Video: Page 2
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How does OTT's ROI on ads compare to linear TV?
While linear TV remains important, new research assesses alternatives such as OTT, addressable and programmatic to find which channels advertisers should use.
By Dianna Christe • Nov. 20, 2019 -
Sam's Club spotlights speedy mobile checkout with ads starring world's fastest runners
A holiday campaign with Usain Bolt and Allyson Felix challenges consumers to download the Scan & Go app and make their own shopping trips.
By Dianna Christe • Nov. 20, 2019 -
Deep DiveAd-free engagement: Is organic virality a quest or a happy accident?
Many brands want to replicate the recent buzz around Popeyes and White Claws, but the formula for organic reach remains elusive.
By Shane Schick • Nov. 20, 2019 -
Beef industry brings 2-hour sizzling meat video to the big screen
Now available on YouTube, the ASMR-like "Drool Log" — a pun on Yule Log — will play in movie theaters in 10 states between Nov. 22 and Dec. 5.
By Barry Levine • Nov. 19, 2019 -
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in a Dick's store at night when the merchandise comes alive.
By Barry Levine • Nov. 19, 2019 -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 18, 2019 -
Amazon tops list of most valuable US brands at record $335B, new ranking says
The e-commerce giant overtook Apple and Google to gain the top spot while Instagram saw the biggest jump, WPP and Kantar found.
By Robert Williams • Nov. 15, 2019 -
Toyota tracks TV ads' impact on searches to optimize performance
The idea is that searches are one of the strongest indicators of purchase intent and, if tracked alongside TV ads, can signal their impact.
By Barry Levine • Nov. 14, 2019 -
Meow Mix remixes iconic jingle for music streaming era
Heavy metal, country, R&B and Latin versions of the earworm are available via Spotify and YouTube, and will appear in the brand's ads.
By Chantal Tode • Nov. 13, 2019 -
Deep Dive5 marketing misfires from 2019 that show brand vulnerability is growing
Higher consumer expectations and a news cycle mentality mean brands must reconsider how they think about the term "backlash" in the months ahead.
By Peter Adams • Nov. 12, 2019 -
P&G, Walmart, Google top list of multicultural ads driving purchase intent
The first analysis to apply a new ad metric that looks at the impact of cultural insights in marketing reveals the highest ranking ads generated a 50% higher purchase intent.
By Dianna Christe • Nov. 11, 2019 -
Dole serves native content as sponsor of Taste of Home's new baking site
With Taste of Home's baking content generating an average of 6.6 million unique monthly visitors last year, the publisher chose to make a dedicated hub.
By Dianna Christe • Nov. 11, 2019 -
Aéropostale's 'Oneness' campaign celebrates unity with real people
Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers.
By Barry Levine • Nov. 08, 2019 -
P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'
New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands.
By Barry Levine • Nov. 08, 2019 -
ColumnCampaign Trail: Is clear a color? Why Xerox is igniting the debate
Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color.
By Natalie Koltun • Nov. 08, 2019 -
Study: Microinfluencer opportunity 'massive' as Gen Z, millennials organically promote favorite brands
A survey found 61% of young consumers are likely to boost a brand they enjoy without getting paid.
By Peter Adams • Nov. 07, 2019 -
Kroger looks to transform with 'Fresh for Everyone' campaign
The grocer's rebrand features a fresh logo, inclusive messaging and ads on TV, billboards, social media and audio streaming platforms.
By Jessica Dumont • Nov. 06, 2019 -
Shopping ads land on YouTube, reflecting video's role for consumers
As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive.
By Dianna Christe • Nov. 06, 2019 -
EMarketer: CTV media spending will soar 38% to $7B this year
Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut.
By Robert Williams • Nov. 05, 2019 -
Johnnie Walker adds 'sensorial dynamism' to visual identity
The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare.
By Barry Levine • Nov. 05, 2019 -
Axe debuts gaming-themed campaign for 'League of Legends' showdown
"What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris.
By Barry Levine • Nov. 05, 2019 -
UK retailer Selfridges breaks holiday marketing tradition with edgy short film
"Future Fantasy" aims to contrast with typically sweet seasonal efforts and features ambassadors like the Cambridge Analytica whistleblower.
By Peter Adams • Nov. 04, 2019 -
OpinionNo, the future of streaming is not bundled
A flurry of platform launches coupled with murmurs of ad-supported content have some experts speculating that the future looks a lot like the cable bundling past, writes Branded Entertainment Network's Ricky Ray Butler.
By Ricky Ray Butler • Nov. 04, 2019 -
ColumnComic Dive: Halloween Hangover
Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.
By John Hazard • Nov. 01, 2019 -
United Airlines, Airbnb drive interaction with YouTube's direct-response ads
A new ranking of the top direct-response video ads on YouTube reveals that the travel industry saw the highest engagement, with three travel brands featured.
By Robert Williams • Nov. 01, 2019
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