Creative: Page 7

  • Walmart, Walton Goggins
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    Courtesy of Walmart
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    Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

    In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

    By • June 9, 2025
  • Aimee Lou Wood and Patrick Schwarzenegger in Venmo's "Venmo Everything" campaign video.
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    Courtesy of Venmo
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    Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

    Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”

    By • June 5, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • McDonald's Snack Wrap Files homepage
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    Retrieved from McDonald's on June 03, 2025
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    McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return

    Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.

    By • June 5, 2025
  • Chipotle burrito and app on the beach
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    Courtesy of Chipotle
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    Chipotle’s brand chief on turning up the heat where brand meets culture

    The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease since the pandemic.

    By • June 5, 2025
  • Four Lego figures
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    Courtesy of Lego
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    Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem

    A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire. 

    By • June 4, 2025
  • Dove's #ShareTheFirst OOH ads
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    Courtesy of Dove
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    How Dove’s first creator-led campaign paves way forward for Unilever

    Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.

    By • June 4, 2025
  • A person with curly hair holds up stacked crackers in an ad from Instacart
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    Permission granted by Instacart
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    Instacart embraces ‘90s nostalgia with throwback ads and prices

    Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value. 

    By • June 3, 2025
  • A quartet of Progressive insurance mascots stand in heroic poses on a rooftop against the backdrop of Metropolis from "Superman"
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    Permission granted by Progressive
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    Progressive comes to the rescue when Superman can’t in movie tie-up

    A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis. 

    By • June 2, 2025
  • A social media post hovers in front of an office work standing solitary on a hill in a promotional video for RXBar.
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    Permission granted by RXBar
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    RXBar scrubs corporate jargon from social feeds in battle against B.S.

    Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.

    By • June 2, 2025
  • A nurse drinks Celsius at a hospital
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    Courtesy of Celsius
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    Celsius targets active lifestyles in brand’s largest campaign to date

    The energy drink is marketing around a wider definition of fitness that moves beyond athletes and gym-goers.

    By • June 2, 2025
  • Lindsay Lohan appears in an Old Navy campaign
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    Courtesy of Old Navy
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    Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

    The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

    By • May 30, 2025
  • Kinder Chocolate ad campaign
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    Courtesy of Ferrero Group
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    Kinder Chocolate lets kids’ imaginations run wild in new campaign

    Along with a hero spot, the Ferrero brand's campaign features unscripted content created as a dedicated asset for social channels.

    By • May 30, 2025
  • Steve Schirripa and Michael Imperioli in a Sanpellegrino ad
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    Courtesy of Sanpellegrino
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    Column

    Campaign Trail: Sanpellegrino taps ‘Sopranos’ stars to say ‘ciao’

    Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

    By • May 30, 2025
  • A woman drinks Sprite in music festival attire
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    Courtesy of Sprite
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    Sprite targets ads around scorching temps for global summer campaign

    Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of chilled refreshment. 

    By • May 29, 2025
  • Stitch Fix's mobile app
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    Courtesy of Stitch Fix
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    Q&A

    How Stitch Fix’s brand platform is helping drive transformation

    CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel company.

    By • May 29, 2025
  • Ad executive David Droga, wearing a blue suit, stands next to Jeff Beer at a Fast Company event
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    Eugene Gologursky via Getty Images
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    Droga departs Accenture Song CEO post at fluid moment for creativity

    The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of Accenture’s bet on creativity. 

    By • May 28, 2025
  • A sign advertising a digital ordering app is displayed at a McDonald's.
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    Justin Sullivan via Getty Images
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    Deep Dive

    How restaurant chains are updating their marketing menus in tough economy

    Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and digital technology investments.

    By • May 28, 2025
  • Tyla in a Coca-Cola ad
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    Courtesy of Coca-Cola
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    Coke pushes Gen Z to ditch digital noise and embrace summer fun

    “Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.

    By • May 27, 2025
  • Goodpop Yes Kit via GoPuff
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    Courtesy of Goodpop
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    GoodPop wants to empower parents to say ‘yes’ this summer

    A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to the usual seasonal treats.

    By • May 27, 2025
  • El Pollo Loco logo and tagline
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    Courtesy of El Pollo Loco
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    Why El Pollo Loco’s rebrand invites diners to ‘Get Loco’

    CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

    By • May 22, 2025
  • McCain Foods Farms of the Future imagery
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    Courtesy of McCain Foods
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    Why McCain Foods made an AR mobile game to teach regenerative farming

    The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.

    By • May 22, 2025
  • Tiffani Thiessen in a Chili's ad
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    Retrieved from Chili's on May 15, 2025
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    Q&A

    Chili’s CMO on how ‘culture pops’ supercharge the chain’s sales

    The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.

    By • May 20, 2025
  • Two people hold Sprite + Tea on a golf course in an ad
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    Retrieved from Sprite on May 15, 2025
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    How Sprite tapped into a viral TikTok trend for Sprite + Tea launch

    Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.

    By • May 19, 2025
  • A billboard against a blue sky. Depicted on the green billboard is a hand reaching into a bowl of pistachios.
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    Courtesy of The Wonderful Company
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    Wonderful Pistachios sows integrated campaign targeting commuters

    “The Don’t Hold Back Snack” will run across cable, streaming, digital, social media, out-of-home and celebrity-hosted podcasts.

    By • May 19, 2025
  • WNBA ad graphic
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    Courtesy of WNBA
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    Q&A

    How the WNBA is building on a breakthrough season with fans, brands

    As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.

    By • May 16, 2025