Campaign Trail: Bosch builds cute robots to push windshield wiper innovation

Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.

By Chris Kelly • Feb. 27, 2026

How Progressive balances AI use with authenticity as scrutiny persists

The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.

By Sara Karlovitch • Feb. 27, 2026

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

WPP abandons holding company model in major strategic overhaul

The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”

By Peter Adams • Feb. 26, 2026

How Coach cocreated a campaign with Gen Z communities around the world

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

By Chris Kelly • Feb. 26, 2026

How The Children’s Place embraces modern parenting with new brand platform

The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.

By Chris Kelly • Feb. 26, 2026

Philadelphia’s new brand platform positions cream cheese as kitchen staple

“Really Philly Good” introduces a new brand character, Phillyboy, and spans linear, streaming and connected TV, YouTube, social and creator tie-ups.

By Chris Kelly • Feb. 25, 2026

What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

By Chris Kelly • Feb. 24, 2026

Olaplex links with ‘SNL’ star to blend science, style and humor in new ads

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care brand’s bond repair treatment.

By Jessica Hammers • Feb. 24, 2026

Axe addresses fragrance overuse with new campaign, spray tech

“The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. 

By Peter Adams • Feb. 23, 2026

Zillow links with World of Warcraft to showcase in-game homes

Zillow for Warcraft includes a custom microsite featuring a number of player-favorite housing creations and will be supported by a co-branded campaign.

By Aaron Baar • Feb. 19, 2026

Depop touts ability to support consumer incomes with ‘Depoponomics’

A 30-second spot set to the song “Millionaire” by Kelis, who makes a cameo in the ad, is accompanied by a Depop shop curated by the R&B icon.

By Jessica Hammers • Feb. 18, 2026

Frosted Flakes remixes ‘90s jingle to reintroduce Tony the Tiger

The cereal brand partnered with rap artist JID for a fresh take on its “Hey Tony” jingle as it looks to grow loyalty with a new generation.

By Aaron Baar • Feb. 18, 2026

How Hefty is unifying its brand portfolio marketing with John Cena

Created with McCann, the “Strong Choice” campaign builds on a 10-year relationship with the actor and retired wrestler.

By Chris Kelly • Feb. 18, 2026

How QSRs are building on value marketing with pop culture, nostalgia

Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.

By Chris Kelly • Feb. 18, 2026

Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres

The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

By Sara Karlovitch • Feb. 17, 2026

PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

By Chris Kelly • Feb. 17, 2026

Campaign Trail: Squarespace turns domain names into a noir nightmare

The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.

By Chris Kelly • Feb. 13, 2026

Marketers weigh in on Super Bowl 60 ads, from the weird to the audacious

Marketing Dive readers and adland experts assess five of the most talked about big game ads.

By Chris Kelly • Feb. 11, 2026

Kotex serves up brand platform, refreshed identity with ‘Own Your Flow’

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To Rule The World.”

By Chris Kelly • Feb. 11, 2026

CeraVe dubs NBA’s Durant its ‘Face of Legs’ in social-first campaign

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired video.

By Peter Adams • Updated Feb. 10, 2026

‘Don Draper is rolling over in his grave’: Super Bowl 60 ads play it safe

Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a mixed bag.

By Peter Adams , Chris Kelly • Feb. 9, 2026

Super Bowl 2026: Viewership, engagement and ads analysis

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

By Sara Karlovitch • Feb. 9, 2026

Edward Jones’ brand chief on marketing wealth management via sports, ads

Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.

By Chris Kelly • Feb. 9, 2026

Keeping it real: 3 trends redefining creative video marketing today

See the three creative video trends shaping how filmmakers and brands build emotional connection today.

Feb. 9, 2026

Chipotle pokes fun at AI Super Bowl ads to spotlight real ingredients

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole out free entree codes. 

By Jessica Hammers • Feb. 5, 2026