Creative
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Courtesy of Michelob Ultra
Deep DiveHow 5 brands won World Cup gold through marketing investments
Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
By Chris Kelly • Aug. 5, 2026 -
Courtesy of Stanley Black & Decker
Stanley introduces wisecracking toolbox character amid construction slowdown
“All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run across five markets.
By Sara Karlovitch • Aug. 4, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Domino's Pizza
Domino’s pays diners to beta test its relaunched app, website
The pizza chain’s new campaign encourages consumers to leave feedback about its updated digital ordering experience.
By Chris Kelly • Aug. 3, 2026 -
Courtesy of Express
Express nods to its Y2K heyday in campaign that unites fashion, music
CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.
By Chris Kelly • Aug. 3, 2026 -
Courtesy of Goldfish
Goldfish blends nostalgia with better-for-you messaging in new ads
The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.
By Sara Karlovitch • Aug. 3, 2026 -
Courtesy of Journeys
ColumnCampaign Trail: Journeys amps up absurdity to break back-to-school conventions
Anomaly helped imagine the first day of school at its most musically surreal while building on the retailer’s brand platform.
By Chris Kelly • July 31, 2026 -
Permission granted by Degree
Degree sweats it out with subway commuters for New York summer campaign
Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on man-on-the-street interviews.
By Peter Adams • July 29, 2026 -
Courtesy of Popeyes
Popeyes spices up agency roster to deliver better brand consistency
Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.
By Peter Adams • July 28, 2026 -
Courtesy of Rare Beauty
Rare Beauty draws inspiration from Greek mythology for global campaign
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid digital.
By Chris Kelly • July 27, 2026 -
Courtesy of Canada Goose
Canada Goose brings nature’s fringe to lifestyle marketing push
Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.
By Danielle McLean • July 27, 2026 -
Courtesy of Kraft Heinz
Oscar Mayer fetes Wienermobile’s 90 years with Milk Bar hot dog cake
The Wiener Cake leverages a viral trend to keep the brand front-of-mind during the summer months.
By Sara Karlovitch • July 27, 2026 -
Courtesy of Ugg
Ugg teams with buzzy pop band Muna for back-to-school campaign
The effort also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression.
By Chris Kelly • July 23, 2026 -
Courtesy of Hanes
Hanes embraces risqué marketing in creative shakeup for basics brand
Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.
By Peter Adams • July 22, 2026 -
Courtesy of Zevia
Zevia taps Cardi B to serve up real talk in biggest campaign to date
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being “refreshingly real.”
By Peter Adams • July 21, 2026 -
Courtesy of Liberty Mutual
Why Liberty Mutual turned a viral ad moment into a new brand character
Liberty Biberty, a fuzzy yellow puppet, was developed by the brand, creative agency Bandits & Friends and Jim Henson’s Creature Shop.
By Chris Kelly • July 21, 2026 -
Courtesy of Kraft Heinz
Kraft Heinz, Disney enter long-term strategic marketing partnership
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
By Chris Kelly • July 21, 2026 -
Courtesy of Anheuser-Busch InBev
Cutwater stirs up hosting simplicity in summer campaign
“The Longest Island” is part of a larger push by Anheuser-Busch InBev to put the focus on the brand’s quality as its Beyond Beer portfolio continues to grow.
By Sara Karlovitch • July 20, 2026 -
Courtesy of Burger King
Burger King rolls out Whopper Guarantee as part of turnaround effort
Guests who aren’t satisfied with their Whopper can scan a QR code to receive a six-digit code that can be redeemed for one during their next visit.
By Chris Kelly • July 20, 2026 -
Courtesy of Yeti
ColumnCampaign Trail: Yeti spells out consumer passions with four-letter words
Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond hunting and fishing.
By Chris Kelly • July 17, 2026 -
Retrieved from Gap on July 15, 2026
Gap sticks with ‘90s nostalgia, denim for Hailey Bieber capsule campaign
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
By Chris Kelly • July 16, 2026 -
Permission granted by Liquid I.V.
Liquid I.V., Samsung swing into ‘Spider-Man’ to spotlight new products
The Unilever hydration brand’s largest entertainment partnership yet includes ads, a pair of co-branded flavors and experiential marketing.
By Peter Adams • July 15, 2026 -
Courtesy of Neutrogena
Neutrogena puts science above virality with ‘Break the Rules’ campaign
The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and experiential.
By Chris Kelly • July 15, 2026 -
Courtesy of Dollar Shave Club
How Dollar Shave Club uses generative AI to unlock advertising creativity
The speed and ease of AI-powered campaigns is evolving how the brand works with agency Too Short For Modeling, executive Laura Higgins said.
By Chris Kelly • July 14, 2026 -
Courtesy of Farmers Insurance
Why Farmers Insurance flipped its jingle as part of all-pink rebrand
The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, head of creative at the brand.
By Chris Kelly • July 13, 2026 -
Retrieved from Colleen E Hayes/Netflix © 2026 on July 09, 2026
Mike’s Hard, Genesis take creative swings with custom Netflix campaigns
A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand partnerships.
By Peter Adams • July 9, 2026
