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What We're Reading: Page 3

Industry reads hand-picked by our editors

Oct 14, 2025

The Wall Street Journal
The Paramount and Warner Bros. Assets That Would Make a Media Behemoth
Digiday
The Sora-TikTok U.S. era of short-form video
Marketing-Interactive
lululemon strikes back at founder Chip Wilson over scorned ad

Oct 10, 2025

PR Week
General Motors unifies marketing, comms under Lin-Hua Wu
Adweek
Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO
The Drum
AI search and social influencers are the new go-to sources for B2B buyers

Oct 09, 2025

Digiday
Why advertisers are quietly returning to news-driven media channels
The Wall Street Journal
Advertisers Push Big Tech to Adopt Standards for Transparency in Ad Sales
Ad Age
Delta Air Lines launches global media agency review

Oct 08, 2025

Digiday
Vibe marketing was a joke – until OpenAI got involved
Adweek
Pharma Marketers Grapple With Trump-Era Regulatory Whiplash
MediaPost
YouTube Launches Program To Connect Advertisers To Third-Party Experts

Oct 07, 2025

The Wall Street Journal
Corporate Anxiety Is Fueling a Multimillion-Dollar Industry of Gen Z Translators
Ad Age
Molson Coors’ Michelle St. Jacques to depart following CEO transition
Adweek
CPG Advertisers Can Now Target Instacart Shoppers on TikTok

Oct 06, 2025

Digiday
Advertising Week Briefing: AWNY distills the industry’s existential drift
The Wall Street Journal
‘Call Her Daddy’ Podcaster Alex Cooper Opens an Unwell Ad Agency
CNBC
Online holiday spending growth set to slow to 5.3% as shoppers seek discounts

Oct 03, 2025

CNBC
Disney’s image tanks among Republicans, Democrats after Jimmy Kimmel controversy
Adweek
Spotify Enables New Ad Buying Through Amazon and Yahoo DSPs
The Hollywood Reporter
Podcast Networks’ New Pitch: Hosts Are the Ultimate Influencers

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Library resources

Infographic
5 steps to smarter multi-location marketing Custom content for Constant Contact
Infographic
Outpacing the Market: Spanish Speakers Lead in Loyalty Custom content for Amazon Ads
Playbook
A How-To Guide for Lowering Sodium, not Satisfaction Custom content for Edlong

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