Creative: Page 3

Sephora plans first campaign highlighting Black-owned brands

In its journey toward supporting BIPOC customers, the beauty retailer is also revamping its ColorIQ foundation matching technology.

By Cara Salpini • Aug. 26, 2021

Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers

PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture.

By Peter Adams • Aug. 26, 2021

Explore the Trendline➔

Trendline

Influencer Marketing

Despite industry-wide budget cuts since the pandemic's onset, influencer marketing has been mostly resilient as brands turn to creators for fresh content that reaches homebound consumers.

By Marketing Dive staff

Oscar Mayer teams with Lyft to convert Wienermobile into ride-hailing vehicle

The Kraft Heinz brand's latest tie-up follows a larger refresh campaign that was developed with creative agency Johannes Leonardo.

By Peter Adams • Aug. 25, 2021

Pepsi and 'Billions' star rouse football fans to watch at home

A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in.

By Peter Adams • Aug. 24, 2021

Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation

The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record.

By Asa Hiken • Aug. 23, 2021

Q&A

LG finds new recipe for kitchen experiences with media channels like Twitch

Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics.

By Asa Hiken • Aug. 23, 2021

Ram tracks emerging bands as they hit the road again in latest music play

The Stellantis-owned automaker will supply up-and-coming artists with a touring vehicle amid a period of renewed uncertainty for live music.

By Peter Adams • Aug. 20, 2021

WWE expands digital footprint with John Cena-inspired NFT, Spotify partnership

Ahead of its "SummerSlam" pay-per-view event, the wrestling organization is leveraging Spotify's Clubhouse clone to offer live conversations.

By Asa Hiken • Aug. 19, 2021

Old Navy shifts to inclusive sizing in all stores and online

A new campaign developed with The Martin Agency features Aidy Bryant and includes a TV spot, OOH placements and content on TikTok and Instagram.

By Daphne Howland • Aug. 18, 2021

Pepsi urges consumers to 'break up' with Coke Zero Sugar in latest challenger move

Responding to backlash to its rival's latest beverage reformulation, Pepsi is giving frustrated fans the chance to win free drinks via social media.

By Peter Adams • Aug. 18, 2021

General Mills serves up nostalgia with 'Monster Mash' remake, mockumentary

The marketer is utilizing a variety of tactics that could appeal to Gen X and millennial parents in order to launch a new seasonal cereal.

By Chris Kelly • Aug. 17, 2021

Ben's Original spotlights diverse families in first campaign since rebrand

Doubling down on inclusion, the brand formerly known as Uncle Ben's gave each group the same rice to see the various dishes they would make.

By Peter Adams • Aug. 16, 2021

Bacardi's first NFT auction supports premium expansion, Black-owned bars

Proceeds from the digital collectible's auction will go toward an initiative helping Black-owned establishments acquire liquor licenses.

By Asa Hiken • Aug. 16, 2021

Jif bridges rap's different styles with 'epically absurd' ads featuring Ludacris

An original song and spots co-starring fellow rapper Gunna play off some fans' thinking that newer rappers sound like they have a mouthful of peanut butter.

By Peter Adams • Aug. 16, 2021

Column

Campaign Trail: Dropbox injects humanity into file storage with revamped brand platform

Along with a simplified visual identity, "For All Things Worth Saving" zeroes in on how Dropbox powers people's passion projects, creative ventures, work tasks and personal archives.

By Natalie Koltun • Aug. 13, 2021

Pop-Tarts pairs with Gen Z brand Lyrical Lemonade for back-to-school

A pop-up experience will help guests deck out backpacks and more as marketers try to stoke excitement for an uncertain return to classes.

By Peter Adams • Aug. 12, 2021

Miller Lite depicts reggaeton star J Balvin relaxing with 'Es José Time'

Developed with creative agency Alma, a partnership focused on what the global artist does in his downtime includes limited-edition cans and bodega takeovers.

By Peter Adams • UPDATED: Aug. 11, 2021 at 1:22 p.m.

Q&A

Subway's CMO on why the brand's transformation is just beginning

Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.

By Chris Kelly • Aug. 11, 2021

Miller High Life delivers dive bars with patio set giveaway

The Molson Coors-owned brand is capitalizing on a nationwide shortage in patio furniture to fuel its online sweepstakes.

By Asa Hiken • Aug. 10, 2021

Reese's Puffs turns cereal boxes into AR synthesizers

A collaboration with creative agency Anomaly, the effort follows previous music-related tie-ups with rappers Travis Scott and Lil Yachty.

By Chris Kelly • Aug. 10, 2021

Neiman Marcus reintroduces itself post-bankruptcy with fall push

Along with print, digital, native content and social elements, the campaign features the return of "The Book," available last year only in digital form.

By Daphne Howland • Aug. 09, 2021

Coca-Cola asks if new Zero Sugar is 'Best Coke Ever?' in multichannel push

Timed to the refreshed product's U.S. launch, the effort includes Snapchat filters, an AR lens and sampling fridges that can be unlocked via QR code.

By Chris Kelly • Aug. 09, 2021

Sponsored by Cvent

The evolution of event engagement

Explore new opportunities in the event channel and how event types like virtual and hybrid can contribute to your overall goals in generating marketing-fueled engagement.

Michelob Ultra celebrates lighter side of sports with Peyton Manning tap handles

A collaboration with Wieden+Kennedy New York, the brewer's playful spin on stoic busts seeks to tap into interest around upcoming hall of fame ceremonies.

By Asa Hiken • Aug. 06, 2021

American Eagle debuts digital clothing on Bitmoji in creator-focused push

Brand ambassadors like Addison Rae appear as cartoon avatars decked out in the retailer's latest back-to-school offerings.

By Peter Adams • Aug. 05, 2021