Creative: Page 3

  • Columbia's Expedition Impossible
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    Courtesy of Columbia Sportswear
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    Columbia challenges flat-earthers as part of bolder marketing revamp

    In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.

    By • Dec. 2, 2025
  • Snapchat's Winter Village augmented reality experience.
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    Courtesy of Snap
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    Boss, Lancôme open virtual boutiques with Snapchat’s shoppable AR

    Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.

    By • Dec. 2, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • A flat, cartoon-style scene shows a bright red car at center, with a woman lounging on its roof and a person in a football helmet sitting in a director’s chair to the left. On the right, a person films with a camera on a tripod while cheerleaders and a football player jump in the background, and scattered snacks and floating items like a burger, fries, and footballs fill the scene.
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    Illustration: Emma Erickson 

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    Tracker

    The complete Super Bowl 60 ad tracker for 2026

    The latest updates from big game advertisers including Google, Pepsi Zero Sugar, Toyota, Wix, Base44, Novartis and Hims & Hers.

    Updated Dec. 3, 2025
  • A person in a leather jacket holds an assortment of Molson Coors products.
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    Courtesy of Molson Coors
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    Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z

    The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.

    By • Nov. 28, 2025
  • Lacey Chabert and Dustin Milligan for Maybelline
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    Courtesy of Maybelline
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    Maybelline taps into microdrama trend with holiday content series

    The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.

    By • Nov. 26, 2025
  • Amanda Batula for Vaseline
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    Courtesy of Vaseline
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    Q&A

    Inside Vaseline’s social-first, innovation-led marketing playbook

    The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said. 

    By • Nov. 25, 2025
  • A person wearing a black puffer jacket is shown from the back facing her suburban home
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    Permission granted by Uber
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    Uber debuts first national holiday ad as focus on suburbs grows

    “Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.

    By • Nov. 24, 2025
  • Kraft Mac & Cheese's Best Thing Ever campaign
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    Courtesy of Kraft Heinz
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    Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push

    The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive ways.

    By • Nov. 24, 2025
  • McDonald's Grinch meal
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    Courtesy of McDonald's
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    McDonald’s lets the Grinch take over with holiday campaign

    The seasonal effort was led by agency of record Wieden+Kennedy New York with creative by Agency 123, Alma and Translation.

    By • Nov. 20, 2025
  • Nick Offerman for Carnival
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    Courtesy of Carnival Cruise Line
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    Carnival combats screen-induced ‘fun deficit’ with new brand platform

    New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.

    By • Nov. 20, 2025
  • Person using phone creating video content for social media
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    Getty Images
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    How Danone optimizes creator-driven ads as investment surges

    CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.

    By • Nov. 20, 2025
  • Former NFL player Marshawn Lynch holds up a football jersey with the name "Beastmode" inscribed across the back
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    Permission granted by Dove Men+Care
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    How Unilever is pushing sports marketing beyond broadcast convention

    Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.

    By • Nov. 19, 2025
  • Khalid at Urban Outfitters LA Holiday Preview
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    Courtesy of Urban Outfitters
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    Deep Dive

    How Gen Z is reshaping holiday marketing — and what brands can do about it

    The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

    By • Nov. 19, 2025
  • A group of people splash around in the water in an ad for Johnnie Walker
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    Permission granted by Diageo
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    Johnnie Walker updates ‘Keep Walking’ to focus on individual pursuits

    The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.

    By • Nov. 18, 2025
  • A person teaching students new digital skills in a class setting
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    Getty Images
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    Sponsored by The Association for Supply Chain Management (ASCM)

    What supply chain leaders need to know about upskilling and reskilling

    The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies need a highly skilled team to keep pace.

    Nov. 17, 2025
  • Actor Walton Goggins (right) appears as the Grinch alongside Mindy Lou Who in new holiday ads from Walmart.
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    Permission granted by Walmart
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    How Walmart is deploying the Grinch to boost holiday marketing

    The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2. 

    By • Nov. 17, 2025
  • Emmitt Smith for Geico
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    Courtesy of Geico
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    Geico puts emotional spin on value for new brand platform

    Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.

    By • Nov. 14, 2025
  • A Liquid Death ad in The Running Man
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    Retrieved from Liquid Death on November 13, 2025
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    Column

    Campaign Trail: Liquid Death lands a commercial inside ‘The Running Man’

    The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman Domingo’s character.

    By • Nov. 14, 2025
  • E.l.f. products on the shelf
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    Retrieved from E.l.f. Beauty on November 13, 2025
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    E.l.f. bets on power of sound for kinder social media algorithms

    A campaign timed to World Kindness Day includes audiovisual stories designed to interrupt consumers’ feeds and combat doomscrolling.

    By • Nov. 13, 2025
  • Josh Allen wears a pizza sweater at a holiday party behind a table filled with pizza and Pepsi while holding a slice of pizza.
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    Courtesy of Pizza Hut
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    Pizza Hut dishes out holiday value in multichannel campaign

    The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games. 

    By • Nov. 13, 2025
  • Instacart holiday ad
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    Courtesy of Instacart
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    Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos

    Spots that take a page from Rankin/Bass stop-motion classics were created with Starburns Industries, RadicalMedia and internal shop Local Produce.

    By • Nov. 13, 2025
  • Shoppers wait in line at a major retailer
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    Jessica McGowan / Stringer via Getty Images
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    Marketers must wrestle with vanishing middle class in 2026: WARC

    Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids. 

    By • Nov. 12, 2025
  • Home Depot's 2025 holiday campaign imagery showcasing a young boy decorating a Christmas tree.
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    Courtesy of Home Depot
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    Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

    “The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

    By • Nov. 10, 2025
  • Corona Cero Winter Olympics ad
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    Courtesy of Corona Global
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    How Corona Cero mixed AI, human insights to find Olympic gold

    Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks.

    By • Nov. 7, 2025
  • Etsy holiday ad
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    Courtesy of Etsy
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    Etsy spotlights importance of personalized gifting for holiday ads

    A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

    By Aaron Baar • Nov. 6, 2025