'The Lego Movie' within trailer ad for upcoming sequel

In a new ad opportunity on the platform, anyone viewing the trailer for the new Lego movie on Nov. 23 can screen the full-length original film.

By Erica Sweeney • Nov. 21, 2018

Column

Campaign Trail: Michelob's turkey trot; PETA grills Butterball; Yellow Tail hops on UGC trend

A very special Thanksgiving edition has our editors examining a health-focused holiday push, a scathing critique of a poultry maker and one brand getting started early on the Super Bowl. 

By Peter Adams , Natalie Koltun , Chris Kelly • Nov. 21, 2018

Column

Comic Dive: Half-Baked Thanksgiving Turkeys

This holiday season, poultry producers are stuffing their campaigns with QR codes, emoji and voice activations — but no fresh ideas.

By John Hazard and Lisa Burdige

Secret demands equal pay for women in star-studded music video

The P&G brand teamed with Ladies Get Paid and co-working space The Wing to provide women with resources like a downloadable toolkit and workshops.

By Erica Sweeney • Nov. 20, 2018

Amazon sees 22% jump in 'Thursday Night Football' viewership, MediaPost reports

The tech giant differentiates the Fox TV broadcasts it simulcasts on Prime and Twitch with alternate audio and interactive features.

By Erica Sweeney • Nov. 19, 2018

YouTube premieres free, ad-supported Hollywood film streaming

The platform serves ads in movies like "Rocky" and "The Terminator" from its usual pool of advertising demand.

By Erica Sweeney • Nov. 19, 2018

Sequencing video ads lifts recall 118%, Google finds

20th Century Fox ran a series of ads cut in different ways for "The Greatest Showman" and saw awareness and consideration lifts that were five times stronger than for other trailer campaigns.

By Erica Sweeney • Nov. 19, 2018

3 trends that bring holiday video marketing into focus

Marketers will take some of the biggest video trends to the next level as the holiday shopping season kicks off and digital video consumption grows.

By Dianna Christe

KFC steps into streetwear with collection from famed Japanese designer Nigo

Gear for the "fashionable, finger lickin' hypebeasts of the world" will be available at a New York pop-up on Nov. 16, where the founder of A Bathing Ape will make an appearance.

By Erica Sweeney • Nov. 15, 2018

Baked goods brand Bauducco mixes influencers, OOH for holiday campaign

The brand took over a 4,000-square-foot digital display in Times Square that shows messages shared by influencers and passersby in real time. 

By Erica Sweeney • Nov. 15, 2018

SodaStream mimics iconic Coke ad while stressing plastic pollution problem

The latest campaign from the do-it-yourself seltzer brand, which PepsiCo is buying for $3.2 billion, echoes Coca-Cola's 1971 "Hilltop" ad but with people standing on a mound of empty plastic bottles. 

By Erica Sweeney • Nov. 14, 2018

Skyy Vodka taps John Cena for 'Proudly American' campaign

The campaign celebrates inclusivity and includes a parody video that already has more than one million views on the WWE star's Twitter account.

By Erica Sweeney • Nov. 14, 2018

Waffle House celebrates popular jukebox jams with Facebook Live awards show

The chain is working with digital jukebox provider TouchTunes on the broadcast, with scheduled appearances by Chris Stapleton, Imagine Dragons and Shinedown. 

By Erica Sweeney • Nov. 14, 2018

Ad holding companies cleared in DOJ investigation into production practices

WPP, IPG, Omnicom, Publicis and MDC Partners were subpoenaed over allegations of "bid rigging," which refers to contract manipulations used to drive production work to their in-house teams.

By Erica Sweeney • Nov. 14, 2018

IAB: Digital ad spend on pace to hit $100B for first time in 2018

Nearly two-thirds of the $49.5 billion spent in the first half of this year went to mobile.

By Natalie Koltun • Nov. 13, 2018

Hotels.com docuseries follows 'Queer Eye' star on comedy tour

The four-episode series chronicles Jonathan Van Ness' 10-night tour across the country.

By Erica Sweeney • Nov. 13, 2018

Column

Comic Dive: NFL Blitzed

Will an NFL ratings recovery survive change driven by sports betting, politics, cord-cutting and liquor ads?

By John Hazard and Lisa Burdige