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  • A student sits at a school desk in an back-to-school ad from Target
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    How Target is tackling back-to-school marketing with dual campaigns

    Two new efforts created with agencies Anomaly and Crispin feature tactics like influencer marketing as the big-box store prioritizes promoting value.

    By • June 30, 2025
  • Actor Freddie Prinze Jr, wearing a dark gray shirt,, boards a window shut with wooden planks in a video for DoorDash.
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    Permission granted by DoorDash
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    DoorDash parodies horror classics in pitch to budget-crunched parents

    A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”

    By • June 27, 2025
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Colin Jost wears a black button-up shirt at an outdoor bar as he smiles at two oranges next to a pint of Blue Moon.
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    Courtesy of Molson Coors
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    Blue Moon slices into comedy for first celebrity partnership

    “Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and was created with agency Adam&eveDDB.

    By • June 26, 2025
  • "The Bear" actress Liza Colón-Zayas for Vital Farms.
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    Courtesy of Vital Farms
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    Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

    The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.

    By • June 26, 2025
  • A couple sits on a pedicure chairs under text that reads "Assigned seating is coming" in an ad from Southwest Airlines
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    Permission granted by Southwest Airlines
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    Southwest argues seating policy changes are NBD in cheeky new ads

    A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.

    By • June 20, 2025
  • A hand holds a TV remote control
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    Courtesy of Roku
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    Amazon, Roku address CTV advertising reach and efficiency in new deal

    The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

    By • June 18, 2025
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

    TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

    By • June 17, 2025
  • Walt Disney company logo is displayed on the floor of the New York Stock Exchange
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    Michael M. Santiago/Getty Images via Getty Images
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    Why Disney’s Compass seeks true north in data collaboration

    A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

    By • June 17, 2025
  • A person opens a package and reads a note.
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    blackCAT via Getty Images
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    Amazon delivers reporting for live shoppable streaming video

    With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

    By Aaron Baar • June 16, 2025
  • E.l.f. Beauty marquee image for "Sunhinged" comedy special
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    Courtesy of E.l.f. Beauty
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    E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

    Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

    By • June 12, 2025
  • M&M's brand platform art
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    Courtesy of M&M's
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    M&M’s promotes cross-generational unity with new creative platform

    Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name. 

    By • June 10, 2025
  • A collage of images created by Amazon's AI video generator show virtual models interacting with record players
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    Permission granted by Amazon
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    Amazon widens access to video generator as AI ad tools gain traction

    Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

    By • June 10, 2025
  • Walmart, Walton Goggins
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    Courtesy of Walmart
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    Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

    In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

    By • June 9, 2025
  • Aimee Lou Wood and Patrick Schwarzenegger in Venmo's "Venmo Everything" campaign video.
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    Courtesy of Venmo
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    Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

    Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”

    By • June 5, 2025
  • Four Lego figures
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    Courtesy of Lego
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    Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

    A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire. 

    By • June 4, 2025
  • A quartet of Progressive insurance mascots stand in heroic poses on a rooftop against the backdrop of Metropolis from "Superman"
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    Permission granted by Progressive
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    Progressive comes to the rescue when Superman can’t in movie tie-up

    A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis. 

    By • June 2, 2025
  • Tyla in a Coca-Cola ad
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    Courtesy of Coca-Cola
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    Coke pushes Gen Z to ditch digital noise and embrace summer fun

    “Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.

    By • May 27, 2025
  • Amazon executive Tanner Elton on stage at Amazon's upfront presentation
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    Courtesy of Amazon
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    Amazon bolsters ad business with InfoSum, Magnite partnerships

    The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals. 

    By Aaron Baar • May 27, 2025
  • McCain Foods Farms of the Future imagery
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    Courtesy of McCain Foods
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    Why McCain Foods made an AR mobile game to teach regenerative farming

    The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

    By • May 22, 2025
  • Pepsi campaign imagery for its “Grilling Deserves Pepsi: BBQ Crashers" summer 2025 campaign.
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    Courtesy of PepsiCo
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    Pepsi crashes barbecues to rid them of Coke in latest stunt

    A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.

    By • May 15, 2025
  • Netflix president of ads Amy Reinhard on stage at the streamer's 2025 upfront presentation
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    Permission granted by Netflix
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    Netflix hones pitch to brands with richer data, personalization tools

    Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.

    By • May 15, 2025
  • YouTube executive onstage at Brandcast 2025 event
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    Courtesy of YouTube
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    YouTube spotlights how brands can own cultural moments at ad showcase

    A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.

    By • May 15, 2025
  • Ryan Gould and Bobby Voltaggio on stage at WBD's 2025 upfront presentation
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    Courtesy of WBD
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    How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

    Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.

    By • May 14, 2025
  • Amazon executive Tanner Elton on stage at Amazon's upfront presentation
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    Courtesy of Amazon
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    Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

    Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.

    By • May 13, 2025
  • Mark Marshall descends from the rafters at NBCUniversal's upfronts presentation on May 12, 2025.
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    Courtesy of NBCUniversal
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    Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

    The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.

    By • May 12, 2025