Miller Lite centers IRL social interaction with new creative platform

“Legendary Moments Start with a Lite” was developed in partnership with Leo Chicago and stars Christopher Walken.

By Sara Karlovitch • Jan. 8, 2026

Mondelēz plans US creative review following new marketing exec hire

The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.

By Peter Adams • Jan. 7, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Pizza Hut and Tom Brady pressure quarterbacks to embrace new field call

A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.

By Jessica Hammers • Jan. 7, 2026

Almond Breeze jabs at AI-generated slop with the Jonas Brothers

New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before settling on a more traditional endorsement.

By Peter Adams • Jan. 6, 2026

Jim Beam consoles tense football fans as sports focus intensifies

The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its consumer base. 

By Aaron Baar • Jan. 5, 2026

Why IHOP flipped a fantasy football punishment into bottomless pancakes

President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.

By Chris Kelly • Jan. 5, 2026

Starbucks links with MrBeast to fuel Prime Video competition series

The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator’s younger fan base.

By Jessica Hammers • Dec. 29, 2025

Lexus takes generative AI for a spin in new holiday marketing content

Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.

By Peter Adams • Dec. 23, 2025

Inside Rocket’s new NFL campaign as in-house creative team embraces AI

“Room to Dream” continues the fintech brand’s focus on the idea of home ownership as the American dream, a platform that debuted at the Super Bowl.

By Chris Kelly • Dec. 22, 2025

Campaign Trail: Tiffany’s blue boxes become portals for the holidays

Created by Anomaly, “Love is a Gift” stars Anya Taylor-Joy and builds on a 2024 holiday effort that generated 57 million organic views.

By Chris Kelly • Dec. 19, 2025

Heineken swaps voice notes for beer in latest bid for IRL connections

“Could Have Been A Heineken” invites users of WhatsApp in Brazil who receive a lengthy voice message to exchange it for a free beer.

By Aaron Baar • Dec. 18, 2025

How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push

CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis Kelce.

By Chris Kelly • Dec. 15, 2025

Dollar Shave Club’s first AI-generated ad makes tech the punchline

The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

By Peter Adams • Dec. 11, 2025

P&G’s Native to debut 50-part microdrama series as genre takes off

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas. 

By Peter Adams • Dec. 10, 2025

How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

Created by Colin Jost’s No Notes agency, “I Use Zoom!” stars Bowen Yang and is a humorous love letter to the platform’s loyal users.

By Chris Kelly • Dec. 10, 2025

Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs

An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

By Peter Adams • Dec. 10, 2025

Gap’s CMO on leveraging the brand’s Katseye success for the holidays

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

By Jessica Hammers • Dec. 9, 2025

How the best marketing campaigns of 2025 navigated uncertain times

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

By Chris Kelly , Jessica Hammers , Peter Adams , Sara Karlovitch • Dec. 9, 2025

US Soccer’s CMO on its World Cup campaign as brands take the pitch

The organization’s “Never Chase Reality” push comes as the sports league prepares for stronger interest and engagement from fans and marketers.

By Chris Kelly • Dec. 8, 2025

How Hershey remade its iconic holiday ad as an interactive experience

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.

By Chris Kelly • Dec. 5, 2025

Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in

Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.

By Chris Kelly • Dec. 5, 2025

Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’

The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.

By Jessica Hammers • Dec. 4, 2025

Subway promotes revived Sub Club loyalty program in alliterative ads

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.

By Peter Adams • Dec. 4, 2025

American Eagle’s celebrity-led marketing turns sales growth positive

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3. 

By Peter Adams • Dec. 3, 2025

How Oreo maker Mondelēz is rethinking snack marketing with AI

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.

By Christopher Doering • Dec. 3, 2025