Creative
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Courtesy of The Hershey Company
Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort
The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.
By Jessica Hammers • Oct. 1, 2026 -
Jeff Wells/Marketing Dive
What Kroger’s predictive scoring work means for e-commerce marketers
The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.
By Chris Kelly • Sept. 30, 2026 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Twisted Tea
Twisted Tea dons camo for collab campaign as brand faces headwinds
The fall-focused effort, which arrives as a new CMO prepares to join parent company Boston Beer, will feature social content and creator activations.
By Chris Kelly • Sept. 28, 2026 -
Brandon Bell / Staff via Getty Images
Dave & Buster’s shakes up agencies amid bid to rebuild brand relevance
Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.
By Peter Adams • Sept. 28, 2026 -
Courtesy of Subway
Q&ASubway’s CMO on finding room to grow between competitors in QSR
“The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform from Martin.
By Chris Kelly • Sept. 28, 2026 -
Courtesy of Jeep
How Jeep is charting a new course for its marketing
Created by Highdive, “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
By Chris Kelly • Sept. 25, 2026 -
Courtesy of Brooklinen
ColumnCampaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
By Chris Kelly • Sept. 25, 2026 -
Courtesy of Wayfair
Wayfair ups investment in sports for values-focused brand platform
The retailer is amplifying its latest effort by increasing advertising investment across the networks airing football games to five times its previous spend.
By Jessica Hammers • Sept. 24, 2026 -
Retrieved from M&M's on September 24, 2026
M&M’s candy mascots hop genres in ads tapping into film, TV tropes
BBDO Chicago is behind “Screentime,” a campaign that gives crime thrillers, telenovelas and “Survivor” a humorous spin.
By Peter Adams • Sept. 24, 2026 -
Courtesy of Tecovas
How Tecovas uses music for its Western-focused marketing
The clothing brand hopes to communicate an authentic message by linking with rising artists including country band Chaparelle for its fall denim campaign.
By Danielle McLean • Sept. 24, 2026 -
Mario Tama via Getty Images
Inside McDonald’s new marketing model as it enters media network fray
At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building a $1 billion ad business.
By Chris Kelly • Sept. 23, 2026 -
Courtesy of Target
Target’s new campaign puts design legacy at center of marketing
The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts begin to show results.
By Chris Kelly • Sept. 23, 2026 -
Courtesy of Beats
Beats taps multiple Kendall Jenners to promote customizable headphones
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
By Chris Kelly • Sept. 22, 2026 -
Permission granted by Subway
Subway skewers modern dining landscape with Will Arnett-led creative
Martin’s first campaign for the brand sees the actor serve as the subconcious of consumers seeking better meals than fast-food burgers and protein bars.
By Peter Adams • Sept. 21, 2026 -
Courtesy of Campari
Why Campari updated a classic ad with Alan Cumming to serve Negronis
Head of marketing Allison Varone details an effort that riffs on creative from the 1970s that maintained “9 out of every 10,000 Americans prefer a Campari.”
By Chris Kelly • Sept. 21, 2026 -
Permission granted by Rocketium
Sponsored by RocketiumWhat 25M+ assets taught us about creative production at scale
AI sped up asset creation. The real constraints now sit around production.
Sept. 21, 2026 -
Courtesy of Instacart
Instacart enlists icons like Shrek, Scooby-Doo to market AI assistant
Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted earlier this month.
By Peter Adams • Sept. 18, 2026 -
Courtesy of Wonderful Pistachios
Wonderful Pistachios spotlights first NIL roster in social campaign
“Don’t Hold Back All-Stars” features seven rising college athletes in creative that sees the brand pulling from the marketing playbook of companies like Nike.
By Jessica Hammers • Sept. 17, 2026 -
Permission granted by Staples
Staples’ CMO on introducing a Hard Button amid bigger B2B push
A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted store signs.
By Peter Adams • Sept. 17, 2026 -
Courtesy of Coach
Coach channels music into fall campaign with Spotify integration, bus tour
A roving Tabby Tour will host live performances and other experiences while Spotify is building out a custom hub for sharing music tastes.
By Peter Adams • Sept. 16, 2026 -
Permission granted by Sonos
Sonos’ brand repositioning trades specs for vibes in hunt for comeback
A refreshed strategy centers on emotions and experiences over appeals to audiophiles as the brand recovers from a prior misstep.
By Peter Adams • Sept. 16, 2026 -
Courtesy of Jersey Mike's
Jersey Mike’s kicks off NFL campaign as digital marketing spend surges
“Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and was led by agency of record Highdive.
By Sara Karlovitch • Sept. 15, 2026 -
Courtesy of Carter's
How Carter’s is refreshing its brand to reach Gen Z, millennial parents
An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a campaign that is rooted in self-expression.
By Jessica Hammers • Sept. 15, 2026 -
Permission granted by Columbia Sportswear
Q&AHow Columbia’s marketing breaks through with fax machines, flat Earth
Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that is gaining industry notice.
By Peter Adams • Sept. 14, 2026 -
Courtesy of IHOP
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
By Chris Kelly • Sept. 14, 2026
