Creative: Page 2

  • deceptive ads
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    Stadtratte via Getty Images
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    FTC talks tough in false-ad notice but faces hard enforcement road

    Although the agency has put hundreds of companies on notice about marketing claims, its ability to penalize violators will be tested by resource constraints.

    By Robert Freedman • April 24, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    How advertisers can address the diversity supplier gap

    While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

    By Aaron Baar • April 24, 2023
  • Explore the Trendline➔
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    Pinterest Business
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    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Josh Ostrovsky, known as the Fat Jewish, for Gopuff's "I Puffed Today" 4/20 campaign.
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    Courtesy of Gopuff
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    Gopuff positions itself as go-to munchies delivery app for 4/20

    An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van.

    By • April 20, 2023
  • People sitting outside their van in the desert on a road trip.
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    Credit: GoUSA

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    Expedia Group launches ‘shoppable’ platform with inspirational travel content

    The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company.

    By Michele Laufik • April 20, 2023
  • Comedian Pete Davidson, wearing a dark suit and tie and glasses, sits behind a desk as a morning show host
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    Retrieved from Taco Bell Corp. on April 20, 2023
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    Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’

    Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu.

    By • April 20, 2023
  • Willie Nelson, Martha Stewart and Snoop Dog each hold a BIC lighter
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    Courtesy of BIC
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    BIC blazes campaign and virtual scavenger hunt for 4/20

    Snoop Dogg and Martha Stewart ask for help finding a lighter that Willie Nelson borrowed and never returned in the effort timed to the weed-friendly holiday.

    By Aaron Baar • April 20, 2023
  • A logo of Bazooka gum is overlaid on a comic strip.
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    Photo illustration: Bazooka Candy Brands; Industry Dive

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    Deep Dive

    How Bazooka Gum uses nostalgia to drive sweet success

    More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change.

    By Megan Poinski • April 19, 2023
  • Campaign images for Kind Snacks' Almond Acres initiative and pilot program.
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    Courtesy of Kind Snacks
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    Kind promotes sustainability with Snapchat tie-up, VR experience

    Each activation is meant to connect to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project in California.

    By • April 18, 2023
  • A photo of the outside of a Wingstop.
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    Courtesy of Wingstop
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    Wingstop names 72andSunny creative AOR to grow brand awareness

    The chain has recently expressed a desire to increase visibility on delivery platforms that have been key to its growth streak.

    By • April 17, 2023
  • An animated image of Acura's 2024 Integra Type S in red on a mountainous road.
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    Courtesy of Acura
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    Acura’s anime racing series returns with new episodes

    “Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S.

    By • April 17, 2023
  • Jack in the Box's limited-time Pineapple Express Shake timed to its 4/20 campaign
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    Permission granted by Jack in the Box
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    Jack in the Box stations food trucks across California for 4/20 celebration

    A tie-up with mobile app WeedMaps is meant to help consumers find the trucks and order a limited-time Pineapple Express Shake.

    By Aaron Baar • April 17, 2023
  • Sign at entrance to SeaWorld
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    Matt Stroshane via Getty Images
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    SeaWorld names Marisa Thalberg CMO to strengthen conservation position

    Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s.

    By • April 14, 2023
  • An image of Vans World on Roblox, featuring a bridge over water with two pictures of shoes on the shore.
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    Courtesy of Gucci
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    Gucci, Vans team up for Roblox scavenger hunt

    The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

    By • April 14, 2023
  • A can of Topo Chico Spirited next to a glass filled with carbonated liquid and ice.
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    Courtesy of Molson Coors
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    Topo Chico boosts media spend as Molson Coors expands beyond beer

    Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company.

    By • April 13, 2023
  • A digital billboard in New York City promoting Shake Shack's White Truffle Menu
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    Courtesy of Shake Shack
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    Shake Shack launches New York truffle hunt with QR code billboards

    Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000.

    By Aaron Baar • April 13, 2023
  • Beck's beer, artificial intelligence
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    Courtesy of AB InBev
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    AB InBev’s Beck’s makes ‘futuristic’ beer using artificial intelligence

    The brew, called Beck’s Autonomous, was selected by AI as its favorite among millions of different flavor combinations it generated.

    By Christopher Doering • April 13, 2023
  • A group of models in colorful attire show off Keds sneakers against a white backdrop.
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    Retrieved from Keds on April 12, 2023
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    Keds kicks off brand refresh animated by inclusivity, playfulness

    A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February.

    By • April 12, 2023
  • Two individuals wear Lacoste clothing in front of a wall of roller skates.
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    Courtesy of Netflix
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    Netflix shows meet Lacoste’s crocodile in new apparel collection

    Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.”

    By • April 12, 2023
  • Two people in underwear as part of Hanes' “Make Yourself Comfortable” campaign
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    Courtesy of Hanes
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    Hanes breaks stuffy Victorian Era conventions with help from Blondie

    Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear.

    By • April 11, 2023
  • Oscar Mayer's Wienermobile of Love wedding chapel
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    Courtesy of Oscar Mayer
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    Oscar Mayer enters the weddings biz with Wienermobile of Love

    Soon-to-be-newlyweds can ditch the stress of wedding planning and head to Las Vegas to marry in front of the brand’s first-ever hot dog chapel.

    By • April 11, 2023
  • Charles Barkley sits on a couch with his young self, created by deepfake technology.
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    Courtesy of FanDuel
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    FanDuel deepfakes young Charles Barkley into new spot

    The Hall of Famer — and notorious gambler — hangs out with a version of himself from his ‘90s prime as FanDuel ties up with the NBA playoffs.

    By • April 11, 2023
  • A map displaying the "Marvelous Mile," a pop-up event by Amazon Prime Video in New York meant to celebrate its series, “The Marvelous Mrs. Maisel."
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    Permission granted by Amazon
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    Amazon Prime Video’s ‘Marvelous Mrs. Maisel’ takes over Fifth Avenue

    Stops along the Marvelous Mile, including at Saks Fifth Avenue, will harken back to key moments in the show.

    By • April 10, 2023
  • Illustration of Brian Cox as DirecTV's Overly Direct Spokesperson
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    Courtesy of DirecTV
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    DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

    The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform.

    By • April 7, 2023
  • A blurry photo of Felipe Nunes against an orange background for Vans' new ad campaign.
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    Permission granted by Vans
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    Vans blurs lines of self-expression in new global ad campaign

    Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.  

    By • Updated April 6, 2023
  • An image of Cap'n Crunch's birthday bash poster.
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    Courtesy of PepsiCo
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    Cap’n Crunch sails into Coachella Valley for birthday celebration

    In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival.

    By • April 6, 2023