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Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line

A "Life In Colour" series profiles smaller content creators and arrives as gender-neutral options now encompass 20% of the retailer's offerings.

By Peter Adams • Sept. 13, 2021

Campbell's Chunky emphasizes lunch breaks with ad starring NFL coach

The soup brand draws a connection between lunchtime and halftime in order to rouse millennial men to make the midday meal a habit.

By Asa Hiken • Sept. 10, 2021

Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors

A modern take on "You're the One That I Want" celebrates the musical's 50th anniversary and spotlights new cream soda and black cherry variants.

By Peter Adams • Sept. 10, 2021

Gap plays on 15 minutes of fame with fall campaign profiling diverse tastemakers

The optimistic effort captures the values and social impact of individuals like "Nomadland" director Chloé Zhao in 15-second video ads.

By Peter Adams • Sept. 7, 2021

Buffalo Wild Wings gauges crowd noise with AI for sports bar competitions

This is the first time IBM Watson has been used as part of head-to-head challenges between two different locations.

By Chris Kelly • Sept. 2, 2021

Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers

Several channels previously viewed as less popular, including mobile gaming and music streaming, saw gains amid the pandemic's radical shift to digital.

By Peter Adams • Sept. 1, 2021

WynnBet teams with Ben Affleck, Shaq as online sports betting heats up

The new campaign coincides with plans for Wynn Resorts to spend $100 million on WynnBets during the upcoming football season, per Bloomberg.

By Asa Hiken • Aug. 31, 2021

FanDuel bets on mainstream audiences with first national campaign

A series of national spots and regional sportsbook ads look to show consumers how to "make every moment more."

By Asa Hiken • Aug. 30, 2021

Hasbro teams with Vrbo to turn lakeside mansion into Nerf battleground

The 12-bedroom listing also serves as the setting for the new season of the toy blaster brand's YouTube series centered on teen enthusiasts.

By Peter Adams • Aug. 27, 2021

Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad

Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy.

By Natalie Koltun • Aug. 27, 2021

Pepsi and 'Billions' star rouse football fans to watch at home

A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in.

By Peter Adams • Aug. 24, 2021

Walmart sends musicians home for back-to-school concerts, shoppable livestream

The big-box retailer is also hosting a TikTok challenge to honor teachers using a hashtag that had 1.7 billion views as of press time.

By Asa Hiken • Aug. 24, 2021

Ram tracks emerging bands as they hit the road again in latest music play

The Stellantis-owned automaker will supply up-and-coming artists with a touring vehicle amid a period of renewed uncertainty for live music.

By Peter Adams • Aug. 20, 2021

American Eagle homes in on Twitch with new creator partnership

As /twitchgaming's Official Apparel Partner, the brand will run a weekly segment around gaming, a five-part docuseries spotlighting streamers and merchandise.

By Natalie Koltun • Aug. 19, 2021

General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary

The marketer is utilizing a variety of tactics that could appeal to Gen X and millennial parents in order to launch a new seasonal cereal.

By Chris Kelly • Aug. 17, 2021

Reader's Digest owner buys Jukin Media for reported $100M amid appetite for UGC

The firm behind verticals like FailArmy licensed more than 2,000 video clips to advertising campaigns in 2020 alone.

By Peter Adams • Aug. 16, 2021

Ben's Original spotlights diverse families in first campaign since rebrand

Doubling down on inclusion, the brand formerly known as Uncle Ben's gave each group the same rice to see the various dishes they would make.

By Peter Adams • Aug. 16, 2021

Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris

An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter.

By Peter Adams • Aug. 16, 2021

Pepsi's new docuseries spotlights Black cuisine in snackable episodes

The episodes are hosted by celebrity chef Marcus Samuelsson and build on the soft drink maker's "Dig In" initiative to support Black-owned restaurants.

By Asa Hiken • Aug. 13, 2021

Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time'

Developed with creative agency Alma, a partnership focused on what the global artist does in his downtime includes limited-edition cans and bodega takeovers.

By Peter Adams • Updated Aug. 11, 2021

WSJ: NBCUniversal's Olympics issues could impact future ad deals

Despite strengthening its omnichannel ecosystem, NBCU's fragmented coverage confused consumers and led to its lowest-ever Olympics' ratings.

By Asa Hiken • Aug. 11, 2021

YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts

A hefty advertising push caters to creators and users, showcasing the simplicity of posting videos to the TikTok lookalike feature. 

By Peter Adams • Aug. 10, 2021

Tide confronts homelessness with free laundry room, docuseries on IMDb TV

As part of P&G's purpose-driven efforts, the detergent brand is expanding its Loads of Hope program to help people experiencing homelessness.

By Chris Kelly • Aug. 6, 2021

Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles

A collaboration with Wieden+Kennedy New York, the brewer's playful spin on stoic busts seeks to tap into interest around upcoming hall of fame ceremonies.

By Asa Hiken • Aug. 6, 2021

Mercedes, Amazon promote new 'Cinderella' with ads emphasizing female empowerment

As part of the collaboration, the automaker will put on a livestreaming fashion show hosted by Billy Porter, who plays the Fabulous Godmother in the film.

By Peter Adams • Aug. 4, 2021