Video: Page 2

Foot Locker invests in e-commerce and content platform NTWRK

The relationship will allow the athletics retailer to access another channel through which to reach young consumers.

By Tatiana Walk-Morris • Sept. 30, 2019

Acura targets performance-minded young drivers on Amazon, Bustle and Thrillist

"Less Talk, More Drive" features partnerships with publishers like Donut Media, a YouTube channel with 2.57 million subscribers.

By Robert Williams • Sept. 30, 2019

Squarespace showcases small business clients in 'Make It Real' campaign

The e-commerce provider gets in on the OOH renaissance with billboards in New York, Chicago, Toronto and London.

By Dianna Christe • Sept. 30, 2019

Bud Light brings 'Overwatch' to life at esports league finals

Beer will not be served at Philadelphia's Wells Fargo Center for the Overwatch League Finals until 100 fans participate in a real-life version of a game move.

By Barry Levine • Sept. 27, 2019

Fritos goes digital-only in 1st creative campaign since 1971

The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive.

By Robert Williams • Sept. 27, 2019

Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'

"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.

By Natalie Koltun • Sept. 27, 2019

Everlast re-ups its 'Be First' campaign with inclusivity focus

Featured athletes include the first male professional boxer who is transgender and the first above-knee amputee fighter to defeat a "fully bodied" boxer.

By Barry Levine • Sept. 26, 2019

Gen Z sways household buying decisions after seeing Snapchat ads, study finds

While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users.

By Natalie Koltun • Sept. 26, 2019

How uncool Mastercard cracked the esports code with 'League of Legends'

Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.

By Peter Adams • Sept. 26, 2019

Banana Republic drafts NFL star Jared Goff for fall meme campaign

The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.

By Dianna Christe • Sept. 25, 2019

How Chipotle saved its brand by embracing a centralized digital marketing strategy

CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.

By Peter Adams • Sept. 25, 2019

Lego tunes in Mark Ronson for 1st global brand campaign in 30 years

Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.

By Dianna Christe • Sept. 23, 2019

Honda taps customers' stories to highlight safety features on social media

Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.

By Robert Williams • Sept. 23, 2019

CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.

By Peter Adams • Sept. 20, 2019

Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says

Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector.

By Barry Levine • Sept. 20, 2019

Ketel One refreshes Emmy-linked campaign with animated ads

"Drink Marvelously​" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.

By Barry Levine • Sept. 20, 2019

Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers

The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.

By Barry Levine • Sept. 19, 2019

ABC embeds full 'A Million Little Things' episode into YouTube ad

The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.

By Robert Williams • Sept. 19, 2019

ANA: One-third of advertisers revised media agency contracts in past year

Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.

By Barry Levine • Sept. 17, 2019

Philadelphia Cream Cheese's new tool turns anything into a 'bagel'

The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon.

By Barry Levine • Sept. 17, 2019

Deep Dive

How TikTok can help brands get on Christmas wish lists

Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.

By Robert Williams • Sept. 16, 2019

Godiva taps digital for global branding campaign focused on founder

In an attempt to grow its business five times over six years, the brand is focused on "creating wonder and delight."

By Dianna Christe • Sept. 16, 2019

Majority of NFL fans watched opening week games via streaming, apps

A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.

By Peter Adams • Sept. 13, 2019

Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads

Ace Metrix measured the cultural impact of ads by scoring them on "most empowering" messaging with the least chance of negative reaction.

By Barry Levine • Sept. 13, 2019

Bacardi turns the sounds of bartending into ASMR-inspired video

Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.

By Barry Levine • Sept. 13, 2019