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Courtesy of Domino's
How Domino’s is taking on the Big Mac, Whopper and other fast-food icons
CMO Kate Trumbull explains why the chain and AOR WorkInProgress chose a hyperbolic, darkly comedic tone for its latest campaign.
By Chris Kelly • Aug. 31, 2026 -
Courtesy of Old Navy
Old Navy is rewiring its marketing strategy after summer traffic bust
A new campaign with Cardi B, already the most-viewed in the brand’s history, is improving performance, Gap Inc. CEO Richard Dickson said.
By Peter Adams • Aug. 28, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Beefeater
ColumnCampaign Trail: Beefeater revisits Jamiroquai video for zero-proof gin
London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual Insanity.”
By Chris Kelly • Aug. 28, 2026 -
Courtesy of Dr Pepper
How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes
Keurig Dr Pepper analyzes consumer signals by working with Publicis and retail media partners and using its first-party capabilities and martech stack.
By Chris Kelly • Aug. 27, 2026 -
Permission granted by The Coca-Cola Company
Coke tackles college football season with creator content, fantasy sports
For its social-first approach, the brand will work with creators at partner colleges to produce content around events like games and tailgates.
By Peter Adams • Aug. 26, 2026 -
Permission granted by Athleta
How Athleta is revamping its brand narrative with bolder purpose
A fall campaign features cinematic ads, bigger bets on social-first marketing and a sponsorship of Olivia Rodrigo’s first Daisy Chain Fields Festival.
By Peter Adams • Aug. 25, 2026 -
Courtesy of Pizza Hut
Pizza Hut ads celebrate quarterbacks as chain drops ‘pizza’ from name
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
By Sara Karlovitch • Aug. 25, 2026 -
Courtesy of The Coca-Cola Company
How Fanta’s new Haunted Universe helps turn Halloween into a platform
The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.
By Chris Kelly • Updated Aug. 27, 2026 -
Permission granted by Ann Taylor
Ann Taylor stages a brand comeback with Substack, fall fashion blitz
The brand’s first major integrated campaign in nearly a decade, which includes a New York Fashion Week pop-up, was developed in-house.
By Peter Adams • Updated Aug. 24, 2026 -
Courtesy of Liquid Death
Liquid Death and Garage Beer take on AI data centers — with pee
The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.
By Chris Kelly • Aug. 18, 2026 -
Permission granted by American Eagle
Deep DiveBrands shake up back-to-school marketing to reach ‘hyper value-seekers’
Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.
By Peter Adams • Aug. 18, 2026 -
Permission granted by StarKist Co.
Why StarKist chose to consolidate its marketing at one agency
The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.
By Aaron Baar • Aug. 17, 2026 -
Courtesy of JCPenney
JCPenney parodies off-price retailers with wellness-themed campaign
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.
By Chris Kelly • Aug. 17, 2026 -
Courtesy of Crocs
Crocs hatches new mascot Niles to enrich brand storytelling
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
By Peter Adams • Aug. 14, 2026 -
Courtesy of Shinola
ColumnCampaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad
The Detroit-based design company’s first brand campaign, created with agency GentleForces, features and was directed by actor Nicholas Braun.
By Chris Kelly • Aug. 14, 2026 -
Courtesy of Dove
Dove’s marketing mixes sports and style for US Open sponsorship return
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
By Peter Adams • Aug. 12, 2026 -
Courtesy of Urban Outfitters
Urban Outfitters embraces campus life in first CTV commercial
The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continues to set its sights on Gen Z.
By Sara Karlovitch • Aug. 12, 2026 -
Courtesy of CeraVe
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.
By Chris Kelly • Aug. 11, 2026 -
Permission granted by Gap Inc.
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”
By Peter Adams • Updated Aug. 21, 2026 -
Courtesy of Rhone
Rhone CMO on marketing at an inflection point for the apparel brand
Created in-house, with media handled by Kepler Group, “A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions.
By Chris Kelly • Aug. 11, 2026 -
Courtesy of Jif
Jif’s new campaign reworks logo to go beyond peanut butter and jelly
Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”
By Chris Kelly • Aug. 10, 2026 -
Courtesy of Procter & Gamble
P&G’s Always Discreet fights incontinence stigma with NFL campaign
“Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.
By Chris Kelly • Aug. 10, 2026 -
Courtesy of Michelob Ultra
Deep DiveHow 5 brands won World Cup gold through marketing investments
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
By Chris Kelly • Aug. 5, 2026 -
Courtesy of Stanley Black & Decker
Stanley introduces wisecracking toolbox character amid construction slowdown
“All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.
By Sara Karlovitch • Aug. 4, 2026 -
Courtesy of Domino's Pizza
Domino’s pays diners to beta test its relaunched app, website
The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.
By Chris Kelly • Aug. 3, 2026
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