Creative: Page 2

  • Lee Jeans' "Built Like Lee" campaign imagery
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    Courtesy of Kontoor Brands
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    How Lee’s new brand platform reasserts its denim authority

    “Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to resonate with a new generation.

    By • Sept. 22, 2025
  • Bubly Apple Bottoms jeans
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    Courtesy of Bubly
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    PepsiCo’s Bubly gets low with Apple Bottoms jean collaboration

    The social-first campaign was created by PepsiCo’s in-house agency and includes paid support across social and influencer collaborations.

    By • Sept. 19, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Tom Holland in a Lego ad
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    Courtesy of Lego
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    Column

    Campaign Trail: Lego transforms Tom Holland to celebrate creativity

    The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

    By • Sept. 19, 2025
  • Hands hold the vinyl collaboration between The Weeknd and Nespresso, with the disc peaking out of the grey slip cover.
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    Courtesy of Amazon
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    Nespresso blends culture, family and coffee with Amazon-driven campaign

    The collaboration with The Weeknd includes a coffee-ground-infused record, strategic ad placements and other immersive elements.

    By • Sept. 19, 2025
  • Image of phone showing Aldi's Instagram page
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    Peyton Bigora/Marketing Dive
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    How Aldi revamped its social media strategy — and why it’s working

    The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

    By Peyton Bigora • Sept. 18, 2025
  • Shaquille O'Neal appears in an ad for Carvana
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    Courtesy of Carvana
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    Carvana gives keys to Shaq for AI-powered brand takeover campaign

    Shaquille O’Neal voices an artificial intelligence-powered “Shaqbot” assistant as part of an effort that rebrands the company as “Shaqvana.”

    By • Sept. 17, 2025
  • A painted bottle of Modelo sits on a table infront of a blue six pack which is missing a bear. The background is blurred and a paint palette sits in the foreground.
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    Courtesy of Constellation Brands
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    Modelo honors Hispanic community to celebrate 100th anniversary

    The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain its core consumer base.

    By • Sept. 16, 2025
  • Journeys' "Life on Loud" brand platform imagery
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    Courtesy of Journeys
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    Journeys remixes ‘90s hit for debut of ‘Life on Loud’ brand platform

    A reimagining of New Radicals’ “You Get What You Give” includes a music video that features micro- and mid-level influencers as background actors.

    By • Sept. 15, 2025
  • A person eats Häagen-Dazs in a car
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    Courtesy of Häagen-Dazs
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    How Häagen-Dazs evolved its Super Bowl campaign into a brand platform

    The brand has worked with an agency team including Nice&Frank, The Door and Spark Foundry to find unique ways to get out its “Slow” message.

    By • Sept. 11, 2025
  • Wild Turkey campaign imagery for “When you Know It’s Right, Don’t Change a Damn Thing”
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    Courtesy of Wild Turkey
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    Wild Turkey nods to its roots in global ads targeting next-gen drinkers

    “When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.

    By • Sept. 9, 2025
  • Pampers
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    Courtesy of Pampers
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    Pampers prioritizes emotional storytelling for new campaign, brand ethos

    Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.

    By • Sept. 8, 2025
  • An image from 8x8's AI-generated ad
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    Courtesy of 8x8
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    Column

    Campaign Trail: How a SaaS firm used AI to turn clients into ad stars

    Customer experience firm 8x8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools.

    By • Sept. 5, 2025
  • LeBron James plays basketball in a Nike ad
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    Courtesy of Nike
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    Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

    The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and encourage young athletes.

    By • Sept. 4, 2025
  • Billboards of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City.
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    Michael M. Santiago via Getty Images
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    American Eagle’s celebrity marketing drew outcry — and new customers

    The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.

    By • Sept. 4, 2025
  • Peach & Lily's New York City pop-up event celebrating its summer 2025 product launch.
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    Courtesy of Peach & Lily
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    Inside Peach & Lily’s unconventional influencer marketing strategy

    The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher than previous efforts.

    By • Sept. 4, 2025
  • Checkers and Rally's meal
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    Courtesy of Checkers and Rally's
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    Why Checkers and Rally’s are keeping the pedal to the metal on value

    CMO Scott Johnson explains how the sister chains built on a brand platform created by Partners + Napier via a partnership with rapper GloRilla.

    By • Sept. 4, 2025
  • A man with a beard wearing a blue Modelo-branded varsity jacket and cowboy hat stands in an archway holding a case of beer.
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    Courtesy of Constellation Brands
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    Modelo doubles down on college football marketing to reach sports fans

    Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on the hunt for diehard fans.

    By • Sept. 4, 2025
  • NFL players Josh Allen and Justin Jefferson sit at a tailgate in a parking lot wearing blue Pepsi jumpsuits
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    Permission granted by Pepsi
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    Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant

    New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences.

    By • Sept. 3, 2025
  • Close-up of a mobile phone recording a young woman vlog preparing salad in kitchen at home
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    FG Trade Latin via Getty Images
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    Deep Dive

    How legacy CPG brands can crack the social-first marketing code

    Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be relinquishing a sense of control.

    By • Sept. 3, 2025
  • Sabrina Carpenter, wearing a black dress, sits on a grand piano in a black-and-white ad for Johnnie Walker
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    Permission granted by Diageo
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    Johnnie Walker strikes a bolder note with Sabrina Carpenter partnership

    Announced around the release of the singer’s new album, the multiyear pact is part of the whisky maker’s efforts to better appeal to young consumers.

    By • Sept. 2, 2025
  • Feet on shoeboxes in a DSW Designer Shoe Warehouse ad
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    Courtesy of DSW Designer Shoe Warehouse
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    How DSW’s new brand platform showcases the fun of in-person shopping

    Created with Crispin, “Let Us Surprise You” celebrates the in-store experience, as the shoe retailer does 70% of its business in person.

    By • Sept. 2, 2025
  • Depop campaign imagery for "Where Taste Recognizes Taste”
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    Courtesy of Depop
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    Depop eyes larger US presence with ads touting style ‘Depopelgangers’

    The online fashion reseller’s “Where Taste Recognizes Taste” campaign spans OOH, CTV, audio and paid social across TikTok, Meta and Pinterest.

    By • Sept. 2, 2025
  • Jägermeister's "Ice Cold Justice" game
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    Courtesy of Jägermeister
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    Jägermeister defends ice-cold shots with arcade-inspired video game

    Alongside the brand’s Stag mascot, players of the web-based game must defeat “anti-fun bad guys” looking to impede on a night of drinking. 

    By Aaron Baar • Aug. 28, 2025
  • Archer campaign
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    Courtesy of Archer
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    Archer’s first national ad campaign pledges to ‘Stick to Real’

    The meat snack maker founded in 2011 is building off an extensive brand refresh and 90% surge in sales with ads that challenge modern absurdity. 

    By • Updated Aug. 28, 2025
  • Travis Kelce for American Eagle
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    Courtesy of American Eagle
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    American Eagle’s Travis Kelce collab extends celebrity-led marketing streak

    A capsule collection with the NFL star’s Tru Kolors brand features high-impact outdoor, podcast and social media buys.

    By • Aug. 27, 2025