Creative: Page 2

  • Campaign imagery for E.l.f.'s global campaign entitled “Give an e.l.f.’
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    Courtesy of E.l.f. Beauty
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    E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign

    Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”

    By • Oct. 28, 2025
  • A pair of glazed pork ribs sit on a blazing charcoal grill.
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    Permission granted by National Pork Board
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    Inside the campaign to reposition pork for Gen Z, millennial consumers

    The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

    By • Oct. 27, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • People attend Advertising Week New York 2025
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    Permission granted by Shutterstock for Advertising Week New York
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    Top takeaways from Advertising Week 2025 marketers need to know

    Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

    By , , , • Oct. 23, 2025
  • Ciara for True Religion's 2025 "Wrapped in True" holiday campaign.
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    Courtesy of True Religion
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    True Religion targets women, college sports fans in holiday campaign

    The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.

    By • Oct. 23, 2025
  • Salma Hayek holds a bottle of Kahlúa while wearing a yellow dress.
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    Courtesy of Pernod Ricard
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    Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product

    The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.

    By • Oct. 22, 2025
  • Bryan Cranston as Cranpus in an Ocean Spray ad
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    Courtesy of Ocean Spray
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    Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays

    The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.

    By • Oct. 22, 2025
  • Over the shoulder angle of a young gamer playing a video game on personal computer in a neon lit living room at home.
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    Getty Images
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    Deep Dive

    6 gaming takeaways for marketers from Advertising Week New York

    Despite its immense popularity with younger consumers, gaming still only commands a fraction of ad dollars.

    By • Oct. 21, 2025
  • A group of people watch a football game in a Hellmann's ad
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    Courtesy of Hellmann's
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    How Hellmann’s covers the spread with football marketing

    Over the last five years, the Unilever brand has worked to become synonymous with football culture and has seen continued sales momentum.

    By • Oct. 20, 2025
  • Outdoor ads in Brooklyn, New York, promote Manscaped grooming products
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    Permission granted by Manscaped
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    Q&A

    How Manscaped’s CMO tackles Super Bowl-sized brand ambitions

    Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling down on edgy humor.

    By • Oct. 20, 2025
  • LeBron James for Hennessy
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    Courtesy of Hennessy
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    Column

    Campaign Trail: Hennessy stirs up social with LeBron’s latest decision

    Wieden + Kennedy Amsterdam remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking some eggs.”

    By • Oct. 17, 2025
  • Hello CEO Diana Haussling at Variety's Future of Brand Summit
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    Permission granted by Variety via Getty Images
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    How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

    CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at Variety’s Future of Brand Summit.

    By • Oct. 15, 2025
  • Amaya Espinal for Herbal Essences
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    Courtesy of Procter & Gamble
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    Herbal Essences taps into infomercial nostalgia to serve ‘scent traps’

    The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and out-of-home ads.

    By • Oct. 15, 2025
  • A group of people stand outside a bus stop in Woolrich x Target gear
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    Permission granted by Target
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    Why Target is embracing social-first marketing for its Woolrich collab

    A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

    By • Oct. 14, 2025
  • CMOs at Advertising Week New York argued that widely held beliefs about the group, including their lack of brand loyalty, are not telling the full story.
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    Permission granted by Shutterstock for Advertising Week New York
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    CMOs share what brands get wrong when marketing to Gen Z

    The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.

    By • Oct. 10, 2025
  • Executives from Keurig Dr Pepper, Disney, NFL and EDO on an Advertising Week New York panel
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    Permission granted by Shutterstock for Advertising Week New York
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    How Keurig Dr. Pepper embraces flywheel marketing to drive performance

    During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not completely possible.

    By • Oct. 9, 2025
  • Executives from PepsiCo and VaynerMedia at AWNY
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    Permission granted by Shutterstock for Advertising Week New York
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    In-housing or outsourcing? PepsiCo, VaynerMedia turn to ‘co-sourcing’

    PepsiCo has tripled content production and seen sales growth for brands like Mug since integrating the agency closer to its internal teams.

    By • Oct. 8, 2025
  • Panelists at Advertising Week New York
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    Permission granted by Shutterstock for Advertising Week New York
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    How Molson Coors, PepsiCo operationalize rapid, relevant culture plays

    Brands must be aligned with agency partners and remove barriers to execution, executives explained at Advertising Week.

    By • Oct. 7, 2025
  • Alan Ritchson in an ad for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Column

    Campaign Trail: Dr. Squatch makes masculinity fun again in ‘Manlandia’

    The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.

    By • Oct. 3, 2025
  • A man holds a plate of Totino's pizza rolls
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    Courtesy of General Mills
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    General Mills doubles down on snackable content with sketch series

    “The Snacktime Sketch Show,” which parodies everything from “Love Island” to rogue artificial intelligence, promotes the “unsung heroes” of the snack aisle. 

    By • Oct. 2, 2025
  • Person wears Oura ring in a car
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    Courtesy of Oura
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    How Oura keys into self-expression to reach Gen Z, millennials

    The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time.

    By • Oct. 2, 2025
  • A Qdoba storefront
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    Retrieved from Qdoba on October 02, 2025
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    Q&A

    Qdoba’s new CMO on turning the fast-casual chain into a national brand

    As it rapidly expands, the chain is relying on an agency roster including Leo, Influential and other Publicis shops, newly appointed CMO Jon Burke explains.

    By • Oct. 2, 2025
  • An old TV displays the Target logo against a white background
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    Permission granted by Target
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    Target plots retail, marketing blitz around ‘Stranger Things’ final season

    Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

    By • Oct. 1, 2025
  • Leighton Meester as Lady Godiva for a Godiva campaign
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    Courtesy of Godiva
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    Godiva taps Leighton Meester for brand reset ahead of 100th anniversary

    The Belgian chocolate brand’s global campaign features the “Gossip Girl” star and spans CTV, OOH, billboards, digital, social and influencer elements.

    By • Sept. 30, 2025
  • Doritos Stranger Things telethon
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    Courtesy of PepsiCo
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    Doritos dials up ‘80s-style telethon for ‘Stranger Things’ final season

    David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps into fandom and nostalgia.

    By • Sept. 29, 2025
  • Athletic Brewing
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    Courtesy of Athletic Brewing
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    Athletic Brewing makes a play for nonalcoholic beer this football season

    To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital placements.

    By • Sept. 29, 2025