Creative: Page 4

  • A billboard against a blue sky. Depicted on the green billboard is a hand reaching into a bowl of pistachios.
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    Courtesy of The Wonderful Company
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    Wonderful Pistachios sows integrated campaign targeting commuters

    “The Don’t Hold Back Snack” will run across cable, streaming, digital, social media, out-of-home and celebrity-hosted podcasts.

    By • May 19, 2025
  • Two people hold Sprite + Tea on a golf course in an ad
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    Retrieved from Sprite on May 15, 2025
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    How Sprite tapped into a viral TikTok trend for Sprite + Tea launch

    Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

    By • May 19, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • WNBA ad graphic
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    Courtesy of WNBA
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    Q&A

    How the WNBA is building on a breakthrough season with fans, brands

    As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.

    By • May 16, 2025
  • Tony Hale plays God in Autodesk's new campaign
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    Courtesy of Autodesk
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    Column

    Campaign Trail: Autodesk brings God to Earth to marvel at intelligent designs

    Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.

    By • May 16, 2025
  • Pepsi campaign imagery for its “Grilling Deserves Pepsi: BBQ Crashers" summer 2025 campaign.
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    Courtesy of PepsiCo
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    Pepsi crashes barbecues to rid them of Coke in latest stunt

    A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.

    By • May 15, 2025
  • Influencer Alix Earl sits in a blue and white stripped inflatable pool. Next to the pool is a side table with a book and a bottle of lotion.
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    Courtesy of Hawaiian Tropic
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    Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign

    The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.

    By • May 15, 2025
  • Martha Stewart stands behind a counter surrounded by look-alikes.
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    Courtesy of Knorr
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    Knorr dupes fast food favorites with Martha Stewart in social-first push

    The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.

    By • May 14, 2025
  • Megan Thee Stallion eats ramen in an Airbnb campaign
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    Courtesy of Airbnb
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    Why Airbnb booked a social-first campaign for its experiences relaunch

    Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

    By • May 13, 2025
  • Mountain Dew imagery for it's logo refresh and rollout
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    Courtesy of PepsiCo
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    Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive

    The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. 

    By • May 8, 2025
  • Lysol shown as part of an in-show integration with "Abbott Elementary"
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    Permission granted by Disney
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    Inside Disney’s ad playbook as streaming becomes ‘core growth platform’

    Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.

    By • May 8, 2025
  • Sha'Carri Richardson gets set on a track in a Sprite ad
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    Courtesy of Sprite
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    How Sprite surpassed Pepsi by living and breathing pop culture

    The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied to cultural passions.

    By • May 7, 2025
  • Three Barney-inspired smoothie packets depicting Barney, Baby Bop and Billy are displayed against a purple background.
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    Courtesy of Little Spoon
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    Little Spoon bridges the generation gap with Barney integration

    The subscription-based baby food brand is tapping into ‘90s nostalgia to appeal to new parents.

    By • May 6, 2025
  • Some of QVC's Q50 members posed together in 2024.
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    Courtesy of QVC
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    Why QVC is targeting Gen X with a TikTok livestream shopping event

    The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.

    By • May 6, 2025
  • Creative visual of business people in corporate staff meeting . Concept of digital technology for marketing data analysis and investment decision making .
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    Blue Planet Studio via Getty Images
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    Brands’ appetite wanes for creative risk-taking, per Lions research

    Weak customer insights and a lag in the reaction time to cultural moments are key reasons why marketers struggle to be boldly creative.

    By Aaron Baar • May 5, 2025
  • Brawny Man
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    Courtesy of Georgia-Pacific
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    Brawny brings back the Brawny Man for brand refresh

    A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook.

    By • May 5, 2025
  • An abuela works at a call center in a Del Real Foods campaign
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    Retrieved from Del Real Foods on May 05, 2025
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    Del Real favors ‘Abuela Intelligence’ over AI in first brand campaign

    Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.

    By • May 5, 2025
  • Joel McHale in an ad for Seattle's Best Coffee
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    Permission granted by Seattle's Best Coffee
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    Column

    Campaign Trail: Seattle’s Best Coffee makes days smoother with humor

    The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.

    By • May 2, 2025
  • Joe Jonas for Heineken
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    Courtesy of Heineken
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    Heineken promotes a world without social media with creators, Joe Jonas

    “Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.

    By Aaron Baar • May 1, 2025
  • Alix Earle poses for Pantene
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    Courtesy of Pantene
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    Pantene turns Alix Earle’s viral TikTok post into collection, campaign

    The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower. 

    By • May 1, 2025
  • Gabriel Luna holds a bottle of Corona while filming.
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    Courtesy of Corona
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    Corona weathers the apocalypse with ‘The Last of Us’ integration

    The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content. 

    By • May 1, 2025
  • Keebler Elf Hollow Tree
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    Permission granted by Keebler
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    How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap

    The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.

    By • May 1, 2025
  • Adopt executives David Creech, Rich Paul and Josh Moore
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    Courtesy of Publicis Groupe
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    Publicis acquires Adopt to strengthen connection to sports culture

    The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.

    By • April 30, 2025
  • In-game graphics on a Chipotle Roblox activation
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    Courtesy of Chipotle
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    Chipotle brings trading card mania to Roblox with new experience

    Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.

    By • April 29, 2025
  • Sephora "Skin Obsessed" campaign imagery
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    Retrieved from YouTube on April 28, 2025
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    Sephora stakes its claim in skin care with multichannel campaign

    Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.

    By • April 29, 2025
  • Lamine Yamal drinks Powerade
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    Courtesy of The Coca-Cola Company
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    Powerade celebrates next generation of soccer stars in global campaign

    The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.

    By • April 24, 2025