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Google's Q4 ad revenue rises 20% as its pricing power erodes
The Alphabet-owned platform's growth rate was outpaced in Q4 by both Facebook at 30% and Amazon at 95%.
By Robert Williams • Feb. 05, 2019
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Refinery29 pairs with Intuit on 'Money Diaries' podcast, video series
"Money Diaries" content racked up 7 million unique visitors and was some of the most-searched-for content on the publisher's site.
By Erica Sweeney • Feb. 05, 2019
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Deep DiveBy the numbers: Super Bowl 2019
The big game's ads, broken down by sentiment, social engagement and more.
By Marketing Dive Team
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Deep DiveRisk-averse advertisers fumble in historically boring Super Bowl
There were a few dominant players and wowing moments on Sunday night, like a gruesome "Game of Thrones" tie-up for Bud Light, but a lack of edge made the commercial breaks feel almost as bland as the sluggish on-field action.
By Peter Adams , Natalie Koltun , Chris Kelly • Feb. 04, 2019
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Super Bowl QSR ads don't always lead to meaningful traffic gains
While many fast food brands turned to promotions instead, additional tools are needed to understand the full impact of these marketing efforts.
By Julie Littman • Feb. 04, 2019
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Aerie brings on Busy Philipps, Jameela Jamil and more for expanded 'real' role model initiative
The celebs and activists will raise awareness for the causes most important to them by appearing in unretouched images and videos for the brand.
By Erica Sweeney • Feb. 04, 2019
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Amazon's ad sales jump to $3.4B in Q4 2018
The e-commerce giant's ad sales topped $10 billion for 2018, handily beating forecasts, but overall revenue growth may be slowing.
By Robert Williams • Feb. 01, 2019
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Geico is top spender on YouTube while auto brands slash budgets, analysis finds
With a 51% advertiser renewal rate and big budgets from brands like Samsung and Disney, YouTube appears to be moving past its brand safety issues.
By Erica Sweeney • Feb. 01, 2019
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BJ's partners with DoorDash for 'Super Sick Monday'
The free delivery and video campaign was inspired by the 14 million people who reportedly call in sick to work the morning after the Super Bowl.
By Erica Sweeney • Feb. 01, 2019
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Burger King trolls McDonald's for losing Big Mac trademark in the EU
In its latest stunt, the burger chain takes aim at its archrival by offering "Not Big Macs" in Sweden.
By Erica Sweeney • Feb. 01, 2019
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Super Bowl cola detente? Statues of Pepsi, Coke founders meet in Atlanta
Pepsi is both calling for a truce while simultaneously provoking its chief rival on its home turf, a clear effort to attract attention ahead of the big game.
By Erica Sweeney • Feb. 01, 2019
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Coke, P&G's Charmin will pilot Hulu's new 'pause ads' in Q2
The experimental static format, which activates five seconds after viewers hit the pause button, will be tested for 90 to 120 days.
By Peter Adams • Jan. 31, 2019
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Magna: How machine learning boosts KPIs for video ad retargeting
Analyzing attitudinal and behavioral data to determine which ad to serve next resulted in consumers being more likely to visit a brand's website.
By Erica Sweeney • Jan. 31, 2019
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Facebook's 2018 revenue surges 38% to $55B amid Stories ad growth
Two million advertisers use the Stories format across Facebook, Instagram and Messenger, undaunted by the company's repeated data-privacy scandals.
By Robert Williams • Jan. 31, 2019
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TE Connectivity, 20th Century Fox debut B2B series on science behind 'Alita' film
The series includes behind-the-scenes interviews with the movie's cast and is available on TE's website and social channels.
By Erica Sweeney • Jan. 31, 2019
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Amazon pokes fun at failed voice tech in Super Bowl spot
Several failed Alexa-enabled devices, including a hot tub, podcast-playing toothbrush and dog collar that orders food in response to barking, are featured.
By Erica Sweeney • Jan. 31, 2019
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Dietz & Watson plays off 'Deez Nuts' meme for Super Bowl stunt
The brand unveiled a 30-second spot starring Craig Robinson of "The Office" to promote a new Dietz Nuts product it's selling on Amazon.
By Erica Sweeney • Jan. 30, 2019
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Mr. Peanut goes for joyride to save A-Rod from eating kale chips
Planters' first-ever ad for the Super Bowl also stars actor Charlie Sheen.
By Erica Sweeney • Jan. 30, 2019
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Brands hit brakes on pre-game Super Bowl marketing in 2019, analysis finds
Compared with previous years, fewer brands had released teasers or campaigns by the week before the big game while TV spending totaled $2.9 million, down from $38.8 million in 2018.
By Erica Sweeney • Jan. 30, 2019
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ColumnComic Dive: Gillette Hits Gender Politics Turbulence
The Procter & Gamble razor brand tried to tackle toxic masculinity with a #MeToo-inspired spot but sparked social media outcry.
By John Hazard and Lisa Burdige
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Kraft Heinz's Devour places ad on porn site for edgy Super Bowl campaign
The frozen meals maker confirmed that the Pornhub media placement was intentional, continuing a "food porn" theme for its big game debut.
By Peter Adams • Jan. 29, 2019
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Michelob Ultra Pure Gold uncaps ASMR for Super Bowl debut
Actress Zoe Kravitz urges viewers to reconnect with nature and enjoy "beer in its organic form."
By Erica Sweeney • Jan. 29, 2019
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New Balance taps all-female creative team for new empowerment campaign
Authenticity is a big focus in an effort that also features female runners and a music video for an up-and-coming band.
By Erica Sweeney • Jan. 29, 2019
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Stella Artois brings back Carrie Bradshaw, The Dude for cause-focused Super Bowl spot
In "Change Up The Usual," the iconic characters choose a Stella over their usual drinks to raise awareness about the brand's Water.org partnership.
By Erica Sweeney • Jan. 29, 2019
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Marc Jacobs Beauty taps makeup guru as first 'global artistry advisor'
Nikkie de Jager will become part of the product development process, highlighting how influencer relationships with brands are evolving.
By Erica Sweeney • Jan. 28, 2019