Creative: Page 3

  • Harley-Davidson
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    Courtesy of Harley-Davidson
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    Harley-Davidson resets brand ahead of growth strategy rollout

    The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.

    By • April 10, 2026
  • Megan Thee Stallion and Nickleback for Cheetos
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    Courtesy of PepsiCo
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    Column

    Campaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback

    Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.

    By • April 10, 2026
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Svedka campaign imagery introducing it's Svedphone flip phone.
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    Courtesy of Sazerac
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    Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone

    The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad. 

    By • April 9, 2026
  • Fever-Tree
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    Courtesy of Fever-Tree
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    Fever-Tree mixers celebrate mixology with first US creative platform

    The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.

    By • April 9, 2026
  • A hand raised in the air holds a bottle of Kikkoman against a blue sky with Unleash Legendary in bold yellow lettering.
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    Courtesy of Kikkoman
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    Kikkoman embraces Gen Z’s love of Japanese culture in new campaign

    “Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and includes paid social and influencer partnerships.

    By • April 7, 2026
  • A family eats Five Guys food at home
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    Courtesy of Five Guys
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    Five Guys serves up largest integrated brand campaign to date

    Created by indie agency Chemistry, “Your Burger Guy” will roll out across film, social, digital, audio and in-store channels.

    By • April 7, 2026
  • Colonel Sanders in a new KFC ad
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    Courtesy of KFC
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    KFC’s Colonel dances in the name of affordable fried chicken in new ads

    A campaign by Highdive and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low. 

    By • April 7, 2026
  • Actor Cynthia Erivo, wearing Brooks Running workout gear, looks directly into the camera in an outdoor photo shoot
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    Permission granted by Brooks Running
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    Q&A

    Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

    The “Wicked” and “Dracula” star is featured in video ads and social content as part of a new campaign tied to her training for the London Marathon.

    By • April 7, 2026
  • Two people with a Coca-Cola bottle in front of the Statue of Liberty
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    Courtesy of Coca-Cola
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    Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign

    The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that includes limited-edition packaging that be scanned for prizes.

    By • April 6, 2026
  • A man plays a wax sax in a Bic ad
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    Courtesy of Bic
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    Bic reignites ‘Flick Your Bic’ tagline for a new generation

    A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

    By • April 6, 2026
  • Dollar Shave Club products for women
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club swipes at competition in first women’s grooming push

    CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

    By • April 6, 2026
  • A collage of Coke pairings at QSR chains
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    Courtesy of Coca-Cola
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    Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

    For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

    By • April 2, 2026
  • A trio of animated lemon characters stand in front of a can of original Mike's Hard Lemonade
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    Permission granted by Mike's Hard Lemonade
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    Mike’s Hard Lemonade looks to win over Gen Z with animated lemons

    A trio of tough-talking citrus mascots anchor a new creative platform around authenticity that is rolling out with digital, social and streaming support.

    By • March 31, 2026
  • Call of Duty character Ghost drops into a combat zone to secure a Fanta can.
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    Courtesy of Fanta
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    Fanta reaches out to gamers with Xbox anniversary collaboration

    The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

    By • March 31, 2026
  • Mars gum campaign
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    Courtesy of Mars
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    Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign

    The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.” 

    By • March 30, 2026
  • A photograph of a gray sign with a red box inside with white letters that says "Jack" under the box it says "in the box."
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    Justin Sullivan via Getty Images
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    Jack in the Box names CMO to strengthen product innovation, loyalty

    Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

    By • March 30, 2026
  • NFL players and Old Spice Guy in an ad
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    Retrieved from Old Spice on March 27, 2026
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    P&G’s Pritchard on how brands must navigate a new epoch in marketing

    The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

    By • March 27, 2026
  • Billie Lab campaign
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    Courtesy of Billie
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    Column

    Campaign Trail: Billie designed a surreal world with women in mind

    The Edgewell personal care brand’s in-house team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.

    By • March 27, 2026
  • Pamela Anderson poses on set for Aerie's "100% Aerie Real" campaign.
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    Courtesy of Aerie
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    How Aerie is pushing back against AI content with Pamela Anderson

    CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

    By • March 26, 2026
  • Gigi Perez plays guitar in a Hollister video
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    Courtesy of Hollister
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    Why Hollister made a music video instead of a traditional ad campaign

    The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

    By • March 26, 2026
  • Scottie Pippen for Mr. Pibb
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    Courtesy of Mr. Pibb
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    How Coca-Cola embraces a challenger mindset to market Mr. Pibb

    The brand enlisted NBA legend Scottie Pippen in a campaign created by WPP Open X, led by Majority and amplified by Havas, Publicis and Zeno.

    By • March 20, 2026
  • Jason Kelce for Garage Beer
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    Courtesy of Garage Beer
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    ‘Dumb is hard to replicate’: How Garage Beer wins with content, community

    Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

    By • March 19, 2026
  • Filmmaker Guillermo del Toro sits on a chair, flanked by a team of skeletons
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    Permission granted by Patrón Tequila
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    Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

    While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

    By • March 18, 2026
  • Grant Hill and Anthony Edwards in Sprite's new Obey Your Thirst campaign
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    Courtesy of The Coca-Cola Company
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    Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry

    Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”

    By • March 17, 2026
  • Atsuko Okatsuka for Ugg
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    Courtesy of Ugg
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    Ugg pays homage to B-movie classics and their handcrafted effects

    Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in social-heavy creative that takes inspiration from “Attack of the 50 Foot Woman.”

    By • March 16, 2026