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Alberto E. Rodriguez/Getty Images via Getty Images
Coke, Lacoste see significant value for 'Stranger Things' product placements
Ahead of the premiere of the second volume of the fourth season, YouGov Stream released data on the value of exposure for brands featured in the show.
By Sara Karlovitch • July 1, 2022 -
Courtesy of One Esports
Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia
The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.
By Peter Adams • July 1, 2022 -
Trendline
Connected TV
The pandemic spurred a surge in consumer use of CTV and has made it a key channel for marketers wanting to engage viewers who are moving away from linear TV.
By Marketing Dive staff -
Retrieved from Ben Rothstein/Prime Video on June 29, 2022
CMO of Amazon Prime Video, Studios exits at transitional moment for streaming
Ukonwa Ojo, who held the role for two years, is leaving as the platform readies itself for “Thursday Night Football,” a pricey “Lord of the Rings” show and more.
By Peter Adams • June 29, 2022 -
Courtesy of YouTube
How YouTube's brewing TikTok rivalry could impact mobile video strategies
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
By Robert Williams • June 23, 2022 -
Courtesy of HelloFresh
HelloFresh cooking series challenges Twitch streamers to 'Unleash the Feast'
The meal-kit company is offering viewers of its livestreamed cooking competition show a chance to win prizes and discounts on orders.
By Robert Williams • June 23, 2022 -
PeopleImages via Getty Images
Why NBCUniversal is adding emotion to its measurement framework
Executive Kelly Abcarian detailed the media company's latest attempt to modernize measurement, just days after revealing the results of a massive currency pilot.
By Chris Kelly • June 23, 2022 -
Jason Kempin/Getty Images for Bud Light via Getty Images
AB InBev ends 33-year Super Bowl alcohol ad monopoly
While the brewer remains a league sponsor, it will no longer have exclusive rights to the big game, opening an opportunity for rivals like Molson Coors.
By Sara Karlovitch • June 17, 2022 -
Courtesy of Walmart
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'
The retailer is the exclusive partner on a new feature that allows people to purchase products with a few taps of their remote.
By Peter Adams • June 17, 2022 -
Courtesy of Lexus
Lexus brings marketing to 'Next Level' on Twitch
As the Twitch audience expands, the luxury car brand exceeded engagement goals for its first game show on the livestreaming platform.
By Robert Williams • June 16, 2022 -
Lintao Zhang via Getty Images
Ad growth surprisingly resilient in face of macroeconomic uncertainty
Magna joins other forecasters in emphasizing resilience as digital acceleration and events like the World Cup and U.S. midterms support advertising growth.
By Peter Adams • June 14, 2022 -
Courtesy of Roku
Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement
The moves by the Publicis firm come as CTV continues to grow despite persistent issues that could hamper its ability to meet its full potential.
By Chris Kelly • June 13, 2022 -
Justin Sullivan via Getty Images
Toyota cuts carbon footprint of digital ads via tech tie-up
Media agency GroupM is helping scale a solution from SeenThis that requires less data transferred to effectively run campaigns.
By Peter Adams • June 13, 2022 -
Courtesy of Sour Patch Kids
Sour Patch Kids taps Twitch streamers for flavor competition
Each creator will host a livestream and debut custom packaging that bears their likeness as part of efforts to engage with gamers.
By Chris Kelly • June 13, 2022 -
Ore Huiying via Getty Images
How Netflix's potential acquisition of Roku would affect CTV advertising
While an acquisition is reportedly not in the works, Netflix has met with Roku and Comcast about outsourcing its ad operations, per The Information.
By Chris Kelly • Updated June 14, 2022 -
Courtesy of Glossier
YouTube brings shopping to Shorts with Glossier Challenge
Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.
By Robert Williams • June 9, 2022 -
Courtesy of PepsiCo
PepsiCo's Bubly illustrates importance of LGBTQ chosen families for Pride
A video short calls attention to how safe spaces form bonds in the community, while the brand is issuing financial grants to struggling venues.
By Peter Adams • June 7, 2022 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios deploys baby Groot for plant-based protein push
A campaign features custom packaging exclusive to Walmart in the U.S. and lines up with a new Disney+ series centered on the cutesy, tree-like character.
By Peter Adams • June 6, 2022 -
Courtesy of Beats by Dre
ColumnCampaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads
Translation tapped NBA All Star Ja Morant and rapper Lil Baby to reimagine 20-year-old Reebok spots masterminded by agency founder Steve Stoute.
By Chris Kelly • June 3, 2022 -
Courtesy of Heineken
Heineken devises bottle opener that shuts down work apps
A bid at addressing the pandemic's work-life imbalance, the functional gizmo complements a new brand platform tackling tired cliches.
By Peter Adams • June 1, 2022 -
Courtesy of Instacart
Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units
Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets.
By Peter Adams • May 27, 2022 -
Drew Angerer via Getty Images
TikTok takes page from Twitch as battle for creators intensifies
A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.
By Peter Adams • May 26, 2022 -
Drew Angerer via Getty Images
Google reimagines search beyond '10 blue links'
At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results.
By Peter Adams • May 25, 2022 -
Courtesy of ATTN:
Candle Media extends content deal-making run with Attn: acquisition
The reportedly $150 million deal will invest in Attn:’s marketing services, including a dedicated TikTok studio launched last year.
By Peter Adams • May 23, 2022 -
Chris Kelly/Marketing Dive
Warner Bros. Discovery holds back on streaming tie-up details at first upfront
The star-studded event highlighted the newly merged company's content but didn't offer details about its proposed combined streaming platform.
By Chris Kelly • May 19, 2022 -
Retrieved from Domino's Pizza, Inc. on May 16, 2022
Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app
An immersive mobile experience tied to the Netflix show’s return uses facial recognition and eye-tracking technology to help users order pizza.
By Peter Adams • Updated May 17, 2022
