Creative

  • A photo collage shows rows of models wearing different fall looks from the retailer Ann Taylor
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    Permission granted by Ann Taylor
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    Ann Taylor stages a brand comeback with Substack, fall fashion blitz

    The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fan community, such as an editorial newsletter.

    By • Aug. 21, 2026
  • Liquid Death's mascot and Jason Kelce for a campaign by Liquid Death and Garage Beer
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    Courtesy of Liquid Death
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    Liquid Death and Garage Beer take on AI data centers — with pee

    The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to data center construction.

    By • Aug. 18, 2026
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • A trio of young models lock shoulders while walking down the street in an ad for American Eagle
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    Permission granted by American Eagle
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    Deep Dive

    Brands shake up back-to-school marketing to reach ‘hyper value-seekers’

    Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this season.

    By • Aug. 18, 2026
  • Charlie the Tuna holds up a smartphone displaying an AI assistant
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    Permission granted by StarKist Co.
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    Why StarKist chose to consolidate its marketing at one agency

    The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.

    By Aaron Baar • Aug. 17, 2026
  • JCPenney Retail Rejuvenation
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    Courtesy of JCPenney
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    JCPenney parodies off-price retailers with wellness-themed campaign

    Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping habits.

    By • Aug. 17, 2026
  • Crocs mascot in an office
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    Courtesy of Crocs
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    Crocs hatches new mascot Niles to enrich brand storytelling

    The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing. 

    By • Aug. 14, 2026
  • Nicholas Braun for Shinola
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    Courtesy of Shinola
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    Column

    Campaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad

    The Detroit-based design company’s first brand campaign, created with agency GentleForces, features and was directed by actor Nicholas Braun.

    By • Aug. 14, 2026
  • Woman applies Dove deodorant
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    Courtesy of Dove
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    Dove’s marketing mixes sports and style for US Open sponsorship return

    The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant. 

    By • Aug. 12, 2026
  • A group of girls in matching red cropped tanks and stripped skirts pose in a football field.
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    Courtesy of Urban Outfitters
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    Urban Outfitters embraces campus life in first CTV commercial

    The high-energy spot is part of the “Back-To-Campus” brand platform and comes as the retailer continues to set its sights on Gen Z.

    By • Aug. 12, 2026
  • Tyler Cameron and Dr. Chloe Goldman for CeraVe
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    Courtesy of CeraVe
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    CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF

    The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.

    By • Aug. 11, 2026
  • Actor Inde Narravette and singer-songwriter Malcolm Todd wear earth-toned Gap clothes against a white wall backdrop
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    Permission granted by Gap Inc.
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    Gap’s fall campaign enlists ‘Obsession’ star to promote denim

    Ads show Hollywood breakout Inde Navarrette dancing alongside Malcolm Todd, who performs a new version of Robyn’s “Dancing on My Own.”

    By • Updated Aug. 21, 2026
  • Two people in a New York City park for a Rhone campaign
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    Courtesy of Rhone
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    Rhone CMO on marketing at an inflection point for the apparel brand

    Created in-house, with media handled by Kepler Group, “A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions.

    By • Aug. 11, 2026
  • Content creator with Jif
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    Courtesy of Jif
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    Jif’s new campaign reworks logo to go beyond peanut butter and jelly

    Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.”

    By • Aug. 10, 2026
  • Always Discreet and NFL logo tie-up
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    Courtesy of Procter & Gamble
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    P&G’s Always Discreet fights incontinence stigma with NFL campaign

    “Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content.

    By • Aug. 10, 2026
  • Michelob Ultra party
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    Courtesy of Michelob Ultra
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    Deep Dive

    How 5 brands won World Cup gold through marketing investments

    Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.

    By • Aug. 5, 2026
  • A man midstride holds a toolbox in a construction site.
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    Courtesy of Stanley Black & Decker
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    Stanley introduces wisecracking toolbox character amid construction slowdown

    “All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.

    By • Aug. 4, 2026
  • Domino's app
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    Courtesy of Domino's Pizza
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    Domino’s pays diners to beta test its relaunched app, website

    The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.

    By • Aug. 3, 2026
  • Tinashe for Express
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    Courtesy of Express
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    Express nods to its Y2K heyday in campaign that unites fashion, music

    CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

    By • Aug. 3, 2026
  • Goldfish
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    Courtesy of Goldfish
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    Goldfish blends nostalgia with better-for-you messaging in new ads

    The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.

    By • Aug. 3, 2026
  • Journeys back-to-school ad
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    Courtesy of Journeys
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    Column

    Campaign Trail: Journeys amps up absurdity to break back-to-school conventions

    Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.

    By • July 31, 2026
  • Commuters pass through a row of New York City subway turnstiles that feature ads from Degree.
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    Permission granted by Degree
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    Degree sweats it out with subway commuters for New York summer campaign

    Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.

    By • July 29, 2026
  • Popeyes signage
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    Courtesy of Popeyes
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    Popeyes spices up agency roster to deliver better brand consistency

    Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

    By • July 28, 2026
  • Selena Gomez for Rare Beauty
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    Courtesy of Rare Beauty
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    Rare Beauty draws inspiration from Greek mythology for global campaign

    The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.

    By • July 27, 2026
  • A woman is depicted hiking up a hill.
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    Courtesy of Canada Goose
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    Canada Goose brings nature’s fringe to lifestyle marketing push

    Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

    By Danielle McLean • July 27, 2026
  • A two-tiered cake covered in hot dogs and topped with a Wienermobile cake topper.
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    Courtesy of Kraft Heinz
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    Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake

    The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.

    By • July 27, 2026