Creative
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Courtesy of Honda
Honda takes modular approach to Winter Olympics campaign creative
The official automotive partner of Team USA will be able to mix and match assets like athlete footage to suit different media channels and verticals.
By Peter Adams • Jan. 22, 2026 -
Courtesy of Macy's
How Macy’s is flexing its Style Crew affiliate program beyond social media
The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.
By Jessica Hammers • Jan. 22, 2026 -
Trendline
Consumer Packaged Goods
If CPGs can adeptly adjust to emerging mandates, they have an opportunity to strengthen their brands.
By Marketing Dive staff -
Courtesy of Choice Hotels International
Choice Hotels hones in on value in latest global marketing campaign
Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio.
By Jenna Graber • Jan. 21, 2026 -
Courtesy of Hershey's
Why Hershey’s first major campaign in 8 years comes ahead of the Olympics
The brand partnered with The Martin Agency for a new platform that utilizes MiltonOne, a bespoke Publicis Groupe solution.
By Chris Kelly • Jan. 21, 2026 -
Courtesy of Dos Equis/Heineken USA
Why Dos Equis revived the Most Interesting Man amid category headwinds
Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.
By Chris Kelly • Jan. 16, 2026 -
Courtesy of Equinox
ColumnCampaign Trail: Equinox uses AI to contrast fitness with digital fakery
Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric rise of AI.
By Chris Kelly • Jan. 16, 2026 -
Permission granted by Mars
M&M’s spokescandies suit up as Marvel superheroes for global campaign
The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last year.
By Peter Adams • Jan. 15, 2026 -
Courtesy of Norwegian Cruise Line
Norwegian Cruise Line brings back ‘90s tagline for platform, campaign
“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused on the latter.
By Jessica Hammers • Jan. 15, 2026 -
Courtesy of Coach
Coach expands gaming footprint with The Sims virtual fashions
Wearable items with 65 print and color variations will be available for free to players, allowing for the creation of hundreds of different looks.
By Sara Karlovitch • Jan. 13, 2026 -
Adam Gray via Getty Images
Deep Dive9 marketing predictions for 2026 as AI fuels polarity
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
By Peter Adams , Chris Kelly , Jessica Hammers , Sara Karlovitch • Jan. 13, 2026 -
Courtesy of Skittles
Skittles will perform Super Bowl ad live at one consumer’s front door
The Mars candy brand will hypertarget its big game spot to promote a partnership with delivery platform Gopuff.
By Chris Kelly • Jan. 13, 2026 -
Courtesy of Anheuser-Busch InBev
Michelob Ultra looks to repeat a miracle ahead of Winter Olympics
“Run Back the Miracle” celebrates the American hockey win over the Soviet Union at the 1980 games and is part of a broader Olympics push.
By Sara Karlovitch • Jan. 12, 2026 -
Courtesy of Beyond Yoga
How rising retail brands use influencers to combat digital overload
At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.
By Peter Adams • Jan. 12, 2026 -
Courtesy of Recess
Why Recess is rethinking Dry January as drinking trends toward moderation
The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, influencers and other channels.
By Chris Kelly • Jan. 11, 2026 -
Daphne Howland/Marketing Dive
Puma names new senior global brand marketer following reorganization
The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.
By Peter Adams • Jan. 9, 2026 -
Courtesy of Avocados From Mexico
Avocados From Mexico taps into sports betting hype with AI Prediction Pit
The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer live football commentary.
By Jessica Hammers • Jan. 8, 2026 -
Retrieved from Dunkin' on January 08, 2026
Dunkin’ pumps up push into protein with fitness-themed ads
In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard Simmons mold.
By Peter Adams • Jan. 8, 2026 -
Courtesy of Miller Lite
Miller Lite centers IRL social interaction with new creative platform
“Legendary Moments Start with a Lite” was developed in partnership with Leo Chicago and stars Christopher Walken.
By Sara Karlovitch • Jan. 8, 2026 -
Justin Sullivan via Getty Images
Mondelēz plans US creative review following new marketing exec hire
The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.
By Peter Adams • Jan. 7, 2026 -
Courtesy of Pizza Hut
Pizza Hut and Tom Brady pressure quarterbacks to embrace new field call
A campaign spanning social, digital and TV will reward any city with free pizza if they can get their quarterback to say “pizza” before “hut” during a game.
By Jessica Hammers • Jan. 7, 2026 -
Courtesy of Blue Diamond Growers
Almond Breeze jabs at AI-generated slop with the Jonas Brothers
New videos show the trio pitched shoddy AI content, like an ad of them floating in space, before settling on a more traditional endorsement.
By Peter Adams • Jan. 6, 2026 -
Courtesy of Jim Beam
Jim Beam consoles tense football fans as sports focus intensifies
The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its consumer base.
By Aaron Baar • Jan. 5, 2026 -
Retrieved from IHOP on December 23, 2025
Why IHOP flipped a fantasy football punishment into bottomless pancakes
President Lawrence Kim explains why the breakfast chain tapped into fantasy football culture as part of its latest value-focused play.
By Chris Kelly • Jan. 5, 2026 -
Courtesy of Starbucks
Starbucks links with MrBeast to fuel Prime Video competition series
The coffee chain will appear in season two of “Beast Games” and offer a limited-edition drink in a bid to the popular creator’s younger fan base.
By Jessica Hammers • Dec. 29, 2025 -
Permission granted by Lexus
Lexus takes generative AI for a spin in new holiday marketing content
Developed with AKQA, “Built for Every Kind of Wonder” depicts surreal scenes like a floating ski slope as more brands test the limits of the technology.
By Peter Adams • Dec. 23, 2025
