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What We're Reading: Page 5

Industry reads hand-picked by our editors

Mar 21, 2025

Ad Age
PepsiCo’s chief design officer is departing
Digiday
Why advertising industry professionals are considering becoming creators
TechCrunch
Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

Mar 20, 2025

Ad Age
Acxiom lays off 3.5% of staff
Adweek
Bad Bunny Joins Calvin Klein’s Advertising Hall of Fame
Digiday
As retail media booms, lines blur between performance and brand marketing budgets

Mar 19, 2025

BBC
Ben & Jerry’s boss ‘ousted over political activism’
CX Dive
Most consumers wouldn’t let AI make purchases on their behalf, study finds
CNBC
Taco Bell parent Yum Brands partners with Nvidia to speed up its use of AI

Mar 18, 2025

Adweek
Shareholders Approve Omnicom’s Acquisition of IPG
Ad Age
Hyundai-owned Genesis hires Circana exec as new CMO
The Wall Street Journal
P&G Takes Lead in 95-Year Rivalry With Unilever
The New York Times
Nvidia Is Hosting the Super Bowl of A.I.

Mar 17, 2025

The Drum
50% of Unilever’s ad spend will go to social media. Will an influencer-first strategy work?
AdExchanger
The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency
Social Media Today
Reddit Will Enable Users To Block Ads From Specific Advertisers

Mar 14, 2025

Digiday
Trump’s topsy-turvy tariffs have marketers uncertain and on edge
Ad Age
Omnicom-IPG deal gets FTC second request for information
The Wall Street Journal
Netflix Chases Its MrBeast Moment

Mar 13, 2025

MediaPost
March Madness ‘Virtually Sold Out’
TechCrunch
Pokémon GO maker Niantic is selling its games division to Scopely for $3.5B
Bloomberg
OpenAI Asks White House for Relief From State AI Rules

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Library resources

Trendline
Inside the changing data landscape in marketing Supported by Amperity
Webinar - on demand
Breaking the Barrier: How Marketers Can Optimize Accessibility and Compliance Custom content for Acquia
Playbook
Winning Gen Z: F&B Sampling and Social Media Campaigns Custom content for EvolveZ

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Company Announcements

Exclusive Skai Data Reveals Retail Media’s Resilience, Paid Search’s Strength, and Social’s Co… From Skai
Meet Will: The AI Social Media Assistant who lives in your WhatsApp From Will
ClickUp Names Kyle Coleman Global VP of Marketing to Lead Positioning and Pipeline in AI-Drive… From ClickUp
BLACKPINK, BTS, and Jungkook’s Favorite Nongshim Snacks! Banana Kick & Shrimp Crackers From Nongshim

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Events

15 MAY

Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel
17 JUN

Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive

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Industry Intel

Next-Gen eCommerce Search and Product Discovery Solutions for Forward-Thinking Retailers & Wholesalers Webinar • Provided by GroupBy, Grid Dynamics, and Google Cloud
Master the Art of Driving Webinar Registration and Attendance Webinar - on demand • Provided by ON24
Why your Retail Data Strategy is Failing … And How to Fix it Webinar - on demand • Provided by Blueshift

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