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    Permission granted by Cvent
    Sponsored by Cvent

    5 ways to take your webinars from boring to buzz-worthy

    Do your webinars stand out in the sea of online events? Do your attendees remember your webinar content and rave about it to their colleagues?

    Dec. 6, 2021
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    Courtesy of Yahoo

    Walmart and Yahoo tailor holiday content for social, AR shopping

    After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

    By Dec. 2, 2021
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    Courtesy of Spotify

    Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

    Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

    By Dec. 2, 2021
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    Courtesy of Hormel Foods Corporation

    Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes

    The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.

    By Dec. 1, 2021
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    Teresa Kroeger via Getty Images

    Will Twitter's CEO succession speed up a needed wave of innovation?

    Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.

    By Dec. 1, 2021
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    Courtesy of Together Labs
    Deep Dive

    Why the metaverse could be a breakthrough in privacy-compliant digital marketing

    Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.

    By Nov. 30, 2021
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    Courtesy of Niantic

    Niantic pushes vision for 'real-world metaverse' in first brand campaign

    In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.

    By Nov. 18, 2021
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    Ikea released the first episode of its "Host Masters" social video series that features original music. The image was retrieved from its video on Nov. 18, 2021.

    Ikea debuts holiday anthem designed for TikTok video series

    Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.

    By Robert Williams • Nov. 18, 2021
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    Retrieved from Bacardi on November 18, 2021

    Bacardi heralds first holiday campaign in years with Times Square takeover

    "Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.

    By Nov. 18, 2021
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    Courtesy of Diageo

    Diageo, Budweiser pitch moderation as holiday revelers make up for last year

    The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.

    By Nov. 18, 2021
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    Courtesy of Chipotle Mexican Grill

    Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations

    As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill.

    By Nov. 17, 2021
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    Courtesy of Kraft Macaroni and Cheese

    Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'

    In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.

    By Nov. 16, 2021
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    Retrieved from Unsplash on July 22, 2021

    DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting

    The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.

    By Nov. 15, 2021
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    Courtesy of The Arena Group

    Sports Illustrated launches Snap Original series in push for Gen Z

    America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.

    By Nov. 11, 2021
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    Courtesy of The Coca-Cola Company

    Coke partners with Cameo to gift personalized videos from Santa

    The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.

    By Nov. 9, 2021
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    Courtesy of Hyundai
    Deep Dive

    How Disney balances entertainment and ad sales in the streaming age

    The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.

    By Nov. 9, 2021
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    Thai Phi Le/Marketing Dive

    Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports

    After airing its first national TV spot starring an athlete earlier this year, the chain is deepening its hockey ties, including through a new "Unwrapped" ad.

    By Nov. 5, 2021
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    Courtesy of Wayfair

    Wayfair launches in-app video commerce experience

    Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.

    By Tatiana Walk-Morris • Nov. 4, 2021
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    Retrieved from Dr. Squatch blog on November 04, 2021

    How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok

    Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.

    By Robert Williams • Nov. 4, 2021
  • Crypto.com becomes first global marketing partner for Twitch Rivals

    The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.

    By Nov. 4, 2021
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    Courtesy of Pinterest

    Pinterest debuts livestream shopping through Pinterest TV

    The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.

    By Tatiana Walk-Morris • Nov. 2, 2021
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    Courtesy of Walmart

    Walmart to use AR, shoppable content to connect brands with consumers

    For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.

    By Tatiana Walk-Morris • Nov. 2, 2021
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    Courtesy of McDonald's

    McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers

    As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.

    By Nov. 2, 2021
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    Sean Gallup via Getty Images

    Amazon's ad business shows resilience against broader revenue challenges

    Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays.

    By Oct. 29, 2021
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    Courtesy of Lexus

    Lexus takes personalization to new level with 'emotionally intelligent' ad

    Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.

    By Oct. 28, 2021