Creative: Page 3

  • YouTube AI in shorts
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    Retrieved from YouTube on July 24, 2025
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    Sociable: Inside YouTube’s new generative AI features for Shorts

    Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

    By Andrew Hutchinson • July 24, 2025
  • Velveeta's "Respect the Drip" campaign imagery
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    Courtesy of Kraft Heinz
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    Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

    The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.

    By • July 24, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Sydney Sweeney for American Eagle's fall 2025 campaign, "Sydney Sweeney Has Great Jeans."
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    Courtesy of American Eagle
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    Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

    The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.

    By • July 23, 2025
  • A row of Coca-Coca soda bottles
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    Scott Olson via Getty Images
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    Coca-Cola leaned on marketing to navigate choppy economic waters in Q2

    Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.

    By • July 22, 2025
  • Cheetos' Wednesday campaign
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    Courtesy of Cheetos
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    Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads

    Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time. 

    By • July 22, 2025
  • A video game character holds a tray with a milkshake and burger on it in a diner setting.
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    Courtesy of Dairy Max
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    Dairy farmers cultivate Gen Z fans on Fortnite

    A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming.

    By • July 22, 2025
  • A woman and two girls walk back to school in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney builds on promising brand push with ‘Back-to-It’ campaign

    The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.

    By • July 21, 2025
  • Chips Ahoy limited-edition "Stranger Things" packaging
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    Courtesy of Mondelēz International
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    Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

    The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.

    By • July 21, 2025
  • Man holds Dude Wipes in a space-themed museum exhibit
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    Courtesy of Dude Wipes
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    Column

    Campaign Trail: Dude Wipes clears up the evolution of wiping

    CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads. 

    By • July 18, 2025
  • Pickles rain down on the top of a car in an ad from Sonic Drive-In
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    Permission granted by Sonic Drive-In
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    Q&A

    Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

    CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

    By • July 17, 2025
  • Dr. Dustin Portela for CeraVe
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    Courtesy of CeraVe
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    How CeraVe built a $2B brand by blending education and entertainment

    The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

    By • July 17, 2025
  • U.S. Bank branding in Happy Gilmore 2
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    Courtesy of U.S. Bank
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    Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’

    CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

    By • July 16, 2025
  • Pacsun's "Denim Days" campaign imagery
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    Courtesy of Pacsun
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    Pacsun spotlights mall culture for denim campaign targeting Gen Z

    “Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.

    By • July 16, 2025
  • Tanner Adell with Olipop
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    Courtesy of Olipop
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    Olipop’s new ads show how the brand is winning people back to soda

    Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.

    By • July 15, 2025
  • JanSport campaign imagery for it's "Always With You" campaign.
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    Courtesy of JanSport
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    Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

    The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

    By • July 15, 2025
  • A pedestrian strolls by a KFC ad that shows Colonel Sanders scowling.
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    Permission granted by Kentucky Fried Chicken
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    KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

    The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes vibe as “The Bear.”

    By • July 14, 2025
  • Sprite Hurts So Good campaign image
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    Courtesy of Sprite
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    Sprite leans into Gen Z’s love for spicy flavors with global campaign

    Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.

    By • July 10, 2025
  • A rendering of The General's Fortnite activation.
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    Courtesy of The General
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    The General turns to Fortnite to help anxious Gen Z drivers

    The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize.

    By • July 10, 2025
  • State Farm mascot Jake from State Farm stands with influencer Kai Cenat outside while on set for the brand's "Batman vs. Bateman" campaign.
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    Courtesy of State Farm
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    Deep Dive

    7 successful marketing campaigns that met 2025’s chaos with determination

    As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

    By , • July 8, 2025
  • U.S. President Donald Trump is displayed on a television screen as traders work on the floor of the New York Stock Exchange.
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    Spencer Platt via Getty Images
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    Deep Dive

    How CMOs tackled challenges in H1 2025 — and what they must do next

    Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence.

    By • July 8, 2025
  • A young woman eats Ben's Original rice after moving in
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    Retrieved from Ben's Original on July 08, 2025
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    Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

    The marketer, previously known as Uncle Ben’s, partnered with agency JKR to update its brand identity to be more consistent and distinctive.

    By • July 8, 2025
  • Unilever IPG Studios
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    Courtesy of Unilever
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    Unilever debuts AI-driven design unit to wean brands off TV-first model

    Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3. 

    By • July 7, 2025
  • Samuel L. Jackson for Adidas Originals
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    Courtesy of Adidas
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    Adidas unites superstars across music, sports, fashion in culture play

    Produced by Johannes Leonardo, the campaign celebrates the Superstar sneaker and features Samuel L. Jackson, Missy Elliott and more.

    By • July 7, 2025
  • A Star Wars fan dressed as a jedi holds up a blue lightsaber toy
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    Permission granted by The Coca-Cola Company
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    Coke brings personalized touch to Disney ‘Star Wars’ collaboration

    “Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR experience.

    By • July 1, 2025
  • A bridge and Groom in front of of a Venice banner in Venice Beach.
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    Courtesy of JCPenney
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    JCPenney does wedding season on a budget amid turnaround

    The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.

    By • June 30, 2025