Creative: Page 2

  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Crocs appoints 2 new CMOs to level up creative strategy: WWD

    Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.

    By • Aug. 18, 2025
  • Applebee's Ultimate Trio on a football field
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    Courtesy of Applebee's
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    How Applebee’s sharper marketing turned around sales ahead of NFL season

    The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains.

    By • Aug. 18, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • 818 Tequila's 818 Mini bottles
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    Courtesy of 818 Tequila
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    Q&A

    Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

    CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

    By • Aug. 18, 2025
  • Collaborative Reese's-Oreo products sit in front of a blue-orange background
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    Retrieved from Reeses YouTube on August 15, 2025
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    Reese’s responds to Taylor Swift album news with advertising agility

    The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of views on YouTube.

    By • Aug. 15, 2025
  • Nike SB Nyjah 4 campaign
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    Courtesy of Nike SB
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    Column

    Campaign Trail: Nike shows the life of the mind with skater Nyjah Huston

    Independent agency Thesis brought authentic skateboarding energy to a spot featuring one of the sport’s brightest — and most polarizing — stars.

    By • Aug. 15, 2025
  • Instacart concert flyer
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    Courtesy of Instacart
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    Instacart cracks into live experiences to cap off ‘90s nostalgia blitz

    Frosted Flakes and Venmo are supporting a Third Eye Blind concert that will feature Frosted Tips stations and throwback food and drinks.

    By • Aug. 14, 2025
  • Jason Kelce and Chuck Liddell in a Garage Beer video
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    Courtesy of Garage Beer
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    How Garage Beer is building its brand with no-holds-barred marketing

    The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

    By • Aug. 14, 2025
  • TRESemmé's "Get TF Out of Bed" campaign imagery.
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    Courtesy of TRESemmé
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    TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

    The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.

    By • Aug. 13, 2025
  • Shoppers walk past the U.S.-owned Polo Ralph Lauren store in the upmarket Via del Corso shopping area on March 12, 2025 in Rome, Italy.
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    Christopher Furlong via Getty Images
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    Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film

    Developed internally, the James Bond-inspired short underscores how Ralph Lauren is looking to further stretch the equity of one of its signature assets.

    By • Aug. 13, 2025
  • Sydney Sweeney poses for American Eagle
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    Courtesy of American Eagle
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    Deep Dive

    How to win back-to-school marketing as American Eagle’s big bet blows up

    Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

    By • Aug. 12, 2025
  • Matt Rife and Heidi N Closet for E.l.f. Cosmetics
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    Courtesy of E.l.f. Beauty
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    E.l.f. argues against overpriced cosmetics with legal-themed campaign

    “E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a New York City pop-up event.

    By • Aug. 11, 2025
  • Peyton Manning parachutes in a Bud Light ad
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    Courtesy of Bud Light
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    Bud Light kicks off NFL season with at-home tailgates, Peyton Manning

    The spot from Anomaly follows the brand’s well-received Super Bowl spot and a recent tie-up with Netflix and Manning’s Omaha Productions.

    By • Aug. 7, 2025
  • Olipop's Roblox experience for it's limited-edition SpongeBob flavor.
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    Courtesy of Olipop
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    Olipop appeals to young men with SpongeBob flavor, Roblox experience

    Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.

    By • Aug. 7, 2025
  • Alix Earle and Paris Hilton for Carl's Jr.
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    Courtesy of Carl's Jr.
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    How Carl’s Jr. built on big game success with social star Alix Earle

    The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.

    By • Aug. 6, 2025
  • McDonald's McDonaldland
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    Courtesy of McDonald's
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    McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’

    Publicis, Wieden+Kennedy, TMS, ProdCo, We Are Social, IMG and IMS collaborated on different elements of the nostalgic campaign.

    By • Updated Aug. 11, 2025
  • Serena Kerrigan sits on a bed in a black dress holding a book.
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    Courtesy of Neutrogena
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    Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories

    The brand is hoping to take advantage of a TikTok trend that has garnered over 4.7 billion views and helped to boost romance novel sales.

    By • Aug. 5, 2025
  • Liquid Death guillotine league
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    Courtesy of Liquid Death
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    Liquid Death brings guillotines to fantasy football with Yahoo Sports

    The edgy canned water brand digitally beheads fantasy football players in a collaboration with a leading platform for the popular game.

    By • Aug. 4, 2025
  • Mountaineer Aron Ralston recreates his harrowing real-life experience trapped between a boulder in an ad for Columbia Sportswear.
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    Permission granted by Columbia Sportswear
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    Columbia slams ‘pristine’ outdoors marketing with new brand platform

    Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.

    By • Aug. 4, 2025
  • Domino's pizza and a fast food burger
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    Courtesy of Domino's Pizza
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    How Domino’s new ads hit at fast food burger chains in fight over value

    New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

    By • Aug. 4, 2025
  • Miracle-Gro's Full Bush Summer campaign
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    Courtesy of Miracle-Gro
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    Column

    Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’

    Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin Agency.

    By • Aug. 1, 2025
  • Disney's "Project Runway" brand integration with Calia by Dick's Sporting Goods
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    Courtesy of The Walt Disney Company
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    Disney touts brand tie-ups, multi-platform reach for ‘Project Runway’

    Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, Disney+ and Hulu.

    By • July 31, 2025
  • Actor Walton Goggins plays a plumber working on a broken sink pipe while his client sits on a kitchen counter above
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    Permission granted by Doritos
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    Doritos parodies retro adult films to promote new spicy chip flavor

    Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.”

    By • July 30, 2025
  • A man in a blue crewneck sweater stands in a room while holding a microphone.
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    Courtesy of Geico
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    Geico stretches marketing reach with 8 campaigns across 7 offerings

    In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets. 

    By • July 29, 2025
  • McDonald's Snack Wraps
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    Retrieved from McDonald's on July 24, 2025
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    How McDonald’s dug into nostalgia and reignited the chicken wars

    The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings.

    By • July 28, 2025
  • Jalen Hurts in a Sprite ad
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    Courtesy of Sprite
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    Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts

    In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

    By • July 28, 2025