Creative

  • Disney Store's Mickey Mouse Icon Wreath Holiday Loungefly Mini Backpack
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    Courtesy of The Walt Disney Company
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    Disney plans TikTok Shop holiday experience with over 20 brands

    A Super Brand Day event in November will feature products from the Disney Store and brands including Old Navy, Crocs, ColourPop and more.

    By • Oct. 29, 2026
  • Actor Seth Rogen, wearing a taupe overshirt, shows a pimple patch stuck to his left pointer finger while standing in a Sephora store.
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    Retrieved from Sephora on October 27, 2026
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    Sephora casts Seth Rogen for holiday ads targeted at gift-givers

    “The Studio” star plays a clueless shopper in a campaign aimed at consumers who aren’t in-the-know about beauty but seeking thoughtful presents.

    By • Updated Oct. 28, 2026
  • Consumer Packaged Goods Explore the Trendline➔
    Trendline

    Consumer Packaged Goods

    If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

    By Marketing Dive staff
  • Signs for Patrón's Day of The Dead comedy show in New York.
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    Courtesy of Patrón
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    Patrón embraces Día de Muertos for one-night-only comedy show

    The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.

    By • Oct. 27, 2026
  • Clorox CMO
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    Permission granted by ANA
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    Why Clorox shifted from creating brand campaigns to systems of relevance

    CMO Eric Schwartz dug into how brands including Pine-Sol and Brita built social-first, high-volume content models.

    By • Oct. 26, 2026
  • Actor Walton Goggins portrays Ebeneezer Scrooge in a dark scene where he is haunted by the ghosts of Muppets Statler and Waldorf.
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    Permission granted by Walmart
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    Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign

    For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.

    By • Oct. 26, 2026
  • E.l.f. Magical Sisters campaign
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    Courtesy of E.l.f.
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    Column

    Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z

    Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” ahead of Halloween.

    By • Oct. 23, 2026
  • Banana Republic cover art for its "The Agency" social media content series.
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    Courtesy of Banana Republic
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    Banana Republic debuts TikTok content series in bid for younger shoppers

    The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

    By • Oct. 22, 2026
  • Graza campaign imagery for "The Hot Lap Test"
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    Courtesy of Graza
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    How CPG challenger brands are setting category marketing trends

    From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets. 

    By • Oct. 22, 2026
  • Actor D'Arcy Carden speaks to a group alongside a painted portrait of Target mascot Bullseye in a holiday ad from the retailer.
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    Permission granted by Target
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    Target unwraps high-concept holiday ads focused on gift-giving academy

    Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around YouTube and TikTok.

    By • Oct. 21, 2026
  • Domino's Minecraft collaboration
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    Courtesy of Domino's Pizza
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    Domino’s links with Minecraft to push personal pizza via gaming

    The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new Domino offering.

    By • Oct. 21, 2026
  • A bottle of Courvoisier is passed between two people, who are out of frame.
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    Courtesy of Campari
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    Courvoisier’s first global campaign in years embraces house party culture

    The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure after COVID-era booms.

    By • Oct. 20, 2026
  • Dollar Shave Club
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club markets ‘perfectly good’ razors as AI push continues

    The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura Higgins.

    By • Oct. 20, 2026
  • Patrons at an Amy's Kitchen pop-up in Santa Monica.
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    Courtesy of Amy's Kitchen
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    Amy’s Kitchen tackles ultra-processed food myths in national campaign

    The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

    By • Oct. 19, 2026
  • Marriott Bonvoy
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    Courtesy of Marriott
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    How Marriott Bonvoy got scale, speed with global creator-led campaign

    Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations in just four weeks.

    By • Oct. 19, 2026
  • A model stands on a train platform wearing a white Anthropologie dress and oversized gray coat
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    Permission granted by Anthropologie
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    Anthropologie’s holiday marketing seeks to balance emotion, business impact

    Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.

    By • Oct. 19, 2026
  • Panelists at Advertising Week New York
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    What marketers need to know from Advertising Week New York 2026

    Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.

    By • Oct. 16, 2026
  • Cover art for Peacock's Your Bravoverse experience.
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    Courtesy of Peacock
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    Wendy’s signs on as first sponsor for in-app Bravo fan experience

    The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.

    By • Oct. 15, 2026
  • Four executives sit on a stage at the Advertising Week New York conference in October, 2026.
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    5 ways marketers can make a lasting impact with Gen Alpha

    Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, creators and co-viewing.

    By • Oct. 14, 2026
  • Creative for Chipotle's "Big Ass Chipotle Bag"
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    Courtesy of Chipotle
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    Brand new bag: Chipotle, Unreal Snacks reach for fashion relevancy

    A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion as a way to grow loyalty.

    By • Oct. 13, 2026
  • Four panelist sit on stage at New York City Advertising Week.
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    Courtesy of Advertising Week
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    ‘Don’t be boring’: How Smirnoff, Hinge cozy up to Gen Z through culture

    As younger consumers avoid bars and change their approach to dating, the marketers discussed how brands can get on Gen Z’s level at Advertising Week.

    By • Oct. 12, 2026
  • Nikola Jokić for Sprite
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    Courtesy of Sprite
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    How Sprite is refreshing its NBA sponsorship with a global focus

    The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.

    By • Oct. 12, 2026
  • Panelists at Advertising Week New York
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    Permission granted by Sarah Merians Photography for Advertising Week New York
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    Why Free People prioritizes cultural co-authorship in celeb tie-ups

    At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.

    By • Oct. 9, 2026
  • Craig Robinson and Derek Jeter appear in a Polymarket ad
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    Courtesy of Polymarket
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    Column

    Campaign Trail: Polymarket bets on celebs to build its own ad universe

    Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron James and Spike Lee.

    By • Oct. 9, 2026
  • Omaha Steaks campaign imagery for its "No Bull" campaign.
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    Courtesy of Omaha Steaks
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    Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z

    The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.

    By Danielle McLean • Oct. 8, 2026
  • Epsolon Tequila's Fare Share program cover art
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    Courtesy of Espolòn Tequila
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    Espolòn Tequila combats surge pricing with ride-hailing refund program

    The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like Uber and Lyft.

    By • Oct. 8, 2026