Creative
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Courtesy of Ugg
Ugg teams with buzzy pop band Muna for back-to-school campaign
The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
By Chris Kelly • July 23, 2026 -
Courtesy of Hanes
Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
By Peter Adams • July 22, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Zevia
Zevia taps Cardi B to serve up real talk in biggest campaign to date
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”
By Peter Adams • July 21, 2026 -
Courtesy of Liberty Mutual
Why Liberty Mutual turned a viral ad moment into a new brand character
Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.
By Chris Kelly • July 21, 2026 -
Courtesy of Kraft Heinz
Kraft Heinz, Disney enter long-term strategic marketing partnership
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
By Chris Kelly • July 21, 2026 -
Courtesy of Anheuser-Busch InBev
Cutwater stirs up hosting simplicity in summer campaign
“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.
By Sara Karlovitch • July 20, 2026 -
Courtesy of Burger King
Burger King rolls out Whopper Guarantee as part of turnaround effort
Guests who aren’t satisfied with their Whopper can scan a QR code to receive a six-digit code that can be redeemed for one during their next visit.
By Chris Kelly • July 20, 2026 -
Courtesy of Yeti
ColumnCampaign Trail: Yeti spells out consumer passions with four-letter words
Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.
By Chris Kelly • July 17, 2026 -
Retrieved from Gap on July 15, 2026
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
By Chris Kelly • July 16, 2026 -
Permission granted by Liquid I.V.
Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products
The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.
By Peter Adams • July 15, 2026 -
Courtesy of Neutrogena
Neutrogena puts science above virality with ‘Break the Rules’ campaign
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
By Chris Kelly • July 15, 2026 -
Courtesy of Dollar Shave Club
How Dollar Shave Club uses generative AI to unlock advertising creativity
The speed and ease of AI-powered campaigns is evolving how the brand works with agency Too Short For Modeling, executive Laura Higgins said.
By Chris Kelly • July 14, 2026 -
Courtesy of Farmers Insurance
Why Farmers Insurance flipped its jingle as part of all-pink rebrand
The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.
By Chris Kelly • July 13, 2026 -
Retrieved from Colleen E Hayes/Netflix © 2026 on July 09, 2026
Mike’s Hard, Genesis take creative swings with custom Netflix campaigns
A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.
By Peter Adams • July 9, 2026 -
Permission granted by Vitaminwater
Vitaminwater doubles down on content series celebrating local art
Neighborhue is developed in partnership with My Code, a multicultural media and marketing agency that owns properties including Remezcla Media Group.
By Peter Adams • July 9, 2026 -
Courtesy of Doritos
How Doritos gets global, year-round scale with Formula 1 partnership
The PepsiCo brand’s focus on home-based viewers comes to life in “The Crunch Prix,” a campaign created by Goodby Silverstein & Partners.
By Chris Kelly • July 8, 2026 -
Courtesy of Marc Jacobs
Deep DiveBrands see content gold in microdramas. Will they muck up the moment?
Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.
By Peter Adams • July 7, 2026 -
Courtesy of Expedia
Deep DiveThe best brand campaigns of H1 2026 sold honesty. Are consumers buying?
As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real mark in the first half.
By Chris Kelly • July 7, 2026 -
Courtesy of Bero
Q&AHow Tom Holland’s nonalcoholic Bero breaks through with brand partners
Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its marketing efforts.
By Chris Kelly • July 2, 2026 -
Permission granted by Peter Adams/Marketing Dive
A cure for Cannes Lions FOMO: What marketers might have missed
From OpenAI laying out its ads plan to Expedia’s creator-driven strategy, Marketing Dive has packaged together noteworthy coverage from the festival.
By Peter Adams • June 30, 2026 -
Permission granted by Instacart
How Instacart is cultivating full-funnel marketing with video, AI
Ali Miller, general manager of advertising, breaks down a new short-form vertical video feed and how Instacart plans to bring ads into its AI assistant.
By Peter Adams • June 29, 2026 -
Permission granted by Peter Adams/Marketing Dive
5 Cannes Lions takeaways as marketers wrestle with an industry in flux
Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival.
By Peter Adams • June 26, 2026 -
Courtesy of The Honest Company
ColumnCampaign Trail: The Honest Company delivers women’s bathroom truths
The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space.
By Chris Kelly • June 26, 2026 -
Courtesy of Expedia
Q&AHow Expedia Group drives brand impact with creators — and Barbie’s Ken
Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an IShowSpeed partnership.
By Peter Adams • June 24, 2026 -
Courtesy of NBPA
How NBA players will deal directly with brands through a new union arm
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
By Chris Kelly • June 22, 2026
