Creative
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Courtesy of U.S. Soccer
Q&AUS Soccer’s CMO on its World Cup campaign as brands take the pitch
The organization’s “Never Chase Reality” push comes as the sport prepares for stronger interest and engagement from fans and marketers.
By Chris Kelly • Dec. 8, 2025 -
Courtesy of The Hershey Company
How Hershey remade its iconic holiday ad as an interactive experience
The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.
By Chris Kelly • Dec. 5, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Jeep
ColumnCampaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in
Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.
By Chris Kelly • Dec. 5, 2025 -
Courtesy of Glad
Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’
The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.
By Jessica Hammers • Dec. 4, 2025 -
Courtesy of Subway
Subway promotes revived Sub Club loyalty program in alliterative ads
The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.
By Peter Adams • Dec. 4, 2025 -
Courtesy of American Eagle Outfitters
American Eagle’s celebrity-led marketing turns sales growth positive
While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3.
By Peter Adams • Dec. 3, 2025 -
Permission granted by Mondelēz International
Q&AHow Oreo maker Mondelēz is rethinking snack marketing with AI
The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.
By Christopher Doering • Dec. 3, 2025 -
Courtesy of Keurig
Why Keurig grounded its new brand platform in post-pandemic realities
The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.
By Chris Kelly • Dec. 3, 2025 -
Courtesy of Columbia Sportswear
Columbia challenges flat-earthers as part of bolder marketing revamp
In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.
By Peter Adams • Dec. 2, 2025 -
Courtesy of Snap
Boss, Lancôme open virtual boutiques with Snapchat’s shoppable AR
Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.
By Jessica Hammers • Dec. 2, 2025 -
Illustration: Emma Erickson
TrackerThe complete Super Bowl 60 ad tracker for 2026
Unilever’s Liquid I.V. and Sazerac’s Svedka Vodka will make their big game debut while WeatherTech will return for its 14th appearance.
Updated Dec. 3, 2025 -
Courtesy of Molson Coors
Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z
The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.
By Sara Karlovitch • Nov. 28, 2025 -
Courtesy of Maybelline
Maybelline taps into microdrama trend with holiday content series
The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.
By Peter Adams • Nov. 26, 2025 -
Courtesy of Vaseline
Q&AInside Vaseline’s social-first, innovation-led marketing playbook
The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.
By Chris Kelly • Nov. 25, 2025 -
Permission granted by Uber
Uber debuts first national holiday ad as focus on suburbs grows
“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.
By Peter Adams • Nov. 24, 2025 -
Courtesy of Kraft Heinz
Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push
The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive ways.
By Chris Kelly • Nov. 24, 2025 -
Courtesy of McDonald's
McDonald’s lets the Grinch take over with holiday campaign
The seasonal effort was led by agency of record Wieden+Kennedy New York with creative by Agency 123, Alma and Translation.
By Chris Kelly • Nov. 20, 2025 -
Courtesy of Carnival Cruise Line
Carnival combats screen-induced ‘fun deficit’ with new brand platform
New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.
By Peter Adams • Nov. 20, 2025 -
Getty Images
How Danone optimizes creator-driven ads as investment surges
CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.
By Chris Kelly • Nov. 20, 2025 -
Permission granted by Dove Men+Care
How Unilever is pushing sports marketing beyond broadcast convention
Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.
By Peter Adams • Nov. 19, 2025 -
Courtesy of Urban Outfitters
Deep DiveHow Gen Z is reshaping holiday marketing — and what brands can do about it
The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
By Jessica Hammers • Nov. 19, 2025 -
Permission granted by Diageo
Johnnie Walker updates ‘Keep Walking’ to focus on individual pursuits
The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.
By Peter Adams • Nov. 18, 2025 -
Getty Images
Sponsored by The Association for Supply Chain Management (ASCM)What supply chain leaders need to know about upskilling and reskilling
The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies need a highly skilled team to keep pace.
Nov. 17, 2025 -
Permission granted by Walmart
How Walmart is deploying the Grinch to boost holiday marketing
The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2.
By Peter Adams • Nov. 17, 2025 -
Courtesy of Geico
Geico puts emotional spin on value for new brand platform
Created with The Martin Agency, “It Feels Good to Geico” enlists the Gecko and NFL greats A.J. Brown and Emmitt Smith across a series of ads.
By Chris Kelly • Nov. 14, 2025
