Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

By Jessica Deyo • March 6, 2025

Twitch simplifies sponsorship, revenue opportunities for streamers

A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.

By Aaron Baar • March 6, 2025

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

How Walmart Connect is growing the ‘connective tissue’ of retail media

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.

By Chris Kelly • March 5, 2025

5 Oscars advertisers unite for multi-ad ode to stunt work

The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry. 

By Peter Adams • March 4, 2025

Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement

Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign includes a robust social media presence.

By Sara Karlovitch • March 4, 2025

Saucony celebrates intersection of running and culture for global ads

“Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.

By Jessica Deyo • March 4, 2025

Disney, Paramount link with VideoAmp’s new cross-screen planning tool

VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.

By Aaron Baar • March 3, 2025

Gap and Parker Posey celebrate self-expression in spring campaign

“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

By Jessica Deyo • Feb. 27, 2025

Chipotle debuts national TV ad on Roblox to promote sustainability

Created by Venables Bell & Partners, the effort demonstrates how the chain is working to link gaming, content and real-world rewards.

By Chris Kelly • Feb. 26, 2025

Sling TV to provide a home for Sabio’s Creator TV

The tie-up with the free ad-supported television channel Creator TV points to ongoing growth in streaming and interest in user-generated content.

By Aaron Baar • Feb. 24, 2025

Walmart’s global ad biz grew 27% in 2024 ahead of Vizio integration

Advertising offerings continue to be a growth driver for the big box retailer, which saw revenue increase 4.1% in Q4.

By Chris Kelly • Feb. 21, 2025

Apple boosts MLS Season Pass with expanded content, programming

Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.

By Aaron Baar • Feb. 20, 2025

Dove’s first crack into humorous ads riffs on ‘moist’ aversion

A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.

By Peter Adams • Feb. 20, 2025

Maker’s Mark celebrates determination in global campaign

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

By Sara Karlovitch • Feb. 19, 2025

Chili’s rides with NASCAR, Lifetime to push margaritas with music, TV

Two very different campaigns look to broaden the company’s consumer base in an effort to continue its wave of success.

By Sara Karlovitch • Feb. 13, 2025

DoorDash suggests a ‘Threesome’ in racy Valentine’s Day ads

The delivery platform is offering special “spicy” bundles for the holiday that feature its first partnership with an intimate wellness company.

By Peter Adams • Feb. 12, 2025

Adidas tackles sports sideline pressures with ‘You Got This’ campaign

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

By Peter Adams • Feb. 11, 2025

Just did it: Women-focused Super Bowl LIX ads score as other marketers falter

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

By Peter Adams , Chris Kelly • Feb. 10, 2025

Hellmann’s brings Super Bowl ad sandwich to Roku via shoppable ads

Continuing its nods to “When Harry Met Sally,” the brand will utilize the first shoppable custom recipes on the platform in partnership with Walmart.

By Aaron Baar • Feb. 10, 2025

Amazon’s bet on Prime Video ads pays off as advertiser pool widens

While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non-endemic brands.

By Peter Adams • Feb. 7, 2025

Häagen-Dazs’ ‘Fast & Furious’ Super Bowl debut scores with star wattage

Winning Super Bowl campaigns usually revolve around strong storytelling, distinctive brand assets, a sense of humor and pop culture references.

By Peter Adams • Feb. 6, 2025

Google’s ad revenue growth turns sluggish as industry clouds gather

A lower growth rate for YouTube came despite a U.S. election spending splurge while DeepSeek is putting pressure on generative AI initiatives.

By Peter Adams • Feb. 5, 2025

Oreo hypes Post Malone cookie drop with new Snapchat ad format

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

By Peter Adams • Feb. 5, 2025

McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake

In social media videos, purple mascot Grimace visits Ancestry.com and discovers a connection to his Irish uncle.

By Peter Adams • Feb. 4, 2025

Mastercard helps Lady Gaga fans sow ‘Mayhem’ in music culture play

A tie-up with Gaga around her eighth studio album saw the payments marketer unveil the singer’s latest single around the Grammy Awards.

By Peter Adams • Feb. 3, 2025