Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

By Chris Kelly • April 2, 2026

Mike’s Hard Lemonade looks to win over Gen Z with animated lemons

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity that is rolling out with digital, social and streaming support.

By Peter Adams • March 31, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Fanta reaches out to gamers with Xbox anniversary collaboration

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

By Sara Karlovitch • March 31, 2026

Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign

The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.” 

By Chris Kelly • March 30, 2026

Jack in the Box names CMO to strengthen product innovation, loyalty

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

By Peter Adams • March 30, 2026

P&G’s Pritchard on how brands must navigate a new epoch in marketing

The brand chief at one of the world’s largest advertisers credited the speed of recent campaigns to the use of AI tools and its in-housing strategy.

By Chris Kelly • March 27, 2026

Campaign Trail: Billie designed a surreal world with women in mind

The Edgewell personal care brand’s in-house team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving foam.

By Chris Kelly • March 27, 2026

How Aerie is pushing back against AI content with Pamela Anderson

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

By Jessica Hammers • March 26, 2026

Why Hollister made a music video instead of a traditional ad campaign

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

By Chris Kelly • March 26, 2026

How Coca-Cola embraces a challenger mindset to market Mr. Pibb

The brand enlisted NBA legend Scottie Pippen in a campaign created by WPP Open X, led by Majority and amplified by Havas, Publicis and Zeno.

By Chris Kelly • March 20, 2026

‘Dumb is hard to replicate’: How Garage Beer wins with content, community

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

By Chris Kelly • March 19, 2026

Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed a TV ad.

By Peter Adams • March 18, 2026

Sprite reclaims NBA soft drink sponsorship in blow to PepsiCo’s Starry

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through “Obey Your Thirst.”

By Peter Adams • March 17, 2026

Ugg pays homage to B-movie classics and their handcrafted effects

Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in social-heavy creative that takes inspiration from “Attack of the 50 Foot Woman.”

By Peter Adams • March 16, 2026

Burger King’s CMO on firing its mascot as brand evolves in new campaign

“There’s A New King And It’s You” comes after Mojo Supermarket was appointed as the chain’s social agency of record.

By Chris Kelly • March 16, 2026

Publicis acquires AdgeAI to sift quality creative from content glut

The startup uses AI to track which creative or video assets are driving engagement and conversion to help optimize campaigns in real time. 

By Peter Adams • March 13, 2026

Campaign Trail: Benjamin Moore paints a timeless picture of growing up

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

By Chris Kelly • March 13, 2026

Zevia doubles down on AI satire in ads starring creepy robot coworker

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing. 

By Peter Adams • March 12, 2026

TreSemmé links with ‘The Devil Wears Prada 2’ for affordable luxury push

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

By Jessica Hammers • March 12, 2026

Coors Banquet returns to live sports marketing following growth spurt

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.

By Sara Karlovitch • March 11, 2026

Marriott Bonvoy’s March Madness ads show key role hotels play in pregame rituals

Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.

By Peter Adams • Updated March 12, 2026

Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

Created with agency Wieden+Kennedy, “The End of Adolescents” is already running across major TV networks and digital platforms.

By Peter Adams • March 10, 2026

Why Tecovas made a short film about Texas instead of a traditional ad

The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.

By Chris Kelly • March 10, 2026

Why Unleashed Brands tapped VaynerX to pump up social media marketing

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

By Chris Kelly • March 6, 2026

McDonald’s reality TV-inspired campaign turns kiosks into confessionals

The social-heavy effort, made with agency Golin, comes as the chain faces social media and competitor blowback for a video featuring its CEO.

By Chris Kelly • March 5, 2026