Creative: Page 5

  • McDonald's McDonaldland
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    Courtesy of McDonald's
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    McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’

    Publicis, Wieden+Kennedy, TMS, ProdCo, We Are Social, IMG and IMS collaborated on different elements of the nostalgic campaign.

    By • Updated Aug. 11, 2025
  • Serena Kerrigan sits on a bed in a black dress holding a book.
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    Courtesy of Neutrogena
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    Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories

    The brand is hoping to take advantage of a TikTok trend that has garnered over 4.7 billion views and helped to boost romance novel sales.

    By • Aug. 5, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Liquid Death guillotine league
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    Courtesy of Liquid Death
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    Liquid Death brings guillotines to fantasy football with Yahoo Sports

    The edgy canned water brand digitally beheads fantasy football players in a collaboration with a leading platform for the popular game.

    By • Aug. 4, 2025
  • Mountaineer Aron Ralston recreates his harrowing real-life experience trapped between a boulder in an ad for Columbia Sportswear.
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    Permission granted by Columbia Sportswear
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    Columbia slams ‘pristine’ outdoors marketing with new brand platform

    Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.

    By • Aug. 4, 2025
  • Domino's pizza and a fast food burger
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    Courtesy of Domino's Pizza
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    How Domino’s new ads hit at fast food burger chains in fight over value

    New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.

    By • Aug. 4, 2025
  • Miracle-Gro's Full Bush Summer campaign
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    Courtesy of Miracle-Gro
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    Column

    Campaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’

    Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin Agency.

    By • Aug. 1, 2025
  • Disney's "Project Runway" brand integration with Calia by Dick's Sporting Goods
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    Courtesy of The Walt Disney Company
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    Disney touts brand tie-ups, multi-platform reach for ‘Project Runway’

    Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, Disney+ and Hulu.

    By • July 31, 2025
  • Actor Walton Goggins plays a plumber working on a broken sink pipe while his client sits on a kitchen counter above
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    Permission granted by Doritos
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    Doritos parodies retro adult films to promote new spicy chip flavor

    Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.”

    By • July 30, 2025
  • A man in a blue crewneck sweater stands in a room while holding a microphone.
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    Courtesy of Geico
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    Geico stretches marketing reach with 8 campaigns across 7 offerings

    In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets. 

    By • July 29, 2025
  • McDonald's Snack Wraps
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    Retrieved from McDonald's on July 24, 2025
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    How McDonald’s dug into nostalgia and reignited the chicken wars

    The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings.

    By • July 28, 2025
  • Jalen Hurts in a Sprite ad
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    Courtesy of Sprite
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    Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts

    In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

    By • July 28, 2025
  • YouTube AI in shorts
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    Retrieved from YouTube on July 24, 2025
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    Sociable: Inside YouTube’s new generative AI features for Shorts

    Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

    By Andrew Hutchinson • July 24, 2025
  • Velveeta's "Respect the Drip" campaign imagery
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    Courtesy of Kraft Heinz
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    Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

    The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.

    By • July 24, 2025
  • Sydney Sweeney for American Eagle's fall 2025 campaign, "Sydney Sweeney Has Great Jeans."
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    Courtesy of American Eagle
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    Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

    The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.

    By • July 23, 2025
  • A row of Coca-Coca soda bottles
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    Scott Olson via Getty Images
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    Coca-Cola leaned on marketing to navigate choppy economic waters in Q2

    Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.

    By • July 22, 2025
  • Cheetos' Wednesday campaign
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    Courtesy of Cheetos
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    Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads

    Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time. 

    By • July 22, 2025
  • A video game character holds a tray with a milkshake and burger on it in a diner setting.
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    Courtesy of Dairy Max
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    Dairy farmers cultivate Gen Z fans on Fortnite

    A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming.

    By • July 22, 2025
  • A woman and two girls walk back to school in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney builds on promising brand push with ‘Back-to-It’ campaign

    The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.

    By • July 21, 2025
  • Chips Ahoy limited-edition "Stranger Things" packaging
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    Courtesy of Mondelēz International
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    Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

    The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.

    By • July 21, 2025
  • Man holds Dude Wipes in a space-themed museum exhibit
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    Courtesy of Dude Wipes
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    Column

    Campaign Trail: Dude Wipes clears up the evolution of wiping

    CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads. 

    By • July 18, 2025
  • Pickles rain down on the top of a car in an ad from Sonic Drive-In
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    Permission granted by Sonic Drive-In
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    Q&A

    Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

    CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

    By • July 17, 2025
  • Dr. Dustin Portela for CeraVe
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    Courtesy of CeraVe
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    How CeraVe built a $2B brand by blending education and entertainment

    The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

    By • July 17, 2025
  • U.S. Bank branding in Happy Gilmore 2
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    Courtesy of U.S. Bank
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    Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’

    CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

    By • July 16, 2025
  • Pacsun's "Denim Days" campaign imagery
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    Courtesy of Pacsun
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    Pacsun spotlights mall culture for denim campaign targeting Gen Z

    “Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.

    By • July 16, 2025
  • Tanner Adell with Olipop
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    Courtesy of Olipop
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    Olipop’s new ads show how the brand is winning people back to soda

    Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.

    By • July 15, 2025