Video: Page 3

  • Executives from Disney and Hershey during an Advertising Week New York panel
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    Courtesy of Advertising Week New York
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    Q&A

    Disney, Hershey execs share how holiday marketing campaigns are evolving

    Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.

    By • Oct. 14, 2024
  • Colin Farrell in HBO's The Penguin
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    Courtesy of Warner Bros. Discovery
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    Why Jefferson’s Bourbon became partners in crime with HBO’s ‘The Penguin’

    At Advertising Week, the Pernod Ricard brand explained how it teamed with Warner Bros. Discovery to break through the “sea of sameness” in its category.

    By • Oct. 11, 2024
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z. 

    By Marketing Dive staff
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell

    Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.

    By Aaron Baar • Oct. 10, 2024
  • Motorbike rider in Honda ad
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    Courtesy of Honda
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    Honda nods to F1 icon Ayrton Senna in emotional ‘Unstoppable Dreams’ ad

    The automaker’s latest spot, narrated by John Cena, leverages a reverse poem format to tell a tale of triumph as U.S. viewership for the motor sport grows.

    By Aaron Baar • Oct. 4, 2024
  • Consumers dine at a McDonnell's experience at Chain
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    Courtesy of McDonald's
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    McDonald’s debuts Chicken Big Mac with dupe restaurant, livestream push

    The burger chain has revealed two spots featuring the limited-time offering starring “Fresh Off The Boat” castmates Randall Park and Hudson Yang.

    By • Updated Oct. 15, 2024
  • Sam Richardson, Tim Robinson and three teens in a Totino's ad
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    Courtesy of Totino's
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    Totino’s touts pizza roll value with ‘I Think You Should Leave’ creators

    The creative minds behind the cult Netflix comedy developed spots where suburban dads confront an alien who devoured their snacks. 

    By • Oct. 3, 2024
  • Snapchat Phantom House
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    Courtesy of Snapchat
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    Snapchat brings back Phantom House series with Maybelline, State Farm

    The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

    By Aaron Baar • Oct. 3, 2024
  • Johnnie Walker Squid Game bottle
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    Courtesy of Diageo North America
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    Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign

    The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.

    By • Oct. 1, 2024
  • Beyoncé appears in a Levi's campaign
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    Courtesy of Levi's
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    Levi’s gets nostalgic with Beyoncé in first chapter of new campaign

    Created with TBWA\Chiat\Day LA, “Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s take on “Launderette.”

    By • Sept. 30, 2024
  • Two people embrace wearing jewelry for a Kay Jewelers campaign
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    Courtesy of Kay Jewelers
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    Kay Jewelers refreshes brand to better reach Gen Z, millennials

    “Every Kiss Begins with Kay” is sticking around but the brand is modernizing its store footprint and introducing more everyday jewelry products.

    By • Sept. 24, 2024
  • Actress Michelle Buteau stars in Amazon's 2024 back-to-school campaign.
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    Courtesy of Amazon
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    Amazon launches AI-powered video ad generator ahead of holidays

    Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos. 

    By • Sept. 23, 2024
  • A trio of Fortnite characters run out of a swirling purple portal as part of Twitch's The Glitch.
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    Permission granted by Amazon Ads
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    Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds

    Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

    By • Sept. 20, 2024
  • A goat responds to social media criticism of a Doritos ad
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    Permission granted by Frito-Lay North America
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    Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads

    Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well. 

    By • Sept. 19, 2024
  • A mock-up of a factory in an ad for Suntory's -196 beverage
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    Courtesy of Suntory
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    Suntory juices up US canned cocktail launch with Japanese-style ad

    The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

    By • Sept. 18, 2024
  • Megan Stalter is the 'Sinfluencer' for E.l.f. Skin's latest campaign
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    Courtesy of E.l.f. Skin
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    E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet

    “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers.

    By • Sept. 16, 2024
  • A boy playing the new Mikey for Life Cereal
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    Courtesy of Life Cereal
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    Life cereal brings back Mikey to ride wave of nostalgic marketing

    The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.

    By • Sept. 13, 2024
  • Two food delivery cars and their drivers parked outside of a suburban home
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    Permission granted by PepsiCo Beverages North America
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    Pepsi chases pizza deliveries in a sports car to push pairing power

    A stunt campaign boosts the brand's partnership with DoorDash that will dole out free pizza from Little Caesars, Papa Johns, Pizza Hut and Marco’s Pizza.

    By • Sept. 12, 2024
  • Martha Stewart holds a football in a baking dish in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney’s Prime Video football blitz ties celebrities to weekly deals

    A campaign running throughout the NFL season sees partners like Shaquille O’Neal and Martha Stewart promoting limited-time offers.

    By • Updated Sept. 11, 2024
  • Walmart uses Fubo's Triple Play ad unit
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    Retrieved from Fubo on September 06, 2024
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    Walmart leverages Fubo’s takeover ad format to connect content, commerce

    The Triple Play lets advertisers feature branded video content alongside curated programming, creative assets and QR codes in a CTV environment.

    By • Sept. 9, 2024
  • A person running in the rain for a Nike ad
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    Courtesy of Nike
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    Nike depicts drudgery of running in latest leg of comeback campaign

    Timed to marathon season, “Winning isn’t Comfortable” extends a hard-edged approach, showing runners battered by the elements.

    By • Sept. 6, 2024
  • Megan Thee Stallion and NFL stars appear in a Pepsi ad inspired by "Gladiator II"
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    Courtesy of PepsiCo
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    Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

    Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more.

    By • Sept. 5, 2024
  • An Olipop OOH ad
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    Courtesy of Olipop
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    Olipop takes aim at Mountain Dew with new flavor, ‘A Can of Do’ ads

    The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon slump.

    By Aaron Baar • Sept. 4, 2024
  • A child and a Barbie astronaut are seen looking up at the sky together for Barbie's "Give Limitless Possibilities" campaign.
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    Courtesy of Mattel
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    How Barbie is giving fresh energy to its tagline and catching WNBA fever

    The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect to its purpose.

    By • Aug. 30, 2024
  • Comedians Andrew Santino and Stavros Halkias appear side-by-side in a humorous ad promoting Fireball Cinnamon Whisky.
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    Courtesy of Fireball Cinnamon Whisky
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    Fireball fuels football rivalries with first-ever paid TikTok campaign

    New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games.

    By • Aug. 29, 2024
  • Jake from State Farm and Ted Lasso’s Cristo Fernández in an ad
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    Courtesy of State Farm
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    State Farm bundles football and fútbol for latest NFL-timed campaign

    The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick Mahomes.

    By Aaron Baar • Aug. 28, 2024