Essentia takes rule-defying campaign national for summer season

After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.

By Peter Adams • May 26, 2026

Liquid I.V. updates ad playbook with Amazon’s Brand Innovation Lab

A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in a co-branded spot.

By Sara Karlovitch • May 26, 2026

French’s mustard goes green as part of ‘Minions & Monsters’ tie-in

A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign. 

By Peter Adams • Updated May 28, 2026

Manischewitz celebrates Jewish matchmaking with reality dating series

The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.

By Jessica Hammers • May 21, 2026

Athletic Brewing opens marketing tap to stand out in crowded summer

The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.

By Peter Adams • May 21, 2026

E.l.f. blends into ‘Survivor 50’ finale with challenge-themed spots

A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by applying E.l.f. products.

By Peter Adams • May 20, 2026

Oscar Mayer’s Wienermobile race returns with bolder media blitz

After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to win Memorial Day weekend.

By Peter Adams • Updated May 19, 2026

Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

By Sara Karlovitch • May 18, 2026

Amid upfronts sports overload, pitches around data, AI come into focus

Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.

By Chris Kelly • May 18, 2026

Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation

The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.

By Jessica Hammers • May 15, 2026

TikTok looks beyond brand discovery with travel booking and more

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in focus, as were AI capabilities.

By Peter Adams • May 14, 2026

Netflix flexes new capabilities as ad biz doubles geographic reach

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.

By Chris Kelly • May 14, 2026

Priceline brings back its Negotiator to combat soaring travel costs

The brand is making a bigger appeal to Gen Z travelers with TikTok stunts and ads that see William Shatner pass the baton to Randall Park.

By Peter Adams • Updated May 14, 2026

Kraft Heinz’s biggest portfolio campaign to date celebrates America250

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.

By Peter Adams • May 12, 2026

NBCUniversal leans into legacy media status, pushes performance at upfront

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub in Q4.

By Chris Kelly • May 12, 2026

How Home Depot is crafting content on the road to the World Cup

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S.

By Chris Kelly • May 11, 2026

Amazon, LinkedIn help advertisers reach professionals via CTV ads

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

By Chris Kelly • May 7, 2026

Fox’s refreshed pitch to advertisers connects fandoms to outcomes

CMO Puja Vohra details how the slim portfolio of sports, news and entertainment supports a new “Turn Passion into Performance” tagline.

By Chris Kelly • May 5, 2026

Why American Family Insurance made a reality competition series for Hulu

CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply with consumers.

By Chris Kelly • May 5, 2026

DoorDash delivers memes, reality TV moms for Mother’s Day campaign

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more.

By Chris Kelly • May 4, 2026

Meta and Google ad revenues soar thanks to AI, but big picture is blurry

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

By Peter Adams • April 30, 2026

Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

By Sara Karlovitch • April 29, 2026

Buchanan’s celebrates Latino community, culture ahead of World Cup

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.

By Sara Karlovitch • April 27, 2026

Albertsons injects fresh retail media data into YouTube advertising

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.

By Peter Adams • April 27, 2026

IAS touts ‘linear-like’ transparency with CTV ad measurement solutions

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount and Amazon Prime Video.

By Jessica Hammers • April 27, 2026