Data-driven marketing investments to top $36B in 2024, report finds

A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story.

By Peter Adams • Jan. 22, 2024

‘Broad City’ duo reunite to help MiraLAX lighten load of ‘The Gut Gap’

Abbi Jacobson and Ilana Glazer wrote and star in content inspired by the high frequency of stress and constipation faced by millennial women.

By Chris Kelly • Jan. 22, 2024

Explore the Trendline➔

The Marketing Dive Outlook on 2022

Despite continued uncertainty, the past two years have provided plenty of lessons for marketers looking for a way forward. Read on for the trends and topics that could shape the industry in 2022.

By Marketing Dive staff

Hyatt global brand platform invites travelers to ‘Be More Here’

Guests are encouraged to live in the present through wellness-focused activations and loyalty perks.

By Sara Karlovitch • Jan. 22, 2024

Hotels.com is a ‘matchmaker’ in new global ad campaign

Produced in partnership with creative agency Anomaly, ads will air on social and digital in the U.S., Canada, the U.K., France, Denmark and Sweden.

By Noelle Mateer • Jan. 19, 2024

Solo Stove’s viral Snoop Dogg partnership fails to spark up sales

Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.

By Peter Adams • Updated Jan. 30, 2024

Campaign Trail: Dr. Squatch uses hypnosis to inspire ‘​​Big Bricc Energy’

The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.

By Chris Kelly • Jan. 19, 2024

Tostitos’ pop-up heads to Super Bowl with meals served by Kirk Cousins

Consumers can enter an Instagram sweepstakes for the chance to win game tickets and a visit to the Tost by Tostitos casual dining concept. 

By Peter Adams • Jan. 18, 2024

Snap brings AR try-on experience to San Francisco art exhibit

Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.  

By Aaron Baar • Jan. 18, 2024

DraftKings, Tums team for food-focused Super Bowl picks game

Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize. 

By Aaron Baar • Jan. 17, 2024

Tito’s vodka rolls out autonomous Spokescart in first major brand platform

The understated but “slightly cheeky” bar cart concept intends to strengthen Tito’s position against a growing number of celebrity-backed rivals.

By Peter Adams • Jan. 12, 2024

Bubly hydrates Dry January participants with ‘press for bubly’ button

Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.

By Jessica Deyo • Jan. 11, 2024

Pepsi Wild Cherry courts aging millennials as flavored soda sales pop

The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment. 

By Peter Adams • Jan. 11, 2024

Inside the creator marketing trends expected to go viral in 2024

Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.

By Jessica Deyo • Jan. 11, 2024

Taco Bell stages Las Vegas fan experience ahead of Super Bowl LVIII

A gathering in the style of tech conferences will preview new products and partnerships coming in 2024, all against a big game backdrop.

By Peter Adams • Jan. 10, 2024

Honda taps AI, indie artist for ‘Chasing Greatness’ campaign

Set to musician Bishop Briggs’ new song “Triumph,” the campaign showcases the new Ridgeline TrailSport truck and includes AI-fueled social video.

By Sara Karlovitch • Jan. 10, 2024

Walmart+ taps Andy Cohen to help consumers survive Quitter’s Day

The retailer’s vice president of creative explained how the campaign highlights the ways the membership can help consumers stick to New Year’s resolutions.

By Chris Kelly • Jan. 10, 2024

8 predictions for 2024 as marketing seeks a new normal

Following a period of extremes, key trends like retail media and ad-supported TV could settle down while experiments in areas like AI ramp up.

By Peter Adams , Jessica Deyo , Chris Kelly , Sara Karlovitch • Jan. 9, 2024

FanDuel gives Gronk another shot in Super Bowl marketing blitz

Part of a larger campaign, consumers can again bet on if NFL icon Rob Gronkowski will score a live field goal for FanDuel’s second big game ad. 

By Jessica Deyo • Jan. 9, 2024

Choice Hotels CMO talks the brand’s largest marketing campaign to date

Starring Keegan-Michael Key, the chain’s latest campaign highlights its growing presence in the upscale space, Chief Marketing Officer Noha Abdalla shared.

By Jenna Walters • Jan. 8, 2024

IPG sells Hill Holliday, Deutsch New York to marketing services upstart

The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn. 

By Peter Adams • Jan. 8, 2024

Campaign Trail: Pop-Tarts’ edible mascot made ‘ultimate sacrifice’ to win bowl season

The Kellanova brand dominated social media with a game-day activation that embraced dark, weird humor.

By Chris Kelly • Jan. 5, 2024

Tinder expands global brand platform ahead of Dating Sunday

The expanded “It Starts With A Swipe” creative comes ahead of online dating’s busiest day of the year and was developed with Gen Z in mind.

By Aaron Baar • Jan. 4, 2024

Planet Fitness busts gym barriers with help from Megan Thee Stallion

A new campaign elevates the rapper to the role of Mother Fitness and includes TV ads, an augmented reality filter and co-branded merchandise.

By Sara Karlovitch • Jan. 3, 2024

How TurboTax’s new campaign makes moves count on road to Super Bowl

The effort includes marketing partnerships with Twitch and TikTok and will culminate with the brand’s 11th consecutive appearance in the big game.

By Aaron Baar • Jan. 3, 2024

Mtn Dew fan favorite Baja Blast sets Super Bowl debut for 20th anniversary

The former Taco Bell exclusive will be made available at nationwide retail for a full year for the first time as part of the “Bajaversary” marketing blitz.  

By Peter Adams • Jan. 2, 2024