Creative: Page 2
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Courtesy of Celsius
Celsius centers campaign on college football to further Gen Z marketing
The energy drink’s expanded NIL roster of Heisman hopefuls will feature in a campaign including TV spots, social content and activations across channels.
By Chris Kelly • Aug. 26, 2024 -
Permission granted by Coca-Cola Zero Sugar
Coke Zero Sugar leans into gaming to reach Gen Z college football fans
The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.
By Peter Adams • Aug. 23, 2024 -
Courtesy of USCellular
ColumnCampaign Trail: UScellular calls out smartphone ironies with Alanis Morissette
In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones.
By Chris Kelly • Aug. 23, 2024 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios promotes on-the-go snacking with Uber, Lyft car wraps
An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.
By Aaron Baar • Aug. 22, 2024 -
Courtesy of E.l.f.
E.l.f. serves sports equity with Billie Jean King Cup sponsorship
The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.
By Sara Karlovitch • Aug. 22, 2024 -
Courtesy of General Mills
Totino’s enters breakfast category with retro ads targeting Gen Z
“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.
By Jessica Deyo • Aug. 22, 2024 -
Permission granted by Gap
Gap gets loose with pop star Troye Sivan in latest dance-heavy ads
Social media-viral song “Funny Thing” by Thundercat soundtracks a seasonal push spotlighting baggy denim clothing.
By Peter Adams • Aug. 21, 2024 -
Courtesy of Hinge
Q&AWhy Hinge turned real love stories into a zine written by literary stars
CMO Jackie Jantos explains how “No Ordinary Love” was inspired by #BookTok and helps the “dating app designed to be deleted” reach Gen Z.
By Chris Kelly • Aug. 21, 2024 -
Courtesy of Solo Stove
Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads
The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals.
By Sara Karlovitch • Aug. 20, 2024 -
Courtesy of Ugg
Ugg supports resurgence with AKQA-led ‘Feels Like Ugg’ global campaign
The brand is trying to make the most of a broad renewed interest in 2000s fashions with younger consumers that includes its signature chunky boots.
By Aaron Baar • Aug. 19, 2024 -
Permission granted by Domino's Pizza
Simon Cowell judges Domino’s Pizza alongside new quality captains
The TV personality dons the cap of quality captain, a new staff role that ensures all aspects of an order are correct down to topping portions.
By Peter Adams • Aug. 19, 2024 -
Courtesy of Lee Kum Kee
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.
By Jessica Deyo • Aug. 15, 2024 -
Courtesy of Vitaminwater
Vitaminwater offers free rent to consumers who use its flavors as design inspiration
Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.
By Aaron Baar • Aug. 15, 2024 -
Courtesy of Lobos 1707 Tequila & Mezcal
James, LeBron James: Lobos 1707 casts NBA legend as spy in new ads
A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.
By Peter Adams • Aug. 15, 2024 -
Courtesy of Fiverr
Martha Stewart is an underutilized intern in new Fiverr campaign
The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.
By Sara Karlovitch • Aug. 15, 2024 -
Courtesy of US Bank
US Bank celebrates Black achievement with zines in The New York Times
To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.
By Chris Kelly • Aug. 15, 2024 -
Courtesy of Choice Hotels International, Inc.
Choice Hotels names new creative, media agencies to drive brand awareness
Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.
By Peter Adams • Aug. 14, 2024 -
Courtesy of Allbirds
Q&AAllbirds CMO on why brand building is key to company’s turnaround plan
CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.
By Peter Adams • Updated Aug. 15, 2024 -
Courtesy of Liquid I.V.
Liquid I.V. helps consumers beat the summer heat with multichannel campaign
“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.
By Aaron Baar • Updated Aug. 14, 2024 -
Courtesy of LG Electronics USA
LG boosts home appliances with competition show on Prime Video
“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.
By Jessica Deyo • Aug. 13, 2024 -
Retrieved from Weight Watchers on August 12, 2024
WeightWatchers debuts new creative as it navigates weight-loss drug boom
Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.
By Peter Adams • Aug. 12, 2024 -
Courtesy of The Coca-Cola Company
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in
The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.
By Jessica Deyo • Aug. 12, 2024 -
Courtesy of Cafe Bustelo
ColumnCampaign Trail: Café Bustelo gives its animated world an icy makeover
As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing.
By Chris Kelly • Aug. 9, 2024 -
Permission granted by Nike
OpinionWhat brands can learn about emotion from Olympic ads by Nike and Coke
How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.
By Jane Ostler • Aug. 9, 2024 -
Justin Sullivan / Staff via Getty Images
Panera Bread nabs Papa Johns CMO following menu overhaul
The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.
By Peter Adams • Aug. 8, 2024
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