Creative: Page 5

  • Two-liter bottles of Pepsi are lined up on a store shelf.
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    Spencer Platt via Getty Images
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    PepsiCo taps VaynerMedia to evolve in-house agency model

    A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

    By • June 16, 2025
  • Cinnamon Toast Crunch for Must Cinnadust campaign
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    Courtesy of General Mills
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    Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

    The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

    By • June 16, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • An Oura out-of-home ad in a subway
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    Courtesy of Oura
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    Column

    Campaign Trail: Oura asks consumers to give them the finger

    The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.

    By • June 13, 2025
  • E.l.f. Beauty marquee image for "Sunhinged" comedy special
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    Courtesy of E.l.f. Beauty
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    E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

    Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

    By • June 12, 2025
  • A mockup of a Pepsi billboard standing in front of a similar one from rival Coke
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    Permission granted by Pepsi
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    Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

    Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.

    By • June 12, 2025
  • A billboard for Smirnoff Ice on the side of a building
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    Courtesy of Diageo
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    Smirnoff Ice toasts 25 years with first global campaign

    Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

    By • June 12, 2025
  • Zoe Saldaña holds a bottle of Grey Goose on a luggage cart.
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    Retrieved from Grey Goose Vodka on June 09, 2025
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    Grey Goose and Zoe Saldaña stir up European-inspired burnout cure

    The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.

    By • June 11, 2025
  • M&M's brand platform art
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    Courtesy of M&M's
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    M&M’s promotes cross-generational unity with new creative platform

    Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name. 

    By • June 10, 2025
  • A collage of images created by Amazon's AI video generator show virtual models interacting with record players
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    Permission granted by Amazon
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    Amazon widens access to video generator as AI ad tools gain traction

    Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

    By • June 10, 2025
  • A cowboy an a hybrid vehicle in a Hyundai ad
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    Courtesy of Hyundai Motor America
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    Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas

    A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”

    By • June 9, 2025
  • Walmart, Walton Goggins
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    Courtesy of Walmart
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    Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

    In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

    By • June 9, 2025
  • Aimee Lou Wood and Patrick Schwarzenegger in Venmo's "Venmo Everything" campaign video.
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    Courtesy of Venmo
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    Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

    Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”

    By • June 5, 2025
  • McDonald's Snack Wrap Files homepage
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    Retrieved from McDonald's on June 03, 2025
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    McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

    Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.

    By • June 5, 2025
  • Chipotle burrito and app on the beach
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    Courtesy of Chipotle
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    Chipotle’s brand chief on turning up the heat where brand meets culture

    The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.

    By • June 5, 2025
  • Four Lego figures
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    Courtesy of Lego
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    Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

    A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire. 

    By • June 4, 2025
  • Dove's #ShareTheFirst OOH ads
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    Courtesy of Dove
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    How Dove’s first creator-led campaign paves way forward for Unilever

    Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

    By • June 4, 2025
  • A person with curly hair holds up stacked crackers in an ad from Instacart
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    Permission granted by Instacart
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    Instacart embraces ‘90s nostalgia with throwback ads and prices

    Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value. 

    By • June 3, 2025
  • A quartet of Progressive insurance mascots stand in heroic poses on a rooftop against the backdrop of Metropolis from "Superman"
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    Permission granted by Progressive
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    Progressive comes to the rescue when Superman can’t in movie tie-up

    A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis. 

    By • June 2, 2025
  • A social media post hovers in front of an office work standing solitary on a hill in a promotional video for RXBar.
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    Permission granted by RXBar
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    RXBar scrubs corporate jargon from social feeds in battle against B.S.

    Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

    By • June 2, 2025
  • A nurse drinks Celsius at a hospital
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    Courtesy of Celsius
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    Celsius targets active lifestyles in brand’s largest campaign to date

    The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.

    By • June 2, 2025
  • Lindsay Lohan appears in an Old Navy campaign
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    Courtesy of Old Navy
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    Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

    The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

    By • May 30, 2025
  • Kinder Chocolate ad campaign
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    Courtesy of Ferrero Group
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    Kinder Chocolate lets kids’ imaginations run wild in new campaign

    Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social channels.

    By • May 30, 2025
  • Steve Schirripa and Michael Imperioli in a Sanpellegrino ad
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    Courtesy of Sanpellegrino
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    Column

    Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

    Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

    By • May 30, 2025
  • A woman drinks Sprite in music festival attire
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    Courtesy of Sprite
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    Sprite targets ads around scorching temps for global summer campaign

    Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment. 

    By • May 29, 2025
  • Stitch Fix's mobile app
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    Courtesy of Stitch Fix
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    Q&A

    How Stitch Fix’s brand platform is helping drive transformation

    CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

    By • May 29, 2025