Graza olive oil enters new category with largest paid campaign to date

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.

By Jessica Hammers • March 4, 2026

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

By Jessica Hammers • March 2, 2026

Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

By Chris Kelly • March 2, 2026

Olaplex links with ‘SNL’ star to blend science, style and humor in new ads

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign created with agency Mother.

By Jessica Hammers • Feb. 24, 2026

Axe addresses fragrance overuse with new campaign, spray tech

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. 

By Peter Adams • Feb. 23, 2026

Depop touts ability to support consumer incomes with ‘Depoponomics’

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.

By Jessica Hammers • Feb. 18, 2026

Roku says it’s growing video advertising faster than broader OTT market

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”

By Peter Adams • Feb. 13, 2026

Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”

By Chris Kelly • Feb. 11, 2026

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

By Peter Adams • Updated Feb. 10, 2026

Amazon’s annual ad revenue passes $68B, boosted by full-funnel strategy

The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully to growth.

By Peter Adams • Feb. 6, 2026

Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. 

By Jessica Hammers • Feb. 5, 2026

YouTube annual revenue tops $60B as Google’s focus expands beyond ads

Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business, executives said.

By Peter Adams • Feb. 5, 2026

Ritz doubles down on salty positioning in second Super Bowl campaign

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett Johansson.

By Peter Adams • Feb. 3, 2026

Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’

The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an oddball ad directed by Yorgos Lanthimos.

By Chris Kelly • Feb. 2, 2026

State Farm slams rivals as ‘Livin’ on a Prayer’ in Super Bowl return

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of a Bon Jovi classic.

By Peter Adams • Feb. 2, 2026

Fanatics Sportsbook bets on Kendall Jenner for Super Bowl debut

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on top at the big game.

By Aaron Baar • Jan. 29, 2026

Unpacking the marketing industry trends forecast for 2026

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.

By Marketing Dive staff • Jan. 29, 2026

Crocs puts self-expression over algorithmic sameness with new platform

Agency Flower Shop handled creative on “Wonderfully Unordinary,” a platform that centers on self-expression and real-world experiences.

By Peter Adams • Jan. 28, 2026

Coke’s World Cup campaign taps into unifying power of fan emotions

Ads set to a cover of Van Halen’s “Jump” show shared excitement for a tournament that is arriving in a highly fractured political climate.

By Peter Adams • Updated Jan. 29, 2026

Retailers look beyond social feeds for brand storytelling in 2026

Marketers are experimenting more with channels like Substack as they focus on human-powered brand building in the age of algorithms and AI.

By Peter Adams • Jan. 27, 2026

TikTok ups bid to entertainment marketers with latest ad solutions

Streaming Ads and New Title Launch are meant to deliver personalized, entertainment-specific content and drive subscriptions and ticket sales.

By Aaron Baar • Jan. 22, 2026

Honda takes modular approach to Winter Olympics campaign creative

The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.

By Peter Adams • Jan. 22, 2026

Netflix targets $3B in ad revenue while Warner Bros. deal looms

Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

By Peter Adams • Jan. 21, 2026

Why Hershey’s first major campaign in 8 years comes ahead of the Olympics

The brand partnered with The Martin Agency for a new platform that utilizes MiltonOne, a bespoke Publicis Groupe solution.

By Chris Kelly • Jan. 21, 2026

YouTube revamps visual identity amid shifting entertainment landscape

A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of creator content.

By Peter Adams • Updated Jan. 22, 2026