Creative: Page 6

  • A Star Wars fan dressed as a jedi holds up a blue lightsaber toy
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    Permission granted by The Coca-Cola Company
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    Coke brings personalized touch to Disney ‘Star Wars’ collaboration

    “Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR experience.

    By • July 1, 2025
  • A bridge and Groom in front of of a Venice banner in Venice Beach.
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    Courtesy of JCPenney
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    JCPenney does wedding season on a budget amid turnaround

    The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.

    By • June 30, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Actor Freddie Prinze Jr, wearing a dark gray shirt,, boards a window shut with wooden planks in a video for DoorDash.
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    Permission granted by DoorDash
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    DoorDash parodies horror classics in pitch to budget-crunched parents

    A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”

    By • June 27, 2025
  • Neutrogena
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    Courtesy of Neutrogena
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    Column

    Campaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers

    The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than 4 billion posts,

    By • June 27, 2025
  • LG Electronics' "Radio Optimism" campaign imagery.
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    Courtesy of LG Electronics
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    LG continues positivity push with AI-powered ‘Radio Optimism’

    An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones. 

    By Aaron Baar • June 26, 2025
  • Colin Jost wears a black button-up shirt at an outdoor bar as he smiles at two oranges next to a pint of Blue Moon.
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    Courtesy of Molson Coors
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    Blue Moon slices into comedy for first celebrity partnership

    “Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and was created with agency Adam&eveDDB.

    By • June 26, 2025
  • A row of four cups with illustrations of "Happy Gilmore 2" characters are lined up next to a Subway sandwich.
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    Permission granted by Subway
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    Subway enters Happy Gilmore’s headspace with digital experience

    The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing. 

    By • Updated June 27, 2025
  • "The Bear" actress Liza Colón-Zayas for Vital Farms.
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    Courtesy of Vital Farms
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    Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’

    The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.

    By • June 26, 2025
  • A hand holds a pack of Respawn mints in a purple and white gradient package Infront of a white gaming keyboard.
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    Courtesy of Respawn
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    Why Mars is putting its focus on Gen Z gamers with Razer partnership

    New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly.

    By • June 25, 2025
  • Music producer Mustard poses with Heinz product as part of a 2025 campaign.
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    Courtesy of Kraft Heinz
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    Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings

    To support the effort, Heinz will share social videos featuring Mustard’s “yell” soundbite from inside the restaurant chain.

    By • June 25, 2025
  • Olipop's nostalgic suites within the Austin Motel as part of its 2025 summer campaign.
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    Courtesy of Olipop
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    Olipop turns fans into influencers for pennies with PR boxes on Amazon

    The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites. 

    By • June 24, 2025
  • A couple sits on a pedicure chairs under text that reads "Assigned seating is coming" in an ad from Southwest Airlines
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    Permission granted by Southwest Airlines
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    Southwest argues seating policy changes are NBD in cheeky new ads

    A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.

    By • June 20, 2025
  • Jennifer Aniston for Smartwater
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    Courtesy of The Coca-Cola Company
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    How Coca-Cola’s marketing transformation led to new Smartwater campaign

    The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.”

    By • June 17, 2025
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

    TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

    By • June 17, 2025
  • Two-liter bottles of Pepsi are lined up on a store shelf.
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    Spencer Platt via Getty Images
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    PepsiCo taps VaynerMedia to evolve in-house agency model

    A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

    By • June 16, 2025
  • Cinnamon Toast Crunch for Must Cinnadust campaign
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    Courtesy of General Mills
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    Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin

    The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.

    By • June 16, 2025
  • An Oura out-of-home ad in a subway
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    Courtesy of Oura
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    Column

    Campaign Trail: Oura asks consumers to give them the finger

    The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.

    By • June 13, 2025
  • E.l.f. Beauty marquee image for "Sunhinged" comedy special
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    Courtesy of E.l.f. Beauty
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    E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

    Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.

    By • June 12, 2025
  • A mockup of a Pepsi billboard standing in front of a similar one from rival Coke
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    Permission granted by Pepsi
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    Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign

    Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.

    By • June 12, 2025
  • A billboard for Smirnoff Ice on the side of a building
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    Courtesy of Diageo
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    Smirnoff Ice toasts 25 years with first global campaign

    Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

    By • June 12, 2025
  • Zoe Saldaña holds a bottle of Grey Goose on a luggage cart.
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    Retrieved from Grey Goose Vodka on June 09, 2025
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    Grey Goose and Zoe Saldaña stir up European-inspired burnout cure

    The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.

    By • June 11, 2025
  • M&M's brand platform art
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    Courtesy of M&M's
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    M&M’s promotes cross-generational unity with new creative platform

    Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name. 

    By • June 10, 2025
  • A collage of images created by Amazon's AI video generator show virtual models interacting with record players
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    Permission granted by Amazon
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    Amazon widens access to video generator as AI ad tools gain traction

    Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.

    By • June 10, 2025
  • A cowboy an a hybrid vehicle in a Hyundai ad
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    Courtesy of Hyundai Motor America
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    Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas

    A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”

    By • June 9, 2025
  • Walmart, Walton Goggins
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    Courtesy of Walmart
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    Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

    In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

    By • June 9, 2025