How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push

CMO Briana Severson explains how the wedding platform’s new campaign reorients the cultural attention on megastars Taylor Swift and Travis Kelce.

By Chris Kelly • Dec. 15, 2025

Dollar Shave Club’s first AI-generated ad makes tech the punchline

The brand and partner Too Short for Modeling leveraged AI to animate complex visuals while keeping to a development timeline of just a few weeks.

By Peter Adams • Dec. 11, 2025

Explore the Trendline➔

Consumer Packaged Goods

If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.  

By Marketing Dive staff

P&G’s Native to debut 50-part microdrama series as genre takes off

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas. 

By Peter Adams • Dec. 10, 2025

How Zoom’s ‘SNL’-powered campaign moves the brand beyond meetings

Created by Colin Jost’s No Notes agency, “I Use Zoom!” stars Bowen Yang and is a humorous love letter to the platform’s loyal users.

By Chris Kelly • Dec. 10, 2025

Q-tips kickstarts bigger marketing push with nearly 6-foot cotton swabs

An unhinged infomercial and collaborations with Doritos and Goodyear support the launch of Quge-tips and a revamped marketing strategy.

By Peter Adams • Dec. 10, 2025

Gap’s CMO on leveraging the brand’s Katseye success for the holidays

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since its November launch. 

By Jessica Hammers • Dec. 9, 2025

How the best marketing campaigns of 2025 navigated uncertain times

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

By Chris Kelly , Jessica Hammers , Peter Adams , Sara Karlovitch • Dec. 9, 2025

US Soccer’s CMO on its World Cup campaign as brands take the pitch

The organization’s “Never Chase Reality” push comes as the sports league prepares for stronger interest and engagement from fans and marketers.

By Chris Kelly • Dec. 8, 2025

How Hershey remade its iconic holiday ad as an interactive experience

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital platforms.

By Chris Kelly • Dec. 5, 2025

Campaign Trail: Jeep pitches Grand Wagoneer as best car to have sex in

Comedian Iliza Shlesinger takes brand marketing for a spin in a self-referential video by agency Highdive.

By Chris Kelly • Dec. 5, 2025

Glad teams with Oscar the Grouch to revive ‘Don’t Get Mad. Get Glad.’

The Clorox-owned brand partnered with the iconic “Sesame Street” character to reimagine his song, “I Love Trash,” and for a social media giveaway.

By Jessica Hammers • Dec. 4, 2025

Subway promotes revived Sub Club loyalty program in alliterative ads

The brand is focusing more on entertainment than transactional elements to stand out from other QSR messaging emphasizing value.

By Peter Adams • Dec. 4, 2025

American Eagle’s celebrity-led marketing turns sales growth positive

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales growth in Q3. 

By Peter Adams • Dec. 3, 2025

How Oreo maker Mondelēz is rethinking snack marketing with AI

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement for many of its top brands.

By Christopher Doering • Dec. 3, 2025

Why Keurig grounded its new brand platform in post-pandemic realities

The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.

By Chris Kelly • Dec. 3, 2025

Columbia challenges flat-earthers as part of bolder marketing revamp

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at winning the company’s assets.

By Peter Adams • Dec. 2, 2025

Boss, Lancôme open virtual boutiques with Snapchat’s shoppable AR

Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the in-person shopping experience.

By Jessica Hammers • Dec. 2, 2025

The complete Super Bowl 60 ad tracker for 2026

German technology conglomerate Bosch will return for a second year in a move that comes as the marketer doubles down on its U.S. presence.

Updated Dec. 3, 2025

Molson Coors says ‘Just Bring the Beer’ in bid to millennials, Gen Z

The brewer highlights several of its brands for a holiday campaign inspired by the younger generations’ preference for experiences over traditional gifts.

By Sara Karlovitch • Nov. 28, 2025

Maybelline taps into microdrama trend with holiday content series

The five-part “Maybe This Christmas” reunites the co-stars of Netflix’s “Hot Frosty” with a twisty story promoting Instant Eraser Concealer.

By Peter Adams • Nov. 26, 2025

Inside Vaseline’s social-first, innovation-led marketing playbook

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said. 

By Chris Kelly • Nov. 25, 2025

Uber debuts first national holiday ad as focus on suburbs grows

“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home from the airport.

By Peter Adams • Nov. 24, 2025

Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive ways.

By Chris Kelly • Nov. 24, 2025

McDonald’s lets the Grinch take over with holiday campaign

The seasonal effort was led by agency of record Wieden+Kennedy New York with creative by Agency 123, Alma and Translation.

By Chris Kelly • Nov. 20, 2025

Carnival combats screen-induced ‘fun deficit’ with new brand platform

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.

By Peter Adams • Nov. 20, 2025