Creative
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Permission granted by Sarah Merians Photography for Advertising Week New York
What marketers need to know from Advertising Week New York 2026
Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.
By Sara Karlovitch • Oct. 16, 2026 -
Courtesy of Peacock
Wendy’s signs on as first sponsor for in-app Bravo fan experience
The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.
By Jessica Hammers • Oct. 15, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Permission granted by Sarah Merians Photography for Advertising Week New York
5 ways marketers can make a lasting impact with Gen Alpha
Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.
By Peter Adams • Oct. 14, 2026 -
Courtesy of Chipotle
Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy
A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.
By Jessica Hammers • Oct. 13, 2026 -
Courtesy of Advertising Week
‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture
As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.
By Sara Karlovitch • Oct. 12, 2026 -
Courtesy of Sprite
How Sprite is refreshing its NBA sponsorship with a global focus
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
By Chris Kelly • Oct. 12, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
Why Free People prioritizes cultural co-authorship in celeb tie-ups
At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.
By Chris Kelly • Oct. 9, 2026 -
Courtesy of Polymarket
ColumnCampaign Trail: Polymarket bets on celebs to build its own ad universe
Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.
By Chris Kelly • Oct. 9, 2026 -
Courtesy of Omaha Steaks
Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
By Danielle McLean • Oct. 8, 2026 -
Courtesy of Espolòn Tequila
Espolòn Tequila combats surge pricing with ride-hailing refund program
The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.
By Jessica Hammers • Oct. 8, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
How Revlon used Amazon’s interactive video ads to drive outcomes
At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.
By Chris Kelly • Oct. 8, 2026 -
Permission granted by Sarah Merians Photography for Advertising Week New York
How brands’ deeper creator deals are unlocking cost efficiencies, results
Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.
By Peter Adams • Oct. 6, 2026 -
Courtesy of Super League
Why Panda Express is embracing an ‘always-on’ gaming strategy
The brand is adopting a more permanent strategy when it comes to gaming, including the release of its Roblox game as a persistent virtual destination.
By Sara Karlovitch • Oct. 5, 2026 -
Permission granted by BFA, Deonté Lee
Q&AHow Poppi keeps its cultural marketing fizz without over-relying on data
Partnerships ranging from the Dallas Cowboys to New York Fashion Week designers are largely driven by gut instinct, Head of Culture Sophia Sesto says.
By Peter Adams • Oct. 5, 2026 -
Courtesy of The Hershey Company
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
By Jessica Hammers • Oct. 1, 2026 -
Jeff Wells/Marketing Dive
What Kroger’s predictive scoring work means for e-commerce marketers
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
By Chris Kelly • Sept. 30, 2026 -
Courtesy of Twisted Tea
Twisted Tea dons camo for collab campaign as brand faces headwinds
The fall-focused effort, which arrives as a new CMO prepares to join parent company Boston Beer, will feature social content and creator activations.
By Chris Kelly • Sept. 28, 2026 -
Brandon Bell / Staff via Getty Images
Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance
Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.
By Peter Adams • Sept. 28, 2026 -
Courtesy of Subway
Q&ASubway’s CMO on finding room to grow between competitors in QSR
“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform from Martin.
By Chris Kelly • Sept. 28, 2026 -
Courtesy of Jeep
How Jeep is charting a new course for its marketing
Created by Highdive, “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
By Chris Kelly • Sept. 25, 2026 -
Courtesy of Brooklinen
ColumnCampaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
By Chris Kelly • Sept. 25, 2026 -
Courtesy of Wayfair
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
By Jessica Hammers • Sept. 24, 2026 -
Retrieved from M&M's on September 24, 2026
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
By Peter Adams • Sept. 24, 2026 -
Courtesy of Tecovas
How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
By Danielle McLean • Sept. 24, 2026 -
Mario Tama via Getty Images
Inside McDonald’s new marketing model as it enters media network fray
At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.
By Chris Kelly • Sept. 23, 2026
