What We're Reading: Page 4
Industry reads hand-picked by our editors
Apr 27, 2023
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The Hollywood Reporter
Tubi Founder Steps Down as Fox Reorganizes Digital Division
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Ad Age
How Roblox is bringing AI to the metaverse
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MediaPost
Meeting Expectations, WPP Grew 2.9% In Q1
Apr 26, 2023
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The New York Times
Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business
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The Wall Street Journal
Microsoft’s $75 Billion Deal for Activision Blizzard Rejected by U.K.
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Adweek
BuzzFeed’s Pivot to HuffPost Is Still Hampered by Ad Buyers Shirking News
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Digiday
Amazon’s pending price hike stirs debate among media owners
Apr 25, 2023
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Ad Age
Bud Light-Dylan Mulvaney: sales drop induces ‘panic’ from brand
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The Wall Street Journal
NBCUniversal CEO Jeff Shell to Depart After Probe Into Improper Conduct
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CNBC
McDonald’s earnings beat estimates as U.S. traffic grows despite price hikes
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The Hollywood Reporter
Spotify Hits 210M Paying Subs and 515M Users in Record First Quarter, But Revenue Falls Short Amid Ad Headwinds
Apr 24, 2023
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Digiday
How the social traffic that gave life to BuzzFeed News ultimately led to its demise
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Adweek
Google’s Latest AI Ad Tool Stirs Fresh Transparency Concerns for Marketers
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Bloomberg
Marijuana’s Unrestricted Advertising Is Raising Concern Across the US
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Retail Dive
Snap’s chief marketing officer is moving to Levi’s
Apr 21, 2023
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TechCrunch
Twitter seemingly now requires all advertisers to have a verified checkmark
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Digiday
More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones
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The Wall Street Journal
BuzzFeed News Is Shutting Down, and Vice World News Could Be Next
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CNBC
Procter & Gamble beats earnings estimates, raises revenue forecast as prices rise
Apr 20, 2023
Apr 19, 2023
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Ad Age
PEPSI’S NEW LOGO REIGNITES DEBATE ABOUT AGENCIES NOT GETTING CREDIT FOR CREATIVE WORK
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AP News
Major leagues, broadcasters pledge responsible betting ads
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CNBC
Amazon layoffs: Company lets go of some employees in advertising
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Digiday
‘We have too much volume’: The open programmatic market may be down, but it’s definitely not out
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