Creative: Page
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Courtesy of Target
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
By Chris Kelly • Sept. 23, 2026 -
Courtesy of Beats
Beats taps multiple Kendall Jenners to promote customizable headphones
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
By Chris Kelly • Sept. 22, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by Subway
Subway skewers modern dining landscape with Will Arnett-led creative
Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.
By Peter Adams • Sept. 21, 2026 -
Courtesy of Campari
Why Campari updated a classic ad with Alan Cumming to serve Negronis
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
By Chris Kelly • Sept. 21, 2026 -
Permission granted by Rocketium
Sponsored by RocketiumWhat 25M+ assets taught us about creative production at scale
AI sped up asset creation. The real constraints now sit around production.
Sept. 21, 2026 -
Courtesy of Instacart
Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant
Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month.
By Peter Adams • Sept. 18, 2026 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios spotlights first NIL roster in social campaign
“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.
By Jessica Hammers • Sept. 17, 2026 -
Permission granted by Staples
Staples’ CMO on introducing a Hard Button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.
By Peter Adams • Sept. 17, 2026 -
Courtesy of Coach
Coach channels music into fall campaign with Spotify integration, bus tour
A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.
By Peter Adams • Sept. 16, 2026 -
Permission granted by Sonos
Sonos’ brand repositioning trades specs for vibes in hunt for comeback
A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.
By Peter Adams • Sept. 16, 2026 -
Courtesy of Jersey Mike's
Jersey Mike’s kicks off NFL campaign as digital marketing spend surges
“Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and was led by agency of record Highdive.
By Sara Karlovitch • Sept. 15, 2026 -
Courtesy of Carter's
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
By Jessica Hammers • Sept. 15, 2026 -
Permission granted by Columbia Sportswear
Q&AHow Columbia’s marketing breaks through with fax machines, flat Earth
Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.
By Peter Adams • Sept. 14, 2026 -
Courtesy of IHOP
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
By Chris Kelly • Sept. 14, 2026 -
Courtesy of Cadbury
Cadbury pairs crystal clutch with comedy series for major US campaign
“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York Fashion Week activation.
By Sara Karlovitch • Sept. 11, 2026 -
Courtesy of Cheez-It
ColumnCampaign Trail: Cheez-It convenes Couch Committee for college football
The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.
By Chris Kelly • Sept. 11, 2026 -
Courtesy of Johnsonville
Johnsonville puts sausage on the ballot to cut through election ads
The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It Juicy” brand platform.
By Sara Karlovitch • Sept. 10, 2026 -
Courtesy of Bonobos
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning.
By Chris Kelly • Sept. 10, 2026 -
Courtesy of Caesars Sportsbook
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
“We’ve Had Some Work Done” was created in partnership with minority-owned, full-service creative agency Fellow Kids and produced by Hungry Man.
By Chris Kelly • Sept. 9, 2026 -
Courtesy of Modelo
Modelo hikes marketing spend on college football for new platform
The brand has made significant investments into sports in recent years as it attempts to grow its footprint in the mainstream beer market.
By Sara Karlovitch • Sept. 8, 2026 -
Courtesy of Hoka
Hoka builds Strava running stats into digital OOH campaign
The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the results for campaign creative.
By Jessica Hammers • Sept. 3, 2026 -
Courtesy of Graza
How Graza hopes to lap the competition with some help from NASCAR
The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.
By Danielle McLean • Sept. 3, 2026 -
Permission granted by Axe
Axe vies for more mature brand positioning while nodding to Y2K roots
New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, “You got better. So did we.”
By Peter Adams • Sept. 2, 2026 -
Courtesy of UPS
The UPS Store enlists first brand character to support franchisees
Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.
By Sara Karlovitch • Updated Sept. 2, 2026 -
Courtesy of Hershey's
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
By Chris Kelly • Sept. 1, 2026
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