Creative
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Permission granted by The Coca-Cola Company
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars” references.
By Peter Adams • July 1, 2025 -
Courtesy of JCPenney
JCPenney does wedding season on a budget amid turnaround
The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.
By Sara Karlovitch • June 30, 2025 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Permission granted by DoorDash
DoorDash parodies horror classics in pitch to budget-crunched parents
A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”
By Peter Adams • June 27, 2025 -
Courtesy of Neutrogena
ColumnCampaign Trail: Neutrogena’s ‘90s nostalgia pulls the rug on aging consumers
The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than 4 billion posts,
By Chris Kelly • June 27, 2025 -
Courtesy of LG Electronics
LG continues positivity push with AI-powered ‘Radio Optimism’
An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones.
By Aaron Baar • June 26, 2025 -
Courtesy of Molson Coors
Blue Moon slices into comedy for first celebrity partnership
“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and was created with agency Adam&eveDDB.
By Sara Karlovitch • June 26, 2025 -
Permission granted by Subway
Subway enters Happy Gilmore’s headspace with digital experience
The chain worked with Netflix on a Subway’s Happy Place online hub that emulates the Zen zone Adam Sandler’s character enters when golfing.
By Peter Adams • Updated June 27, 2025 -
Courtesy of Vital Farms
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.
By Jessica Deyo • June 26, 2025 -
Courtesy of Respawn
Why Mars is putting its focus on Gen Z gamers with Razer partnership
New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly.
By Sara Karlovitch • June 25, 2025 -
Courtesy of Kraft Heinz
Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings
To support the effort, Heinz will share social videos featuring Mustard’s “yell” soundbite from inside the restaurant chain.
By Jessica Deyo • June 25, 2025 -
Courtesy of Olipop
Olipop turns fans into influencers for pennies with PR boxes on Amazon
The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.
By Jessica Deyo • June 24, 2025 -
Permission granted by Southwest Airlines
Southwest argues seating policy changes are NBD in cheeky new ads
A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.
By Peter Adams • June 20, 2025 -
Courtesy of The Coca-Cola Company
How Coca-Cola’s marketing transformation led to new Smartwater campaign
The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment on “Friends.”
By Chris Kelly • June 17, 2025 -
Dan Kitwood via Getty Images
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe
TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
By Peter Adams • June 17, 2025 -
Spencer Platt via Getty Images
PepsiCo taps VaynerMedia to evolve in-house agency model
A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
By Peter Adams • June 16, 2025 -
Courtesy of General Mills
Why Cinnamon Toast Crunch is giving 2000s nostalgia a moody, deadly spin
The Martin Agency updated the brand’s cannibalistic cereal squares of past ads, amping up dark humor and true crime elements favored by Gen Z.
By Chris Kelly • June 16, 2025 -
Courtesy of Oura
ColumnCampaign Trail: Oura asks consumers to give them the finger
The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop Nice&Frank.
By Chris Kelly • June 13, 2025 -
Courtesy of E.l.f. Beauty
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special
Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.
By Jessica Deyo • June 12, 2025 -
Permission granted by Pepsi
Pepsi parodies ‘Share a Coke’ after rival resurrects iconic campaign
Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d #ShareaPepsi.
By Peter Adams • June 12, 2025 -
Courtesy of Diageo
Smirnoff Ice toasts 25 years with first global campaign
Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.
By Sara Karlovitch • June 12, 2025 -
Retrieved from Grey Goose Vodka on June 09, 2025
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure
The Bacardi brand is encouraging consumers to take time for themselves with a new campaign from its creative agency of record, BBH USA.
By Sara Karlovitch • June 11, 2025 -
Courtesy of M&M's
M&M’s promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
By Peter Adams • June 10, 2025 -
Permission granted by Amazon
Amazon widens access to video generator as AI ad tools gain traction
Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.
By Peter Adams • June 10, 2025 -
Courtesy of Hyundai Motor America
Hyundai pitches hybrids as ‘Best of Both Worlds’ in Paris, Texas
A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.”
By Chris Kelly • June 9, 2025 -
Courtesy of Walmart
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.
By Jessica Deyo • June 9, 2025
