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Heinz drops ketchup-stained vintage collection to celebrate sustainability

Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts.

By Chris Kelly • Aug. 30, 2022

Bud Light helps football fans cover beer costs to celebrate NFL’s return

A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes.

By Peter Adams • Aug. 30, 2022

Hyundai targets millennials, Gen Z with retro Netflix tie-up

Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film.

By Chris Kelly • Aug. 30, 2022

Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters

In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life.

By Chris Kelly • Aug. 26, 2022

Johnnie Walker drafts Lilly Singh to fight for women’s leadership

An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S. 

By Sara Karlovitch • Aug. 26, 2022

Instacart partners with Lizzo for most extensive campaign to date

“The World is Your Cart,” created with agencies Droga5 and Mayflower Entertainment, is paired with a 60-second spot and Snapchat mini-game.

By Jessica Deyo • Aug. 25, 2022

Diageo’s Loyal 9 highlights no-fizz qualities in first national campaign

Ads starring Ziwe deploy the late-night host’s typically pointed questioning style to probe beachgoers about their drink preferences.

By Sara Karlovitch • Aug. 25, 2022

Don Julio goes back to its roots in cinematic ads honoring founder

A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year.

By Sara Karlovitch • Aug. 23, 2022

How to improve lead generation for virtual events

Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event follow-up efforts can drag when following up on ineffectual leads.

Aug. 22, 2022

Carl’s Jr., Hardee’s ask Twitch community to help build new menu item

After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals.

By Peter Adams • Aug. 19, 2022

Big Ten Conference cuts multi-network broadcast deal

The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion.

By Sara Karlovitch • Aug. 19, 2022

TikTok streamlines social commerce with 3 new ad formats

A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window.

By Peter Adams • Aug. 18, 2022

Amazon picks Nielsen to measure ‘Thursday Night Football’ streams

The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.

By Chris Kelly • Aug. 16, 2022

Walmart picks Paramount as streaming partner for membership plan

Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost.

By Peter Adams • Aug. 16, 2022

Tony the Tiger transforms into gr-r-eat Twitch streamer

The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform.

By Chris Kelly • Aug. 15, 2022

Comscore makes progress toward alternative currencies

Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era.

By Aaron Baar • Aug. 15, 2022

Hospitality brands reclaim lost mojo with ambitious ad campaigns

The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down.

By Peter Adams • Aug. 15, 2022

Budweiser sends soccer fans on scavenger hunt in countdown to World Cup

Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more.

By Peter Adams • Aug. 12, 2022

Heineken, Nike, Mondelēz run ads on cause-driven social platform

WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i. 

By Peter Adams • Aug. 11, 2022

Disney+ outlines ad-supported streaming plan as viewers grow picky

The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market.

By Peter Adams • Aug. 11, 2022

Pacsun hits 2M TikTok followers in brand identity push

The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app.

By Jessica Deyo • Aug. 11, 2022

Walmart reportedly seeks streaming partner to bolster Walmart+

The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime.

By Peter Adams • Aug. 10, 2022

Trade Desk revenue grows 35% amid surge in CTV, open internet advertising

The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google.

By Chris Kelly • Aug. 10, 2022

Experiments with Nielsen alternatives increase but questions remain, VAB finds

While a majority of the TV advertising market uses measurement alternatives more frequently, advertisers are slower to embrace non-Nielsen options.

By Chris Kelly • Aug. 9, 2022

Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV

The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming.

By Chris Kelly • Aug. 8, 2022