Home Depot’s heartfelt holiday ads showcase Christmas tree farmers

“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.

By Jessica Hammers • Nov. 10, 2025

How Corona Cero mixed AI, human insights to find Olympic gold

Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in three weeks.

By Chris Kelly • Nov. 7, 2025

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

Etsy spotlights importance of personalized gifting for holiday ads

A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves. 

By Aaron Baar • Nov. 6, 2025

Starbucks’ animated holiday ads aim to reclaim cozy coffeehouse image

“Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune of “I’m Gonna Be (500 Miles).”  

By Peter Adams • Nov. 6, 2025

Why Coca-Cola keeps pushing the limits of generative AI despite backlash

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy and content.

By Chris Kelly • Nov. 5, 2025

5 Gum asks Gen Z creators to envision ‘How It Feels to Chew’ for social

The brand’s signature piece of marketing is becoming a 12-part social series developed with Energy BBDO that showcases overstimulating flavor.

By Peter Adams • Nov. 5, 2025

Inside Lowe’s social-first holiday push as Gen Alpha enters the market

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

By Chris Kelly • Nov. 4, 2025

Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.

By Jessica Hammers • Nov. 4, 2025

Gatorade flips iconic ‘80s campaign upside down for ‘Stranger Things’

The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s themes and setting.

By Peter Adams • Nov. 3, 2025

Best Buy bets on sports, creators to serve up holiday gifting inspiration

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different NFL games throughout the season. 

By Jessica Hammers • Nov. 3, 2025

Naughty or nice? Coca-Cola doubles down on AI in new holiday campaign

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

By Chris Kelly • Updated Nov. 3, 2025

Heineken brings group chats to life to spur in-person connections

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with their groups once per month at most.

By Sara Karlovitch • Oct. 31, 2025

Campaign Trail: Hatch turns doomscrolling into horror film trailer

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around the dangers of in-bed phone use.

By Chris Kelly • Oct. 31, 2025

Target brings back ‘Hot Santa,’ adds new characters to holiday push

Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s holiday push.

By Jessica Hammers • Oct. 30, 2025

P.F. Chang’s CMO on igniting a new brand platform, holiday campaign

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push on digital and CTV.

By Chris Kelly • Oct. 29, 2025

Mars gets spooky across multiple channels and brands for Halloween

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and podcasts.

By Sara Karlovitch • Oct. 29, 2025

Pringles brings back ‘Once You Pop’ tagline to meet Gen Z’s tastes

The tagline, first introduced in the ‘90s, has been reworked in ads focused on “unhinged” humor attuned to young consumers’ social feeds.

By Peter Adams • Oct. 28, 2025

How Welch’s new kid mascot bridges nostalgia with modern marketing

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing strategy and leadership.

By Peter Adams • Updated Oct. 28, 2025

Walmart balances whimsy with value in Dr. Seuss-inspired holiday ads

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

By Peter Adams • Updated Oct. 28, 2025

E.l.f. challenges consumers to ‘Give an e.l.f.’ in purpose-led campaign

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”

By Jessica Hammers • Oct. 28, 2025

Inside the campaign to reposition pork for Gen Z, millennial consumers

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of young audiences.

By Peter Adams • Oct. 27, 2025

Top takeaways from Advertising Week 2025 marketers need to know

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence at the annual conference.

By Chris Kelly , Peter Adams , Jessica Hammers , Sara Karlovitch • Oct. 23, 2025

True Religion targets women, college sports fans in holiday campaign

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired earlier this year.

By Jessica Hammers • Oct. 23, 2025

Dunkin’ and Kahlúa tap Salma Hayek Pinault to boost co-branded product

The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based alcoholic beverages.

By Sara Karlovitch • Oct. 22, 2025

Beware of ‘Cranpus’: Ocean Spray evolves brand platform for holidays

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s advertising noise.

By Chris Kelly • Oct. 22, 2025