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Permission granted by Columbia Sportswear
Q&AHow Columbia’s marketing breaks through with fax machines, flat Earth
Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.
By Peter Adams • Sept. 14, 2026 -
Courtesy of IHOP
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
By Chris Kelly • Sept. 14, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Cadbury
Cadbury pairs crystal clutch with comedy series for major US campaign
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
By Sara Karlovitch • Sept. 11, 2026 -
Courtesy of Cheez-It
ColumnCampaign Trail: Cheez-It convenes Couch Committee for college football
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.
By Chris Kelly • Sept. 11, 2026 -
Courtesy of Johnsonville
Johnsonville puts sausage on the ballot to cut through election ads
The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.
By Sara Karlovitch • Sept. 10, 2026 -
Courtesy of Bonobos
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
By Chris Kelly • Sept. 10, 2026 -
Courtesy of Caesars Sportsbook
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
“We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.
By Chris Kelly • Sept. 9, 2026 -
Courtesy of Modelo
Modelo hikes marketing spend on college football for new platform
The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.
By Sara Karlovitch • Sept. 8, 2026 -
Courtesy of Hoka
Hoka builds Strava running stats into digital OOH campaign
The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.
By Jessica Hammers • Sept. 3, 2026 -
Courtesy of Graza
How Graza hopes to lap the competition with some help from NASCAR
The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.
By Danielle McLean • Sept. 3, 2026 -
Permission granted by Axe
Axe vies for more mature brand positioning while nodding to Y2K roots
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
By Peter Adams • Sept. 2, 2026 -
Courtesy of UPS
The UPS Store enlists first brand character to support franchisees
Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.
By Sara Karlovitch • Updated Sept. 2, 2026 -
Courtesy of Hershey's
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
By Chris Kelly • Sept. 1, 2026 -
Courtesy of Domino's
How Domino’s is taking on the Big Mac, Whopper and other fast-food icons
CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.
By Chris Kelly • Aug. 31, 2026 -
Courtesy of Old Navy
Old Navy is rewiring its marketing strategy after summer traffic bust
A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.
By Peter Adams • Aug. 28, 2026 -
Courtesy of Beefeater
ColumnCampaign Trail: Beefeater revisits Jamiroquai video for zero-proof gin
London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual Insanity.”
By Chris Kelly • Aug. 28, 2026 -
Courtesy of Dr Pepper
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
Keurig Dr Pepper analyzes consumer signals by working with Publicis and retail media partners and using its first-party capabilities and martech stack.
By Chris Kelly • Aug. 27, 2026 -
Permission granted by The Coca-Cola Company
Coke tackles college football season with creator content, fantasy sports
For its social-first approach, the brand will work with creators at partner colleges to produce content around events like games and tailgates.
By Peter Adams • Aug. 26, 2026 -
Permission granted by Athleta
How Athleta is revamping its brand narrative with bolder purpose
A fall campaign features cinematic ads, bigger bets on social-first marketing and a sponsorship of Olivia Rodrigo’s first Daisy Chain Fields Festival.
By Peter Adams • Aug. 25, 2026 -
Courtesy of Pizza Hut
Pizza Hut ads celebrate quarterbacks as chain drops ‘pizza’ from name
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
By Sara Karlovitch • Aug. 25, 2026 -
Courtesy of The Coca-Cola Company
How Fanta’s new Haunted Universe helps turn Halloween into a platform
The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.
By Chris Kelly • Updated Aug. 27, 2026 -
Permission granted by Ann Taylor
Ann Taylor stages a brand comeback with Substack, fall fashion blitz
The brand’s first major integrated campaign in nearly a decade, which includes a New York Fashion Week pop-up, was developed in-house.
By Peter Adams • Updated Aug. 24, 2026 -
Courtesy of Liquid Death
Liquid Death and Garage Beer take on AI data centers — with pee
The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.
By Chris Kelly • Aug. 18, 2026 -
Permission granted by American Eagle
Deep DiveBrands shake up back-to-school marketing to reach ‘hyper value-seekers’
Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.
By Peter Adams • Aug. 18, 2026 -
Permission granted by StarKist Co.
Why StarKist chose to consolidate its marketing at one agency
The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.
By Aaron Baar • Aug. 17, 2026
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