Philadelphia’s new brand platform positions cream cheese as kitchen staple

“Really Philly Good” introduces a new brand character, Phillyboy, and represents the Kraft Heinz spread’s largest marketing investment to date.

By Chris Kelly • Feb. 25, 2026

What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

By Chris Kelly • Feb. 24, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Olaplex links with ‘SNL’ star to blend science, style and humor in new ads

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s bond repair treatment.

By Jessica Hammers • Feb. 24, 2026

Axe addresses fragrance overuse with new campaign, spray tech

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. 

By Peter Adams • Feb. 23, 2026

Zillow links with World of Warcraft to showcase in-game homes

Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.

By Aaron Baar • Feb. 19, 2026

Depop touts ability to support consumer incomes with ‘Depoponomics’

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.

By Jessica Hammers • Feb. 18, 2026

Frosted Flakes remixes ‘90s jingle to reintroduce Tony the Tiger

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

By Aaron Baar • Feb. 18, 2026

How Hefty is unifying its brand portfolio marketing with John Cena

Created with McCann, the “Strong Choice” campaign builds on a 10-year relationship with the actor and retired wrestler.

By Chris Kelly • Feb. 18, 2026

How QSRs are building on value marketing with pop culture, nostalgia

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

By Chris Kelly • Feb. 18, 2026

Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

By Sara Karlovitch • Feb. 17, 2026

PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

By Chris Kelly • Feb. 17, 2026

Campaign Trail: Squarespace turns domain names into a noir nightmare

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

By Chris Kelly • Feb. 13, 2026

Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious

Marketing Dive readers and adland experts assess five of the most talked about big game ads.

By Chris Kelly • Feb. 11, 2026

Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”

By Chris Kelly • Feb. 11, 2026

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

By Peter Adams • Updated Feb. 10, 2026

‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe

Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.

By Peter Adams , Chris Kelly • Feb. 9, 2026

Super Bowl 2026: Viewership, engagement and ads analysis

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

By Sara Karlovitch • Feb. 9, 2026

Edward Jones’ brand chief on marketing wealth management via sports, ads

Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.

By Chris Kelly • Feb. 9, 2026

Keeping it real: 3 trends redefining creative video marketing today

See the three creative video trends shaping how filmmakers and brands build emotional connection today.

Feb. 9, 2026

Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. 

By Jessica Hammers • Feb. 5, 2026

Uber Eats lets fans build their own Super Bowl ad with in-app integration

The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a handful of celebrities.

By Aaron Baar • Feb. 5, 2026

Why Rocket’s Redfin is kicking off a $1M home giveaway at the Super Bowl

CMO Jonathan Mildenhall explains how consumers can take part in a home search via a scavenger hunt in the Redfin app.

By Chris Kelly • Feb. 4, 2026

Ritz doubles down on salty positioning in second Super Bowl campaign

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett Johansson.

By Peter Adams • Feb. 3, 2026

E.l.f. taps into halftime show hype with purpose-driven Super Bowl play

The brand will be giving loyalty members a free subscription to Duolingo to help democratize access to learning a second language.

By Chris Kelly • Feb. 3, 2026

Grubhub — and George Clooney — make Super Bowl debuts to ‘eat the fees’

The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an oddball ad directed by Yorgos Lanthimos.

By Chris Kelly • Feb. 2, 2026