Creative
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Courtesy of Garage Beer
Deep DiveWhat marketers need to know as branded films return to screens
E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.
By Chris Kelly • April 23, 2026 -
Courtesy of Powerade
How Powerade’s World Cup campaign attempts to break through a crowded field
Forthcoming social content features everyday athletes and up-and-coming international stars in Spain’s Lamine Yamal and Brazil’s Rodrygo Goes.
By Chris Kelly • April 23, 2026 -
Explore the Trendline➔
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TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Smoothie King
Smoothie King tackles nutritional advice overload in new ads
The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.
By Peter Adams • April 22, 2026 -
Courtesy of Snickers
Snickers extends ‘Hungry’ platform around peanut butter products
The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages fans to “Chill.”
By Chris Kelly • April 21, 2026 -
Courtesy of Kraft Heinz
Heinz kicks off NFL deal by inducting 57th draft pick into new club
The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads.
By Sara Karlovitch • April 21, 2026 -
Courtesy of Green Mountain Coffee Roasters
‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign
The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.
By Chris Kelly • April 20, 2026 -
Courtesy of Amika
How Amika’s marketing aims to make prestige hair care more approachable
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
By Jessica Hammers • April 16, 2026 -
Courtesy of Dr. Squatch
Why Dr. Squatch’s first major deodorant campaign stars Megan Fox
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”
By Chris Kelly • April 15, 2026 -
Courtesy of Mondelēz International
How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.
By Chris Kelly • April 15, 2026 -
Courtesy of American Eagle
Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.
By Jessica Hammers • April 15, 2026 -
Courtesy of Modelo
Inside Modelo’s largest soccer investment to date ahead of World Cup
As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.
By Chris Kelly • April 14, 2026 -
Courtesy of Smashburger
Smashburger hires newcomer agency Understory amid creative revamp
The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.
By Peter Adams • Updated April 13, 2026 -
Courtesy of Archer
Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal
Customers can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging.
By Chris Kelly • April 13, 2026 -
Courtesy of Popeyes
Popeyes bites into anime fandom with ‘One Piece’ collaboration
The tie-up with the long-running anime series includes an exclusive menu, merchandise and a giveaway.
By Sara Karlovitch • April 13, 2026 -
Courtesy of State Farm
How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’
Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.
By Chris Kelly • April 13, 2026 -
Courtesy of Harley-Davidson
Harley-Davidson resets brand ahead of growth strategy rollout
The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.
By Chris Kelly • April 10, 2026 -
Courtesy of PepsiCo
ColumnCampaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.
By Chris Kelly • April 10, 2026 -
Courtesy of Sazerac
Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad.
By Jessica Hammers • April 9, 2026 -
Courtesy of Fever-Tree
Fever-Tree mixers celebrate mixology with first US creative platform
The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.
By Chris Kelly • April 9, 2026 -
Courtesy of Kikkoman
Kikkoman embraces Gen Z’s love of Japanese culture in new campaign
“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and includes paid social and influencer partnerships.
By Sara Karlovitch • April 7, 2026 -
Courtesy of Five Guys
Five Guys serves up largest integrated brand campaign to date
Created by indie agency Chemistry, “Your Burger Guy” will roll out across film, social, digital, audio and in-store channels.
By Chris Kelly • April 7, 2026 -
Courtesy of KFC
KFC’s Colonel dances in the name of affordable fried chicken in new ads
A campaign by Highdive and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.
By Peter Adams • April 7, 2026 -
Permission granted by Brooks Running
Q&ABrooks CMO on shaping a global brand vision, with help from Cynthia Erivo
The “Wicked” and “Dracula” star is featured in video ads and social content as part of a new campaign tied to her training for the London Marathon.
By Peter Adams • April 7, 2026 -
Courtesy of Coca-Cola
Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign
The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that includes limited-edition packaging that be scanned for prizes.
By Chris Kelly • April 6, 2026 -
Courtesy of Bic
Bic reignites ‘Flick Your Bic’ tagline for a new generation
A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.
By Chris Kelly • April 6, 2026
