Creative: Page 8

  • Estee Lauder Adobe Firefly integration
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    Courtesy of Adobe
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    Estée Lauder continues generative AI push with Adobe integration

    The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

    By • March 12, 2025
  • Jake from State Farm in front of the Bat Signal
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    Courtesy of State Farm
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    Q&A

    How State Farm pivoted its Super Bowl ad to March Madness and beyond

    The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.

    By • March 11, 2025
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Clorox ads for its "Clean Feels Good" brand platform.
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    Retrieved from YouTube on March 10, 2025
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    Clorox tests emotional response to cleaning for new brand platform

    Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

    By • March 11, 2025
  • Kaley Cuoco appears in a Priceline ad
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    Courtesy of Priceline
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    Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads

    The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips. 

    By • March 10, 2025
  • Coca-Cola trucks in an AI-generated ad
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    Retrieved from Coca-Cola on March 05, 2025
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    Q&A

    What Coca-Cola has learned on its generative AI journey so far

    Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.

    By • March 10, 2025
  • Justin Bieber, wearing a beanie and T-shirt, holds up a Croc shoe in front of a claw machine
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    Permission granted by Crocs, Inc.
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    How cult brands like Crocs, Southwest see influencer marketing evolving

    Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers. 

    By • March 10, 2025
  • Kiehl's is featured in a Western-themed ad that aired during the Oscars
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    Permission granted by Vincent Peone
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    Column

    Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt

    Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.

    By • March 7, 2025
  • Papa Johns "Meet the Makers" campaign imagery.
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    Courtesy of Papa Johns
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    Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads

    Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.

    By • March 6, 2025
  • A catering crew hold Modelo beers
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    Courtesy of Modelo
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    Modelo’s college basketball ad spend jumps 48% as championship fever hits

    The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.

    By • March 5, 2025
  • A collage of stunt performers are showcased in a multibrand Oscars advertising effort
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    Permission granted by Disney Advertising
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    5 Oscars advertisers unite for multi-ad ode to stunt work

    The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry. 

    By • March 4, 2025
  • Saucony "Run as One" campaign imagery that includes a pair of white shoes.
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    Courtesy of Saucony
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    Saucony celebrates intersection of running and culture for global ads

    “Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.

    By • March 4, 2025
  • Two images side-by-side of famous soccer players enjoy watching a game in a pub.
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    Courtesy of PepsiCo
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    Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement

    Timed to UEFA Champions League play, the PepsiCo brand’s “No Lay’s, No Game” campaign includes a robust social media presence.

    By • March 4, 2025
  • A trio of cartoon characters stand against a purple cityscape in a promo image for Walmart Unlimited
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    Permission granted by Walmart
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    Walmart weds gaming, commerce closer together with interactive series

    Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other Unity-based games.

    By • Feb. 27, 2025
  • Jennifer Aniston for SkinnyPop
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    Retrieved from SkinnyPop on February 26, 2025
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    SkinnyPop shows off brand refresh in comedic campaign with Jennifer Aniston

    The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.

    By • Feb. 27, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap and Parker Posey celebrate self-expression in spring campaign

    “Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

    By • Feb. 27, 2025
  • Chipolte's Carnitas Cinema experience in Roblox
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    Courtesy of Chipotle
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    Chipotle debuts national TV ad on Roblox to promote sustainability

    Created by Venables Bell & Partners, the effort demonstrates how the chain is working to link gaming, content and real-world rewards.

    By • Feb. 26, 2025
  • A photo of an IHOP sign
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    Bruce Bennett via Getty Images
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    IHOP in-houses creative as part of bid to return to cultural relevance

    The diner chain is also in-housing social duties under new marketing leadership after previously working with The Brand Amp. 

    By • Feb. 26, 2025
  • A basketball player cuts down the net in a Powerade ad
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    Courtesy of Powerade
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    How Powerade’s March Madness campaign takes aim at Gatorade

    CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.

    By • Feb. 25, 2025
  • A female flag football player jumps over a male player in NFL's Flag 50 ad
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    Retrieved from NFL on February 19, 2025
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    Q&A

    Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

    The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point.

    By • Feb. 24, 2025
  • Honda Passport
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    Courtesy of Honda
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    Honda keeps dreaming with new SUV campaign boosted by TV, Reddit

    A 30-second spot narrated by John Cena and soundtracked by a song by Mumford & Sons and Pharrell Williams promotes the 2026 Honda Passport.

    By • Feb. 24, 2025
  • Four bottles of Remy Martin.
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    Courtesy of Remy Martin
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    Rémy Martin celebrates local music scene in 4 US cities

    The program includes limited-edition bottles and events honoring the hip-hop histories of Atlanta, Chicago, Detroit and New York City.

    By • Feb. 24, 2025
  • Anthony Edwards and Kevin Garnett for Sprite
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    Courtesy of Sprite
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    Column

    Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett

    Johannes Leonardo helped craft a social-first campaign that captures true-to-life conversations between stars from different generations.

    By • Feb. 21, 2025
  • Campaign imagery for E.l.f. Cosmetics' “Descubre e.l.f.ecto” campaign based in Mexico.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

    "Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

    By • Feb. 20, 2025
  • A group of women sitting at a table watch a presentation for Dove's new moist-themed mascot and advertising.
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    Retrieved from Dove US on February 20, 2025
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    Dove’s first crack into humorous ads riffs on ‘moist’ aversion

    A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.

    By • Feb. 20, 2025
  • Maker's Mark bottles near a melting brick of ice.
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    Courtesy of Suntory
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    Maker’s Mark celebrates determination in global campaign

    The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

    By • Feb. 19, 2025