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Google parent reveals YouTube ad revenue of $15B
The popular video-sharing site's revenue rose 36% in 2019 from a year earlier, outpacing search ad growth for Google.
By Robert Williams • Feb. 04, 2020 -
How Coke, Reese's turned Super Bowl ads into Amazon sales after the game
Profitero's report suggests that viewers were wooed by some ads into buying products online.
By Dianna Christie • Feb. 04, 2020 -
Deep DiveDespite Super Bowl LIV's marketing deja vu, several ads break out
Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year.
By Peter Adams • Feb. 03, 2020 -
By the numbers: Super Bowl LIV
The big game's ads, broken down by sentiment, social engagement and more.
By Nami Sumida • Feb. 03, 2020 -
Unilever increases spend on purpose-driven marketing
The company is making purpose one of its pillars of growth and says internal data shows that the approach drives short- and long-term results.
By Dianna Christie • Jan. 31, 2020 -
ColumnComic Dive: Super Bowl Product Blitz
Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products.
By John Hazard • Jan. 31, 2020 -
Kobe Bryant's death casts long shadow over Super Bowl LIV marketing
Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game.
By Peter Adams • Jan. 31, 2020 -
Audi's green Super Bowl ad launches broader brand rejuvenation
At this year's game, the carmaker is doubling down on its sustainability focus and promoting its electric fleet via a "Game of Thrones" celebrity connection.
By Dianna Christie • Jan. 30, 2020 -
Walmart's 1st Super Bowl ad touts pickup service with famous aliens
The 60-second spot stars iconic characters in their unusual modes of transport picking up groceries at Walmart.
By Dianna Christie • Jan. 30, 2020 -
How Pringles' 'Rick and Morty' tie-up stretches far beyond the Super Bowl
In a broader campaign, the Kellogg marketer is pushing into new areas like San Diego Comic-Con and integrating with a "Pocket Morty" mobile app.
By Peter Adams • Jan. 29, 2020 -
Sports sponsorship spend to increase the most in a decade, report says
Led by investment in the 2020 Olympics, worldwide sports sponsorships are expected to bring in $48.4 billion this year, up 5%.
By Dianna Christie • Jan. 29, 2020 -
How Super Bowl regular Avocados From Mexico keeps its strategy fresh
With its sixth consecutive appearance, the brand is angling for disruption with a blockchain tie-in and creative starring Molly Ringwald.
By Peter Adams • Jan. 27, 2020 -
Doritos rebrands Post Malone as Post Limón for new product push
After the spot debuted at last night's Grammy Awards, the rapper changed his name on social media to support the campaign.
By Dianna Christie • Jan. 27, 2020 -
Fox adds commercial time to Super Bowl amid strong marketer demand
Flexible "floater" slots will appear during unplanned breaks in gameplay to provide organic interruptions in the biggest live event of the year.
By Robert Williams • Jan. 27, 2020 -
Banana Republic celebrates artistic visionaries in campaign for Black History Month
The "Color-Full" campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.
By Dianna Christie • Jan. 24, 2020 -
ColumnCampaign Trail: The US Census Bureau urges America to take action with 1,000 ads
The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census.
By Natalie Koltun • Jan. 24, 2020 -
Marketers unify to stop flow of ad revenue to 'harmful' content
Even with the backing of some of the world's biggest marketers, including P&G, Mars and PepsiCo, GARM's goals might not be realized in the near future.
By Robert Williams • Jan. 24, 2020 -
Planters kills off Mr. Peanut, plans Super Bowl funeral ad
The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.
By Dianna Christie • Jan. 23, 2020 -
Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign
In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad.
By Dianna Christie • Jan. 23, 2020 -
DoubleVerify rolls out certification program to address CTV ad fraud
Amobee, MediaMath, SpotX, The Trade Desk and AT&T's Xandr are the first ad-tech platforms to receive the certification.
By Robert Williams • Jan. 22, 2020 -
Ford focuses on black women with 'Built Phenomenally' campaign
Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising.
By Dianna Christie • Jan. 22, 2020 -
Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push
This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.
By Dianna Christie • Jan. 21, 2020 -
Cheetos kicks off 2020 master brand campaign with Super Bowl spot
MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.
By Dianna Christie • Jan. 17, 2020 -
Saucony buys digital Super Bowl spot focused on sustainability
During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.
By Dianna Christie • Jan. 17, 2020 -
Heineken enlists James Bond to push non-alcoholic beer
The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.
By Dianna Christie • Jan. 16, 2020
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