Creative

  • Amika campaign imagery for "On Your Wavelength" featuring Rashuna Durham, one of Amika’s lead pro educators.
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    Courtesy of Amika
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    How Amika’s marketing aims to make prestige hair care more approachable

    CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

    By • April 16, 2026
  • Megan Fox for Dr. Squatch
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    Courtesy of Dr. Squatch
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    Why Dr. Squatch’s first major deodorant campaign stars Megan Fox

    The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let Your Stick Do The Talking.”

    By • April 15, 2026
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Chips Ahoy LTO
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    Courtesy of Mondelēz International
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    How Mondelēz is engaging with ‘mini Super Bowl moments’ during World Cup

    The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a sweepstakes.

    By • April 15, 2026
  • Sydney Sweeney poses for American Eagle's 2026 summer campaign.
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    Courtesy of American Eagle
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    Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign

    CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z denim retailer.

    By • April 15, 2026
  • A case of Modelo in a soccer stadium
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    Courtesy of Modelo
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    Inside Modelo’s largest soccer investment to date ahead of World Cup

    As part of its “Cerveza for Fútbol” platform, the beer brand is launching a “Best Seat in the House” campaign across TV, social, digital and other channels.

    By • April 14, 2026
  • A person eats Smashburger food
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    Courtesy of Smashburger
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    Smashburger hires newcomer agency Understory amid creative revamp

    The shop, which launched this year, looks to bring more cultural relevance to Smashburger’s marketing after the brand recently admitted it lost focus.

    By • Updated April 13, 2026
  • Archer Meat Steaks and The Mandalorian and Grogu
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    Courtesy of Archer
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    Archer teams with ‘Mandalorian and Grogu’ for first entertainment deal

    Customers can unlock a $10 Fandango Movie Reward toward tickets to see the movie by scanning a QR code on co-branded packaging.

    By • April 13, 2026
  • Popeyes One Piece
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    Courtesy of Popeyes
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    Popeyes bites into anime fandom with ‘One Piece’ collaboration

    The tie-up with the long-running anime series includes an exclusive menu, merchandise and a giveaway.

    By • April 13, 2026
  • Jake from State Farm in Netflix's "Running Point" alongside Kate Hudson
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    Courtesy of State Farm
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    How Jake from State Farm made his TV debut in Netflix’s ‘Running Point’

    Head of Marketing Alyson Griffin explains how the integration furthers the brand’s efforts around the intersection of sports, entertainment and culture.

    By • April 13, 2026
  • Harley-Davidson
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    Courtesy of Harley-Davidson
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    Harley-Davidson resets brand ahead of growth strategy rollout

    The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally across broadcast and streaming.

    By • April 10, 2026
  • Megan Thee Stallion and Nickleback for Cheetos
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    Courtesy of PepsiCo
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    Column

    Campaign Trail: Cheetos soundtracks a heist with Megan Thee Stallion, Nickelback

    Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand and Gut Miami went big on the relaunch of Flamin’ Hot Dill Pickle snacks.

    By • April 10, 2026
  • Svedka campaign imagery introducing it's Svedphone flip phone.
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    Courtesy of Sazerac
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    Svedka addresses Gen Z’s digital burnout with Y2K-inspired flip phone

    The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated Super Bowl ad. 

    By • April 9, 2026
  • Fever-Tree
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    Courtesy of Fever-Tree
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    Fever-Tree mixers celebrate mixology with first US creative platform

    The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand.

    By • April 9, 2026
  • A hand raised in the air holds a bottle of Kikkoman against a blue sky with Unleash Legendary in bold yellow lettering.
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    Courtesy of Kikkoman
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    Kikkoman embraces Gen Z’s love of Japanese culture in new campaign

    “Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and includes paid social and influencer partnerships.

    By • April 7, 2026
  • A family eats Five Guys food at home
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    Courtesy of Five Guys
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    Five Guys serves up largest integrated brand campaign to date

    Created by indie agency Chemistry, “Your Burger Guy” will roll out across film, social, digital, audio and in-store channels.

    By • April 7, 2026
  • Colonel Sanders in a new KFC ad
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    Courtesy of KFC
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    KFC’s Colonel dances in the name of affordable fried chicken in new ads

    A campaign by Highdive and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low. 

    By • April 7, 2026
  • Actor Cynthia Erivo, wearing Brooks Running workout gear, looks directly into the camera in an outdoor photo shoot
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    Permission granted by Brooks Running
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    Q&A

    Brooks CMO on shaping a global brand vision, with help from Cynthia Erivo

    The “Wicked” and “Dracula” star is featured in video ads and social content as part of a new campaign tied to her training for the London Marathon.

    By • April 7, 2026
  • Two people with a Coca-Cola bottle in front of the Statue of Liberty
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    Courtesy of Coca-Cola
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    Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign

    The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that includes limited-edition packaging that be scanned for prizes.

    By • April 6, 2026
  • A man plays a wax sax in a Bic ad
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    Courtesy of Bic
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    Bic reignites ‘Flick Your Bic’ tagline for a new generation

    A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.

    By • April 6, 2026
  • Dollar Shave Club products for women
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club swipes at competition in first women’s grooming push

    CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

    By • April 6, 2026
  • A collage of Coke pairings at QSR chains
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    Courtesy of Coca-Cola
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    Coca-Cola reasserts fast-food dominance over Pepsi in new campaign

    For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are united by their drink orders.

    By • April 2, 2026
  • A trio of animated lemon characters stand in front of a can of original Mike's Hard Lemonade
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    Permission granted by Mike's Hard Lemonade
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    Mike’s Hard Lemonade looks to win over Gen Z with animated lemons

    A trio of tough-talking citrus mascots anchor a new creative platform around authenticity that is rolling out with digital, social and streaming support.

    By • March 31, 2026
  • Call of Duty character Ghost drops into a combat zone to secure a Fanta can.
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    Courtesy of Fanta
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    Fanta reaches out to gamers with Xbox anniversary collaboration

    The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and rewards.

    By • March 31, 2026
  • Mars gum campaign
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    Courtesy of Mars
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    Mars gum brands mix memes, ‘borrowed nostalgia’ in global campaign

    The “Total Overthink of The Head” campaign includes a TikTok-first live experience called “Channel Your Inner Goat.” 

    By • March 30, 2026
  • A photograph of a gray sign with a red box inside with white letters that says "Jack" under the box it says "in the box."
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    Justin Sullivan via Getty Images
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    Jack in the Box names CMO to strengthen product innovation, loyalty

    Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for Taco Bell.

    By • March 30, 2026