Creative: Page 2


  • A collection of makeup products displayed on Roblox.
    Image attribution tooltip
    Courtesy of NYX Professional Makeup

    NYX launches new makeup collection on Roblox

    The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products. 

    By Dec. 19, 2022
  • An illustration of a group of people in football gear watching multiple floating tv ads.
    Image attribution tooltip

    Illustration: Madeline McMahon for Industry Dive

    Tracker

    Ad blitz: Tracking every marketing play for Super Bowl LVII

    Uber, Planters and Oikos detailed their celebrity-fueled returns to the big game, while Budweiser revealed its full ad.

    By Marketing Dive staff • Dec. 19, 2022
  • Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A hero image promoting Coca-Cola's new campaign "Recycled Records" in collaboration with Mark Ronson and Madlib
    Image attribution tooltip
    Courtesy of The Coca-Cola Company

    Coca-Cola promotes sustainability advances with ‘Recycled Records’

    The campaign includes a tie-up with Mark Ronson and Madlib and comes as Sprite, Fresca and Seagram’s switch from green to clear plastic bottles.

    By Dec. 14, 2022
  • An image depicting Downy Unstoppables "I'm Not Doing It Yet" ad spot.
    Image attribution tooltip
    Courtesy of Downy Unstoppables

    Downy Unstopables recruits masked celebrity for build up to Super Bowl

    The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.

    By Dec. 13, 2022
  • Old Spice's deepfake ad starring Dolph Lundgren
    Image attribution tooltip
    Retrieved from Old Spice on February 24, 2022
    Deep Dive

    9 campaigns that boosted the mood in 2022

    Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise.

    By , , Dec. 12, 2022
  • Doritos launches new #NameThatTriangle social contest featuring football star Von Miller.
    Image attribution tooltip
    Courtesy of Frito-Lay North America

    Doritos launches #NameThatTriangle social media contest

    Consumers can submit a photo of their triangle-inspired haircut on Instagram or Twitter for the chance to win tickets to the Super Bowl LVII.

    By Aaron Baar • Dec. 12, 2022
  • An Avocados from Mexico store display filled with produce is printed with the likenesses of Deion Sanders and Tracey Edmonds.
    Image attribution tooltip
    Retrieved from Avocados from Mexico on December 09, 2022

    Avocados from Mexico returns to Super Bowl with ‘good times and good taste’

    A 30-second ad will tie into a larger campaign and new shopper marketing program featuring real-life couple Deion Sanders and Tracey Edmonds.

    By Dec. 9, 2022
  • A child yells in excitement opening a present under a Christmas tree as captured on grainy home-video footage.
    Image attribution tooltip
    Permission granted by Duracell
    Column

    Campaign Trail: Duracell swaps product focus for emotionally led holiday ads

    Along with changing up its messaging strategy, the battery marketer is taking a different approach to social with a spotlight on its new TikTok creator program.

    By Dec. 9, 2022
  • A collage of images including Santa, a couple meeting and a person exploring a holiday production line promote Coke's new streaming shorts on Prime Video.
    Image attribution tooltip
    Permission granted by The Coca-Cola Company

    Coke’s holiday strategy leans into streaming with Prime Video anthology

    A series of shorts come from a new “Real Magic Presents” banner and highlight diverse storytellers from around the globe.

    By Dec. 8, 2022
  • An image showcasing the limited-edition Bitmoji Fashion Drop on Snapchat featuring Adidas
    Image attribution tooltip
    Courtesy of Snap Inc.

    Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

    Users within the app can purchase a virtual yellow track jacket branded with the retailer’s signature three stripes for 250 Snap Tokens. 

    By Dec. 7, 2022
  • GE'S New York Times layout
    Image attribution tooltip
    Courtesy of GE

    GE is sole sponsor of NY Times print edition for a day

    The conglomerate also leveraged desktop, mobile and audio activations across the newspaper’s properties to showcase three new companies. 

    By Dec. 7, 2022
  • The Miller High Life beer tower shaped like a leg.
    Image attribution tooltip
    Courtesy of Molson Coors

    Miller High Life unveils leg lamp beer tower inspired by ‘A Christmas Story’

    The nostalgic novelty product retails for $120 and, unlike in the movie, features a vessel that doubles as a beer dispenser.

    By Dec. 6, 2022
  • An image from NFL Zone featuring Visa branding.
    Image attribution tooltip
    Courtesy of NFL

    NFL expands Fortnite presence with sponsor Visa

    The NFL Zone will be a persistent presence featuring mini-games, virtual tailgating experiences and content from creators. 

    By Aaron Baar • Dec. 1, 2022
  • Diverse teenage students using digital smart phones mobile at college campus.
    Image attribution tooltip
    Kar Tr via Getty Images

    An industry in motion: the greatest forces shaping marketing in 2022

    After another tumultuous year, Marketing Dive has gathered the stories that key into the biggest industry developments, whether related to emerging channels or striking the right tone.

    By Dec. 1, 2022
  • A gold crown sits on a levitating pillow.
    Image attribution tooltip
    Courtesy of Diageo

    Crown Royal’s digital collectible sends care packages to troops

    Consumers can nominate someone they think is deserving of a digital crown through the end of the year.

    By Nov. 30, 2022
  • A green meal kit from HelloFresh inspired by the movie "Elf" sits on kitchen counter.
    Image attribution tooltip
    Retrieved from HelloFresh via Business Wire on November 29, 2022

    HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

    A limited-run holiday product includes step-by-step instructions for recreating a meal consisting of spaghetti topped with syrup and sweets.

    By Nov. 29, 2022
  • A palm tree is decorated with holiday ornaments printed with the Corona logo
    Image attribution tooltip
    Retrieved from Corona Extra USA on November 29, 2022

    Corona turns iconic holiday ad into virtual Tannenpalm Tree Lot

    Taking inspiration from its 32-year-old “O’Tannenpalm” holiday ad, Corona has created a promotion that is both nostalgic and looks towards the future. 

    By Aaron Baar • Nov. 29, 2022
  • An image of a Taco Bell store.
    Image attribution tooltip
    Courtesy of Taco Bell

    Taco Bell embraces soccer, Latin culture in new ad

    The chain looks to capitalize on the World Cup in a new soccer-themed campaign featuring a diverse array of talent.

    By Nov. 29, 2022
  • A Christmas tree with red and gold ornaments and decorative lights in the background is pictured.
    Image attribution tooltip
    Liliboas via Getty Images

    Duracell’s holiday ad draws on nostalgic power of home movies

    A retro theme extends to Twitter, where the brand is pitting old-school toys like Furby and Bop-It against each other in a bracket tournament.

    By Nov. 28, 2022
  • A person watches TV.
    Image attribution tooltip
    gorodenkoff via Getty Images

    As seen on: 6 ways marketers evolved product placement strategy this year

    Brands from Coors Banquet to Kraft Mac & Cheese have seen tremendous value from product placement as viewer fragmentation increases.

    By Nov. 28, 2022
  • A group of people walk on a New York City street.
    Image attribution tooltip
    Photo by Scott Heins/Getty Images via Getty Images

    Live shopping comes to select NYC holiday window displays

    Social buying platform TalkShopLive is embedding QR codes into retail displays, which will allow consumers to purchase featured products.

    By Aaron Baar • Nov. 28, 2022
  • A virtual Macy's Thanksgiving Parade balloon.
    Image attribution tooltip
    Courtesy of Macy's

    Macy’s bets on the metaverse for Thanksgiving Day Parade

    The department store is giving fans the opportunity to vote on an NFT balloon that will be made into a real-life balloon for next year’s event.

    By Nov. 23, 2022
  • A zombie in a sweater with blond hair.
    Image attribution tooltip
    Courtesy of Maximum Effort

    Back from the dead: 5 brands join forces to celebrate ‘The Walking Dead’ finale

    Maximum Effort helped coordinate the effort, which saw zombie-filled commercials from Autodesk, Deloitte, DoorDash, MNTN and Ring.

    By Nov. 22, 2022
  • Frito-Lay and PepsiCo Beverages partner on “Share More Joy” campaign and debut their first national holiday commercial collaboration on Thanksgiving Day.
    Image attribution tooltip
    Courtesy of PepsiCo

    PepsiCo bridges snacks and beverages for shared holiday ad

    The tie-up is the first time Frito-Lay and PepsiCo’s beverages division have collaborated on a national holiday commercial.

    By Nov. 22, 2022
  • A car is parked next to a camping tent and several people.
    Image attribution tooltip
    Courtesy of Honda

    Honda targets Asian Americans with CR-V ads in multiple languages

    With Mandarin, Vietnamese and Korean versions of its ad spot, the brand hopes to engage a quickly growing market of many different cultures. 

    By Aaron Baar • Nov. 22, 2022