Creative

  • David Beckham for Pepsi
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    Courtesy of PepsiCo
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    Pepsi extends food-focused push for summer of soccer with ads, activations

    Created in partnership with BBDO, Copa90 and The PepsiCo Studio, “Soccer Deserves Pepsi” features stars including David Beckham and Memo Ochoa.

    By • May 28, 2026
  • A pair of Wrangler jeans lay on a wooden table next to a glass bottle of Coors Banquet beer
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    Permission granted by Coors Banquet
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    Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans

    Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.

    By • May 28, 2026
  • A person holding a phone with "Ai" and a box that says "prompt" above it. Explore the Trendline➔
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    Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

    By Marketing Dive staff
  • Oreo and BTS
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    Courtesy of Oreo
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    Oreo teams with K-pop supergroup BTS for global campaign

    Spanning over 80 countries, the effort incorporates key parts of K-pop fan culture.

    By • May 27, 2026
  • Lizzo for Chili's
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    Courtesy of Chili's Grill & Bar
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    Chili’s remakes iconic Baby Back Ribs jingle — again — with Lizzo

    The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ‘90s nostalgia.

    By • Updated May 27, 2026
  • Boxers in a ring for Essentia
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    Courtesy of Essentia
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    Essentia takes rule-defying campaign national for summer season

    After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and partnership with a soccer star.

    By • May 26, 2026
  • A French's pop-up in Los Angeles features a large red button and food stand
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    Permission granted by The French's Food Company LLC and Universal Studios
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    French’s mustard goes green as part of ‘Minions & Monsters’ tie-in

    A custom animated spot and a limited-time condiment inspired by Goomi, the film’s antagonist, anchor the multichannel campaign. 

    By • Updated May 28, 2026
  • Mangaroo ad for Skittles Gummies
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    Courtesy of Skittles
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    Column

    Campaign Trail: Skittles stays surreal for ‘uncomfortably soft’ gummies

    TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without CGI or AI.

    By • May 22, 2026
  • Campaign imagery for Manischewitz's "Manischewitz Matchmakers" dating show.
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    Courtesy of Manischewitz
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    Manischewitz celebrates Jewish matchmaking with reality dating series

    The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on social media in July.

    By • May 21, 2026
  • Man holds case of Athletic
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    Courtesy of Athletic Brewing
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    Athletic Brewing opens marketing tap to stand out in crowded summer

    The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.

    By • May 21, 2026
  • Zevia product shot
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    Courtesy of Zevia
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    Q&A

    Zevia’s CMO on how the ‘radically real’ soda is stepping up marketing

    The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue over the last two years.

    By • May 21, 2026
  • Centenario campaign
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    Courtesy of Centenario Tequila
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    Centenario Tequila celebrates Mexican pride in campaign ahead of World Cup

    “Todo o Nada” was led by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both paid and organic social channels.

    By • May 20, 2026
  • Dr Pepper's “It’s a Pepper Fling” microdrama
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    Retrieved from Dr Pepper on May 18, 2026
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    Dr Pepper gets into microdramas for return of dirty soda-inspired flavor

    The social-native series, designed to promote the return of its Creamy Coconut LTO, comes as Keurig Dr Pepper looks to increase marketing investment.

    By • May 18, 2026
  • A soccer ball and bronze "2026" lettering in front of an American flag.
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    CrailsheimStudio via Getty Images
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    How brands are taking the marketing pitch for the World Cup

    Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

    By • Updated May 28, 2026
  • TJ Palma for Garnier
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    Courtesy of Garnier
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    Garnier taps ‘Love Island’ star to pitch hair ‘moose’ to next generation

    The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair mousse.

    By • May 15, 2026
  • Svedka campaign imagery introducing it's Svedphone flip phone.
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    Courtesy of Sazerac
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    Q&A

    Svedka’s senior brand director on the vodka’s future-forward marketing

    David Binder talks about the vodka maker’s controversial AI-generated Super Bowl debut and its future marketing plans under Sazerac.

    By Aaron Baar • May 14, 2026
  • Actor Randall Park kneels in a yard wearing a blue suit as part of Priceline's new ad campaign bringing back the Negotiator character
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    Permission granted by Priceline
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    Priceline brings back its Negotiator to combat soaring travel costs

    The brand is making a bigger appeal to Gen Z travelers with TikTok stunts and ads that see William Shatner pass the baton to Randall Park.

    By • Updated May 14, 2026
  • Two people in green vests watch a soccer match as they rake leaves,
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    Courtesy of Heineken
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    Heineken urges US workers to embrace volunteer benefits and watch the World Cup

    The brewer is offering soccer fans a way to find local volunteer opportunities that align with match days and is supporting the effort with a campaign.

    By • May 13, 2026
  • A young cookout attendee in a sports jersey squirts Heinz yellow mustard on a hot dog
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    Permission granted by The Kraft Heinz Company
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    Kraft Heinz’s biggest portfolio campaign to date celebrates America250

    The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.

    By • May 12, 2026
  • LeBron James plays basketball in a Nike ad
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    Courtesy of Nike
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    Deep Dive

    Where Nike’s marketing comeback is stumbling — and where it can still win

    A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once executed with rare finesse.

    By • May 12, 2026
  • Basketball players for Foot Locker
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    Courtesy of Foot Locker
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    Foot Locker debuts year-round basketball brand platform under new CMO

    Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September.

    By • May 12, 2026
  • Two Heineken beer bottles are outside a six-pack carton.
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    Spencer Platt via Getty Images
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    Heineken focuses agency roster on fewer future-fit partners

    Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.

    By • May 11, 2026
  • Group of people sitting and standing around a laptop on a desk.
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    Permission granted by Adobe
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    Sponsored by Adobe

    Adobe Acrobat as a marketing tool? New AI features help you reach every stakeholder, every time

    Marketers know better than anyone that how you present information is just as important as the information itself.

    By By Michi Alexander, VP Product Marketing, Adobe Acrobat • May 11, 2026
  • Tecate campaign still
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    Courtesy of Tecate
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    Column

    Campaign Trail: Tecate empowers repatriated Mexicans

    Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to action.

    By • May 8, 2026
  • Jessica Alba poses for Luna Bar.
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    Courtesy of Luna Bar
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    Luna Bar strategizes new era with social ads starring Jessica Alba

    The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.

    By • May 7, 2026
  • Papa Johns Toy Story collaboration
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    Courtesy of Papa Johns
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    Q&A

    Papa Johns’ CMO on driving cultural relevance with a ‘Toy Story’ tie-up

    The chain revealed a TV spot produced by Pixar and shared details about Pizza Planet experiences in Los Angeles, London, Seoul and Madrid.

    By • Updated May 27, 2026